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5 Ways to Grow Your Brand

5 Ways to Grow Your Brand

In a world filled with Kickstarter’s, start-ups, and various other “self-made” mediums – it can be difficult to find your way ahead of the pack. We live in a generation of entrepreneurs. Thanks to the internet, the world is experiencing a myriad of thriving independents, who’ve discovered a way to make a living, solely off of their ingenuity and hard work.

We jealously applaud their achievement, while we wonder “how they made it”. In this list, I’ll provide you with some of the key things that those successful people knew and applied to their strategy – that led them to success. With these tools, you will be able to grow your brand and be on that path as well.

1. Utilize Free Resources

One of the more obvious things that you should be privy to, is the mass amount of free resources out there. These resources can help you to establish your brand on several platforms. No matter what your service, skill, product, etc. is – your first and foremost concern should be to translate that into these mediums. These include (but are not limited to) – blog sites, podcasting sites, Youtube, and of course any of the social media sites, (but we’ll get to that later) .

All of these are generally free – unless you opt for advanced memberships. By taking advantage of multiple platforms, you expand your message to a broader audience who may not have been reachable otherwise. When you translate your message to these free resources you not only expand your potential clientele but infinitely grow your opportunities to prove to the consumer why your (insert business here) should be experienced.

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An added bonus to this is that the more landscape you cover, the more legitimate your business appears. It should go without saying that this method drastically improves your chances of success by expanding your virtual visibility. Did I mention that it’s free?

2. Take Advantage of Trending

Some would call it being a culture vulture, however, those in tune with their inner entrepreneur, understand it simply as masterful marketing. Now, by no means am I saying that you should lie to, or mislead your potential consumer, (click-baiting is a sure way to a speedy demise), but you should make every reasonable attempt to fit what you’re selling into what’s selling, (via Search Engine Optimization, tagging, etc.).

For example, if you’re a podcaster whose topics specifically cover finance or business, you should be researching things and events that can potentially (if loosely) coincide with those mediums; ergo: new technology, blockbuster movies, popular investments, etc. Your primary focus should be in making a viable and meaningful connection.

By learning to fit your skill into popular trends you will not only increase your audience but will be able to provide deeper insight beneath what is commonly known, (or at the very least provide a supplement to it). Though not everyone will be interested in your take – you will attract and keep those who are. This will build a following and sure-fire followers, who will read, discuss, and (most importantly) share your view on the topic at hand.

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This tactic works across the board -whether you: cook, clean, entertain, inform, etc. Though not everything will be relevant – your job is to keep an eye out for what can be. Just remember to keep it honest and not to pander. It’s up to you to provide a level of integrity to your brand. Be willing to do the work, or don’t do it at all.

3. Sell Yourself (Social Media)

We live in the age of transparency, very dissimilar to the “cloak and dagger” generation that preceded us. Though secrecy was the creed of the past – with the advent of technology – we now live in a world where this only leads to distrust and eventual loss of interest. Don’t let this discourage you because chances are, you’ve already transcended this social phenomenon.

Social media is undeniably one of, (if not) the most imperative asset that we all have. Facebook, Twitter, Instagram, Snapchat, etc. If you don’t know what any of these are, I suggest you stop reading now and go on a Google binge. These outlets not only provide a direct link to your potential consumer but also provides a way for them to get to you. It is because of this that it is important to sell yourself.

If you’re funny – be funny. If you’re direct – be direct. If you’re a tomato – be a tomato. The point here is, to not to put on a facade. Remember, we live in the age of transparency, because of this the consumer can smell a fraud a mile away. So be yourself. Not everyone will like you, but those who do will be infinitely grateful and much more likely to return to and recommend whatever it is that you are providing them. Being you is free, and the only truly infinite resource at your disposal. Take advantage of it.

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4. Consistency

Bearing the previous in mind, it is also important to be consistent. If you make a promise – keep it. If you offer something – deliver on it. Never attempt to give more of yourself than you actually can. Many people enjoy taking on the challenge of pushing themselves beyond their known limits. Though this trait is admirable in many fields, selling your brand is not one of them.

Keep the old saying in mind: “It takes years to build a reputation, and only seconds to destroy it”.

The consumer is fickle. This isn’t to say that mistakes don’t happen. However, you should be adept at limiting them, or avoiding them all together. This isn’t necessarily a “fair’ standard, but with the mass amount of competition out there, it’s the only way the consumer knows how to separate the worthwhile, from the worthless. Set a standard, stay there, or raise it. Any other direction will be detrimental to the growth of your brand.

5. Quality over Quantity

Despite everything I’ve just said, one of the more somber rules to keep in mind is to never stretch yourself beyond what you can do. If you can’t handle a blog and a podcast, just do one or the other. If having an Instagram and a Twitter is too intimidating, again, pick one. The problem that many businesses (especially self-starters) have is their need to over commit. Though this will expand your exposure, once the quality of your service begins to wane, this will only hurt your brand.

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Know your limits, and expand accordingly. If you feel you’ve hit your productive limit – stop there. It is at this point that you should seriously consider either monetizing to afford hired help or seeking out volunteers to assist you, so that you can transition forward smoothly. Remember, quality over quantity. It’s always better to have a pound of gold than hundred pounds of dirt.

Conclusion

With strategy, patience, a little bit of luck, and a lot of hard work any of us can grow our brand to its’ peak potential and watch it flourish. All that’s truly required of us, is the commitment to make it happen and see it through. In this business chisel beats hammer. Give it time, give it care, give it love – in return it will provide you with a level of satisfaction solely reserved for the ones who’ve earned it. See you in the winner’s circle.

Featured photo credit: duco_events via flickr.com

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Antwan Crump

Novelist, blogger, essayist, podcaster.

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Last Updated on July 10, 2020

Feeling Stuck in Your Career? How to Break Free and Get Ahead

Feeling Stuck in Your Career? How to Break Free and Get Ahead

Have you ever caught yourself in a daydream where you’ve gone for that upcoming promotion, and you’re now the boss at work? Or how about the one where you’ve summoned up all your courage to quit a job where you’re feeling stuck in your career and live your dream instead? Or when you’ve changed career paths to do what really makes you happy?

Then, you snapped back to reality and realized that you’re not the boss, not living your dream, and not even happy in the career path that you’re on.

Over the years I’ve worked with hundreds of individuals who’ve told me they feel stuck in their careers, that something had to change for them to break free and be happy, but they lacked the confidence to take that step. My mission is to make sure that nobody feels stuck in their career because of a momentary lapse in bravery that’s dragged on for too long.

Read on to find out how you can stop feeling stuck in your career, break free, and get ahead at work. .

Here are my top ten tips for becoming unstuck in your career.

1. Make Time for You

If you’re feeling stuck, frustrated, or unhappy with how your career is panning out, the first step is to work out why.

Maybe you’ve arrived in your current career by accident and haven’t ever made time to deliberately think or plan what you’d love to do and how you’d get there.

Prioritizing time to think is the first step you need to take to stop feeling stuck and start getting ahead. Book some time into your day where you can have an uninterrupted meeting with yourself. This is your thinking time.

Work out what makes you happy at work, what doesn’t, and where you might want to go. Decide on the steps you want to take to progress your career in the direction that you want it to take.

For example, are there training days, evening courses, or online learning that you can do? Have you considered getting a mentor to help you get ahead?

By booking in a meeting with yourself, it signals it’s important (to you and your colleagues) and also stops others spotting a gap in your day and filling it with a meeting.

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2. Grow Your Network Before You Need It

Who you know is more important than what you know for career progression. Don’t wait until you’re feeling stuck in your career to start expanding your networks. Do it now.

Adam Grant, the author of Give and Take, says you’re 58% more likely to get a new job through your weak ties than through your strong ones. Your strong ties are those in your immediate circle whom you interact with often. Your weak ties are your friends of friends. They move in different circles to you, they know different people, make different connections, and are more likely to introduce you to new and different opportunities[1].

When I was thinking about setting up my current company, Lucidity, I turned up to every networking event. I drank a lot of coffees with a lot of different people to understand what they did, to ask for advice, to unpick what their problems were, and to look for opportunities for collaboration and connections.

It paid off because, when I launched my business, I let my network know how I could help them, and soon I had my first clients.

Pay attention to building and nurturing your networks and focus on how you can add value to other. That’s where your next career opportunity is most likely to come from.

3. Surround Yourself With People Who Inspire You

According to Tim Ferriss, “You are the average of the five people you most associate with,” and his associations with different people ebbs and flows depending on what he’s working on and trying to achieve[2].

For example, if you are trying to be fitter, it’s easier if you hang around with people who love doing exercise–they help you to up your game.

If you want that promotion, a career change, or to set up your own business, seek out people who are excelling at it already. They’ll have valuable things to teach you about breaking free and getting ahead.

4. Work on Your Personal Brand

Jeff Bezos defines a personal brand as “what people say about you when you’re not in the room.” People will talk about you when you are not in the room anyway, so you might as well be deliberate about what you’d like people to say!

Your personal brand isn’t about pretending to be something you’re not. That can actually keep you feeling stuck in your career. It’s really about being your best “real you.” It’s about owning your strengths and being purposeful about how you want to be perceived by others.

What do you want to be known for? By being more deliberate about how you want to come across and what you’re looking for in your career, you’ll increase your chance of attracting the right opportunities.

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Once you’ve given your personal brand some thought, make sure that you show up online. Is your LinkedIn profile up to date? And if you don’t have one, get one. Make sure it communicates what you want to be known for and that it’s consistent with your other social media profiles.

Try these 5 Steps to Master Networking Skills and Perfect Your Personal Branding.

5. Be Accountable

Achieve your career goals faster, and grow and learn by making yourself accountable. Tell other people your goals and a timeline. and have them to hold you accountable.

For example, you might want to get a promotion by the end of the year, have decided the sector you want to move to by the end of the month, or have got your new business idea before the next pay day. Whatever your ambitions are, you can tell a friend or a colleague, or share this with a mentor or a mastermind group.

When we tell other people our goals and intentions, they hold us accountable, and we are more likely to make progress faster.

6. Make Sure Your Values Are Aligned With Your Company’s

All the professional development, goal setting, and networks in the world won’t make you happy if you’re working for a company that ultimately has opposing values to yours.

Figure out what’s important to you in a job. For example, does your company’s product help people live a better life? Do you feel strongly about your company’s ethics and social responsibility? Does the company culture allows employees to be themselves and shine? Or maybe flexible working and more holidays for employees with families is where your heart is?

Some companies put their employees well-being at the core of their business; others put profits first. If you feel that your values don’t match the core values of your employer, it could be a reason why you’re feeling stuck in your career and unhappy.

It’s important to work through this and identify whether it’s the job that is not right for you, or if it’s a great job but the organization or sector is wrong for you.

7. Get out of Your Comfort Zone

Your comfort zone is your safe place. For any change to happen, you have to step out of your comfort zone.

It’s actually much easier not to change anything and to keep grumbling on about how you’re stuck and unhappy in your career than to step outside of your comfort zone to address the fearful unknowns associated with change. It’s part of human nature that we’d put up with the devil we know rather than risk the devil we don’t.

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This is true even if the devil we know is a boring, unfulfilling job because we’re wired to think that making a change to find a better option might actually leave us worse off.

If you feel stuck, it might be that your confidence has got the better of you.

To get ahead at work, start taking small steps outside of your comfort zone. Consider what you’re scared of that is stopping you from making a change. Then, tackle that in small steps.

For example, if you know that to move into the job you want, you’ll have to do more public speaking, but public speaking terrifies you so much it’s stopping you from going for the job, then start small to build your confidence. You can speak up more in team meetings, then slowly build from there.

You might also choose to set up or be part of a specific group. One of my clients, who found that confidence was holding her team back in achieving work goals, set up a “get out of your comfort zone club,” where they challenge and support each other to build their confidence by regularly leaving their comfort zones.

8. Learn to Embrace Failure

Failure is part of life. A New York University study found that children learning to walk averaged 2,368 steps and fell 17 times an hour[3]. Failure is simply the natural path to success.

The truth is that we don’t get everything right the first time. We fail, we learn, we pick ourselves up, and we try again.

In my experience, it’s common that whilst the theory of learning from failure is supported, the reality of being open about failures to enable personal learning is much harder to achieve.

We don’t like to admit that we’ve failed. We have a fight or flight response to failure. It’s a normal gut reaction to ask ourselves: “Will I get away with it if I don’t tell anyone?” We are fearful of criticism, of losing face in front of others, or even being fired for failure.

However, if you’re going to stop feeling stuck in your career, you must be open to learning from failure.

Reframe failure by viewing everything as an experiment because you can’t have a failed experiment—you just learn whether something works or not. Think of Edison inventing the lightbulb, when he said:

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“I’ve not failed. I’ve just found 10,000 ways that won’t work.”

9. Build Your Resilience

Resilience is the ability to tackle difficulties and setbacks, to bounce back, regroup, and to keep going.

Getting unstuck in your career, taking a different path, and achieving the results you want will take resilience. Having resilience is also the capacity to choose how you respond to the unexpected things that life throws your way and adapt and thrive in times of complex change.

Given that the world we live in is in constant flux, and the only thing that is certain is uncertainty, the ability to adapt and bounce back is an important life skill, as well as a career skill.

In her book Grit: The Power of Passion and Perseverance, Angela Duckworth’s research shows that when measuring success, the ability to persevere beats talent every time.

Learn more about how to build resilience in this guide: What Is Resilience and How to Always Be Resilient (Step-By-Step Guide)

10. Ask for Help

It can be hard to ask for help, as it can make us feel vulnerable.

No one person can be expected to have all the answers. That’s why we need a group of people that we can go to for help, people who can pick us up when we have setbacks and also help us to celebrate success.

My advice is to be deliberate about creating your group. You can do that with a tool called a “Me Map”:

  1. Write down all the things that you might need support with, like help with career progression, interview practice, making new connections, talking through business plans, learning from failure, etc.
  2. Next to each thing, write the names of the people you go to when you need that particular thing.
  3. Make sure you get in touch and regularly connect with them.

Final Thoughts

You can stop feeling stuck in your career, break free, and get ahead at work by applying the tips in this article. Start small by incorporating three new things in your first week, and then adding more as your comfort zone and capacity expands.

Remember, no matter how stuck you feel, it’s never too late to make a change and land the career that you truly want.

More Tips to Stop Feeling Stuck in Your Career

Featured photo credit: NEW DATA SERVICES via unsplash.com

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