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5 Tips for Designing a Beautiful Blog That People Enjoy Using

5 Tips for Designing a Beautiful Blog That People Enjoy Using

Whether you’re looking to make money online, share your thoughts with the world, or establish some sort of creative outlet, blogging is an ideal medium.

However, successful blogging isn’t just about slapping a few paragraphs together and clicking the “publish” button. When starting a blog, you also have to think about design.

Here are a few tips and concepts to create a beautiful blog.

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1. Minimalism is In

In case you haven’t noticed, the popular design trend in 2016 is minimalism. Gone are the days where crowded layouts with lots of information ruled. Today, internet users find relief in websites and blogs that deliver only the information they need. The world is noisy enough and your blog shouldn’t make things louder. Instead, it should present an attractive and coherent user experience that keeps visitors coming back for more.

“Think of what’s necessary to the content and function of your website,” designer Cameron Chapman says. “Then focus on only those things, and omit anything that doesn’t directly contribute to either the content or function.” Ultimately, you should end up with a lot of negative space.

2. Customizable Templates are Your Friend

The great thing about web design in 2016 is that you don’t have to design and develop your blog from scratch. There are thousands of templates on the internet – many of which are free – and all you have to do is find one that fits your style.

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You do, however, want to look for customization features. Some templates only let you switch out things like colors and images, whereas others give you the ability to move features around, add in new ones, and delete the elements that you don’t want. While you may be happy with the template as is, try to find ones that are highly customizable. This will come in handy down the road.

3. Nail the Sidebar

One aspect of blog design that many bloggers forget about is the sidebar. This is the section on the side of the page (usually the right-hand side) that contains sticky elements. While it’s only a small part of your site, it has a tremendous impact on your overall design and layout. Instead of overcrowding it with unnecessary elements, stick to the basics – such as a brief bio, links to past posts, and an opt-in form.

4. Implement a Visible Opt-in Form

Speaking of opt-in forms, spend some time designing a sleek, yet noticeable box that will help you capture monetizable leads. You can place it in your sidebar, the header, or even use a pop-up form.

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“Not only does your opt-in form have to get noticed, it also has to be something that your audience actually wants,” says blogger Galen Mooney. “You want your messaging to resonate so your audience can’t wait to join your list.”

5. Think About Colors and Typography

Finally, turn your attention toward the finer details, like color scheme and typography. These are little details that may seem inconsequential, but they actually have a substantial impact on how people feel about your blog. Study color theory and you’ll see that certain colors produce very specific emotions. Typography also has a significant impact on conversions. Pay attention to details like these and you’ll be ahead of the game.

Stagnant Design is Bad Design

Designing an attractive blog is less about sitting down for a few hours one weekend and hammering it out, and more about ongoing maintenance and continual tweaking. Design trends change, new tools emerge, and technologies evolve – make sure your design is always up-to-date with the times.

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Stagnant design is bad design and you should ensure your blog is attractive in order to keep visitors engaged.

Featured photo credit: Pexels.com via static.pexels.com

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Anna Johansson

Anna is a freelance writer, researcher, and business consultant.

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Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

Research

Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

Customize

Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

Featured photo credit: Yuanbin Du via unsplash.com

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