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The Difference between a Job and a Career

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The Difference between a Job and a Career
When I think of a job, I think of a task that needs to be completed – now, today, this week.  Taking a step back from any job you should immediately see a start, middle, and end that you can easily define.  A career, on the other hand, is a different beast altogether, it has a start, but what roads and paths we travel to get to the end, could be completely different from whence you started.  While a job can be considered a singular occurrence, a career is the culmination of many jobs, events and changes in our life that shape and define us over time.  However, in our race to finish first and be the best, we can sometimes lose sight of the path we want our career to be on and instead focus on finding a job, sometimes the right job, sticking with the job, working on the job, staying up late for the job, etc, etc.
When perhaps what we really need to focus on is whether this job is aligned to our career path and goals.

Our Job is not our Definition

A job is an act of completing a task – I clean the yard, I deploy a new server, I exercise, etc, etc.  A job can be of short or long duration, but it always has a beginning, middle, and end.  Over time, our jobs have become our definition of who we are and what we have accomplished.  When we meet someone new, the conversation inevitably turns to the question of “what do you?” which we answer with our current job title. While LinkedIn is an incredible platform for connecting with people and sharing content, it also proliferates this idea by connecting with people by our job placement and title.   It is easy to say to someone, I do X for Company Y and have been there for Z years – done and done – we can move onto the next conversation.  It is a completely different scenario when we talk less about what we are doing, but rather what we have done, are doing and where we are going.  All of a sudden the conversation changes from the job and to our career – why am I branching out into new avenues, what am I trying to accomplish, where do I want to go.
If you want to stop being defined by your job, then stop talking about your job as if it defines you and start talking about your career directions instead.

Our Career is our Path

Careers and jobs have a somewhat symbiotic relationship, you can’t have one without the other. Jobs are the opportunities that define our career path, letting us try new things, succeed, fail and build upon those learnings. Careers are the collection of those opportunities that start the creation of the path we want to go down where to start to focus on questions that go beyond our job.
Where do we want to go?
What do we want to accomplish?
What jobs do we enjoy that we want to do more of?
How can I better myself through my professional life?
Why am I doing this?
While it is perfectly normal to jump from job to job to learn and grow as professionals we always need to be mindful of the path that we are on and ensure that the jobs we are taking align to where we want to go.

Where they come together

If you are coming home each day from working on the “job”, stressed out from the day’s activities, not looking forward to what’s next and overall feeling as though you are burnt out from all that you are doing – it’s a sign that your current job is not in alignment with the direction of your career and the path you want to be on.  Does this mean it’s time to leave?  That answer depends on whether the job provides you any additional value to furthering your career.  If not, then perhaps it is time to move on.  If it is, then find a way to get through the stress and the drudgery and make it interesting and inspirational once more.
When we don’t map out our career path, we find ourselves going from job to job, hoping the next job puts us back on the path we want to be on when this could not be further from the truth.
Your career is your responsibility – not someone else’s.
The onus is on you to understand where your job and career intersect and identify how one fuels the other.  If you are in a job and not thinking about your next step, your career path and where you want to go – then you need to be and you need to be doing it now.  Start simple and put together a 6, 12, 18-month plan and then identify whether your current job aligns to that path.  It doesn’t need to be complicated – start with what you are doing and what you want to be doing and draw the lines between them.  If the lines don’t connect how can you start to make them connect?  What do you need to do to start having that feeling of fulfilment needed to align your job and your career?
Break the cycle of thinking that jobs and careers are one and the same – and start planning your future.

Featured photo credit: Marius Boatca via flickr.com

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Greg Thomas

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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