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5 Internet Marketing Methods That People Often Neglect

5 Internet Marketing Methods That People Often Neglect

Internet marketing, according to WebOPedia, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce. With that being said, it is important for every entrepreneur and business owner to get on this marketing game, in order to increase website traffic and prospective clients or customers as well as stay ahead of the competition. If you are new on this department, then the list below will help you get started.

1. Track and analyze your website traffic.

Most web hosts offer traffic analysis data to their clients, and it is basically the most important tool at your disposal in measuring the effectiveness of your internet marketing techniques and overall website performance. By taking the time to understand this data, you can begin to understand the motivations and interests of your audience. Is your site getting traffic at all? Perhaps you need to boost your traffic and sales through social media. Are many of them leaving on one particular page? Perhaps you should make some changes to keep their interest. Are most of them looking at one particular part of your site? Perhaps you should make it a more featured area. Since this data updates on a regular basis, you are also able to gauge the effectiveness of any changes that you make. There are many more useful bits of information available, such as:

  • What search terms your visitors are using to find you?
  • What sites are bringing you the most traffic?
  • How long your visitors are staying?

Maintaining a successful website is an ongoing process, and traffic data is crucial to getting optimum results.

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2. Get links that are related to your niche industry.

This is a simple but effective piece of internet marketing. Sad to say, only a few know how to do this the right way. Link building entails you to get an exposure and traffic while increasing the prestige of your business. By getting backlinks from another website related to your niche, visitors who will enter your site from that link are predisposed to believe that they will find something of value there.

There are plenty of ways to get quality backlinks, but one must be equipped with the right knowledge before they even start doing it. Not all backlinks are good for your website. If you don’t have enough knowledge about this, then I advice you to carefully hire a good internet marketing company that does the job correctly. As Jeff Bridges from PlacementSEO.com says, “It’s one thing to find marketing companies who boast that they’re the best in the business, it’s another to find a company who can back their claims…”

However, if you are already on board on this topic, then by all means you can do-it-yourself. Here are a few suggestions on where to get quality backlinks:

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  • Guest posting outreach – it takes awful lot of time if done manually, but it’s worth it.
  • Publish in editorial sites – hard to get inside it but once you do, it increases your site’s credibility.
  • Business directories – this ranges from free to paying, but it is a good method to be seen locally on your area.
  • Private network – many companies and individuals have benefited on this approach, but you need to know how to do it properly or find an excellent provider.

The added benefit to a quality link building implementation is that they can give a tremendous boost to your link popularity, which is a major factor in determining how your site gets ranked in search engines.

3. Write informative articles about your business or products to make them available to online publications and web masters.

In continuation to above’s point, let me just add that there are numerous sites who allows you to offer original informational articles for others to publish. Such an exchange benefits you in several ways. First, all of these sites require anyone who is reprinting your article to provide a link back to your site, which can provide highly targeted visitors (visitors who most likely already have a good impression of you from your article). This is also another way to boost your link popularity, which is again, vitally important to your search engine rankings. Moreover, if you offer a service, a reputation is your most valuable asset.

Widely distributed articles can help to establish you as an expert in your field and help you to gain credibility with your future clients. Although internet marketing techniques such as these may require a considerable time investment, the payoff can be well worth the trouble.

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4. Give your website visitors a clear call to action.

If your site isn’t intended to sell a product or gain a customer, then what is it for? Your internet marketing techniques should have a clear purpose. Meaning, every page on your site should focus on getting the visitor to take an action. This could be:

  • purchasing something online
  • filling out a form
  • sending and email
  • making a phone call
  • even simply moving on to the next step in the process

Your website should be more than a static billboard proclaiming that you are open for business; it should compel your visitors to follow a specific path that leads to a sale. While there are many ways to increase a company’s conversion rates, the answer can be as simple as placing a prominent offer on your pages.

5. Don’t overlook the obvious

This might fall better into the category of internet marketing “advice” rather than “techniques”. However, it is important that you compare your website to an actual store. Is everything clean and organized, or is everything messy and cluttered? Many websites give bad first impressions with issues that could easily be avoided. Here are a few:

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Improper formatting

It’s not just about backlinks that makes your business website standout among the rest. Many people neglect the power of GUI (or graphical user interface). If your website is cluttered and messy with lots of fonts and bright colors all around, visitors would immediately bounce out and find another website. Your website should be structured accordingly as to what pleases the eye. Hence, it is equally important to procure proper On Page optimization. It doesn’t just give credibility to your site, it also adds trustworthiness on search engines.

Broken links

Broken links are a sign of sloppiness that are fairly common. To combat this, there are several websites that will automatically scan your site and identify any broken links. If you website is made from WordPress, there are tons of plugins that you can install to do the job.

Images aren’t loading properly

Seeing little red X’s where a graphic or photo should appear is another common problem that is easily addressed. Does your site maintain its look and functionality with most browsers? People are sometimes dismayed to learn that their site (which looks great in Firefox) doesn’t maintain its look or functionality with other popular browsers. The time and resources required to fix these problems are small when compared with the cost of tarnishing your professional image.

Featured photo credit: VP Photo Studio via shutterstock.com

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Game Developer of iXL Digital

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Last Updated on December 5, 2018

How to Lead a Team More Effectively and Be a True Leader at Work

How to Lead a Team More Effectively and Be a True Leader at Work

Being an efficient manager and a charismatic boss at the same time can seem like an impossible task. Is there a way to deliver the desired results for your business while remaining liked and respected by your staff?

We all know bad examples of team leaders who seem to fail at one aspect or the other, or even at both. But we’ve also heard of awesome managers who seem to juggle both things well enough.

How do they do it?

By sticking to few proven ways that let them maintain a positive karma score while remaining efficient. In this article, we’ll guide you through 11 smart management tips on how to lead a team and become something more than a boss – a leader.

1. Find a Management Strategy and Stick to It

There’s nothing worse than a boss that keeps changing his or her opinions and assignments depending on their mood or a book they read this week. Chaotic decisions increase the insecurity and frustration of your team, so you better find your strategy and stick to it.

If you do find some new methods you want your staff to follow, make sure they don’t contradict the general direction you are taking. Otherwise, you risk making your team take one step forward and two steps back.

2. Set Goals​ and Track Progress in Reaching Them

Set individual and collective goals​ for your team and track the progress in reaching them. This might sound obvious at first, but too often we find ourselves stuck between daily customer requests and monthly reports, and the bigger goal or vision seems to fade away.

According to Elon Musk (and many other successful CEOs around the Globe), it’s crucial to have a clear and motivating aim to where the company is heading. His aim for the space transportation company SpaceX is “to make humankind a multi-planetary species”.[1] That’s a huge goal but the company is slowly moving closer to it by reaching smaller steps and milestones, like launching self-landing rockets. This is also a very inspiring and meaningful goal that helps employees endure the company’s extremely high expectations and 60 to 70-hour work weeks.[2]

Even if your goals are not as grand, setting and reaching milestones will give you a clear insight into the team’s overall efficiency and daily progress. With time, you will be able to see the weak spots and improve your results.​

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3. Demand Learning from Your Team

CEO of print on demand startup Printful, Davis Siksnans, believes that:[3]

“The key for a company going through rapid growth is to empower your employees’ self-development.”

His company with 500 employees spanning two continents demands a culture of learning and provides all the tools necessary to do it.

Their idea is –  as the company scales, people have to grow in their positions too, which means that they have to be constantly learning. Siksnans says:

“We try to hire people for what they might become, but they need to have that drive.“

Alternatively, you can provide educational courses for your employees or invite informal lecturers to educate and inspire your team. You can also encourage peer-to-peer learning by asking employees to teach their particular experience or skill to co-workers.

4. Invest in a Pleasant Work Environment

Studies show that a well-designed office environment can increase your team’s overall performance by as much as 20%. You’ll be surprised to see that even very small interior tweaks that don’t require major investments can improve your workers’ performance.

Some ideas for a more productive and pleasing work environment:

  • Invest in modern furniture – offer ergonomic chairs, standing desks, and individually arranged workplaces​.
  • Start an in-house library – reading for pleasure just 30 minutes a day is proven to be enough to become more effective at work,[4] improve focus, and deal with problems like depression and anxiety.​
  • Play jazzy office music – rhythmic background music will help workers feel more energetic and enthusiastic while doing everyday tasks.​
  • Set up entertainment or break rooms – being able to relax and have fun at work creates a strong commitment, helps employees relax and clear their minds, and boosts productivity.​
  • Bring in uplifting office decor – it’s been found that art in the workplace can boost productivity,[5] lower stress, and even encourage employees to innovate.​
  • Decorate the office with live plants for freshness and a welcoming feel. Furthermore, plants are found to ensure better air quality and increase workers’ productivity by 15%.[6]

5. Be Kind and Sincere to Your Team

Did you know that 50% of employees quit because they dislike working with their manager?[7] In fact, most times when people leave their jobs they actually leave their managers. Being friendly and sincere may not be enough to be a successful manager, but it’s a big part of it.

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Some ways to show you appreciate and care for your staff:

  • Celebrate the progress and achievements of your employees. And don’t be shy to simply say thanks.​
  • Talk to your employees regularly and really listen to what they have to say. Address their concerns, help them reach their goals and do your best to improve their work and daily life.
  • If you’re having a bad day, don’t pour out your stress and anger on the staff. Instead, try to recharge yourself by appreciating the achievements of your team and setting the next goals.
  • Try not to overload your team with work. Every company has rush periods when it’s okay to have more work than usual. But remember that people cannot work under prolonged pressure and stress.
  • Don’t be selfish – it can be very demotivating to see that the manager only focuses on what you can do for him and doesn’t care about your goals and well-being.​ As the CEO of Xerox Anne M. Mulcahy put it,[8]

    “Employees who believe that management is concerned about them as a whole person — not just an employee — are more productive, more satisfied, more fulfilled.”

Whenever you are having doubts about your kind attitude, remember – satisfied employees are productive employees which lead to satisfied customers and eventually – success for your company.

6. Offer Flexible Work Hours

The traditional Monday to Friday, 9 to 5 job is beginning to slip away. Increasingly more people are working remotely or having flexible work hours, and we can expect this trend to continue. To adapt to these changing habits and remain competitive in the labor market, more employers are offering the chance to choose your own work hours, work from home or even from another city or country.

Offering flexible hours is a powerful way to inspire your existing staff and give them intrinsic motivation. Why not let your employees choose their preferred working hours while keeping the 8-hour day? For example, night owls are unhappy and unproductive if they have to come to work before 10 AM, while others might prefer to start at 7 and finish earlier.

You can go even farther and hire remote workers – this way you’ll be able to recruit from a global talent pool and even save money on office expenses like desks, stationery, electricity, etc.[9]

7. Track Your Team’s Productive Time

Not monitoring your employees’ progress and efficiency can result in poor performance and slacking. Instead of letting things go with the flow, you should consider installing time-tracking software on your employees’ computers and see who’s doing great and who might need a productivity boost.

But don’t get it wrong – there’s no need to become big brother and watch every step your employees take. If you use the time-tracker as a spying tool, you will only see increasing suspicion and insecurity around you, and your employees’ happiness levels will drop.

On the contrary, choose software that allows employees to mark private time that won’t be tracked. In addition, consider these time-management tactics:

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  • Allow flexible work hours. (see Tip No 6)
  • Encourage breaks – studies show that employees who take regular breaks are more productive than those who don’t.[10]
  • Enable remote work to show your employees that you trust them and that they can work from home or even from another country (if they can maintain sufficient productivity).
  • Consider offering bonuses to your most productive employees (those who show productivity levels above 90 or 95%).

8. Use Only Constructive Criticism

Constructive criticism means offering valid and rational opinions about the work of others, involving both positive comments and remarks about what should be improved. Constructive criticism is usually expressed in a friendly manner rather than an oppositional one.

When you evaluate your team’s work, give them feedback that’s helpful, specific, and sincere. Don’t be shy to praise, but also be direct and even strict when necessary.

9. Don’t Give Special Treatment to Yourself

The boss’s actions are – directly or indirectly – observed by your team. This means that your employees look up to you and often mimic your attitude towards your work and the company – especially if your actions don’t show commitment. Nobody wants to work for a leader who doesn’t go all in or inspire motivation.

What you should do is lead by example. If you expect your employees to arrive at work on time and work 8 hours, do the same yourself. If you want them to show initiative, show it yourself and encourage others to do the same.

Jeff Weiner is the CEO of LinkedIn – a company of 3,000 employees that consistently ranks as one of the best workplaces with a 92 percent employee-approval rating.[11] Weiner’s workdays are reported to be equally long or even longer than those of his employees, allowing him to stay “extremely credible as a leader.”

10. Empower Your Employees

Here’s a common mistake many managers make:

They don’t motivate their staff and assume they simply love to work for their company.​ Such belief can result in painful losses for the company – especially these days when many companies are in desperate need of a reliable workforce.

Instead of directly thinking about bonuses and perks, consider intrinsic motivation. For example, enable flat organization in your team and listen to your employees’ ideas when they come up with opinions and suggestions. Your company might actually benefit a great deal from the feedback, and the unique ideas employees come up with.

You can also start an initiative where employees can freely share or pitch their business ideas to you or the founders of the company. If the idea is accepted by the management, the project can be developed, and the employee can have equity options.

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If people feel they have an impact in the company, they become more motivated, engaged and interested in the company’s growth.

11. Nurture Your Company Culture

Company culture is the personality of a company that defines the overall work environment and relationships between teammates. It also includes company mission, values, ethics, and goals.

Some examples of company cultures are the Horizontal corporate culture (collaborative and equal; popular among startups and free-spirited businesses) and Conventional corporate culture (a more risk-averse and hierarchy-based approach common in traditional companies).

However, you don’t have to stick to pre-existing boxes when creating your corporate culture. You might think of your team as a family, a sports team, or even a hippie camp if it fits your business and purpose. But keep in mind that by the time a company’s size reaches 20 employees, the company culture is set,[12] and any changes will need to be implemented in smaller teams.

Whichever personality you choose for your company, make sure to live by it and nurture it. Some things that might help:

Team building events, relevant books in your office library and proper on-boarding for the new employees to get everyone on the same page from the very beginning.

Be a Leader, Not a Boss

Using the words of Printful’s CEO Davis Siksnans, the ultimate goal is to “Hire great people who don’t have to be managed.”

However, when you do need to demonstrate some initiative and control, act as a leader rather than as a boss.

In other words, don’t be afraid to show the personality behind your role. And keep these 11 tips close to your heart.

Featured photo credit: rawpixel via unsplash.com

Reference

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