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Here’s Why Some Small Businesses Are Hiding From Website Platforms

Here’s Why Some Small Businesses Are Hiding From Website Platforms

We are living in ehe age of the World Wide Web and connection to the Internet, when even in the most rural areas, a raging 46% of the population manages to stay connected.

In the more developed countries, this figure increases to the majority of the population, sitting at around 96%. Nevertheless, it is abundantly clear that certain enterprises still maintain the belief that they do not require the use of a website for their customers to visit.

The arguments that they make to support this theory are abundant. However, six main absurd excuses seem to surface on average more than others. A brief summary of these can be seen on the infographic below provided by Infobrandz:

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    “A website is redundant for this particular business.”

    2

      Across major continents, the implementation of the Internet exceeded 75% of the total population (including both personal and business use) a mere two years ago in 2014.

      These statistics have only risen higher to the current standing of 2016 which approximates an average of over 3 billion Internet users worldwide, with the development of countries globally as well as the World Wide Web.

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      These numbers may seem intimidating at first glance due to the potential amount of people that your website can be targeted to. However, understanding the potential target market that a website will be able to captivate can be the key to developing business for small business owners.

      If you can correctly implement your website — meaning you are able to set up a unique webpage that captivates potential target market consumers with innovative content — it is highly likely that traffic to your business will significantly increase.

      “The industry is not online.”

      It’s been reported that 42% of the global population actively makes use of the internet in one form or another. In addition, this rate is increasing gradually by approximately 1.13% per year.

      Looking at these numbers, it is clear that the Internet is intricately connected to the world’s population. Due to this fact, your clients, both current and potential, are most likely connected to the web in one form or another.

      If your industry is considered one of those that do not require a web-based platform that promotes interaction with your clients, this should by no means hinder you from having your own web-based platform.

      In fact, this should compel you even further to develop your website as it will give you a competitive edge, making you among the first in your industry to actively interact with your clients and prospective clients over the World Wide Web.

      If you are able to be one of the first companies in your industry with a web-based background and customer interaction platform in place, there is a high probability that through the website, you will be able to command and grow your market share.

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      “Development of websites can be overly expensive.”

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        A lot of small business owners are under the assumption that building a professional website is going to empty your bank and leave a hole in your wallet. The cost of developing websites fluctuates according to the complexity of your site. A simple website with minimum functions can cost you from $100, whereas the price for a more advanced website theme can extend to $1000 or more.

        For a small company, the complexity and features of the website don’t need to be extravagant. The cost is decreased, which makes it more affordable, thus a smart choice for investment. However, throughout the web, there are even more inexpensive options. There are dozens of DIY website builders which simplify and alleviate costs, time, and effort. Sites that offer these features include Weebly and Squarespace. If you feel that creating your own website is still too much hassle, there is a wide range of much more affordable outsourcing choices when you hire developers through sites such as Upwork and Freelancer.

        The use of freelancing websites can result in a much cheaper development process if you can find the correct contractor. The average cost of a website is never easy to determine. However, with freelancing sites, you can set up the development of your site on your own budget. These costs vary from freelancer to freelancer, as well as from company to company. The most accurate average for a small business website will be around $1000-$3000. The total cost includes the domain name and hosting, the design work, the programming, and the feature development, as well as other ongoing expenses.

        However, it is important to compare this expense to that of the potentially exponential benefits that an online platform can have not only for the growth of your clientele and income but also for your business as a whole.

        “I have enough customers.”

        The essence of a successful and growing enterprise always lays in the expansion. The development of your total market share is an essential asset, critical in maintaining your business relevance. Keeping on track with this fact will enable you to grow your small home business into a company ready to serve your retirement. Having a website is an essential step.

        When people are in need of a product or service, they tend to use search engines online. Lately, mobile phones have been evaluated to be the most conventional devices used for searching. As many as 44% of online shoppers make use of the search engines on their phones to make purchasing decisions. An SEO-friendly website placed near the top of Google’s search results will be privy to approximately 60% of all organic clicks. Therefore, making small business websites with friendly search engine optimization is the key to increasing your clientele and developing your business.

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        y

          “Maintaining a website requires an extensive allocation of time.”

          In the past, it was difficult and time-consuming to design and maintain a successful website. However, thanks to improvement in both code and software, no longer will your website take hours away from your day leaving you no time to rest. Maintaining your website is simple and it keeps your content appealing.

          The first basic step when it comes to maintaining your website is to ensure that your domain name is paid for and relevant. Domain names can average approximately $49.

          After your domain name, the next step is to secure a hosting contract. Again, different packages are offered depending on your platform requirements and the particular offers available from the hosting companies. Generally, the price ranges from $1 to $10 per month.

          Site maintenance is not as difficult as one may think. If you are interested in learning how the maintenance of your website will work and all that it involves, click here.

          “I use social media instead.”

          Using social media is a fantastic idea for all businesses, as about 2.3 billion people make use of one social platform or another. The annual growth of the number of social media users is approximately 10 % (that’s 219 million new users each year)!

          A recent survey by HubSpot was conducted with 569 participants. The report concluded that businesses are expected to be on three to four social media channels at a minimum. The below graph represents customer/potential customer expectations with regards to service response time on social media platforms:

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            Furthermore, following a friendly and direct rule of engagement with those interacting with your business will improve the word of mouth to your brand.

            It is true that having a stagnant website is not as useful as having an Instagram or a Snapchat account thriving with followers. However, no matter how many followers, shares, and likes you can accumulate per day, if you are not able to turn these idle potentials into fluctuating sales, is there a point to having them at all?

            This is why it is vital to have a call to action such as a link to your website visible somewhere on your social media platform. This allows for more in-depth engagement as well as potential purchases from your website from leads generated by social media platforms — these two foundations work hand-in-hand.

            Start developing your website today

            Although it is true that a small business can do well for themselves without implementing and investing money in online platforms, building a website is not as difficult or as costly as it seems. Furthermore, the benefits of having a website for your small business is a motivation too strong to ignore. Not only will a website promote your company and increase your brand’s awareness, but over time it will also lead to more productive sales quotas and critical expansion in the future.

            Featured photo credit: Vikas Agrawal via Infobrandz.com

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            Last Updated on December 9, 2019

            How to Become Smarter: 21 Things You Can Do Daily

            How to Become Smarter: 21 Things You Can Do Daily

            Although many people believe intelligence is limited to those with high I.Q.s, there are a number of potential methods to boost one’s cognitive abilities and become more effective at various professional and personal pursuits.

            With enough motivation and determination, anyone can expand their mental capabilities and become smarter. Integrating new habits into your regular routine and providing proper stimulation can sharpen your intellect quickly and leave you inspired to take on new challenges each day.

            So how to become smarter?

            Brain health is an important key in complete physical health. The list below includes the best brain-engaging activities in daily life.

            Inviting Novelty

            To create new neural pathways and strengthen the brain, it’s critical for people to continually incorporate new experiences and information into their lives. At first, these moments might feel useless, but eventually, you will find yourself looking forward to quiet moments alone.

            1. Visit New Places

            Whether this means studying in a new coffee shop, taking a different route to work, or traveling to a different country, displacement is good for the brain. This might be difficult to recognize in the moment since it usually feels rather awkward – at least initially. At the coffee shop, you can’t order the “usual.” You have to study a new menu, pick something you have never tried before, and make a decision.

            While this seems simple, people enjoy the comfort of habit. We like to know what to expect at all times. When you travel to a new country, the language is strange, the customs are unfamiliar, and the culture presents a strange new rhythm of life. Adjusting to these new elements forces the brain to tackle new, unexpected challenges.

            Learning how to communicate through a language barrier forces the brain to develop creative ways to express needs and emotions. Listening to new music, trying new foods, and navigating foreign streets all work to challenge your brain’s capacity to adapt to new situations.

            2. Continue Your Education

            Adult education is one of the best investments of time, money, and energy you can make. While education is valuable throughout childhood and adolescence, adults often underestimate their ability to learn new concepts and skills.

            Challenge yourself to take a class, academic or creative. Voluntarily choosing to continue education provides a perfect opportunity for your brain to create new connections and build higher intelligence.

            Also check out these 15 Ways to Cultivate Continuous Learning for a Sharper Brain.

            3. Read and Watch the News

            This is one activity that maintains the appearance of habit while nurturing healthy brain waves. Setting aside half an hour every morning or evening to read a newspaper or watch the news will help your brain stay active.

            Digesting new information is a good daily habit. The news introduces interesting topics to consider, and will leave your brain churning with new information.

            4. Read

            Reading is the most basic way to facilitate brain activity, but it often presents some of the most diverse opportunities for stretching brain capacity.

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            Reading provides practical assistance by introducing new vocabulary, presenting examples of proper grammar usage, and showing the elegance of a well-written sentence. However, this is only half of the magic of reading.

            Whether you choose fiction, non-fiction, historical literature, or poetry, reading offers an opportunity for the reader to make big-picture connections between the literature and real life. In this way, reading is an alternative way to make your brain travel to a new place.

            As your imagination works to create tangible people, places, and experiences from the words on the page, your brain is rewiring to understand all the new information.

            Here’re some great books to read:

            5. Approach Work in New Ways

            The workplace is a canvas for new experiences. Regardless of what type of job you might hold, everyone is at one time or another presented with opportunities to think outside the box, problem solve in a creative way, and contribute fresh ideas to the team.

            Instead of stressing over each new problem, it’s important to relax and starting imagining alternatives for reaching an end goal.


            Challenging Yourself

            Like a weightlifter who develops muscles, one must exercise the brain on a daily basis, pushing it just beyond its current capabilities. As Albert Einstein once said,

            “One should not pursue goals that are easily achieved. One must develop an instinct for what one can just barely achieve through one’s greatest efforts.”

            This quote encapsulates what I believe about the brain. With enough focus and stretching, the brain can truly surprise people.

            Underestimating yourself holds you back from success. When people begin believing in their abilities, they often go beyond what they thought was possible.

            6. Do Brain Training

            Organizations like Lumosity offer fantastic daily brain training. With puzzles and games designed to increase neuroplasticity, Lumosity was created to challenge the brain to make new connections.

            A group of neuroscientists at University of California Berkeley developed this program to provide stimuli for the brain to push it to adapt and re-train itself in uncharted territory. Success stories abound concerning the results of this public experiment.

            You can also try these 11 Brain Training Apps to Train Your Mind and Improve Memory.

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            7. Ask 5 Whys When Encountering Problems

            One of the most standard problem solving solutions, the 5 whys still provide a solid start to uncovering the root of a problem.

            Asking a question gets the brain working to find an answer. Instead of worrying about the problem, always start by asking why.

            Learn more about this problem solving framework here: How to Solve Any Problem Efficiently with 5 Whys (Step-By-Step Guide)

            8. Eschew Technology to Keep the Brain in Shape

            Technology does wonders for the modern world, but in some ways, technological dependence stunts the brain’s capacity for problem solving, adapting to new environments, and being a reliable resource for practical things like simple mathematics and navigation.

            Try going on a trip without a GPS. Work a few algebra problems without a calculator. Make your brain work for you; you’ll see the results.

            9. Foster Creativity

            Finger-painting in preschool was not only a fun activity; it helped open up the mind to new possibilities and ways of solving problems. An artistic mindset creates new opportunities to find new solutions, fresh inspiration, and peaceful confidence.

            The blend of these elements in both personal and professional environments allows ordinary people to shine by becoming an innovative thinker and inventive leader. Find ways to incorporate creativity into the dull grind of daily tasks.

            Take a look at these 30 Tips to Rejuvenate Your Creativity.

            10. Draw

            You don’t have to be an artist to appreciate the benefits of drawing, which cultivates brain activity in a unique way. In addition to nurturing basic hand-eye coordination, it sends synapses to neurotransmitters to help more permanently and vividly store your memories.

            From doodles on a piece of scrap paper to charcoal portraits, drawing is a healthy brain activity for everyone.

            11. Paint

            Painting is an extension of drawing. It feeds the same areas of the brain; but unlike drawing, painting often introduces new and unfamiliar textures and colors to stimulate the brain.

            Painters often have a keen sense of awareness towards their surroundings. Engaging in painting encourages people to notice minute details of the world around them. Focusing the brain in this manner brings a heightened state of alertness.

            12. Play an Instrument

            Learning to play an instrument also has outstanding benefits for the brain. Hand-eye coordination, memory, concentration, and mathematic skills all improve through playing an instrument. While some are more challenging to learn than others, any instrument facilitates increased and improved cognitive functioning.

            From training your fingers to master complex musical passages on the piano to counting the beats in a musical measure, instruments force various regions of the brain to work together to create music.

            13. Write

            Like reading, writing encourages vocabulary growth, grammar skills, and use of proper syntax. Writing helps the brain store information more effectively and fosters better memory skills. Studies show that students who regularly take handwritten notes during college classes consistently score better on tests.[1]

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            Writing forces a person to pay attention to their memories, experiences, and internal dialogues – a combination that increases brain function altogether.

            Learn more about the benefits of writing: 5 Benefits of Writing: Why You Should Write Every Day

            14. Role-Play

            Put yourself in someone else’s shoes, and your brain starts to rewire to help you think like a different person.

            For those struggling to form creative ideas, role-playing can help the wheels start turning in the brain to help develop unique solutions for difficult problems.


            Working with Others

            Although logical intelligence is important, emotional intelligence plays an equally vital part in overall success. Interacting with others helps people expand beyond their own limited thinking, gain new ideas, and see things from a different perspective.

            People are challenging. Smart people often enjoy isolation because it protects them from being critical of others. However, this discomfort is necessary for truly smart people because it pushes them outside their bubble.

            When you start to believe you have all the right answers, start collaborating with others to expand perspective.

            15. Teach and Share Information with Others

            Whether this is achieved virtually or face-to-face, pursue colleagues and peers to share experience and wisdom. Fresh faces and new ideas spur inspiration and create an amplified learning environment for the brain.

            By creating a network for sharing ideas, your brain starts developing a new network for formulating and executing innovative concepts.

            16. Talk to Interesting People

            No two people share the same life experiences. Everyone interprets information uniquely, stores memories differently, and digests daily life with their own intellectual flare. This makes collaboration a necessity for brain health.

            Although we are all inclined to think our method is the best approach, gaining perspective from another person helps our brain consider new solutions and new techniques for both personal and professional issues.

            Whether the conversation is centered on religion, finances, politics, or diet trends, people should practice being a good listener. Silencing your own thoughts while the other person speaks is often challenging, but the brain needs discipline to stay sharp.

            17. Work in a Team Environment

            Collaborative environments are essential for enhancing brain activity. Some people who enjoy working independently dread the moment when they are forced to participate in a team-focused workplace. However, these independent individuals are highly intelligent and can benefit the most from a little teamwork.

            Author Steve Johnson’s book, Where Good Ideas Come From, focuses on the benefits of collaborating with peers and coworkers to develop original ideas and effective strategies for their execution. The modern workplace continues to shift towards this team-oriented approach.

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            Cultivating Physical Health

            The body feeds the brain, and keeping oneself in top physical condition is crucial to adequate fueling and operation of the brain. Lack of motivation, mental fatigue, and absence of inspiration are typically connected to poor exercise, diet, and focus.

            18. Exercise

            Studies constantly show people who exercise regularly have higher I.Q. scores.[2] In addition to maintaining a strong body, people who exercise regularly actually stimulate brain cell growth. A process called neurogenesis occurs during rigorous exercise, which increases the production of neurotransmitters. With side effects like increased dopamine, active people enjoy less stress, better concentration, and more energy.

            Dr. Michael Nilsson of Sahlgrenska Academy and Sahlgrenska University Hospital in Sweden conducted extensive research on the topic.[3] “Being fit means that you also have a good heart and lung capacity and that your brain gets plenty of oxygen,” the doctor said. His research focused on over a million Swedish military men, and Dr. Nilsson found a direct correlation between physical fitness and high scores on I.Q. tests.

            19. Pursue Athletics

            Multiple studies have shown active children typically do better in school and have a better chance of continuing their education after high school graduation. Although athletic pursuits can feel grueling at the time, the overall benefits of intense physical activity are wise for your future.

            Whether it’s finding one thing you are good at, like basketball, running, or lifting weights, or trying something new every day, maintaining an athletic routine is important for optimal brain health.

            20. Meditate

            Controlling and calming the brain is as powerful as enhancing activity through instruments and puzzles. Doctors have been studying the effects of mediation on the brain for several years, and the results are impressive.

            In one famous study, Dr. Richard Davidson of the University of Wisconsin collaborated with the Dalai Lama to study what happens to the brain during meditation.[4]

            Transcendental Meditation yields impressive results for the brain. People who struggle with fear, anxiety, depression, and other mental ailments should experiment with meditation to calm themselves and develop a stronger sense of focus.

            Here’s a The 5-minute Guide to Meditation: Anywhere, Anytime to help you start meditating.

            21. Maintain a Nutritious Diet

            Children and adults interested in boosting brain activity should begin by transforming their diet. Research from the University of Bristol in England points to a strong connection between unhealthy diet and low I.Q. scores in children.[5] To begin reversing unhealthy tendencies, try cutting out excess fat, sugar, and fast foods, and start adding more vegetables, fruit, and lean meats. These 12 Best Foods That Improve Memory and Brain Health are good for you too.

            There are also a number of unusual drinks proven to help brain function. Matcha green tea, raw cacao hot chocolate, and ginkgo biloba tea all show benefits for the brain. Some scientist claim ginkgo biloba helps pump more blood to the brain, improving circulation.

            The Bottom Line

            Creating daily routines to promote healthy brain activity doesn’t require the advice of a neuroscientist. While plenty of studies provide convincing evidence, increasing brain activity can be accomplished with a few basic steps.

            Be intentional about your time and energy to start working towards a smarter and more fulfilling life.

            More to Boost Your Brain Power

            Featured photo credit: David Iskander via unsplash.com

            Reference

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