We are living in ehe age of the World Wide Web and connection to the Internet, when even in the most rural areas, a raging 46% of the population manages to stay connected.
In the more developed countries, this figure increases to the majority of the population, sitting at around 96%. Nevertheless, it is abundantly clear that certain enterprises still maintain the belief that they do not require the use of a website for their customers to visit.
The arguments that they make to support this theory are abundant. However, six main absurd excuses seem to surface on average more than others. A brief summary of these can be seen on the infographic below provided by Infobrandz:
“A website is redundant for this particular business.”
Across major continents, the implementation of the Internet exceeded 75% of the total population (including both personal and business use) a mere two years ago in 2014.
These statistics have only risen higher to the current standing of 2016 which approximates an average of over 3 billion Internet users worldwide, with the development of countries globally as well as the World Wide Web.
These numbers may seem intimidating at first glance due to the potential amount of people that your website can be targeted to. However, understanding the potential target market that a website will be able to captivate can be the key to developing business for small business owners.
If you can correctly implement your website — meaning you are able to set up a unique webpage that captivates potential target market consumers with innovative content — it is highly likely that traffic to your business will significantly increase.
“The industry is not online.”
It’s been reported that 42% of the global population actively makes use of the internet in one form or another. In addition, this rate is increasing gradually by approximately 1.13% per year.
Looking at these numbers, it is clear that the Internet is intricately connected to the world’s population. Due to this fact, your clients, both current and potential, are most likely connected to the web in one form or another.
If your industry is considered one of those that do not require a web-based platform that promotes interaction with your clients, this should by no means hinder you from having your own web-based platform.
In fact, this should compel you even further to develop your website as it will give you a competitive edge, making you among the first in your industry to actively interact with your clients and prospective clients over the World Wide Web.
If you are able to be one of the first companies in your industry with a web-based background and customer interaction platform in place, there is a high probability that through the website, you will be able to command and grow your market share.
“Development of websites can be overly expensive.”
A lot of small business owners are under the assumption that building a professional website is going to empty your bank and leave a hole in your wallet. The cost of developing websites fluctuates according to the complexity of your site. A simple website with minimum functions can cost you from $100, whereas the price for a more advanced website theme can extend to $1000 or more.
For a small company, the complexity and features of the website don’t need to be extravagant. The cost is decreased, which makes it more affordable, thus a smart choice for investment. However, throughout the web, there are even more inexpensive options. There are dozens of DIY website builders which simplify and alleviate costs, time, and effort. Sites that offer these features include Weebly and Squarespace. If you feel that creating your own website is still too much hassle, there is a wide range of much more affordable outsourcing choices when you hire developers through sites such as Upwork and Freelancer.
The use of freelancing websites can result in a much cheaper development process if you can find the correct contractor. The average cost of a website is never easy to determine. However, with freelancing sites, you can set up the development of your site on your own budget. These costs vary from freelancer to freelancer, as well as from company to company. The most accurate average for a small business website will be around $1000-$3000. The total cost includes the domain name and hosting, the design work, the programming, and the feature development, as well as other ongoing expenses.
However, it is important to compare this expense to that of the potentially exponential benefits that an online platform can have not only for the growth of your clientele and income but also for your business as a whole.
“I have enough customers.”
The essence of a successful and growing enterprise always lays in the expansion. The development of your total market share is an essential asset, critical in maintaining your business relevance. Keeping on track with this fact will enable you to grow your small home business into a company ready to serve your retirement. Having a website is an essential step.
When people are in need of a product or service, they tend to use search engines online. Lately, mobile phones have been evaluated to be the most conventional devices used for searching. As many as 44% of online shoppers make use of the search engines on their phones to make purchasing decisions. An SEO-friendly website placed near the top of Google’s search results will be privy to approximately 60% of all organic clicks. Therefore, making small business websites with friendly search engine optimization is the key to increasing your clientele and developing your business.
“Maintaining a website requires an extensive allocation of time.”
In the past, it was difficult and time-consuming to design and maintain a successful website. However, thanks to improvement in both code and software, no longer will your website take hours away from your day leaving you no time to rest. Maintaining your website is simple and it keeps your content appealing.
The first basic step when it comes to maintaining your website is to ensure that your domain name is paid for and relevant. Domain names can average approximately $49.
After your domain name, the next step is to secure a hosting contract. Again, different packages are offered depending on your platform requirements and the particular offers available from the hosting companies. Generally, the price ranges from $1 to $10 per month.
Site maintenance is not as difficult as one may think. If you are interested in learning how the maintenance of your website will work and all that it involves, click here.
“I use social media instead.”
Using social media is a fantastic idea for all businesses, as about 2.3 billion people make use of one social platform or another. The annual growth of the number of social media users is approximately 10 % (that’s 219 million new users each year)!
A recent survey by HubSpot was conducted with 569 participants. The report concluded that businesses are expected to be on three to four social media channels at a minimum. The below graph represents customer/potential customer expectations with regards to service response time on social media platforms:
Furthermore, following a friendly and direct rule of engagement with those interacting with your business will improve the word of mouth to your brand.
It is true that having a stagnant website is not as useful as having an Instagram or a Snapchat account thriving with followers. However, no matter how many followers, shares, and likes you can accumulate per day, if you are not able to turn these idle potentials into fluctuating sales, is there a point to having them at all?
This is why it is vital to have a call to action such as a link to your website visible somewhere on your social media platform. This allows for more in-depth engagement as well as potential purchases from your website from leads generated by social media platforms — these two foundations work hand-in-hand.
Start developing your website today
Although it is true that a small business can do well for themselves without implementing and investing money in online platforms, building a website is not as difficult or as costly as it seems. Furthermore, the benefits of having a website for your small business is a motivation too strong to ignore. Not only will a website promote your company and increase your brand’s awareness, but over time it will also lead to more productive sales quotas and critical expansion in the future.
Featured photo credit: Vikas Agrawal via Infobrandz.com