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Marketing Hacks Keeping You Under The Influence

Marketing Hacks Keeping You Under The Influence

An influencer can be a person or thing with direct power, having the capabilities to influence. At times these individuals have the ability to market change based upon their own perspectives. I believe we can all agree that it takes influence for any marketing campaign to be successful. That’s why, with so many online resources available, there are no excuses when it comes to attracting and engaging your audience.

The Rules Of Engagement

Whether you are selling a service, or product, it is important that there is strategy before engaging with a potential customer. Whatever you are selling, perception is always critical within the beginning stages. We have to remember that the seller determines the success of what’s being offered. It is crucial in the beginning stage. Often times the seller needs to think like the audience they are targeting. Companies like Influencer believe that this part of the process is simple, and should be the primary strategy of influencer marketing tools.

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Pay Attention To Your Content

So many times individuals fail in the early stages of their marketing strategy. This can often come as a result of not paying close attention to the details of the content being produced. This is usually the case if an individual’s content is an important marketing tool and has proven success. The content marketing institute suggested in an open statement that “nearly 90% of businesses overall feel like their strategy is useless and ineffective.” They go on further to state that “there are some similar trends that characterize many of these ‘failed’ content marketing strategies. When in most cases, the strategies haven’t ‘failed’ at all. The ‘strategy,’ whatever that is, wasn’t clear enough to guide the business to achieve its goals. Instead, what the strategy needs is a hard reset and some new programming. That new programming comes in the form of SMART goals.”

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In other words, it is because of these misguided trends that some marketing campaigns leave people confused as to what is being pushed. So, it’s not that the campaigns are bad, they are just at times poorly executed. When individuals are properly educated, there is a greater likelihood that a marketing campaign will be successful. Remember, details within the content matter.

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Find A Mentor

Having a mentor can come in handy through this process also. Think about it: You would have a person right by your side at all times to assist you. Remember, being able to ask questions and have them answered is a great way to remain ahead. This allows you to interact with someone who has the experience and can teach you along the way. This is one of the best ways to make sure your campaign succeeds.

How Do We Learn From Our Setbacks?

The only way to truly become successful is through failure and setbacks. These are a part of the growing pains within the marketing, or influencing, process. It can be totally understandable that no one wants to fail, but this can teach you so much. It is through setbacks and failure you can get an insight of what works and what does not. By understanding this concept you can better tweak and prepare marketing campaigns. I mean, think about the different scenarios that would play out if you never had setbacks and failures. How would you ever be able to grow as an influencer? Having setbacks definitely better prepares individuals while keeping them from falling into future traps and bad practices.

How Do We Maintain Success?

You can have a successful campaign if you follow these tips and continue to research. Through solid preparation and having all the right resources, this is a step in the right direction. So what are you waiting for? You have great tips to help you in your efforts. Now it’s time to gather a team together so you can be that great influencer and start creating.

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Christopher Alston

Small Business Owner

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Last Updated on March 13, 2019

How to Get out of a Rut: 12 Useful Ways to Get Unstuck

How to Get out of a Rut: 12 Useful Ways to Get Unstuck

Have you gotten into a rut before? Or are you in a rut right now?

You know you’re in a rut when you run out of ideas and inspiration. I personally see a rut as a productivity vacuum. It might very well be a reason why you aren’t getting results. Even as you spend more time on your work, you can’t seem to get anything constructive done. While I’m normally productive, I get into occasional ruts (especially when I’ve been working back-to-back without rest). During those times, I can spend an entire day in front of the computer and get nothing done. It can be quite frustrating.

Over time, I have tried and found several methods that are helpful to pull me out of a rut. If you experience ruts too, whether as a working professional, a writer, a blogger, a student or other work, you will find these useful. Here are 12 of my personal tips to get out of ruts:

1. Work on the small tasks.

When you are in a rut, tackle it by starting small. Clear away your smaller tasks which have been piling up. Reply to your emails, organize your documents, declutter your work space, and reply to private messages.

Whenever I finish doing that, I generate a positive momentum which I bring forward to my work.

2. Take a break from your work desk.

Get yourself away from your desk and go take a walk. Go to the washroom, walk around the office, go out and get a snack.

Your mind is too bogged down and needs some airing. Sometimes I get new ideas right after I walk away from my computer.

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3. Upgrade yourself

Take the down time to upgrade yourself. Go to a seminar. Read up on new materials (#7). Pick up a new language. Or any of the 42 ways here to improve yourself.

The modern computer uses different typefaces because Steve Jobs dropped in on a calligraphy class back in college. How’s that for inspiration?

4. Talk to a friend.

Talk to someone and get your mind off work for a while.

Talk about anything, from casual chatting to a deep conversation about something you really care about. You will be surprised at how the short encounter can be rejuvenating in its own way.

5. Forget about trying to be perfect.

If you are in a rut, the last thing you want to do is step on your own toes with perfectionist tendencies.

Just start small. Do what you can, at your own pace. Let yourself make mistakes.

Soon, a little trickle of inspiration will come. And then it’ll build up with more trickles. Before you know it, you have a whole stream of ideas.

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6. Paint a vision to work towards.

If you are continuously getting in a rut with your work, maybe there’s no vision inspiring you to move forward.

Think about why you are doing this, and what you are doing it for. What is the end vision in mind?

Make it as vivid as possible. Make sure it’s a vision that inspires you and use that to trigger you to action.

7. Read a book (or blog).

The things we read are like food to our brain. If you are out of ideas, it’s time to feed your brain with great materials.

Here’s a list of 40 books you can start off with. Stock your browser with only the feeds of high quality blogs, such as Lifehack.org, DumbLittleMan, Seth Godin’s Blog, Tim Ferris’ Blog, Zen Habits or The Personal Excellence Blog.

Check out the best selling books; those are generally packed with great wisdom.

8. Have a quick nap.

If you are at home, take a quick nap for about 20-30 minutes. This clears up your mind and gives you a quick boost. Nothing quite like starting off on a fresh start after catching up on sleep.

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9. Remember why you are doing this.

Sometimes we lose sight of why we do what we do, and after a while we become jaded. A quick refresher on why you even started on this project will help.

What were you thinking when you thought of doing this? Retrace your thoughts back to that moment. Recall why you are doing this. Then reconnect with your muse.

10. Find some competition.

Nothing quite like healthy competition to spur us forward. If you are out of ideas, then check up on what people are doing in your space.

Colleagues at work, competitors in the industry, competitors’ products and websites, networking conventions.. you get the drill.

11. Go exercise.

Since you are not making headway at work, might as well spend the time shaping yourself up.

Sometimes we work so much that we neglect our health and fitness. Go jog, swim, cycle, whichever exercise you prefer.

As you improve your physical health, your mental health will improve, too. The different facets of ourselves are all interlinked.

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Here’re 15 Tips to Restart the Exercise Habit (and How to Keep It).

12. Take a good break.

Ruts are usually signs that you have been working too long and too hard. It’s time to get a break.

Beyond the quick tips above, arrange for a 1-day or 2-days of break from your work. Don’t check your (work) emails or do anything work-related. Relax and do your favorite activities. You will return to your work recharged and ready to start.

Contrary to popular belief, the world will not end from taking a break from your work. In fact, you will be much more ready to make an impact after proper rest. My best ideas and inspiration always hit me whenever I’m away from my work.

Take a look at this to learn the importance of rest: The Importance of Scheduling Downtime

More Resources About Getting out of a Rut

Featured photo credit: Joshua Earle via unsplash.com

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