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5 Internet Marketing Methods That People Often Neglect

5 Internet Marketing Methods That People Often Neglect

Internet marketing, according to WebOPedia, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce. With that being said, it is important for every entrepreneur and business owner to get on this marketing game, in order to increase website traffic and prospective clients or customers as well as stay ahead of the competition. If you are new on this department, then the list below will help you get started.

1. Track and analyze your website traffic.

Most web hosts offer traffic analysis data to their clients, and it is basically the most important tool at your disposal in measuring the effectiveness of your internet marketing techniques and overall website performance. By taking the time to understand this data, you can begin to understand the motivations and interests of your audience. Is your site getting traffic at all? Perhaps you need to boost your traffic and sales through social media. Are many of them leaving on one particular page? Perhaps you should make some changes to keep their interest. Are most of them looking at one particular part of your site? Perhaps you should make it a more featured area. Since this data updates on a regular basis, you are also able to gauge the effectiveness of any changes that you make. There are many more useful bits of information available, such as:

  • What search terms your visitors are using to find you?
  • What sites are bringing you the most traffic?
  • How long your visitors are staying?

Maintaining a successful website is an ongoing process, and traffic data is crucial to getting optimum results.

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2. Get links that are related to your niche industry.

This is a simple but effective piece of internet marketing. Sad to say, only a few know how to do this the right way. Link building entails you to get an exposure and traffic while increasing the prestige of your business. By getting backlinks from another website related to your niche, visitors who will enter your site from that link are predisposed to believe that they will find something of value there.

There are plenty of ways to get quality backlinks, but one must be equipped with the right knowledge before they even start doing it. Not all backlinks are good for your website. If you don’t have enough knowledge about this, then I advice you to carefully hire a good internet marketing company that does the job correctly. As Jeff Bridges from PlacementSEO.com says, “It’s one thing to find marketing companies who boast that they’re the best in the business, it’s another to find a company who can back their claims…”

However, if you are already on board on this topic, then by all means you can do-it-yourself. Here are a few suggestions on where to get quality backlinks:

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  • Guest posting outreach – it takes awful lot of time if done manually, but it’s worth it.
  • Publish in editorial sites – hard to get inside it but once you do, it increases your site’s credibility.
  • Business directories – this ranges from free to paying, but it is a good method to be seen locally on your area.
  • Private network – many companies and individuals have benefited on this approach, but you need to know how to do it properly or find an excellent provider.

The added benefit to a quality link building implementation is that they can give a tremendous boost to your link popularity, which is a major factor in determining how your site gets ranked in search engines.

3. Write informative articles about your business or products to make them available to online publications and web masters.

In continuation to above’s point, let me just add that there are numerous sites who allows you to offer original informational articles for others to publish. Such an exchange benefits you in several ways. First, all of these sites require anyone who is reprinting your article to provide a link back to your site, which can provide highly targeted visitors (visitors who most likely already have a good impression of you from your article). This is also another way to boost your link popularity, which is again, vitally important to your search engine rankings. Moreover, if you offer a service, a reputation is your most valuable asset.

Widely distributed articles can help to establish you as an expert in your field and help you to gain credibility with your future clients. Although internet marketing techniques such as these may require a considerable time investment, the payoff can be well worth the trouble.

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4. Give your website visitors a clear call to action.

If your site isn’t intended to sell a product or gain a customer, then what is it for? Your internet marketing techniques should have a clear purpose. Meaning, every page on your site should focus on getting the visitor to take an action. This could be:

  • purchasing something online
  • filling out a form
  • sending and email
  • making a phone call
  • even simply moving on to the next step in the process

Your website should be more than a static billboard proclaiming that you are open for business; it should compel your visitors to follow a specific path that leads to a sale. While there are many ways to increase a company’s conversion rates, the answer can be as simple as placing a prominent offer on your pages.

5. Don’t overlook the obvious

This might fall better into the category of internet marketing “advice” rather than “techniques”. However, it is important that you compare your website to an actual store. Is everything clean and organized, or is everything messy and cluttered? Many websites give bad first impressions with issues that could easily be avoided. Here are a few:

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Improper formatting

It’s not just about backlinks that makes your business website standout among the rest. Many people neglect the power of GUI (or graphical user interface). If your website is cluttered and messy with lots of fonts and bright colors all around, visitors would immediately bounce out and find another website. Your website should be structured accordingly as to what pleases the eye. Hence, it is equally important to procure proper On Page optimization. It doesn’t just give credibility to your site, it also adds trustworthiness on search engines.

Broken links

Broken links are a sign of sloppiness that are fairly common. To combat this, there are several websites that will automatically scan your site and identify any broken links. If you website is made from WordPress, there are tons of plugins that you can install to do the job.

Images aren’t loading properly

Seeing little red X’s where a graphic or photo should appear is another common problem that is easily addressed. Does your site maintain its look and functionality with most browsers? People are sometimes dismayed to learn that their site (which looks great in Firefox) doesn’t maintain its look or functionality with other popular browsers. The time and resources required to fix these problems are small when compared with the cost of tarnishing your professional image.

Featured photo credit: VP Photo Studio via shutterstock.com

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Junie Rutkevich

Game Developer of iXL Digital

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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