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5 Ways to Grow Your Brand

5 Ways to Grow Your Brand

In a world filled with Kickstarter’s, start-ups, and various other “self-made” mediums – it can be difficult to find your way ahead of the pack. We live in a generation of entrepreneurs. Thanks to the internet, the world is experiencing a myriad of thriving independents, who’ve discovered a way to make a living, solely off of their ingenuity and hard work.

We jealously applaud their achievement, while we wonder “how they made it”. In this list, I’ll provide you with some of the key things that those successful people knew and applied to their strategy – that led them to success. With these tools, you will be able to grow your brand and be on that path as well.

1. Utilize Free Resources

One of the more obvious things that you should be privy to, is the mass amount of free resources out there. These resources can help you to establish your brand on several platforms. No matter what your service, skill, product, etc. is – your first and foremost concern should be to translate that into these mediums. These include (but are not limited to) – blog sites, podcasting sites, Youtube, and of course any of the social media sites, (but we’ll get to that later) .

All of these are generally free – unless you opt for advanced memberships. By taking advantage of multiple platforms, you expand your message to a broader audience who may not have been reachable otherwise. When you translate your message to these free resources you not only expand your potential clientele but infinitely grow your opportunities to prove to the consumer why your (insert business here) should be experienced.

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An added bonus to this is that the more landscape you cover, the more legitimate your business appears. It should go without saying that this method drastically improves your chances of success by expanding your virtual visibility. Did I mention that it’s free?

2. Take Advantage of Trending

Some would call it being a culture vulture, however, those in tune with their inner entrepreneur, understand it simply as masterful marketing. Now, by no means am I saying that you should lie to, or mislead your potential consumer, (click-baiting is a sure way to a speedy demise), but you should make every reasonable attempt to fit what you’re selling into what’s selling, (via Search Engine Optimization, tagging, etc.).

For example, if you’re a podcaster whose topics specifically cover finance or business, you should be researching things and events that can potentially (if loosely) coincide with those mediums; ergo: new technology, blockbuster movies, popular investments, etc. Your primary focus should be in making a viable and meaningful connection.

By learning to fit your skill into popular trends you will not only increase your audience but will be able to provide deeper insight beneath what is commonly known, (or at the very least provide a supplement to it). Though not everyone will be interested in your take – you will attract and keep those who are. This will build a following and sure-fire followers, who will read, discuss, and (most importantly) share your view on the topic at hand.

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This tactic works across the board -whether you: cook, clean, entertain, inform, etc. Though not everything will be relevant – your job is to keep an eye out for what can be. Just remember to keep it honest and not to pander. It’s up to you to provide a level of integrity to your brand. Be willing to do the work, or don’t do it at all.

3. Sell Yourself (Social Media)

We live in the age of transparency, very dissimilar to the “cloak and dagger” generation that preceded us. Though secrecy was the creed of the past – with the advent of technology – we now live in a world where this only leads to distrust and eventual loss of interest. Don’t let this discourage you because chances are, you’ve already transcended this social phenomenon.

Social media is undeniably one of, (if not) the most imperative asset that we all have. Facebook, Twitter, Instagram, Snapchat, etc. If you don’t know what any of these are, I suggest you stop reading now and go on a Google binge. These outlets not only provide a direct link to your potential consumer but also provides a way for them to get to you. It is because of this that it is important to sell yourself.

If you’re funny – be funny. If you’re direct – be direct. If you’re a tomato – be a tomato. The point here is, to not to put on a facade. Remember, we live in the age of transparency, because of this the consumer can smell a fraud a mile away. So be yourself. Not everyone will like you, but those who do will be infinitely grateful and much more likely to return to and recommend whatever it is that you are providing them. Being you is free, and the only truly infinite resource at your disposal. Take advantage of it.

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4. Consistency

Bearing the previous in mind, it is also important to be consistent. If you make a promise – keep it. If you offer something – deliver on it. Never attempt to give more of yourself than you actually can. Many people enjoy taking on the challenge of pushing themselves beyond their known limits. Though this trait is admirable in many fields, selling your brand is not one of them.

Keep the old saying in mind: “It takes years to build a reputation, and only seconds to destroy it”.

The consumer is fickle. This isn’t to say that mistakes don’t happen. However, you should be adept at limiting them, or avoiding them all together. This isn’t necessarily a “fair’ standard, but with the mass amount of competition out there, it’s the only way the consumer knows how to separate the worthwhile, from the worthless. Set a standard, stay there, or raise it. Any other direction will be detrimental to the growth of your brand.

5. Quality over Quantity

Despite everything I’ve just said, one of the more somber rules to keep in mind is to never stretch yourself beyond what you can do. If you can’t handle a blog and a podcast, just do one or the other. If having an Instagram and a Twitter is too intimidating, again, pick one. The problem that many businesses (especially self-starters) have is their need to over commit. Though this will expand your exposure, once the quality of your service begins to wane, this will only hurt your brand.

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Know your limits, and expand accordingly. If you feel you’ve hit your productive limit – stop there. It is at this point that you should seriously consider either monetizing to afford hired help or seeking out volunteers to assist you, so that you can transition forward smoothly. Remember, quality over quantity. It’s always better to have a pound of gold than hundred pounds of dirt.

Conclusion

With strategy, patience, a little bit of luck, and a lot of hard work any of us can grow our brand to its’ peak potential and watch it flourish. All that’s truly required of us, is the commitment to make it happen and see it through. In this business chisel beats hammer. Give it time, give it care, give it love – in return it will provide you with a level of satisfaction solely reserved for the ones who’ve earned it. See you in the winner’s circle.

Featured photo credit: duco_events via flickr.com

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Antwan Crump

Novelist, blogger, essayist, podcaster.

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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