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5 Easy Ways To Bring New Customers Into Your Business This Fall

5 Easy Ways To Bring New Customers Into Your Business This Fall

With school back in session, parents finding their nests empty, and businesses owners saying goodbye to seasonal workers, it’s time for your business to rethink it’s Fall strategy to keep up the Summer momentum.

Don’t get caught sitting around waiting for the next peak season to come. Businesses that use downtime wisely can set themselves up for success throughout the year. Here’s what you should be thinking about to keep your business on people’s minds during the next phase, this Fall.

1. Create a seasonal window display

When designing your window display in your small business, you need to consider the objective of the window. You can break it down to two key objectives:

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  1. Show that the products are king
  2. Focus on selling the image and the identity of the store

Both options should attempt to sell and pull the customer into your store. It’s all about persuasion and proving to them that it’s worth their time to stop in and say hello (and of course buy). How are products the king? Think about it; bakeries, jewelers, florists, and hardware stores – these outlets can really capitalize on showing off their variety of goods. It’s hard to ignore a cookie shop that shows off their freshly baked sugar cookies, or to just pass by a diamond glistening in the sun at a captivating jewelry store.  If there is no product examples and just the name of your business it’s going to take a lot longer to lure someone into your store. If there isn’t anything worth capturing their attention, potential customers will just walk on by!

When a customer walks by, you aren’t missing out on just one customer, you’re missing out on their network. Even if the potential customer didn’t buy anything, that’s when word-of-mouth marketing can come into play. A friend might have seen something another friend enjoys and might send them to your store the next day.

2. Engage Your Social Media Fans

There’s nothing better than when a small business is able to tease their fans with a new product release or even when they simply have a new item in stock. For example, use Facebook Live to give a sneak peek, or a behind-the-scenes look into your world. Be sure to watch the live comments and offer a chance to create a two-way conversation between you and your audience – but don’t fully giveaway your news!

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These types of teaser videos and imagery should promote questions such as:

  • “Oh, what is that?”
  • “Have you ever seen something like this?”
  • “When can I try?”

Doing things like this will keep your brand on top of minds and have people lined up to check out your news when it comes time.

3. Give People A Reason To Hang Out

Hosting an event is always a sure way to get new people into the door. There is nothing that can compel people more to attend an event than when there are free food and drink – maybe even some prizes (we’ll get to that in the next tip).

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Gravitate, a co-working space in Des Moines, Iowa, opens the doors wide-open to the entrepreneur and remote community every first Friday of the month for a happy hour and open co-working. It brings in people that don’t normally visit but they get to experience the coworking community, network with other remote workers and start-up founders all while enjoying local craft beer.

Gravitate - First Friday

    4. Giveaway Special Items From Your Store

    Giveaways are a great idea to get people excited about your business. They allow people to experience your product and services without putting any money down.

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    Another perk of doing giveaways is that you can count on some user-generated content (UGC). If you want stellar examples of UGC, check out ‘Creatures of Content.’ They tell impressive stories using products from companies that range from comics to drinking awesome coffee. They’re free to use the product however they want, just like your customers will be able to do after they win a contest.

    If you don’t know how to get started with a giveaway, try testing out one of these giveaway tools:

    5. Celebrate a new holiday

    If you’re a coffee shop owner looking for marketing ideas, creating a holiday around a certain coffee flavor or style is a fun idea to try. With Fall coming up quickly, and flavors like pumpkin spice and cinnamon making their come back, jump on the trendiness of the term and create a holiday! If you aren’t able to decide on a creative holiday, have no fear. You can capitalize on National Coffee Day. Give your customers specials such as buy one, get one free or have a live jazz band in the coffee shop for the day to provide a unique experience.

    Using any of these ideas this Fall will give you, your store, and your customers an experience that will have you turning over inventory faster than the leaves turning red.

    Featured photo credit: Pexels via pexels.com

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    Nick Lucs

    Digital Marketing Specialist

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    Last Updated on February 15, 2019

    How to Achieve Goals and Increase Your Chance of Success

    How to Achieve Goals and Increase Your Chance of Success

    Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

    If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

    Luckily, you can realize almost any dream when you harness the right goal-setting methods.

    In this article, I’ll show you how to achieve goals and get closer you success.

    1. Break your dreams down into specific and measurable steps

    We couldn’t talk about goal-setting without mentioning SMART goals.

    SMART goals are specific, measurable, assignable, realistic, and time-related.

    Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

    Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

    Find out more tips about utilizing SMART goals here:

    How to Use SMART Goal to Become Highly Successful in Life

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    2. Have at least one clearly defined goal for every interest and role in your life

    It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

    To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

    Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

    You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

    3. Align your goals with your life’s mission, purpose and passion

    Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

    Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

    Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

    Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

    4. Create goals that ignite your spirit and inspire you to take action

    If you can’t be fired up about your goals from the start, they might not be good goals for you.

    The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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    You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

    If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

    5. Write down all your goals in specific, measurable detail

    This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

    When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

    When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

    Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

    If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

    6. Commit to hitting each of your targets without exception

    You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

    You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

    Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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    We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

    7. Share your goals with others to motivate each other

    There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

    When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

    This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

    8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

    Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

    Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

    Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

    In addition, celebrating small wins helps you stay motivated. Here’s how:

    How To Celebrate Small Wins To Achieve Big Goals

    9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

    Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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    When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

    It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

    10. Take an action step toward reaching your goals every day

    Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

    Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

    Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

    Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

    The Bottom Line

    Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

    It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

    More Resources About Setting & Achieving Goals

    Featured photo credit: Andrew Neel via unsplash.com

    Reference

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