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3 Hacks To Improve Your Email Click Through Rate

3 Hacks To Improve Your Email Click Through Rate

Email marketing is one of the best ways to market your product or services online. While some may argue about the importance of email marketing in today’s fast changing world where a large audience is on social media, the truth is that email marketing is still big.

According to reports, there are over 900 billion email accounts today, and over 80% users check their emails almost daily. These stats are enough to highlight the importance of email marketing and the fact that it’s growing.

Experts believe that one of the major reasons why email marketing is still very relevant is the fact that mobile apps have made it easier to check and respond to emails. Users can get push notifications when they receive an email, and can read it on the go, thanks to email clients and email apps.

The CTR (click-through rate) in most industries is growing and is as high as 4.62% in some industries. However, not everyone sending emails get the same results. At times, your email is not even read by the recipient. So how can you ensure that your CTR improves? Given below are some tips:

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1. Optimize Your Email for Mobile

According to Litmus, 48% of all emails are opened on mobile devices. That is 1 out of 2 people. However, only 11% emails are fully optimized for mobiles devices. Due to this mistake by marketers, around 69% emails are deleted without being read, causing click through rates to fall. The solution is to optimize your emails for mobile devices just like you optimize your websites.

So how does one optimize emails for mobiles? Here are some tips:

  • Reduce image size.
  • Resize images while keeping screen size in mind.
  • Come up with your own responsive email template.

2. The Subject Line Has To Nail It

You only have three seconds to grab your reader’s attention, and once these three seconds are lost you pretty much lose the chance to have your email read. But what can you do in these three seconds? The fact is that your reader is going to judge your email based on the subject line and the name you use to send it. It is recommended that you get some coaching on how to retain your visitor’s interest as it’s going to help you in everything from marketing emails to writing blogs.

If you are ABC company, your name in the email should appear as your company and not ‘ABC Help’ or ‘ABC tips.’ Such names look unprofessional, and most users will not open them. Plus, the subject line should be well thought out. A very good example is Freelancer.com, which comes up with some of the most amazing subject lines.

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Here are some tips:

  • Keep the subject line short and relevant
  • Tell your users the benefit of opening the email
  • Talk to them directly with the subject line

Example:

Bad: Know more about our new promotions

Good: Find your 10% discount coupon inside

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The first email might not evoke the right emotions, even if it contains a 10% coupon inside. Most users would find the email to be spammy and only meant to promote your business since it does not highlight the benefit the user will receive by opening the email. However, the second example is directly speaking to your clients and telling them what they will get inside. Hence, it will result in a higher CTR.

3. Format Your Emails Neatly

Your emails should be properly formatted if you want them to look professional. Most experts believe that single-column emails are the most beneficial since they are easy to read and can include CTA (call to action) in a clear manner. However, the right format largely depends on your target audience and the industry you’re in since both single and multi-column emails have their own benefits.

While most people would not pay much attention to the formatting when creating an email, the truth is that the right formatting can drastically increase your CTA as seen in the case of Campaign Monitor. The company saw an increase of 127% in its email CTR just by changing the format of its emails.

Here are some tips:

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  • Use A/B Testing to see what works best for you.
  • Use professional tools to format emails.
  • Create a format keeping the end user in mind and test it on all devices.

Other than these, make sure to send emails to an audience that is interested in reading your emails. The quality of your email list will hugely impact your CTR. Imagine selling toys and targeting single men? You will get poor results. In addition to this, the frequency of emails should be properly set, which largely depends on the size of your business.

To stay in the recipient’s good books, always personalize your emails and give them a chance to subscribe. Lastly, make sure the CTA is very clearly defined without the email looking verbose. You can use images to make it look more impressive since emails with graphics tend to get more clicks.

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Last Updated on December 3, 2019

7 Powerful Steps to Achieve Career Success

7 Powerful Steps to Achieve Career Success

I often hear people say, “I want to be successful but don’t know where to start” or “I’ve achieved career success yet I’m not happy.” And then I ask, “what does career success mean to you?” And many have a hard time articulating their response with much conviction.

It’s common that people lack clarity, focus, and direction. And when you layer on thoughts and actions that are misaligned with your values, this only adds to your misdirected quest to achieve your career success.

A word of caution. It’s going to take some time for you to think about and work on your own path for career success. You need to set aside time and be intentional about the steps you take to achieve career success. In my opinion, this step-by-step guide is apart of your life philosophy.

1. Define Career Success for Yourself

Pause. Give yourself time and space for self-reflection.

What does career success mean to you?

This is about defining your career success:

  • Not what you think you ‘should’ do
  • Not what people may think of you
  • Not adjusting to friends and family’s judgements
  • Not taking actions based on societal or community norms

“A flower does not think of competing to the flower next to it. It just blooms” – Zen Shin

When you strip away all your external influences and manage your inner critic, what are you left with? You need to define career success that best suits your life situation.

There’s no fixed answer. Everyone is different. Your answer will evolve and be impacted by life events. Here are a few examples of career success:

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  • Work-life balance
  • Opportunities for growth and advancement
  • Feeling valued that my contributions had an impact

Now even as you reflect on the examples above, the descriptions are not specific enough. You’ve got to take it deeper:

  • What do you mean by work-life balance?
  • What do you consider to be opportunities for growth and advancement?
  • How do you like to be recognized for your work? How do you know if your contributions have had an impact?

Let’s take a look at some potential responses to the questions above:

  • I want more time with my family, and less stress at work
  • I want increased responsibilities, to manage a team, a higher income, and the prestige of working at a certain level in the company
  • I’d like my immediate leader to send me a thank-you note or take me out for coffee to genuinely express her or his gratitude. I’ll know I’ve made an impact if I get feedback from my coworkers, leaders and other stakeholders.

Further questions to reflect on to help narrow the focus for the above responses:

  • What are some opportunities that can help you get traction on getting more time with your family? And decrease your stress at work?
  • What’s most important for you in the next 12 months?
  • What’s the significance of receiving others’ feedback?

Now, I’m only scratching the surface with these examples. It takes time to do the inner work and build a solid foundation.

Start this exercise by first asking what career success means to you and then ask yourself meaningful questions to help you dig deeper.

What types of themes emerge from your responses? What keywords or phrases keep coming up for you?

2. Know Your Values

Values are the principles and beliefs that guide your decisions, behaviors and actions. When you’re not aligned with your values and act in a way that conflicts with your beliefs, it’ll feel like life is a struggle.

There are simple value exercises that can help you quickly determine your core values. This one designed by Carnegie Mellon University can help you discover your top 5 values.[1]

Once you have your top 5 values keep them visible. Your brain needs reminders that these are your top values. Here are some ways to make them stick:

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  • Write them on cue cards or notes and post it in your office
  • Take a picture of your values and use it as a screensaver on your phone
  • Put the words on your fridge
  • Add the words on your vision board

Where will your value words be placed in your physical environment so that you have a constant reminder of them?

3. Define Your Short-Term and Long-Term Goals

When writing your short-term and long term life goals, use the SMART framework – Specific Measurable, Attainable, Relevant, and Time-bound. Treat this as a brainstorming exercise. Your potential and possibilities are limitless.

How you define short-term and long-term is entirely up to you. Short-term can be 30 days, 90 days, or 6 months. Maybe long-term goals are 4 months, 1 year, or 10 years.

Here are a few self-reflection questions to help you write your goals:[2]

  • What would you want to do today if you had the power to make it the way you want?
  • If no hurdles are in the way, what would you like to achieve?
  • If you have the freedom to do whatever you want, what would it be?
  • What type of impact do you want to have on people?
  • Who are the people you most admire? What is it about them or what they have that you’d want for your life or career?
  • What activities energize you? What’s one activity you most love?

Remember to revisit your core values as you refine yours goals:

  • Are your goals in or out of alignment with your core values?
  • What adjustments do you need to make to your goals? Maybe some of your goals can be deleted because they no longer align with your values.
  • How attainable are your goals? Breakdown your goals into digestible pieces.
  • Do your short-term goals move you towards attaining your long-term goals?

Get very clear and specific about your goals. Think about an archer – a person who shoots with a bow and arrows at a target. This person is laser focused on the target – the center of the bullseye. The target is your goal.

By focusing on one goal at a time and having that goal visible, you can behave and act in ways that will move you closer to your goal.

4. Determine Your Top Talents

What did you love doing as a kid? What made these moments fun? What did you have a knack for? What did you most cherish about these times? What are the common themes?

What work feels effortless? What work do you do that doesn’t seem like work? Think about work you can lose track of time doing and you don’t even feel tired of it.[3]

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What are your desires? Try it out. Experiment. Take action and start. How can you incorporate more of this type of work into your daily life?

What themes emerge from your responses? How do your responses compare to your responses from the values exercise and your goals?

What do you notice?

5. Identify ‘Feeling’ Words You Want to Experience

Do you have tendencies to use your head or heart to make decisions?

I have a very strong tendency to make rational, practical, and fact-based decisions using my head. It’s very rare for me to make decisions using my emotions. I was forced to learn how to make more intuitive decisions by listening to my gut when I was struggling with pivotal life decisions. I was forced to feel and listen to my inner voice to make decisions that feel most natural to me. This was very unfamiliar to me, however, it expanded my identity.

Review this list of Feeling Words. Use the same technique you use for the values exercise to narrow down how you want to feel.

Keep these words visible too!

Review your responses. What do you observe? What insights do you gain from these responses and those in the above steps?

6. Be Willing to Sit with Discomfort

Make career decisions aligned with your values, goals, talents and feelings. This is not for the faint hearted. It takes real work, courage and willingness to cut out the noise around you. You’ll need to sit with discomfort for a bit until you build up your muscle to hit the targets you want.

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Surround yourself with a supportive network to help you through these times.

“These pains you feel are messengers. Listen to them” – Rumi

7. Manage Your Own Career

Not to be cynical, but no one can make you happy but yourself. If you don’t take control of your career and manage it like your own business – no one will.

Discern between things that you can control and what you can’t control. For example, you may not be able to control who gets a promotion. However, you can control how you react to it and what you’ve learned about yourself in that situation.

Summing Up

For many who have gone through a career change or been impacted by life events, these steps may seem very basic. However, it’s sometimes the basics that we forget to do. The simple things and moments can edge us closer to our larger vision for ourselves.

Staying present and appreciating what you have today can sometimes help you achieve your long-term goals. For example, if you’re always talking about not having enough time and wanting work-life balance, think about what was good in your work day? Maybe you took a walk outside with your co-workers. This could be a small step to help you reframe how you can attain work-life balance.

Remember to take time for yourself. Hit pause, notice, observe and reflect to achieve career success by getting deliberate and intentional:

  1. Define Career Success for Yourself
  2. Know Your Values
  3. Define Your Short-Term and Long-Term Life and Goals
  4. Determine Your Top Talents
  5. Identify ‘Feeling’ Words You Want to Experience
  6. Be Willing to sit with Discomfort
  7. Manage Your Own Career

“When you stop chasing the wrong things you give the right things a chance to catch you.” – Lolly Daskal

Good luck and best wishes always!

More Tips on Advancing Your Career

Featured photo credit: rawpixel via unsplash.com

Reference

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