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Here’s Why Some Small Businesses Are Hiding From Website Platforms

Here’s Why Some Small Businesses Are Hiding From Website Platforms

We are living in ehe age of the World Wide Web and connection to the Internet, when even in the most rural areas, a raging 46% of the population manages to stay connected.

In the more developed countries, this figure increases to the majority of the population, sitting at around 96%. Nevertheless, it is abundantly clear that certain enterprises still maintain the belief that they do not require the use of a website for their customers to visit.

The arguments that they make to support this theory are abundant. However, six main absurd excuses seem to surface on average more than others. A brief summary of these can be seen on the infographic below provided by Infobrandz:

infobrandz

    “A website is redundant for this particular business.”

    2

      Across major continents, the implementation of the Internet exceeded 75% of the total population (including both personal and business use) a mere two years ago in 2014.

      These statistics have only risen higher to the current standing of 2016 which approximates an average of over 3 billion Internet users worldwide, with the development of countries globally as well as the World Wide Web.

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      These numbers may seem intimidating at first glance due to the potential amount of people that your website can be targeted to. However, understanding the potential target market that a website will be able to captivate can be the key to developing business for small business owners.

      If you can correctly implement your website — meaning you are able to set up a unique webpage that captivates potential target market consumers with innovative content — it is highly likely that traffic to your business will significantly increase.

      “The industry is not online.”

      It’s been reported that 42% of the global population actively makes use of the internet in one form or another. In addition, this rate is increasing gradually by approximately 1.13% per year.

      Looking at these numbers, it is clear that the Internet is intricately connected to the world’s population. Due to this fact, your clients, both current and potential, are most likely connected to the web in one form or another.

      If your industry is considered one of those that do not require a web-based platform that promotes interaction with your clients, this should by no means hinder you from having your own web-based platform.

      In fact, this should compel you even further to develop your website as it will give you a competitive edge, making you among the first in your industry to actively interact with your clients and prospective clients over the World Wide Web.

      If you are able to be one of the first companies in your industry with a web-based background and customer interaction platform in place, there is a high probability that through the website, you will be able to command and grow your market share.

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      “Development of websites can be overly expensive.”

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        A lot of small business owners are under the assumption that building a professional website is going to empty your bank and leave a hole in your wallet. The cost of developing websites fluctuates according to the complexity of your site. A simple website with minimum functions can cost you from $100, whereas the price for a more advanced website theme can extend to $1000 or more.

        For a small company, the complexity and features of the website don’t need to be extravagant. The cost is decreased, which makes it more affordable, thus a smart choice for investment. However, throughout the web, there are even more inexpensive options. There are dozens of DIY website builders which simplify and alleviate costs, time, and effort. Sites that offer these features include Weebly and Squarespace. If you feel that creating your own website is still too much hassle, there is a wide range of much more affordable outsourcing choices when you hire developers through sites such as Upwork and Freelancer.

        The use of freelancing websites can result in a much cheaper development process if you can find the correct contractor. The average cost of a website is never easy to determine. However, with freelancing sites, you can set up the development of your site on your own budget. These costs vary from freelancer to freelancer, as well as from company to company. The most accurate average for a small business website will be around $1000-$3000. The total cost includes the domain name and hosting, the design work, the programming, and the feature development, as well as other ongoing expenses.

        However, it is important to compare this expense to that of the potentially exponential benefits that an online platform can have not only for the growth of your clientele and income but also for your business as a whole.

        “I have enough customers.”

        The essence of a successful and growing enterprise always lays in the expansion. The development of your total market share is an essential asset, critical in maintaining your business relevance. Keeping on track with this fact will enable you to grow your small home business into a company ready to serve your retirement. Having a website is an essential step.

        When people are in need of a product or service, they tend to use search engines online. Lately, mobile phones have been evaluated to be the most conventional devices used for searching. As many as 44% of online shoppers make use of the search engines on their phones to make purchasing decisions. An SEO-friendly website placed near the top of Google’s search results will be privy to approximately 60% of all organic clicks. Therefore, making small business websites with friendly search engine optimization is the key to increasing your clientele and developing your business.

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        y

          “Maintaining a website requires an extensive allocation of time.”

          In the past, it was difficult and time-consuming to design and maintain a successful website. However, thanks to improvement in both code and software, no longer will your website take hours away from your day leaving you no time to rest. Maintaining your website is simple and it keeps your content appealing.

          The first basic step when it comes to maintaining your website is to ensure that your domain name is paid for and relevant. Domain names can average approximately $49.

          After your domain name, the next step is to secure a hosting contract. Again, different packages are offered depending on your platform requirements and the particular offers available from the hosting companies. Generally, the price ranges from $1 to $10 per month.

          Site maintenance is not as difficult as one may think. If you are interested in learning how the maintenance of your website will work and all that it involves, click here.

          “I use social media instead.”

          Using social media is a fantastic idea for all businesses, as about 2.3 billion people make use of one social platform or another. The annual growth of the number of social media users is approximately 10 % (that’s 219 million new users each year)!

          A recent survey by HubSpot was conducted with 569 participants. The report concluded that businesses are expected to be on three to four social media channels at a minimum. The below graph represents customer/potential customer expectations with regards to service response time on social media platforms:

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          Untitled

            Furthermore, following a friendly and direct rule of engagement with those interacting with your business will improve the word of mouth to your brand.

            It is true that having a stagnant website is not as useful as having an Instagram or a Snapchat account thriving with followers. However, no matter how many followers, shares, and likes you can accumulate per day, if you are not able to turn these idle potentials into fluctuating sales, is there a point to having them at all?

            This is why it is vital to have a call to action such as a link to your website visible somewhere on your social media platform. This allows for more in-depth engagement as well as potential purchases from your website from leads generated by social media platforms — these two foundations work hand-in-hand.

            Start developing your website today

            Although it is true that a small business can do well for themselves without implementing and investing money in online platforms, building a website is not as difficult or as costly as it seems. Furthermore, the benefits of having a website for your small business is a motivation too strong to ignore. Not only will a website promote your company and increase your brand’s awareness, but over time it will also lead to more productive sales quotas and critical expansion in the future.

            Featured photo credit: Vikas Agrawal via Infobrandz.com

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            Last Updated on October 16, 2019

            How to Bounce Back Gracefully After Getting Fired

            How to Bounce Back Gracefully After Getting Fired

            Whether you saw it coming or not, getting fired is a real shock and its impact is daunting. What did you do wrong? What are you supposed to do next? When will you stop feeling so angry?

            But there are ways to deal with a layoff.

            The most important thing is to remain calm and see it as an opportunity to reflect, change and improve. This is a great time to consider what happened, look again at your needs and desires and start afresh on a stronger, more constructive basis.

            Let’s take a look at how you can bounce back gracefully after getting fired.

            1. Deal with the Shock of Getting Fired

            To lose your job is to lose your identity as a worker and as a person. Debbie Mandel, author of Addicted to Stress, states that 7 out of 10 of us define ourselves by our job titles, since work is where we spend the majority of our time and energy.

            Being laid off affronts your sense of self-worth—it implies that you simply are not good enough. It’s no wonder you feel confused and emotional.

            The first thing, then, is to take some time to digest what happened and deal with the overflow of sensations. People who quickly recover from the pain of a job loss tend to do two things very well:

            First, they accept their feelings of sadness, anger, fear and shame as a part of the natural healing process.

            Second, they do their complaining to a friend.

            Never call out your boss in the office or on social media. It’s a bad form to speak ill of the company you work for. Stay stylish, and your employer will speak better of you when you need a reference.

            2. Stay Away from the Drama Queens

            Mass layoffs are, unfortunately, very common. If this is your situation, then you may be surrounded by a lot of angry people, ruminating and lamenting their fate.

            “It’s not fair!” they say. “After everything we did for this company! We don’t deserve this!”

            You’ve lost your job and that’s tough. But please resist the urge to join in the negativity. Positivity is by far the most important attitude to apply right now. If staying upbeat means you have to limit your exposure to the Negative Nellies, then that’s what you have to do.

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            Remember, life is not harder for you than it is for other people on this planet. You live in a democracy, you have freedom of choice and you enjoy a certain material abundance.

            Stay positive and focus on what’s going well in your life and the exciting future opportunities available to you. Getting fired is only a temporary setback.

            Staying positing could be challenging in a difficult situation, so these tips can help:

            10 Questions To Ask Yourself To Stay Positive When Facing Difficulties

            3. Take a Break and Let the Dust Settle

            Instead of running straight into another job that may not be the right one either, take a short break to recover from the job loss. You need a week or two to de-stress and meditate on the next step.

            Be attentive to your need for self-care during this interlude. Everything goes so fast these days that we often do not stop to think or give ourselves the permission to do a little mourning.

            Getting fired is a big shock: you need time to refocus and take stock of the new reality. Do not make things harder for yourself!

            What you need is to pause a while and do some self reflection:

            How Self-Reflection Gives You a Happier and More Successful Life

            4. Be Anchored in the Present

            Since you no longer have a hold on the past, but have not yet designed your future, try to build yourself up with the present. What do we mean by that?

            We mean that right now is the only time you have any control over. Focus on that instead of losing yourself in memories or reliving the awful day you got fired over and over in your head.

            Get up at 7 a.m. each day, whatever happens. The body needs rhythm and habits. You will feel much more energized if you keep a consistent routine. Maintain a healthy lifestyle, revisit your budget, play sports, volunteer. Take care of the practical stuff like claiming unemployment. Enjoy the small pleasures of everyday life.

            When you’re busy, there’s no room for the inner critic to raise up and derail you. Keep active, and you will gain more of the precious energy you need so much to move forward.

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            Try these things to help you live in the moment:

            34 Ways To Live in the Moment And Grow in the Moment

            5. Understand the “Why”

            There are lots of reasons why people are fired. Sometimes the mistake is yours and it’s embarrassing to admit you backed yourself into this corner.

            Other times, it’s not your fault. Businesses change direction all the time—maybe yours is going through a major transition or merger and your job is disappearing.

            Either way, to give the situation some closure, you need to understand why you were dismissed. What slipped? What could you have done differently? Was your boss really out to get you or did you do something to put your job in jeopardy?

            Be honest with yourself. It’s not easy to admit that you might have dropped the ball but it’s the only way to turn the situation into a learning experience. Ask yourself:

            What skills do you need to improve?

            Is there training you can access, or learning you can do?

            In the end, did this job suit you that much? Were you happy there?

            Reflecting on these questions can help you put things into perspective. What lessons can you learn to avoid reproducing the same pattern in your next job?

            6. Find out If You Were the Right Fit

            Hiring decisions ultimately come down to personality. You can study for an interview all you like, but every candidate who is chosen for interview has the right credentials for the job.

            The final decision comes down to personality. Who does the recruiter like the best? Who is a better fit for the company culture? That’s the person who strikes it lucky.

            Firing decisions are based on personality, too. Slacking off, insubordination and playing fast and loose with the company rules—these are the official reasons why people are getting fired.

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            But all of these reasons boil down to one thing: personality. Specifically, they signal a personality clash between an employee and a manager, or an employee’s fit with the company’s culture.

            Here’s an example:

            Suppose you were fired for “not being a team player.” Some people, namely introverts, lose energy when they are surrounded by other people and gain energy when they are on their own. Forcing an introvert to continuously work on a busy, noisy team without any solitary rest periods means the job is a mission impossible. This employee will never perform at her best.

            Or how about the time the Kansas City Star newspaper fired Walt Disney for a perceived lack of imagination? Talk about a clash of personalities![1]

            Getting fired can be a signal to turn inward and do some self-reflection so you can better understand your personality and how it might fit in with corporate culture.

            In particular, personality assessments based on Isabel Briggs Myers’ sixteen personality types can help you to understand your own work style and how you can find a job and workplace that better match who you truly are.

            In many cases, it is totally liberating to realize that all the crap you had to deal with was just down to a clash of work styles and not something you did wrong!

            7. Rediscover Your Strengths and Talents

            A personality test can also give you clear insights into your strengths, weaknesses, motivations and work potential. Do you have leadership abilities? How do you communicate and manage conflict? What benefits do you add to an organization?

            Identifying your working style should be your top priority right now, otherwise you risk accepting a new position that has all the same problems as before. The last thing you want is to reproduce the same old dramas the next time around.

            When you become aware of your potential, you will have the confidence to search and find the type of work you love.

            For example, getting fired from your banking job may have knocked you sideways. But you have some stellar home decorating skills, and a personality test shows that you are curious, flexible, rational and resilient—all the traits of successful entrepreneurs. Maybe this dismissal is an opportunity to launch the business you’ve always dreamed of but never dared to admit to yourself?

            By considering all your special skills and talents, you increase your chances of finding a job you would really enjoy, and not just the one you can do.

            8. Get the Word Out

            At this point, you should be ready to take action and move forward with your job search. Let’s not sugarcoat the situation: getting a new job is tough. It helps to have a clear idea of the direction you want to go in, a list of all your crossover skills and a freshly polished resume.

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            Look around for inspiration. Talk to recruiters in your sector to establish what they consider to be your most valuable skills. Use all the resources at your disposal: job search agencies, headhunters, work coaches, careers websites and so on. These resources can help you match your qualifications to the job requirements and ensure you have the right keywords on your resume.

            Don’t hold back on marshaling your networks. Put friends and family to work to pop up leads, and don’t be afraid to ask for referrals. Sometimes the simple act of getting the word out to the people who know you is the surest way to find work fast.

            9. Anticipate Questions and Know How to Answer Them

            Even if it wasn’t your fault, getting fired can hurt you if you don’t know how to explain why you were let go. You have to be honest here and tell recruiters the truth. Even if a would-be employer does not specifically ask why you left your previous job, it is better to clarify the situation upfront before it comes out in your references.

            The best approach is to take your share of responsibility and show that you want to go forward and that you understand the lesson.

            For example, suppose you got fired for asking the difficult questions that no one wanted to answer and your candidness set people on edge. Acknowledge that some people perceive your communication style as abrupt and explain how you’re taking steps to increase your diplomacy skills.

            A recruiter can be seduced by someone who knows how to evolve and who shows a great energy for personal development.

            10. Adapt and Persist

            Throughout this journey, you inevitably will go through moments of self-doubt and disappointment. There are undulations in every road, and these are the normal steps for regaining self-confidence after getting fired.

            Stay tough! Don’t conclude that your future is hopeless just because the dream job doesn’t land straightaway. You open a positive path when you maintain focus. Have the confidence to know that the perfect job for you is out there.

            Remember, you are not alone. Many people walked this road and they would urge you to keep the momentum. Stay open-minded and go where the opportunities take you: it will bring you closer to the job you really want.

            Coming Out on Top

            While getting fired isn’t the ideal situation, it isn’t the end of the world either. Even if feels like a doozy right now, you will get through it and emerge happier on the other side.

            Be clear on what you want, have courage and believe in yourself. In the end, you may decide that getting fired was the best thing that ever happened to you. It can be the catalyst for a powerful, career-fulfilling change.

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            Featured photo credit: Jesus Kiteque via unsplash.com

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