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5 Internet Marketing Methods That People Often Neglect

5 Internet Marketing Methods That People Often Neglect

Internet marketing, according to WebOPedia, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce. With that being said, it is important for every entrepreneur and business owner to get on this marketing game, in order to increase website traffic and prospective clients or customers as well as stay ahead of the competition. If you are new on this department, then the list below will help you get started.

1. Track and analyze your website traffic.

Most web hosts offer traffic analysis data to their clients, and it is basically the most important tool at your disposal in measuring the effectiveness of your internet marketing techniques and overall website performance. By taking the time to understand this data, you can begin to understand the motivations and interests of your audience. Is your site getting traffic at all? Perhaps you need to boost your traffic and sales through social media. Are many of them leaving on one particular page? Perhaps you should make some changes to keep their interest. Are most of them looking at one particular part of your site? Perhaps you should make it a more featured area. Since this data updates on a regular basis, you are also able to gauge the effectiveness of any changes that you make. There are many more useful bits of information available, such as:

  • What search terms your visitors are using to find you?
  • What sites are bringing you the most traffic?
  • How long your visitors are staying?

Maintaining a successful website is an ongoing process, and traffic data is crucial to getting optimum results.

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2. Get links that are related to your niche industry.

This is a simple but effective piece of internet marketing. Sad to say, only a few know how to do this the right way. Link building entails you to get an exposure and traffic while increasing the prestige of your business. By getting backlinks from another website related to your niche, visitors who will enter your site from that link are predisposed to believe that they will find something of value there.

There are plenty of ways to get quality backlinks, but one must be equipped with the right knowledge before they even start doing it. Not all backlinks are good for your website. If you don’t have enough knowledge about this, then I advice you to carefully hire a good internet marketing company that does the job correctly. As Jeff Bridges from PlacementSEO.com says, “It’s one thing to find marketing companies who boast that they’re the best in the business, it’s another to find a company who can back their claims…”

However, if you are already on board on this topic, then by all means you can do-it-yourself. Here are a few suggestions on where to get quality backlinks:

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  • Guest posting outreach – it takes awful lot of time if done manually, but it’s worth it.
  • Publish in editorial sites – hard to get inside it but once you do, it increases your site’s credibility.
  • Business directories – this ranges from free to paying, but it is a good method to be seen locally on your area.
  • Private network – many companies and individuals have benefited on this approach, but you need to know how to do it properly or find an excellent provider.

The added benefit to a quality link building implementation is that they can give a tremendous boost to your link popularity, which is a major factor in determining how your site gets ranked in search engines.

3. Write informative articles about your business or products to make them available to online publications and web masters.

In continuation to above’s point, let me just add that there are numerous sites who allows you to offer original informational articles for others to publish. Such an exchange benefits you in several ways. First, all of these sites require anyone who is reprinting your article to provide a link back to your site, which can provide highly targeted visitors (visitors who most likely already have a good impression of you from your article). This is also another way to boost your link popularity, which is again, vitally important to your search engine rankings. Moreover, if you offer a service, a reputation is your most valuable asset.

Widely distributed articles can help to establish you as an expert in your field and help you to gain credibility with your future clients. Although internet marketing techniques such as these may require a considerable time investment, the payoff can be well worth the trouble.

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4. Give your website visitors a clear call to action.

If your site isn’t intended to sell a product or gain a customer, then what is it for? Your internet marketing techniques should have a clear purpose. Meaning, every page on your site should focus on getting the visitor to take an action. This could be:

  • purchasing something online
  • filling out a form
  • sending and email
  • making a phone call
  • even simply moving on to the next step in the process

Your website should be more than a static billboard proclaiming that you are open for business; it should compel your visitors to follow a specific path that leads to a sale. While there are many ways to increase a company’s conversion rates, the answer can be as simple as placing a prominent offer on your pages.

5. Don’t overlook the obvious

This might fall better into the category of internet marketing “advice” rather than “techniques”. However, it is important that you compare your website to an actual store. Is everything clean and organized, or is everything messy and cluttered? Many websites give bad first impressions with issues that could easily be avoided. Here are a few:

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Improper formatting

It’s not just about backlinks that makes your business website standout among the rest. Many people neglect the power of GUI (or graphical user interface). If your website is cluttered and messy with lots of fonts and bright colors all around, visitors would immediately bounce out and find another website. Your website should be structured accordingly as to what pleases the eye. Hence, it is equally important to procure proper On Page optimization. It doesn’t just give credibility to your site, it also adds trustworthiness on search engines.

Broken links

Broken links are a sign of sloppiness that are fairly common. To combat this, there are several websites that will automatically scan your site and identify any broken links. If you website is made from WordPress, there are tons of plugins that you can install to do the job.

Images aren’t loading properly

Seeing little red X’s where a graphic or photo should appear is another common problem that is easily addressed. Does your site maintain its look and functionality with most browsers? People are sometimes dismayed to learn that their site (which looks great in Firefox) doesn’t maintain its look or functionality with other popular browsers. The time and resources required to fix these problems are small when compared with the cost of tarnishing your professional image.

Featured photo credit: VP Photo Studio via shutterstock.com

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Junie Rutkevich

Game Developer of iXL Digital

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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