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4 Steps to Earning Great Reviews for Your Business

4 Steps to Earning Great Reviews for Your Business

Reviews are one of the most powerful marketing tools that we can use to promote your products and services. Great reviews, when used properly, can help to build trust and convert more prospects into valued clients. This is the four-step system to great reviews.

Step 1 – Think like a client.

You need to work out what elements of your product or service you would think about when reviewing your business. For example:

  1. Did the product arrive in good condition?
  2. Was the product as described?
  3. Did the product arrive on time?
  4. Do you feel valued, pleased you bought from them?

Etc.

Step 2 – Find out areas for improvement and make those changes.

Once you have a list of the key points, work out how you would rate your offering and what you can do to improve your score for each element that you might be reviewed on. For example:

1. Did the product arrive in good condition?

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You can make sure the answer to that question is a “YES,” by only using brand new packaging. You can use plenty of internal packaging and ensure each item in a box is carefully and individually wrapped. This will help to ensure that, when your parcels are opened, each client is impressed with how your goods were packed and that they arrived in perfect condition.

2. Was the product as described?

Ensure that you have provided very clear and complete information about the product being supplied. Include several clear images and always be truthful. Provide a video if appropriate. Always set realistic expectations for your products so that your client’s expectations will be met.

3. Did the product arrive on time?

Are you setting accurate expectations for when products will be dispatched and how long they will take to be delivered? This is a great opportunity to set an expectation that you can meet or exceed.

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Are you confirming with clients that their order will be dispatched on “x” date? Once an order is dispatched, are you confirming it to the client, with information on the courier service used, its tracking number, where they can go to track their shipment, and when the estimated delivery date is? This is especially important for high-value shipments or those going abroad. If you keep your client fully informed of the status of their parcel to the USA, they will not be anxious and know when to expect their delivery, making them more likely to leave a great review and become a repeat client.

4. Do you feel valued and appreciated?

It is easier to sell to an existing client again, rather than a new one. So having clients love your products and services is important. You can show your appreciation in several ways: a handwritten note saying thank-you for your order and we appreciate your business, including money off voucher codes, and offering enrollment in a loyalty scheme are just some suggestions.

Once you have made the necessary changes to your business, let’s move on to Step 3.

Step 3 – Ask for Reviews

I know that it might sound like a cliché, but if you do not ask for reviews, you will not get them. So you need to develop a strategy to ask and receive reviews. Here are some proven techniques:

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1. Automated emails.

Once a sale has been made, you can usually set a length of time to pass and then automate an email to be sent requesting a review of a client’s purchase. This should be timed to be as close to the post-delivery date as possible.

2. A reviews page on your website.

Here, you can display your reviews, and have a button that allows clients to leave reviews on your website. Better yet, have the button take them to an independent review site like Trustpilot, where they can leave a review. Reviews left on independent websites add a layer of credibility to the reviews that are displayed on your site.

3. Facebook

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If you have a business Facebook page, you can display some of your positive reviews here, and also include a link to where clients can leave reviews for you. If a client has left a positive review, let them know when you post it on your Facebook page and ask them to share it. A positive review from a person you know and trust is a great recommendation that has a level of authority.

4. By card

If you are supplying a service, you can leave a review request postcode with a prepaid stamp on. Give the review card at the start of the job and ask the client to send it in once the work is completed. Alternatively, the card can have a URL to your review page, and you can ask your client to take a moment to go online and leave a review.

Step 4 – Great reviews only help if they are seen.

Once you have your positive reviews, ensure that you put them to work.

They should be displayed on the major pages of your website, or in your marketing material next to your products and services. They should help to answer the question, “What did other clients think of this product or service?”

Promoting your positive reviews will help to build your reputation, trust, and increase your conversion rates.

I hope that you find this guide useful and that your positive reviews help to improve your reputation and sales.

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Tanvir Zafar

The founder of ISU Technologies, passionate in writing about entrepreneurship, work and technology.

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Last Updated on May 21, 2019

How to Be More Creative and Come up with Incredible Ideas

How to Be More Creative and Come up with Incredible Ideas

Regardless of how creative you already consider yourself to be, there’s a good chance you would like to level up your creative abilities.

You might want to write a better song, think of better solutions to problems at work or around the home or maybe paint a picture.

In any case, the good news is that creativity is not born: it’s made, and each one of us has the potential to be more creative and come up with incredible ideas.

“Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new one.” — Mihaly Csikszentmihalyi

The definition of creativity is broad, and reminds us that creativity is not limited to artists or musicians. It does however require that we have some kind of impact on the domain in which we create.

Creativity also emphasizes values.

“The process of having original ideas that have value” — Ken Robinson

This makes up for what Csikszentmihalyi misses out. For instance, we can make a change in the world without adding significant value. Any destructive act, like smashing a window, creates change, but it doesn’t necessarily create valuable change.

In short, there isn’t one single definition of creativity It’s up to us to find a definition that feels true and useful. When you know what your standard is, It’s much easier to embrace creativity and start to cultivate it.

And in this article, you will learn how to be more creative and take a good look at what goes into the creative skill:

1. Cultivate Focus

In order to create, there needs to be a focus on creating something, whether it’s a song, a theory, a product, or a sculpture.

You could also call this “drive” – it’s the initial spark that drives the solution to a problem, or the will to get on your laptop and start typing.

However, it’s worth noting there are different stages to the creative process: the divergent stage and the convergent stage.

In the divergent stage, we want a broad focus – we want to be willing to let in lots of different inputs, ideas and insights. This is the time for brainstorming all possible ideas and solutions.

In the convergent stage, we start to narrow our focus, like a camera lens. At this stage, we start to drill down to a handful of ideas or solutions, discriminating throughout the process.

How to cultivate focus?

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Take a 20 Minute Walk

Walking away and getting your heart rate up is the best free tool you have in regaining your focus.

I know it might seem counterintuitive to take a break right when you’re at your busiest, and especially when you’re drowning in your massive to do list, but the effects it will have on your clarity and ability to focus are undeniable.

Walking is physiologically proven to release stress, and clear your mind. In fact, most of my most brilliant ideas (and some pretty terrible ones too) have occurred on my daily walks.

If you give this technique a try, what you’ll find is that you’re much more productive than you were before you took a breather.

Over time, if you do these walks daily, you’ll quickly find that your to-do list starts to feel a lot less significant, and a lot more doable. It’s all about keeping razor focused, and that’s what short daily walks will gift you.

2. Build a Structure

When I wake up in the morning, I start the day with a structure in mind. I know that 15 minutes will be dedicated to meditation, 30 minutes to coffee and reading, 20 minutes to yoga and so on.

The structure of this morning routine might be boring, but the act of each task in itself has the potential to be, on some level, “creative.”

The point of structure is that it gives you the space to make time for something you want to do. It helps you carve out the time to do your creative work. Once you begin that thing in itself, you are free to go about it however you’d like.

Without structure, we can lose focus and can feel overwhelmed with possibility. If you’ve ever looked at a blank page and felt too overwhelmed with possibility to make a mark on it, you’ll know what I mean. How much easier it gets when you are given some guidelines or a deadline?

The trick is finding the right amount of structure for you and your creative needs. Too little structure and we feel overwhelmed. Too much structure, and we risk feeling limited and stifled.

Again, it’s worth thinking about creating in those two stages: divergent (less structure) and convergent (more structure.)

How to build a structure?

Create a Morning Routine

Your morning routine doesn’t have to be rigid or so arduous you dread waking up. In fact, it should feel like the opposite. When you get a routine that works for you, you’ll look forward to starting the day.

We all have different needs and preferences which can shape our ideal routine. In the book, Daily Rituals: How Artists Work by Mason Currey, you can be inspired over 160 different creators’ daily routines, from Charles Darwin to Pablo Picasso.

Experiment with any that take your fancy, and see how you feel with a bit more structure to start your day.

You can also take a look at this article about morning routine for inspirations: The Ultimate Morning Routine to Make You Happy And Productive All Day

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3. Find Motivation

There is a theory that suggests: people will be most creative when they feel motivated primarily by the interest, satisfaction, and challenge of the work itself — not by external pressures. This is also known as intrinsic motivation; a drive that comes from within.

Think of a time when you did some of your best work — chances are you were totally absorbed in what you were doing, to the exclusion of everything else. You were completely focused on the work itself, barely noticing time flying by.

Now think of a time when you felt under pressure to perform. Maybe it was an exam, or a commission for an important client, or maybe your boss had told you “there’s a lot riding on this.”

Notice the difference? In the first memory, you were driven by intrinsic motivation, which made it relatively easy, even enjoyable, to be highly creative.

In the second memory however, extrinsic motivation was breathing down your neck, distracting you by whispering about the rewards for success and the horrible consequences of failure: likely making it harder to focus on the task at hand.

For this reason, intrinsic motivation, if you can find it, is what separates the good from great creative work.

This isn’t to say only internal motivators help. I personally get motivated by luring myself to work with a good cappuccino at my favourite cafe. That will get me ready to write or edit or whatever I’ve been avoiding.

How to find motivation?

Connect to Your “Why”

Your “Why” is your fuel: the thing that drives you forward, that gives you a reason to do what you’re doing.

‘He who has a why to live can bear almost any how.’ — Friedrich Nietzche

When you have a reason to do something, a purpose or a goal that matters to you, you can connect your daily actions to it. Then, each act becomes infused with meaning and you find that intrinsic motivation comes naturally.

The trick is to remember your “why” and connect with it on a regular basis.

Think about how you want to feel on a daily basis. What would you like to accomplish in the next year? What would you like for yourself in the next five years? How about in your lifetime?

Ultimately, the tasks you face on a daily basis, or at least some of them, will connect to a greater purpose if you follow this path and you will find you feel more motivated to create and less resistance.

If you aren’t sure where to start looking for motivation, this will help: How to Get Motivated and Be Happy Every Day When You Wake Up

4. Be an Expert in a Chosen Domain

Research has shown that just as expertise in one domain does not predict expertise in other unrelated domains; creativity in one domain does not predict creativity in other unrelated domains.[1]

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So just because you can paint a pretty picture, doesn’t mean you can creatively solve a mathematical problem.

If you’ve taken one of those tests like the Torrance Tests of Creative Thinking, which will ask you to think of a bazillion uses for a pencil, and scored well, unfortunately this is only an indicator of divergent thinking skills. It is not a predictor for creativity all round.

The good news is, you can train your creativity in your chosen domain. Much like a muscle, you can isolate exercises to strengthen it.

Of course you can still do a total body workout – or atotal creativity workout – but it means your creativity-training exercises need to come from a wide variety of domains; not just thinking up uses for a pencil.

How to become an expert?

Make a Mastery Training Plan

Following our physical workout analogy, it’s worth applying the habits of great athletes to your chosen creative domain. For example:

1. Decide what area/s you want to work on

Much like a tennis player who decides they need to improve their serving technique, you can decide what area within your creative domain you want to improve at. Get specific.

2. Decide how much time you can dedicate

Most of us don’t have all day to train like a pro tennis player might, but you can likely squeeze 20 to 30 minutes in a day, if you want to. Whatever the time you can allow is, decide to dedicate yourself to it.

3. Review your progress

Finally, in order to check your progress, you can take regular reviews. Decide what your metrics are, and take time each week to check in with yourself.

How many days did you practice? How did you compare to the previous week? This kind of review can help you stay on track, and actually creates more intrinsic motivation as you see yourself develop.

5. Create a Conducive Environment

A psychologist in 1943 proposed that behaviour is:[2]

“a function of both the person as well as the physical environment they are in.”

I would suggest that the act of creating is a behaviour and that, even though it begins as an internal process, it’s very much affected by and even dependent on the environment we are in.

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I started noticing how environment affects me when I worked in an office. Over time, I realized that the more people who were in or who were talking, the more distracted I was. If I got to the office early before my coworkers arrived, I was twice as effective.

I was even more effective if I was at home. Now that I work from home, I know I’m even more effective when in certain coffee shops. Ideally, places that have high ceilings, gentle lighting, some barely noticeable background music – and excellent coffee.

It’s these little variations in our environment that can really shape our creative output.

If you’re an introvert, you probably do your best work alone. If you’re an extrovert, you probably do your best work in the company of others.

This isn’t to say you should find one way of doing things and stick to it: in fact, varying your environment from time to time is a great way to stoke the creative fire too, which we’ll touch on more later.

How to create a conducive environment?

Add or Subtract Stimuli

Novelty in our environment has been shown to stimulate the release of dopamine, a neurotransmitter that increases our desire to seek out reward.[3]

If you’re looking for creative motivation, adding some novelty into your environment can be just what you need.

On the other hand, some people are highly sensitive and when it comes to having too much stimulation in their environment, they find it difficult to focus.

Experiment with working in different environments. Note how you feel. Note whether you do better creative work or have more interesting ideas when you’re alone or with others.

Try listening to music, people chatting or try being in complete silence. Try a dimly lit room, try working in bright sunlight.

In each case, note how you feel before, during and afterwards and rate the quality of your work.

The Bottom Line

Creativity is not one particular skill or talent one can have. It comes in as many broad and unique flavors as there are people on this earth.

To be more creative, take little steps each day. Acknowledge where and when you feel most inspired, motivated and original and spend more energy in those areas.

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Featured photo credit: Sticker Mule via unsplash.com

Reference

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