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5 Easy Ways To Bring New Customers Into Your Business This Fall

5 Easy Ways To Bring New Customers Into Your Business This Fall

With school back in session, parents finding their nests empty, and businesses owners saying goodbye to seasonal workers, it’s time for your business to rethink it’s Fall strategy to keep up the Summer momentum.

Don’t get caught sitting around waiting for the next peak season to come. Businesses that use downtime wisely can set themselves up for success throughout the year. Here’s what you should be thinking about to keep your business on people’s minds during the next phase, this Fall.

1. Create a seasonal window display

When designing your window display in your small business, you need to consider the objective of the window. You can break it down to two key objectives:

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  1. Show that the products are king
  2. Focus on selling the image and the identity of the store

Both options should attempt to sell and pull the customer into your store. It’s all about persuasion and proving to them that it’s worth their time to stop in and say hello (and of course buy). How are products the king? Think about it; bakeries, jewelers, florists, and hardware stores – these outlets can really capitalize on showing off their variety of goods. It’s hard to ignore a cookie shop that shows off their freshly baked sugar cookies, or to just pass by a diamond glistening in the sun at a captivating jewelry store.  If there is no product examples and just the name of your business it’s going to take a lot longer to lure someone into your store. If there isn’t anything worth capturing their attention, potential customers will just walk on by!

When a customer walks by, you aren’t missing out on just one customer, you’re missing out on their network. Even if the potential customer didn’t buy anything, that’s when word-of-mouth marketing can come into play. A friend might have seen something another friend enjoys and might send them to your store the next day.

2. Engage Your Social Media Fans

There’s nothing better than when a small business is able to tease their fans with a new product release or even when they simply have a new item in stock. For example, use Facebook Live to give a sneak peek, or a behind-the-scenes look into your world. Be sure to watch the live comments and offer a chance to create a two-way conversation between you and your audience – but don’t fully giveaway your news!

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These types of teaser videos and imagery should promote questions such as:

  • “Oh, what is that?”
  • “Have you ever seen something like this?”
  • “When can I try?”

Doing things like this will keep your brand on top of minds and have people lined up to check out your news when it comes time.

3. Give People A Reason To Hang Out

Hosting an event is always a sure way to get new people into the door. There is nothing that can compel people more to attend an event than when there are free food and drink – maybe even some prizes (we’ll get to that in the next tip).

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Gravitate, a co-working space in Des Moines, Iowa, opens the doors wide-open to the entrepreneur and remote community every first Friday of the month for a happy hour and open co-working. It brings in people that don’t normally visit but they get to experience the coworking community, network with other remote workers and start-up founders all while enjoying local craft beer.

Gravitate - First Friday

    4. Giveaway Special Items From Your Store

    Giveaways are a great idea to get people excited about your business. They allow people to experience your product and services without putting any money down.

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    Another perk of doing giveaways is that you can count on some user-generated content (UGC). If you want stellar examples of UGC, check out ‘Creatures of Content.’ They tell impressive stories using products from companies that range from comics to drinking awesome coffee. They’re free to use the product however they want, just like your customers will be able to do after they win a contest.

    If you don’t know how to get started with a giveaway, try testing out one of these giveaway tools:

    5. Celebrate a new holiday

    If you’re a coffee shop owner looking for marketing ideas, creating a holiday around a certain coffee flavor or style is a fun idea to try. With Fall coming up quickly, and flavors like pumpkin spice and cinnamon making their come back, jump on the trendiness of the term and create a holiday! If you aren’t able to decide on a creative holiday, have no fear. You can capitalize on National Coffee Day. Give your customers specials such as buy one, get one free or have a live jazz band in the coffee shop for the day to provide a unique experience.

    Using any of these ideas this Fall will give you, your store, and your customers an experience that will have you turning over inventory faster than the leaves turning red.

    Featured photo credit: Pexels via pexels.com

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    Nick Lucs

    Digital Marketing Specialist

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    Last Updated on August 10, 2020

    10 Things You Should Do If You’re Unemployed

    10 Things You Should Do If You’re Unemployed

    Regardless of your background, times today are tough. While uneven economies around the world have made it incredibly difficult for many people to find work, the recent COVID pandemic has made things worse.

    Regardless of age and qualification, stretches of unemployment have affected us all in recent years. While we might not be able to control being unemployed, we can control how we react to it.

    Despite difficult conditions, there are many ways to grow and stay hopeful. Whether you’re looking for work, or just taking a breather between assignments, these 10 endeavors will keep you busy and productive. Plus, some may even help push your resume to the top of the next pile.

    Here’re 10 things you should do when you’re unemployed:

    1. Keep a Schedule

    It’s fine to take a few days after you’re finished at work to relax, but try not to get too comfortable.

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    As welcoming as permanently moving into your sweatpants may seem, keeping a schedule is one way to stay productive and focused. While unemployed, if you continue to start your day early, you are more likely to get more done. Also, keeping up with day to day tasks makes you less likely to grow depressed or inactive.

    2. Join a Temp Agency

    One of the easiest ways to bridge the gap between jobs is to find temporary work, or work with a temp agency. While many unemployed people job hunt religiously, rememberer to include temp agencies in the search.

    While not a permanent solution, you will be in a better position financially while you search for something permanent.

    3. Work Online

    Another great option if you’re unemployed is online work. Many different sites offer a variety of ways to make money online, but make sure the site you’re working for is reputable.

    Micro job sites such as Fiverr and Upwork as well as sites that pay for you to take surveys, are all quick, legitimate options. While these sites sometimes offer lower pay, it’s always better to move forward slowly than not at all.

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    Here’s How to Find and Land a Legit Online Work from Home Job.

    4. Get Organized

    Unemployment is an excellent opportunity to get organized. Embark on some spring cleaning, go through old boxes, and get rid of the things you don’t need. Streamlining your life will help you dive head first into the next chapter, plus it helps you feel like your unemployed time is spent productively.

    Try these tips: How to Organize Your Life: 10 Habits of Really Organized People

    5. Exercise

    Much like organizing your life, another good way to keep yourself enthusiastic and healthy is to exercise. It doesn’t take much to get slightly more active, and exercise can help you stay positive. Even a walk around the block a few times a week can do a lot for keeping you motivated and determined. If you take care of yourself, you can make the most of this extra time.

    6. Volunteer

    Volunteering is an excellent way to use extra time when you’re unemployed. Additionally, if you volunteer in an area related to your job qualifications, you can often include the experience on your resume.

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    Not only that, doing good is a true mood booster and is sure to help you stay optimistic while looking for your next job.

    7. Improve Your Skills

    Looking for ways to increase your job skills while unemployed is a good way to move forward as well. Look for certifications or training you could take, especially those offered for free.

    You can qualify more for even entry level positions with extra training in your line of work, and many cities or states offer job skills training. Refreshing your resume, and interview and job skills may make your job hunt easier.

    8. Treat Yourself

    Unemployment can be trying and tiring, so don’t forget to treat yourself occasionally. Take a reasonable amount of time off from your weekly job hunt to recharge and rest up. Letting yourself rest will maximize your productivity during the hours you job search.

    Even if you don’t have extra money for entertainment, a walk or visit to the park can do wonders to help you go back and attack your job hunt.

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    9. See What You Can Sell

    Another good way to bridge the gap between jobs is to sell unused possessions. eBay and Amazon are both secure sites, but traditional garage sales are a fine option too. Sell off a few video games, or some electronics, for some quick and easy cash while you figure out a permanent solution.

    10. Take a Course

    Much like training and certifications, taking a class can be a good way to keep yourself sharp while unemployed. Especially when you’re between jobs, it can be easy to forget this option, as most courses cost money. Don’t forget the mass of free educational tools online: 25 Killer Sites For Free Online Education

    Keeping your brain sharp can help you stay focused and may even help you learn some new, relevant job skills.

    The Bottom Line

    While unemployment numbers are still high, there are many things you can do to better yourself and move forward. While new skills to aid your job hung might seem out of reach, there are plenty of free ways to get ahead, online and off.

    Additionally, don’t forget that taking time for yourself can do wonders for keeping you productive in your job hunt. While it is a challenge, don’t give up–being unemployed can offer you extra time to better yourself, and possibly grow more qualified to find work.

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    Featured photo credit: neONBRAND via unsplash.com

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