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Marketing Hacks Keeping You Under The Influence

Marketing Hacks Keeping You Under The Influence

An influencer can be a person or thing with direct power, having the capabilities to influence. At times these individuals have the ability to market change based upon their own perspectives. I believe we can all agree that it takes influence for any marketing campaign to be successful. That’s why, with so many online resources available, there are no excuses when it comes to attracting and engaging your audience.

The Rules Of Engagement

Whether you are selling a service, or product, it is important that there is strategy before engaging with a potential customer. Whatever you are selling, perception is always critical within the beginning stages. We have to remember that the seller determines the success of what’s being offered. It is crucial in the beginning stage. Often times the seller needs to think like the audience they are targeting. Companies like Influencer believe that this part of the process is simple, and should be the primary strategy of influencer marketing tools.

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Pay Attention To Your Content

So many times individuals fail in the early stages of their marketing strategy. This can often come as a result of not paying close attention to the details of the content being produced. This is usually the case if an individual’s content is an important marketing tool and has proven success. The content marketing institute suggested in an open statement that “nearly 90% of businesses overall feel like their strategy is useless and ineffective.” They go on further to state that “there are some similar trends that characterize many of these ‘failed’ content marketing strategies. When in most cases, the strategies haven’t ‘failed’ at all. The ‘strategy,’ whatever that is, wasn’t clear enough to guide the business to achieve its goals. Instead, what the strategy needs is a hard reset and some new programming. That new programming comes in the form of SMART goals.”

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In other words, it is because of these misguided trends that some marketing campaigns leave people confused as to what is being pushed. So, it’s not that the campaigns are bad, they are just at times poorly executed. When individuals are properly educated, there is a greater likelihood that a marketing campaign will be successful. Remember, details within the content matter.

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Find A Mentor

Having a mentor can come in handy through this process also. Think about it: You would have a person right by your side at all times to assist you. Remember, being able to ask questions and have them answered is a great way to remain ahead. This allows you to interact with someone who has the experience and can teach you along the way. This is one of the best ways to make sure your campaign succeeds.

How Do We Learn From Our Setbacks?

The only way to truly become successful is through failure and setbacks. These are a part of the growing pains within the marketing, or influencing, process. It can be totally understandable that no one wants to fail, but this can teach you so much. It is through setbacks and failure you can get an insight of what works and what does not. By understanding this concept you can better tweak and prepare marketing campaigns. I mean, think about the different scenarios that would play out if you never had setbacks and failures. How would you ever be able to grow as an influencer? Having setbacks definitely better prepares individuals while keeping them from falling into future traps and bad practices.

How Do We Maintain Success?

You can have a successful campaign if you follow these tips and continue to research. Through solid preparation and having all the right resources, this is a step in the right direction. So what are you waiting for? You have great tips to help you in your efforts. Now it’s time to gather a team together so you can be that great influencer and start creating.

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More by this author

Christopher Alston

Small Business Owner

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Last Updated on January 11, 2021

11 Hidden Benefits of Using Oil Diffusers

11 Hidden Benefits of Using Oil Diffusers

Affordable, relaxing, and healthy, oil diffusers are gaining popularity with people everywhere due to their extensive benefits. Oil diffusers work through the simple process of oil diffusion, which uses heat to turn oil into a vapor that is then spread around a living space. Diffused oil can have several relaxation and health-related benefits, including safe scent-dispersion, mosquito and mold defense, stress relief, and more!

Read on for 11 hidden benefits of using oil diffusers.

1. Safe Scents That Make Sense

Unlike candles or air fresheners, oil diffusers release cleansing molecules into your air that work to purify it, not overload it with unhealthy chemicals. Electronic diffusers also do not pose the fire risk that candles do. Plus, they contain the added feature of interchangeability, which means you change oil types for different scents and health benefits.

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2. Stress Relief

Several lab studies have confirmed that diffusing essential oils like lavender have been shown to reduce stress and help relieve anxiety in medical patients. Preliminary studies have also shown that oil diffusers can help alleviate symptoms of depression.

3. Improved Sleep

Diffused oil has relaxing properties that can help people of all ages fall asleep quicker and sleep more soundly. Electronic diffusers not only have the option to mix and match different oil blends (Try a lavender, Bulgarian rose, and Roman chamomile blend to help with insomnia), they also run at a gentle hum that helps relax an agitated mind. Many also come with an auto shut-off feature to help conserve oils once you have fallen asleep.

4. Appetite Control

Much like gum, oil diffusers can help stimulate the senses in a way that works to curb appetite. New research has shown that diffused peppermint oil can help curb appetite by inducing a satiety response within the body. Diffused peppermint oil has also been shown to increase energy.

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5. Bacteria and Mold Killing

When essential oils are diffused in the air, they break down free radicals that contribute to the growth of harmful bacteria. Eucalyptus, thyme, and tea tree oils are especially good for this purpose. Diffused oil is also highly effective when it comes to combating fungal yeast threats, as the oil help makes the air inhospitable for yeasts such as mold. Pine and red thyme essential oils are best for combating mold.

6. Decongestion and Mucus Control

Ever tried Vick’s Vapo-Rub? Its decongesting powers come from active ingredients made from the eucalyptus tree. In principle, oil diffusers work the same way as Vapo-Rub, except they diffuse their decongesting vapor all around the room, not just on your chest or neck. Oil diffusers have been known to cure pneumonia in lab mice.

7. Mosquito Repellant

Nobody likes mosquitoes — but when the trade-off means using repellants full of DEET, a toxic chemical that can be especially harmful to children, mosquito control can often seem like a lose-lose. However, scientists have shown that oil diffusers can be used as a safe and highly effective mosquito repellant. Studies have shown that a diffused oil mixture containing clove essential oil and lemongrass essential oil repelled one type of Zika-carrying mosquito, the Aedes aegypti mosquito, at a rate of 100%.

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8. Pain Relief

While applying oils directly to areas of your body may be the most effective way to alleviate pain, diffusing essential oils can also be an effective means of pain relief. When we inhale healthy essential oils, they enter our blood stream and can help internally relieve persistent pain from headaches, overworked muscles, and sore joints.

9. The New Anti-Viral

Research into the anti-viral effects of oil diffusion is now just gaining steam. A recent study showed that star anise essential oil was proven in medical experiments to destroy the herpes simplex virus in contained areas at a rate of 99%. Another study showed the popular DoTerra oil blend OnGuard to have highly-effective influenza-combating powers.

10. Improved Cognitive Function

Diffusing essential oils has also been shown to improve cognitive function. Many essential oils have adaptogenic qualities, which can work twofold in soothing us when we’re stressed, and giving our bodies a pick-me-up when we’re feeling down or sluggish. By working to level out an imbalanced mood, diffused oils also help us to focus. There are also several essential oils which have been shown to help balance the body’s hormones. With prolonged use, these oils can work to repair the underlying causes responsible for hindering cognitive function.

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11. Money Saving

With ten clear benefits of oil diffusers already outlined, there is one more that should now be obvious: using an oil diffuser will help you to save money. As an anti-viral, bug repelling, and stress-relief solution rolled into one safe product, an oil diffuser used with the proper oils will save you money on products you might otherwise be buying to help cure those pesky headaches or get your kids to fall asleep on time. If you’re wondering just how affordable oil diffusers can be, check the buyer’s guide to the best oil diffusers — you’ll be sure to find one that fits your budget!

Featured photo credit: Jopeel Quimpo via unsplash.com

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