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5 Easy Ways To Bring New Customers Into Your Business This Fall

5 Easy Ways To Bring New Customers Into Your Business This Fall

With school back in session, parents finding their nests empty, and businesses owners saying goodbye to seasonal workers, it’s time for your business to rethink it’s Fall strategy to keep up the Summer momentum.

Don’t get caught sitting around waiting for the next peak season to come. Businesses that use downtime wisely can set themselves up for success throughout the year. Here’s what you should be thinking about to keep your business on people’s minds during the next phase, this Fall.

1. Create a seasonal window display

When designing your window display in your small business, you need to consider the objective of the window. You can break it down to two key objectives:

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  1. Show that the products are king
  2. Focus on selling the image and the identity of the store

Both options should attempt to sell and pull the customer into your store. It’s all about persuasion and proving to them that it’s worth their time to stop in and say hello (and of course buy). How are products the king? Think about it; bakeries, jewelers, florists, and hardware stores – these outlets can really capitalize on showing off their variety of goods. It’s hard to ignore a cookie shop that shows off their freshly baked sugar cookies, or to just pass by a diamond glistening in the sun at a captivating jewelry store.  If there is no product examples and just the name of your business it’s going to take a lot longer to lure someone into your store. If there isn’t anything worth capturing their attention, potential customers will just walk on by!

When a customer walks by, you aren’t missing out on just one customer, you’re missing out on their network. Even if the potential customer didn’t buy anything, that’s when word-of-mouth marketing can come into play. A friend might have seen something another friend enjoys and might send them to your store the next day.

2. Engage Your Social Media Fans

There’s nothing better than when a small business is able to tease their fans with a new product release or even when they simply have a new item in stock. For example, use Facebook Live to give a sneak peek, or a behind-the-scenes look into your world. Be sure to watch the live comments and offer a chance to create a two-way conversation between you and your audience – but don’t fully giveaway your news!

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These types of teaser videos and imagery should promote questions such as:

  • “Oh, what is that?”
  • “Have you ever seen something like this?”
  • “When can I try?”

Doing things like this will keep your brand on top of minds and have people lined up to check out your news when it comes time.

3. Give People A Reason To Hang Out

Hosting an event is always a sure way to get new people into the door. There is nothing that can compel people more to attend an event than when there are free food and drink – maybe even some prizes (we’ll get to that in the next tip).

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Gravitate, a co-working space in Des Moines, Iowa, opens the doors wide-open to the entrepreneur and remote community every first Friday of the month for a happy hour and open co-working. It brings in people that don’t normally visit but they get to experience the coworking community, network with other remote workers and start-up founders all while enjoying local craft beer.

Gravitate - First Friday

    4. Giveaway Special Items From Your Store

    Giveaways are a great idea to get people excited about your business. They allow people to experience your product and services without putting any money down.

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    Another perk of doing giveaways is that you can count on some user-generated content (UGC). If you want stellar examples of UGC, check out ‘Creatures of Content.’ They tell impressive stories using products from companies that range from comics to drinking awesome coffee. They’re free to use the product however they want, just like your customers will be able to do after they win a contest.

    If you don’t know how to get started with a giveaway, try testing out one of these giveaway tools:

    5. Celebrate a new holiday

    If you’re a coffee shop owner looking for marketing ideas, creating a holiday around a certain coffee flavor or style is a fun idea to try. With Fall coming up quickly, and flavors like pumpkin spice and cinnamon making their come back, jump on the trendiness of the term and create a holiday! If you aren’t able to decide on a creative holiday, have no fear. You can capitalize on National Coffee Day. Give your customers specials such as buy one, get one free or have a live jazz band in the coffee shop for the day to provide a unique experience.

    Using any of these ideas this Fall will give you, your store, and your customers an experience that will have you turning over inventory faster than the leaves turning red.

    Featured photo credit: Pexels via pexels.com

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    Nick Lucs

    Digital Marketing Specialist

    5 Easy Ways To Bring New Customers Into Your Business This Fall The Ultimate List Of Customer Service Skills That Managers Need To Master

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    Last Updated on August 20, 2018

    Quit Your Job If You Don’t Like It, No Matter What

    Quit Your Job If You Don’t Like It, No Matter What

    Do you know that feeling? The one where you have to wake up to go to your boring 9-5 job to work with the same boring colleagues who don’t appreciate what you do.

    I do, and that’s why I’ve decided to quit my job and follow my passion. This, however, requires a solid plan and some guts.

    The one who perseveres doesn’t always win. Sometimes life has more to offer when you quit your current job. Yes, I know. It’s overwhelming and scary.

    People who quit are often seen as ‘losers’. They say: “You should finish what you’ve started”.

    I know like no other that quitting your job can be very stressful. A dozen questions come up when you’re thinking about quitting your job, most starting with: What if?

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    “What if I don’t find a job I love and regret quitting my current job?”
    “What if I can’t find another job and I get in debt because I can’t pay my bills?”
    “What if my family and friends judge me and disapprove of the decisions I make?”
    “What if I quit my job to pursue my dream, but I fail?

    After all, if you admit to the truth of your surroundings, you’re forced to acknowledge that you’ve made a wrong decision by choosing your current job. But don’t forget that quitting certain things in life can be the path to your success!

    One of my favorite quotes by Henry Ford:

    If you always do what you’ve always done, you’ll always get what you’ve always got.

    Everything takes energy

    Everything you do in life takes energy. It takes energy to participate in your weekly activities. It takes energy to commute to work every day. It takes energy to organize your sister’s big wedding.

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    Each of the responsibilities we have take a little bit of our energy. We only have a certain amount of energy a day, so we have to spend it wisely.  Same goes for our time. The only things we can’t buy in this world are time and energy. Yes, you could buy an energy drink, but will it feel the same as eight hours of sleep? Will it be as healthy?

    The more stress there is in your life, the less focus you have. This will weaken your results.

    Find something that is worth doing

    Do you have to quit every time the going gets touch? Absolutely not! You should quit when you’ve put everything you’ve got into something, but don’t see a bright future in it.

    When you do something you love and that has purpose in your life, you should push through and give everything you have.

    I find star athletes very inspiring. They don’t quit till they step on that stage to receive their hard earned gold medal. From the start, they know how much work its going to take and what they have to sacrifice.

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    When you do something you’re really passionate about, you’re not in a downward spiral. Before you even start you can already see the finish line. The more focus you have for something, the faster you’ll reach the finish.

    It is definitely possible to spend your valuable time on something you love and earn money doing it. You just have to find out how — by doing enough research.

    Other excuses I often hear are:

    “But I have my wife and kids, who is going to pay the bills?”
    “I don’t have time for that, I’m too busy with… stuff” (Like watching TV for 2 hours every day.)
    “At least I get the same paycheck every month if I work for a boss.”
    “Quitting my job is too much risk with this crisis.”

    I understand those points. But if you’ve never tried it, you’ll never know how it could be. The fear of failure keeps people from stepping out of their comfort zone.

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    I’ve heard many people say, “I work to let my children make their dream come true”. I think they should rephrase that sentence to: “I pursue my dreams — to inspire and show my children anything is possible.” 

    Conclusion

    Think carefully about what you spend your time on. Don’t waste it on things that don’t brighten your future. Instead, search for opportunities. And come up with a solid plan before you take any impulsive actions.

    Only good things happen outside of your comfort zone.

    Do you dare to quit your job for more success in life?

    Featured photo credit: Unsplash via unsplash.com

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