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4 Steps to Turn Your Online Business Dream into Reality

4 Steps to Turn Your Online Business Dream into Reality

“I could have thought of that.”

I’m sure we’ve all had this thought at one time or another. It seems like “the next big thing” changes on a near monthly basis. Many of these ideas are based on pretty simple principles, and yet their popularity turns the minds behind them into billionaires seemingly overnight. Maybe you have an idea of your own. But how can you take this idea and turn it into a business?

You might think that the first step is to build your app or website, but there are a few key steps to take before you start work. You need to understand the market, and make sure that your idea is something that people actually need. If you follow these four simple steps, you’ll be able to kick start your entrepreneurial journey and turn your idea into a fully-fledged business.

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Step 1: Find Your Users

What do people do when they’re looking for something on the internet? They turn to google! Do you know that google actually tracks all of these searches, and you can tap into this data to find out what consumers are looking for online? Check out the google keyword tool. You can access it by logging into Google AdWords, clicking ‘tools and analysis,’ followed by ‘keyword planner.’ Google has prepared a helpful guide to help you get started.

Here, you can type in any search term and find out how many people are using that search every month. Let’s say, for example, you want to create an app that lets people keep track of their work schedule. You might find that a couple of thousand people are searching for “work schedule planner” every month. Then you might also discover that, hundreds of thousands of people are searching for “gym schedule planner.”

This is just an example, but doing your keyword research tells you what your users are looking for. This is an opportunity for you to pivot and make sure that your product lines up with customer needs. Keyword research is so important that many web development companies now start with it before they begin work on your website, which is something new we’re seeing in this space.

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Step 2: Design Your Product

Now that you know exactly what your future users are looking for, it’s time to plan out your product. How is it going to work? Remember to think about what problem people are trying to solve. If you want your online business to take off, you need to find the most effective way to solve that problem. Keep working on this step until you’re certain that your idea is the best solution out there. Don’t focus on things like trying to build the next Facebook. Your goal should be to build something that improves the way friends communicate with each other. Rushing this part of the process can lead to a product that is sub-par, and result in your business never getting off the ground.

Step 3: Build Your Product

Finally, you can start turning your concept into something tangible. Remember to focus on the core concepts you developed in step two. You know what consumers need, and you have a plan that will eventually meet those needs. Seeing your idea come to life can be inspiring.

It may seem easy to come up with, what appears to be, a few simple tweaks or features that will make your product even better. But these things can take the focus away from what you are trying to build, and cause development costs to spin out of control.

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Step 4: Promote Yourself

Finally, you’re ready to launch. It’s time to connect with users and get your idea out there. Make sure you take advantage of social media channels. Set up a Facebook, Twitter, Instagram, or even a LinkedIn. Make a place where users can talk about the problems that you’ve solved with your product. For example, if you build the gym scheduling app, create a Facebook group where people can share their workout routines. Show them how easy it is to track their progress with your app. Remember, the goal is not just to reach as many people as possible. You want to reach the right people. Find avenues where you can start a dialog with people who might be interested in your product.

Social media can get you started, but once you are making money, you will also want to talk to an SEO firm. SEO stands for Search Engine Optimization. These companies can analyze consumer behavio, and modify your website so that people can find you on Google.

Enjoy The Ride

Marlon Wayans once said “Success is not a destination, but the road that you’re on.

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If you start your business focused solely on the money, you’re unlikely to succeed. As long as you come to work every day feeling inspired, you’ll be able to make positive changes in the world. Being an entrepreneur is not just about the numbers, it’s about looking for ways to improve the lives of others.

If you can be the one to drive this change, consumers will rely on you to make their lives easier. And that’s exactly what makes online businesses go viral.

Featured photo credit: Maryland GovPics via flickr.com

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Josh MacDonald

Internet Entrepreneur

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Published on October 9, 2018

Evernote vs OneNote: Which Improves Your Productivity Better?

Evernote vs OneNote: Which Improves Your Productivity Better?

Note-taking is useful in helping improve your memory and increase your productivity at work. By writing down notes, you have something tangible you can refer back to, remember what needs to be done, and regain control of your work throughout the day.

There are thousands of different note-taking apps you can use on your desktop or mobile device. The two most popular are Evernote and Microsoft OneNote because they are incredibly efficient and effective that each has a following of extremely loyal users and advocates.

So if it comes to Evernote vs OneNote, how do they improve productivity?

An overview of Evernote and OneNote

First, an introduction to the two platforms. Evernote is an app that lets you store content, take down notes, write lists, and organize all of them. While these are stored in Notebooks, the whole concept behind this productivity app is more like a Universal Inbox where you can save everything you’ve collected so you can quickly find it when you need them through the use of tags.

Microsoft’s OneNote, on the other hand, works very much like a digital version of the notebooks you used to carry around in school. Aside from storing all your notes and different types of content you’ve collected, you can also organize them into sections, pages, and containers.

Each of these apps offers their users a host of features to help them improve their productivity and memory. Also, because no app is perfect, each also has their strengths and limitations.

To get a better idea of which app will be your best choice, we’ll be comparing the two based on three key features most used by their users: collecting information, note-taking, and mobility.

Collecting information

Both the OneNote and Evernote come with their own web clipper extension that allows you to quickly collect and store information from different websites as you find them.

Both give you the option to choose whether you’d like to save the entire web page as is, a simplified version without the ads, or just a section of the page. You can also add some notes before saving them to make it easier for you to remember why you “clipped” that particular resource.

Since OneNote gives you more structure to organize your content, its web clipper allows you to choose not just which notebook to save the details, but also what section within the notebook.

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    Source: OneNote.com

    Evernote gives you the option to add tags to your web clippings before you save it, so it’s easier for you to search for it later.

    Premium users get access to Evernote’s Related Results feature located in its Options section. When you search on Google, Evernote will launch a secondary search that will show all the notes related to the keyword you used in searching for information.

      Source: Zapier.com

      This feature, according to Jeremy Skillings, President of Youcanbefound.com, is beneficial because it lets you know what information you already have stored in your notes.

      “In some cases whenever I do my research, I find out through this feature that I already have the exact information I need stored in my Evernote account. That alone cuts back a significant amount of the time I spend on projects.”

      Note-taking

      Both of these productivity apps allow you to create and format your notes to create rich documents. Among these features include changing the font size and color, adding tables, and inserting media files.

      Evernote’s note-taking features are very similar to a Word document in that it’s very structured concerning how you input your notes.

        Professionals who need to be able to build and access well-structured docs in the field make up much of Evernote’s loyal fanbase. One such 2-year user in the real estate field, Anthony Gilbert of RealFX.com, liked the formatting options, but admitted that there were still some downsides to the rigidly formatted approach.

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        While he enjoyed the features, his personal experience with using it in the field revealed that the formatting features,“mean that if you need to change parts of your notes around, it can get tedious”. He continued, “the formatting features are quite finicky, so you may need a bit of patience to get the end results you are looking for.”

        Professionals who need to be able to build and access well-structured docs in the field make up much of Evernote’s loyal fanbase. One such 2-year user in the real estate field, Anthony Gilbertof RealFX.com, liked the formatting options, but admitted that there were still some downsides to the rigidly formatted approach.

        Structuring your notes properly from the get-go can have an effect on your productivity. A blank slate can sometimes be puzzling. Evernote allows the ability to use battle-tested templates and workflows that save you time. They can provide inspiration and structure on what’s possible.

        On the other hand, OneNote gives its users more versatility and flexibility in the way notes are created. You can click at any area of the page and begin typing. If you need to move things around, you can drag and drop sections of your notes to the right place.

        On the other hand, OneNote gives its users more versatility and flexibility in the way you create your notes. You can click at any area of the page and begin typing. If you need to move things around, you can drag and drop sections of your notes to the right place.

          Source: Lifehacker

          Also, it gives you the option to create Templates that you can use to layout your page properly, so all you’ll need to do is to fill in the information.

            Source: MakeUseOf

            This is a particularly handy feature that stood out to many of the people who shared their love of OneNote with me. Steve Lionais, longtime user and Co-Founder & CEO of Dr-Bill.ca, claims that this feature helped him build his business by affecting his memory in a powerful and helpful way.

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            “This [feature] is what makes OneNote great memory retention app,” he said of the templates. “I find that I remember things more when they are arranged in a certain way. OneNote allowed me to do that for my meeting and presentation notes, so I don’t have to spend a lot of time trying to find the next point!”

            However, what really makes OneNote the winner of this round is its ability to allow you to embed media files from other sources like Youtube. In addition to including the link, OneNote launches a media player, allowing you to watch the video or listen to the audio file directly from the page where you saved it.

              Source: Windows Central

              Mobility

              Evernote and OneNote can be used both on desktops and mobile devices. At the same time, they provide their users with the ability to sync the content from one device to the other.

              Judging which of the two productivity apps is best here is quite tricky because it greatly depends on several factors. One of these is the operating software you use.

              Many of the power users we asked were using iOS, and that put some points toward Evernote. Greg Reese of AmeriEstate.com found himself frequently using the built-in camera option (and other iOS integrations) to manage his daily duties as President.

                Evernote’s camera also integrates with Post-It, Moleskin notebook pages, and business cards. When you take a photo of any of these, the camera will capture the information and format this for Evernote so that it’s quick to find it when you search.

                OneNote, on the other hand, dominates the Android environment. In addition to the app, Android users will also find a OneNote floating badge on the side of the home screen. So you can take notes on the go very quickly.

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                  Source: MS Power User

                  Another factor to consider is the cloud storage you use. For you to sync OneNote across different devices, you’ll need to first set up an account with OneDrive, which is Microsoft’s cloud storage service.

                  “This is something that Evernote users like me don’t have to worry about,” according to Matt Willens, Head Attorney for Willens Law Offices. “Whether you use a free account or one of their paid plans, you can immediately sync your devices without having to get a separate cloud storage account.”

                  The drawback here is the amount of storage and number of devices that you can sync. Free users are only given 60MB of storage space and can sync up to two devices. If you need more storage space, you’ll have to get the paid plans.

                  Which app is better for improving memory and productivity?

                  The honest—and most straightforward—answer is:

                  It depends on you.

                  While Evernote and OneNote have their strengths and weaknesses, how well it will help improve productivity and memory greatly depends on what works best for you.

                  If you find that you’re able to work best and remember things more using visual cues, OneNote will be the best productivity app to use. However, if you consider the speed and ease of finding the information you need as your top priority, Evernote will be your best option.

                  Since both productivity apps have free versions, you can give both a try and see where you’re most comfortable. In the end, the right productivity app to use is one that complements the way you work and do things rather than dictating to you how you should get them done.

                  Featured photo credit: Yura Fresh via unsplash.com

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