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Innovative and Creative Ways to Market Your Fashion Startup

Innovative and Creative Ways to Market Your Fashion Startup

The global fashion industry is a multi-billion dollar sector. This industry does include sub industries like menswear, womenswear, and sportswear. It accounts for 2 percent of the world’s Gross Domestic Product (GDP) and according to Fashionunited.com, the combined value between women’s and menswear industries totals over a trillion. Unbelievable, right? Well, this means there are enormous opportunities for the business side. Here are some innovative ways to market your fashion startup.

But First… It’s a Great Time to Launch a Fashion Startup

To kick start your next fashion venture, you’ll need talent and creativity among others. With a diverse digital landscape, your designs will have to appeal three groups: influencers (call them pioneers), fashion editors (early adopters), and buyers (the masses). According to a PR Couture post, you can use a handful of expert tips to thrive with a small budget: logo, beautiful photography skills, cool website, and the proper social media channel to exponentially grow your brand’s visibility.

Calls to Action for Your Online Fashion Startup

#1. Opt for a website or online shop. Because people like to “google it” and a web page increases the chances of being found. Include an easy navigation with lots of rich images visible to visitors.

#2. Next item on the list is creating a presence on social media. Instagram, Pinterest, YouTube, Snapchat work very well as fashion channels. Why? It is where everyone is, including the “cool kids on the block”, and the young audiences. They are more eager to buy and invest money in clothing that have personality and make them stand out.

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#3. Having a logo is without a doubt a key component for a fashion startup. It is what people will remember you by, so choose a unique symbol. Make it as universal as possible and tailor it to your targeted customers. Part of the fashion etiquette is selling a lifestyle and a unique shopping journey.

Want to do more? See additional opportunities to expand efforts.

Utilizing Heat Maps on Your Website

As defined by Search Business Analytics a heat map is a two-dimensional representation of data, with values represented in different colors. In other words, they are used to communicate significance and the relationship between data values.

For the purposes of generating sales, heat maps can help visualize visitors’ activity and identify where buying behaviors are triggered. Specifically, it will quantify what sections are most frequently visited and for what periods of time. You can install software like AppSumo, Inspectlet, or CrazyEgg to make sense of the data and where to optimize the site.

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This post by Luna Vega explains what key pages can be used to better format and tailor the webpage for online visitors. Ultimately, by installing heat maps software you can push sales from recommended sections of your online website. Installing this feature helps a fashion startup manage time, resources, and efforts effectively, since your main objective is to retain customers and at the same time acquire new ones. Implement the necessary changes that will trigger positive buying behaviors.

You may not be able to afford renting out a space and spending all of the accommodations required to setup a physical retail store. This is why it is important to understand why a website is a valuable resource and to optimize it to bring valuable revenue.

Tapping into Instagram, Influencers, and Featuring Celebrity Stories

It cannot be emphasized the growing importance of Instagram for businesses and particularly startups in fashion. Consumers are 58 times more likely to engage with branded content compared to Facebook and 120 times more likely compared to Twitter.

Tips on Using Instagram for Your Fashion Startup

Naturally, when joining Instagram create a business account or upgrade your personal one. This helps the brand gain visibility and access analytics to monitor activity. Instagram photos convert better than other types of visual content and increasingly more customers trust photos via this social network.

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As a fashion startup you can apply these next steps to drive up engagement:

  1. Show personality
  2. Less is more: 50% non-business and 50 products/services
  3. Have call to action elements
  4. Follow back and engage
  5. Comment on other users´ photos
  6. Tag customers for contests and celebrations
  7. Use hashtags
  8. Say thank you
  9. Don’t over-abuse Direct Messaging options

Interacting With Users and Influencers on Instagram

Instagrammers are very active (500 million Monthly Active Users (MAU)) and constantly updating accounts with relevant posts. Seek out community experts or notorious influencers as a way of building trust. Without them, it will be harder to make sales and build favorable brand recognition. Another tip proven to work is to engage with similar brands in the industry. Check out their posts and what kind of sentiment they create for their customers.

One example of networking with a powerful influencer is Luanna90. She has 2.1million followers and over 5000 posts to date. Her content posted combines different ensembles, different angle shots, and a beautiful background.

Featuring Celeb Stories for Extra Visibility

A second example is the use of celebrity images on clothing and accessories. They get plenty of attention and are essential to model for showcasing fashion trends. AX Paris deploys a collection of photos that serve the needs of anxious online shoppers.

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Targeting your efforts on Instagram, collaborating with influence marketers, and featuring a section of celebrities on your site are part of a winning formula. This three-step process will arm you with plenty of user data and as a startup these basic resources come in handy to achieve business goals.

Takeaways and Conclusions

Starting your own venture is no easy task. It takes organization, networking, and having a big fashion idea. It also requires you to be constantly evolving especially since fashion never goes out of style.

In spite of barriers to entry, there are plenty of resources to use and mastering the technology. One way to really prepare your next best business, there are things you can do prior to initiating this project.

Once operations begin use social media for marketing, add an easy-to-use, and mobile-friendly website. Finally, combine enriched photos and learn to construct narratives using your fashion designs.

Featured photo credit: pixabay.com via pixabay.com

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Anthony Carranza

Multilingual writer and journalist covering all things technology and productivity.

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Last Updated on July 18, 2019

How to Sharpen Your Transferable Skills For a Swift Career Switch

How to Sharpen Your Transferable Skills For a Swift Career Switch

Most people grow up with dreams to go to college and graduate with high-paying job offers waiting for them the week after graduation. Others may favor non-traditional career paths. But the desire is the same: to find a job we love where compensation is commensurate with experience.

However, plans change. For instance, what started out as a dream to be a surgeon is cut short by a nasty injury and you’re debating how to transition into a new role. Or you might be facing being let go from your current employer and are anxious about “options out there.”

Whatever the case may be, switching careers can be intentional or unintentional. What matters is that you’re well-prepared, and the only way to do so is to learn new skills — hone in on your transferable skills.

Why Hone in on Your Transferable Skills?

There are several reasons you need to develop these skills if you want to go far in life and your career. In a nutshell, honing in your your transferable skills can lead to:

Better Job Offers

Continuous assessment and improvement of your skills widens the pool of job offers for you to make selections from. You’re no longer tethered to one industry as you’re able to lead your career by design, not by default.

People with transferable skills on a resume also open up opportunities for more potential employers.

Increase in Pay and More Responsibilities

You’ve heard the saying “with great power come great responsibility.” In your case, transferable skills make you more marketable to employers which could lead to pay raises.

Although this isn’t an automatic process– you have to be proactive about what you want in the marketplace, there is a chance that these pay raises will come with change in titles and roles.

A Shot at Entrepreneurship

Yes, changing career paths also includes the possibility of working for yourself. With these skills and work experience, you could live anywhere in the world and design a life and career you want.

We’ve talked about why you need to strengthen your transferable skills but what are some these skills, and how can you work on them?

13 Tips to Sharpen Your Transferable Skills

1. Update Your Resume

You might be surprised to know this but yes, updating your resume is a skill. The very first thing you should do while thinking about switching careers is to highlight attributes that make you very desirable candidate to employers.

Think about your volunteer experiences, freelance projects, and school projects. Although they might seem insignificant, they demonstrate your ability to deliver results that several companies are looking for.

While you might have held several positions since college, switching careers will require you to have a different type of resume.

There are three different types of resumes: functional, chronological, and a combination resume. However, if you are looking to switch careers you’ll want to have a functional resume. A functional resume is strengths-based that emphasizes skills that are transferable rather than a collection of dates and job titles.

2. Brush up on Your Communication Skills

Every attempt to get ahead in business and in life starts with the need to communicate effectively. Whether it is interpersonal, intercultural, or multi-generational, the ability to be seen and heard while respecting the boundaries of work relationship matters.

That’s why it’s one of the top skills you need to master. Strong communication skills allows you to effectively tailor your messages to specific audiences, which will make you a stronger asset to any organization.

To hone this skill:

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Pay attention to your listening skills. To communicate effectively, you need to first learn how to understand others.

Your ability to decode overt and implied messages, no matter how nuanced they are, is key to knowing how to foster deep relationships with others.

This article can also give you effective ways to enhance your communication skills:

How to Master Effective Communication Skills at Work and Home

3. Learn Technical (or Business) Writing

Another form of communication, writing, is a skill that can take you anywhere.

Companies communicate a lot through written memos, emails, newsletters, and other audio-visual means. But at the crux of this all is someone or some people who are tasked with translating the organization’s vision into statements anyone can understand.

To hone this skill:

Consider taking some free or paid classes online. You can accomplish this through several community colleges or online platforms like Lynda, Udemy or edX .

4. Practice Public Speaking and Presentation Skills

No matter how intelligent you are, no one will take you seriously if you’re unable to pull off a decent level of persuasion through presentation skills.

Most presentation can be done through either electronic devices or require your physical presence. Your chosen career may require you to be in front of several hundreds of people or you could be charged with developing materials for presentation.

To hone this skill:

Volunteer to lead projects that give you some responsibility for putting together presentations.

Also, try taking courses that will improve your public speaking skills if you feel lacking.

These tips on public speaking would be helpful too:

The Ultimate Public Speaking Tips to Hook and Impress Any Audience

5. Get Comfortable with Identifying Problems and Solutions

Every organization has got its problems no matter how greener the grass is on the other side.

How to hone this skill:

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Practice being resourceful.

Do you know where to find every company policy on the intranet in less than five minutes?

Think about a time you noticed some inefficiency at work and proposed a solution. Think about instances where you lent your voice to a cause which resulted in improved processes for your department.

No matter how small or inadequate you might feel, you’ve got some problem-solving skills that some organizations want.

If you look for more ways to improve your problem solving skills, take a look at this article:

6 Effective Ways to Enhance Your Problem Solving Skills

6. Recognize Your Team-Building Ability

Your ability to smoothly switch careers also depends on how well you can energize your team, especially if you’re aiming for a leadership role. Unfortunately, team-building usually isn’t something you learn on the job in most careers unless you hold a managerial position.

The good thing is that you possibly know one or two things about team-building. Think back to moments in college when you had group projects with colleagues and had to work with 3 to 4 other strangers for months. Were you able to get past your differences and disagreements to focus on the uniqueness of everyone at the table?

Making a career switch might require that you work with multidisciplinary teams whether you have a deep knowledge of what the other team does or not. I can easily think of doctors, nurses, physical therapists, and social workers working closely to achieve the goals in a patient’s care plan.

How to hone this skill:

Look for collaborative projects and team building activities that excite you and challenge yourself with new possibilities.

Try some of these tactics to keep your team motivated as well:

17 Proven Tactics for Motivating Employees and Building a Stronger Team

7. Lean into Your Leadership Skills

Although similar to the previous point, leadership skills extend far beyond building teams, managing time sheets and correcting behavior.

What I’m referring to here is your ability to develop a vision, believe in it, and inspire buy-in from everyone involved. This isn’t about knowing how to run a particular machine; it’s about how to lead a team of people with various backgrounds, experiences, and ideas of how things should be done.

How to hone this skill:

Although more complex than the rest, it all starts with an introspective look into your strengths and weaknesses. Then get a mentor or a coach who can bring out your leadership qualities so you can operate from a place of strength.

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Learn more about the effective leadership types here:

5 Types of Leadership that Help You Build a High Performance Team

8. Improve Your Analytical Skills

Are you good at taking large amount of data and interpreting them? Your skills could come in handy.

Organizations are looking for people to make sense of the data around them, explain how it affects profitability, and make projections based on it. Best of all? You don’t need to be an accountant to be analytical.

How to hone this skill:

Try taking data interpretation classes online or at a community college. Learning Microsoft Excel or Access is also a plus. If you’re ambitious enough, you could consider getting additional certifications to up the ante.

Take a look at these ways to help sharpen your analytical skills:

What Are Analytical Skills and How to Strengthen Them For Success

9. Don’t Discount Your Time Management and Prioritization Skills

How good are you when it comes to deciding how important tasks are, organizing schedules, and coordinating plans?

Should you be willing, there is a market waiting for you out there. Organizations and busy executives are always looking for talented individuals to outsource these tasks to.

How to hone this skill:

Although not everyone possesses secretarial superpowers, you can improve this skill by focusing on taking huge tasks and breaking them into smaller goals or steps in order to achieve a bigger goal.

Here, you can learn to prioritize to achieve more:

The Ultimate Guide to Prioritizing Your Work And Life

10. Embrace Your Creative and Critical Thinking Side

Although it’s often believed that creativity is for the arts and right-brained people, I believe everyone is capable of being creative. In fact, most organizations recognize creativity as a vehicle that will drive successful inventions in the future.

How to hone this skill:

Try doing something fun. As simple as this sounds, you’d be surprised to learn how much. In fact, behavioral and learning scientist, Marily Oppezzo, says taking a walk might be all you need to get your creative juices flowing.[1]

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Anyone can be creative, you just need the right way to train your brain:

What Is Creativity? We All Have It, and Need It

11. Don’t Stop Learning Tech Knowledge and Skills

Being tech-savvy is a huge plus. If you have an affinity with computers, software applications and are abreast of technological improvements, it is a transferable skill that is worth highlighting.

You don’t have to be a young college graduate with silicon valley dreams to work

How to hone this skill:

All you need is the determination and the readiness to learn. This article will give you some ideas on the types of skills to learn:

How to Improve Your Computer Skills to Get Ahead in Your Career

12. Build Networks and Relationships

You aren’t free from networking. Not at the moment. With your goal to switch to a different career, your networking skills will come in handy.

Fortunately for you, networking doesn’t have to be so hard.

How to hone this skill:

Attend conferences and job fairs. Chances are you already have people in your network you can move you closer to your dream career.

To enhance your networking skills, take these steps:

How to Network So You’ll Get Way Ahead in Your Professional Life

Final Thoughts

Although there are several people with the same qualification and degree(s) you possess, what ultimately determines hireability comes down to a myriad of things such as culture fit, how teachable you are, cultural sensitivity, inter-generational awareness, and your ability to navigate uncertainty.

You have a chance to stand out by letting your dream companies know how these soft skills make you an invaluable asset, and how saying ‘YES’ to you is a win-win for both parties.

Happy career switching!

More Resources About Career Advancement

Featured photo credit: Unsplash via unsplash.com

Reference

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