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Marketing Hacks Keeping You Under The Influence

Marketing Hacks Keeping You Under The Influence

An influencer can be a person or thing with direct power, having the capabilities to influence. At times these individuals have the ability to market change based upon their own perspectives. I believe we can all agree that it takes influence for any marketing campaign to be successful. That’s why, with so many online resources available, there are no excuses when it comes to attracting and engaging your audience.

The Rules Of Engagement

Whether you are selling a service, or product, it is important that there is strategy before engaging with a potential customer. Whatever you are selling, perception is always critical within the beginning stages. We have to remember that the seller determines the success of what’s being offered. It is crucial in the beginning stage. Often times the seller needs to think like the audience they are targeting. Companies like Influencer believe that this part of the process is simple, and should be the primary strategy of influencer marketing tools.

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Pay Attention To Your Content

So many times individuals fail in the early stages of their marketing strategy. This can often come as a result of not paying close attention to the details of the content being produced. This is usually the case if an individual’s content is an important marketing tool and has proven success. The content marketing institute suggested in an open statement that “nearly 90% of businesses overall feel like their strategy is useless and ineffective.” They go on further to state that “there are some similar trends that characterize many of these ‘failed’ content marketing strategies. When in most cases, the strategies haven’t ‘failed’ at all. The ‘strategy,’ whatever that is, wasn’t clear enough to guide the business to achieve its goals. Instead, what the strategy needs is a hard reset and some new programming. That new programming comes in the form of SMART goals.”

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In other words, it is because of these misguided trends that some marketing campaigns leave people confused as to what is being pushed. So, it’s not that the campaigns are bad, they are just at times poorly executed. When individuals are properly educated, there is a greater likelihood that a marketing campaign will be successful. Remember, details within the content matter.

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Find A Mentor

Having a mentor can come in handy through this process also. Think about it: You would have a person right by your side at all times to assist you. Remember, being able to ask questions and have them answered is a great way to remain ahead. This allows you to interact with someone who has the experience and can teach you along the way. This is one of the best ways to make sure your campaign succeeds.

How Do We Learn From Our Setbacks?

The only way to truly become successful is through failure and setbacks. These are a part of the growing pains within the marketing, or influencing, process. It can be totally understandable that no one wants to fail, but this can teach you so much. It is through setbacks and failure you can get an insight of what works and what does not. By understanding this concept you can better tweak and prepare marketing campaigns. I mean, think about the different scenarios that would play out if you never had setbacks and failures. How would you ever be able to grow as an influencer? Having setbacks definitely better prepares individuals while keeping them from falling into future traps and bad practices.

How Do We Maintain Success?

You can have a successful campaign if you follow these tips and continue to research. Through solid preparation and having all the right resources, this is a step in the right direction. So what are you waiting for? You have great tips to help you in your efforts. Now it’s time to gather a team together so you can be that great influencer and start creating.

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Christopher Alston

Small Business Owner

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Last Updated on January 21, 2020

The Best Way to Create a Vision for the Life You Want

The Best Way to Create a Vision for the Life You Want

Creating a vision for your life might seem like a frivolous, fantastical waste of time, but it’s not: creating a compelling vision of the life you want is actually one of the most effective strategies for achieving the life of your dreams. Perhaps the best way to look at the concept of a life vision is as a compass to help guide you to take the best actions and make the right choices that help propel you toward your best life.

your vision of where or who you want to be is the greatest asset you have

    Why You Need a Vision

    Experts and life success stories support the idea that with a vision in mind, you are more likely to succeed far beyond what you could otherwise achieve without a clear vision. Think of crafting your life vision as mapping a path to your personal and professional dreams. Life satisfaction and personal happiness are within reach. The harsh reality is that if you don’t develop your own vision, you’ll allow other people and circumstances to direct the course of your life.

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    How to Create Your Life Vision

    Don’t expect a clear and well-defined vision overnight—envisioning your life and determining the course you will follow requires time, and reflection. You need to cultivate vision and perspective, and you also need to apply logic and planning for the practical application of your vision. Your best vision blossoms from your dreams, hopes, and aspirations. It will resonate with your values and ideals, and will generate energy and enthusiasm to help strengthen your commitment to explore the possibilities of your life.

    What Do You Want?

    The question sounds deceptively simple, but it’s often the most difficult to answer. Allowing yourself to explore your deepest desires can be very frightening. You may also not think you have the time to consider something as fanciful as what you want out of life, but it’s important to remind yourself that a life of fulfillment does not usually happen by chance, but by design.

    It’s helpful to ask some thought-provoking questions to help you discover the possibilities of what you want out of life. Consider every aspect of your life, personal and professional, tangible and intangible. Contemplate all the important areas, family and friends, career and success, health and quality of life, spiritual connection and personal growth, and don’t forget about fun and enjoyment.

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    Some tips to guide you:

    • Remember to ask why you want certain things
    • Think about what you want, not on what you don’t want.
    • Give yourself permission to dream.
    • Be creative. Consider ideas that you never thought possible.
    • Focus on your wishes, not what others expect of you.

    Some questions to start your exploration:

    • What really matters to you in life? Not what should matter, what does matter.
    • What would you like to have more of in your life?
    • Set aside money for a moment; what do you want in your career?
    • What are your secret passions and dreams?
    • What would bring more joy and happiness into your life?
    • What do you want your relationships to be like?
    • What qualities would you like to develop?
    • What are your values? What issues do you care about?
    • What are your talents? What’s special about you?
    • What would you most like to accomplish?
    • What would legacy would you like to leave behind?

    It may be helpful to write your thoughts down in a journal or creative vision board if you’re the creative type. Add your own questions, and ask others what they want out of life. Relax and make this exercise fun. You may want to set your answers aside for a while and come back to them later to see if any have changed or if you have anything to add.

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    What Would Your Best Life Look Like?

    Describe your ideal life in detail. Allow yourself to dream and imagine, and create a vivid picture. If you can’t visualize a picture, focus on how your best life would feel. If you find it difficult to envision your life 20 or 30 years from now, start with five years—even a few years into the future will give you a place to start. What you see may surprise you. Set aside preconceived notions. This is your chance to dream and fantasize.

    A few prompts to get you started:

    • What will you have accomplished already?
    • How will you feel about yourself?
    • What kind of people are in your life? How do you feel about them?
    • What does your ideal day look like?
    • Where are you? Where do you live? Think specifics, what city, state, or country, type of community, house or an apartment, style and atmosphere.
    • What would you be doing?
    • Are you with another person, a group of people, or are you by yourself?
    • How are you dressed?
    • What’s your state of mind? Happy or sad? Contented or frustrated?
    • What does your physical body look like? How do you feel about that?
    • Does your best life make you smile and make your heart sing? If it doesn’t, dig deeper, dream bigger.

    It’s important to focus on the result, or at least a way-point in your life. Don’t think about the process for getting there yet—that’s the next stepGive yourself permission to revisit this vision every day, even if only for a few minutes. Keep your vision alive and in the front of your mind.

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    Plan Backwards

    It may sound counter-intuitive to plan backwards rather than forwards, but when you’re planning your life from the end result, it’s often more useful to consider the last step and work your way back to the first. This is actually a valuable and practical strategy for making your vision a reality.

    • What’s the last thing that would’ve had to happen to achieve your best life?
    • What’s the most important choice you would’ve had to make?
    • What would you have needed to learn along the way?
    • What important actions would you have had to take?
    • What beliefs would you have needed to change?
    • What habits or behaviors would you have had to cultivate?
    • What type of support would you have had to enlist?
    • How long will it have taken you to realize your best life?
    • What steps or milestones would you have needed to reach along the way?

    Now it’s time to think about your first step, and the next step after that. Ponder the gap between where you are now and where you want to be in the future. It may seem impossible, but it’s quite achievable if you take it step-by-step.

    It’s important to revisit this vision from time to time. Don’t be surprised if your answers to the questions, your technicolor vision, and the resulting plans change. That can actually be a very good thing; as you change in unforeseeable ways, the best life you envision will change as well. For now, it’s important to use the process, create your vision, and take the first step towards making that vision a reality.

    Featured photo credit: Matt Noble via unsplash.com

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