The global fashion industry is a multi-billion dollar sector. This industry does include sub industries like menswear, womenswear, and sportswear. It accounts for 2 percent of the world’s Gross Domestic Product (GDP) and according to Fashionunited.com, the combined value between women’s and menswear industries totals over a trillion. Unbelievable, right? Well, this means there are enormous opportunities for the business side. Here are some innovative ways to market your fashion startup.
But First… It’s a Great Time to Launch a Fashion Startup
To kick start your next fashion venture, you’ll need talent and creativity among others. With a diverse digital landscape, your designs will have to appeal three groups: influencers (call them pioneers), fashion editors (early adopters), and buyers (the masses). According to a PR Couture post, you can use a handful of expert tips to thrive with a small budget: logo, beautiful photography skills, cool website, and the proper social media channel to exponentially grow your brand’s visibility.
Calls to Action for Your Online Fashion Startup
#1. Opt for a website or online shop. Because people like to “google it” and a web page increases the chances of being found. Include an easy navigation with lots of rich images visible to visitors.
#2. Next item on the list is creating a presence on social media. Instagram, Pinterest, YouTube, Snapchat work very well as fashion channels. Why? It is where everyone is, including the “cool kids on the block”, and the young audiences. They are more eager to buy and invest money in clothing that have personality and make them stand out.
#3. Having a logo is without a doubt a key component for a fashion startup. It is what people will remember you by, so choose a unique symbol. Make it as universal as possible and tailor it to your targeted customers. Part of the fashion etiquette is selling a lifestyle and a unique shopping journey.
Want to do more? See additional opportunities to expand efforts.
Utilizing Heat Maps on Your Website
As defined by Search Business Analytics a heat map is a two-dimensional representation of data, with values represented in different colors. In other words, they are used to communicate significance and the relationship between data values.
For the purposes of generating sales, heat maps can help visualize visitors’ activity and identify where buying behaviors are triggered. Specifically, it will quantify what sections are most frequently visited and for what periods of time. You can install software like AppSumo, Inspectlet, or CrazyEgg to make sense of the data and where to optimize the site.
This post by Luna Vega explains what key pages can be used to better format and tailor the webpage for online visitors. Ultimately, by installing heat maps software you can push sales from recommended sections of your online website. Installing this feature helps a fashion startup manage time, resources, and efforts effectively, since your main objective is to retain customers and at the same time acquire new ones. Implement the necessary changes that will trigger positive buying behaviors.
You may not be able to afford renting out a space and spending all of the accommodations required to setup a physical retail store. This is why it is important to understand why a website is a valuable resource and to optimize it to bring valuable revenue.
Tapping into Instagram, Influencers, and Featuring Celebrity Stories
It cannot be emphasized the growing importance of Instagram for businesses and particularly startups in fashion. Consumers are 58 times more likely to engage with branded content compared to Facebook and 120 times more likely compared to Twitter.
Tips on Using Instagram for Your Fashion Startup
Naturally, when joining Instagram create a business account or upgrade your personal one. This helps the brand gain visibility and access analytics to monitor activity. Instagram photos convert better than other types of visual content and increasingly more customers trust photos via this social network.
As a fashion startup you can apply these next steps to drive up engagement:
- Show personality
- Less is more: 50% non-business and 50 products/services
- Have call to action elements
- Follow back and engage
- Comment on other users´ photos
- Tag customers for contests and celebrations
- Use hashtags
- Say thank you
- Don’t over-abuse Direct Messaging options
Interacting With Users and Influencers on Instagram
Instagrammers are very active (500 million Monthly Active Users (MAU)) and constantly updating accounts with relevant posts. Seek out community experts or notorious influencers as a way of building trust. Without them, it will be harder to make sales and build favorable brand recognition. Another tip proven to work is to engage with similar brands in the industry. Check out their posts and what kind of sentiment they create for their customers.
One example of networking with a powerful influencer is Luanna90. She has 2.1million followers and over 5000 posts to date. Her content posted combines different ensembles, different angle shots, and a beautiful background.
Featuring Celeb Stories for Extra Visibility
A second example is the use of celebrity images on clothing and accessories. They get plenty of attention and are essential to model for showcasing fashion trends. AX Paris deploys a collection of photos that serve the needs of anxious online shoppers.
Targeting your efforts on Instagram, collaborating with influence marketers, and featuring a section of celebrities on your site are part of a winning formula. This three-step process will arm you with plenty of user data and as a startup these basic resources come in handy to achieve business goals.
Takeaways and Conclusions
Starting your own venture is no easy task. It takes organization, networking, and having a big fashion idea. It also requires you to be constantly evolving especially since fashion never goes out of style.
In spite of barriers to entry, there are plenty of resources to use and mastering the technology. One way to really prepare your next best business, there are things you can do prior to initiating this project.
Once operations begin use social media for marketing, add an easy-to-use, and mobile-friendly website. Finally, combine enriched photos and learn to construct narratives using your fashion designs.
Featured photo credit: pixabay.com via pixabay.com