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5 Ways Restaurants Use Music to Influence You

5 Ways Restaurants Use Music to Influence You

For restaurants, music is an essential part of putting together a complete experience. Together with décor and lighting, background music plays an important role in influencing how much you spend and how you behave in restaurants.

The psychological influence music has over us as humans, is the very reason restaurants pay for a music license to play the right songs in their establishment. Here are some ways restaurants use music to influence you and how much you spend on your meal.

1. They play fast paced music

Many restaurants want you to come in and make a decision quickly without thinking too much about the price. Additionally, restaurants want you in and out quickly because it helps them get new customers seated faster without the need for more tables.

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Fast paced music helps them accomplish this because the tempo increases your heart rate and breathing rate, which causes you to do other things faster as well – meaning you’ll finish that meal and be out the door sooner rather than later.

 2. They turn it up

One of the most common complaints people have about restaurants is that the music is too loud. You go out to eat not only for the food but because it’s a social experience. You want to experience the atmosphere of a place other than your home with your friends or family.

Unfortunately, many restaurants don’t take this into consideration when it comes to the music. They turn up the volume for the same reason they play fast-paced music – because it gets customers moving faster.

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Many customers will leave and never come back if the volume is too loud. Smarter restaurants have come to understand this and adjust the volume to more comfortable levels to allow their customers to socialize and enjoy their meal.

3. They play classical music to increase alcohol sales

If a restaurant is on the more expensive end, classical music can influence your decisions when it comes to how much you’re willing to spend.

It turns out that classical music when combined with a classy atmosphere, can actually cause you to perceive high prices as less expensive. Because of this, restaurants that have a range of alcohol selections tend to play classical music so that you’re more likely to opt for a more expensive bottle of wine.

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4. They play “happy” music

Restaurants are smart enough to realize that customers are likely to spend more money when they’re in a good mood. Music is an extremely powerful way to influence emotions.

Sad songs can make us tear up, and happy songs make us want to dance. Because of this, restaurants typically avoid minor key songs that reinforce a sad or dismal mood and opt for major key songs that are likely to have a positive influence on your mood.

5. Smart restaurants use music to compliment the atmosphere

The most important part of music when it comes to restaurants is that it reinforces the other elements of a restaurant to form an immersive experience.

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Companies like Starbucks and Chipotle understand this. They have internal teams or individuals working daily to select the best songs to compliment the atmosphere they’re trying to provide to their customers. If customers have an awesome first experience, they’re likely to come back and spend more money in the business.

Conclusion:

While the music has the potential to point you in a certain direction, it can’t control you. You’re still making the decisions for yourself. The restaurants are simply doing their best to point you toward the behaviors and purchasing decisions that benefit them the most, which isn’t a bad thing if you’re ultimately happy with the decisions you’ve made and you enjoyed the restaurant itself.

Featured photo credit: pixabay.com via pixabay.com

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Nicholas Rubright

Entrepreneur

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Last Updated on November 5, 2019

How to Memorize a Speech the Smart Way

How to Memorize a Speech the Smart Way

Did you know that 75% of the population suffers from glossophobia? That scary sounding word is one of the most common phobia’s in the world, fear of public speaking.

I’ll bet even as you are reading this, you are getting nervous thinking about giving a speech.

I have got good news for you. In this article, I will share with you a step by step method on how to memorize a speech the smart way. Once you have this method down, your confidence in yourself to deliver a successful speech will increase substantially. Read on to feel well prepared the next time you have to memorize and deliver a speech.

Common Mistakes of Memorizing a Speech

Before we get to the actual process of how to memorize a speech the smart way, let’s look at the two most common mistakes many of us tend to make while preparing for a speech.

Complete Memorization

In an attempt to ensure they remember every detail, many people aim to completely memorize their speech. They practice it over and over until they have every single word burned into their brain.

In many ways, this is understandable because most of us are naturally frightened of having to give a speech. When the time comes, we want to be completely and totally prepared and not make any mistakes.

While this makes a lot of sense, it also comes with its own negative side. The downside to having your speech memorized word for word is that you sound like a robot when delivering the speech. You become so focused on remembering every single part that you lose the ability to inflect your speech to varying degrees, and free form the talk a bit when the situation warrants.

Lack of Preparation

The other side of the coin to complete memorization is people who don’t prepare enough. Because they don’t want to come off sounding like a robot, they decide they will mostly “wing it”.

Sometimes they will write a few main points down on a piece of paper to remind themselves. They figure once they get going, the details will somehow fill themselves in under the big talking points while they are doing the talking.

The problem is that unless this is a topic you know inside and out and have spoken on it many times, you’ll wind up missing key points. It’s almost a given that as soon as you are done with your speech, you’ll remember many things you should have brought up while talking.

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There’s a good balance to be had between over and under preparing. Let’s now look at how to memorize a speech the smart way.

How to Memorize a Speech (Step-by-Step Guide)

1. Write Out Your Speech

The first step in the process is to simply write out your speech.

Many people like to write out the entire speech. Other people are more inclined to write their speech outline style. Whichever way your brain works best is the way you should write your speech.

Personally, I like to break things down into the primary points I want to make, and then back up each major point with several details. Because my mind works this way, I tend to write out speeches, and articles for that matter, by doing an outline.

Once I have the outline completed, I will then fill in several bullet points to back up each big topic.

For instance, if I was going to give a speech on how to get in better shape my outline would look something like this:

Benefits of being in shape

  • Point #1
  • Point #2
  • Point #3

Exercise

  • Point #1
  • Point #2
  • Point #3

Diet

  • Point #1
  • Point #2
  • Point #3

Rest and hydration

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  • Point #1
  • Point #2
  • Point #3

ConclusionNo need for points here, just a few sentences wrapping things up.

As you might imagine, this step typically is the hardest because it’s not only the first step but it also involves the initial creation of the speech.

2. Rehearse Your Speech

Now that you’ve written your speech, or outline, it’s time to start saying it out loud. It’s completely fine to simply read what you’ve written line by line at this point. What you are working on doing is getting the outline and getting a feel for the speech.

If you’ve written the entire speech out, you’ll be editing it while you are rehearsing it. Many times as we say things out loud, we realize that what we wrote needs to be changed and altered. This is how we work towards having a well rounded and smooth speech. Feel free to change things as needed while you are rehearsing your speech.

If you are like me and you’ve written the outline, this is where some of the supporting bullet points will begin to come out. Normally, I will have written several bullet points under each main topic. But as I say it out loud, I will begin to fill in more and more details. I might scratch certain bullet points and add others. I might think of something new at this stage while I am listening to myself and want to add it.

The key to remember here is that you laying the foundation for your awesome speech. At this point, it’s a work in progress, you are getting the key pieces in place.

3. Memorize the Bigger Parts

As you are rehearsing your speech, you want to focus on memorizing the bigger parts, or the main points.

Going back to my example of how to get in better shape, I’d want to ensure I have memorized my primary points. These include the benefits of being in shape, exercise, diet, rest and hydration, and the conclusion. These are the main points I want to make and I will then fill in further details. I’ve got to ensure I know these very well first and foremost.

By practicing your major points, you are building the framework for your speech. After you have this solid outline in place, you’ll continue by adding in the details to round things out.

4. Fill In the Details

Now that you have the big chunks memorized, it’s time to work on memorizing the details. These detail points will provide support and context for your major points. You can work on this all at once or break it down to the details that support each major point.

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For example, the details I might have under the “exercise” big point might include such things as cardio, weights, how many times a week to exercise, how long to actually exercise, and several examples of actual exercises. In this example, I have 5 detail points to memorize to support my major point of “exercise”.

It’s a good idea to test yourself regularly as you are rehearsing your speech. Ask yourself:

What are the 5 detail points I want to talk about that support my 3rd main point?

You need to be able to fire those off quickly. Until you can do this, you won’t be able to associate each of the details with the main point.

You have to be able to have them grouped together in your mind so that it comes out naturally in your speech. So that when you think of main point #2, you automatically think of the 4 supporting details associated with it.

Keep working at this stage until you can run through your speech completely several times and remember all of your big points and the supporting details.

Once you can do that with relative ease, it will be time for the final step, working on your delivery.

5. Work on Your Delivery

You’ve got the bulk of the work done now. You’ve written your speech and rehearsed enough times to have not only your main points memorized but also your supporting details. In short, you should have your speech almost done.

There’s one more step in how to memorize a speech the smart way. The final component is to work on how you deliver your speech.

For the most part, you can go give your speech now. After all, you have it memorized. If you want to ensure you do it right, you’ll want to hone how you are delivering your speech.

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You work on your delivery by rehearsing and running through it a number of times and making tweaks along the way. These tweaks or changes may be are’s where you’d want to pause for effect.

If you’ve found you have used one word 5 times in one paragraph, you might want to swap it out for a similar word a few times to keep it fresh.

Sometimes while working on this part, I’ve thought of a great story that’s happened to me that I can incorporate to make my point even better.

When you work on your delivery, you are basically giving your speech a personality as well.

The Bottom Line

And there you have it, a step by step approach on how to memorize a speech the smart way.

The next time you are asked to give a speech don’t let glossophobia rear its familiar head. Instead, remember this easy to use guide to help craft a powerful speech.

Using the method shown here will help you deliver your next speech with increased confidence.

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Featured photo credit: Anna Sullivan via unsplash.com

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