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3 Hacks To Improve Your Email Click Through Rate

3 Hacks To Improve Your Email Click Through Rate

Email marketing is one of the best ways to market your product or services online. While some may argue about the importance of email marketing in today’s fast changing world where a large audience is on social media, the truth is that email marketing is still big.

According to reports, there are over 900 billion email accounts today, and over 80% users check their emails almost daily. These stats are enough to highlight the importance of email marketing and the fact that it’s growing.

Experts believe that one of the major reasons why email marketing is still very relevant is the fact that mobile apps have made it easier to check and respond to emails. Users can get push notifications when they receive an email, and can read it on the go, thanks to email clients and email apps.

The CTR (click-through rate) in most industries is growing and is as high as 4.62% in some industries. However, not everyone sending emails get the same results. At times, your email is not even read by the recipient. So how can you ensure that your CTR improves? Given below are some tips:

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1. Optimize Your Email for Mobile

According to Litmus, 48% of all emails are opened on mobile devices. That is 1 out of 2 people. However, only 11% emails are fully optimized for mobiles devices. Due to this mistake by marketers, around 69% emails are deleted without being read, causing click through rates to fall. The solution is to optimize your emails for mobile devices just like you optimize your websites.

So how does one optimize emails for mobiles? Here are some tips:

  • Reduce image size.
  • Resize images while keeping screen size in mind.
  • Come up with your own responsive email template.

2. The Subject Line Has To Nail It

You only have three seconds to grab your reader’s attention, and once these three seconds are lost you pretty much lose the chance to have your email read. But what can you do in these three seconds? The fact is that your reader is going to judge your email based on the subject line and the name you use to send it. It is recommended that you get some coaching on how to retain your visitor’s interest as it’s going to help you in everything from marketing emails to writing blogs.

If you are ABC company, your name in the email should appear as your company and not ‘ABC Help’ or ‘ABC tips.’ Such names look unprofessional, and most users will not open them. Plus, the subject line should be well thought out. A very good example is Freelancer.com, which comes up with some of the most amazing subject lines.

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Here are some tips:

  • Keep the subject line short and relevant
  • Tell your users the benefit of opening the email
  • Talk to them directly with the subject line

Example:

Bad: Know more about our new promotions

Good: Find your 10% discount coupon inside

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The first email might not evoke the right emotions, even if it contains a 10% coupon inside. Most users would find the email to be spammy and only meant to promote your business since it does not highlight the benefit the user will receive by opening the email. However, the second example is directly speaking to your clients and telling them what they will get inside. Hence, it will result in a higher CTR.

3. Format Your Emails Neatly

Your emails should be properly formatted if you want them to look professional. Most experts believe that single-column emails are the most beneficial since they are easy to read and can include CTA (call to action) in a clear manner. However, the right format largely depends on your target audience and the industry you’re in since both single and multi-column emails have their own benefits.

While most people would not pay much attention to the formatting when creating an email, the truth is that the right formatting can drastically increase your CTA as seen in the case of Campaign Monitor. The company saw an increase of 127% in its email CTR just by changing the format of its emails.

Here are some tips:

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  • Use A/B Testing to see what works best for you.
  • Use professional tools to format emails.
  • Create a format keeping the end user in mind and test it on all devices.

Other than these, make sure to send emails to an audience that is interested in reading your emails. The quality of your email list will hugely impact your CTR. Imagine selling toys and targeting single men? You will get poor results. In addition to this, the frequency of emails should be properly set, which largely depends on the size of your business.

To stay in the recipient’s good books, always personalize your emails and give them a chance to subscribe. Lastly, make sure the CTA is very clearly defined without the email looking verbose. You can use images to make it look more impressive since emails with graphics tend to get more clicks.

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Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

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    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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