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5 Small Business Tech Tips To Boost Your New Venture

5 Small Business Tech Tips To Boost Your New Venture

We live in an era when anybody with a little money and a big idea can carve out a successful business. While not every new business will survive, there are some simple techniques that can be utilized to make the most of your money, resources, and time.

When it comes to managing the tech side of your new venture, you should definitely keep these tips for starting a small business in mind.

1. Store data in the cloud to reduce IT overhead

When you’re starting out, you want to keep costs low. A great way to save money on IT costs is by using cloud storage instead of a physical server.

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Cloud storage is particularly well suited to small businesses, and you can easily keep track of your spending as you will only ever be charged for the space you use. Best of all, cloud storage doesn’t require the same IT capacity or expertise, so you won’t need to hire an entire IT team. Just be aware that as you expand, you may need to spend more or make the switch to a dedicated server.

2. Research the best business broadband deal

Whether you work from a digital home office or sell physical goods from a brick and mortar store, a good business broadband deal is essential.

The best restaurant booking apps and inventory management software is cloud-based now, so connectivity is key! Most business packages offer priority service as a standard, meaning your providers are obliged to get your connection up and running ASAP if something goes wrong. You’ll also want to look for a deal that offers optimum speeds for your area, as well as a comprehensive security package.

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Whether you’re based in the US or the UK, you will find a range of useful sites out there that offer business broadband price comparison services. Make sure you read the small print in your contract before signing up, so that you know this is definitely the right option for your business.

3. Be realistic about your social media presence

You may have big plans for the marketing side of your business, but just remember that less can be more when it comes to social media. If you don’t have the time or resources to commit to maintaining several accounts, just stick to one or two. A single Twitter account that’s updated several times a day and has a healthy following is far more valuable than a trio of Facebook, Instagram, and Tumblr accounts which were last updated six months ago.

Ideally, you’ll hire someone to manage your communications in the future. But when you’re starting out, stick to one channel and do it justice. And don’t forget that scheduling tools like Hootsuite can seriously optimize your time.

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4. Plan your website’s purpose and structure

To make the most of your website, think of it as an extension of your real-world business. It should use the same tone of voice and branding so that when any visitor ends up on your site, they can quickly grasp its purpose within seconds. It’s also important for the user journey to be clear and straightforward.

Try it out yourself — how many tabs or buttons do you have to click to engage with the service? Don’t forget that the average person only has an attention span of eight seconds, so you need to grab them quickly!

5. Make sure your website is mobile-friendly

In 2015, Google made a big change to its algorithms, meaning they now prioritize mobile-friendly websites in the rankings. Give your website a real chance on the search engine results page by making changes that streamline it for mobile and tablet technology.

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Key features of a mobile-friendly site are a simple design, fast loading speeds, and mobile-optimized features such as “click-to-call” buttons. If in doubt, opt for a mobile-responsive design when building your site.

Lastly, don’t forget that the specific needs of every business are different. Spend some time deciding which tech hacks will benefit your site the most and don’t rush into anything you can’t easily reverse.

Interested in learning more about useful apps for promoting your startup? Take a look at our article on 10 must-have marketing tools!

Featured photo credit: pixabay.com via pixabay.com

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Last Updated on December 13, 2019

7 Steps For Making a New Year’s Resolution and Keeping It

7 Steps For Making a New Year’s Resolution and Keeping It

Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

1. Just Pick One Thing

If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

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Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

2. Plan Ahead

To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

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3. Anticipate Problems

There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

4. Pick a Start Date

You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

5. Go for It

On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

Your commitment card will say something like:

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  • I enjoy a clean, smoke-free life.
  • I stay calm and in control even under times of stress.
  • I’m committed to learning how to run my own business.
  • I meditate daily.

6. Accept Failure

If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

Perseverance is the key to success. Try again, keep trying and you will succeed.

7. Plan Rewards

Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

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Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new? Why not pick one from this list: 50 New Year’s Resolution Ideas And How To Achieve Each Of Them

Featured photo credit: Ian Schneider via unsplash.com

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