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5 Small Business Tech Tips To Boost Your New Venture

5 Small Business Tech Tips To Boost Your New Venture

We live in an era when anybody with a little money and a big idea can carve out a successful business. While not every new business will survive, there are some simple techniques that can be utilized to make the most of your money, resources, and time.

When it comes to managing the tech side of your new venture, you should definitely keep these tips for starting a small business in mind.

1. Store data in the cloud to reduce IT overhead

When you’re starting out, you want to keep costs low. A great way to save money on IT costs is by using cloud storage instead of a physical server.

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Cloud storage is particularly well suited to small businesses, and you can easily keep track of your spending as you will only ever be charged for the space you use. Best of all, cloud storage doesn’t require the same IT capacity or expertise, so you won’t need to hire an entire IT team. Just be aware that as you expand, you may need to spend more or make the switch to a dedicated server.

2. Research the best business broadband deal

Whether you work from a digital home office or sell physical goods from a brick and mortar store, a good business broadband deal is essential.

The best restaurant booking apps and inventory management software is cloud-based now, so connectivity is key! Most business packages offer priority service as a standard, meaning your providers are obliged to get your connection up and running ASAP if something goes wrong. You’ll also want to look for a deal that offers optimum speeds for your area, as well as a comprehensive security package.

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Whether you’re based in the US or the UK, you will find a range of useful sites out there that offer business broadband price comparison services. Make sure you read the small print in your contract before signing up, so that you know this is definitely the right option for your business.

3. Be realistic about your social media presence

You may have big plans for the marketing side of your business, but just remember that less can be more when it comes to social media. If you don’t have the time or resources to commit to maintaining several accounts, just stick to one or two. A single Twitter account that’s updated several times a day and has a healthy following is far more valuable than a trio of Facebook, Instagram, and Tumblr accounts which were last updated six months ago.

Ideally, you’ll hire someone to manage your communications in the future. But when you’re starting out, stick to one channel and do it justice. And don’t forget that scheduling tools like Hootsuite can seriously optimize your time.

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4. Plan your website’s purpose and structure

To make the most of your website, think of it as an extension of your real-world business. It should use the same tone of voice and branding so that when any visitor ends up on your site, they can quickly grasp its purpose within seconds. It’s also important for the user journey to be clear and straightforward.

Try it out yourself — how many tabs or buttons do you have to click to engage with the service? Don’t forget that the average person only has an attention span of eight seconds, so you need to grab them quickly!

5. Make sure your website is mobile-friendly

In 2015, Google made a big change to its algorithms, meaning they now prioritize mobile-friendly websites in the rankings. Give your website a real chance on the search engine results page by making changes that streamline it for mobile and tablet technology.

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Key features of a mobile-friendly site are a simple design, fast loading speeds, and mobile-optimized features such as “click-to-call” buttons. If in doubt, opt for a mobile-responsive design when building your site.

Lastly, don’t forget that the specific needs of every business are different. Spend some time deciding which tech hacks will benefit your site the most and don’t rush into anything you can’t easily reverse.

Interested in learning more about useful apps for promoting your startup? Take a look at our article on 10 must-have marketing tools!

Featured photo credit: pixabay.com via pixabay.com

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Last Updated on January 20, 2021

6 Reasons It’s Okay To Fail

6 Reasons It’s Okay To Fail

I will never forget the first time I felt the sting of failure. I was thoroughly convinced that because of my failures I was relegated to living a mediocre life. All those big hopes and dreams I once had could no longer be fulfilled.

You know the saddest part of all? Nobody told me otherwise. So I’m here to tell you, it’s actually okay to failHere’s why.

1. Failure is inevitable.

At least once in your life, you are going to fail at something. Your talent, intelligence, hard work, and/or passion will not be able to save you. Failure is inevitable. Everybody has failed, although some refuse to admit it. Don’t let them fool you. If you research the stories of the most successful people of our time, you’ll find they, too, have failed. In fact, it was failure that produced the success stories of people like Steve Jobs, Oprah Winfrey, and Walt Disney, just to name a few. So calm down. You’re in incredible company.

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2. You learn substantially more from failure than success.

There is always room for improvement no matter how great you are. Sometimes, you’ll never know which areas need improvement unless you fail. It’s like training for a job. When you first start, your supervisor may bring to your attention some things you’ve done incorrectly. This is not to break your spirit, but to help you. That way, next time you come across the same problem, you’ll know exactly what to do. Instead of sulking over your failures, ask yourself, “What did I do wrong?” That way, next time around you can correct the problem, and do an even better job than before.

3. Failure makes you stronger.

Failure separates the weak from the strong. Some people fail, and they give up on their goals. Others fail, and they gain invincible strength. These people can be knocked to the ground, but they’re like those inflatable dolls. They bounce right back up. That’s what failure should do to you. It shouldn’t break or stop you. It should make you push harder to achieve your goals and dreams. You should feel as though, if you could survive your present failure, you could survive anything. And trust me, you can.

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4. You take more chances when you’re unafraid to fail.

People who are afraid to fail are pretty boring. They play it safe. They never take chances. On the other hand, those who are unafraid to fail take insane risk. They’ll go out for that singing competition, even though they can’t sing. They’ll apply for that big-time job, even if they don’t meet all the requirements. These types of risk make life more enjoyable. And you never know, those risks you take when you’re unafraid to fail just might pay off.

5. Failure allows you to discover new paths.

When you fail, oftentimes you’ll realize the present path you’re on is not the right one. And that’s okay. You can then seek out new paths and discover what’s right for you. But if you don’t fail, you might never consider pursuing different avenues. You’d just continue on down the wrong path.

6. Failure makes success that much sweeter.

How can you know the sweet taste of success if you’ve never felt the sting of failure? To finally succeed, after repeated failure, is one of the best feelings in the world. You’ll feel a great sense of satisfaction, knowing that everything you went through was worth it. That’s because it will be.

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What now?

Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better. — Samuel Beckett

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