Advertising
Advertising

4 Steps to Earning Great Reviews for Your Business

4 Steps to Earning Great Reviews for Your Business

Reviews are one of the most powerful marketing tools that we can use to promote your products and services. Great reviews, when used properly, can help to build trust and convert more prospects into valued clients. This is the four-step system to great reviews.

Step 1 – Think like a client.

You need to work out what elements of your product or service you would think about when reviewing your business. For example:

  1. Did the product arrive in good condition?
  2. Was the product as described?
  3. Did the product arrive on time?
  4. Do you feel valued, pleased you bought from them?

Etc.

Step 2 – Find out areas for improvement and make those changes.

Once you have a list of the key points, work out how you would rate your offering and what you can do to improve your score for each element that you might be reviewed on. For example:

1. Did the product arrive in good condition?

Advertising

You can make sure the answer to that question is a “YES,” by only using brand new packaging. You can use plenty of internal packaging and ensure each item in a box is carefully and individually wrapped. This will help to ensure that, when your parcels are opened, each client is impressed with how your goods were packed and that they arrived in perfect condition.

2. Was the product as described?

Ensure that you have provided very clear and complete information about the product being supplied. Include several clear images and always be truthful. Provide a video if appropriate. Always set realistic expectations for your products so that your client’s expectations will be met.

3. Did the product arrive on time?

Are you setting accurate expectations for when products will be dispatched and how long they will take to be delivered? This is a great opportunity to set an expectation that you can meet or exceed.

Advertising

Are you confirming with clients that their order will be dispatched on “x” date? Once an order is dispatched, are you confirming it to the client, with information on the courier service used, its tracking number, where they can go to track their shipment, and when the estimated delivery date is? This is especially important for high-value shipments or those going abroad. If you keep your client fully informed of the status of their parcel to the USA, they will not be anxious and know when to expect their delivery, making them more likely to leave a great review and become a repeat client.

4. Do you feel valued and appreciated?

It is easier to sell to an existing client again, rather than a new one. So having clients love your products and services is important. You can show your appreciation in several ways: a handwritten note saying thank-you for your order and we appreciate your business, including money off voucher codes, and offering enrollment in a loyalty scheme are just some suggestions.

Once you have made the necessary changes to your business, let’s move on to Step 3.

Step 3 – Ask for Reviews

I know that it might sound like a cliché, but if you do not ask for reviews, you will not get them. So you need to develop a strategy to ask and receive reviews. Here are some proven techniques:

Advertising

1. Automated emails.

Once a sale has been made, you can usually set a length of time to pass and then automate an email to be sent requesting a review of a client’s purchase. This should be timed to be as close to the post-delivery date as possible.

2. A reviews page on your website.

Here, you can display your reviews, and have a button that allows clients to leave reviews on your website. Better yet, have the button take them to an independent review site like Trustpilot, where they can leave a review. Reviews left on independent websites add a layer of credibility to the reviews that are displayed on your site.

3. Facebook

Advertising

If you have a business Facebook page, you can display some of your positive reviews here, and also include a link to where clients can leave reviews for you. If a client has left a positive review, let them know when you post it on your Facebook page and ask them to share it. A positive review from a person you know and trust is a great recommendation that has a level of authority.

4. By card

If you are supplying a service, you can leave a review request postcode with a prepaid stamp on. Give the review card at the start of the job and ask the client to send it in once the work is completed. Alternatively, the card can have a URL to your review page, and you can ask your client to take a moment to go online and leave a review.

Step 4 – Great reviews only help if they are seen.

Once you have your positive reviews, ensure that you put them to work.

They should be displayed on the major pages of your website, or in your marketing material next to your products and services. They should help to answer the question, “What did other clients think of this product or service?”

Promoting your positive reviews will help to build your reputation, trust, and increase your conversion rates.

I hope that you find this guide useful and that your positive reviews help to improve your reputation and sales.

More by this author

Tanvir Zafar

The founder of ISU Technologies, passionate in writing about productivity, creativity, entrepreneurship, work and technology.

15 Organization Apps to Boost Your Personal Productivity How to Type Faster: 12 Typing Tips and Techniques 10 Successful Entrepreneurs Stories About Getting Through Tough Times 15 Best Entrepreneurs Books to Start Reading Now to Be Successful 20 Best Places to Work for a Great Career in 2019

Trending in Productivity

1 15 Best Organizing Tips For Office Organization and Getting More Done 2 50 Motivational Quotes for Work to Inspire Success 3 How to Take Notes Effectively: Powerful Note-Taking Techniques 4 15 Inspiring Journal Ideas to Set You up for Success 5 11 Organizational Skills That Every Smart Leader Needs

Read Next

Advertising
Advertising
Advertising

Last Updated on September 18, 2019

15 Best Organizing Tips For Office Organization and Getting More Done

15 Best Organizing Tips For Office Organization and Getting More Done

You may think that you don’t have time for office organization, but if you really knew how much time that disorganization cost you, you’d reconsider.

Rearranging and moving piles occasionally doesn’t count. Neither does clearing off your desk, if you swipe the mess into a bin, or a desk drawer.

A relatively neat and orderly office space clears the way for higher productivity and less wasted time.

Organizing your office doesn’t have to take days, it can be done a little at a time. In fact, maintaining an organized office is much more effective if you treat it like an on-going project, instead of a massive assault.

So, if you’re ready to get started, the following organizing tips will help you transform your office into an efficient workspace.

1. Purge Your Office

De-clutter, empty, shred, get rid of everything that you don’t need or want. Look around. What haven’t you used in a while?

Take one area at a time. If it doesn’t work, send it out for repair or toss it. If you haven’t used it in months and can’t think of when you’ll actually need it, out it goes. This goes for furniture, equipment, supplies, etc.

Advertising

Don’t forget about knick-knacks, plants (real or artificial), and decorations – if they’re covered with dust and make your office look shabby, they’re fair game.

2. Gather and Redistribute

Gather up every item that isn’t where it belongs and put it where it does.

3. Establish Work “Zones”

Decide what type of activity happens in each area of your office. You’ll probably have a main workspace (most likely your desk,) a reference area (filing cabinet, shelves, binders,) and a supply area (closet, shelves or drawers.)

Place the appropriate equipment and supplies are located in the proper area as much as possible.

4. Close Proximity

Position the equipment and supplies that you use most within reach. Things that you rarely use can be stored or put away.

5. Get a Good Labeler

Choose a label maker that’s simple to use. Take the time to label shelves, bins, baskets drawers. Not only will it remind you where things go, but it will also help others who may have a need to find, use, or put away anything in your workspace.

6. Revise Your Filing System

As we move fully into the digital age, the need to store paper files has decreased.

Advertising

What can your store digitally? Are you duplicating files? You may be able to eliminate some of the files and folders you’ve used in the past. If you’re storing files on your computer, make sure you are doing regular back-ups.

Here’re some storage ideas for creating a smooth filing system:

  • Create a meeting folder – Put all “items to be discussed” in there along with items that need to be handed off, reports that need to be given, etc. It’ll help you be prepared for meetings and save you stress in the even that a meeting is moved up.
  • Create a WOR folder – So much of our messy papers are things that are on hold until someone else responds or acts. Corral them in a WOR (Waiting on Response) folder. Check it every few days for outstanding actions you may need to follow-up on.
  • Storage boxes – Use inexpensive storage boxes to keep archived files and get them out of your current file space.
  • Magazine boxes – Use magazine boxes or binders to store magazines and catalogs you really want to store. Please make sure you really need them for reference or research, otherwise recycle them, or give away.
  • Reading folder – Designate a file for print articles and documents you want to read that aren’t urgent.
  • Archive files – When a project is complete, put all of the materials together and file them away. Keep your “working folders” for projects in progress.
  • File weekly – Don’t let your filing pile up. Put your papers in a “To File” folder and file everything once a week.

Learn more tips on organizing your files here: How to Organize Your Files for Better Productivity

7. Clear off Your Desk

Remove everything, clean it thoroughly and put back only those items that are essential for daily use.

If you have difficulty declutter stuff, this Declutter Formula will help you throw away stuff without regretting later.

8. Organize your Desktop

Now that you’ve streamlined your desktop, it’s a good idea to organize it.

Use desktop organizers or containers to organize the items on your desk. Use trays for papers, containers for smaller items.

Advertising

Don’t forget your computer desktop! Make sure the files or images are all in organized folders. I’d recommend you clear your computer desktop everyday before you leave work.

9. Organize Your Drawers

Put items used together in the same drawer space, stamps with envelopes, sticky pads with notepads, etc.

Use drawer organizers for little items – paper clips, tacks, etc. Use a separate drawer for personal items.

10. Separate Inboxes

If you work regularly with other people, create a folder, tray, or inbox for each.

11. Clear Your Piles

Hopefully with your new organized office, you won’t create piles of paper anymore, but you still have to sort through the old ones.

Go through the pile (a little at a time if necessary) and put it in the appropriate place or dump it.

12. Sort Mails

Don’t just stick mail in a pile to be sorted or rifle through and take out the pieces you need right now. Sort it as soon as you get it – To act, To read, To file, To delegate or hand off. .

Advertising

13. Assign Discard Dates

You don’t need to keep every piece of paper indefinitely. Mark on files or documents when they can be tossed or shredded.

Some legal or financial documents must be kept for specified length of time. Make sure you know what those requirements are.

14. Filter Your Emails

Some emails are important to read, others are just not that important.

When you use the filter system to label different types of emails, you know their priority and which to reply first.

Take a look at these tips to achieve inbox zero: The Ultimate Way to get to Inbox Zero

15. Straighten Your Desk

At the end of the day, do a quick straighten, so you have a clean start the next day.

Bottom Line

Use one tip or try them all. The amount of effort you put into creating and maintaining an efficient work area will pay off in a big way.

Instead of spending time looking for things and shuffling piles, you’ll be able to spend your time…well…working and you’ll enjoy being clutter free!

More Organizing Hacks

Featured photo credit: Alesia Kazantceva via unsplash.com

Read Next