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5 Marketing Tips for a Successful Online Business

5 Marketing Tips for a Successful Online Business

Marketing. Plenty of starting businesses hate that word and online marketing can be even more challenging. As there are websites and competing businesses in just about every niche imaginable, using marketing to stand out from your online peers can seem to be an incredible challenge. This is especially so if you don’t have that much money to put into your marketing budget.

But there are plenty of tips which any online business can use to market their business no matter their financial situation. Here are five tips to develop a successful online marketing strategy.

1. Don’t forget your audience

This is the simplest, yet most important tip of all as market research is essential to marketing. Are there particular demographics you are trying to attract? What websites does that demographic frequent? What qualities will they be looking for when they look at your product and how can you show your product has those qualities?

These are just a few questions which any online business should know the answer to before they plan a marketing strategy. Come up with a few, good open-ended questions and then conduct your own market research. Be social and ask customers for their thoughts and check what people are saying about your company on social media. This will help you identify your weaknesses and know what your marketing strategy should look like.

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2. Look into Content Marketing

Instead of buying ads on Google or designing some complicated website, you can set up a simple blog or Instagram detailing little facts about your business. You can take a humanist approach which shows your business as being a warm and friendly place, or discuss the ins and outs of the industry in a more technical fashion. As noted above, you have to know what your targeted audience is like and then create content that will cater to them.

Content marketing is more inexpensive compared to traditional appraoches, but it is challenging. You will need to update your content regularly, think of interesting things to say all the time, and create well-crafted blogs or videos to attract people to your website. If you are interested in learning more about content marketing, then the Content Marketing Institute is a great place to start.

3. Get active on social media

Even if you create the greatest blog post ever, it does not matter if no one actually reads it. Places like WordPress are a good way to set up content marketing, but content marketing must be tied into a social media marketing campaign to get it out to potential readers.

But an active social media strategy does not mean creating a business account on every social media website. Focus on one of the major social websites and slowly spread out to the others, once you have a reliable following on your first website. Facebook is probably the default choice, but you can use LinkedIn if your business is more formal and professional and Instagram or Pinterest if your business is more casual. And avoid Twitter.

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Social media marketing strategy is a major field, and this article can provide additional hints on what to do.

4. Understand the importance of SEO

A sound social media strategy is very important, but Google remains one of the biggest tools which new customers can use to discover your business. For that reason, it is important to have a good search engine optimization (SEO) strategy.

Remember that Google tracks and ranks websites by how many other pages are linking to them. This means that you want to link to other pages so that those websites may link back to you. You also need to update your content regularly. If you do, then others will link to the new articles and videos you produce, getting your website higher on search rankings.

Dieter Hsiao, CEO of Mezzologic, believes that companies must take a holistic approach to link building, which means collecting links from multiple channels.

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“It’s maximizing a company’s web presence, ensuring that customers can easily find and obtain the information and resources they need – and making it simple and enjoyable to research and buy the company’s products,” says Hsiao.

While there are small tricks you can use to improve your SEO rating like links and consistently using major keywords, understand that the best way to get high on a Google search is to come out with consistent, quality content. I cannot emphasize enough how important content and content marketing can be for any online strategy.

5. Cater to mobile customers

We know that people are using their mobile phones to go online and conduct business more than ever, but we still underestimate just how much. An April 2016 report from comScore indicates that 65 percent of digital media time is now spent on mobile.

Consequently, any business must have a mobile strategy. This means that it is necessary to design your website so that it is easily navigable by mobile users. It may be a good idea to create a separate website for mobile users, especially if your small business is a retailer or restaurant. Also look at getting less information in every web page – while people may be spending more time on mobile compared to desktops, they still spend less time per page compared to desktops.

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At bare minimum, creating a website which is difficult to access and navigate with a mobile will slow traffic down to your website. Make sure that potential problem is fixed.

Featured photo credit: SEO Planter via flickr.com

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Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

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    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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