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8 Ways to Market Yourself as a Freelancer

8 Ways to Market Yourself as a Freelancer

Building your personal brand through an online portfolio has never been as important as it is today. More than simply showcasing your latest works or achievements, it’s a way to stand out among a sea of talented, go-getters.

An online portfolio is recommended not only for freelancers but also for career shifters, college students and basically anyone who wants to make their presence known on the Web. Now, it’s easier than ever to be discovered through your personal blog or website. So easy in fact, that a LOT of people are doing it.

But competition doesn’t stop with the hundreds of domains being created every minute. According to the Bureau of Labor and Statistics (BLS), there are more than 53 million Americans who are entering the freelance industry. That means one in every three.

So how do you ensure maximum success with your online portfolio if you’re competing with millions?

The answer is simple: make it search engine-friendly.

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1. Pick a Suitable Platform for Your Online Portfolio

It all begins with the platform you choose.

  • First, identify your NICHE and search for suitable platforms in that industry.
  • Second, check for FEATURES – especially for mobile compatibility.
  • Third, see if it fits your BUDGET and unique CONTENT requirements.

For example: if you’re a blogger or researcher, sites like Contently would suit your needs best, because it was built specifically with this type of content in mind. For artists (i.e. designers, photographers, graphics creators, etc.), try Foliodrop or IM Creator. Don’t forget to check if the platform offers a FREE version (with the ability to upgrade anytime).

2. Decide on a Simple, Readable Domain Name

The K.I.S.S. rule always applies, especially when it comes to choosing domain names OR creating URLs for inner pages of your online portfolio. Simple, readable URLs perform better because:

  • People know immediately what to expect.
  • Search engines (like Google) prefer them due to usability.

The rule of the thumb is to go with your name or initials (i.e. algomez.com, alanson.contently.com). But if you want to spice it up, you can include your expertise or related terms that give clues to what you do (i.e. seoexpert.algomez.com, ask-al.com). This is recommended if you have a common name.

3. Optimize Text AND Images

Keywords are NOT obsolete – you just need to know HOW and WHERE to use them for maximum effect within your online portfolio. To know which keywords are being searched within your industry, use Google’s Keyword Planner tool. Download the results, and pick the ones that are most relevant for use in your site.

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keywords-google-planner

    But don’t limit yourself to keywords. Long-form relevant terms sprinkled in strategic places around your portfolio can help increase chances of better visibility on the Web. For instance: if you’re an SEO consultant, try scattering ‘SEO consultant services’ or ‘what does an SEO consultant do’ within your blog.

    You may also use these keywords as filenames and alt-tags for photos in your online gallery. Optimizing images is a basic SEO technique that will help boost chances of your own images being found on search results.

    4. Include Proper Tags and Categories (for Blogs and Galleries)

    If you have a personal blog or a photo gallery, grouping posts under the right category with appropriate tags does several good things, such as:

    • Help users easily and quickly find your content
    • Help search engine crawlers properly align your content with relevant search terms

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    blog-category-tags

      It’s a small act, but it has a big impact in the long run. Keep posts and photos organized for faster archiving as well.

      5. Submit Your Online Portfolio for Indexing

      With all the content that’s being created every minute, it’s not surprising that sometimes, search engines take a while to include your online portfolio (and its updates) in their database. Help Google out a bit by submitting new pages to the Search Console.

      google-console-submit

        If your portfolio is a full website, you can also make and present a Sitemap for faster indexing. Once your page has been indexed, it will appear on the search results.

        6. Include Your Link in Author Bios

        Are you writing or contributing content to other websites? Make sure to promote your online portfolio by including a link in your author byline, along with your social media accounts. This helps spread the word about your work best projects.

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        7. Share Your Portfolio on Social Media

        Of course, don’t forget about social media! Pin your online portfolio link to your Twitter page for maximum visibility. Do the same on Facebook if you have a business account (you can’t Pin on a personal account). Add a link to your LinkedIn profile as well.

        A clever tip? Include a link when creating social media headers for your profiles.

        twitter-header-online-portfolio

          This is a beautiful and creative way to promote your portfolio without putting in a clickable link. Plus, it’ll be more noticeable as it’s usually the first thing people lay eyes on whenever they visit a social media profile.

          8. Stay Consistent

          Ensure that your contact details and URLs are correct. Keep them up-to-date and consistent. This is especially important if you’re managing multiple accounts (your website, blog, social media, etc.). Whenever you can, link them together so that search engines can recognize them as belonging to the same person.

          Basic SEO will make your online portfolio user- and search engine-friendly. Don’t worry about NOT being active everywhere. Focus your attention on your online portfolio (count your personal blog, if you have one) and maybe two to three social media accounts. This ensures maximum output from every platform you’re maintaining.

          Now, you’ll be ready to be seen on the Web, across any device, anytime.

          More by this author

          Al Gomez

          SEO Expert and Entrepreneur

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          Last Updated on March 29, 2021

          5 Types of Horrible Bosses and How to Beat Them All

          5 Types of Horrible Bosses and How to Beat Them All

          When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

          What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

          The Dream Type Of Manager

          My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

          I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

          My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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          “Okay…”

          That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

          I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

          The Complete Catalogue of Bad Managers

          The Bully

          My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

          However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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          The Invisible Boss

          This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

          It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

          The Micro Manager

          The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

          Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

          The Over Promoted Boss

          The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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          You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

          The Credit Stealer

          The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

          Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

          3 Essential Ways to Work (Cope) with Bad Managers

          Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

          1. Keep evidence

          Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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          Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

          Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

          2. Hold regular meetings

          Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

          3. Stand your ground, but be ready to jump…

          Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

          However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

          Good luck!

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