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3 Hacks To Improve Your Email Click Through Rate

3 Hacks To Improve Your Email Click Through Rate

Email marketing is one of the best ways to market your product or services online. While some may argue about the importance of email marketing in today’s fast changing world where a large audience is on social media, the truth is that email marketing is still big.

According to reports, there are over 900 billion email accounts today, and over 80% users check their emails almost daily. These stats are enough to highlight the importance of email marketing and the fact that it’s growing.

Experts believe that one of the major reasons why email marketing is still very relevant is the fact that mobile apps have made it easier to check and respond to emails. Users can get push notifications when they receive an email, and can read it on the go, thanks to email clients and email apps.

The CTR (click-through rate) in most industries is growing and is as high as 4.62% in some industries. However, not everyone sending emails get the same results. At times, your email is not even read by the recipient. So how can you ensure that your CTR improves? Given below are some tips:

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1. Optimize Your Email for Mobile

According to Litmus, 48% of all emails are opened on mobile devices. That is 1 out of 2 people. However, only 11% emails are fully optimized for mobiles devices. Due to this mistake by marketers, around 69% emails are deleted without being read, causing click through rates to fall. The solution is to optimize your emails for mobile devices just like you optimize your websites.

So how does one optimize emails for mobiles? Here are some tips:

  • Reduce image size.
  • Resize images while keeping screen size in mind.
  • Come up with your own responsive email template.

2. The Subject Line Has To Nail It

You only have three seconds to grab your reader’s attention, and once these three seconds are lost you pretty much lose the chance to have your email read. But what can you do in these three seconds? The fact is that your reader is going to judge your email based on the subject line and the name you use to send it. It is recommended that you get some coaching on how to retain your visitor’s interest as it’s going to help you in everything from marketing emails to writing blogs.

If you are ABC company, your name in the email should appear as your company and not ‘ABC Help’ or ‘ABC tips.’ Such names look unprofessional, and most users will not open them. Plus, the subject line should be well thought out. A very good example is Freelancer.com, which comes up with some of the most amazing subject lines.

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Here are some tips:

  • Keep the subject line short and relevant
  • Tell your users the benefit of opening the email
  • Talk to them directly with the subject line

Example:

Bad: Know more about our new promotions

Good: Find your 10% discount coupon inside

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The first email might not evoke the right emotions, even if it contains a 10% coupon inside. Most users would find the email to be spammy and only meant to promote your business since it does not highlight the benefit the user will receive by opening the email. However, the second example is directly speaking to your clients and telling them what they will get inside. Hence, it will result in a higher CTR.

3. Format Your Emails Neatly

Your emails should be properly formatted if you want them to look professional. Most experts believe that single-column emails are the most beneficial since they are easy to read and can include CTA (call to action) in a clear manner. However, the right format largely depends on your target audience and the industry you’re in since both single and multi-column emails have their own benefits.

While most people would not pay much attention to the formatting when creating an email, the truth is that the right formatting can drastically increase your CTA as seen in the case of Campaign Monitor. The company saw an increase of 127% in its email CTR just by changing the format of its emails.

Here are some tips:

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  • Use A/B Testing to see what works best for you.
  • Use professional tools to format emails.
  • Create a format keeping the end user in mind and test it on all devices.

Other than these, make sure to send emails to an audience that is interested in reading your emails. The quality of your email list will hugely impact your CTR. Imagine selling toys and targeting single men? You will get poor results. In addition to this, the frequency of emails should be properly set, which largely depends on the size of your business.

To stay in the recipient’s good books, always personalize your emails and give them a chance to subscribe. Lastly, make sure the CTA is very clearly defined without the email looking verbose. You can use images to make it look more impressive since emails with graphics tend to get more clicks.

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Last Updated on May 20, 2020

What Are Analytical Skills (And How to Strengthen Them For Success)

What Are Analytical Skills (And How to Strengthen Them For Success)

Everybody makes bad decisions. Some people, however, are more capable of making better decisions that inch them closer to success.

These individuals are not ruled by emotions, desires, or hunches. Rather, they depend on their analytical skills to overcome challenges regardless of urgency or complexity.

What Are Analytical Skills?

According to Richards J. Heuer Jr., a former veteran of the CIA,[1]

“Thinking analytically is a skill like carpentry or driving a car. It can be taught, it can be learned, and it can improve with practice. But unlike other skills, it is not learned by sitting in a classroom and being told how to do it. Analysts learn by doing.”

Analytical skills can be considered as one of the critical life skills that are not taught in schools. It comprises of visualization, critical thinking, and abilities for gathering and processing information.

Here’s a closer look at some of these abilities:

Visualization

Also tied to a person’s creativity, visualization is the ability to predict the possible outcomes of strategies and actions. In a professional setting, visualization involves the analysis of data – often through illustrations like charts, graphs, and detailed lists.

Critical Thinking

Simply put, a person’s ability to think critically can be measured by his or her consistency in creating reasonable decisions. It pertains to the ability to evaluate information, siphon what’s useful, and draw conclusions without being swayed by emotions.

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As a critical thinker, you’ll find yourself challenging assertions and finding loopholes in proposed solutions.

Computing

Whether you like it or not, you need to be comfortable with numbers if you want to sharpen your analytical skills. Bear in mind that computing encompasses other skills like cost analysis, budgeting, and performing general calculations.

In business, you need to use computations when weighing the risks and benefits of any given strategy.

Problem-Solving

Remember that analytical skills are used not just to understand problems, but also to develop the most suitable course or courses of action. This relates to your goal-setting skills, which involve breaking down and prioritizing between objectives.

Resource Management

Lastly, analytical skills involve some degree of resource management depending on the task at hand.

For example, professionals with a tight schedule must know how to effectively manage their own time – also known as one of the most important resources in the world.

Business leaders, on the other hand, must know how to manage company resources, including cash and manpower. Take note that the definition of analytical skills may change to match the requirements of a specific situation.

For example, upon hiring a web developer, analytical skills may refer to the ability to determine the needs of online users, understand web analytics for optimization, and identify visual elements that can match a company’s brand.

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The skillset above, however, should be applicable in most if not all scenarios.

Develop Your Analytical Skills for More Growth Opportunities

There’s no question that the right decisions lead to positive results. It doesn’t matter if you’re running a business or simply trying to climb the corporate ladder. By training your analytical skills, you position yourself for more growth opportunities while staying away from negligible actions you will regret.

For example, you plan to launch a new startup in your local community – but struggle to decide the niche you want to enter. Since you’ve been a technophile your whole life, part of you desires to invest in a gadget store. If you’re passionate about your business, success will come – right?

If you have sharp analytical skills, you begin to see your plans in whole new dimensions.

What are the possible outcomes of this venture? Does the local market have a need for a new gadget store? How much do I need to get started – and how much should I sell to make a profit?

Depending on your findings, you can determine the feasibility of your business idea without letting your emotions get in the way.

6 Ways to Strengthen Your Analytical Skills

There are several approaches when it comes to developing an individual’s analytical skills. For instance, psychologists agree that reading fantasy stories as a child can help sharpen critical thinking.[2]

Research also suggests that undergoing traditional education has a positive effect on a person’s IQ and analytical skills.[3]

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But as an adult, such opportunities to hone your analytical skills no longer apply. That’s why you need to devise a more deliberate, active approach yourself.

Below are a few strategies to get you started:

1. Ideate Business Ideas

Developing a profitable business idea, whether you pursue them or not, involves numerous challenges. You need a ton of research, computations, and problem-solving to create a tangible business plan.

You can organize your ideas with a note-taking tool like Microsoft OneNote or Evernote. Doing so will allow you to delve deeper into your analysis, organize your findings, and stay focused on roadblocks as well as how to solve them.

2. Leverage Analytical Tools

Aside from note-taking tools, you can also leverage other software that can help with analytical tasks. A money management app like Mint, for example, makes it easy to track your spending habits as well as manage your budget with visual tools. When it comes to prioritizing goals, you can use simple task management apps like Trello or Wunderlist.

3. Have a Personal Learning Library

Thanks to the internet, there’s a colossal amount of resources you can utilize to learn new skills, expand your vocabulary, and train your visualization muscles.

Social media networks like SlideShare and YouTube, for example, offer mountains of tutorials you can access to your heart’s content.

For a personalized learning library, you can download Instagram videos or GIFs from educational accounts like NASA Goddard and the American Mathematical Society. But if you prefer specific, technical skills, then a good place to start would be online learning platforms like Coursera, edX, and Alison.

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4. Participate in Online Communities

The internet is a great place to share experiences, opinions, and sometimes intellectual discussions with like-minded individuals. Reddit, for example, has a place or “subreddit” dedicated for every topic imaginable – from technology to entrepreneurship.

For structured debates, you can head to websites like Debate.org and let other users choose the winner via votes.

5. Seek Mental Stimulation

To keep your mind sharp, make it a habit to engage in mentally stimulating activities, such as chess, puzzles, and brain training apps. A great resource would be Lumosity, which contains dozens of cognitive games designed by teams of scientists and game designers.

6. Keep a Personal Journal

Finally, keeping a personal journal allows you to take a second look at everything that happened in your day.

Remember that writing about learning experiences lets you focus on the lesson rather than the emotion. It will help you analyze how you made your decisions, why you came to certain conclusions, and what you can do to improve in the future.

Here’s How to Create a Habit of Writing in a Journal.

Bottom Line

As an adult, you are required to face a myriad of challenges on a daily basis. Work, school, business, relationships – the list goes on when it comes to the sources of life’s problems. With analytical skills, you can confront and overcome any obstacle standing between you and your goals.

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Featured photo credit: Campaign Creators via unsplash.com

Reference

[1] M. S. Ramaiah University of Applied Sciences: Analytical Thinking?
[2] KD Novelties: Why You Should Read Classic Tales to Your Children
[3] Economic Inquiry: The Effect of Education on Cognitive Ability

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