Advertising
Advertising

5 Small Business Tech Tips To Boost Your New Venture

5 Small Business Tech Tips To Boost Your New Venture

We live in an era when anybody with a little money and a big idea can carve out a successful business. While not every new business will survive, there are some simple techniques that can be utilized to make the most of your money, resources, and time.

When it comes to managing the tech side of your new venture, you should definitely keep these tips for starting a small business in mind.

1. Store data in the cloud to reduce IT overhead

When you’re starting out, you want to keep costs low. A great way to save money on IT costs is by using cloud storage instead of a physical server.

Advertising

Cloud storage is particularly well suited to small businesses, and you can easily keep track of your spending as you will only ever be charged for the space you use. Best of all, cloud storage doesn’t require the same IT capacity or expertise, so you won’t need to hire an entire IT team. Just be aware that as you expand, you may need to spend more or make the switch to a dedicated server.

2. Research the best business broadband deal

Whether you work from a digital home office or sell physical goods from a brick and mortar store, a good business broadband deal is essential.

The best restaurant booking apps and inventory management software is cloud-based now, so connectivity is key! Most business packages offer priority service as a standard, meaning your providers are obliged to get your connection up and running ASAP if something goes wrong. You’ll also want to look for a deal that offers optimum speeds for your area, as well as a comprehensive security package.

Advertising

Whether you’re based in the US or the UK, you will find a range of useful sites out there that offer business broadband price comparison services. Make sure you read the small print in your contract before signing up, so that you know this is definitely the right option for your business.

3. Be realistic about your social media presence

You may have big plans for the marketing side of your business, but just remember that less can be more when it comes to social media. If you don’t have the time or resources to commit to maintaining several accounts, just stick to one or two. A single Twitter account that’s updated several times a day and has a healthy following is far more valuable than a trio of Facebook, Instagram, and Tumblr accounts which were last updated six months ago.

Ideally, you’ll hire someone to manage your communications in the future. But when you’re starting out, stick to one channel and do it justice. And don’t forget that scheduling tools like Hootsuite can seriously optimize your time.

Advertising

4. Plan your website’s purpose and structure

To make the most of your website, think of it as an extension of your real-world business. It should use the same tone of voice and branding so that when any visitor ends up on your site, they can quickly grasp its purpose within seconds. It’s also important for the user journey to be clear and straightforward.

Try it out yourself — how many tabs or buttons do you have to click to engage with the service? Don’t forget that the average person only has an attention span of eight seconds, so you need to grab them quickly!

5. Make sure your website is mobile-friendly

In 2015, Google made a big change to its algorithms, meaning they now prioritize mobile-friendly websites in the rankings. Give your website a real chance on the search engine results page by making changes that streamline it for mobile and tablet technology.

Advertising

Key features of a mobile-friendly site are a simple design, fast loading speeds, and mobile-optimized features such as “click-to-call” buttons. If in doubt, opt for a mobile-responsive design when building your site.

Lastly, don’t forget that the specific needs of every business are different. Spend some time deciding which tech hacks will benefit your site the most and don’t rush into anything you can’t easily reverse.

Interested in learning more about useful apps for promoting your startup? Take a look at our article on 10 must-have marketing tools!

Featured photo credit: pixabay.com via pixabay.com

More by this author

5 Small Business Tech Tips To Boost Your New Venture

Trending in Productivity

1 How to Motivate Employees and Boost Team Productivity 2 How SMART Goal Setting Makes Lasting Changes in Your Life 3 7 Clever Goal Tracker Apps to Make the Most of Your Business in 2019 4 The Surefire Method to Set Long Term Goals and Reach Success 5 17 Smart Tips on Setting Goals to Accomplish More in Life

Read Next

Advertising
Advertising
Advertising

Last Updated on February 18, 2019

How to Motivate Employees and Boost Team Productivity

How to Motivate Employees and Boost Team Productivity

These days, in a world with cognitive, AI, and extraordinary advances, we have failed at the most basic stimulus: motivation. Why do I say so? Just take a look at these statistics:

58 percent of managers said they didn’t receive any management training as per a CareerBuilder.com survey. Only 12% of employees leave their jobs because of more money. Research indicates that around 80% of employees leave their jobs due to “lack of appreciation”. Due to fear of failing, more than half of American workers don’t take their paid vacations. 53% of Americans are unhappy at work (not engaged). And 1 in 3 are working in a field they don’t like.[1]

Archaic people management and HR structures are the root cause.

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupery

So how to motivate employees and boost team productivity?

Here are 3 key things that you can do to motivate your employees and boost team productivity:

1. Run Your Team/Group/Company like a Lean Startup

The Lean Startup phenomena by Eric Ries has been socialized across millions all over the globe. In a nutshell, it is a methodology for developing businesses and products, which aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.[2]

Advertising

Encourage Your Employees

When you empower your employees (or family members) to do what they deem to be best for a particular roadblock, idea, or improvement, you create magic. You create genuine trust. You enable innovation. The result is happy, inspired employees who feel they have a say in the grand cosmic stage at work.

Note that increasing the competency level of employees and coaching and mentoring them along the way is key. You yourself, need to do the same. Nourish your brain – and get a mentor that will keep you at the edge of your game.

Offer Rewards

Motivation is also intrinsic. The startups I have worked at offered instant rewards — not just fat checks or equity increments, but Oscar-style nominations.

The non-monetary rewards were actually more coveted, and grandiose: lunch with the CEO, tickets to an Obama fund-raiser, horse-back riding with a world-class equestrian.

Compare this to a dodgy, corporate, white-cubicle dinosaur that had a “yearly performance review” where both parties dread the conversation. In a world of instant WhatsApp messages, having a conversation about performance, likes and dislikes cannot just happen annually in 60 minutes. Employees need to be rooted in the belief that their manager genuinely cares about them.

Give Autonomy

Another key attribute is autonomy. Most employees start brushing their resumes and cruising LinkedIn when their hands are tied in their current positions: approval forms, long meetings, escalations, and more meetings. In the world of agile and scrum masters, deliberating for the sake of deliberating is poison. You will choke the very employees that giddily accepted the job initially to “change the world”.

Within a reasonable realm of assessment and deep-dives, trust your employees to do the heavy lifting. Give them access to the knowledge, people and resources that help them directly make the choices that will shape the future of your team, and your company.

Advertising

Eliminate yourself as the bottleneck – and interject yourself as a benevolent, servant leader that is the symbol of high-performing organizations.

2. Apply the 90/90/1 Rule

I recently saw a video by Deepak Sharma (a leadership adviser) about productivity and this principle stuck with me. Here’s what it’s about:

Devote the First 90 Minutes of Your Day to Important Project

For the next 90 days, devote the first 90 minutes of your day to your most important project—nothing else. Do this for yourself and your employees.

We usually get sucked into the most wasteful, operational activities in the morning which robs our focus, and steers us into an unwanted rabbit hole. So mute your notifications, avoid the temptation to check your exploding inbox, and scroll your Instagram feed later. Instead, focus on that ONE thing that will provide real value to you, your team, or your business/company/home.

Apply this rule to yourself – and your team. Your team will thank you. Note: If you’re feeling really stretched for time, you can always hack the rule by testing out a “45/45/1” version.

A To Do Scheduling System

Another version of this is to use the Kanban concept, developed by Taiichi Ohno, an industrial engineer at Toyota. Kanban is a scheduling system employing boards and cards.

The most basic version is a canvas with “To-do”, “Doing”, and “Done” boards (or columns). Each activity or task is a “card” that moves from one column to the other. I use Trello (a Kanban-inspired app) that is a key system for my personal and professional life. It allows me to understand my workload, their priority, and due dates.

Advertising

I use importance and effort metrics (scores) for each task to understand what is truly necessary in my life to work on. It negates the FIFO (first-in, first out) paradox that has plagued millions of people. Instead, it allows me to take stock of what is on my plate, and then bite on what truly will move the needle for me, my team, my life, and my company.

With a limited appetite (at least for some), would you eat the veggies, fries, mashed potatoes and leave the sizzling steak? No, you wouldn’t (unless you are a vegan and ended up in the wrong restaurant).

Approach your work with a weighted vengeance – and encourage your team to do the same.

3. Align Passion and Skills to Purpose

The heart of human excellence often begins to beat when you discover a pursuit that absorbs you, frees you, challenges you, and gives you a sense of meaning, joy and passion.

“The most fortunate people on earth are those who have found a calling that’s bigger than they are—that moves them and fills their lives with constant passion, aliveness, and growth.” — Richard Leider

An ace team-member once told me that while she enjoys working for the company we both used to work at, she really hated anything to do with technology. She was more of a “people” person, and did not want to sit behind a desk sifting through lines of code.

What struck me was that she was in that role for more than a decade and had just spoken up. The good thing is she spoke up. She expressed her desire and interests. And it allowed her to get into a role of her liking within 30 days.

Advertising

Ask If They like What They’re Doing

If you, or a team member is frustrated, demotivated, or not performing at their best – one of the questions you should ask is whether they like what they are doing. Then genuinely try to help them get to the role they should be in (whether in the same team/company or not).

There’s a reason why 53% of Americans (and perhaps more or same across the globe) are unhappy at work. A butcher cannot be an ace salad maker. Pursue your passion – and help pave the way for your team. Unlock your potential and theirs. You will command and lead a supercharged team.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

The Bottom Line

Sometimes, passion has to be ignited. It is dormant, clouded by busy-ness, buried by wrong career choices, and plagued by non-supportive eco-systems. Some will climb out of it, but we as society — and in the case of business teams — incumbent upon the manager/CEO/leader to foster, grow, and nurture the employee.

Teach her the ropes. Show her the path. Advise him as you would yourself. Let them lead, and make mistakes. Do not fear them, rather make them the leader you would want to become.

For your not-so-great team members, understand that it is not personal, it is just not a good fit. Help them move on to the pastures they would be fit to graze on. Hence, hire slow (and fire fast).

Your team is a reflection of you. Boosting their confidence and helping them achieve the impossible is motivation. Focus on that, and you will have a productive team that you and your company will be proud of.

More Resources About Team Management

Featured photo credit: rawpixel via unsplash.com

Reference

Read Next