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4 Hacks to Make Your Content Marketing Strategy More Effective

4 Hacks to Make Your Content Marketing Strategy More Effective

If you want your business to succeed today, you have to let the public know about it. Digital marketing is the tool that will allow you to do that. Developing a clever content marketing strategy is essential for achieving your goals. However, even the best plan will lose its power with time, and in the rapidly developing business world of today one must change and improve all the time in order to stay on top.

These four tips will allow you to make your content marketing strategy more effective. Remember to keep your strategy versatile and always use top-quality content to help your business succeed.

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1. Embrace Videos

Videos are the hottest trends in marketing today. Adding a vlog to your promotional tools arsenal is a great way to start, but you also shouldn’t forget about publishing short videos on Facebook, Instagram and other networks that allow for it. Videos you use can be social, educational, or advertisements.

Don’t forget about the power of live streaming as the popularity of it is growing rapidly. According to 52% of professional marketers, video content has the best ROI when compared to all other tools, and over 90% of these pros currently use different types of videos in their campaigns.

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2. Use ClearVoice

The power of ‘ClearVoice’ comes from the fact that it can help you develop an efficient content marketing strategy from a scratch. It’s an all-in-one solution for content strategy, marketing, distribution, and measurement.

ClearVoice can provide the highest quality services to any kind of business. The solution is scalable and the team can develop not only develop the strategy but execute it as well. The ClearVoice offers software solutions that will guide you through the process of developing a content marketing strategy from an idea to distribution and management. The service also allows you to connect with professional, talented content creators who will be able to bring your ideas to life.

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While there are many ways and tools that can help you improve your marketing overall, ClearVoice is one tool you’ll need if you want to achieve fast results. The main benefit of this solution is that it’s comprehensive and so easy to manage that even someone with no prior knowledge of marketing can use it.

3. Play Around with KPIs

Key Performance Indicators (KPIs) are the measurements you use to gauge the efficiency of your marketing campaign. There are plenty of these and each one is important to a certain degree. The tricky part is that every business requires a specific set of KPIs to help develop a promotional campaign that will meet its needs perfectly.

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If you want to make your content marketing strategy more effective, you can change your key performance indicators and assess the campaign from different perspectives. This will allow you to choose which KPIs truly matter most for your company and improve your overall strategy based on this data.

The most commonly used KPIs include:

  • Content downloads
  • Number of visits to the website
  • Number of shares on social networks
  • Bounce rate
  • Time on page
  • Inbound links
  • Cost per lead
  • Number of generated leads

4. Develop the Right Message Architecture

A message architecture is a vital part of a content marketing strategy. In fact, it’s the driving part as it’s an outline of the campaign message. The purpose of a message architecture is to establish shared terminology that will guide your content messages. The complexity of these ‘communication goals’ can vary depending on the business and its objectives. Based on the terms that matter for the business owners and reflect their goals, culture, product, qualities, etc. you can establish the type of content that will deliver your message most effectively. Note that a message architecture is a touchstone that allows both assess the current strategy and adjust it for achieving maximum efficiency.

Based on the terms that matter for the business owners and reflect their goals, culture, product, qualities, etc. you can establish the type of content that will deliver your message most effectively. Note that a message architecture is a touchstone that allows an assessment of the current strategy and you can also adjust it for achieving maximum efficiency.

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Melissa Burns

Entrepreneur

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Last Updated on June 18, 2019

The Importance of Reminders (And How to Make a Reminder That Works)

The Importance of Reminders (And How to Make a Reminder That Works)

No matter how well you set up your todo list and calendar, you aren’t going to get things done unless you have a reliable way of reminding yourself to actually do them.

Anyone who’s spent an hour writing up the perfect grocery list only to realize at the store that they forgot to bring the list understands the importance of reminders.

Reminders of some sort or another are what turn a collection of paper goods or web services into what David Allen calls a “trusted system.”[1]

A lot of people resist getting better organized. No matter what kind of chaotic mess, their lives are on a day-to-day basis because they know themselves well enough to know that there’s after all that work they’ll probably forget to take their lists with them when it matters most.

Fortunately, there are ways to make sure we remember to check our lists — and to remember to do the things we need to do, whether they’re on a list or not.

In most cases, we need a lot of pushing at first, for example by making a reminder, but eventually we build up enough momentum that doing what needs doing becomes a habit — not an exception.

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From Making Reminders to Building Habits

A habit is any act we engage in automatically without thinking about it.

For example, when you brush your teeth, you don’t have to think about every single step from start to finish; once you stagger up to the sink, habit takes over (and, really, habit got you to the sink in the first place) and you find yourself putting toothpaste on your toothbrush, putting the toothbrush in your mouth (and never your ear!), spitting, rinsing, and so on without any conscious effort at all.

This is a good thing because if you’re anything like me, you’re not even capable of conscious thought when you’re brushing your teeth.

The good news is you already have a whole set of productivity habits you’ve built up over the course of your life. The bad news is, a lot of them aren’t very good habits.

That quick game Frogger to “loosen you up” before you get working, that always ends up being 6 hours of Frogger –– that’s a habit. And as you know, habits like that can be hard to break — which is one of the reasons why habits are so important in the first place.

Once you’ve replaced an unproductive habit with a more productive one, the new habit will be just as hard to break as the old one was. Getting there, though, can be a chore!

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The old saw about anything you do for 21 days becoming a habit has been pretty much discredited, but there is a kernel of truth there — anything you do long enough becomes an ingrained behavior, a habit. Some people pick up habits quickly, others over a longer time span, but eventually, the behaviors become automatic.

Building productive habits, then, is a matter of repeating a desired behavior over a long enough period of time that you start doing it without thinking.

But how do you remember to do that? And what about the things that don’t need to be habits — the one-off events, like taking your paycheck stubs to your mortgage banker or making a particular phone call?

The trick to reminding yourself often enough for something to become a habit, or just that one time that you need to do something, is to interrupt yourself in some way in a way that triggers the desired behavior.

The Wonderful Thing About Triggers — Reminders

A trigger is anything that you put “in your way” to remind you to do something. The best triggers are related in some way to the behavior you want to produce.

For instance, if you want to remember to take something to work that you wouldn’t normally take, you might place it in front of the door so you have to pick it up to get out of your house.

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But anything that catches your attention and reminds you to do something can be a trigger. An alarm clock or kitchen timer is a perfect example — when the bell rings, you know to wake up or take the quiche out of the oven. (Hopefully you remember which trigger goes with which behavior!)

If you want to instill a habit, the thing to do is to place a trigger in your path to remind you to do whatever it is you’re trying to make into a habit — and keep it there until you realize that you’ve already done the thing it’s supposed to remind you of.

For instance, a post-it saying “count your calories” placed on the refrigerator door (or maybe on your favorite sugary snack itself)  can help you remember that you’re supposed to be cutting back — until one day you realize that you don’t need to be reminded anymore.

These triggers all require a lot of forethought, though — you have to remember that you need to remember something in the first place.

For a lot of tasks, the best reminder is one that’s completely automated — you set it up and then forget about it, trusting the trigger to pop up when you need it.

How to Make a Reminder Works for You

Computers and ubiquity of mobile Internet-connected devices make it possible to set up automatic triggers for just about anything.

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Desktop software like Outlook will pop up reminders on your desktop screen, and most online services go an extra step and send reminders via email or SMS text message — just the thing to keep you on track. Sandy, for example, just does automatic reminders.

Automated reminders can help you build habits — but it can also help you remember things that are too important to be trusted even to habit. Diabetics who need to take their insulin, HIV patients whose medication must be taken at an exact time in a precise order, phone calls that have to be made exactly on time, and other crucial events require triggers even when the habit is already in place.

My advice is to set reminders for just about everything — have them sent to your mobile phone in some way (either through a built-in calendar or an online service that sends updates) so you never have to think about it — and never have to worry about forgetting.

Your weekly review is a good time to enter new reminders for the coming weeks or months. I simply don’t want to think about what I’m supposed to be doing; I want to be reminded so I can think just about actually doing it.

I tend to use my calendar for reminders, mostly, though I do like Sandy quite a bit.

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Featured photo credit: Unsplash via unsplash.com

Reference

[1] Getting Things Done: Trusted System

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