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8 Ways to Market Yourself as a Freelancer

8 Ways to Market Yourself as a Freelancer

Building your personal brand through an online portfolio has never been as important as it is today. More than simply showcasing your latest works or achievements, it’s a way to stand out among a sea of talented, go-getters.

An online portfolio is recommended not only for freelancers but also for career shifters, college students and basically anyone who wants to make their presence known on the Web. Now, it’s easier than ever to be discovered through your personal blog or website. So easy in fact, that a LOT of people are doing it.

But competition doesn’t stop with the hundreds of domains being created every minute. According to the Bureau of Labor and Statistics (BLS), there are more than 53 million Americans who are entering the freelance industry. That means one in every three.

So how do you ensure maximum success with your online portfolio if you’re competing with millions?

The answer is simple: make it search engine-friendly.

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1. Pick a Suitable Platform for Your Online Portfolio

It all begins with the platform you choose.

  • First, identify your NICHE and search for suitable platforms in that industry.
  • Second, check for FEATURES – especially for mobile compatibility.
  • Third, see if it fits your BUDGET and unique CONTENT requirements.

For example: if you’re a blogger or researcher, sites like Contently would suit your needs best, because it was built specifically with this type of content in mind. For artists (i.e. designers, photographers, graphics creators, etc.), try Foliodrop or IM Creator. Don’t forget to check if the platform offers a FREE version (with the ability to upgrade anytime).

2. Decide on a Simple, Readable Domain Name

The K.I.S.S. rule always applies, especially when it comes to choosing domain names OR creating URLs for inner pages of your online portfolio. Simple, readable URLs perform better because:

  • People know immediately what to expect.
  • Search engines (like Google) prefer them due to usability.

The rule of the thumb is to go with your name or initials (i.e. algomez.com, alanson.contently.com). But if you want to spice it up, you can include your expertise or related terms that give clues to what you do (i.e. seoexpert.algomez.com, ask-al.com). This is recommended if you have a common name.

3. Optimize Text AND Images

Keywords are NOT obsolete – you just need to know HOW and WHERE to use them for maximum effect within your online portfolio. To know which keywords are being searched within your industry, use Google’s Keyword Planner tool. Download the results, and pick the ones that are most relevant for use in your site.

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keywords-google-planner

    But don’t limit yourself to keywords. Long-form relevant terms sprinkled in strategic places around your portfolio can help increase chances of better visibility on the Web. For instance: if you’re an SEO consultant, try scattering ‘SEO consultant services’ or ‘what does an SEO consultant do’ within your blog.

    You may also use these keywords as filenames and alt-tags for photos in your online gallery. Optimizing images is a basic SEO technique that will help boost chances of your own images being found on search results.

    4. Include Proper Tags and Categories (for Blogs and Galleries)

    If you have a personal blog or a photo gallery, grouping posts under the right category with appropriate tags does several good things, such as:

    • Help users easily and quickly find your content
    • Help search engine crawlers properly align your content with relevant search terms

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    blog-category-tags

      It’s a small act, but it has a big impact in the long run. Keep posts and photos organized for faster archiving as well.

      5. Submit Your Online Portfolio for Indexing

      With all the content that’s being created every minute, it’s not surprising that sometimes, search engines take a while to include your online portfolio (and its updates) in their database. Help Google out a bit by submitting new pages to the Search Console.

      google-console-submit

        If your portfolio is a full website, you can also make and present a Sitemap for faster indexing. Once your page has been indexed, it will appear on the search results.

        6. Include Your Link in Author Bios

        Are you writing or contributing content to other websites? Make sure to promote your online portfolio by including a link in your author byline, along with your social media accounts. This helps spread the word about your work best projects.

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        7. Share Your Portfolio on Social Media

        Of course, don’t forget about social media! Pin your online portfolio link to your Twitter page for maximum visibility. Do the same on Facebook if you have a business account (you can’t Pin on a personal account). Add a link to your LinkedIn profile as well.

        A clever tip? Include a link when creating social media headers for your profiles.

        twitter-header-online-portfolio

          This is a beautiful and creative way to promote your portfolio without putting in a clickable link. Plus, it’ll be more noticeable as it’s usually the first thing people lay eyes on whenever they visit a social media profile.

          8. Stay Consistent

          Ensure that your contact details and URLs are correct. Keep them up-to-date and consistent. This is especially important if you’re managing multiple accounts (your website, blog, social media, etc.). Whenever you can, link them together so that search engines can recognize them as belonging to the same person.

          Basic SEO will make your online portfolio user- and search engine-friendly. Don’t worry about NOT being active everywhere. Focus your attention on your online portfolio (count your personal blog, if you have one) and maybe two to three social media accounts. This ensures maximum output from every platform you’re maintaining.

          Now, you’ll be ready to be seen on the Web, across any device, anytime.

          More by this author

          Al Gomez

          SEO Expert and Entrepreneur

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          Last Updated on June 19, 2019

          8 Life-Changing Skills You Can Learn in Less Than 6 Months

          8 Life-Changing Skills You Can Learn in Less Than 6 Months

          Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

          By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

          In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

          1. Speed reading

          Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

          Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

          2. Public speaking

          Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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          Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

          Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

          3. Spanish

          As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

          Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

          One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

          It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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          Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

          4. Accounting

          If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

          This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

          Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

          5. Microsoft Excel

          Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

          Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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          Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

          6. Blogging/Vlogging

          Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

          Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

          7. Weight training

          Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

          We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

          Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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          8. Photo and video editing

          In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

          Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

          Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

          photoshop_3d_lights1

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