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6 Ways to Get More Social Media Attention

6 Ways to Get More Social Media Attention

Do you use social media?

You should. After all, since there are 2.3 billion active social media users, you can use social media sites for a variety of reasons.

If you are a blogger or website creator, you can draw attention to your site. In addition, you can use social media to draw attention to a cause you believe in or share personal news. Also, you can use social media to find like-minded users who share your interests. You can even try to market a product using social media.

Just One Simple Tip

There are many ways to get more attention at social media sites by following one simple tip: Look at your analytics at the various social media sites you use. This step in your social media strategy is free, easy, and quick to follow. Business dashboards contain the analytics and most social media sites have business dashboards.

A business dashboard is an easy-to-read data visualization tool that displays your performance. Every social media site has a dashboard that displays data. By looking at the data, you can repeat your effectiveness at those sites. Here are examples of how you can step up your social media strategy by looking at analytics.

  1. Twitter

    twitter-dashboard

    When you go to your Twitter account, you will see your analytics near your profile picture. They are visible every 24 hours.

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    By looking at the screenshot, you can see my blog posts received the most impressions at approximately 10:00 pm. I want to make sure I tweet at the time I am the most effective, for maximum attention on Twitter. Autoschedulers like Hootsuite and Buffer are available in case I can’t be at a computer at that time.

    With 320 million monthly users, capitalizing on your previous Twitter successes is a great way to get more online attention.

    2. Flipboard

    flipboard-analytics

      Click on your profile picture. Then, click on the analytics symbol.

      flipboard dashboard analytics

        By looking at the screenshot, you can see my Flipboard analytics show my top five best performing articles. Flipboard has more than 50 million users. If I want to capitalize on users’ (“flippers”) interest in me, I would write more content that users find interesting.

        3. Pinterest

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        social media

          When you go into your Pinterest account, you will see “Analytics” in the upper left. Click it.

          pinterest-analytics

            Your Pinterest analytics show your pin that’s the most popular with “pinners” in the last month. If you want to get more attention on Pinterest, you need to make more pins like your most popular pins since that’s what your Pinterest followers enjoy seeing.

            4. Facebook

            Many website creators have pages for their online businesses. Facebook has over one billion users. By paying close attention to their analytics, content creators can replicate successes at this popular site.

            facebook

              Click on the name of your page. Then click “Insights”.

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              social media

                You see my analytics in the screenshot. Facebook users were more engaged with my writing than they were the previous week. I need to repeat the content I’m posting, and I should continue to see increased engagement.

                5. Google+

                social media

                  When you are logged into your Google account, you will see your notifications next to your profile picture. Click on the red circle.

                  social media Google+

                    By looking at my Google+ analytics, you can see that six people “+1’d” my secret blogging hacks article. At Google+, “+1” means they are recommending my article to their followers.

                    These six people are interested in my content. If I want more social shares, I should write more content like this. Since they already shared this article, I can expect they will share more like it.

                    6. Instagram

                    Even Instagram has analytics. Instagram is a photo sharing site with over 400 million users.

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                    social media

                      If you hover over a photo you uploaded, you will see statistics showing likes and comments. If I upload more photos like this to Instagram, I can expect to be effective at gaining traction from this social media site and have more people like my photos.

                      Conclusion

                      There is a whole host of reasons to use social media sites. If you are a website creator, research exists which point to added benefits to following these tips. In addition to getting more online attention, your website will rank higher on search engines. Also, the more people who find you at social media sites, the more possibilities you have of users sharing your articles with their social media followers. This, in turn, creates even more online attention for you.

                      As diverse as all our backgrounds are, there are benefits at social media sites for everyone. Online attention only scratches the surface. Readers of my blog know I always look at the dashboards at social media sites in order to repeat my successes there. For the reasons mentioned in this article, so should you.

                      To boost your effectiveness at social media sites, you should implement a strategy. This post suggested following one step in that strategy – look at your analytics. At most sites, they can be found in your dashboard. For this reason, your social media success can be found there too.

                      Featured photo credit: Flickr.com via flickr.com

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                      Janice Wald

                      Teacher, Author, Blogger, Freelance Writer

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                      Last Updated on May 21, 2019

                      How to Communicate Effectively in Any Relationship

                      How to Communicate Effectively in Any Relationship

                      For all our social media bravado, we live in a society where communication is seen less as an art, and more as a perfunctory exercise. We spend so much time with people, yet we struggle with how to meaningfully communicate.

                      If you believe you have mastered effective communication, scan the list below and see whether you can see yourself in any of the examples:

                      Example 1

                      You are uncomfortable with a person’s actions or comments, and rather than telling the individual immediately, you sidestep the issue and attempt to move on as though the offending behavior or comment never happened.

                      You move on with the relationship and develop a pattern of not addressing challenging situations. Before long, the person with whom you are in relationship will say or do something that pushes you over the top and predictably, you explode or withdraw completely from the relationship.

                      In this example, hard-to-speak truths become never- expressed truths that turn into resentment and anger.

                      Example 2

                      You communicate from the head and without emotion. While what you communicate makes perfect sense to you, it comes across as cold because it lacks emotion.

                      People do not understand what motivates you to say what you say, and without sharing your feelings and emotions, others experience you as rude, cold or aggressive.

                      You will know this is a problem if people shy away from you, ignore your contributions in meetings or tell you your words hurt. You can also know you struggle in this area if you find yourself constantly apologizing for things you have said.

                      Example 3

                      You have an issue with one person, but you communicate your problem to an entirely different person.

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                      The person in whom you confide lacks the authority to resolve the matter troubling you, and while you have vented and expressed frustration, the underlying challenge is unresolved.

                      Example 4

                      You grew up in a family with destructive communication habits and those habits play out in your current relationships.

                      Because you have never stopped to ask why you communicate the way you do and whether your communication style still works, you may lack understanding of how your words impact others and how to implement positive change.

                      If you find yourself in any of the situations described above, this article is for you.

                      Communication can build or decimate worlds and it is important we get it right. Regardless of your professional aspirations or personal goals, you can improve your communication skills if you:

                      • Understand your own communication style
                      • Tailor your style depending on the needs of the audience
                      • Communicate with precision and care
                      • Be mindful of your delivery, timing and messenger

                      1. Understand Your Communication Style

                      To communicate effectively, you must understand the communication legacy passed down from our parents, grandparents or caregivers. Each of us grew up with spoken and unspoken rules about communication.

                      In some families, direct communication is practiced and honored. In other families, family members are encouraged to shy away from difficult conversations. Some families appreciate open and frank dialogue and others do not. Other families practice silence about substantive matters, that is, they seldom or rarely broach difficult conversations at all.

                      Before you can appreciate the nuance required in communication, it helps to know the familial patterns you grew up with.

                      2. Learn Others Communication Styles

                      Communicating effectively requires you to take a step back, assess the intended recipient of your communication and think through how the individual prefers to be communicated with. Once you know this, you can tailor your message in a way that increases the likelihood of being heard. This also prevents you from assuming the way you communicate with one group is appropriate or right for all groups or people.

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                      If you are unsure how to determine the styles of the groups or persons with whom you are interacting, you can always ask them:

                      “How do you prefer to receive information?”

                      This approach requires listening, both to what the individuals say as well as what is unspoken. Virgin Group CEO Richard Branson noted that the best communicators are also great listeners.

                      To communicate effectively from relationship to relationship and situation to situation, you must understand the communication needs of others.

                      3. Exercise Precision and Care

                      A recent engagement underscored for me the importance of exercising care when communicating.

                      On a recent trip to Ohio, I decided to meet up with an old friend to go for a walk. As we strolled through the soccer park, my friend gently announced that he had something to talk about, he was upset with me. His introduction to the problem allowed me to mentally shift gears and prepare for the conversation.

                      Shortly after introducing the shift in conversation, my friend asked me why I didn’t invite him to the launch party for my business. He lives in Ohio and I live in the D.C. area.

                      I explained that the event snuck up on me, and I only started planning the invite list three weeks before the event. Due to the last-minute nature of the gathering, I opted to invite people in the DMV area versus my friends from outside the area – I didn’t want to be disrespectful by asking them to travel on such short notice.

                      I also noted that I didn’t want to be disappointed if he and others declined to come to the event. So I played it safe in terms of inviting people who were local.

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                      In the moment, I felt the conversation went very well. I also checked in with my friend a few days after our walk, affirmed my appreciation for his willingness to communicate his upset and our ability to work through it.

                      The way this conversation unfolded exemplified effective communication. My friend approached me with grace and vulnerability. He approached me with a level of curiosity that didn’t put me on my heels — I was able to really listen to what he was saying, apologize for how my decision impacted him and vow that going forward, I would always ask rather than making decisions for him and others.

                      Our relationship is intact, and I now have information that will help me become a better friend to him and others.

                      4. Be Mindful of Delivery, Timing and Messenger

                      Communicating effectively also requires thinking through the delivery of the message one intends to communicate as well as the appropriate time for the discussion.

                      In an Entrepreneur.com column, VIP Contributor Deep Patel, noted that persons interested in communicating well need to master the art of timing. Patel noted,[1]

                      “Great comedians, like all great communicators, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.”

                      Communicating effectively also requires thoughtfulness about the messenger. A person prone to dramatic, angry outbursts should never be called upon to deliver constructive feedback, especially to people whom they do not know. The immediate aftermath of a mass shooting is not the ideal time to talk about the importance of the Second Amendment rights.

                      Like everyone else, I must work to ensure my communication is layered with precision and care.

                      It requires precision because words must be carefully tailored to the person with whom you are speaking.

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                      It requires intentionality because before one communicates, one should think about the audience and what the audience needs in order to hear your message the way you intended it to be communicated.

                      It requires active listening which is about hearing verbal and nonverbal messages.

                      Even though we may be right in what we say, how we say it could derail the impact of the message and the other parties’ ability to hear the message.

                      Communicating with care is also about saying things that the people in our life need to hear and doing so with love.

                      The Bottom Line

                      When I left the meeting with my dear friend, I wondered if I was replicating or modeling this level of openness and transparency in the rest of my relationships.

                      I was intrigued and appreciative. He’d clearly thought about what he wanted to say to me, picked the appropriate time to share his feedback and then delivered it with care. He hit the ball out of the park and I’m hopeful we all do the same.

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                      Featured photo credit: Kenan Buhic via unsplash.com

                      Reference

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