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4 Hacks to Make Your Content Marketing Strategy More Effective

4 Hacks to Make Your Content Marketing Strategy More Effective

If you want your business to succeed today, you have to let the public know about it. Digital marketing is the tool that will allow you to do that. Developing a clever content marketing strategy is essential for achieving your goals. However, even the best plan will lose its power with time, and in the rapidly developing business world of today one must change and improve all the time in order to stay on top.

These four tips will allow you to make your content marketing strategy more effective. Remember to keep your strategy versatile and always use top-quality content to help your business succeed.

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1. Embrace Videos

Videos are the hottest trends in marketing today. Adding a vlog to your promotional tools arsenal is a great way to start, but you also shouldn’t forget about publishing short videos on Facebook, Instagram and other networks that allow for it. Videos you use can be social, educational, or advertisements.

Don’t forget about the power of live streaming as the popularity of it is growing rapidly. According to 52% of professional marketers, video content has the best ROI when compared to all other tools, and over 90% of these pros currently use different types of videos in their campaigns.

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2. Use ClearVoice

The power of ‘ClearVoice’ comes from the fact that it can help you develop an efficient content marketing strategy from a scratch. It’s an all-in-one solution for content strategy, marketing, distribution, and measurement.

ClearVoice can provide the highest quality services to any kind of business. The solution is scalable and the team can develop not only develop the strategy but execute it as well. The ClearVoice offers software solutions that will guide you through the process of developing a content marketing strategy from an idea to distribution and management. The service also allows you to connect with professional, talented content creators who will be able to bring your ideas to life.

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While there are many ways and tools that can help you improve your marketing overall, ClearVoice is one tool you’ll need if you want to achieve fast results. The main benefit of this solution is that it’s comprehensive and so easy to manage that even someone with no prior knowledge of marketing can use it.

3. Play Around with KPIs

Key Performance Indicators (KPIs) are the measurements you use to gauge the efficiency of your marketing campaign. There are plenty of these and each one is important to a certain degree. The tricky part is that every business requires a specific set of KPIs to help develop a promotional campaign that will meet its needs perfectly.

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If you want to make your content marketing strategy more effective, you can change your key performance indicators and assess the campaign from different perspectives. This will allow you to choose which KPIs truly matter most for your company and improve your overall strategy based on this data.

The most commonly used KPIs include:

  • Content downloads
  • Number of visits to the website
  • Number of shares on social networks
  • Bounce rate
  • Time on page
  • Inbound links
  • Cost per lead
  • Number of generated leads

4. Develop the Right Message Architecture

A message architecture is a vital part of a content marketing strategy. In fact, it’s the driving part as it’s an outline of the campaign message. The purpose of a message architecture is to establish shared terminology that will guide your content messages. The complexity of these ‘communication goals’ can vary depending on the business and its objectives. Based on the terms that matter for the business owners and reflect their goals, culture, product, qualities, etc. you can establish the type of content that will deliver your message most effectively. Note that a message architecture is a touchstone that allows both assess the current strategy and adjust it for achieving maximum efficiency.

Based on the terms that matter for the business owners and reflect their goals, culture, product, qualities, etc. you can establish the type of content that will deliver your message most effectively. Note that a message architecture is a touchstone that allows an assessment of the current strategy and you can also adjust it for achieving maximum efficiency.

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Melissa Burns

Entrepreneur

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Last Updated on August 16, 2018

16 Productivity Secrets of Highly Successful People Revealed

16 Productivity Secrets of Highly Successful People Revealed

The same old motivational secrets don’t really motivate you after you’ve read them for the tenth time, do they?

How about a unique spin on things?

These 16 productivity secrets of successful people will make you reevaluate your approach to your home, work, and creative lives. Learn from these highly successful people, turn these little things they do into your daily habits and you’ll get closer to success.

1. Empty your mind.

It sounds counterproductive, doesn’t it?

Emptying your mind when you have so much to remember seems like you’re just begging to forget something. Instead, this gives you a clean slate so you’re not still thinking about last week’s tasks.

Clear your mind and then start thinking only about what you need to do immediately, and then today. Tasks that need to be accomplished later in the week can wait.

Here’s a guide to help you empty your mind and think sharper:

How to Declutter Your Mind to Sharpen Your Brain and Fall Asleep Faster

2. Keep certain days clear.

Some companies are scheduling “No Meeting Wednesdays,” which means, funnily enough, that no one can hold a meeting on a Wednesday. This gives workers a full day to work on their own tasks, without getting sidetracked by other duties or pointless meetings.

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This can work in your personal life too, for example if you need to restrict Facebook access or limit phone calls.

3. Prioritize your work.

Don’t think every task is created equal! Some tasks aren’t as important as others, or might take less time.

Try to sort your tasks every day and see what can be done quickly and efficiently. Get these out of the way so you have more free time and brain power to focus on what is more important.

Lifehack’s CEO has a unique way to prioritize works, take a look at it here:

How to Prioritize Right in 10 Minutes and Work 10X Faster

4. Chop up your time.

Many successful business leaders chop their time up into fifteen-minute intervals. This means they work on tasks for a quarter of an hour at a time, or schedule meetings for only fifteen minutes. It makes each hour seem four times as long, which leads to more productivity!

5. Have a thinking position.

Truman Capote claimed he couldn’t think unless he was laying down. Proust did this as well, while Stravinsky would stand on his head!

What works for others may not work for you. Try to find a spot and position that is perfect for you to brainstorm or come up with ideas.

6. Pick three to five things you must do that day.

To Do lists can get overwhelming very quickly. Instead of making a never-ending list of everything you can think of that needs to be done, make daily lists that include just three to five things.

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Make sure they’re things that need to be done that day, so you don’t keep putting them off.

7. Don’t try to do too much.

OK, so I just told you to work every day, and now I’m telling you to not do too much? It might sound like conflicting advice, but not doing too much means not biting off more than you can chew. Don’t say yes to every work project or social engagement and find yourself in way over your head.

8. Have a daily action plan.

Don’t limit yourself to a to-do list! Take ten minutes every morning to map out a daily action plan. It’s a place to not only write what needs to be done that day, but also to prioritize what will bring the biggest reward, what will take the longest, and what goals will be accomplished.

Leave room for a “brain dump,” where you can scribble down anything else that’s on your mind.

9. Do your most dreaded project first.

Getting your most dreaded task over with first means you’ll have the rest of the day free for anything and everything else. This also means that you won’t be constantly putting off the worst of your projects, making it even harder to start on it later.

10. Follow the “Two-Minute Rule.”

The “Two-Minute Rule” was made famous by David Allen. It’s simple – if a new task comes in and it can be done in two minutes or less, do it right then. Putting it off just adds to your to-do list and will make the task seem more monumental later.

11. Have a place devoted to work.

If you work in an office, it’s no problem to say that your cubicle desk is where you work every day.

But if you work from home, make sure you have a certain area specifically for work. You don’t want files spread out all over the dinner table, and you don’t want to feel like you’re not working just because you’re relaxing on the couch.

Agatha Christie never wrote at her desk, she wrote wherever she could sit down. Ernest Hemingway wrote standing up. Thomas Wolfe, at 6’6″ tall, used the top of his refrigerator as a desk. Richard Wright wrote on a park bench, rain or shine.

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Have a space where, when you go there, you know you’re going to work. Maybe it’s a cafe downstairs, the library, or a meeting room. Whenever and wherever works for you, do your works there.

12. Find your golden hour.

You don’t have to stick to a “typical” 9–5 schedule!

Novelist Anne Rice slept during the day and wrote at night to avoid distractions. Writer Jerzy Kosinski slept eight hours a day, but never all at once. He’d wake in the morning, work, sleep four hours in the afternoon, then work more that evening.

Your golden hour is the time when you’re at your peak. You’re alert, ready to be productive, and intent on crossing things off your to-do list.

Once you find your best time, protect it with all your might. Make sure you’re always free to do your best uninterrupted work at this time.

13. Pretend you’re on an airplane.

It might not be possible to lock everyone out of your office to get some peace and quiet, but you can eliminate some distractions.

By pretending you’re on an airplane, you can act like your internet access is limited, you’re not able to get something from your bookcase, and you can’t make countless phone calls.

Eliminating these distractions will help you focus on your most important tasks and get them done without interruption.

14. Never stop.

Writers Anthony Trollope and Henry James started writing their next books as soon as they finished their current work in progress.

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Stephen King writes every day of the year, and holds himself accountable for 2,000 words a day! Mark Twain wrote every day, and then read his day’s work aloud to his family to get their feedback.

There’s something to be said about working nonstop, and putting out continuous work instead of taking a break. It’s just a momentum that will push you go further./

15. Be in tune with your body.

Your mind and body will get tired of a task after ninety minutes to two hours focused on it. Keep this in mind as you assign projects to yourself throughout the day, and take breaks to ensure that you won’t get burned out.

16. Try different methods.

Vladimir Nabokov wrote the first drafts of his novels on index cards. This made it easy to rearrange sentences, paragraphs, and chapters by shuffling the cards around.

It does sound easier, and more fun, than copying and pasting in Word! Once Nabokov liked the arrangement, his wife typed them into a single manuscript.

Same for you, don’t give up and think that it’s impossible for you to be productive when one method fails. Try different methods until you find what works perfectly for you.

Featured photo credit: Unsplash via unsplash.com

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