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Innovative and Creative Ways to Market Your Fashion Startup

Innovative and Creative Ways to Market Your Fashion Startup

The global fashion industry is a multi-billion dollar sector. This industry does include sub industries like menswear, womenswear, and sportswear. It accounts for 2 percent of the world’s Gross Domestic Product (GDP) and according to Fashionunited.com, the combined value between women’s and menswear industries totals over a trillion. Unbelievable, right? Well, this means there are enormous opportunities for the business side. Here are some innovative ways to market your fashion startup.

But First… It’s a Great Time to Launch a Fashion Startup

To kick start your next fashion venture, you’ll need talent and creativity among others. With a diverse digital landscape, your designs will have to appeal three groups: influencers (call them pioneers), fashion editors (early adopters), and buyers (the masses). According to a PR Couture post, you can use a handful of expert tips to thrive with a small budget: logo, beautiful photography skills, cool website, and the proper social media channel to exponentially grow your brand’s visibility.

Calls to Action for Your Online Fashion Startup

#1. Opt for a website or online shop. Because people like to “google it” and a web page increases the chances of being found. Include an easy navigation with lots of rich images visible to visitors.

#2. Next item on the list is creating a presence on social media. Instagram, Pinterest, YouTube, Snapchat work very well as fashion channels. Why? It is where everyone is, including the “cool kids on the block”, and the young audiences. They are more eager to buy and invest money in clothing that have personality and make them stand out.

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#3. Having a logo is without a doubt a key component for a fashion startup. It is what people will remember you by, so choose a unique symbol. Make it as universal as possible and tailor it to your targeted customers. Part of the fashion etiquette is selling a lifestyle and a unique shopping journey.

Want to do more? See additional opportunities to expand efforts.

Utilizing Heat Maps on Your Website

As defined by Search Business Analytics a heat map is a two-dimensional representation of data, with values represented in different colors. In other words, they are used to communicate significance and the relationship between data values.

For the purposes of generating sales, heat maps can help visualize visitors’ activity and identify where buying behaviors are triggered. Specifically, it will quantify what sections are most frequently visited and for what periods of time. You can install software like AppSumo, Inspectlet, or CrazyEgg to make sense of the data and where to optimize the site.

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This post by Luna Vega explains what key pages can be used to better format and tailor the webpage for online visitors. Ultimately, by installing heat maps software you can push sales from recommended sections of your online website. Installing this feature helps a fashion startup manage time, resources, and efforts effectively, since your main objective is to retain customers and at the same time acquire new ones. Implement the necessary changes that will trigger positive buying behaviors.

You may not be able to afford renting out a space and spending all of the accommodations required to setup a physical retail store. This is why it is important to understand why a website is a valuable resource and to optimize it to bring valuable revenue.

Tapping into Instagram, Influencers, and Featuring Celebrity Stories

It cannot be emphasized the growing importance of Instagram for businesses and particularly startups in fashion. Consumers are 58 times more likely to engage with branded content compared to Facebook and 120 times more likely compared to Twitter.

Tips on Using Instagram for Your Fashion Startup

Naturally, when joining Instagram create a business account or upgrade your personal one. This helps the brand gain visibility and access analytics to monitor activity. Instagram photos convert better than other types of visual content and increasingly more customers trust photos via this social network.

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As a fashion startup you can apply these next steps to drive up engagement:

  1. Show personality
  2. Less is more: 50% non-business and 50 products/services
  3. Have call to action elements
  4. Follow back and engage
  5. Comment on other users´ photos
  6. Tag customers for contests and celebrations
  7. Use hashtags
  8. Say thank you
  9. Don’t over-abuse Direct Messaging options

Interacting With Users and Influencers on Instagram

Instagrammers are very active (500 million Monthly Active Users (MAU)) and constantly updating accounts with relevant posts. Seek out community experts or notorious influencers as a way of building trust. Without them, it will be harder to make sales and build favorable brand recognition. Another tip proven to work is to engage with similar brands in the industry. Check out their posts and what kind of sentiment they create for their customers.

One example of networking with a powerful influencer is Luanna90. She has 2.1million followers and over 5000 posts to date. Her content posted combines different ensembles, different angle shots, and a beautiful background.

Featuring Celeb Stories for Extra Visibility

A second example is the use of celebrity images on clothing and accessories. They get plenty of attention and are essential to model for showcasing fashion trends. AX Paris deploys a collection of photos that serve the needs of anxious online shoppers.

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Targeting your efforts on Instagram, collaborating with influence marketers, and featuring a section of celebrities on your site are part of a winning formula. This three-step process will arm you with plenty of user data and as a startup these basic resources come in handy to achieve business goals.

Takeaways and Conclusions

Starting your own venture is no easy task. It takes organization, networking, and having a big fashion idea. It also requires you to be constantly evolving especially since fashion never goes out of style.

In spite of barriers to entry, there are plenty of resources to use and mastering the technology. One way to really prepare your next best business, there are things you can do prior to initiating this project.

Once operations begin use social media for marketing, add an easy-to-use, and mobile-friendly website. Finally, combine enriched photos and learn to construct narratives using your fashion designs.

Featured photo credit: pixabay.com via pixabay.com

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Anthony Carranza

Multilingual writer and journalist covering all things technology and productivity.

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Last Updated on January 14, 2019

The Key to Finding Job Satisfaction and Having a Successful Career

The Key to Finding Job Satisfaction and Having a Successful Career

Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

6. Keep Reviewing Your Goal Posts and Be Amenable to Change

The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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  • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
  • Do the activities I need to undertake to meet these goals honor my highest priorities?
  • Does this feel right for me and those who are nearest and dearest to me?
  • Is this aligned with my passion?
  • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

7. Be Prepared to Let Go

It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

The Bottom Line

Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

More Resources to Help Advance Your Career

Featured photo credit: Csaba Balazs via unsplash.com

Reference

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