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A Must Have Business Tool for Better Sales and Satisfied Customers

A Must Have Business Tool for Better Sales and Satisfied Customers

It is the goal of every business to increase their efficiency and to free up the time of their team. To achieve the efficiency, it is important that you have a system that can not only protect the database of customers but is also easily adaptable for your associates.

CRM stands for ‘customer relationship management’. CRM softwares help businesses in maintaining a healthy relationship with the customers. It can accomplish tasks automatically and integrate data from other areas of business without any extra work burden. It is important to choose a suitable CRM for your business, and certain important factors should be considered before you make your choice.

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1. Important Key Factor for your Business

Customer relationship management is the key element of the firm’s operations. Most of the strategic decisions rely on the feedback provided by the target market. If a company manages its customer relations, then it will be beneficial to their long-term survival. There are different CRM techniques that help any business gain sustainable competitive advantage. Customer relationship management can help any company to search for the innovative ideas based on the opinion of the customers.

2. A Source of Sustainable Competitive Advantage

This sustainable competitive advantage helps the company establish their strong position in the market or the industry. Therefore, we can say that maintaining the customer relationships should be the most important objective for any business just because of its importance and the long term advantages and benefits. In this article, we will focus on the customer relationship management (CRM) concepts and its strategies, tools and techniques along with the implications and benefits.

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3. Global Significance of Customer Relationship Management

The globalization of the markets has made it very easy for the firms to find target customers. Companies can satisfy these clients and thus gain loyalty from them. Global market helps to serve a stronger customer base, and thus these customers will be more satisfied with the company services. Another advantage of the globalization is that it may help companies to adopt newer strategies to serve the clients in the best possible way.

Customer relationship management is very necessary for the long-term survival of the enterprise because it can track the feedback of the customers. This feedback helps the firms and the executive management to modify their operations and strategies. This feedback tells the companies about the desires and demands of the targeted customers. It is necessary for the firm to pinpoint the needs and requirements of the target customers while gaining a sustainable competitive advantage in the international market. Successful CRM helps companies to provide the required efficiency to the firm’s operations because of the timeliness of the client feedback. We can say that knowing your customer is the most important key to success or being competitive in the market.

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Deliberate all of the three pillars mentioned above before considering the implementation of CRM.

Advantages and Objectives of CRM

If any firm is capable of successfully implementing the CRM tools in the company, then it will gain many of the benefits in the future development.

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  • One satisfied customer will bring three more customers
  • Increase in recurring sales because of the client satisfaction
  • Regular customers will not bother to be price sensitive because of their trust
  • Customer-oriented companies can gain a competitive advantage in the market
  • There may be a fall in the operating costs

Therefore, we can say the CRM can be a source of profitability for the firm if implemented in a proper way. The primary objectives of the application of customer relationship management in the company are;

  • Customer orientation
  • Increased Product Quality
  • Service Performance
  • Customer Satisfactions
  • Customer Retention
  • Customer Value
  • Overall Success of the Company

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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