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6 Branding Ideas You Should Consider For Your Small Business

6 Branding Ideas You Should Consider For Your Small Business

If you’ve recently started your small business, branding is definitely top of the agenda for you. While branding requires you putting money out to get your business identified by potential customers, making a branding campaign that sticks also requires creativity.

The branding strategies that will make your small business shine can also be effectively be applied to a big business, but without the oversized cost. That said, these business branding ideas could be considered effective for any business size.

1. Become a Social Media Whizz

Pardot survey shows that at least, 80 percent of consumers would consider a product from a brand they follow on social media. This establishes social media as the leading destination for small businesses who are ready to establish their brand.

Having established the strength of social media on brands, building the required formula needed to set your small business as a leading authority figure in your niche is all that is required. Unlike traditional media that always require extensive training, you can easily become a social media pro by understanding the ropes of your target platform and sticking to them.

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2. Give Free Branded Shirts

This can be considered as branding on a budget.

For a small business that understands the real value in having its brand shown on T-Shirts, the expenses incurred during the printing and production stages would be seen as an investment well spent. Sujan Patel, a leading digital marketing expert shared in a case study that a T-Shirt giveaway campaign helped him make $980,000 (figures as at the time of writing this article).

3. Vehicle Wrap Marketing

This branding technique came into existence back in 1900, when Milton Hershey first tried it with his Lancaster PA brand. While the cost associated with vehicle wrapping can be huge, given the cost it takes to put a decent paint job with your brand on a vehicle, the result justifies the process.

Those in the business are even saying technology has helped to make the process more pocket-friendly on small business owners. According to Chris Burgess, founder and lead installer at ProWraps, Inc, “With vinyl sheets, car wrapping is now affordable and can be changed almost instantly to accommodate a new advertisement. Businesses that use our wrapping technology have reported increased brand gains.”

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According to a 2011 survey conducted by Ad Agency RYP & Becker Group (a follow up to 3M’s initial research on the subject), 97% of those surveyed recalled the ad while 98% thought they had a positive image of the brand as a result of the advertisement and 96% thought car wraps had more impact than billboards.

This survey result further strengthens the impact of car wrapping on branding for small businesses, and indeed any business size in general.

4. Sponsor Podcasts

With the guarantee, that podcast audience is always listening, scoring a low-fee advertising on a regular podcaster’s show with a loyal audience is a definite way to strengthen your small business’ brand. Podcast audiences are more likely to key into the message of the audio content and are more likely to remember a business that is mentioned in the podcast.

With the audience listening to podcasts while they work out, drive, travel in public transport and even when walking and running, hardly any form of advertising has personal penetration.

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5. Partner on Fundraisers

Another powerful branding tool a small business can tap into is by hosting fundraisers. Hosting a fundraiser in support of a well-known movement in your immediate market can help locals quickly form a good impression of your brand.

This strategy may not require you to put much money on the table. Your role could just be as simple as bringing the people that would be donating the money together. Partnering on fundraisers will not only help your draw attention to your business when invitees attend, you will also be forming goodwill within your immediate area.

6. Exhibit at a Trade Show

Twitter took off from a trade fair.

Powerful things can happen when you put your small business offering on display where other startup founders and small business owners are looking to meet like-minded folks. By exhibiting your small business at a trade show, you’re securing a recognizable brand positioning that could translate into greater opportunities in the future.

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A great example is how Twitter’s exhibit at SXSW led to them finally getting on Oprah Show and instantly becoming a sensation almost overnight. You can’t call Twitter a small business anymore!

Featured photo credit: nebula.wsimg.com via nebula.wsimg.com

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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