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8 Ways to Market Yourself as a Freelancer

8 Ways to Market Yourself as a Freelancer

Building your personal brand through an online portfolio has never been as important as it is today. More than simply showcasing your latest works or achievements, it’s a way to stand out among a sea of talented, go-getters.

An online portfolio is recommended not only for freelancers but also for career shifters, college students and basically anyone who wants to make their presence known on the Web. Now, it’s easier than ever to be discovered through your personal blog or website. So easy in fact, that a LOT of people are doing it.

But competition doesn’t stop with the hundreds of domains being created every minute. According to the Bureau of Labor and Statistics (BLS), there are more than 53 million Americans who are entering the freelance industry. That means one in every three.

So how do you ensure maximum success with your online portfolio if you’re competing with millions?

The answer is simple: make it search engine-friendly.

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1. Pick a Suitable Platform for Your Online Portfolio

It all begins with the platform you choose.

  • First, identify your NICHE and search for suitable platforms in that industry.
  • Second, check for FEATURES – especially for mobile compatibility.
  • Third, see if it fits your BUDGET and unique CONTENT requirements.

For example: if you’re a blogger or researcher, sites like Contently would suit your needs best, because it was built specifically with this type of content in mind. For artists (i.e. designers, photographers, graphics creators, etc.), try Foliodrop or IM Creator. Don’t forget to check if the platform offers a FREE version (with the ability to upgrade anytime).

2. Decide on a Simple, Readable Domain Name

The K.I.S.S. rule always applies, especially when it comes to choosing domain names OR creating URLs for inner pages of your online portfolio. Simple, readable URLs perform better because:

  • People know immediately what to expect.
  • Search engines (like Google) prefer them due to usability.

The rule of the thumb is to go with your name or initials (i.e. algomez.com, alanson.contently.com). But if you want to spice it up, you can include your expertise or related terms that give clues to what you do (i.e. seoexpert.algomez.com, ask-al.com). This is recommended if you have a common name.

3. Optimize Text AND Images

Keywords are NOT obsolete – you just need to know HOW and WHERE to use them for maximum effect within your online portfolio. To know which keywords are being searched within your industry, use Google’s Keyword Planner tool. Download the results, and pick the ones that are most relevant for use in your site.

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keywords-google-planner

    But don’t limit yourself to keywords. Long-form relevant terms sprinkled in strategic places around your portfolio can help increase chances of better visibility on the Web. For instance: if you’re an SEO consultant, try scattering ‘SEO consultant services’ or ‘what does an SEO consultant do’ within your blog.

    You may also use these keywords as filenames and alt-tags for photos in your online gallery. Optimizing images is a basic SEO technique that will help boost chances of your own images being found on search results.

    4. Include Proper Tags and Categories (for Blogs and Galleries)

    If you have a personal blog or a photo gallery, grouping posts under the right category with appropriate tags does several good things, such as:

    • Help users easily and quickly find your content
    • Help search engine crawlers properly align your content with relevant search terms

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    blog-category-tags

      It’s a small act, but it has a big impact in the long run. Keep posts and photos organized for faster archiving as well.

      5. Submit Your Online Portfolio for Indexing

      With all the content that’s being created every minute, it’s not surprising that sometimes, search engines take a while to include your online portfolio (and its updates) in their database. Help Google out a bit by submitting new pages to the Search Console.

      google-console-submit

        If your portfolio is a full website, you can also make and present a Sitemap for faster indexing. Once your page has been indexed, it will appear on the search results.

        6. Include Your Link in Author Bios

        Are you writing or contributing content to other websites? Make sure to promote your online portfolio by including a link in your author byline, along with your social media accounts. This helps spread the word about your work best projects.

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        7. Share Your Portfolio on Social Media

        Of course, don’t forget about social media! Pin your online portfolio link to your Twitter page for maximum visibility. Do the same on Facebook if you have a business account (you can’t Pin on a personal account). Add a link to your LinkedIn profile as well.

        A clever tip? Include a link when creating social media headers for your profiles.

        twitter-header-online-portfolio

          This is a beautiful and creative way to promote your portfolio without putting in a clickable link. Plus, it’ll be more noticeable as it’s usually the first thing people lay eyes on whenever they visit a social media profile.

          8. Stay Consistent

          Ensure that your contact details and URLs are correct. Keep them up-to-date and consistent. This is especially important if you’re managing multiple accounts (your website, blog, social media, etc.). Whenever you can, link them together so that search engines can recognize them as belonging to the same person.

          Basic SEO will make your online portfolio user- and search engine-friendly. Don’t worry about NOT being active everywhere. Focus your attention on your online portfolio (count your personal blog, if you have one) and maybe two to three social media accounts. This ensures maximum output from every platform you’re maintaining.

          Now, you’ll be ready to be seen on the Web, across any device, anytime.

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          Al Gomez

          SEO Expert and Entrepreneur

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          Last Updated on January 21, 2020

          How to Increase Work Productivity: 9 Ground Rules

          How to Increase Work Productivity: 9 Ground Rules

          We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

          So, what can we do about it? How to be productive at work?

          While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

          Keep reading to find out our tips on work productivity.

          What Does It Mean to Be Productive?

          How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

          But what does being productive actually entail?

          Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

          Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

          It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

          Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

          9 Ground Rules on How to Be Productive at Work

          1. Avoid Multitasking

          Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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          Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

          If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

          2. Turn off Notifications

          According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

          Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

          The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

          Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

          3. Manage Interruptions

          There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

          Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

          If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

          By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

          4. Eat the Frog

          Mark Twain once famously said that:

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          “if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

          What this basically means is that you should get your biggest, most urgent task out of the way first.

          We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

          Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

          5. Cut Down on Meetings

          Meetings can use up a lot of time, which is time that can be used to do something useful.

          You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

          The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

          But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

          If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

          6. Utilize Tools

          Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

          If you’re the manager or business owner, ensure your team has the right tools in place.

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          And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

          Some examples of tools that could be used:

          Communication
          • Slack for team chat and collaboration.
          • Samepage for video conference software.
          • Zendesk for customer service engagement.
          Task Management
          • Zenkit for task and project collaboration.
          • Wunderlist for listing your to-do’s.
          • Wekan for an open source option.
          Database Management
          Time Tracking
          • Clockify for a free tracker.
          • TMetric for workspace integrations.
          • TimeCamp for attendance and productivity monitoring.

          You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

          7. Declutter and Organize

          Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

          Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

          Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

          Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

          8. Take Breaks

          Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

          As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

          Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

          Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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          9. Drink Water

          Although we know we should, it’s easy to forget to drink enough water during the working day.

          Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

          Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

          A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

          If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

          You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

          The Bottom Line

          The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

          After all, it’s something that can be perceived differently depending on the exact job and work environment.

          In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

          A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

          Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

          More About Boosting Productivity

          Featured photo credit: Cathryn Lavery via unsplash.com

          Reference

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