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6 Branding Ideas You Should Consider For Your Small Business

6 Branding Ideas You Should Consider For Your Small Business

If you’ve recently started your small business, branding is definitely top of the agenda for you. While branding requires you putting money out to get your business identified by potential customers, making a branding campaign that sticks also requires creativity.

The branding strategies that will make your small business shine can also be effectively be applied to a big business, but without the oversized cost. That said, these business branding ideas could be considered effective for any business size.

1. Become a Social Media Whizz

Pardot survey shows that at least, 80 percent of consumers would consider a product from a brand they follow on social media. This establishes social media as the leading destination for small businesses who are ready to establish their brand.

Having established the strength of social media on brands, building the required formula needed to set your small business as a leading authority figure in your niche is all that is required. Unlike traditional media that always require extensive training, you can easily become a social media pro by understanding the ropes of your target platform and sticking to them.

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2. Give Free Branded Shirts

This can be considered as branding on a budget.

For a small business that understands the real value in having its brand shown on T-Shirts, the expenses incurred during the printing and production stages would be seen as an investment well spent. Sujan Patel, a leading digital marketing expert shared in a case study that a T-Shirt giveaway campaign helped him make $980,000 (figures as at the time of writing this article).

3. Vehicle Wrap Marketing

This branding technique came into existence back in 1900, when Milton Hershey first tried it with his Lancaster PA brand. While the cost associated with vehicle wrapping can be huge, given the cost it takes to put a decent paint job with your brand on a vehicle, the result justifies the process.

Those in the business are even saying technology has helped to make the process more pocket-friendly on small business owners. According to Chris Burgess, founder and lead installer at ProWraps, Inc, “With vinyl sheets, car wrapping is now affordable and can be changed almost instantly to accommodate a new advertisement. Businesses that use our wrapping technology have reported increased brand gains.”

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According to a 2011 survey conducted by Ad Agency RYP & Becker Group (a follow up to 3M’s initial research on the subject), 97% of those surveyed recalled the ad while 98% thought they had a positive image of the brand as a result of the advertisement and 96% thought car wraps had more impact than billboards.

This survey result further strengthens the impact of car wrapping on branding for small businesses, and indeed any business size in general.

4. Sponsor Podcasts

With the guarantee, that podcast audience is always listening, scoring a low-fee advertising on a regular podcaster’s show with a loyal audience is a definite way to strengthen your small business’ brand. Podcast audiences are more likely to key into the message of the audio content and are more likely to remember a business that is mentioned in the podcast.

With the audience listening to podcasts while they work out, drive, travel in public transport and even when walking and running, hardly any form of advertising has personal penetration.

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5. Partner on Fundraisers

Another powerful branding tool a small business can tap into is by hosting fundraisers. Hosting a fundraiser in support of a well-known movement in your immediate market can help locals quickly form a good impression of your brand.

This strategy may not require you to put much money on the table. Your role could just be as simple as bringing the people that would be donating the money together. Partnering on fundraisers will not only help your draw attention to your business when invitees attend, you will also be forming goodwill within your immediate area.

6. Exhibit at a Trade Show

Twitter took off from a trade fair.

Powerful things can happen when you put your small business offering on display where other startup founders and small business owners are looking to meet like-minded folks. By exhibiting your small business at a trade show, you’re securing a recognizable brand positioning that could translate into greater opportunities in the future.

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A great example is how Twitter’s exhibit at SXSW led to them finally getting on Oprah Show and instantly becoming a sensation almost overnight. You can’t call Twitter a small business anymore!

Featured photo credit: nebula.wsimg.com via nebula.wsimg.com

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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