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5 Untapped Ways Musicians Can Promote Their Music

5 Untapped Ways Musicians Can Promote Their Music

Even though there are many ways musicians can promote their music, one of the biggest challenges faced by every musician is getting their music in front of the right audience. Some musicians spam social media with the hope that someone will take a look at their music, while others utilize already crowded marketing channels, such as seeking out radio airplay, paid ads on social media, or more popular music streaming services.

This isn’t to say that musicians shouldn’t use these channels for promotion―they should. However, for new musicians without a budget or team in place to help them execute their music marketing strategies, using untapped channels may prove to be a good use of their time.

If you’re a musician, here are some ways you can promote your music that aren’t commonly used by musicians.

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1. Help A Reporter Out (HARO)

Reaching out to bloggers and news outlets for coverage is extremely hard for new musicians, so why not let the reporters come to you?

Help a Reporter Out is a service that sends you emails multiple times a day containing inquiries from reporters looking for help with a story. Simply sign up, scroll through the emails, and respond to the ones that you can add value to. Often times, this can result in links, which can bring referral traffic to your music or website.

Many inquiries won’t be music related, but there are a few hidden gems that can land some coverage for you. Get creative and see how you can put a spin on stories that aren’t exactly about music.

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2. Upload Music to Newer Services

Every musician has their music on services like iTunes, Spotify, and SoundCloud. Since the music catalogs are so vast on these services, it’s hard for new artists to stand out anymore.

Uploading your music to newer, less competitive apps and websites can result less competition for your music, which means you’re likely to reach more users of a given service. To find new places to upload your music, search the App Store, Google Play, and page 2 of Google.

3. Guest Blogging

Writing articles about a topic that interests you for a blog or websites is a great way to increase awareness of your music, especially if the blog’s audience is likely to be interested in your style of music.

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Find a topic that interests you and overlaps with the interests of your music’s audience, then start contributing valuable content to blogs that cover the topic. If you can become a regular contributor on a popular blog, readers will eventually recognize your name and check out your music.

Guest blogging is also a great way to increase your website’s rank in Google, which can lead to more free traffic to your website.

4. Google Adwords

If you’re looking for a new paid marketing channel to get more website traffic or to promote a new music video, Google Adwords might be of interest to you. Do a quick search for any music genre, and you’ll notice there are no ads. Additionally, if you look at Google’s Keyword Planner, you’ll notice that keywords related to music genre all have low CPC and competition. Because of this, AdWords can be an effective paid marketing channel for you as a musician.

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Many people use Google to try and find new music. Play around with Adwords to see if it can work for you. Set up ads that target keywords with low competition to get your website or music video in front of someone who’s actually searching for new music; then convert them into fans with your awesome music.

5. Get Your Music Played in Businesses

An often overlooked promotional channel that isn’t controlled by big record companies is background music―the playlists set up by restaurants and retail stores designed to help increase their merchandise sales.

Pitching your music to background music services, and even individual restaurants, can result in exposure to a large audience if your song is played daily during peak hours. Find small businesses in your area that are interested in supporting local talent and ask them to play your music in their business. Make sure your music is on Shazam so it’s easy for their customers to tag your song.

Featured photo credit: pixabay.com via pixabay.com

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Nicholas Rubright

Entrepreneur

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Last Updated on December 2, 2019

10 Powerful Ways to Stop Worrying and Start Living Today

10 Powerful Ways to Stop Worrying and Start Living Today

Plato knew that the body and mind are intimately linked. And in the late 1800s, the Mayo brothers, famous physicians, estimated that over half of all hospital beds are filled with people suffering from frustration, anxiety, worry and despair. Causes of worry are everywhere, in our relationships and our jobs, so it’s key we find ways to take charge of the stress.

In his classic book How to Stop Worrying and Start Living, Dale Carnegie offers tools to ditch excessive worrying that help you make a worry-free environment for your private and professional life.

These are the top 10 tips to grab worry by the horns and wrestle it to the ground:

1. Make Your Decision and Never Look Back

Have you ever made a decision in life only to second-guess it afterwards? Of course you have! It’s hard not to wonder whether you’ve done the right thing and whether there might still be time to take another path.

But keep this in mind: you’ve already made your decision, so act decisively on it and dismiss all your anxiety about it.

Don’t stop to hesitate, to reconsider, or to retrace your steps. Once you’ve chosen a course of action, stick to it and never waver.

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2. Live for Today, Package Things up in “Day-Tight Compartments”

You know that feeling: tossing, turning and worrying over something that happened or something that might, well into the wee hours. To avoid this pointless worrying, you need “day-tight compartments”. Much as a ship has different watertight compartments, your own “day-tight” ones are a way to limit your attention to the present day.

The rule is simple: whatever happened in the past or might happen in the future must not intrude upon today. Everything else has to wait its turn for tomorrow’s box or stay stuck in the past.

3. Embrace the Worst-Case Scenario and Strategize to Offset It

If you’re worried about something, ask yourself: “What’s the worst thing that could happen?” Could you lose your job? Be jailed? Get killed?

Whatever the “worst” might be, it’s probably not so world-ending. You could probably even bounce back from it!

If, for example, you lose your job, you could always find another. Once you accept the worst-case scenario and get thinking about contingency plans, you’ll feel calmer.

4. Put a Lid on Your Worrying

Sometimes we stress endlessly about negative experiences when just walking away from them would serve us far better.

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To make squashing that worry easier, try this strategy, straight from stock traders: it’s called the “stop-loss” order, where shares are bought at a certain price, and then their price development is observed. If things go badly and the share price hits a certain point, they are sold off immediately. This stops the loss from increasing further.

In the same manner, you can put a stop-loss order on things that cause you stress and grief.

5. Fake It ‘Til You Make It – Happiness, That Is

We can’t directly influence how we feel, but we can nudge ourselves to change through how we think and act.

If you’re feeling sad or low, slap a big grin on your face and whistle a chipper tune. You’ll find it impossible to be blue when acting cheerful. But you don’t necessarily need to act outwardly happy; you can simply think happier thoughts instead.

Marcus Aurelius summed it up aptly:

“Our life is what our thoughts make it.”

6. Give for the Joy of Giving

When we perform acts of kindness, we often do so with the expectation of gratitude. But harboring such expectations will probably leave you disappointed.

One person well aware of this fact was the lawyer Samuel Leibowitz. Over the course of his career, Leibowitz saved 78 people from going to the electric chair. Guess how many thanked him? None.

So stop expecting gratitude when you’re kind to someone. Instead, take joy from the act yourself.

7. Dump Envy – Enjoy Being Uniquely You

Your genes are completely unique. Even if someone had the same parents as you, the likelihood of someone identical to you being born is just one in 300,000 billion.

Despite this amazing fact, many of us long to be someone else, thinking the grass is greener on the other side of the fence. But living your life this way is pointless. Embrace your uniqueness and get comfortable with who you really are: How to Be True to Yourself and Live the Life You Want

8. Haters Will Hate — It Just Means You’re Doing It Right

When you’re criticized, it often means you’re accomplishing something noteworthy. In fact, let’s take it a step further and consider this: the more you’re criticized, the more influential and important a person you likely are.

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So the next time somebody talks you down, don’t let it get to you. Take it as a compliment!

9. Chill Out! Learn to Rest Before You Get Tired

Scientists agree that emotions are the most common cause of fatigue. And it works the other way around, too: fatigue produces more worries and negative emotions.

It should be clear, therefore, that you’ve got to relax regularly before you feel tired. Otherwise, worries and fatigue will accumulate on top of each other.

It’s impossible to worry when you are relaxed, and regular rest helps you maintain your ability to work effectively.

10. Get Organized and Enjoy Your Work

There are few greater sources of misery in life than having to work, day in, day out, in a job you despise. It would make sense then that you shouldn’t pick a job you hate, or even just dislike doing.

But say you already have a job. How can you make it more enjoyable and worry-free? One way is to stay organized: a desk full of unanswered mails and memos is sure to breed worries.

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Better yet, rethink about the job you’re doing: What to Do When You Hate Your Job but Want a Successful Career

More About Living a Fulfilling Life

Featured photo credit: Tyler Nix via unsplash.com

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