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17 Essential Free Online Resources for Entrepreneurs

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17 Essential Free Online Resources for Entrepreneurs

Starting and running a modern business can be challenging to say the least. There are so many things to juggle. So many tools and services. So many people to meet and contacts to make. Business plans, marketing– you name it.

As busy and as hectic as the world of business is, there is one huge benefit we can all make use of – free online resources aimed at helping small business owners and entrepreneurs. There’s a stack of great stuff out there; if you know where to look.

To help you, we’ve compiled a big list of all the best free resources (including guides, tutorials, articles, tools, & services) that will help you take another step towards success.

Business Ideas

Coming up with a viable business idea is not always that easy. That’s not to say it shouldn’t be a fun learning experience. SpringWise looks at innovation around the globe with a focus on high tech stuff that, unfortunately, tends to be out of the reach of a solopreneur type startup. Nevertheless, it’s still hugely valuable to keep tabs on what’s coming onto the market.

Springwise business ideas

    Not every idea you see on Springwise will be a viable startup option for you, so you might want to look at something like SME Pals’ Small Business Ideas resource page, which offers a huge, growing list of unusual, innovative, and quirky ideas with a focus on low startup costs and great online potential.

    Business Plans

    Whether you are looking for investors, approaching the bank for a loan, or simply doing extensive marketing research, a good business plan can give you the knowledge and industry insight needed to take advantage of new business opportunities.

    Bplans offers hundreds of freely available business plan templates on their Free Sample Business Plans resource page.

    Bplans sample business plans

      There are over 116 business plan outlines for retail and online startups alone, which makes an unbeatable business plan resource for home based or small business startups, that want to do everything from blogging to selling things online.

      Websites

      Every modern business needs a website. But not every modern entrepreneur should have to learn programming, HTML, CSS, MySQL, DNS, SSL and every other piece of technology that goes into making a website.

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      Free yourself from complicated and expensive custom Web design issues by following SME Pals’ How to make a website guide for complete beginners. See how easy, fast, and cheap it is to create a professional, cutting edge website for yourself.

      How to make a website

        What’s nice about this resource is that it is organized into sections that you can dip in and out of depending on where you are in the process of creating a website. Access everything from important concepts and basic definitions, to costs, guidance, and advice on domains, hosting, and step-by-step beginner guides to building a website on all the major Web platforms.

        Analytics

        Having a great website is only the first step. Next, it’s important to monitor Web traffic to understand where visitors come from, what they do while they’re browsing your site, and where they go afterwards.

        Analytics is a vital part of any good marketing, advertising, content, sales, and search optimization campaign. Google Analytics offers a complete (and completely free) way to work with your visitor data to better understand how your business is performing.

        Web analytics

          I find that the Audience Overview, Real Time, Acquisition Channels, and Behavior Events data reports are the most useful because that covers everything from who has visited my site, whos online right now, where they came from, and what they did.

          Marketing

          Marketing is a huge discipline making it difficult to cover every little aspect in one go. However, there are a few standout resources that I think are definitely worth mentioning.

          Inbound

          The particular demands of the Internet audience lead to an evolution in the way marketers approached their craft. Inbound marketing was born and espoused a shift in attitudes from telling consumers to buy your products, to engaging with them to build trust and authority. At the vanguard of this movement is Hubspot, and there is a lot of extremely valuable information on inbound marketing at their blog.

          Hubspot inbound marketing

            Blogging

            For me blogging just wouldn’t be the same without the longstanding service of Darren Rowse’ ProBlogger that offers a massive array of articles, guides, tips, eBooks, podcasts, and other resources on everything to do with creating content for blogs.

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            Blogging tips and advice

              While some of the resources on the site are paid, I highly recommend browsing their blog for more actionable advice and tips than you can shake a stick at.

              SEO

              Search engine optimization is the art and skill of ranking your website and webpages higher in Google (and other search engines) in order to generate as much valuable organic search traffic as possible. SEO is a huge discipline encompassing everything from content creation (blogging) to technical aspects such as server speed and performance.

              There’s no-one better in the industry to offer reliable free advice and insight then Brian Dean and BackLinko.

              Backlinko SEO advice and tips

                The best feature about Brian’s site is that he doesn’t produce tons of articles. You’re lucky if there’s a new one each fortnight. But, each article contains a wealth of really valuable insight and information. I’ve been in the biz for years and I still learn new stuff each time I pop in to read something.

                My favorite is his list of 201 powerful SEO tips, which contains enough actionable search optimization hints and tips to keep you busy for weeks at a time.

                Software

                There’s no one single piece of free software I could recommend since any type of business requires a whole array of software in order to function. That’s why this section is going to be a list of the most useful software packages available for download online. Enjoy.

                7-Zip

                7-Zip is a free (no payment or registration required) utility that can archive and compress files and folders as well as unzip them using a range of formats – like Windows’ .zip, and the superior .tar.gz, as well as its own high compression .7z format.

                7zip free zip utility

                  Skype

                  Skype provides free online conversations and instant messaging, file sharing, video sharing, conference calling, and VoIP to land-line calls.

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                  Skype free VoIP IM

                    Avast

                    Avast offers a free trial of their antivirus software for 30 days. After that time you can choose to extend your free usage period or upgrade to their full, paid protection plan. While there are a few annoying popups to deal with on occasion, overall, their free protection plan is excellent.

                    Avast free antivirus

                      Thunderbird

                      Mozilla’s Thunderbird is a modern, easy to use email client that will have you sending and receiving emails in no time on virtually any platform you can imagine – Windows, Mac, Linux, etc.

                      Thunderbird free email client

                        OpenOffice

                        Apache’s OpenOffice is open source’s answer to Microsoft Office, which used to be bundled free with Windows, but now costs a small fortune to install separately.

                        OpenOffice free office software

                          Adobe Reader

                          Adobe Acrobat Reader is an essential free utility for reading (but not creating) PDF documents. PDF is a widespread document format that is common online (if you do any work online, you’ll need a PDF reader).

                          Adobe free PDF reader

                            Dropbox

                            Dropbox is a free, cloud based application that allows you to store, share and synchronize files online.

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                            dropbox free cloud sharing and storage

                              Chrome

                              Google’s Chrome Web browser has risen to become the most dominant PC browser on the planet. It did this by being fast, and easy to use while rendering Webpages elegantly.

                              Chrome free Web browser

                                Q&A

                                Without a doubt, the best place to get surprisingly good, in-depth and knowledgeable online advice about virtually every aspect of starting, growing, and operating a successful business of pretty much any size in pretty much any industry is Quora.

                                Quora free expert answers

                                  A good way to find quality answers is to search for questions that have garnered a lot of views. Generally, popular questions attract better and better answers that go into more and more detail as they compete to be upvoted to the top of the answer results.

                                  Tax, Loans & Finance

                                  Government recognizes the importance of startups, innovation, and small businesses within the economy. Small businesses account for almost half the nation’s contribution to GDP and almost half of the overall employment. That’s huge.

                                  It’s no wonder that the SBA was created to help entrepreneurs and small business owners navigate the tangled Web of tax, legal, and finance laws, regulations and practices.

                                  Small Business Administration

                                    While there are plenty of local and regional resources available from the SBA, the two most important online ones are their Loans & Grants and Learning Center. The loans section, in particular, offers plenty of valuable advice and information on how to apply for loans, connect with lenders, and access other financing resources.

                                    So that’s the end of my list of free, online entrepreneur resources. Hopefully you’ll find plenty of valuable insight and information to help boost your own business and take you one step closer to success.

                                    Do you already use any of the resources mentioned here? Have they been of help to you and your business? What other free sites, articles, tools, and resources would you recommend?

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                                    Share your thoughts in the comments.

                                    Featured photo credit: Jeff Sheldon via albumarium.com

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                                    Last Updated on August 25, 2021

                                    Why Personal Branding Is Important to Your Career

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                                    Why Personal Branding Is Important to Your Career

                                    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

                                    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

                                    According to Celinne Da Costa:[1]

                                    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

                                    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

                                    What Is Your Personal Brand?

                                    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

                                    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

                                    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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                                    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

                                    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

                                    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

                                    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

                                    Your Personal Brand Is Essential for Your Career Success

                                    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

                                    According to Castrillon,[2]

                                    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

                                    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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                                    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

                                    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

                                    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

                                    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

                                    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

                                    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

                                    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

                                    5 Key Steps to Creating Your Personal Brand

                                    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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                                    1. Set Your Personal Goals

                                    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

                                    2. Create Your Unique Value Proposition

                                    Create your unique value proposition by asking yourself these four questions:

                                    1. What are your personality features? What benefit do you offer people?
                                    2. Who are you and why do people enjoy working with you?
                                    3. What do you do and what do people want you to do for them? How do you solve their problems?
                                    4. What makes you different from others like you?

                                    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

                                    3. Write Your Professional Story

                                    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

                                    4. Determine Which Platforms Will Support Your Personal Brand

                                    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

                                    5. Become Recognized for Sharing Your Knowledge and Expertise

                                    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

                                    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

                                    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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                                    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

                                    Other People’s Stories

                                    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

                                    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

                                    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

                                    “your story is what you have, what you will always have. It is something to own.”

                                    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

                                    Featured photo credit: Austin Distel via unsplash.com

                                    Reference

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