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5 Internet Marketing Methods That People Often Neglect

5 Internet Marketing Methods That People Often Neglect

Internet marketing, according to WebOPedia, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce. With that being said, it is important for every entrepreneur and business owner to get on this marketing game, in order to increase website traffic and prospective clients or customers as well as stay ahead of the competition. If you are new on this department, then the list below will help you get started.

1. Track and analyze your website traffic.

Most web hosts offer traffic analysis data to their clients, and it is basically the most important tool at your disposal in measuring the effectiveness of your internet marketing techniques and overall website performance. By taking the time to understand this data, you can begin to understand the motivations and interests of your audience. Is your site getting traffic at all? Perhaps you need to boost your traffic and sales through social media. Are many of them leaving on one particular page? Perhaps you should make some changes to keep their interest. Are most of them looking at one particular part of your site? Perhaps you should make it a more featured area. Since this data updates on a regular basis, you are also able to gauge the effectiveness of any changes that you make. There are many more useful bits of information available, such as:

  • What search terms your visitors are using to find you?
  • What sites are bringing you the most traffic?
  • How long your visitors are staying?

Maintaining a successful website is an ongoing process, and traffic data is crucial to getting optimum results.

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2. Get links that are related to your niche industry.

This is a simple but effective piece of internet marketing. Sad to say, only a few know how to do this the right way. Link building entails you to get an exposure and traffic while increasing the prestige of your business. By getting backlinks from another website related to your niche, visitors who will enter your site from that link are predisposed to believe that they will find something of value there.

There are plenty of ways to get quality backlinks, but one must be equipped with the right knowledge before they even start doing it. Not all backlinks are good for your website. If you don’t have enough knowledge about this, then I advice you to carefully hire a good internet marketing company that does the job correctly. As Jeff Bridges from PlacementSEO.com says, “It’s one thing to find marketing companies who boast that they’re the best in the business, it’s another to find a company who can back their claims…”

However, if you are already on board on this topic, then by all means you can do-it-yourself. Here are a few suggestions on where to get quality backlinks:

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  • Guest posting outreach – it takes awful lot of time if done manually, but it’s worth it.
  • Publish in editorial sites – hard to get inside it but once you do, it increases your site’s credibility.
  • Business directories – this ranges from free to paying, but it is a good method to be seen locally on your area.
  • Private network – many companies and individuals have benefited on this approach, but you need to know how to do it properly or find an excellent provider.

The added benefit to a quality link building implementation is that they can give a tremendous boost to your link popularity, which is a major factor in determining how your site gets ranked in search engines.

3. Write informative articles about your business or products to make them available to online publications and web masters.

In continuation to above’s point, let me just add that there are numerous sites who allows you to offer original informational articles for others to publish. Such an exchange benefits you in several ways. First, all of these sites require anyone who is reprinting your article to provide a link back to your site, which can provide highly targeted visitors (visitors who most likely already have a good impression of you from your article). This is also another way to boost your link popularity, which is again, vitally important to your search engine rankings. Moreover, if you offer a service, a reputation is your most valuable asset.

Widely distributed articles can help to establish you as an expert in your field and help you to gain credibility with your future clients. Although internet marketing techniques such as these may require a considerable time investment, the payoff can be well worth the trouble.

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4. Give your website visitors a clear call to action.

If your site isn’t intended to sell a product or gain a customer, then what is it for? Your internet marketing techniques should have a clear purpose. Meaning, every page on your site should focus on getting the visitor to take an action. This could be:

  • purchasing something online
  • filling out a form
  • sending and email
  • making a phone call
  • even simply moving on to the next step in the process

Your website should be more than a static billboard proclaiming that you are open for business; it should compel your visitors to follow a specific path that leads to a sale. While there are many ways to increase a company’s conversion rates, the answer can be as simple as placing a prominent offer on your pages.

5. Don’t overlook the obvious

This might fall better into the category of internet marketing “advice” rather than “techniques”. However, it is important that you compare your website to an actual store. Is everything clean and organized, or is everything messy and cluttered? Many websites give bad first impressions with issues that could easily be avoided. Here are a few:

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Improper formatting

It’s not just about backlinks that makes your business website standout among the rest. Many people neglect the power of GUI (or graphical user interface). If your website is cluttered and messy with lots of fonts and bright colors all around, visitors would immediately bounce out and find another website. Your website should be structured accordingly as to what pleases the eye. Hence, it is equally important to procure proper On Page optimization. It doesn’t just give credibility to your site, it also adds trustworthiness on search engines.

Broken links

Broken links are a sign of sloppiness that are fairly common. To combat this, there are several websites that will automatically scan your site and identify any broken links. If you website is made from WordPress, there are tons of plugins that you can install to do the job.

Images aren’t loading properly

Seeing little red X’s where a graphic or photo should appear is another common problem that is easily addressed. Does your site maintain its look and functionality with most browsers? People are sometimes dismayed to learn that their site (which looks great in Firefox) doesn’t maintain its look or functionality with other popular browsers. The time and resources required to fix these problems are small when compared with the cost of tarnishing your professional image.

Featured photo credit: VP Photo Studio via shutterstock.com

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Game Developer of iXL Digital

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Last Updated on August 16, 2018

10 Huge Differences Between A Boss And A Leader

10 Huge Differences Between A Boss And A Leader

When you try to think of a leader at your place of work, you might think of your boss – you know, the supervisor in the tasteful office down the hall.

However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

You see, a boss’ main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

1. Leaders are compassionate human beings; bosses are cold.

It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

Does acting human at the office sound silly? It’s not.

A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

If people feel that you are being open, honest and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

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2. Leaders say “we”; bosses say “I”.

Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

Let me explain:

A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

A “we” mentality allows for the accountability and community that is essential in the modern day workplace.

3. Leaders develop and invest in people; bosses use people.

Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

Instead of using others or focusing on your needs, think about how you can help other people grow.

Use your building blocks of compassion and team-mentality to stay attuned to the needs of others note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

4. Leaders respect people; bosses are fear-mongering.

Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

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What’s the bottom line?

Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

5. Leaders give credit where it’s due; bosses only take credits.

Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

You might be wondering how you can get started:

  • Begin by simply noticing which team member contributes what during your next project at work.
  • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
  • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

6. Leaders see delegation as their best friend; bosses see it as an enemy.

If delegation is a leader’s best friend, then micromanagement is the enemy.

Delegation equates to trust and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called a self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

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Learn how to delegate in my other article:

How to Delegate Work (the Definitive Guide for Successful Leaders)

7. Leaders work hard; bosses let others do the work.

Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the hardest work of all when the need arises.

Here’s the deal:

Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

The next time you catch yourself telling someone to “go”, a.k.a accomplish a difficult task alone, change your phrasing to “let’s go”, showing that you are totally willing to help and support.

8. Leaders think long-term; bosses think short-term.

A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

9. Leaders are like your colleagues; bosses are just bosses.

Another word for colleague is collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

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Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

10. Leaders put people first; bosses put results first.

Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook even when employees voice new ideas or concerns.

Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

Here’s what I mean by process over people:

Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

Learning to be a leader is an ongoing adventure.

This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

Featured photo credit: Unsplash via unsplash.com

Reference

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