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6 Ways to Get More Social Media Attention

6 Ways to Get More Social Media Attention

Do you use social media?

You should. After all, since there are 2.3 billion active social media users, you can use social media sites for a variety of reasons.

If you are a blogger or website creator, you can draw attention to your site. In addition, you can use social media to draw attention to a cause you believe in or share personal news. Also, you can use social media to find like-minded users who share your interests. You can even try to market a product using social media.

Just One Simple Tip

There are many ways to get more attention at social media sites by following one simple tip: Look at your analytics at the various social media sites you use. This step in your social media strategy is free, easy, and quick to follow. Business dashboards contain the analytics and most social media sites have business dashboards.

A business dashboard is an easy-to-read data visualization tool that displays your performance. Every social media site has a dashboard that displays data. By looking at the data, you can repeat your effectiveness at those sites. Here are examples of how you can step up your social media strategy by looking at analytics.

  1. Twitter

    twitter-dashboard

    When you go to your Twitter account, you will see your analytics near your profile picture. They are visible every 24 hours.

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    By looking at the screenshot, you can see my blog posts received the most impressions at approximately 10:00 pm. I want to make sure I tweet at the time I am the most effective, for maximum attention on Twitter. Autoschedulers like Hootsuite and Buffer are available in case I can’t be at a computer at that time.

    With 320 million monthly users, capitalizing on your previous Twitter successes is a great way to get more online attention.

    2. Flipboard

    flipboard-analytics

      Click on your profile picture. Then, click on the analytics symbol.

      flipboard dashboard analytics

        By looking at the screenshot, you can see my Flipboard analytics show my top five best performing articles. Flipboard has more than 50 million users. If I want to capitalize on users’ (“flippers”) interest in me, I would write more content that users find interesting.

        3. Pinterest

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          When you go into your Pinterest account, you will see “Analytics” in the upper left. Click it.

          pinterest-analytics

            Your Pinterest analytics show your pin that’s the most popular with “pinners” in the last month. If you want to get more attention on Pinterest, you need to make more pins like your most popular pins since that’s what your Pinterest followers enjoy seeing.

            4. Facebook

            Many website creators have pages for their online businesses. Facebook has over one billion users. By paying close attention to their analytics, content creators can replicate successes at this popular site.

            facebook

              Click on the name of your page. Then click “Insights”.

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              social media

                You see my analytics in the screenshot. Facebook users were more engaged with my writing than they were the previous week. I need to repeat the content I’m posting, and I should continue to see increased engagement.

                5. Google+

                social media

                  When you are logged into your Google account, you will see your notifications next to your profile picture. Click on the red circle.

                  social media Google+

                    By looking at my Google+ analytics, you can see that six people “+1’d” my secret blogging hacks article. At Google+, “+1” means they are recommending my article to their followers.

                    These six people are interested in my content. If I want more social shares, I should write more content like this. Since they already shared this article, I can expect they will share more like it.

                    6. Instagram

                    Even Instagram has analytics. Instagram is a photo sharing site with over 400 million users.

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                    social media

                      If you hover over a photo you uploaded, you will see statistics showing likes and comments. If I upload more photos like this to Instagram, I can expect to be effective at gaining traction from this social media site and have more people like my photos.

                      Conclusion

                      There is a whole host of reasons to use social media sites. If you are a website creator, research exists which point to added benefits to following these tips. In addition to getting more online attention, your website will rank higher on search engines. Also, the more people who find you at social media sites, the more possibilities you have of users sharing your articles with their social media followers. This, in turn, creates even more online attention for you.

                      As diverse as all our backgrounds are, there are benefits at social media sites for everyone. Online attention only scratches the surface. Readers of my blog know I always look at the dashboards at social media sites in order to repeat my successes there. For the reasons mentioned in this article, so should you.

                      To boost your effectiveness at social media sites, you should implement a strategy. This post suggested following one step in that strategy – look at your analytics. At most sites, they can be found in your dashboard. For this reason, your social media success can be found there too.

                      Featured photo credit: Flickr.com via flickr.com

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                      Janice Wald

                      Teacher, Author, Blogger, Freelance Writer

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                      Last Updated on October 22, 2020

                      8 Simple Ways to Be a Better Listener

                      8 Simple Ways to Be a Better Listener

                      How would you feel if you were sharing a personal story and noticed that the person to whom you were speaking wasn’t really listening? You probably wouldn’t be too thrilled.

                      Unfortunately, that is the case for many people. Most individuals are not good listeners. They are good pretenders. The thing is, true listening requires work—more work than people are willing to invest. Quality conversation is about “give and take.” Most people, however, want to just give—their words, that is. Being on the receiving end as the listener may seem boring, but it’s essential.

                      When you are attending to someone and paying attention to what they’re saying, it’s a sign of caring and respect. The hitch is that attending requires an act of will, which sometimes goes against what our minds naturally do—roaming around aimlessly and thinking about whatnot, instead of listening—the greatest act of thoughtfulness.

                      Without active listening, people often feel unheard and unacknowledged. That’s why it’s important for everyone to learn how to be a better listener.

                      What Makes People Poor Listeners?

                      Good listening skills can be learned, but first, let’s take a look at some of the things that you might be doing that makes you a poor listener.

                      1. You Want to Talk to Yourself

                      Well, who doesn’t? We all have something to say, right? But when you are looking at someone pretending to be listening while, all along, they’re mentally planning all the amazing things they’re going to say, it is a disservice to the speaker.

                      Yes, maybe what the other person is saying is not the most exciting thing in the world. Still, they deserve to be heard. You always have the ability to steer the conversation in another direction by asking questions.

                      It’s okay to want to talk. It’s normal, even. Keep in mind, however, that when your turn does come around, you’ll want someone to listen to you.

                      2. You Disagree With What Is Being Said

                      This is another thing that makes you an inadequate listener—hearing something with which you disagree with and immediately tuning out. Then, you lie in wait so you can tell the speaker how wrong they are. You’re eager to make your point and prove the speaker wrong. You think that once you speak your “truth,” others will know how mistaken the speaker is, thank you for setting them straight, and encourage you to elaborate on what you have to say. Dream on.

                      Disagreeing with your speaker, however frustrating that might be, is no reason to tune them out and ready yourself to spew your staggering rebuttal. By listening, you might actually glean an interesting nugget of information that you were previously unaware of.

                      3. You Are Doing Five Other Things While You’re “Listening”

                      It is impossible to listen to someone while you’re texting, reading, playing Sudoku, etc. But people do it all the time—I know I have.

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                      I’ve actually tried to balance my checkbook while pretending to listen to the person on the other line. It didn’t work. I had to keep asking, “what did you say?” I can only admit this now because I rarely do it anymore. With work, I’ve succeeded in becoming a better listener. It takes a great deal of concentration, but it’s certainly worth it.

                      If you’re truly going to listen, then you must: listen! M. Scott Peck, M.D., in his book The Road Less Travel, says, “you cannot truly listen to anyone and do anything else at the same time.” If you are too busy to actually listen, let the speaker know, and arrange for another time to talk. It’s simple as that!

                      4. You Appoint Yourself as Judge

                      While you’re “listening,” you decide that the speaker doesn’t know what they’re talking about. As the “expert,” you know more. So, what’s the point of even listening?

                      To you, the only sound you hear once you decide they’re wrong is, “Blah, blah, blah, blah, blah!” But before you bang that gavel, just know you may not have all the necessary information. To do that, you’d have to really listen, wouldn’t you? Also, make sure you don’t judge someone by their accent, the way they sound, or the structure of their sentences.

                      My dad is nearly 91. His English is sometimes a little broken and hard to understand. People wrongly assume that he doesn’t know what he’s talking about—they’re quite mistaken. My dad is a highly intelligent man who has English as his second language. He knows what he’s saying and understands the language perfectly.

                      Keep that in mind when listening to a foreigner, or someone who perhaps has a difficult time putting their thoughts into words.

                      Now, you know some of the things that make for an inferior listener. If none of the items above resonate with you, great! You’re a better listener than most.

                      How To Be a Better Listener

                      For conversation’s sake, though, let’s just say that maybe you need some work in the listening department, and after reading this article, you make the decision to improve. What, then, are some of the things you need to do to make that happen? How can you be a better listener?

                      1. Pay Attention

                      A good listener is attentive. They’re not looking at their watch, phone, or thinking about their dinner plans. They’re focused and paying attention to what the other person is saying. This is called active listening.

                      According to Skills You Need, “active listening involves listening with all senses. As well as giving full attention to the speaker, it is important that the ‘active listener’ is also ‘seen’ to be listening—otherwise, the speaker may conclude that what they are talking about is uninteresting to the listener.”[1]

                      As I mentioned, it’s normal for the mind to wander. We’re human, after all. But a good listener will rein those thoughts back in as soon as they notice their attention waning.

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                      I want to note here that you can also “listen” to bodily cues. You can assume that if someone keeps looking at their watch or over their shoulder, their focus isn’t on the conversation. The key is to just pay attention.

                      2. Use Positive Body Language

                      You can infer a lot from a person’s body language. Are they interested, bored, or anxious?

                      A good listener’s body language is open. They lean forward and express curiosity in what is being said. Their facial expression is either smiling, showing concern, conveying empathy, etc. They’re letting the speaker know that they’re being heard.

                      People say things for a reason—they want some type of feedback. For example, you tell your spouse, “I had a really rough day!” and your husband continues to check his newsfeed while nodding his head. Not a good response.

                      But what if your husband were to look up with questioning eyes, put his phone down, and say, “Oh, no. What happened?” How would feel, then? The answer is obvious.

                      According to Alan Gurney,[2]

                      “An active listener pays full attention to the speaker and ensures they understand the information being delivered. You can’t be distracted by an incoming call or a Facebook status update. You have to be present and in the moment.

                      Body language is an important tool to ensure you do this. The correct body language makes you a better active listener and therefore more ‘open’ and receptive to what the speaker is saying. At the same time, it indicates that you are listening to them.”

                      3. Avoid Interrupting the Speaker

                      I am certain you wouldn’t want to be in the middle of a sentence only to see the other person holding up a finger or their mouth open, ready to step into your unfinished verbiage. It’s rude and causes anxiety. You would, more than likely, feel a need to rush what you’re saying just to finish your sentence.

                      Interrupting is a sign of disrespect. It is essentially saying, “what I have to say is much more important than what you’re saying.” When you interrupt the speaker, they feel frustrated, hurried, and unimportant.

                      Interrupting a speaker to agree, disagree, argue, etc., causes the speaker to lose track of what they are saying. It’s extremely frustrating. Whatever you have to say can wait until the other person is done.

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                      Be polite and wait your turn!

                      4. Ask Questions

                      Asking questions is one of the best ways to show you’re interested. If someone is telling you about their ski trip to Mammoth, don’t respond with, “that’s nice.” That would show a lack of interest and disrespect. Instead, you can ask, “how long have you been skiing?” “Did you find it difficult to learn?” “What was your favorite part of the trip?” etc. The person will think highly of you and consider you a great conversationalist just by you asking a few questions.

                      5. Just Listen

                      This may seem counterintuitive. When you’re conversing with someone, it’s usually back and forth. On occasion, all that is required of you is to listen, smile, or nod your head, and your speaker will feel like they’re really being heard and understood.

                      I once sat with a client for 45 minutes without saying a word. She came into my office in distress. I had her sit down, and then she started crying softly. I sat with her—that’s all I did. At the end of the session, she stood, told me she felt much better, and then left.

                      I have to admit that 45 minutes without saying a word was tough. But she didn’t need me to say anything. She needed a safe space in which she could emote without interruption, judgment, or me trying to “fix” something.

                      6. Remember and Follow Up

                      Part of being a great listener is remembering what the speaker has said to you, then following up with them.

                      For example, in a recent conversation you had with your co-worker Jacob, he told you that his wife had gotten a promotion and that they were contemplating moving to New York. The next time you run into Jacob, you may want to say, “Hey, Jacob! Whatever happened with your wife’s promotion?” At this point, Jacob will know you really heard what he said and that you’re interested to see how things turned out. What a gift!

                      According to new research, “people who ask questions, particularly follow-up questions, may become better managers, land better jobs, and even win second dates.”[3]

                      It’s so simple to show you care. Just remember a few facts and follow up on them. If you do this regularly, you will make more friends.

                      7. Keep Confidential Information Confidential

                      If you really want to be a better listener, listen with care. If what you’re hearing is confidential, keep it that way, no matter how tempting it might be to tell someone else, especially if you have friends in common. Being a good listener means being trustworthy and sensitive with shared information.

                      Whatever is told to you in confidence is not to be revealed. Assure your speaker that their information is safe with you. They will feel relieved that they have someone with whom they can share their burden without fear of it getting out.

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                      Keeping someone’s confidence helps to deepen your relationship. Also, “one of the most important elements of confidentiality is that it helps to build and develop trust. It potentially allows for the free flow of information between the client and worker and acknowledges that a client’s personal life and all the issues and problems that they have belong to them.”[4]

                      Be like a therapist: listen and withhold judgment.

                      NOTE: I must add here that while therapists keep everything in a session confidential, there are exceptions:

                      1. If the client may be an immediate danger to himself or others.
                      2. If the client is endangering a population that cannot protect itself, such as in the case of a child or elder abuse.

                      8. Maintain Eye Contact

                      When someone is talking, they are usually saying something they consider meaningful. They don’t want their listener reading a text, looking at their fingernails, or bending down to pet a pooch on the street. A speaker wants all eyes on them. It lets them know that what they’re saying has value.

                      Eye contact is very powerful. It can relay many things without anything being said. Currently, it’s more important than ever with the Covid-19 Pandemic. People can’t see your whole face, but they can definitely read your eyes.

                      By eye contact, I don’t mean a hard, creepy stare—just a gaze in the speaker’s direction will do. Make it a point the next time you’re in a conversation to maintain eye contact with your speaker. Avoid the temptation to look anywhere but at their face. I know it’s not easy, especially if you’re not interested in what they’re talking about. But as I said, you can redirect the conversation in a different direction or just let the person know you’ve got to get going.

                      Final Thoughts

                      Listening attentively will add to your connection with anyone in your life. Now, more than ever, when people are so disconnected due to smartphones and social media, listening skills are critical.

                      You can build better, more honest, and deeper relationships by simply being there, paying attention, and asking questions that make the speaker feel like what they have to say matters.

                      And isn’t that a great goal? To make people feel as if they matter? So, go out and start honing those listening skills. You’ve got two great ears. Now use them!

                      More Tips on How to Be a Better Listener

                      Featured photo credit: Joshua Rodriguez via unsplash.com

                      Reference

                      [1] Skills You Need: Active Listening
                      [2] Filtered: Body language for active listening
                      [3] Forbes: People Will Like You More If You Start Asking Follow-up Questions
                      [4] TAFE NSW Sydney eLearning Moodle: Confidentiality

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