Advertising
Advertising

5 Marketing Tips for a Successful Online Business

5 Marketing Tips for a Successful Online Business

Marketing. Plenty of starting businesses hate that word and online marketing can be even more challenging. As there are websites and competing businesses in just about every niche imaginable, using marketing to stand out from your online peers can seem to be an incredible challenge. This is especially so if you don’t have that much money to put into your marketing budget.

But there are plenty of tips which any online business can use to market their business no matter their financial situation. Here are five tips to develop a successful online marketing strategy.

1. Don’t forget your audience

This is the simplest, yet most important tip of all as market research is essential to marketing. Are there particular demographics you are trying to attract? What websites does that demographic frequent? What qualities will they be looking for when they look at your product and how can you show your product has those qualities?

These are just a few questions which any online business should know the answer to before they plan a marketing strategy. Come up with a few, good open-ended questions and then conduct your own market research. Be social and ask customers for their thoughts and check what people are saying about your company on social media. This will help you identify your weaknesses and know what your marketing strategy should look like.

Advertising

2. Look into Content Marketing

Instead of buying ads on Google or designing some complicated website, you can set up a simple blog or Instagram detailing little facts about your business. You can take a humanist approach which shows your business as being a warm and friendly place, or discuss the ins and outs of the industry in a more technical fashion. As noted above, you have to know what your targeted audience is like and then create content that will cater to them.

Content marketing is more inexpensive compared to traditional appraoches, but it is challenging. You will need to update your content regularly, think of interesting things to say all the time, and create well-crafted blogs or videos to attract people to your website. If you are interested in learning more about content marketing, then the Content Marketing Institute is a great place to start.

3. Get active on social media

Even if you create the greatest blog post ever, it does not matter if no one actually reads it. Places like WordPress are a good way to set up content marketing, but content marketing must be tied into a social media marketing campaign to get it out to potential readers.

But an active social media strategy does not mean creating a business account on every social media website. Focus on one of the major social websites and slowly spread out to the others, once you have a reliable following on your first website. Facebook is probably the default choice, but you can use LinkedIn if your business is more formal and professional and Instagram or Pinterest if your business is more casual. And avoid Twitter.

Advertising

Social media marketing strategy is a major field, and this article can provide additional hints on what to do.

4. Understand the importance of SEO

A sound social media strategy is very important, but Google remains one of the biggest tools which new customers can use to discover your business. For that reason, it is important to have a good search engine optimization (SEO) strategy.

Remember that Google tracks and ranks websites by how many other pages are linking to them. This means that you want to link to other pages so that those websites may link back to you. You also need to update your content regularly. If you do, then others will link to the new articles and videos you produce, getting your website higher on search rankings.

Dieter Hsiao, CEO of Mezzologic, believes that companies must take a holistic approach to link building, which means collecting links from multiple channels.

Advertising

“It’s maximizing a company’s web presence, ensuring that customers can easily find and obtain the information and resources they need – and making it simple and enjoyable to research and buy the company’s products,” says Hsiao.

While there are small tricks you can use to improve your SEO rating like links and consistently using major keywords, understand that the best way to get high on a Google search is to come out with consistent, quality content. I cannot emphasize enough how important content and content marketing can be for any online strategy.

5. Cater to mobile customers

We know that people are using their mobile phones to go online and conduct business more than ever, but we still underestimate just how much. An April 2016 report from comScore indicates that 65 percent of digital media time is now spent on mobile.

Consequently, any business must have a mobile strategy. This means that it is necessary to design your website so that it is easily navigable by mobile users. It may be a good idea to create a separate website for mobile users, especially if your small business is a retailer or restaurant. Also look at getting less information in every web page – while people may be spending more time on mobile compared to desktops, they still spend less time per page compared to desktops.

Advertising

At bare minimum, creating a website which is difficult to access and navigate with a mobile will slow traffic down to your website. Make sure that potential problem is fixed.

Featured photo credit: SEO Planter via flickr.com

More by this author

8 Signs You Have A Strong Personality That Might Scare Some People How to Achieve Quick Success at Work Even If You’re Lacking in Clear Direction You’ll No Longer Be Fooled by Skillful Liars If You Know This Concept How I Kill Boredom at Work to Regain My Productivity This Is Why Classical Music Lovers Are Smarter

Trending in Entrepreneur

18 Life-Changing Skills You Can Learn in Less Than 6 Months 210 Websites To Learn Something New In 30 Minutes A Day 3How To Make Money With CPA: Content Locking 4Revealed: Successful Young Entrepreneurs’ Secrets to Making Their Dreams Come True 512 Little Known Facts About Famous Entrepreneurs

Read Next

Advertising
Advertising

Last Updated on August 16, 2018

10 Huge Differences Between A Boss And A Leader

10 Huge Differences Between A Boss And A Leader

When you try to think of a leader at your place of work, you might think of your boss – you know, the supervisor in the tasteful office down the hall.

However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

You see, a boss’ main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

1. Leaders are compassionate human beings; bosses are cold.

It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

Does acting human at the office sound silly? It’s not.

A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

If people feel that you are being open, honest and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

Advertising

2. Leaders say “we”; bosses say “I”.

Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

Let me explain:

A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

A “we” mentality allows for the accountability and community that is essential in the modern day workplace.

3. Leaders develop and invest in people; bosses use people.

Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

Instead of using others or focusing on your needs, think about how you can help other people grow.

Use your building blocks of compassion and team-mentality to stay attuned to the needs of others note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

4. Leaders respect people; bosses are fear-mongering.

Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

Advertising

What’s the bottom line?

Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

5. Leaders give credit where it’s due; bosses only take credits.

Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

You might be wondering how you can get started:

  • Begin by simply noticing which team member contributes what during your next project at work.
  • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
  • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

6. Leaders see delegation as their best friend; bosses see it as an enemy.

If delegation is a leader’s best friend, then micromanagement is the enemy.

Delegation equates to trust and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called a self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

Advertising

Learn how to delegate in my other article:

How to Delegate Work (the Definitive Guide for Successful Leaders)

7. Leaders work hard; bosses let others do the work.

Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the hardest work of all when the need arises.

Here’s the deal:

Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

The next time you catch yourself telling someone to “go”, a.k.a accomplish a difficult task alone, change your phrasing to “let’s go”, showing that you are totally willing to help and support.

8. Leaders think long-term; bosses think short-term.

A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

9. Leaders are like your colleagues; bosses are just bosses.

Another word for colleague is collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

Advertising

Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

10. Leaders put people first; bosses put results first.

Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook even when employees voice new ideas or concerns.

Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

Here’s what I mean by process over people:

Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

Learning to be a leader is an ongoing adventure.

This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

Featured photo credit: Unsplash via unsplash.com

Reference

Read Next