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5 Untapped Ways Musicians Can Promote Their Music

5 Untapped Ways Musicians Can Promote Their Music

Even though there are many ways musicians can promote their music, one of the biggest challenges faced by every musician is getting their music in front of the right audience. Some musicians spam social media with the hope that someone will take a look at their music, while others utilize already crowded marketing channels, such as seeking out radio airplay, paid ads on social media, or more popular music streaming services.

This isn’t to say that musicians shouldn’t use these channels for promotion―they should. However, for new musicians without a budget or team in place to help them execute their music marketing strategies, using untapped channels may prove to be a good use of their time.

If you’re a musician, here are some ways you can promote your music that aren’t commonly used by musicians.

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1. Help A Reporter Out (HARO)

Reaching out to bloggers and news outlets for coverage is extremely hard for new musicians, so why not let the reporters come to you?

Help a Reporter Out is a service that sends you emails multiple times a day containing inquiries from reporters looking for help with a story. Simply sign up, scroll through the emails, and respond to the ones that you can add value to. Often times, this can result in links, which can bring referral traffic to your music or website.

Many inquiries won’t be music related, but there are a few hidden gems that can land some coverage for you. Get creative and see how you can put a spin on stories that aren’t exactly about music.

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2. Upload Music to Newer Services

Every musician has their music on services like iTunes, Spotify, and SoundCloud. Since the music catalogs are so vast on these services, it’s hard for new artists to stand out anymore.

Uploading your music to newer, less competitive apps and websites can result less competition for your music, which means you’re likely to reach more users of a given service. To find new places to upload your music, search the App Store, Google Play, and page 2 of Google.

3. Guest Blogging

Writing articles about a topic that interests you for a blog or websites is a great way to increase awareness of your music, especially if the blog’s audience is likely to be interested in your style of music.

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Find a topic that interests you and overlaps with the interests of your music’s audience, then start contributing valuable content to blogs that cover the topic. If you can become a regular contributor on a popular blog, readers will eventually recognize your name and check out your music.

Guest blogging is also a great way to increase your website’s rank in Google, which can lead to more free traffic to your website.

4. Google Adwords

If you’re looking for a new paid marketing channel to get more website traffic or to promote a new music video, Google Adwords might be of interest to you. Do a quick search for any music genre, and you’ll notice there are no ads. Additionally, if you look at Google’s Keyword Planner, you’ll notice that keywords related to music genre all have low CPC and competition. Because of this, AdWords can be an effective paid marketing channel for you as a musician.

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Many people use Google to try and find new music. Play around with Adwords to see if it can work for you. Set up ads that target keywords with low competition to get your website or music video in front of someone who’s actually searching for new music; then convert them into fans with your awesome music.

5. Get Your Music Played in Businesses

An often overlooked promotional channel that isn’t controlled by big record companies is background music―the playlists set up by restaurants and retail stores designed to help increase their merchandise sales.

Pitching your music to background music services, and even individual restaurants, can result in exposure to a large audience if your song is played daily during peak hours. Find small businesses in your area that are interested in supporting local talent and ask them to play your music in their business. Make sure your music is on Shazam so it’s easy for their customers to tag your song.

Featured photo credit: pixabay.com via pixabay.com

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Last Updated on December 13, 2018

12 Practical Tips To Stay Fit For Christmas

12 Practical Tips To Stay Fit For Christmas

Christmas is approaching fast, and lots of people not only tend to ruin their usual diets, but they also gain a few extra pounds. Based on studies, the majority of people tend to gain additional weight during the holiday season that starts at the Thanksgiving Day and ends with the New Year celebrations. Excessive eating is claimed to be the main cause for the additional weight gain, but it is also due to lack of physical activity and exercise.

A lot of individuals out there tend to set aside their fitness routines during the holidays since they believe that they do not have enough time to perform their workouts. And because they feel guilty after the holiday season, most of the gyms and fitness centers are packed with fresh members. Always bear in mind that you can still enjoy the holidays and stay fit at the same time. If you want to stay fit during the holiday season, especially during Christmas and the New Year’s Eve, here are some useful tips that might help you:

1. Eat Before Heading Out

First, it is best that you eat something before heading out to visits, trips or family dinners. By doing so, you will no longer be tempted to eat a lot or overindulge yourself since you have already eaten. Skipping on meals is not a good idea either, because you will only be forced to eat more later.

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2. Select The Treats

Make sure to select the treats that you eat in a wise manner. You should choose something that you can only enjoy during the holiday season and not something that is readily available all the time.

3. Avoid Skipping Meals

Don’t skip meals, especially breakfast! Even though it can be tempting to skip on certain meals, believing that it will make up for the treats you consumed in the previous day, don’t do it because it will only lead to counterproductive results.

4. Drink With Moderation

It is best to regulate your drinking since alcohol, coke or other juices will only add more calories to the ones you already eaten!

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5. Be Active

You should still perform your fitness routine whenever possible and if you can’t do that, simply walk more, park your car some distance away from the store or just use the stairs!

6. Get Out Of The House

Make the holidays a family affair and plan outdoor activities where everyone is involved. Even a snowball fight in the backyard will burn a lot of calories and will keep the children entertained.

7. Don’t Skip Your Strength Workouts

Always remember to perform your strength training in order to maintain that muscle mass you worked hard to get. You might be tempted to use lightweights and just do some cardio, but you can burn just as many calories by lifting weights. And with all of those extra stakes you had on the holiday meals, you might even gain some extra muscle. And this is much better than gaining some extra fat.

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8. Set Realistic Goals

You should set realistic exercise objectives. Aim for at least half an hour per day and you will be very happy when you will achieve that. If you plan one hour or more and not achieve it, you will only end up disappointed.

9. Enjoy Yourself

Also make sure to set realistic diet plans! Trying to restrain yourself totally from some foods will only make you eat more. Feel free to enjoy the treats that you really love, but in small portions.

10. Drink A Lot Of Water

This can satiate your appetite as well as keep you hydrated at all times. And it will also prevent a possible hangover if you overdo it with alcohol.

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11. Eat Less And More Often

Distribute your meals evenly throughout the day, and do not eat everything at once.  Instead of having 2 enormous meals, have 5 small ones.  Eat your dinner earlier and have a nice walk before going to bed.

12. Prioritize Your Workouts

Try to do them early in the morning while everyone else is still sleeping. This way you will also avoid remarks like “Oh, come on! It’s Christmas…”

So there you go! Twelve simple tips that will help you avoid gaining weight during the winter holidays, but will also allow you to enjoy yourself and have a great time with your loved ones.

Happy Holidays everyone!

Featured photo credit: rawpixel via unsplash.com

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