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10 Simple Ways To Increase Your Influence On Instagram

10 Simple Ways To Increase Your Influence On Instagram

Instagram is one of the most popular photo- and video-sharing social networks, with almost 300 million daily active users and 500 million monthly active users (as of the end of June 2016). Celebrities, athletes, business people, and normal people from all walks of life have taken to Instagram to share photos and videos with their fans and admirers.

A platform as big as Instagram provides opportunities just as big for marketing and promoting things. There are thousands of accounts on Instagram that are promoting and marketing something to huge numbers of followers. But, how do they manage to get thousands and millions of followers? Well, they understand a few simple things that need to be done on Instagram besides posting photos and videos.

If you want your account to get noticed by more people and get some of that big celeb-like fan follow, to grow your influence on Instagram, here are some tips to do just that.

1. Know your trade.

This is the first of all the rules in any kind of trade. It can’t be stressed enough: you’ve just got to know what it is that you actually intend to do. “Know your niche.” Know what your niche is on Instagram. Pick that topic and know your potential audiences who you want to influence and really stick to the topic, period. You won’t get anywhere on Instagram if you don’t know who you want to influence in the first place and how.

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Merely posting your selfies and your meals isn’t going to interest anyone out there unless you are a celebrity. So it is important that you understand what your selling point is on Instagram, hone in on it, and then set on to harness the power of Instagram.

2. Create content that is double-tap worthy.

This should be obvious, since it is what Instagram is all about: awesome photos and videos that people would like and likely share. That is how your influence starts to grow on Instagram — with share-worthy content.

Great photography is always appreciated on Instagram and other social media alike. Make use of Instagram’s filters and editing tools to the fullest. Researchers have found that filtered photos on Instagram are 21% more likely to be viewed and 45% more likely to be commented on than unfiltered photos.

3. Share user-generated content.

One smart strategy that Instagram stars with marketing agendas are embracing is to share user-generated content. They are scouring the web for the best user content related to their niche and are featuring this content on their accounts.

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And that seems to be working well for them — after all, everybody likes to be in the spotlight. By giving people the spotlight, they are getting them excited about their brands. Really a win-win strategy.

4. Post consistently.

Social media influence isn’t built solely with a “good enough” account and posting high-quality photographs. It’s not enough if you want a large number of followers. It requires daily attention and interaction, and over time, your influence increases (if you put enough time and effort into building influence).

Brands that post regularly tend to have more successful accounts on Instagram. It is important that you give your followers something to notice you — your posts are what make you noteworthy on Instagram. So  post consistently (at least once a day) to let your followers know that you are someone worthy of their attention.

5. Get savvy with hashtags.

Hashtags on Instagram are your best bets to funnel viewers into your account. If you don’t know how they work, it’s time you started studying them because crafting the right hashtags could make a big difference to your account’s visibility on Instagram. Searching content of interest on Instagram by hashtags is similar to a keyword search for a blog post. Adding relevant hashtags to your photos lets your posts be visible to the users interested in your niche.

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A maximum of thirty hashtags are allowed per post on Instagram and many successful accounts max out this ability to lure viewers over to their accounts. Load up on good hashtags to target your audience.

6. Encourage followers to participate.

Social media is big in the first place because of people’s participation. They want to be involved. And it is to your benefit if you let them be involved. That grows your community.

Ask your audience for feedback. Host a photo contest and give out rewards. People follow your brand on social media to take advantage of whatever you have to offer them. Ask questions in your captions. Ask your followers to tag their friends and repost your photos. That helps you grow your network and influence.

7. Engage in conversations.

Engage in conversations with your followers to get to know them better and understand what type of content they are interested in. Comment on the posts of big influencers in your community and collaborate with them if you find the opportunity. Mention each other in posts like you would share links on blog posts.

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“To lead, you must first learn to follow.” That is true indeed. Follow back your followers and engage with them by taking the time to comment and reply to comments. This is a great way to be noticed within your community and boost your influence. There are shortcuts to growing Instagram influence like buying views, but to reap long-term rewards, you want to build step by step.

8. Use collaborative social media to cross promote.

Cross promotion is a great way to get some extra exposure. Instagram allows you to share your photos to other platforms, such as Facebook, Twitter, Tumblr, etc. It also lets you embed Instagram photos in your blog posts.

 9. Pay attention to trends.

In social media, where things keep evolving, trends come and go frequently. It is important you keep up with the trends to stay ahead. The hashtag is a trend that is still prevalent on Instagram. Sponsored posts are more likely to be noticed by a large number of Instagram users.

Keeping up with changes to the platform and new trends will definitely help you grow your presence on the social network.

10. Make use of Instagram analytics tools.

There are free tools available that help you measure your social network influence. Make use of these tools to keep track of your Instagram presence and understand where you need to improve.

Featured photo credit: Pixabay via pixabay.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on July 29, 2020

19 Best Mac Apps for Productivity You Need in 2020

19 Best Mac Apps for Productivity You Need in 2020

Whether you use your Mac for work or just for your personal projects, you’ve likely found yourself wondering how to improve your productivity. There are only so many hours in a day, and so much mental stamina you can muster before you run out.

There are dozens of tricks you can use to improve your own productivity and outlook, but if you’re looking for a more objective, comprehensive fix, the best thing to do is equip your Mac with productivity apps designed to help you do more in less time.

This Lifehack-exclusive list has some of the best productivity apps to help you feel less tired, improve your energy, and ultimately help you get more done every day:

1. Todoist

    Available for all iOS devices, Todoist is a note-taking and organization app that can keep you on top of all your projects—both personal and professional.

    Its best features are all free to use, including browser extensions, task creation, and interactive boards you can use to organize all your notes.

    If you want to pay the optional $29 yearly fee, you can get even more advanced features like backups and automatic reminders. Even with the free version, you’ll stay far more organized.

    Download: Todoist

    2. 1Password

      You may not realize it, but you probably spend a ton of time recalling your passwords, especially if and when you forget one to an app you use on a regular basis.

      1Password is an app for Mac that saves and remembers all your passwords for you in one place, so you can access all your favorite sites with a single click.

      You’ll save time and keep all your accounts secure simultaneously. A personal plan is $2.99 per month.

      Download: 1Password

      3. Bear

        Bear is a unique kind of note-taking app designed to make it easier for Mac users to jot down notes on the go. With it, you can create to-do lists, give yourself reminders, and outline concepts for future brainstorming sessions.

        It comes with many different inline styles so you can customize your notes to your personal preferences, and remember the context in which you wrote them. The core version is free, with a $14.99 per year version available as well.

        Download: Bear

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        4. Hazel

          Hazel by noodlesoft is an automated organization tool designed for Mac that will help you automatically organize your files based on any custom rules you want to create.

          For example, you can set it to move untouched items from one folder into another folder labeled “action items” if they haven’t been addressed within a week. It can save you hours of organization over the course of a few weeks. A single license is a flat $32.

          Download: noodlesoft

          5. Alfred

            Alfred is an all-in-one app designed to save you time with Mac shortcuts and convenient custom actions. You can use it in a variety of ways.

            For example, you can access Alfred’s clipboard memory so you don’t copy and paste the same material over and over, or set up custom workflows to automate some of your most repetitive tasks.

            It’s a paid app, with multiple price points based on the features you desire.

            Download: Alfred

            6. TextExpander

              TextExpander does exactly what the name suggests; it allows you to type a short snippet of text, and expand that text automatically.

              For example, you can create a custom expansion that allows you to conjure a full paragraph you type repeatedly by simply typing a unique abbreviation. Once you get used to your custom combinations, you’ll spare your fingers from typing thousands of words.

              An individual account is $3.33 per month.

              Download: TextExpander

              7. Backblaze

                If you’ve ever experienced a crash, or theft of your Mac, you know how much time a system restore can cost you. You’ll spend hours replacing the files you lost, and lose thousands of files that are irreplaceable.

                Backblaze is an automated, inexpensive way to back up your entire Mac for just $5 a month.

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                Download: Backblaze

                8. Keyboard Maestro

                  Keyboard Maestro is an older app that still has the power to make your life easier. With it, you can automate any number of tasks based on a certain trigger (such as a hotkey combination, or an event like connecting to a wireless network). A single license only costs $36.

                  Download: Keyboard Maestro

                  9. Snagit

                    There are many applications for a good screen-capture app, whether you’re trying to illustrate a tech problem you have or just want to make an interesting meme. Snagit makes it easy, with built-in editing for both still images and video. A single license covers two machines, and costs $49.95.

                    Download: TechSmith/Snagit

                    10. Bartender

                      Bartender is the cleverly-named app that helps you clean up and organize all your menu bar icons. You can also access them quickly with keyboard shortcuts.

                      If you’re like most Mac users, those icons get cluttered quickly and stop you from working efficiently. It’s free to try for 4 weeks, after which you’ll need a $15 license.

                      Download: Bartender

                      11. Otter

                      Otter is the Mac app for the note taker who hates typing. It’s an intelligent voice-recognition system and note-taking app that will help you transcribe your conversations, keep notes during meetings, and even take contextual notes to yourself in your own time.

                      Best of all, it’s free to get started!

                      Download: Otter

                      12. Flux

                        Do you often find yourself feeling tired throughout the day, or feeling unable to get to sleep after a day of staring at your computer? That could be because of the unnatural blue light that radiates from your Mac.

                        Flux naturally adapts your display to emit light that matches the time of day, so you can sleep better and feel less tired. It’s also free!

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                        Download: Flux

                        13. PDFpen

                        If you deal with PDFs on a regular basis, you probably find yourself wishing for some kind of tool that can let you mark up those PDFs however you want. Without a dedicated app like PDFpen, this can be difficult.

                        PDFpen lets you edit PDFs in almost any conceivable way, giving you more power and saving you time. A single license is $74.95.

                        Download: Smile Software/PDFpen

                        14. OmniFocus

                          OmniFocus is all about task management. It has a clean interface that allows you to tag your tasks, schedule events, and even automate certain features.

                          It’s one of the most comprehensive solutions on the market, so there’s a bit of a learning curve to get the most out of it.

                          A standard license is $39.99, while the pro version is $79.99.

                          Download: OmniFocus

                          15. Franz

                            It’s tiring to switch between dozens of different chat programs like Facebook Messenger, Slack, and WhatsApp, whenever you want to have a conversation with a different contact.

                            Franz’s solution is simple; offer access to all these apps in one convenient package. And best of all, it’s completely open source.

                            Download: Franz

                            16. MindNode

                              If you’re the brainstorming type, you need an app like MindNode to help you efficiently organize your thoughts. There are dozens of tools you can use to connect ideas in a mind map, or simply jot down notes for future reference.

                              The core app is free, with in-app purchases available.

                              Download: MindNode

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                              17. Focus

                                The internet is a wonderful thing, but it can be awfully distracting. And if you’re like the majority of us, you’ve interrupted work on a project because of some attention-grabbing site or bad online habit. That’s where Focus comes in.

                                This app allows you to block the worst offenders with custom time limits and other constraints, so you can focus on the task at hand. A single license is $19.99.

                                Download: Focus

                                18. CleanMyMac

                                  Chances are, your Mac isn’t working as fast as it could, thanks to gigabytes of clutter and unnecessary files on your system. CleanMyMac helps you scan your Mac, monitor its health, and ultimately clean it up—so you can handle all your tasks that extra bit faster. A single license is $39.95.

                                  Download: CleanMyMac

                                  19. Grammarly

                                    A spelling error or grammatical mistake can cost you big time. It could be the source of a worse grade on a big paper, or compromise your credibility in the workplace. Thankfully, Grammarly can help you.

                                    This Mac-integrated writing assistant monitors all your writing and makes live corrections, so you’re alerted to your potential mistakes before they become permanent.

                                    A free version exists, but the premium version will cost you between $11 and $30 a month, depending on how you pay.

                                    Download: Grammarly

                                    The Bottom Line

                                    These productivity apps should help you squeeze more productive hours out of every day, but they aren’t the only tools you’ll have to help you find success.

                                    Make the time to learn about and experiment with all the life hacks that can make you more productive. By improving your devices as well as your outlook and focus, you’ll be able to get far more done in a day, and feel better doing it.

                                    More to Boost Productivity

                                    Featured photo credit: Patrick Ward via unsplash.com

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