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5 Ways to Grow Your Brand

5 Ways to Grow Your Brand

In a world filled with Kickstarter’s, start-ups, and various other “self-made” mediums – it can be difficult to find your way ahead of the pack. We live in a generation of entrepreneurs. Thanks to the internet, the world is experiencing a myriad of thriving independents, who’ve discovered a way to make a living, solely off of their ingenuity and hard work.

We jealously applaud their achievement, while we wonder “how they made it”. In this list, I’ll provide you with some of the key things that those successful people knew and applied to their strategy – that led them to success. With these tools, you will be able to grow your brand and be on that path as well.

1. Utilize Free Resources

One of the more obvious things that you should be privy to, is the mass amount of free resources out there. These resources can help you to establish your brand on several platforms. No matter what your service, skill, product, etc. is – your first and foremost concern should be to translate that into these mediums. These include (but are not limited to) – blog sites, podcasting sites, Youtube, and of course any of the social media sites, (but we’ll get to that later) .

All of these are generally free – unless you opt for advanced memberships. By taking advantage of multiple platforms, you expand your message to a broader audience who may not have been reachable otherwise. When you translate your message to these free resources you not only expand your potential clientele but infinitely grow your opportunities to prove to the consumer why your (insert business here) should be experienced.

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An added bonus to this is that the more landscape you cover, the more legitimate your business appears. It should go without saying that this method drastically improves your chances of success by expanding your virtual visibility. Did I mention that it’s free?

2. Take Advantage of Trending

Some would call it being a culture vulture, however, those in tune with their inner entrepreneur, understand it simply as masterful marketing. Now, by no means am I saying that you should lie to, or mislead your potential consumer, (click-baiting is a sure way to a speedy demise), but you should make every reasonable attempt to fit what you’re selling into what’s selling, (via Search Engine Optimization, tagging, etc.).

For example, if you’re a podcaster whose topics specifically cover finance or business, you should be researching things and events that can potentially (if loosely) coincide with those mediums; ergo: new technology, blockbuster movies, popular investments, etc. Your primary focus should be in making a viable and meaningful connection.

By learning to fit your skill into popular trends you will not only increase your audience but will be able to provide deeper insight beneath what is commonly known, (or at the very least provide a supplement to it). Though not everyone will be interested in your take – you will attract and keep those who are. This will build a following and sure-fire followers, who will read, discuss, and (most importantly) share your view on the topic at hand.

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This tactic works across the board -whether you: cook, clean, entertain, inform, etc. Though not everything will be relevant – your job is to keep an eye out for what can be. Just remember to keep it honest and not to pander. It’s up to you to provide a level of integrity to your brand. Be willing to do the work, or don’t do it at all.

3. Sell Yourself (Social Media)

We live in the age of transparency, very dissimilar to the “cloak and dagger” generation that preceded us. Though secrecy was the creed of the past – with the advent of technology – we now live in a world where this only leads to distrust and eventual loss of interest. Don’t let this discourage you because chances are, you’ve already transcended this social phenomenon.

Social media is undeniably one of, (if not) the most imperative asset that we all have. Facebook, Twitter, Instagram, Snapchat, etc. If you don’t know what any of these are, I suggest you stop reading now and go on a Google binge. These outlets not only provide a direct link to your potential consumer but also provides a way for them to get to you. It is because of this that it is important to sell yourself.

If you’re funny – be funny. If you’re direct – be direct. If you’re a tomato – be a tomato. The point here is, to not to put on a facade. Remember, we live in the age of transparency, because of this the consumer can smell a fraud a mile away. So be yourself. Not everyone will like you, but those who do will be infinitely grateful and much more likely to return to and recommend whatever it is that you are providing them. Being you is free, and the only truly infinite resource at your disposal. Take advantage of it.

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4. Consistency

Bearing the previous in mind, it is also important to be consistent. If you make a promise – keep it. If you offer something – deliver on it. Never attempt to give more of yourself than you actually can. Many people enjoy taking on the challenge of pushing themselves beyond their known limits. Though this trait is admirable in many fields, selling your brand is not one of them.

Keep the old saying in mind: “It takes years to build a reputation, and only seconds to destroy it”.

The consumer is fickle. This isn’t to say that mistakes don’t happen. However, you should be adept at limiting them, or avoiding them all together. This isn’t necessarily a “fair’ standard, but with the mass amount of competition out there, it’s the only way the consumer knows how to separate the worthwhile, from the worthless. Set a standard, stay there, or raise it. Any other direction will be detrimental to the growth of your brand.

5. Quality over Quantity

Despite everything I’ve just said, one of the more somber rules to keep in mind is to never stretch yourself beyond what you can do. If you can’t handle a blog and a podcast, just do one or the other. If having an Instagram and a Twitter is too intimidating, again, pick one. The problem that many businesses (especially self-starters) have is their need to over commit. Though this will expand your exposure, once the quality of your service begins to wane, this will only hurt your brand.

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Know your limits, and expand accordingly. If you feel you’ve hit your productive limit – stop there. It is at this point that you should seriously consider either monetizing to afford hired help or seeking out volunteers to assist you, so that you can transition forward smoothly. Remember, quality over quantity. It’s always better to have a pound of gold than hundred pounds of dirt.

Conclusion

With strategy, patience, a little bit of luck, and a lot of hard work any of us can grow our brand to its’ peak potential and watch it flourish. All that’s truly required of us, is the commitment to make it happen and see it through. In this business chisel beats hammer. Give it time, give it care, give it love – in return it will provide you with a level of satisfaction solely reserved for the ones who’ve earned it. See you in the winner’s circle.

Featured photo credit: duco_events via flickr.com

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Antwan Crump

Novelist, blogger, essayist, podcaster.

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Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

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    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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