You’ve probably heard that there are endless opportunities to attract customers on the internet, and that search is the key to these customers. In no time at all, you’ve set up a sleek website and are ready to kick-start a powerful digital marketing campaign, which includes the almighty search engine optimization.
Before you put your life savings into SEO, you should know that making mistakes of any form with your SEO campaign can set you back significantly. What sets the pros in the SEO industry apart from amateurs is that they’ve tested the field using different methods and techniques — and invariably have seen what works and what doesn’t. That said, they know what mistakes to avoid at all costs.
As someone who is interested in the growth of your business, you also want to avoid making SEO mistakes that may hold your business back. Here are some mistakes SEO pros don’t make.
1. Not tracking conversion
Who says tracking your conversion is a waste of time? We have tools like Google Analytics, Clicky, Crazy Egg and others for a good reason. Measuring is very important to SEO success and ignoring your conversion is a huge mistake.
When tracking conversion, a tool like Crazy Egg will tell you what sections of your website are converting more prospects and give you insights into how best to optimize your website for better user conversion.
Without the data that comes from effective tracking, SEO experts will be left groping in the dark and the consequence of that is a lot of time and money lost optimizing useless factors that will yield nothing in the end.
So if you haven’t been paying attention to your GA dashboard, then you might be making a rookie mistake.
2. Ignoring simple documentation process
Documentation offers a lot of benefits to digital marketers. From having sufficient record of how your strategies are performing, to being able to differentiate ineffective strategies from high-performing strategies, one cannot overstate the value that can be reaped from strategy documentation.
Top SEO agencies have always recommended using this strategy to stay on top of their game when asked about the benefits of documentation strategy, saying that it has helped them increase their performance as an agency.
Guy Sheetrit from OverthetopSEO.com says, “SEO documentation strategy is how we help clients keep track of successful best practices and avoid repeating tactics that yield low results. It’s a time saver for anyone looking to take SEO on a serious level and it has always worked for us.”
3. Using the same tactics for different goals
What can be worse than not testing your strategy before running with it? This is the equivalent of inserting a square peg in a round hole for SEO practices.
As competition differs across niches, so do strategies that produce results. If you are following SEO experts who are sharing strategies they use to increase traffic and customers in their own industry, don’t expect to get the same results if you just implement a copy-and-paste version of their strategy.
Before implementing any SEO tactic to reach your goals, be willing to run tests and find out what outcomes you can expect to see before rolling out the whole strategy to your main property. This will inform you of any tweaks and changes you may need to make in order to run an effective strategy.
4. Wasting time on A/B testing
A/B testing or split testing is only good if you’re going to spend the needed resources and time required to carry out the improvements suggested by your results. That said, spending an unnecessary amount of time running different A/B tests without actually making any changes or improvements is an unnecessary mistake often made by inexperienced marketers.
Don’t run A/B tests just for the sake of it. Run them to find out how the changes you made will impact the results compared to the current state of things.
What SEO mistakes have you been making? Now you know of some SEO mistakes that pros avoid, what will you do to make sure you’re not making any of these mistakes?