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4 Ways to Set Content Marketing Goals that Work

4 Ways to Set Content Marketing Goals that Work

Content marketing is the new rave in the digital marketing sphere. It’s more effective, quick to implement and cheaper to execute. According to a Demand Metric research, content marketing costs 62 percent less than traditional marketing and is able to generate 3 times more leads.

How do top marketers use content marketing to help their businesses and clients attract more customers? One of the requirements of a successful content marketing plan is to have a goal that aligns with your overall marketing strategy. Setting workable content marketing goals can help make your strategy deliver more results. However, your content marketing goals should target objectives that will put your customers at the center of you strategy.

To achieve the best results from your content marketing efforts, the following strategies will help you set goals that will boost your overall performance.

1. Identify the Needs of Your Target Audience

A successful content marketing goal should not start and end with the goal of the business. It should revolve around the objectives and needs of the target audience. The only content marketing goals that will deliver and hit home with your overall marketing strategy and objectives are built with your target audience in mind.

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That said, you would already have a clear demographic and picture of what your target audience feels like. From this picture, you’ll be able to visualize and understand their needs and use their pain points as your marketing call.

This means the exact needs of your target audience will continue to resound through your content marketing strategy. Creating content marketing goals that will deliver high-yielding results becomes easy when you have consumer needs at the back of your mind.

It is very important at this stage that you do not confuse identifying your target audience with identifying the needs of your target audience. To truly know and understand the needs of your target audience, you must have surpassed the shallow stages of identifying who your target audience is.

2. Align Content Goals with Company Goals

With brand names and small businesses relying on content marketing as a core marketing strategy, you’d expect this marketing method to yield results for everyone that does it. If you think so, think again. According to Content Marketing Institute, just about 9% of B2B marketers consider their content marketing efforts to be highly effective.

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This means content marketing is either not an effective marketing method, or businesses are still not getting the game right.

It’s easy to blame the game if you refuse to see the missing link between what works and what you’re doing. Lack of clarity between organizational goals and what content markers aim at accounts for inefficiency in content marketing results. This was also revealed in a recent CMI survey which finds that content marketing efficiency has dropped compared with reports from a year ago.

The bottom line is to set content goals that are within the definition of how your organization defines success.

3. Simplify Goals to Measurable Steps

For every content marketing goal you create, there should be a process that allows you to break down your progress and measure the effectiveness of your strategy. To make your content marketing goal measurable, use a documented strategy. According to digital marketing expert, Neil Patel, a smart content marketer keeps a documented strategy that helps them measure their progress.

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“They know what works because they documented their strategy and measured each detail as it happened,” he said in a blog. “Documented strategies can be measured and evaluated, which leads to better and smarter decisions.”

4. Define Your Goals

It’s a thing to have a goal for your content marketing efforts, and another thing to have clearly stated goals. To put this in perspective, your goal could be to acquire more clients through content marketing. That goal is not clearly defined, when compared with “to create a blog that attracts 20,000 visitors, 500 email subscribers, 50 leads and 12 clients annually.”

Well-defined goals make it easy to know what you’re working towards and make it easy to take action steps in the right direction. Marc Smith, founder of Top 10 Digital Agencies, says their content strategy does not get drawn unless the goal is set clear.

“Understanding and stating the specifics that define success in content marketing is how we reach what we aim for. With clearly stated goals, our content marketing team can identify what they need to work on to achieve success,” he said.

If content marketing goals are required to deliver results with you content marketing strategy, what would your goals be?

Featured photo credit: pixabay.com via pixabay.com

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Last Updated on June 13, 2019

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

1. Think and Grow Rich by Napoleon Hill

    This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

    Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

    Get the book here!

    2. The Lean Startup by Eric Reis

      A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

      In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

      Get the book here!

      3. The E-Myth Revisited by Michael E. Gerber

        In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

        Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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        Get the book here!

        4. Rework by Jason Fried

          Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

          However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

          Get the book here!

          5. How to Win Friends and Influence People by Dale Carnegie

            This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

            Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

            Get the book here!

            6. Outliers: The Story of Success by Malcolm Gladwell

              Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

              His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

              Get the book here!

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              7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                Get the book here!

                8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                  Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                  Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                  Get the book here!

                  9. Liar’s Poker by Michael Lewis

                    Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                    Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                    Get the book here!

                    10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                      A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                      In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                      Get the book here!

                      11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                        Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                        His premise? That productivity is proportional to your ability to relax.

                        Get the book here!

                        12. The 7 Habits of Highly Effective People by Stephen R. Covey

                          In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                          Get the book here!

                          13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                            In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                            If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                            Get the book here!

                            14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                              The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                              Get the book here!

                              15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                Branson, however, did business by following a simple philosophy:

                                “Oh, screw it, let’s do it”

                                Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                Get the book here!

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                                Featured photo credit: rawpixel via unsplash.com

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