Advertising
Advertising

4 Ways to Set Content Marketing Goals that Work

4 Ways to Set Content Marketing Goals that Work

Content marketing is the new rave in the digital marketing sphere. It’s more effective, quick to implement and cheaper to execute. According to a Demand Metric research, content marketing costs 62 percent less than traditional marketing and is able to generate 3 times more leads.

How do top marketers use content marketing to help their businesses and clients attract more customers? One of the requirements of a successful content marketing plan is to have a goal that aligns with your overall marketing strategy. Setting workable content marketing goals can help make your strategy deliver more results. However, your content marketing goals should target objectives that will put your customers at the center of you strategy.

To achieve the best results from your content marketing efforts, the following strategies will help you set goals that will boost your overall performance.

1. Identify the Needs of Your Target Audience

A successful content marketing goal should not start and end with the goal of the business. It should revolve around the objectives and needs of the target audience. The only content marketing goals that will deliver and hit home with your overall marketing strategy and objectives are built with your target audience in mind.

Advertising

That said, you would already have a clear demographic and picture of what your target audience feels like. From this picture, you’ll be able to visualize and understand their needs and use their pain points as your marketing call.

This means the exact needs of your target audience will continue to resound through your content marketing strategy. Creating content marketing goals that will deliver high-yielding results becomes easy when you have consumer needs at the back of your mind.

It is very important at this stage that you do not confuse identifying your target audience with identifying the needs of your target audience. To truly know and understand the needs of your target audience, you must have surpassed the shallow stages of identifying who your target audience is.

2. Align Content Goals with Company Goals

With brand names and small businesses relying on content marketing as a core marketing strategy, you’d expect this marketing method to yield results for everyone that does it. If you think so, think again. According to Content Marketing Institute, just about 9% of B2B marketers consider their content marketing efforts to be highly effective.

Advertising

This means content marketing is either not an effective marketing method, or businesses are still not getting the game right.

It’s easy to blame the game if you refuse to see the missing link between what works and what you’re doing. Lack of clarity between organizational goals and what content markers aim at accounts for inefficiency in content marketing results. This was also revealed in a recent CMI survey which finds that content marketing efficiency has dropped compared with reports from a year ago.

The bottom line is to set content goals that are within the definition of how your organization defines success.

3. Simplify Goals to Measurable Steps

For every content marketing goal you create, there should be a process that allows you to break down your progress and measure the effectiveness of your strategy. To make your content marketing goal measurable, use a documented strategy. According to digital marketing expert, Neil Patel, a smart content marketer keeps a documented strategy that helps them measure their progress.

Advertising

“They know what works because they documented their strategy and measured each detail as it happened,” he said in a blog. “Documented strategies can be measured and evaluated, which leads to better and smarter decisions.”

4. Define Your Goals

It’s a thing to have a goal for your content marketing efforts, and another thing to have clearly stated goals. To put this in perspective, your goal could be to acquire more clients through content marketing. That goal is not clearly defined, when compared with “to create a blog that attracts 20,000 visitors, 500 email subscribers, 50 leads and 12 clients annually.”

Well-defined goals make it easy to know what you’re working towards and make it easy to take action steps in the right direction. Marc Smith, founder of Top 10 Digital Agencies, says their content strategy does not get drawn unless the goal is set clear.

“Understanding and stating the specifics that define success in content marketing is how we reach what we aim for. With clearly stated goals, our content marketing team can identify what they need to work on to achieve success,” he said.

If content marketing goals are required to deliver results with you content marketing strategy, what would your goals be?

Featured photo credit: pixabay.com via pixabay.com

More by this author

3 Unusual Ways To Get More Out of Your Old Books 5 Wealth Habits All Successful Entrepreneurs Share 6 Ideas For A Perfect Home Exterior Design 6 Ways Technology is Changing the Way We Live 6 Branding Ideas You Should Consider For Your Small Business

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 3 SEO Tools Every Business Should Be Using in 2017 4 8 Qualities To Become An Excellent Lawyer 5 5 Simple Ways to Increase Your Walk-In Traffic

Read Next

Advertising
Advertising
Advertising

Last Updated on March 31, 2020

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

Advertising

  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

Advertising

By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

Advertising

And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

Advertising

When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

Read Next