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Innovative and Creative Ways to Market Your Fashion Startup

Innovative and Creative Ways to Market Your Fashion Startup

The global fashion industry is a multi-billion dollar sector. This industry does include sub industries like menswear, womenswear, and sportswear. It accounts for 2 percent of the world’s Gross Domestic Product (GDP) and according to Fashionunited.com, the combined value between women’s and menswear industries totals over a trillion. Unbelievable, right? Well, this means there are enormous opportunities for the business side. Here are some innovative ways to market your fashion startup.

But First… It’s a Great Time to Launch a Fashion Startup

To kick start your next fashion venture, you’ll need talent and creativity among others. With a diverse digital landscape, your designs will have to appeal three groups: influencers (call them pioneers), fashion editors (early adopters), and buyers (the masses). According to a PR Couture post, you can use a handful of expert tips to thrive with a small budget: logo, beautiful photography skills, cool website, and the proper social media channel to exponentially grow your brand’s visibility.

Calls to Action for Your Online Fashion Startup

#1. Opt for a website or online shop. Because people like to “google it” and a web page increases the chances of being found. Include an easy navigation with lots of rich images visible to visitors.

#2. Next item on the list is creating a presence on social media. Instagram, Pinterest, YouTube, Snapchat work very well as fashion channels. Why? It is where everyone is, including the “cool kids on the block”, and the young audiences. They are more eager to buy and invest money in clothing that have personality and make them stand out.

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#3. Having a logo is without a doubt a key component for a fashion startup. It is what people will remember you by, so choose a unique symbol. Make it as universal as possible and tailor it to your targeted customers. Part of the fashion etiquette is selling a lifestyle and a unique shopping journey.

Want to do more? See additional opportunities to expand efforts.

Utilizing Heat Maps on Your Website

As defined by Search Business Analytics a heat map is a two-dimensional representation of data, with values represented in different colors. In other words, they are used to communicate significance and the relationship between data values.

For the purposes of generating sales, heat maps can help visualize visitors’ activity and identify where buying behaviors are triggered. Specifically, it will quantify what sections are most frequently visited and for what periods of time. You can install software like AppSumo, Inspectlet, or CrazyEgg to make sense of the data and where to optimize the site.

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This post by Luna Vega explains what key pages can be used to better format and tailor the webpage for online visitors. Ultimately, by installing heat maps software you can push sales from recommended sections of your online website. Installing this feature helps a fashion startup manage time, resources, and efforts effectively, since your main objective is to retain customers and at the same time acquire new ones. Implement the necessary changes that will trigger positive buying behaviors.

You may not be able to afford renting out a space and spending all of the accommodations required to setup a physical retail store. This is why it is important to understand why a website is a valuable resource and to optimize it to bring valuable revenue.

Tapping into Instagram, Influencers, and Featuring Celebrity Stories

It cannot be emphasized the growing importance of Instagram for businesses and particularly startups in fashion. Consumers are 58 times more likely to engage with branded content compared to Facebook and 120 times more likely compared to Twitter.

Tips on Using Instagram for Your Fashion Startup

Naturally, when joining Instagram create a business account or upgrade your personal one. This helps the brand gain visibility and access analytics to monitor activity. Instagram photos convert better than other types of visual content and increasingly more customers trust photos via this social network.

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As a fashion startup you can apply these next steps to drive up engagement:

  1. Show personality
  2. Less is more: 50% non-business and 50 products/services
  3. Have call to action elements
  4. Follow back and engage
  5. Comment on other users´ photos
  6. Tag customers for contests and celebrations
  7. Use hashtags
  8. Say thank you
  9. Don’t over-abuse Direct Messaging options

Interacting With Users and Influencers on Instagram

Instagrammers are very active (500 million Monthly Active Users (MAU)) and constantly updating accounts with relevant posts. Seek out community experts or notorious influencers as a way of building trust. Without them, it will be harder to make sales and build favorable brand recognition. Another tip proven to work is to engage with similar brands in the industry. Check out their posts and what kind of sentiment they create for their customers.

One example of networking with a powerful influencer is Luanna90. She has 2.1million followers and over 5000 posts to date. Her content posted combines different ensembles, different angle shots, and a beautiful background.

Featuring Celeb Stories for Extra Visibility

A second example is the use of celebrity images on clothing and accessories. They get plenty of attention and are essential to model for showcasing fashion trends. AX Paris deploys a collection of photos that serve the needs of anxious online shoppers.

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Targeting your efforts on Instagram, collaborating with influence marketers, and featuring a section of celebrities on your site are part of a winning formula. This three-step process will arm you with plenty of user data and as a startup these basic resources come in handy to achieve business goals.

Takeaways and Conclusions

Starting your own venture is no easy task. It takes organization, networking, and having a big fashion idea. It also requires you to be constantly evolving especially since fashion never goes out of style.

In spite of barriers to entry, there are plenty of resources to use and mastering the technology. One way to really prepare your next best business, there are things you can do prior to initiating this project.

Once operations begin use social media for marketing, add an easy-to-use, and mobile-friendly website. Finally, combine enriched photos and learn to construct narratives using your fashion designs.

Featured photo credit: pixabay.com via pixabay.com

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Anthony Carranza

Multilingual writer and journalist covering all things technology and productivity.

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Published on March 25, 2019

How to Find New Growth Opportunities at Work

How to Find New Growth Opportunities at Work

Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up. You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out.

But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

“If you’re not moving forward, you’re moving backward.”

It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

Make a Point of Positioning Yourself as a Rising Star

As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

Employ these other useful tips to let your rising star qualities shine:

1. Promote Your Successes to Your Higher-Ups

When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

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Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

2. Cultivate Excellent Listening Skills

Listen well, and ask great questions. Realize that people love to talk about themselves.

But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

3. Go to All Office Networking Events

Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

Take the Extra Step to Show Your Value to the Company

Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

4. Show Initiative

Commit yourself to whatever task you’re given, and make a point of going above and beyond.

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Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

6. Go to Every Company Meeting Prepared and Ready to Learn

A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

Accelerate Your Career Growth Opportunities

A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

Try to see yourself from your boss’s position and evaluate your promote-ability.

Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

These qualities will place you front and center when growth opportunities arise.

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Use these strategic tips to escalate your opportunities for growth:

7. Find a Mentor

With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

8. Map out Your Own Growth Opportunity Chart

After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

9. Set Your Professional Bar High

Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

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Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

Let integrity be the cornerstone of all your interactions with clients and co-workers.

The Bottom Line

Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

“Half of life is showing up.”

The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

Remember, your career is your business!

More Resources About Ever-Growing

Featured photo credit: Zach Lucero via unsplash.com

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