If you want your business to succeed today, you have to let the public know about it. Digital marketing is the tool that will allow you to do that. Developing a clever content marketing strategy is essential for achieving your goals. However, even the best plan will lose its power with time, and in the rapidly developing business world of today one must change and improve all the time in order to stay on top.
These four tips will allow you to make your content marketing strategy more effective. Remember to keep your strategy versatile and always use top-quality content to help your business succeed.
1. Embrace Videos
Videos are the hottest trends in marketing today. Adding a vlog to your promotional tools arsenal is a great way to start, but you also shouldn’t forget about publishing short videos on Facebook, Instagram and other networks that allow for it. Videos you use can be social, educational, or advertisements.
Don’t forget about the power of live streaming as the popularity of it is growing rapidly. According to 52% of professional marketers, video content has the best ROI when compared to all other tools, and over 90% of these pros currently use different types of videos in their campaigns.
2. Use ClearVoice
The power of ‘ClearVoice’ comes from the fact that it can help you develop an efficient content marketing strategy from a scratch. It’s an all-in-one solution for content strategy, marketing, distribution, and measurement.
ClearVoice can provide the highest quality services to any kind of business. The solution is scalable and the team can develop not only develop the strategy but execute it as well. The ClearVoice offers software solutions that will guide you through the process of developing a content marketing strategy from an idea to distribution and management. The service also allows you to connect with professional, talented content creators who will be able to bring your ideas to life.
While there are many ways and tools that can help you improve your marketing overall, ClearVoice is one tool you’ll need if you want to achieve fast results. The main benefit of this solution is that it’s comprehensive and so easy to manage that even someone with no prior knowledge of marketing can use it.
3. Play Around with KPIs
Key Performance Indicators (KPIs) are the measurements you use to gauge the efficiency of your marketing campaign. There are plenty of these and each one is important to a certain degree. The tricky part is that every business requires a specific set of KPIs to help develop a promotional campaign that will meet its needs perfectly.
If you want to make your content marketing strategy more effective, you can change your key performance indicators and assess the campaign from different perspectives. This will allow you to choose which KPIs truly matter most for your company and improve your overall strategy based on this data.
The most commonly used KPIs include:
- Content downloads
- Number of visits to the website
- Number of shares on social networks
- Bounce rate
- Time on page
- Inbound links
- Cost per lead
- Number of generated leads
4. Develop the Right Message Architecture
A message architecture is a vital part of a content marketing strategy. In fact, it’s the driving part as it’s an outline of the campaign message. The purpose of a message architecture is to establish shared terminology that will guide your content messages. The complexity of these ‘communication goals’ can vary depending on the business and its objectives. Based on the terms that matter for the business owners and reflect their goals, culture, product, qualities, etc. you can establish the type of content that will deliver your message most effectively. Note that a message architecture is a touchstone that allows both assess the current strategy and adjust it for achieving maximum efficiency.
Based on the terms that matter for the business owners and reflect their goals, culture, product, qualities, etc. you can establish the type of content that will deliver your message most effectively. Note that a message architecture is a touchstone that allows an assessment of the current strategy and you can also adjust it for achieving maximum efficiency.