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4 Steps to Earning Great Reviews for Your Business

4 Steps to Earning Great Reviews for Your Business

Reviews are one of the most powerful marketing tools that we can use to promote your products and services. Great reviews, when used properly, can help to build trust and convert more prospects into valued clients. This is the four-step system to great reviews.

Step 1 – Think like a client.

You need to work out what elements of your product or service you would think about when reviewing your business. For example:

  1. Did the product arrive in good condition?
  2. Was the product as described?
  3. Did the product arrive on time?
  4. Do you feel valued, pleased you bought from them?

Etc.

Step 2 – Find out areas for improvement and make those changes.

Once you have a list of the key points, work out how you would rate your offering and what you can do to improve your score for each element that you might be reviewed on. For example:

1. Did the product arrive in good condition?

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You can make sure the answer to that question is a “YES,” by only using brand new packaging. You can use plenty of internal packaging and ensure each item in a box is carefully and individually wrapped. This will help to ensure that, when your parcels are opened, each client is impressed with how your goods were packed and that they arrived in perfect condition.

2. Was the product as described?

Ensure that you have provided very clear and complete information about the product being supplied. Include several clear images and always be truthful. Provide a video if appropriate. Always set realistic expectations for your products so that your client’s expectations will be met.

3. Did the product arrive on time?

Are you setting accurate expectations for when products will be dispatched and how long they will take to be delivered? This is a great opportunity to set an expectation that you can meet or exceed.

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Are you confirming with clients that their order will be dispatched on “x” date? Once an order is dispatched, are you confirming it to the client, with information on the courier service used, its tracking number, where they can go to track their shipment, and when the estimated delivery date is? This is especially important for high-value shipments or those going abroad. If you keep your client fully informed of the status of their parcel to the USA, they will not be anxious and know when to expect their delivery, making them more likely to leave a great review and become a repeat client.

4. Do you feel valued and appreciated?

It is easier to sell to an existing client again, rather than a new one. So having clients love your products and services is important. You can show your appreciation in several ways: a handwritten note saying thank-you for your order and we appreciate your business, including money off voucher codes, and offering enrollment in a loyalty scheme are just some suggestions.

Once you have made the necessary changes to your business, let’s move on to Step 3.

Step 3 – Ask for Reviews

I know that it might sound like a cliché, but if you do not ask for reviews, you will not get them. So you need to develop a strategy to ask and receive reviews. Here are some proven techniques:

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1. Automated emails.

Once a sale has been made, you can usually set a length of time to pass and then automate an email to be sent requesting a review of a client’s purchase. This should be timed to be as close to the post-delivery date as possible.

2. A reviews page on your website.

Here, you can display your reviews, and have a button that allows clients to leave reviews on your website. Better yet, have the button take them to an independent review site like Trustpilot, where they can leave a review. Reviews left on independent websites add a layer of credibility to the reviews that are displayed on your site.

3. Facebook

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If you have a business Facebook page, you can display some of your positive reviews here, and also include a link to where clients can leave reviews for you. If a client has left a positive review, let them know when you post it on your Facebook page and ask them to share it. A positive review from a person you know and trust is a great recommendation that has a level of authority.

4. By card

If you are supplying a service, you can leave a review request postcode with a prepaid stamp on. Give the review card at the start of the job and ask the client to send it in once the work is completed. Alternatively, the card can have a URL to your review page, and you can ask your client to take a moment to go online and leave a review.

Step 4 – Great reviews only help if they are seen.

Once you have your positive reviews, ensure that you put them to work.

They should be displayed on the major pages of your website, or in your marketing material next to your products and services. They should help to answer the question, “What did other clients think of this product or service?”

Promoting your positive reviews will help to build your reputation, trust, and increase your conversion rates.

I hope that you find this guide useful and that your positive reviews help to improve your reputation and sales.

More by this author

Tanvir Zafar

The founder of ISU Technologies, passionate in writing about entrepreneurship, work and technology.

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Last Updated on November 14, 2018

Have You Fallen Into the ‘Busy’ Trap? Here’s Your Way Out

Have You Fallen Into the ‘Busy’ Trap? Here’s Your Way Out

Do you find yourself constantly feeling busy? Or, maybe you feel like you have too much on your plate? Perhaps you have a to-do list with no end in sight, or many responsibilities to juggle on a daily basis at work. When you get home, you have household responsibilities to take care of, too, and it just seems like you never have much time for a breather.

Being busy is good, it’s better than not having anything to do and letting time slip away. But, what many people don’t realize is, being busy doesn’t always mean you’re being productive. The more time you take to complete something does not equal to more success. Many people end up falling into this trap as they pack their day with tasks and errands that may sometimes produce little outcome or output for the effort that they’ve put in.

For example, let’s say that your washing machine at home broke down and you need to fix it. Instead of calling the handyman to come, your husband decides he’s going to fix the machine. He ends up spending half a day figuring out the machine, and does eventually fix it. He did however have to make a trip to the tool shop to buy some extra tools and parts for the machine. Now, if you had called the handy man, it would probably have taken the handyman much less time, and he would have all the necessary tools and parts already, because that is his job. So in this instance, was your husband’s time and effort worth it? Oh, and because he took half the day fixing the machine, you now had to take over his duties of dropping the kids off at soccer and swim practice.

We Need Not Be That Busy

I hope you would agree, that it would have been ideal to delegate this task to the handyman. That would have saved you time and effort, so that you and your husband could focus on doing other things that were more important to you, like being there for your kids or spending time with each other. This is just one example of how we often impose busyness on ourselves without us even realizing it.

But, I’m going to show you just how you can gain quality time from external sources. Whatever big goals or ambitions that you may have, it’s normal for them to involve a lot more of your time than you first expect. I’m talking about things like starting a new business, changing careers, perhaps even moving to a new city. New challenges often involve things that are outside of our experience and expertise, so covering all the bases ourselves is sometimes not feasible as it takes too much time to learn and do everything.

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You Are Just One Person

At the end of the day, you are just one person, and you have a limited amount of time. So, you have to do things that are meaningful to you. While an overall goal may be meaningful, not all of the milestones needed to get there may be meaningful. Because we all have our strengths and weaknesses, likes and dislikes, not every task will be enjoyable or all fun & games. Some simply require pure willpower and discipline to grind through. And that is where delegation comes in.

What is Delegation?

You may hear this term a lot in the business or corporate world; it’s an effective way for managers to distribute (or sometimes avoid!) work. But, that’s not what I’m referring to. Instead, delegation means leveraging time from an outside source to give you opportunities to increase your quality time. By outside source, we simply mean that it’s not your own time that you’re spending.

What Should You Delegate?

To delegate effectively, it has to be done with deliberate intention. So the aim of delegation is to create more quality time for yourself. There are 3 types of tasks that you should generally delegate, called the Delegation Triangle.

The first are tasks you don’t enjoy doing. These are things that you know how to do, but don’t enjoy. Second, are tasks you shouldn’t do. These are things you know how to do and may even enjoy, but may not be the best use of your time. Third, are tasks you can’t do. These are things that need doing, but you don’t have the skills or expertise to follow through with them at this moment.

Have a look through your daily tasks and responsibilities, and see if you can fit them under these 3 categories.

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Pitfalls of Delegation

Using the Delegation Triangle, you can decide which tasks are worth delegating. In theory, it might look easy to sort actions at first glance; but often, it’s actually harder than you think! 

One such example, is diverting time on tasks you shouldn’t do. Let’s go back to the washing machine example. Your husband decides to fix it on his own instead of simply getting an expert to fix it. Why? Because it’s probably a challenge he enjoys, and it’s an accomplishment that would bring him satisfaction. However, if the value of the task is too low, you really ought to delegate it to others.

Sometimes, when you have a larger goal in mind, you might have to sacrifice some actions in return for making progress. Always think about the bigger picture! One thing that can help you avoid this pitfall is to keep your deadlines in mind whenever you set milestones for a project or task.

Deadlines are a commitment to yourself, and every bit of time is precious. So if an activity you’re focusing on is taking time away from progress towards your goal, it may be time to let go of it for now. You can always decide to pick it up again later.

Then there’s the other extreme of delegation. And that’s when you start delegating everything you dislike doing to external sources.Sometimes it’s tempting to abuse delegation and get carried away outsourcing everything on your “don’t like doing” list.

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Some people are too picky on what they’re going to do. But sometimes, if you don’t like doing so but you’re the only one who can do it, you still need to finish the job. At the end of the day, it does take your own hard work and effort to achieve the success you want.

So if you find that you’re constantly running into this problem of over delegating, then it may be time to re-evaluate your motivation, or reason for doing whatever it is that you’re doing.

Ask yourself, “Is this task contributing towards a meaningful objective that I want to achieve?” and “what kind of progress do I make each time I carry out the task myself?” If the task is both meaningful and creates progress, then the next step is to ask yourself questions that can help you create actions.

What obstacles are causing you to avoid this task? Is it because of low confidence in your ability? Do you think someone else can do a better job? Is it your level of focus? Or is there an alternative action you can take that can produce the same results?

Take Action Now

Take a look at your current tasks or to-do’s that you have planned this week. Which tasks are possible candidates that fall under the Delegation Triangle? Are there any that fall under the pitfalls mentioned above? Which tasks can you immediately identify that should be delegated out right now?

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I hope this exercise helps declutter your tasks and responsibilities a little and allows you to see how much more time you can be saving for more important things. But, this is not the end of delegation. After you’ve sorted out the tasks that can be delegated, the next step is to determine who it should be delegated to. Besides people like your co workers, or spouse/family members, did you know that there is a whole delegating industry out there?

If you’re keen to learn more about this delegating industry, and find out how you can decide who’s the best fit to do your delegated tasks, subscribe to our newsletter today. We will help you discover many more skills that will boost your productivity by leaps and bounds!

Featured photo credit: rawpixel via unsplash.com

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