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10 Simple Ways To Increase Your Influence On Instagram

10 Simple Ways To Increase Your Influence On Instagram

Instagram is one of the most popular photo- and video-sharing social networks, with almost 300 million daily active users and 500 million monthly active users (as of the end of June 2016). Celebrities, athletes, business people, and normal people from all walks of life have taken to Instagram to share photos and videos with their fans and admirers.

A platform as big as Instagram provides opportunities just as big for marketing and promoting things. There are thousands of accounts on Instagram that are promoting and marketing something to huge numbers of followers. But, how do they manage to get thousands and millions of followers? Well, they understand a few simple things that need to be done on Instagram besides posting photos and videos.

If you want your account to get noticed by more people and get some of that big celeb-like fan follow, to grow your influence on Instagram, here are some tips to do just that.

1. Know your trade.

This is the first of all the rules in any kind of trade. It can’t be stressed enough: you’ve just got to know what it is that you actually intend to do. “Know your niche.” Know what your niche is on Instagram. Pick that topic and know your potential audiences who you want to influence and really stick to the topic, period. You won’t get anywhere on Instagram if you don’t know who you want to influence in the first place and how.

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Merely posting your selfies and your meals isn’t going to interest anyone out there unless you are a celebrity. So it is important that you understand what your selling point is on Instagram, hone in on it, and then set on to harness the power of Instagram.

2. Create content that is double-tap worthy.

This should be obvious, since it is what Instagram is all about: awesome photos and videos that people would like and likely share. That is how your influence starts to grow on Instagram — with share-worthy content.

Great photography is always appreciated on Instagram and other social media alike. Make use of Instagram’s filters and editing tools to the fullest. Researchers have found that filtered photos on Instagram are 21% more likely to be viewed and 45% more likely to be commented on than unfiltered photos.

3. Share user-generated content.

One smart strategy that Instagram stars with marketing agendas are embracing is to share user-generated content. They are scouring the web for the best user content related to their niche and are featuring this content on their accounts.

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And that seems to be working well for them — after all, everybody likes to be in the spotlight. By giving people the spotlight, they are getting them excited about their brands. Really a win-win strategy.

4. Post consistently.

Social media influence isn’t built solely with a “good enough” account and posting high-quality photographs. It’s not enough if you want a large number of followers. It requires daily attention and interaction, and over time, your influence increases (if you put enough time and effort into building influence).

Brands that post regularly tend to have more successful accounts on Instagram. It is important that you give your followers something to notice you — your posts are what make you noteworthy on Instagram. So  post consistently (at least once a day) to let your followers know that you are someone worthy of their attention.

5. Get savvy with hashtags.

Hashtags on Instagram are your best bets to funnel viewers into your account. If you don’t know how they work, it’s time you started studying them because crafting the right hashtags could make a big difference to your account’s visibility on Instagram. Searching content of interest on Instagram by hashtags is similar to a keyword search for a blog post. Adding relevant hashtags to your photos lets your posts be visible to the users interested in your niche.

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A maximum of thirty hashtags are allowed per post on Instagram and many successful accounts max out this ability to lure viewers over to their accounts. Load up on good hashtags to target your audience.

6. Encourage followers to participate.

Social media is big in the first place because of people’s participation. They want to be involved. And it is to your benefit if you let them be involved. That grows your community.

Ask your audience for feedback. Host a photo contest and give out rewards. People follow your brand on social media to take advantage of whatever you have to offer them. Ask questions in your captions. Ask your followers to tag their friends and repost your photos. That helps you grow your network and influence.

7. Engage in conversations.

Engage in conversations with your followers to get to know them better and understand what type of content they are interested in. Comment on the posts of big influencers in your community and collaborate with them if you find the opportunity. Mention each other in posts like you would share links on blog posts.

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“To lead, you must first learn to follow.” That is true indeed. Follow back your followers and engage with them by taking the time to comment and reply to comments. This is a great way to be noticed within your community and boost your influence. There are shortcuts to growing Instagram influence like buying views, but to reap long-term rewards, you want to build step by step.

8. Use collaborative social media to cross promote.

Cross promotion is a great way to get some extra exposure. Instagram allows you to share your photos to other platforms, such as Facebook, Twitter, Tumblr, etc. It also lets you embed Instagram photos in your blog posts.

 9. Pay attention to trends.

In social media, where things keep evolving, trends come and go frequently. It is important you keep up with the trends to stay ahead. The hashtag is a trend that is still prevalent on Instagram. Sponsored posts are more likely to be noticed by a large number of Instagram users.

Keeping up with changes to the platform and new trends will definitely help you grow your presence on the social network.

10. Make use of Instagram analytics tools.

There are free tools available that help you measure your social network influence. Make use of these tools to keep track of your Instagram presence and understand where you need to improve.

Featured photo credit: Pixabay via pixabay.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Published on October 16, 2018

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

There’s nothing more fulfilling than the sense of accomplishment you get by achieving your business goals.

Gone are the days when you used pen and paper to take notes and manage your work day. As millennials are relying heavily on technology to manage almost everything from finances to their personal fitness, goal tracking apps are also becoming increasingly popular.[1]

In this piece, we will shed some light on 7 such goal tracking apps that you can use to streamline your operations.

I have handpicked these apps from a software rating web services site Best Online Reviews. Industry experts review software on these websites and help businesses to find the right solutions to meet their various, unique business requirements.

1. Aha!

    Aha! is a California-based roadmap software provider and offers excellent goal tracking app that lets you define goals and objectives for projects. The app also lets you list out primary tasks and allows you to focus on them.

    Hosted securely on the cloud, the app offers enhanced communication tools for sharing updates through emails with select colleagues or the entire organization.

    Aha! is available on multiple platforms such as the web, Android, iOS, Windows, etc. and starts from $59 per month per user.

    Available for Web

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    2. Asana

      Asana is one of the more popular project management apps available for businesses. It lets you organize all your team’s work, such as setting up and tracking goals, creating tasks, sharing files and notes, etc.

      Asana also allows your team to organize all their tasks and focus on urgent priorities. Moreover, the app offers a delightful user experience that makes task management simple and easy.

      Asana is available on multiple platforms from PCs and Mac to iOS and Android. Multi-channel adaptability makes Asana the perfect choice to track your goals anytime, from anywhere.

      Available for iOS | Android | Web

      3. Basecamp

        Basecamp is an excellent tool to manage all your team’s projects and keep your activities organized. It opens a new thread for every task and that task is visible by the whole team.

        With Basecamp, you can schedule tasks, add to-dos, discuss tasks by adding comments, add files and attachments, and much more.

        The app is available on both mobile and desktop platforms and costs $99 per month. It is available on the web, Android, and iOS platforms and offers excellent multi-channel access.

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        Available for iOS | Android | Web

        4. Forecast

          An efficient tool for successful task management, Forecast is also a popular goal tracking app. Apart from effective milestone tracking, the app also offers convenient status reporting.

          Forecast uses project history to let you know the status of your current work. Moreover, it uses the power of artificial intelligence (AI) to provide high-quality assistance. It is a robust app for small teams to track goals and time.

          Forecast is available for free and comes with Android and iOS app support. The premium version of the app starts from $19 per month per user.

          Available for Web

          5. Wrike

            Wrike is a cloud-based collaboration and project management app that successfully manages projects from start to finish. It lets you create tasks, track work progress and retrieve reports with ease.

            The app also gives real-time work updates and helps team members to understand their work priorities. A custom report builder helps you to generate in-depth reporting.

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            Wrike’s premium version is available from $9.80 per month per user and is available on multiple platforms.

            Available for iOS | Android | Web

            6. Todo.vu

              Todo.vu is a unique platform that delivers enhanced customer relationship management (CRM), task management, time tracking, and billing functionality in a single app.

              According to Capterra, it’s an ideal app for freelancers and consultants, who are looking for tools to improve efficiency and transparency.

              Although the app is free to use with basic features, the premium plan starts from $5 per month per user. The app also comes with calendar sync and task reminder functionality to keep you on track, always.

              Available for Web

              7. Flock

                Looking for a tool to simplify task management? Try out Flock.

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                Flock comes with enhanced goal tracking and additional features like instant messaging.

                Moreover, Flock offers tons of integrations with tools such as Google, MailChimp, Jira, Dropbox, etc. It is a powerful tool that’s packed with robust features such as reminders, notes, polls and to-dos.

                Even though you can use the tool for free, the paid version of Flock is available from $4.50 per month per user.

                Available for iOS | Android | Web

                Conclusion

                Businesses need high-quality project management tools to streamline collaboration and operations. Enhanced goal tracking apps make it easy for your team to improve productivity by keeping its tasks organized.

                But it’s essential that you choose an app that meets your unique business requirements. You can choose from the above-mentioned apps to streamline operations and improve the productivity of your team.

                Featured photo credit: Alvaro Reyes via unsplash.com

                Reference

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