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6 Effective Tactics to Make your Blog Stand Out

6 Effective Tactics to Make your Blog Stand Out

Several individuals are opting for blogging as a career choice. Many people prefer to leave their regular jobs and pursue a successful career choice by blogging. Blogging can look easy, but there is so much competition that it is becoming difficult to succeed in professional blogging. But do not be discouraged by the increasing competition. You can make a successful career by being creative and unique. Like any other career, blogging also requires resolve, positive attitude, and hard work.

Here are some of the important strategies that every professional blogger should be aware of. Applying these strategies can help in developing a popular blog.

  1. Know your target audience

If you want to have a group of dedicated audience, the key is to identify your target audience clearly. The audience should be set in the very beginning. The content of the blog should be according to the users. The interest of audience will be peaked with the relevant content. You can promote the blog quickly if the content is focused. You can use a variety of criteria to define the target market. You can use different demographics such as age, education, hobbies, religion, special interests, etc. Focusing the marketing efforts online will help you stand out from the competition and increase the interest of users as well.

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You can use a variety of criteria to define the target market. You can use different demographics such as age, education, hobbies, religion, special interests, etc. Focusing the marketing efforts online will help you stand out from the competition and increase the interest of users as well.

  1. Putting a unique twist on blog content

It is not possible to find an idea that is unique. Instead of wasting your energy in trying to come up with a distinct topic you should focus on putting an innovating twist to the topic that you choose. There will be other blogs on the same subject as yours but try to incorporate your individuality into the blog. It is the best way of developing a unique reputation for your blog. You can add exclusive information, latest facts, your opinions and perspectives in your blog entries to make them stand out from other blogs of the same topic.

It is important to be aware of how other bloggers are presenting their content. Knowing their style will help in developing a unique style. Stay up to date with the substance of your competition. Also, make sure that you are aware of the latest trends in blogging as well. Focus on developing content which is not readily available on other blogs or websites. The more innovation you bring to your content, the more the followers you will have.

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  1. Updating the content regularly

Adding new content on a regular basis will help in developing a steady audience. All the new entries should focus on a target audience. Staying on topic is critical for success. You should develop a good understanding of your users. Adjust the content according to the followers once you understand their needs. Always try to maintain the posting schedule. Try to keep a realistic posting schedule, one you can easily manage.

The daily articles, posts, and opinion pieces shared on the web are so many that they are overwhelming. It is the ability to stay ahead of the trends in the industry that can help blogs achieve loyal visitors. Whatever is the topic of your blog, make sure that you are always aware of the latest developments in that field. Try to be among the first to spread the latest news. Do not let the content of your blog become stale and outdated if you want to retain your visitors.

  1. Establishing an interactive online community with the blog

You can gain a lot of users by making the blog an interactive online community. Encouraging the audience to participate by adding comments is an excellent way of creating a successful blog. Provide an opportunity to the followers to share ideas and interact with other users. Make sure that there is a share button on the blog entries so that audience can share the entries easily.

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You can successfully create an interactive community with a blog by building it around a single idea which is powerful. Let the people know about your personality and your approach. You can engage more audience by choosing the right name. Pick a name that intuitively holds some meaning for the users.

Always take the opportunity to contact any potential contributors. Use social media sites like Facebook, Twitter, etc. to create fan pages of the blog. After that, you can have a targeted ad on Facebook. It will increase the subscriptions of the blog significantly.

  1. Benefits of multifaceted approach

To get hundreds of thousands of followers, you need to have an ongoing promotion. You can even make use of paid advertising. You can depend on the mainstream media to get publicity and recognition for your blog.

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A multifaceted approach is beneficial because it allows you to reach a wider audience. As the blog grows, the initial idea that it was based upon also evolves, and you get so many different opportunities. Instead of ignoring the possibilities, try to adopt a multifaceted approach and incorporate them into your evolving idea.

  1. Professional blog design

Conveying a professional image is essential for getting followers. Regardless of the subject matter of the blog, always put up a professional face with the help of your content and design. To make your blog look professional, you should always avoid using a background that is distracting. The focus should be on the content, so make sure that it always stands out.

Choose the colors of the blog very carefully. Avoid using too many fonts. It is better to choose one and also refrain from using a variety of font sizes and random colors. Make sure that the content pages and sections are clearly labeled so that users can navigate through the blog easily. Consistency in the design of the blog is the key to a professional look. Make sure the content is easy to read and comprehend. Proofread the work carefully before publishing so that there are no errors.

Featured photo credit: Act-on.com via act-on.com

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Last Updated on August 16, 2018

10 Huge Differences Between A Boss And A Leader

10 Huge Differences Between A Boss And A Leader

When you try to think of a leader at your place of work, you might think of your boss – you know, the supervisor in the tasteful office down the hall.

However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

You see, a boss’ main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

1. Leaders are compassionate human beings; bosses are cold.

It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

Does acting human at the office sound silly? It’s not.

A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

If people feel that you are being open, honest and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

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2. Leaders say “we”; bosses say “I”.

Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

Let me explain:

A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

A “we” mentality allows for the accountability and community that is essential in the modern day workplace.

3. Leaders develop and invest in people; bosses use people.

Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

Instead of using others or focusing on your needs, think about how you can help other people grow.

Use your building blocks of compassion and team-mentality to stay attuned to the needs of others note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

4. Leaders respect people; bosses are fear-mongering.

Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

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What’s the bottom line?

Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

5. Leaders give credit where it’s due; bosses only take credits.

Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

You might be wondering how you can get started:

  • Begin by simply noticing which team member contributes what during your next project at work.
  • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
  • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

6. Leaders see delegation as their best friend; bosses see it as an enemy.

If delegation is a leader’s best friend, then micromanagement is the enemy.

Delegation equates to trust and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called a self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

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Learn how to delegate in my other article:

How to Delegate Work (the Definitive Guide for Successful Leaders)

7. Leaders work hard; bosses let others do the work.

Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the hardest work of all when the need arises.

Here’s the deal:

Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

The next time you catch yourself telling someone to “go”, a.k.a accomplish a difficult task alone, change your phrasing to “let’s go”, showing that you are totally willing to help and support.

8. Leaders think long-term; bosses think short-term.

A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

9. Leaders are like your colleagues; bosses are just bosses.

Another word for colleague is collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

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Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

10. Leaders put people first; bosses put results first.

Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook even when employees voice new ideas or concerns.

Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

Here’s what I mean by process over people:

Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

Learning to be a leader is an ongoing adventure.

This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

Featured photo credit: Unsplash via unsplash.com

Reference

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