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Innovative and Creative Ways to Market Your Fashion Startup

Innovative and Creative Ways to Market Your Fashion Startup
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The global fashion industry is a multi-billion dollar sector. This industry does include sub industries like menswear, womenswear, and sportswear. It accounts for 2 percent of the world’s Gross Domestic Product (GDP) and according to Fashionunited.com, the combined value between women’s and menswear industries totals over a trillion. Unbelievable, right? Well, this means there are enormous opportunities for the business side. Here are some innovative ways to market your fashion startup.

But First… It’s a Great Time to Launch a Fashion Startup

To kick start your next fashion venture, you’ll need talent and creativity among others. With a diverse digital landscape, your designs will have to appeal three groups: influencers (call them pioneers), fashion editors (early adopters), and buyers (the masses). According to a PR Couture post, you can use a handful of expert tips to thrive with a small budget: logo, beautiful photography skills, cool website, and the proper social media channel to exponentially grow your brand’s visibility.

Calls to Action for Your Online Fashion Startup

#1. Opt for a website or online shop. Because people like to “google it” and a web page increases the chances of being found. Include an easy navigation with lots of rich images visible to visitors.

#2. Next item on the list is creating a presence on social media. Instagram, Pinterest, YouTube, Snapchat work very well as fashion channels. Why? It is where everyone is, including the “cool kids on the block”, and the young audiences. They are more eager to buy and invest money in clothing that have personality and make them stand out.

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#3. Having a logo is without a doubt a key component for a fashion startup. It is what people will remember you by, so choose a unique symbol. Make it as universal as possible and tailor it to your targeted customers. Part of the fashion etiquette is selling a lifestyle and a unique shopping journey.

Want to do more? See additional opportunities to expand efforts.

Utilizing Heat Maps on Your Website

As defined by Search Business Analytics a heat map is a two-dimensional representation of data, with values represented in different colors. In other words, they are used to communicate significance and the relationship between data values.

For the purposes of generating sales, heat maps can help visualize visitors’ activity and identify where buying behaviors are triggered. Specifically, it will quantify what sections are most frequently visited and for what periods of time. You can install software like AppSumo, Inspectlet, or CrazyEgg to make sense of the data and where to optimize the site.

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This post by Luna Vega explains what key pages can be used to better format and tailor the webpage for online visitors. Ultimately, by installing heat maps software you can push sales from recommended sections of your online website. Installing this feature helps a fashion startup manage time, resources, and efforts effectively, since your main objective is to retain customers and at the same time acquire new ones. Implement the necessary changes that will trigger positive buying behaviors.

You may not be able to afford renting out a space and spending all of the accommodations required to setup a physical retail store. This is why it is important to understand why a website is a valuable resource and to optimize it to bring valuable revenue.

Tapping into Instagram, Influencers, and Featuring Celebrity Stories

It cannot be emphasized the growing importance of Instagram for businesses and particularly startups in fashion. Consumers are 58 times more likely to engage with branded content compared to Facebook and 120 times more likely compared to Twitter.

Tips on Using Instagram for Your Fashion Startup

Naturally, when joining Instagram create a business account or upgrade your personal one. This helps the brand gain visibility and access analytics to monitor activity. Instagram photos convert better than other types of visual content and increasingly more customers trust photos via this social network.

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As a fashion startup you can apply these next steps to drive up engagement:

  1. Show personality
  2. Less is more: 50% non-business and 50 products/services
  3. Have call to action elements
  4. Follow back and engage
  5. Comment on other users´ photos
  6. Tag customers for contests and celebrations
  7. Use hashtags
  8. Say thank you
  9. Don’t over-abuse Direct Messaging options

Interacting With Users and Influencers on Instagram

Instagrammers are very active (500 million Monthly Active Users (MAU)) and constantly updating accounts with relevant posts. Seek out community experts or notorious influencers as a way of building trust. Without them, it will be harder to make sales and build favorable brand recognition. Another tip proven to work is to engage with similar brands in the industry. Check out their posts and what kind of sentiment they create for their customers.

One example of networking with a powerful influencer is Luanna90. She has 2.1million followers and over 5000 posts to date. Her content posted combines different ensembles, different angle shots, and a beautiful background.

Featuring Celeb Stories for Extra Visibility

A second example is the use of celebrity images on clothing and accessories. They get plenty of attention and are essential to model for showcasing fashion trends. AX Paris deploys a collection of photos that serve the needs of anxious online shoppers.

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Targeting your efforts on Instagram, collaborating with influence marketers, and featuring a section of celebrities on your site are part of a winning formula. This three-step process will arm you with plenty of user data and as a startup these basic resources come in handy to achieve business goals.

Takeaways and Conclusions

Starting your own venture is no easy task. It takes organization, networking, and having a big fashion idea. It also requires you to be constantly evolving especially since fashion never goes out of style.

In spite of barriers to entry, there are plenty of resources to use and mastering the technology. One way to really prepare your next best business, there are things you can do prior to initiating this project.

Once operations begin use social media for marketing, add an easy-to-use, and mobile-friendly website. Finally, combine enriched photos and learn to construct narratives using your fashion designs.

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Featured photo credit: pixabay.com via pixabay.com

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Anthony Carranza

Multilingual writer and journalist covering all things technology and productivity.

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Published on July 27, 2021

15 Smart Video Conferencing Etiquette Tips to Follow

15 Smart Video Conferencing Etiquette Tips to Follow
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During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

Put the Pro in Professional

After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

1. Mute Your Mobile and Other Devices

The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

2. Dress the Part

While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

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Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

3. Stage Your Workspace

Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

4. Put Some Thought Into Lighting and Perspective

Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

Remember That Half of Life Is Showing Up

5. Arrive on Time

In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

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6. Turn on Your Video

Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

7. Plan Ahead Before Sharing Your Screen

Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

Attend to the Pesky Details

8. Make Sure That Meetings Remain Right-Sized

With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

9. Remember to “Unmute” Before You Speak

Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

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Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

10. Stay on Point to Keep the Meeting Length in Check

As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

Talking Has a Time and a Place

11. Chat Appropriately

Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

12. Use the “Raise Hand” Feature to Avoid Interruptions

The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

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13. Don’t Record the Session or Take Photos Without Prior Permission

In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

Manage Yourself

14. Minimize Distractions

While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

15. Save Snacking for Later

Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

Final Thoughts

Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

Featured photo credit: Chris Montgomery via unsplash.com

Reference

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