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Escaping the Corporate Cube Farm

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Escaping the Corporate Cube Farm

Time to Moo-ve On?

If escaping the corporate cube farm, living free, earning more, and living life on your own terms appeals to you, then you should definitely keep reading. The organizing and mass production of human efforts humbly began as Henry Ford’s big idea. Henry Ford is the father of mass production and the idea of expendable employees. His legacy created our modern day cube farms. In public schools, we are prepared to be domestic animals herded into cubes, exploited, and put out to pasture with our best years behind us. We buy into this huge, unthinkable life compromise for the promise of:

  • Marginal economic security – now
  • Rapidly eroded retirement dollars – later
  • Ailing health and ongoing doctor visits, because you lacked a purposeful life that reduces your pasture time1!!!
  • And, when you FINALLY have the freest time, you’ll mainly see your friends at their funerals (seated or lying down).

There are only three endings to this story:

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  1. You like cubes and will make yourself indispensable2, because you love it. (Happy Cow)
  2. You just want a pay check – not interested in climbing or growing. (Dispensable Cow)
  3. You hate cubes, want to see more of your freest time now, and produce income that supports your life outside of the cube farm. (Divergent Cow)

If you are #3, diverge with me from the cube farm philosophy, and escape the malodorous stench of office-politic cow pies, big brother policy cattle prods, and straight-jackets constricting our creative and innovative minds. If you’re like me, your cube walls are closing in fast and you are having a Morgan Freeman – Shawshank Redemption moment where you hear yourself say, “Get busy livin’ or get busy dyin’!” Morgan chose life and so should you. Life away from the cube farm. Here’s some helpful tips and to avoid the slaughter house or a lack luster stay in the “Life-Interrupted-Pasture Zone”:

#1 Compelling

There’s only one way off the cube farm: Under a dark, sewage storm cloud of self-doubt, fear, naysayers, and deprogramming after years of telling yourself – get a job and hang on for dear life. To endure this constant barrage of escape-derailers, there must be a light so powerful that it eclipses the pain of change, circumstances, and anything that can make you turn back. You need a compelling vision that is WORTH enduring the dynamic changes your body, mind, and priorities must undergo to break out and stay out of the cube farm. For some people, it’s creating a new technology, feeding the hungry, starting an enterprise, or improving someone’s life! This vision2 has to grab you by the short hairs, look you in the eye, and say, “Ride or Die,” and you agree wholeheartedly!

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#2 Bridging

As you plan your exit, you must BUILD a bridge that takes you to your happy place. When you think about most bridges, you have a roadway, support underneath, and a good reason to get to the other side, right? In this scenario, your compelling vision is your good reason. What you have to figure out are the road way and support pillars.

Road way

This is all about what you have or can easily get, if you are resourceful. Based on your existing skills, knowledge, net worth, and network, how could all these things fit together and form a bridge you are willing to cross over, after leaving the cube farm? And, when will this bridge be viable. For example, you are a killer graphic designer working for firm “Douche Bag, Inc. or DBI” and you decide you need to work remotely, see the world, and do creative work that DBI won’t allow you to do. You hit your college network, you call in favors/friends, Google flex opportunities, and create a bridge strong enough to carry your existing financial obligations without depleting your savings/company retirement. This means creating and/or borrowing all the resources you need to support this weighty decision. This bridge can be as simple as setting yourself up as an independent contractor4 up to an S/C corporation.

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Support Pillars

These are things you don’t possess, but you need for a secure roadway. They represent all of the additional resources you need after a careful inventory of your “Haves” versus “Have Nots”. For example, most escaped cows don’t have a strong enough business or social network that can provide additional/initial income generating opportunities, housing, advice, introductions, and the list goes on. Back to the graphics designer. This could mean realizing he/she needs to set up a Limited Liability Corporation (LLC), but doesn’t have a clue how to do it. Or, doesn’t know how to market his/her services on social media. As the old X File saying goes, “The Truth is Out There.” Because I transitioned off the cube farm in 2005 and got pulled back in 2011, I had to learn how to be in business, engage in trial and error, before coming to the realization what I lacked were exposure and connections with those already in my happy place or in need of me being in my happy place with them. Here’s where the rubber hits the road. It’s not enough to escape the cube farm. It is absolutely imperative that you achieve financial viability that trumps ever going back.

#3 Sustaining

On average, most business or entrepreneurial attempts fail in 7 years or less. This can feel like a deal breaker or show stopper, but it’s truly no riskier than having a job that can be remade, moved, or removed at any time! And, the new economy has tons of individuals to corporations looking to extend flexible opportunities, mentor new business owners, and get you engaged in the business of never needing to go back to the cube farm – again. It starts with making valuable connections with people in your career field5 and those who need your skills. This means MAKING time to MEET new people, who you CAN HELP and CAN HELP YOU. This move further strengthens your bridge, while opening up your happy place for business, so you never have to return to the cube farm ever again. Many of my business opportunities come through people I already know, have done business with before, or knows someone who knows me. As I plan my great escape, I will be shoring up my bridge, one more time, and this time for good.

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Good luck and God speed!

References:

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  1. https://www.psychologytoday.com/blog/media-spotlight/201507/how-sense-purpose-can-help-you-live-longer
  2. http://www.fool.com/investing/general/2010/04/16/seth-godin-on-apple-dell-and-the-business-of-being.aspx
  3. https://www.youtube.com/watch?time_continue=311&v=Eig23J5SByo
  4. https://www.irs.gov/businesses/small-businesses-self-employed/independent-contractor-defined
  5. http://www.directoryofassociations.com/

Featured photo credit: The Bartlett School of Architecture, led by Johan Berglund from 42 Architects. via floda31.com

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John St. John

Blogger, Writer, Leadership Developer, and Purpose Coach

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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