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6 Branding Ideas You Should Consider For Your Small Business

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6 Branding Ideas You Should Consider For Your Small Business

If you’ve recently started your small business, branding is definitely top of the agenda for you. While branding requires you putting money out to get your business identified by potential customers, making a branding campaign that sticks also requires creativity.

The branding strategies that will make your small business shine can also be effectively be applied to a big business, but without the oversized cost. That said, these business branding ideas could be considered effective for any business size.

1. Become a Social Media Whizz

Pardot survey shows that at least, 80 percent of consumers would consider a product from a brand they follow on social media. This establishes social media as the leading destination for small businesses who are ready to establish their brand.

Having established the strength of social media on brands, building the required formula needed to set your small business as a leading authority figure in your niche is all that is required. Unlike traditional media that always require extensive training, you can easily become a social media pro by understanding the ropes of your target platform and sticking to them.

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2. Give Free Branded Shirts

This can be considered as branding on a budget.

For a small business that understands the real value in having its brand shown on T-Shirts, the expenses incurred during the printing and production stages would be seen as an investment well spent. Sujan Patel, a leading digital marketing expert shared in a case study that a T-Shirt giveaway campaign helped him make $980,000 (figures as at the time of writing this article).

3. Vehicle Wrap Marketing

This branding technique came into existence back in 1900, when Milton Hershey first tried it with his Lancaster PA brand. While the cost associated with vehicle wrapping can be huge, given the cost it takes to put a decent paint job with your brand on a vehicle, the result justifies the process.

Those in the business are even saying technology has helped to make the process more pocket-friendly on small business owners. According to Chris Burgess, founder and lead installer at ProWraps, Inc, “With vinyl sheets, car wrapping is now affordable and can be changed almost instantly to accommodate a new advertisement. Businesses that use our wrapping technology have reported increased brand gains.”

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According to a 2011 survey conducted by Ad Agency RYP & Becker Group (a follow up to 3M’s initial research on the subject), 97% of those surveyed recalled the ad while 98% thought they had a positive image of the brand as a result of the advertisement and 96% thought car wraps had more impact than billboards.

This survey result further strengthens the impact of car wrapping on branding for small businesses, and indeed any business size in general.

4. Sponsor Podcasts

With the guarantee, that podcast audience is always listening, scoring a low-fee advertising on a regular podcaster’s show with a loyal audience is a definite way to strengthen your small business’ brand. Podcast audiences are more likely to key into the message of the audio content and are more likely to remember a business that is mentioned in the podcast.

With the audience listening to podcasts while they work out, drive, travel in public transport and even when walking and running, hardly any form of advertising has personal penetration.

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5. Partner on Fundraisers

Another powerful branding tool a small business can tap into is by hosting fundraisers. Hosting a fundraiser in support of a well-known movement in your immediate market can help locals quickly form a good impression of your brand.

This strategy may not require you to put much money on the table. Your role could just be as simple as bringing the people that would be donating the money together. Partnering on fundraisers will not only help your draw attention to your business when invitees attend, you will also be forming goodwill within your immediate area.

6. Exhibit at a Trade Show

Twitter took off from a trade fair.

Powerful things can happen when you put your small business offering on display where other startup founders and small business owners are looking to meet like-minded folks. By exhibiting your small business at a trade show, you’re securing a recognizable brand positioning that could translate into greater opportunities in the future.

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A great example is how Twitter’s exhibit at SXSW led to them finally getting on Oprah Show and instantly becoming a sensation almost overnight. You can’t call Twitter a small business anymore!

Featured photo credit: nebula.wsimg.com via nebula.wsimg.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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