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Marketing Hacks Keeping You Under The Influence

Marketing Hacks Keeping You Under The Influence

An influencer can be a person or thing with direct power, having the capabilities to influence. At times these individuals have the ability to market change based upon their own perspectives. I believe we can all agree that it takes influence for any marketing campaign to be successful. That’s why, with so many online resources available, there are no excuses when it comes to attracting and engaging your audience.

The Rules Of Engagement

Whether you are selling a service, or product, it is important that there is strategy before engaging with a potential customer. Whatever you are selling, perception is always critical within the beginning stages. We have to remember that the seller determines the success of what’s being offered. It is crucial in the beginning stage. Often times the seller needs to think like the audience they are targeting. Companies like Influencer believe that this part of the process is simple, and should be the primary strategy of influencer marketing tools.

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Pay Attention To Your Content

So many times individuals fail in the early stages of their marketing strategy. This can often come as a result of not paying close attention to the details of the content being produced. This is usually the case if an individual’s content is an important marketing tool and has proven success. The content marketing institute suggested in an open statement that “nearly 90% of businesses overall feel like their strategy is useless and ineffective.” They go on further to state that “there are some similar trends that characterize many of these ‘failed’ content marketing strategies. When in most cases, the strategies haven’t ‘failed’ at all. The ‘strategy,’ whatever that is, wasn’t clear enough to guide the business to achieve its goals. Instead, what the strategy needs is a hard reset and some new programming. That new programming comes in the form of SMART goals.”

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In other words, it is because of these misguided trends that some marketing campaigns leave people confused as to what is being pushed. So, it’s not that the campaigns are bad, they are just at times poorly executed. When individuals are properly educated, there is a greater likelihood that a marketing campaign will be successful. Remember, details within the content matter.

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Find A Mentor

Having a mentor can come in handy through this process also. Think about it: You would have a person right by your side at all times to assist you. Remember, being able to ask questions and have them answered is a great way to remain ahead. This allows you to interact with someone who has the experience and can teach you along the way. This is one of the best ways to make sure your campaign succeeds.

How Do We Learn From Our Setbacks?

The only way to truly become successful is through failure and setbacks. These are a part of the growing pains within the marketing, or influencing, process. It can be totally understandable that no one wants to fail, but this can teach you so much. It is through setbacks and failure you can get an insight of what works and what does not. By understanding this concept you can better tweak and prepare marketing campaigns. I mean, think about the different scenarios that would play out if you never had setbacks and failures. How would you ever be able to grow as an influencer? Having setbacks definitely better prepares individuals while keeping them from falling into future traps and bad practices.

How Do We Maintain Success?

You can have a successful campaign if you follow these tips and continue to research. Through solid preparation and having all the right resources, this is a step in the right direction. So what are you waiting for? You have great tips to help you in your efforts. Now it’s time to gather a team together so you can be that great influencer and start creating.

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Christopher Alston

Small Business Owner

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Last Updated on March 24, 2021

8 Smart Home Gadgets You Need in Your House

8 Smart Home Gadgets You Need in Your House

We’ve all done it. We’ve gone out and bought useless gadgets that we don’t really need, just because they seemed really cool at the time. Then, we are stuck with a bunch of junk, and end up tossing it or trying to sell it on Ebay.

On the other hand, there are some pretty awesome tech inventions that are actually useful. For instance, many of the latest home gadgets do some of your work for you, from adjusting the home thermostat to locking your front door. And, if used as designed, these tools should really help to make your life a lot easier—and that’s not just a claim from some infomercial trying to sell you yet another useless gadget.

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Take a look at some of the most popular “smart gadgets” on the market:

1. Smart Door Locks

A smart lock lets you lock and unlock your doors by using your smartphone, a special key fob, or biometrics. These locks are keyless, and much more difficult for intruders to break into, making your home a lot safer. You can even use a special app to let people into your home if you are not there to greet them.

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2. Smart Kitchen Tools

Wouldn’t you just love to have a pot of coffee waiting for you when you get home from work? What about a “smart pan” that tells you exactly when you need to flip that omelet? From meat thermometers to kitchen scales, you’ll find a variety of “smart” gadgets designed to make culinary geeks salivate.

3. Mini Home Speaker Play:1

If you love big sound, but hate how much space big speakers take up, and if you want a stereo system that is no bigger than your fist, check out the Play:1 mini speaker. All you have to do is plug it in, connect, and then you can stream without worrying about any interruptions or interface. You can even add onto it, and have different music playing in different rooms.

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4. Wi-Fi Security Cameras

These are the latest in home security, and they connect to the Wi-Fi in your home. You can use your mobile devices to monitor what is going on in your home at all times, no matter where you are. Options include motion sensors, two-way audio, and different recording options.

5. Nest Thermostat

This is a thermostat that lives with you. It can sense seasonal changes, temperature changes, etc., and it will adjust itself automatically. You will never have to fiddle with a thermostat dial or keypad again, because this one basically does all of the work for you. It can also help you to save as much as 12% on heating bills, and 15% on cooling bills.

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6. Smart Lighting

Control your home lighting from your remote device. This is great if you are out and want to make sure that there are some lights on. It is designed to be energy efficient, so it will pay for itself over time because you won’t have to spend so much on your monthly energy bills.

7. Google Chromecast Ultra

Whether you love movies, television shows, music, etc., you can stream it all using Google Chromecast Ultra. Stream all of the entertainment you love in up to 4K UHD and HDR, for just $69 monthly.

8. Canary

This home security system will automatically contact emergency services when they are needed. This system offers both video and audio surveillance, so there will be evidence if there are any break-ins on your property. You can also use it to check up on what’s happening at home when you are not there, including to make sure the kids are doing their homework.

Featured photo credit: Karolina via kaboompics.com

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