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6 Effective Tactics to Make your Blog Stand Out

6 Effective Tactics to Make your Blog Stand Out

Several individuals are opting for blogging as a career choice. Many people prefer to leave their regular jobs and pursue a successful career choice by blogging. Blogging can look easy, but there is so much competition that it is becoming difficult to succeed in professional blogging. But do not be discouraged by the increasing competition. You can make a successful career by being creative and unique. Like any other career, blogging also requires resolve, positive attitude, and hard work.

Here are some of the important strategies that every professional blogger should be aware of. Applying these strategies can help in developing a popular blog.

  1. Know your target audience

If you want to have a group of dedicated audience, the key is to identify your target audience clearly. The audience should be set in the very beginning. The content of the blog should be according to the users. The interest of audience will be peaked with the relevant content. You can promote the blog quickly if the content is focused. You can use a variety of criteria to define the target market. You can use different demographics such as age, education, hobbies, religion, special interests, etc. Focusing the marketing efforts online will help you stand out from the competition and increase the interest of users as well.

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You can use a variety of criteria to define the target market. You can use different demographics such as age, education, hobbies, religion, special interests, etc. Focusing the marketing efforts online will help you stand out from the competition and increase the interest of users as well.

  1. Putting a unique twist on blog content

It is not possible to find an idea that is unique. Instead of wasting your energy in trying to come up with a distinct topic you should focus on putting an innovating twist to the topic that you choose. There will be other blogs on the same subject as yours but try to incorporate your individuality into the blog. It is the best way of developing a unique reputation for your blog. You can add exclusive information, latest facts, your opinions and perspectives in your blog entries to make them stand out from other blogs of the same topic.

It is important to be aware of how other bloggers are presenting their content. Knowing their style will help in developing a unique style. Stay up to date with the substance of your competition. Also, make sure that you are aware of the latest trends in blogging as well. Focus on developing content which is not readily available on other blogs or websites. The more innovation you bring to your content, the more the followers you will have.

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  1. Updating the content regularly

Adding new content on a regular basis will help in developing a steady audience. All the new entries should focus on a target audience. Staying on topic is critical for success. You should develop a good understanding of your users. Adjust the content according to the followers once you understand their needs. Always try to maintain the posting schedule. Try to keep a realistic posting schedule, one you can easily manage.

The daily articles, posts, and opinion pieces shared on the web are so many that they are overwhelming. It is the ability to stay ahead of the trends in the industry that can help blogs achieve loyal visitors. Whatever is the topic of your blog, make sure that you are always aware of the latest developments in that field. Try to be among the first to spread the latest news. Do not let the content of your blog become stale and outdated if you want to retain your visitors.

  1. Establishing an interactive online community with the blog

You can gain a lot of users by making the blog an interactive online community. Encouraging the audience to participate by adding comments is an excellent way of creating a successful blog. Provide an opportunity to the followers to share ideas and interact with other users. Make sure that there is a share button on the blog entries so that audience can share the entries easily.

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You can successfully create an interactive community with a blog by building it around a single idea which is powerful. Let the people know about your personality and your approach. You can engage more audience by choosing the right name. Pick a name that intuitively holds some meaning for the users.

Always take the opportunity to contact any potential contributors. Use social media sites like Facebook, Twitter, etc. to create fan pages of the blog. After that, you can have a targeted ad on Facebook. It will increase the subscriptions of the blog significantly.

  1. Benefits of multifaceted approach

To get hundreds of thousands of followers, you need to have an ongoing promotion. You can even make use of paid advertising. You can depend on the mainstream media to get publicity and recognition for your blog.

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A multifaceted approach is beneficial because it allows you to reach a wider audience. As the blog grows, the initial idea that it was based upon also evolves, and you get so many different opportunities. Instead of ignoring the possibilities, try to adopt a multifaceted approach and incorporate them into your evolving idea.

  1. Professional blog design

Conveying a professional image is essential for getting followers. Regardless of the subject matter of the blog, always put up a professional face with the help of your content and design. To make your blog look professional, you should always avoid using a background that is distracting. The focus should be on the content, so make sure that it always stands out.

Choose the colors of the blog very carefully. Avoid using too many fonts. It is better to choose one and also refrain from using a variety of font sizes and random colors. Make sure that the content pages and sections are clearly labeled so that users can navigate through the blog easily. Consistency in the design of the blog is the key to a professional look. Make sure the content is easy to read and comprehend. Proofread the work carefully before publishing so that there are no errors.

Featured photo credit: Act-on.com via act-on.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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