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4 Ways to Set Content Marketing Goals that Work

4 Ways to Set Content Marketing Goals that Work

Content marketing is the new rave in the digital marketing sphere. It’s more effective, quick to implement and cheaper to execute. According to a Demand Metric research, content marketing costs 62 percent less than traditional marketing and is able to generate 3 times more leads.

How do top marketers use content marketing to help their businesses and clients attract more customers? One of the requirements of a successful content marketing plan is to have a goal that aligns with your overall marketing strategy. Setting workable content marketing goals can help make your strategy deliver more results. However, your content marketing goals should target objectives that will put your customers at the center of you strategy.

To achieve the best results from your content marketing efforts, the following strategies will help you set goals that will boost your overall performance.

1. Identify the Needs of Your Target Audience

A successful content marketing goal should not start and end with the goal of the business. It should revolve around the objectives and needs of the target audience. The only content marketing goals that will deliver and hit home with your overall marketing strategy and objectives are built with your target audience in mind.

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That said, you would already have a clear demographic and picture of what your target audience feels like. From this picture, you’ll be able to visualize and understand their needs and use their pain points as your marketing call.

This means the exact needs of your target audience will continue to resound through your content marketing strategy. Creating content marketing goals that will deliver high-yielding results becomes easy when you have consumer needs at the back of your mind.

It is very important at this stage that you do not confuse identifying your target audience with identifying the needs of your target audience. To truly know and understand the needs of your target audience, you must have surpassed the shallow stages of identifying who your target audience is.

2. Align Content Goals with Company Goals

With brand names and small businesses relying on content marketing as a core marketing strategy, you’d expect this marketing method to yield results for everyone that does it. If you think so, think again. According to Content Marketing Institute, just about 9% of B2B marketers consider their content marketing efforts to be highly effective.

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This means content marketing is either not an effective marketing method, or businesses are still not getting the game right.

It’s easy to blame the game if you refuse to see the missing link between what works and what you’re doing. Lack of clarity between organizational goals and what content markers aim at accounts for inefficiency in content marketing results. This was also revealed in a recent CMI survey which finds that content marketing efficiency has dropped compared with reports from a year ago.

The bottom line is to set content goals that are within the definition of how your organization defines success.

3. Simplify Goals to Measurable Steps

For every content marketing goal you create, there should be a process that allows you to break down your progress and measure the effectiveness of your strategy. To make your content marketing goal measurable, use a documented strategy. According to digital marketing expert, Neil Patel, a smart content marketer keeps a documented strategy that helps them measure their progress.

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“They know what works because they documented their strategy and measured each detail as it happened,” he said in a blog. “Documented strategies can be measured and evaluated, which leads to better and smarter decisions.”

4. Define Your Goals

It’s a thing to have a goal for your content marketing efforts, and another thing to have clearly stated goals. To put this in perspective, your goal could be to acquire more clients through content marketing. That goal is not clearly defined, when compared with “to create a blog that attracts 20,000 visitors, 500 email subscribers, 50 leads and 12 clients annually.”

Well-defined goals make it easy to know what you’re working towards and make it easy to take action steps in the right direction. Marc Smith, founder of Top 10 Digital Agencies, says their content strategy does not get drawn unless the goal is set clear.

“Understanding and stating the specifics that define success in content marketing is how we reach what we aim for. With clearly stated goals, our content marketing team can identify what they need to work on to achieve success,” he said.

If content marketing goals are required to deliver results with you content marketing strategy, what would your goals be?

Featured photo credit: pixabay.com via pixabay.com

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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