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3 Hacks To Improve Your Email Click Through Rate

3 Hacks To Improve Your Email Click Through Rate

Email marketing is one of the best ways to market your product or services online. While some may argue about the importance of email marketing in today’s fast changing world where a large audience is on social media, the truth is that email marketing is still big.

According to reports, there are over 900 billion email accounts today, and over 80% users check their emails almost daily. These stats are enough to highlight the importance of email marketing and the fact that it’s growing.

Experts believe that one of the major reasons why email marketing is still very relevant is the fact that mobile apps have made it easier to check and respond to emails. Users can get push notifications when they receive an email, and can read it on the go, thanks to email clients and email apps.

The CTR (click-through rate) in most industries is growing and is as high as 4.62% in some industries. However, not everyone sending emails get the same results. At times, your email is not even read by the recipient. So how can you ensure that your CTR improves? Given below are some tips:

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1. Optimize Your Email for Mobile

According to Litmus, 48% of all emails are opened on mobile devices. That is 1 out of 2 people. However, only 11% emails are fully optimized for mobiles devices. Due to this mistake by marketers, around 69% emails are deleted without being read, causing click through rates to fall. The solution is to optimize your emails for mobile devices just like you optimize your websites.

So how does one optimize emails for mobiles? Here are some tips:

  • Reduce image size.
  • Resize images while keeping screen size in mind.
  • Come up with your own responsive email template.

2. The Subject Line Has To Nail It

You only have three seconds to grab your reader’s attention, and once these three seconds are lost you pretty much lose the chance to have your email read. But what can you do in these three seconds? The fact is that your reader is going to judge your email based on the subject line and the name you use to send it. It is recommended that you get some coaching on how to retain your visitor’s interest as it’s going to help you in everything from marketing emails to writing blogs.

If you are ABC company, your name in the email should appear as your company and not ‘ABC Help’ or ‘ABC tips.’ Such names look unprofessional, and most users will not open them. Plus, the subject line should be well thought out. A very good example is Freelancer.com, which comes up with some of the most amazing subject lines.

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Here are some tips:

  • Keep the subject line short and relevant
  • Tell your users the benefit of opening the email
  • Talk to them directly with the subject line

Example:

Bad: Know more about our new promotions

Good: Find your 10% discount coupon inside

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The first email might not evoke the right emotions, even if it contains a 10% coupon inside. Most users would find the email to be spammy and only meant to promote your business since it does not highlight the benefit the user will receive by opening the email. However, the second example is directly speaking to your clients and telling them what they will get inside. Hence, it will result in a higher CTR.

3. Format Your Emails Neatly

Your emails should be properly formatted if you want them to look professional. Most experts believe that single-column emails are the most beneficial since they are easy to read and can include CTA (call to action) in a clear manner. However, the right format largely depends on your target audience and the industry you’re in since both single and multi-column emails have their own benefits.

While most people would not pay much attention to the formatting when creating an email, the truth is that the right formatting can drastically increase your CTA as seen in the case of Campaign Monitor. The company saw an increase of 127% in its email CTR just by changing the format of its emails.

Here are some tips:

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  • Use A/B Testing to see what works best for you.
  • Use professional tools to format emails.
  • Create a format keeping the end user in mind and test it on all devices.

Other than these, make sure to send emails to an audience that is interested in reading your emails. The quality of your email list will hugely impact your CTR. Imagine selling toys and targeting single men? You will get poor results. In addition to this, the frequency of emails should be properly set, which largely depends on the size of your business.

To stay in the recipient’s good books, always personalize your emails and give them a chance to subscribe. Lastly, make sure the CTA is very clearly defined without the email looking verbose. You can use images to make it look more impressive since emails with graphics tend to get more clicks.

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Last Updated on August 20, 2019

How to Find New Growth Opportunities at Work

How to Find New Growth Opportunities at Work

Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up.

You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out. But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

“If you’re not moving forward, you’re moving backward.”

It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

Make a Point of Positioning Yourself as a Rising Star

As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

Employ these other useful tips to let your rising star qualities shine:

1. Promote Your Successes to Your Higher-Ups

When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

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Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

2. Cultivate Excellent Listening Skills

Listen well, and ask great questions. Realize that people love to talk about themselves.

But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

Check out these important listening skills: 13 Powerful Listening Skills to Improve Your Life at Work and at Home

3. Go to All Office Networking Events

Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

Take the Extra Step to Show Your Value to the Company

Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

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4. Show Initiative

Commit yourself to whatever task you’re given, and make a point of going above and beyond.

Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

6. Go to Every Company Meeting Prepared and Ready to Learn

A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

Accelerate Your Career Growth Opportunities

A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

Try to see yourself from your boss’s position and evaluate your promote-ability.

Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

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These qualities will place you front and center when growth opportunities arise.

Use these strategic tips to escalate your opportunities for growth:

7. Find a Mentor

With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

Not sure how to find the right mentor? Here’s How to Find a Mentor That Will Help You Succeed.

8. Map out Your Own Growth Opportunity Chart

After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

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You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

9. Set Your Professional Bar High

Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

Let integrity be the cornerstone of all your interactions with clients and co-workers.

The Bottom Line

Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

“Half of life is showing up.”

The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

Remember, your career is your business!

More About Continuous Growth

Featured photo credit: Zach Lucero via unsplash.com

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