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5 Ways to Grow Your Brand

5 Ways to Grow Your Brand

In a world filled with Kickstarter’s, start-ups, and various other “self-made” mediums – it can be difficult to find your way ahead of the pack. We live in a generation of entrepreneurs. Thanks to the internet, the world is experiencing a myriad of thriving independents, who’ve discovered a way to make a living, solely off of their ingenuity and hard work.

We jealously applaud their achievement, while we wonder “how they made it”. In this list, I’ll provide you with some of the key things that those successful people knew and applied to their strategy – that led them to success. With these tools, you will be able to grow your brand and be on that path as well.

1. Utilize Free Resources

One of the more obvious things that you should be privy to, is the mass amount of free resources out there. These resources can help you to establish your brand on several platforms. No matter what your service, skill, product, etc. is – your first and foremost concern should be to translate that into these mediums. These include (but are not limited to) – blog sites, podcasting sites, Youtube, and of course any of the social media sites, (but we’ll get to that later) .

All of these are generally free – unless you opt for advanced memberships. By taking advantage of multiple platforms, you expand your message to a broader audience who may not have been reachable otherwise. When you translate your message to these free resources you not only expand your potential clientele but infinitely grow your opportunities to prove to the consumer why your (insert business here) should be experienced.

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An added bonus to this is that the more landscape you cover, the more legitimate your business appears. It should go without saying that this method drastically improves your chances of success by expanding your virtual visibility. Did I mention that it’s free?

2. Take Advantage of Trending

Some would call it being a culture vulture, however, those in tune with their inner entrepreneur, understand it simply as masterful marketing. Now, by no means am I saying that you should lie to, or mislead your potential consumer, (click-baiting is a sure way to a speedy demise), but you should make every reasonable attempt to fit what you’re selling into what’s selling, (via Search Engine Optimization, tagging, etc.).

For example, if you’re a podcaster whose topics specifically cover finance or business, you should be researching things and events that can potentially (if loosely) coincide with those mediums; ergo: new technology, blockbuster movies, popular investments, etc. Your primary focus should be in making a viable and meaningful connection.

By learning to fit your skill into popular trends you will not only increase your audience but will be able to provide deeper insight beneath what is commonly known, (or at the very least provide a supplement to it). Though not everyone will be interested in your take – you will attract and keep those who are. This will build a following and sure-fire followers, who will read, discuss, and (most importantly) share your view on the topic at hand.

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This tactic works across the board -whether you: cook, clean, entertain, inform, etc. Though not everything will be relevant – your job is to keep an eye out for what can be. Just remember to keep it honest and not to pander. It’s up to you to provide a level of integrity to your brand. Be willing to do the work, or don’t do it at all.

3. Sell Yourself (Social Media)

We live in the age of transparency, very dissimilar to the “cloak and dagger” generation that preceded us. Though secrecy was the creed of the past – with the advent of technology – we now live in a world where this only leads to distrust and eventual loss of interest. Don’t let this discourage you because chances are, you’ve already transcended this social phenomenon.

Social media is undeniably one of, (if not) the most imperative asset that we all have. Facebook, Twitter, Instagram, Snapchat, etc. If you don’t know what any of these are, I suggest you stop reading now and go on a Google binge. These outlets not only provide a direct link to your potential consumer but also provides a way for them to get to you. It is because of this that it is important to sell yourself.

If you’re funny – be funny. If you’re direct – be direct. If you’re a tomato – be a tomato. The point here is, to not to put on a facade. Remember, we live in the age of transparency, because of this the consumer can smell a fraud a mile away. So be yourself. Not everyone will like you, but those who do will be infinitely grateful and much more likely to return to and recommend whatever it is that you are providing them. Being you is free, and the only truly infinite resource at your disposal. Take advantage of it.

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4. Consistency

Bearing the previous in mind, it is also important to be consistent. If you make a promise – keep it. If you offer something – deliver on it. Never attempt to give more of yourself than you actually can. Many people enjoy taking on the challenge of pushing themselves beyond their known limits. Though this trait is admirable in many fields, selling your brand is not one of them.

Keep the old saying in mind: “It takes years to build a reputation, and only seconds to destroy it”.

The consumer is fickle. This isn’t to say that mistakes don’t happen. However, you should be adept at limiting them, or avoiding them all together. This isn’t necessarily a “fair’ standard, but with the mass amount of competition out there, it’s the only way the consumer knows how to separate the worthwhile, from the worthless. Set a standard, stay there, or raise it. Any other direction will be detrimental to the growth of your brand.

5. Quality over Quantity

Despite everything I’ve just said, one of the more somber rules to keep in mind is to never stretch yourself beyond what you can do. If you can’t handle a blog and a podcast, just do one or the other. If having an Instagram and a Twitter is too intimidating, again, pick one. The problem that many businesses (especially self-starters) have is their need to over commit. Though this will expand your exposure, once the quality of your service begins to wane, this will only hurt your brand.

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Know your limits, and expand accordingly. If you feel you’ve hit your productive limit – stop there. It is at this point that you should seriously consider either monetizing to afford hired help or seeking out volunteers to assist you, so that you can transition forward smoothly. Remember, quality over quantity. It’s always better to have a pound of gold than hundred pounds of dirt.

Conclusion

With strategy, patience, a little bit of luck, and a lot of hard work any of us can grow our brand to its’ peak potential and watch it flourish. All that’s truly required of us, is the commitment to make it happen and see it through. In this business chisel beats hammer. Give it time, give it care, give it love – in return it will provide you with a level of satisfaction solely reserved for the ones who’ve earned it. See you in the winner’s circle.

Featured photo credit: duco_events via flickr.com

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Antwan Crump

Novelist, blogger, essayist, podcaster.

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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