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5 Untapped Ways Musicians Can Promote Their Music

5 Untapped Ways Musicians Can Promote Their Music

Even though there are many ways musicians can promote their music, one of the biggest challenges faced by every musician is getting their music in front of the right audience. Some musicians spam social media with the hope that someone will take a look at their music, while others utilize already crowded marketing channels, such as seeking out radio airplay, paid ads on social media, or more popular music streaming services.

This isn’t to say that musicians shouldn’t use these channels for promotion―they should. However, for new musicians without a budget or team in place to help them execute their music marketing strategies, using untapped channels may prove to be a good use of their time.

If you’re a musician, here are some ways you can promote your music that aren’t commonly used by musicians.

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1. Help A Reporter Out (HARO)

Reaching out to bloggers and news outlets for coverage is extremely hard for new musicians, so why not let the reporters come to you?

Help a Reporter Out is a service that sends you emails multiple times a day containing inquiries from reporters looking for help with a story. Simply sign up, scroll through the emails, and respond to the ones that you can add value to. Often times, this can result in links, which can bring referral traffic to your music or website.

Many inquiries won’t be music related, but there are a few hidden gems that can land some coverage for you. Get creative and see how you can put a spin on stories that aren’t exactly about music.

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2. Upload Music to Newer Services

Every musician has their music on services like iTunes, Spotify, and SoundCloud. Since the music catalogs are so vast on these services, it’s hard for new artists to stand out anymore.

Uploading your music to newer, less competitive apps and websites can result less competition for your music, which means you’re likely to reach more users of a given service. To find new places to upload your music, search the App Store, Google Play, and page 2 of Google.

3. Guest Blogging

Writing articles about a topic that interests you for a blog or websites is a great way to increase awareness of your music, especially if the blog’s audience is likely to be interested in your style of music.

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Find a topic that interests you and overlaps with the interests of your music’s audience, then start contributing valuable content to blogs that cover the topic. If you can become a regular contributor on a popular blog, readers will eventually recognize your name and check out your music.

Guest blogging is also a great way to increase your website’s rank in Google, which can lead to more free traffic to your website.

4. Google Adwords

If you’re looking for a new paid marketing channel to get more website traffic or to promote a new music video, Google Adwords might be of interest to you. Do a quick search for any music genre, and you’ll notice there are no ads. Additionally, if you look at Google’s Keyword Planner, you’ll notice that keywords related to music genre all have low CPC and competition. Because of this, AdWords can be an effective paid marketing channel for you as a musician.

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Many people use Google to try and find new music. Play around with Adwords to see if it can work for you. Set up ads that target keywords with low competition to get your website or music video in front of someone who’s actually searching for new music; then convert them into fans with your awesome music.

5. Get Your Music Played in Businesses

An often overlooked promotional channel that isn’t controlled by big record companies is background music―the playlists set up by restaurants and retail stores designed to help increase their merchandise sales.

Pitching your music to background music services, and even individual restaurants, can result in exposure to a large audience if your song is played daily during peak hours. Find small businesses in your area that are interested in supporting local talent and ask them to play your music in their business. Make sure your music is on Shazam so it’s easy for their customers to tag your song.

Featured photo credit: pixabay.com via pixabay.com

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Nicholas Rubright

Entrepreneur

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Last Updated on September 18, 2020

7 Simple Rules to Live by to Get in Shape in Two Weeks

7 Simple Rules to Live by to Get in Shape in Two Weeks

Learning how to get in shape and set goals is important if you’re looking to live a healthier lifestyle and get closer to your goal weight. While this does require changes to your daily routine, you’ll find that you are able to look and feel better in only two weeks.

Over the years, I’ve learned a lot about what it takes to get in shape. Although anyone can cover the basics (eat right and exercise), there are some things that I could only learn through trial and error. Let’s cover some of the most important points for how to get in shape in two weeks.

1. Exercise Daily

It is far easier to make exercise a habit if it is a daily one. If you aren’t exercising at all, I recommend starting by exercising a half hour every day. When you only exercise a couple times per week, it is much easier to turn one day off into three days off, a week off, or a month off.

If you are already used to exercising, switching to three or four times a week to fit your schedule may be preferable, but it is a lot harder to maintain a workout program you don’t do every day.

Be careful to not repeat the same exercise routine each day. If you do an intense ab workout one day, try switching it up to general cardio the next. You can also squeeze in a day of light walking to break up the intensity.

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If you’re a morning person, check out these morning exercises that will start your day off right.

2. Duration Doesn’t Substitute for Intensity

Once you get into the habit of regular exercise, where do you go if you still aren’t reaching your goals? Most people will solve the problem by exercising for longer periods of time, turning forty-minute workouts into two hour stretches. Not only does this drain your time, but it doesn’t work particularly well.

One study shows that “exercising for a whole hour instead of a half does not provide any additional loss in either body weight or fat”[1].

This is great news for both your schedule and your levels of motivation. You’ll likely find it much easier to exercise for 30 minutes a day instead of an hour. In those 30 minutes, do your best to up the intensity to your appropriate edge to get the most out of the time.

3. Acknowledge Your Limits

Many people get frustrated when they plateau in their weight loss or muscle gaining goals as they’re learning how to get in shape. Everyone has an equilibrium and genetic set point where their body wants to remain. This doesn’t mean that you can’t achieve your fitness goals, but don’t be too hard on yourself if you are struggling to lose weight or put on muscle.

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Acknowledging a set point doesn’t mean giving up, but it does mean realizing the obstacles you face.

Expect to hit a plateau in your own fitness results[2]. When you expect a plateau, you can manage around it so you can continue your progress at a more realistic rate. When expectations meet reality, you can avoid dietary crashes.

4. Eat Healthy, Not Just Food That Looks Healthy

Know what you eat. Don’t fuss over minutia like whether you’re getting enough Omega 3’s or tryptophan, but be aware of the big things. Look at the foods you eat regularly and figure out whether they are healthy or not. Don’t get fooled by the deceptively healthy snacks just pretending to be good for you.

The basic nutritional advice includes:

  • Eat unprocessed foods
  • Eat more veggies
  • Use meat as a side dish, not a main course
  • Eat whole grains, not refined grains[3]

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Eat whole grains when you want to learn how to get in shape.

    5. Watch Out for Travel

    Don’t let a four-day holiday interfere with your attempts when you’re learning how to get in shape. I don’t mean that you need to follow your diet and exercise plan without any excursion, but when you are in the first few weeks, still forming habits, be careful that a week long break doesn’t terminate your progress.

    This is also true of schedule changes that leave you suddenly busy or make it difficult to exercise. Have a backup plan so you can be consistent, at least for the first month when you are forming habits.

    If travel is on your schedule and can’t be avoided, make an exercise plan before you go[4], and make sure to pack exercise clothes and an exercise mat as motivation to keep you on track.

    6. Start Slow

    Ever start an exercise plan by running ten miles and then puking your guts out? Maybe you aren’t that extreme, but burnout is common early on when learning how to get in shape. You have a lifetime to be healthy, so don’t try to go from couch potato to athletic superstar in a week.

    If you are starting a running regime, for example, run less than you can to start. Starting strength training? Work with less weight than you could theoretically lift. Increasing intensity and pushing yourself can come later when your body becomes comfortable with regular exercise.

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    7. Be Careful When Choosing a Workout Partner

    Should you have a workout partner? That depends. Workout partners can help you stay motivated and make exercising more fun. But they can also stop you from reaching your goals.

    My suggestion would be to have a workout partner, but when you start to plateau (either in physical ability, weight loss/gain, or overall health) and you haven’t reached your goals, consider mixing things up a bit.

    If you plateau, you may need to make changes to continue improving. In this case it’s important to talk to your workout partner about the changes you want to make, and if they don’t seem motivated to continue, offer a thirty day break where you both try different activities.

    I notice that guys working out together tend to match strength after a brief adjustment phase. Even if both are trying to improve, something seems to stall improvement once they reach a certain point. I found that I was able to lift as much as 30-50% more after taking a short break from my regular workout partner.

    Final Thoughts

    Learning how to get in shape in as little as two weeks sounds daunting, but if you’re motivated and have the time and energy to devote to it, it’s certainly possible.

    Find an exercise routine that works for you, eat healthy, drink lots of water, and watch as the transformation begins.

    More Tips on Getting in Shape

    Featured photo credit: Alexander Redl via unsplash.com

    Reference

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