Advertising
Advertising

4 Hacks to Make Your Content Marketing Strategy More Effective

4 Hacks to Make Your Content Marketing Strategy More Effective

If you want your business to succeed today, you have to let the public know about it. Digital marketing is the tool that will allow you to do that. Developing a clever content marketing strategy is essential for achieving your goals. However, even the best plan will lose its power with time, and in the rapidly developing business world of today one must change and improve all the time in order to stay on top.

These four tips will allow you to make your content marketing strategy more effective. Remember to keep your strategy versatile and always use top-quality content to help your business succeed.

Advertising

1. Embrace Videos

Videos are the hottest trends in marketing today. Adding a vlog to your promotional tools arsenal is a great way to start, but you also shouldn’t forget about publishing short videos on Facebook, Instagram and other networks that allow for it. Videos you use can be social, educational, or advertisements.

Don’t forget about the power of live streaming as the popularity of it is growing rapidly. According to 52% of professional marketers, video content has the best ROI when compared to all other tools, and over 90% of these pros currently use different types of videos in their campaigns.

Advertising

2. Use ClearVoice

The power of ‘ClearVoice’ comes from the fact that it can help you develop an efficient content marketing strategy from a scratch. It’s an all-in-one solution for content strategy, marketing, distribution, and measurement.

ClearVoice can provide the highest quality services to any kind of business. The solution is scalable and the team can develop not only develop the strategy but execute it as well. The ClearVoice offers software solutions that will guide you through the process of developing a content marketing strategy from an idea to distribution and management. The service also allows you to connect with professional, talented content creators who will be able to bring your ideas to life.

Advertising

While there are many ways and tools that can help you improve your marketing overall, ClearVoice is one tool you’ll need if you want to achieve fast results. The main benefit of this solution is that it’s comprehensive and so easy to manage that even someone with no prior knowledge of marketing can use it.

3. Play Around with KPIs

Key Performance Indicators (KPIs) are the measurements you use to gauge the efficiency of your marketing campaign. There are plenty of these and each one is important to a certain degree. The tricky part is that every business requires a specific set of KPIs to help develop a promotional campaign that will meet its needs perfectly.

Advertising

If you want to make your content marketing strategy more effective, you can change your key performance indicators and assess the campaign from different perspectives. This will allow you to choose which KPIs truly matter most for your company and improve your overall strategy based on this data.

The most commonly used KPIs include:

  • Content downloads
  • Number of visits to the website
  • Number of shares on social networks
  • Bounce rate
  • Time on page
  • Inbound links
  • Cost per lead
  • Number of generated leads

4. Develop the Right Message Architecture

A message architecture is a vital part of a content marketing strategy. In fact, it’s the driving part as it’s an outline of the campaign message. The purpose of a message architecture is to establish shared terminology that will guide your content messages. The complexity of these ‘communication goals’ can vary depending on the business and its objectives. Based on the terms that matter for the business owners and reflect their goals, culture, product, qualities, etc. you can establish the type of content that will deliver your message most effectively. Note that a message architecture is a touchstone that allows both assess the current strategy and adjust it for achieving maximum efficiency.

Based on the terms that matter for the business owners and reflect their goals, culture, product, qualities, etc. you can establish the type of content that will deliver your message most effectively. Note that a message architecture is a touchstone that allows an assessment of the current strategy and you can also adjust it for achieving maximum efficiency.

More by this author

Melissa Burns

Entrepreneur

Wealthy, Successful People Who Choose Less over More: 10 Real-Life Stories of Minimalists If You Want to Succeed in Life, You Need to Find Your True Calling First Why Do We All Feel Empty Sometimes Everything We Can Learn from the Most Famous Entrepreneurs Around the World YouTube Blogger 4 Pillars of Becoming a Successful YouTube Blogger

Trending in Productivity

1 26 Useful Things to Learn Now That Will Change Your Life 2 How to Take Calculated Risk to Achieve Success 3 How Not to Feel Overwhelmed at Work & Take Control of Your Day 4 The Importance of Time Management: 8 Ways It Matters 5 13 Work Life Balance Tips for a Happy and Productive Life

Read Next

Advertising
Advertising
Advertising

Last Updated on August 20, 2019

26 Useful Things to Learn Now That Will Change Your Life

26 Useful Things to Learn Now That Will Change Your Life

If you pay attention to your everyday life careful enough, you’ll know that you can learn from everything and everyone you come across. Our life is basically full of useful lessons that we should learn.

Here are 26 useful things to learn that Abhishek A. Singh shared on Quora. Let’s see how these life theories would lead you to live a different life.

1. Primacy and recency: People mostly remember the first and last things that occurred, barely the middle.

When scheduling an interview, ask the employer the time slots they do interviews and try to be the first or the last.

2. If you work in a bar or in customer service of any kind, put a mirror behind you at the counter.

In this way, angry customers who approach you will have to see themselves in the mirror behind you and the chance of them behaving irrationally will be lowered significantly.

3. Once you make a sales pitch, don’t say anything else.

This works in sales, but it can also be applied in other ways.

My previous boss was training me and just gave me pointers. I was working at a gym trying to sell memberships. He told me that once I got all the small talk out of the way and presented the prices, the first person to talk would lose.

It didn’t seem like a big deal but it actually worked. Often there were long periods of awkward silence as the person tried to come up with some excuses, but usually they bought.

4. If you ask someone a question and they only partially answer, just wait.

If you stay silent and keep eye contact, they will usually continue to talk.

5. Chew gum when you’re approaching a situation that would make you nervous, like public speaking or bungee jumping.

When we eat, our brain tell ourselves, “I would not be eating if I were danger. So I’m not in danger.” This has helped me to stay calm.

Advertising

6. People will always remember how you made them feel, not what you said.

Also, most people like talking about themselves; so ask lots of questions about them.

7. When you’re learning something new, teach it to a friend. Let them ask you questions about it.

If you’re able to teach something well, you will be sure that you’ve understood it very well.

8. If you get yourself to be really happy and excited to see other people, they will react the same to you.

It doesn’t always happen the first time, but it will definitely happen the next time.

9. The physical effects of stress — breathing rate and heart rate — are almost identical to the physical effects of courage.

When you’re feeling stressed in any situations, immediately reframe it : Your body is getting ready to be courageous, you are NOT stressed.

10. Pay attention to people’s feet.

If you approach two people in the middle of a conversation, and they only turn their torsos and not their feet, they don’t want you to join in the conversation.

Similarly, if you are in a conversation with a coworker who you think is paying attention to you and their torso is turned towards you but their feet are facing in another direction, they want the conversation to end.

11. Confidence is more important than knowledge.

Don’t be intimidated by anyone, everyone is playing a role and wearing a mask.

12. If you pretend to be something for long enough, you will eventually become it.

Fake it till you make it. Period.

13. Not to be creepy, but if you want to stare at someone unashamedly, look directly past them and wait for them to try and meet your eyes.

When they fail to do that, they’ll look around (usually nervously for a second) they won’t look at you again for some time. This is your chance to straight up stare at this person for at least 45 seconds.

Advertising

And as suggested by Brian Stutzman:

If you’re staring at someone and get caught, DON’T turn your head or your body to look away, because that just confirms that you were staring.

Just move your EYEBALLS off the person. Unlike turning your head, it’s instantaneous. And the person will think you were just looking at something behind them and that they were mistaken for thinking you were staring. Do it confidently, and ignore any reaction from the person, and you can sell it every single time.

After a second, you can even look back at them with a “Why are you staring at me?” look on your face to really cement the deal!

14. Build a network.

Become the information source, and let the information be yours. Even grabbing a beer with a former colleague once a year will keep you in the loop at the old office.

Former coworkers might have gotten a new position in that office you always wanted to work in, great! Go to them for a beer, and ask about the office. It’s all about connections and information.

15. If you are angry at the person in front of you driving like a grandmother…

Pretend it is your grandmother, it will significantly reduce your road rage.

main-qimg-17c6060ba5491ad5af817faf5046a13b

    16. Stand up straight.

    No slouching, hands out of pockets, and head held up high. It’s not just a cliche — you literally feel better and people around you feel more confident in you.

    Advertising

    17. Avoid saying “I think,” and “I believe” unless absolutely necessary.

    These are phrases that do not evoke confidence, and will literally do you no good.

    18. When feeling anxious, clean up your home or work space.

    You will feel happier and more accomplished than before.

    main-qimg-a0187fc57b3d874f251bd06c388991dd

      19. Always buy the first pitcher or round of drinks.

      You’d be surprised how long you could drink on the phrase “I bought the first one.”

      20. Going into an interview… be interested in your interviewers.

      If you focus on learning about them, you’ll seem to be more interesting and dynamic. (Again, people love to talk about themselves.)

      21. Pay attention parents! Always give your kid a choice that makes them think they are in control.

      For instance, when I want my son to put his shoes on I will say ,”do you want to put your star wars shoes on or your shark shoes on?”

      Pro-tip: In some cases, this works on adults.

      main-qimg-0dc201c56efe2beb49b842205f253dfb

        22. Your action affects your attitude more than your attitude affects your action.

        As my former teacher said “You can jump and dance FOR joy, but you can also jump and dance yourself joyful.”

        Advertising

        23. When a group of people laugh, people will instinctively look at the person they feel closest to in that group.

        Notice who you look at and who look at you when you laugh with a group of people!

        24. If you want to build rapport or gain someone’s trust quickly, match their body posture and position.

        If someone is sitting with her legs crossed, cross your legs. If they’re leaning away from you, lean away from them. If they’re leaning towards you, lean towards them.

        Mirroring and matching body position is a subconscious way to tell if someone trusts you or is comfortable with you. If you’re sitting with your arms crossed and you notice someone else is sitting with her arms crossed, that is a good indicator that you have/are successfully built/building rapport with that person.

        25. The Benjamin Franklin Effect (suggested by Matt Miller)

        I find the basis of the Benjamin Franklin effect is very useful and extends far beyond pencil borrowing. This knowledge is useful in the world of flirting too.

        Asking a girl in your class if you can borrow a pencil or her notes or to explain the homework will make her more likely to like you than if you let her borrow your stuff or are the one to help her. Even just asking a girl to buy you drinks (facetiously) leaves a much bigger impression than offering to or actually buying a girl a drink.

        The best part is it kills 3 birds with one stone: you get the advantages of the favor itself, the person subconsciously likes you more, and it makes them more open to future favors and conversation.

        26. Handle panic and anxiety behaviors by tapping fingers (Suggested by Jade Barbee)

        When you’re feeling stressed, worried or angry, tap each finger tip while thinking (or speaking quietly) a few specific words about what is bothering you. Repeat the same words while tapping each of your 10 fingers, including thumbs.

        For example, tap while saying, “I’m so angry with her…” Doing so will likely take the charge out of the feeling and return you to a more resourceful (better feeling) state of being. It’s called EFT (Emotional Freedom Technique) or “tapping,” and it is useful in many life situations – emotional sadness, physical pain, food cravings, traumatic memories…

        Featured photo credit: Nicole Wolf via unsplash.com

        Read Next