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10 Simple Ways To Increase Your Influence On Instagram

10 Simple Ways To Increase Your Influence On Instagram

Instagram is one of the most popular photo- and video-sharing social networks, with almost 300 million daily active users and 500 million monthly active users (as of the end of June 2016). Celebrities, athletes, business people, and normal people from all walks of life have taken to Instagram to share photos and videos with their fans and admirers.

A platform as big as Instagram provides opportunities just as big for marketing and promoting things. There are thousands of accounts on Instagram that are promoting and marketing something to huge numbers of followers. But, how do they manage to get thousands and millions of followers? Well, they understand a few simple things that need to be done on Instagram besides posting photos and videos.

If you want your account to get noticed by more people and get some of that big celeb-like fan follow, to grow your influence on Instagram, here are some tips to do just that.

1. Know your trade.

This is the first of all the rules in any kind of trade. It can’t be stressed enough: you’ve just got to know what it is that you actually intend to do. “Know your niche.” Know what your niche is on Instagram. Pick that topic and know your potential audiences who you want to influence and really stick to the topic, period. You won’t get anywhere on Instagram if you don’t know who you want to influence in the first place and how.

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Merely posting your selfies and your meals isn’t going to interest anyone out there unless you are a celebrity. So it is important that you understand what your selling point is on Instagram, hone in on it, and then set on to harness the power of Instagram.

2. Create content that is double-tap worthy.

This should be obvious, since it is what Instagram is all about: awesome photos and videos that people would like and likely share. That is how your influence starts to grow on Instagram — with share-worthy content.

Great photography is always appreciated on Instagram and other social media alike. Make use of Instagram’s filters and editing tools to the fullest. Researchers have found that filtered photos on Instagram are 21% more likely to be viewed and 45% more likely to be commented on than unfiltered photos.

3. Share user-generated content.

One smart strategy that Instagram stars with marketing agendas are embracing is to share user-generated content. They are scouring the web for the best user content related to their niche and are featuring this content on their accounts.

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And that seems to be working well for them — after all, everybody likes to be in the spotlight. By giving people the spotlight, they are getting them excited about their brands. Really a win-win strategy.

4. Post consistently.

Social media influence isn’t built solely with a “good enough” account and posting high-quality photographs. It’s not enough if you want a large number of followers. It requires daily attention and interaction, and over time, your influence increases (if you put enough time and effort into building influence).

Brands that post regularly tend to have more successful accounts on Instagram. It is important that you give your followers something to notice you — your posts are what make you noteworthy on Instagram. So  post consistently (at least once a day) to let your followers know that you are someone worthy of their attention.

5. Get savvy with hashtags.

Hashtags on Instagram are your best bets to funnel viewers into your account. If you don’t know how they work, it’s time you started studying them because crafting the right hashtags could make a big difference to your account’s visibility on Instagram. Searching content of interest on Instagram by hashtags is similar to a keyword search for a blog post. Adding relevant hashtags to your photos lets your posts be visible to the users interested in your niche.

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A maximum of thirty hashtags are allowed per post on Instagram and many successful accounts max out this ability to lure viewers over to their accounts. Load up on good hashtags to target your audience.

6. Encourage followers to participate.

Social media is big in the first place because of people’s participation. They want to be involved. And it is to your benefit if you let them be involved. That grows your community.

Ask your audience for feedback. Host a photo contest and give out rewards. People follow your brand on social media to take advantage of whatever you have to offer them. Ask questions in your captions. Ask your followers to tag their friends and repost your photos. That helps you grow your network and influence.

7. Engage in conversations.

Engage in conversations with your followers to get to know them better and understand what type of content they are interested in. Comment on the posts of big influencers in your community and collaborate with them if you find the opportunity. Mention each other in posts like you would share links on blog posts.

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“To lead, you must first learn to follow.” That is true indeed. Follow back your followers and engage with them by taking the time to comment and reply to comments. This is a great way to be noticed within your community and boost your influence. There are shortcuts to growing Instagram influence like buying views, but to reap long-term rewards, you want to build step by step.

8. Use collaborative social media to cross promote.

Cross promotion is a great way to get some extra exposure. Instagram allows you to share your photos to other platforms, such as Facebook, Twitter, Tumblr, etc. It also lets you embed Instagram photos in your blog posts.

 9. Pay attention to trends.

In social media, where things keep evolving, trends come and go frequently. It is important you keep up with the trends to stay ahead. The hashtag is a trend that is still prevalent on Instagram. Sponsored posts are more likely to be noticed by a large number of Instagram users.

Keeping up with changes to the platform and new trends will definitely help you grow your presence on the social network.

10. Make use of Instagram analytics tools.

There are free tools available that help you measure your social network influence. Make use of these tools to keep track of your Instagram presence and understand where you need to improve.

Featured photo credit: Pixabay via pixabay.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Published on November 9, 2018

How to Improve Your Computer Skills to Get Ahead in Your Career

How to Improve Your Computer Skills to Get Ahead in Your Career

Technology has taken the business world by storm. People and businesses are progressively reliant on technology world these days. As a result, the people with impressive knowledge and experience with a computer are in demand.

Considering this growing market trend, if you too wish to bag a profitable job, this article is apt for you. Here, we will dig deeper into the business and technology world to look into what are the best computer skills one should invest in and what resources to get help from.

So, are you ready? Here we begin.

6 Most-In Demand Computer Skills This Year (and Beyond)

When talking about computer skills, following are the 6 computer skills that can fill your mailbox with endless job opportunities (besides, having an English and Hindi typing speed of 40+ WPM):-

1. Spreadsheets and Databases

Considering the treasure trove of data companies are handling these days, Spreadsheet and Database management skill tops the list. It is considered the most wanted job skill in the market, with a salary of around $53,129/yr for an entry-level position. However, the spreadsheet skill does not confine to auditing data from cells.

To get hired based on this computer skill, you need to become a Spreadsheet ninja. From storing data to organizing them, applying complex mathematics formulas, and creating complex macros, you need to be an expert at all.

In other words, you need to have an expertise at working with:

  • Microsoft Excel
  • Microsoft Access
  • Statistics
  • Data Analytics
  • Adobe Campaign
  • Quickbooks
  • XML Database management system
  • Filemaker Pro
  • MATLAB
  • Hive
  • FORTRAN
  • RDBMS (Relational Database Management System)
  • SAS

2. Social Media, Email, and Blogging

Though people are socially active, not everyone knows how to use the social media tools on the professional front. In such a scenario, having an expertise at writing engaging yet professional emails, writing blogs, and managing social media activities is a ticket to entry in reputed organizations.

Some of the skills related to social media, email and blogging that will have a leg up in the hiring process are:

  • Content Management System (CMS)
  • Google Analytics
  • Cascading Style Sheets (CSS)
  • Email Marketing
  • Web Page Design
  • WordPress
  • Digital Media
  • Search Engine Optimization (SEO)
  • Campaign Management Software

3. Graphic Design and Word Processing

A solid grasp of skills to present the gained information in the much readable form is another market need. When considering this computer skill category, you need to enhance your skills at:

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • AutoCAD
  • CorelDRAW
  • Microsoft Visual Studio
  • Maya
  • Microsoft Word
  • Microsoft Publisher
  • Operating Digital Cameras

4. Software and Hardware Design and Development

The Software and Hardware development, in simpler language, means designing, implementing, and testing the computer software/hardware applications. It is the most profitable computer skill, with a different job opening, including Software Architect, Software Analyst, Software programmer, Hardware configuration, etc.

To be capable of developing and testing the software and hardware, you need to peruse your users’ needs and build an application that hits their pain points. You need to work with different web and mobile app coding languages for gaining the attention of your audience, some of which are:

  • HTML
  • C/C++
  • Java
  • Python
  • XML
  • UI/UX
  • LINUX
  • CISC and RISC architecture
  • Embedded Processor Hardware Design
  • Memory Management
  • PCB Layout
  • SQL

5. IT Troubleshooting

Working on computers is one thing and having a knack of looking into the associated issues and resolving them in real-time is another. There are various employees and graduates who work with computer systems in their daily lives, but get confused when it comes to dealing with frozen programs and performing routine maintenance.

So, if you are familiar with the basic anatomy of computers and machines and know the tricks to perform such tasks to streamline the working process, enter the IT support arena. The prime IT troubleshooting skills one needs to work upon are:

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  • Backup management
  • Diagnostics
  • End User support
  • Client-Server management
  • Installation and configuration
  • Issue tracking system (ITS)
  • System administration
  • Tech support

6. Enterprise Systems

Many Enterprises have their own enterprise solutions like PeopleSoft for managing their data and operations.

Becoming a master at using the enterprise solutions mentioned in their ‘Requirements’ area can also lessen the barrier to get a job.

The Roadmap to Excel Your Computer Skills

Now that you know the 6 most popular computer skills in the market, the first decision, you need to take is which computer skill you want to work upon. All the skills are equally considerable for making a career ahead. So, choose one as per your interest.

Once done, look forward to the following resources for boosting your computer skills and getting a reputed, handsome job.

Depending on the computer skill you opt, here are the online courses you can turn to for elevating your career opportunities:

1. Become a Spreadsheet and Database Ninja

a. Microsoft Excel Training Online Course – Basic & Advanced

Whether you are a beginner, intermediate or expert at working with spreadsheets, this online course has something new for everyone to become excel efficient users.

Divided into 48 interesting lessons, the course empowers you to learn the technique of using mathematical, statistical, logical and text functions, sorting and filtering the data, creating Pivot Tables, building macros, finding a value with VLOOKUp, and much more.

b. Excel- Online Courses, Classes, Training, Tutorials on Lynda

This is another impressive course to unlock the power of Excel. Designed for people from all walks of life and familiarity with Excel tools. This course helps you gain in-depth knowledge from the experts about this data-analyzing tool and make the magic in spreadsheet creation and management process.

c. SQL & Database Design A-Z™: Learn MS SQL Server + PostgreSQL

Build a successful career in the data analytics world with this online course.

Revolving around the two top databases, MS SQL and PostgreSQL, this course will give you a comprehensive knowledge of the working of the databases and understanding of all the related elements, including how to create, update, organize, and safeguard the data.

2. Rule the Social Media World

a. Free Social Media Course by HubSpot

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Introduced by the top experienced inbound professors from Hubspot, here you will get a comprehensive knowledge of Social media marketing.

From understanding how to build relationships on different social media platforms to creating a perfect strategy to engage them, leveraging the benefits of social advertising, and analyzing your social media ROI, this course will bring out the best out of you.

b. Write Professional Emails in English by Coursera

This online course will be the right weapon to look into the differences and similarities between different email styles, improve your English writing skills, write effective subject lines, maintain the formality tone in emails, and more to make a powerful impact on the receivers with your email.

c. Ninja Writing: The Four Levels of Writing Mastery

Founded by Udemy, this online course will excel your skills to build a masterpiece everytime you write.

Here, you will get the guidance from the editors of the top newspapers and websites, and understand what kind of words and tone to use for leaving a spellbinding impact on the readers.

3. Launch Your Own Software or Hardware Equipment

a. Hardware and Software Courses by Coursera

From Big Data to IoT, Sensor Circuit Design, Embedded Software and Hardware Architecture, and Motor Control Circuit, this course will give you a glimpse of all the hardware devices, equipment, and programming languages to build wonders.

b. Free Software and Web Development Certifications Online by Alison

Become the software developer market demands with Alison’s Java, C#, Python, R, PHP, or MySQL database course. From backend to frontend development and software testing.

The course helps you to learn how to design, develop and test software and working in a team while contributing to the team success.

c. Free Online Software Development and MOOCs Course by Class Central

The Class Central online course will make you a master of software development. Here, you will learn the basic concepts of development like Agile, Design Patterns, and Version Control with Git, along with gaining experience of working with the top programming languages.

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4. Live and Breathe Creativity

a. Udemy: Introduction to Graphic Design

It is a top-rated program for the new learners and designers to explore the Graphic Design world.

From the history of communication to the design principles, the course will help the students to learn everything specifically and implement in the real world.

b. Canva Design School

From a beginner to advanced level, this course will provide you with an elaborated and comprehensive knowledge of graphic design. In the form of 4 modules, this course will help the interested graphic designers to try out their skills at Graphics, ranging from fonts to colors, backgrounds, images, shapes, and layouts.

c. Microsoft Word – Basic & Advanced

62 personalized lessons, premium video tutorials, and unlimited tests and quizzes – this certified course has everything that will make your entry to the business world easier.

d. Microsoft Office: Word, Excel and Access Productivity Bundle

The course will make you productive in Word, Excel, and Access through video lectures, articles, and various other supplemental resources.

Besides, it will offer you exclusive tips and tricks to enhance your skills at using Microsoft office.

5. Raise Your Reflexes to IT Troubleshooting

a. IT Troubleshooting Skill Training by Udemy

IT Troubleshooting Skill Training will upgrade your logical concepts over technical components to find and repair faults.

It will provide you with a methodological approach to learn the basics of troubleshooting, practice them via exercises and drills, and enhance your IT troubleshooting intelligence.

b. IT Help Desk Online Course on Lynda

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The Lynda’s IT troubleshooting online course will train you how to respond to the issues related to Windows 10, Office 365, JIRA software, and more, from a local as well as a remote location.

Mobile Apps and Websites to Enhance Computer Skills

The aforementioned online courses will undoubtedly train you for a successful career ahead. But, in case you want a long-term support, turn towards the following websites and mobile apps:

  • Duolingo – Duolingo app will improve your spoken and written communication skills in different languages. With the magic of gamification added to the study, the app will make learning a fun and addictive task.
  • Hemingway – Hemingway app defines the length, complexity, and common errors associated with the sentences. In this way, it helps you to write effectively and go ahead in the career.
  • Udemy – The Udemy, with its 2000+ courses, is a great platform to master new skills, advance your career and explore the newer technologies and programming languages. Enrol a course as per your budget and make a brighter future.
  • eDX – eDX is yet another commendable platform you can look forward to. The platform offers you the best of the tutorials prepared by the business professionals and technology experts, ensuring a great boost in your computer skills.
  • Excel Easy – Excel Easy, as the name depicts, will make working with Excel easier for you via their detailed tutorials and 300+ real-life examples.
  • GCF LearnFree.org – It is a one-stop platform for accelerating your future in the computer world. From graphic design to Microsoft Office, resume writing, enhancing adaptability, and much more, the top experts will guide you with everything on this platform.
  • QuarkXPress – The QuarkXPress will aid you to add soul to your design with its unparalleled collection of font style, size, and typography. The best part is that it is avails all the options in different languages, including English, Spanish, German, French, and Italian to name a few.

Bonus: Tips to Accelerate Your Approach For a Better Career Ahead

Though these resources will make you stand out from the crowd and get hired at once, you need to focus on various other things, such as:

1. Practice, Practice, Practice

It is common to forget what we learn. To ensure that you do not miss any opportunity just because you forgot, keep practising.

Make it your routine. Polish your computer skills and you will surely end up getting an offer letter from a recognized firm.

2. Work on Your Efficiency

Remembering what you learned is not enough; practice to enhance those skills to do better.

For example, if you take around 50 minutes to create a design, target for 40 minutes.

3. Look for Shortcuts

Smart work rules over hard work more often. So, look forward to learning shortcuts to do any task. This will increase your chances to crack an interview and get selected.

4. Apply for an Internship

Last but not the least, apply for an internship to see what’s trending in the market and how much you are ready for it. While doing an internship, pay attention to your weak points and work on them. This will ensure a success when you apply for your dream job.

By the late, it’s never too late to be an intern or grab whatever opportunity to learn something new! Here’s how:

How to Start Over and Reboot Your Life When It Seems Too Late

The Bottom Line

Seeing the current market scenario, it is evident that having computer skills is a boon for a better career ahead.

So, rather than struggling with thousands of other things and trying to crack interviews, focus on the computer skills mentioned in this article. Utilize the resources and experts’ tips shared and look forward to having a successful and prosperous future.

Featured photo credit: Glenn Carstens-Peters via unsplash.com

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