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5 Marketing Tips for a Successful Online Business

5 Marketing Tips for a Successful Online Business

Marketing. Plenty of starting businesses hate that word and online marketing can be even more challenging. As there are websites and competing businesses in just about every niche imaginable, using marketing to stand out from your online peers can seem to be an incredible challenge. This is especially so if you don’t have that much money to put into your marketing budget.

But there are plenty of tips which any online business can use to market their business no matter their financial situation. Here are five tips to develop a successful online marketing strategy.

1. Don’t forget your audience

This is the simplest, yet most important tip of all as market research is essential to marketing. Are there particular demographics you are trying to attract? What websites does that demographic frequent? What qualities will they be looking for when they look at your product and how can you show your product has those qualities?

These are just a few questions which any online business should know the answer to before they plan a marketing strategy. Come up with a few, good open-ended questions and then conduct your own market research. Be social and ask customers for their thoughts and check what people are saying about your company on social media. This will help you identify your weaknesses and know what your marketing strategy should look like.

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2. Look into Content Marketing

Instead of buying ads on Google or designing some complicated website, you can set up a simple blog or Instagram detailing little facts about your business. You can take a humanist approach which shows your business as being a warm and friendly place, or discuss the ins and outs of the industry in a more technical fashion. As noted above, you have to know what your targeted audience is like and then create content that will cater to them.

Content marketing is more inexpensive compared to traditional appraoches, but it is challenging. You will need to update your content regularly, think of interesting things to say all the time, and create well-crafted blogs or videos to attract people to your website. If you are interested in learning more about content marketing, then the Content Marketing Institute is a great place to start.

3. Get active on social media

Even if you create the greatest blog post ever, it does not matter if no one actually reads it. Places like WordPress are a good way to set up content marketing, but content marketing must be tied into a social media marketing campaign to get it out to potential readers.

But an active social media strategy does not mean creating a business account on every social media website. Focus on one of the major social websites and slowly spread out to the others, once you have a reliable following on your first website. Facebook is probably the default choice, but you can use LinkedIn if your business is more formal and professional and Instagram or Pinterest if your business is more casual. And avoid Twitter.

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Social media marketing strategy is a major field, and this article can provide additional hints on what to do.

4. Understand the importance of SEO

A sound social media strategy is very important, but Google remains one of the biggest tools which new customers can use to discover your business. For that reason, it is important to have a good search engine optimization (SEO) strategy.

Remember that Google tracks and ranks websites by how many other pages are linking to them. This means that you want to link to other pages so that those websites may link back to you. You also need to update your content regularly. If you do, then others will link to the new articles and videos you produce, getting your website higher on search rankings.

Dieter Hsiao, CEO of Mezzologic, believes that companies must take a holistic approach to link building, which means collecting links from multiple channels.

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“It’s maximizing a company’s web presence, ensuring that customers can easily find and obtain the information and resources they need – and making it simple and enjoyable to research and buy the company’s products,” says Hsiao.

While there are small tricks you can use to improve your SEO rating like links and consistently using major keywords, understand that the best way to get high on a Google search is to come out with consistent, quality content. I cannot emphasize enough how important content and content marketing can be for any online strategy.

5. Cater to mobile customers

We know that people are using their mobile phones to go online and conduct business more than ever, but we still underestimate just how much. An April 2016 report from comScore indicates that 65 percent of digital media time is now spent on mobile.

Consequently, any business must have a mobile strategy. This means that it is necessary to design your website so that it is easily navigable by mobile users. It may be a good idea to create a separate website for mobile users, especially if your small business is a retailer or restaurant. Also look at getting less information in every web page – while people may be spending more time on mobile compared to desktops, they still spend less time per page compared to desktops.

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At bare minimum, creating a website which is difficult to access and navigate with a mobile will slow traffic down to your website. Make sure that potential problem is fixed.

Featured photo credit: SEO Planter via flickr.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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