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​4 SEO Mistakes That Marketing Pros Avoid

​4 SEO Mistakes That Marketing Pros Avoid

You’ve probably heard that there are endless opportunities to attract customers on the internet, and that search is the key to these customers. In no time at all, you’ve set up a sleek website and are ready to kick-start a powerful digital marketing campaign, which includes the almighty search engine optimization.

Before you put your life savings into SEO, you should know that making mistakes of any form with your SEO campaign can set you back significantly. What sets the pros in the SEO industry apart from amateurs is that they’ve tested the field using different methods and techniques — and invariably have seen what works and what doesn’t. That said, they know what mistakes to avoid at all costs.

As someone who is interested in the growth of your business, you also want to avoid making SEO mistakes that may hold your business back. Here are some mistakes SEO pros don’t make.

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1. Not tracking conversion

Who says tracking your conversion is a waste of time? We have tools like Google Analytics, Clicky, Crazy Egg and others for a good reason. Measuring is very important to SEO success and ignoring your conversion is a huge mistake.

When tracking conversion, a tool like Crazy Egg will tell you what sections of your website are converting more prospects and give you insights into how best to optimize your website for better user conversion.

Without the data that comes from effective tracking, SEO experts will be left groping in the dark and the consequence of that is a lot of time and money lost optimizing useless factors that will yield nothing in the end.

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So if you haven’t been paying attention to your GA dashboard, then you might be making a rookie mistake.

2. Ignoring simple documentation process

Documentation offers a lot of benefits to digital marketers. From having sufficient record of how your strategies are performing, to being able to differentiate ineffective strategies from high-performing strategies, one cannot overstate the value that can be reaped from strategy documentation.

Top SEO agencies have always recommended using this strategy to stay on top of their game when asked about the benefits of documentation strategy, saying that it has helped them increase their performance as an agency.

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Guy Sheetrit from OverthetopSEO.com says, “SEO documentation strategy is how we help clients keep track of successful best practices and avoid repeating tactics that yield low results. It’s a time saver for anyone looking to take SEO on a serious level and it has always worked for us.”

3. Using the same tactics for different goals

What can be worse than not testing your strategy before running with it? This is the equivalent of inserting a square peg in a round hole for SEO practices.

As competition differs across niches, so do strategies that produce results. If you are following SEO experts who are sharing strategies they use to increase traffic and customers in their own industry, don’t expect to get the same results if you just implement a copy-and-paste version of their strategy.

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Before implementing any SEO tactic to reach your goals, be willing to run tests and find out what outcomes you can expect to see before rolling out the whole strategy to your main property. This will inform you of any tweaks and changes you may need to make in order to run an effective strategy.

4. Wasting time on A/B testing

A/B testing or split testing is only good if you’re going to spend the needed resources and time required to carry out the improvements suggested by your results. That said, spending an unnecessary amount of time running different A/B tests without actually making any changes or improvements is an unnecessary mistake often made by inexperienced marketers.

Don’t run A/B tests just for the sake of it. Run them to find out how the changes you made will impact the results compared to the current state of things.

What SEO mistakes have you been making? Now you know of some SEO mistakes that pros avoid, what will you do to make sure you’re not making any of these mistakes?

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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