4 Actionable Tips For Driving Business with Google Analytics

4 Actionable Tips For Driving Business with Google Analytics

Google Analytics can be a powerful tool to deliver precious insights — if used properly.

We need to get past the vanity report traffic view for the past 30 days. It is a vanity metric because, although it looks cool, it is not telling us anything or giving us actionable insights.

Let’s look at a few areas in Google Analytics that can help you drive your business online.


1. Where are visitors coming from?

Your business may be located in the United States, but that doesn’t mean all your traffic is located within your target geography. It is important to drill down on geography and dissect this data to see if you are driving the majority of traffic from the right geographic location.

Action item: Produce more content with keywords relevant to your geographic service area to ensure you are targeting customers based on what they search for and how they search online. Use Google Keyword Planner or Google Trends to break down keyword search volume and trends by location.

2. How do you rank for core keywords and is your rank improving?

You may know the keywords that drive the most traffic to your business, but have you tried improving your ranking on those keywords? If there are particular keywords that are driving lots of traffic with others, why not try to improve your rank with search engine optimization?


Beware; don’t be obsessive over the actual rank or spot of a keyword. Instead, focus on improving the rank overall and where you stand in comparison to top competitors (example: care more that you’ve improved from 10 to 5, not that you aren’t ranked 1 or 2). Ultimately, you want to try to rank above the fold on page one (typically ranks 1-4 or 1-5, depending on browser and screen size), as studies show these spots have a significantly higher click-through rate (CTR) than below the fold. Also, if a particular keyword is not driving much traffic, then don’t waste your time and energy trying to optimize content for it. You can learn more in this guide on how to rank for your keywords.

Action item: Focus on those keywords that are driving the most traffic and optimize your web content for these keywords to improve your rank.

3. Can you offer something extra?

Ever want to know which pages keep your website visitors the longest or convert the highest?


With GA, you can view your website’s pages and see which are visited most frequently. Ask yourself: can you add value to the content of those pages? Are there other products or services the traffic hitting those pages might be interested in? Make sure you have some call-to-action on those pages to keep your visitors engaged and increase your chances of capturing leads.

Remember, it’s easier to upsell your most engaged visitors.

Action item: Add related products, services, and/or content to your most-trafficked pages to keep visitors engaged with your site longer.


You can consult this guide on building effective landing pages to learn tips and tricks for driving more leads from your landing pages.

4. Are you making a good first impression?

If you are getting more traffic to your site, the natural assumption is more sales. However, you might be missing the forest in the trees.

If people are not staying on your site and “bouncing,” you may want to consider modifying your site’s design, layout, messaging or content to make it more attractive to visitors, thus enticing them to stick around longer.

Action item: Lower your bounce rate and increase conversions by making your web content intriguing and engaging for your visitors.

Do you have any other tips for extracting actionable insights from Google Analytics?

More by this author

6 Reasons to Build Your Own Computer 4 Actionable Tips For Driving Business with Google Analytics How to Judge if Your Graphic Design is Good

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 3 SEO Tools Every Business Should Be Using in 2017 4 8 Qualities To Become An Excellent Lawyer 5 5 Simple Ways to Increase Your Walk-In Traffic

Read Next


Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:


  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.


By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.


And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?


When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via


Read Next