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Building the Online Credibility of Your Business

Building the Online Credibility of Your Business

The large players in the industry are willing to exhaust a significant amount of resources when it comes to managing their reputation.  Take a look at any popular brand, and you will immediately notice how their loyal and potential customers think highly about their reputation. Online reputation management is the process of controlling how your products are perceived by consumers. It is also responsible for maintaining the good image of the company.

But how will you be able to achieve that if you are a start-up business or your business resources are limited and cannot match the financial fund of the large players? Here’s how.

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1. Social Media Marketing

There are lots of ways of how you can increase your online credibility with Social Media Marketing. But first, you need to create a comprehensive social media marketing strategy. The first step is to choose the social media platform that you plan to use. Find out what platform is mostly utilized by your consumer first. For instance, the reseller of branded international courier services, Courierpoint, gathers reviews on the independent review site Trustpilot and then promotes them on Facebook and Twitter.

After picking the right social media platform, you need to keep your audience engaged by creating conversation. Share updates about the development in your business, and give them exclusive access to the behind-the-scene of your business. You should also use monitoring tools that will help you analyse the behavior of your audience. Oh, do not forget to be extra-active in your account, and be nice to your audience.

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2. Optimize the Design of Your Web Page

You need to guarantee that your website development and design will provide your audience with a welcoming and interactive experience. In the event that the online community is finding it hard to navigate your web page, they will likely immediately leave your site, which will affect the level of engagement that has a significant impact on your online presence. Take a look at the official site of Courierpoint again: you will notice that it is easy for the audience to browse courier to USA, Australia, Japan, or France. Remember that you only have two seconds to convince the audience to stay longer on your site. You need to make sure that your website is responsive, functional, has a good CTA, and will load quickly.

3. Blogging

Having a blog will definitely build your credibility. It will give your audience the notion that you are an expert in the service that you provide. It is also a perfect avenue for you to share vital information to your audience. Another great benefit of blogging is that you are producing high-quality and informative articles which search engines truly love.

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4. Showcasing the Credibility of the Business Through Your Facebook Page

Your Facebook page is not only a platform that allows you to interact with your audience, but it is also a great way of enhancing your online presence. You should make it a point to share your blog post on your Facebook page that will prompt your followers to share your post. Your Facebook page is also a great way for your customers to share their insight about your company, and give you the rating you deserve.

5. Encourage Reviews

Online reviews, testimonials, and feedback are vital in increasing the reputation of your business. Any types of review should be accepted, as they provide a lot of benefits. They allow you to see the image of your company in the eyes of the customers and adjust your business process in the event that the consumers have issues with it. Refrain from paying individuals just to give you a positive review since it is highly prohibited by most directory sites.

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6. Guest Posting

You should not be limited in blogging only. It will take some time for you to increase the authority of your blog site. One ideal way to increase the reputation of your business is to do some guest posting on pages with high PR. It will not only increase your business reputation but will also help in your backlink building.

Increasing the authority and credibility of your business is a must. By creating a strong foundation of reputation management, you will be able to establish, maintain, and protect your company’s reputation.

Featured photo credit: jarmoluk via pixabay.com

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Tanvir Zafar

Software Engineer at GCUF

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Last Updated on August 20, 2018

Quit Your Job If You Don’t Like It, No Matter What

Quit Your Job If You Don’t Like It, No Matter What

Do you know that feeling? The one where you have to wake up to go to your boring 9-5 job to work with the same boring colleagues who don’t appreciate what you do.

I do, and that’s why I’ve decided to quit my job and follow my passion. This, however, requires a solid plan and some guts.

The one who perseveres doesn’t always win. Sometimes life has more to offer when you quit your current job. Yes, I know. It’s overwhelming and scary.

People who quit are often seen as ‘losers’. They say: “You should finish what you’ve started”.

I know like no other that quitting your job can be very stressful. A dozen questions come up when you’re thinking about quitting your job, most starting with: What if?

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“What if I don’t find a job I love and regret quitting my current job?”
“What if I can’t find another job and I get in debt because I can’t pay my bills?”
“What if my family and friends judge me and disapprove of the decisions I make?”
“What if I quit my job to pursue my dream, but I fail?

After all, if you admit to the truth of your surroundings, you’re forced to acknowledge that you’ve made a wrong decision by choosing your current job. But don’t forget that quitting certain things in life can be the path to your success!

One of my favorite quotes by Henry Ford:

If you always do what you’ve always done, you’ll always get what you’ve always got.

Everything takes energy

Everything you do in life takes energy. It takes energy to participate in your weekly activities. It takes energy to commute to work every day. It takes energy to organize your sister’s big wedding.

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Each of the responsibilities we have take a little bit of our energy. We only have a certain amount of energy a day, so we have to spend it wisely.  Same goes for our time. The only things we can’t buy in this world are time and energy. Yes, you could buy an energy drink, but will it feel the same as eight hours of sleep? Will it be as healthy?

The more stress there is in your life, the less focus you have. This will weaken your results.

Find something that is worth doing

Do you have to quit every time the going gets touch? Absolutely not! You should quit when you’ve put everything you’ve got into something, but don’t see a bright future in it.

When you do something you love and that has purpose in your life, you should push through and give everything you have.

I find star athletes very inspiring. They don’t quit till they step on that stage to receive their hard earned gold medal. From the start, they know how much work its going to take and what they have to sacrifice.

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When you do something you’re really passionate about, you’re not in a downward spiral. Before you even start you can already see the finish line. The more focus you have for something, the faster you’ll reach the finish.

It is definitely possible to spend your valuable time on something you love and earn money doing it. You just have to find out how — by doing enough research.

Other excuses I often hear are:

“But I have my wife and kids, who is going to pay the bills?”
“I don’t have time for that, I’m too busy with… stuff” (Like watching TV for 2 hours every day.)
“At least I get the same paycheck every month if I work for a boss.”
“Quitting my job is too much risk with this crisis.”

I understand those points. But if you’ve never tried it, you’ll never know how it could be. The fear of failure keeps people from stepping out of their comfort zone.

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I’ve heard many people say, “I work to let my children make their dream come true”. I think they should rephrase that sentence to: “I pursue my dreams — to inspire and show my children anything is possible.” 

Conclusion

Think carefully about what you spend your time on. Don’t waste it on things that don’t brighten your future. Instead, search for opportunities. And come up with a solid plan before you take any impulsive actions.

Only good things happen outside of your comfort zone.

Do you dare to quit your job for more success in life?

Featured photo credit: Unsplash via unsplash.com

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