Building the Online Credibility of Your Business

Building the Online Credibility of Your Business

The large players in the industry are willing to exhaust a significant amount of resources when it comes to managing their reputation.  Take a look at any popular brand, and you will immediately notice how their loyal and potential customers think highly about their reputation. Online reputation management is the process of controlling how your products are perceived by consumers. It is also responsible for maintaining the good image of the company.

But how will you be able to achieve that if you are a start-up business or your business resources are limited and cannot match the financial fund of the large players? Here’s how.


1. Social Media Marketing

There are lots of ways of how you can increase your online credibility with Social Media Marketing. But first, you need to create a comprehensive social media marketing strategy. The first step is to choose the social media platform that you plan to use. Find out what platform is mostly utilized by your consumer first. For instance, the reseller of branded international courier services, Courierpoint, gathers reviews on the independent review site Trustpilot and then promotes them on Facebook and Twitter.

After picking the right social media platform, you need to keep your audience engaged by creating conversation. Share updates about the development in your business, and give them exclusive access to the behind-the-scene of your business. You should also use monitoring tools that will help you analyse the behavior of your audience. Oh, do not forget to be extra-active in your account, and be nice to your audience.


2. Optimize the Design of Your Web Page

You need to guarantee that your website development and design will provide your audience with a welcoming and interactive experience. In the event that the online community is finding it hard to navigate your web page, they will likely immediately leave your site, which will affect the level of engagement that has a significant impact on your online presence. Take a look at the official site of Courierpoint again: you will notice that it is easy for the audience to browse courier to USA, Australia, Japan, or France. Remember that you only have two seconds to convince the audience to stay longer on your site. You need to make sure that your website is responsive, functional, has a good CTA, and will load quickly.

3. Blogging

Having a blog will definitely build your credibility. It will give your audience the notion that you are an expert in the service that you provide. It is also a perfect avenue for you to share vital information to your audience. Another great benefit of blogging is that you are producing high-quality and informative articles which search engines truly love.


4. Showcasing the Credibility of the Business Through Your Facebook Page

Your Facebook page is not only a platform that allows you to interact with your audience, but it is also a great way of enhancing your online presence. You should make it a point to share your blog post on your Facebook page that will prompt your followers to share your post. Your Facebook page is also a great way for your customers to share their insight about your company, and give you the rating you deserve.

5. Encourage Reviews

Online reviews, testimonials, and feedback are vital in increasing the reputation of your business. Any types of review should be accepted, as they provide a lot of benefits. They allow you to see the image of your company in the eyes of the customers and adjust your business process in the event that the consumers have issues with it. Refrain from paying individuals just to give you a positive review since it is highly prohibited by most directory sites.


6. Guest Posting

You should not be limited in blogging only. It will take some time for you to increase the authority of your blog site. One ideal way to increase the reputation of your business is to do some guest posting on pages with high PR. It will not only increase your business reputation but will also help in your backlink building.

Increasing the authority and credibility of your business is a must. By creating a strong foundation of reputation management, you will be able to establish, maintain, and protect your company’s reputation.

Featured photo credit: jarmoluk via

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Tanvir Zafar

The founder of ISU Technologies, passionate in writing about productivity, creativity, entrepreneurship, work and technology.

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.


Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.


Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.


Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out’s Youtube channel to get started.


8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.


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