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​4 SEO Mistakes That Marketing Pros Avoid

​4 SEO Mistakes That Marketing Pros Avoid

You’ve probably heard that there are endless opportunities to attract customers on the internet, and that search is the key to these customers. In no time at all, you’ve set up a sleek website and are ready to kick-start a powerful digital marketing campaign, which includes the almighty search engine optimization.

Before you put your life savings into SEO, you should know that making mistakes of any form with your SEO campaign can set you back significantly. What sets the pros in the SEO industry apart from amateurs is that they’ve tested the field using different methods and techniques — and invariably have seen what works and what doesn’t. That said, they know what mistakes to avoid at all costs.

As someone who is interested in the growth of your business, you also want to avoid making SEO mistakes that may hold your business back. Here are some mistakes SEO pros don’t make.

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1. Not tracking conversion

Who says tracking your conversion is a waste of time? We have tools like Google Analytics, Clicky, Crazy Egg and others for a good reason. Measuring is very important to SEO success and ignoring your conversion is a huge mistake.

When tracking conversion, a tool like Crazy Egg will tell you what sections of your website are converting more prospects and give you insights into how best to optimize your website for better user conversion.

Without the data that comes from effective tracking, SEO experts will be left groping in the dark and the consequence of that is a lot of time and money lost optimizing useless factors that will yield nothing in the end.

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So if you haven’t been paying attention to your GA dashboard, then you might be making a rookie mistake.

2. Ignoring simple documentation process

Documentation offers a lot of benefits to digital marketers. From having sufficient record of how your strategies are performing, to being able to differentiate ineffective strategies from high-performing strategies, one cannot overstate the value that can be reaped from strategy documentation.

Top SEO agencies have always recommended using this strategy to stay on top of their game when asked about the benefits of documentation strategy, saying that it has helped them increase their performance as an agency.

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Guy Sheetrit from OverthetopSEO.com says, “SEO documentation strategy is how we help clients keep track of successful best practices and avoid repeating tactics that yield low results. It’s a time saver for anyone looking to take SEO on a serious level and it has always worked for us.”

3. Using the same tactics for different goals

What can be worse than not testing your strategy before running with it? This is the equivalent of inserting a square peg in a round hole for SEO practices.

As competition differs across niches, so do strategies that produce results. If you are following SEO experts who are sharing strategies they use to increase traffic and customers in their own industry, don’t expect to get the same results if you just implement a copy-and-paste version of their strategy.

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Before implementing any SEO tactic to reach your goals, be willing to run tests and find out what outcomes you can expect to see before rolling out the whole strategy to your main property. This will inform you of any tweaks and changes you may need to make in order to run an effective strategy.

4. Wasting time on A/B testing

A/B testing or split testing is only good if you’re going to spend the needed resources and time required to carry out the improvements suggested by your results. That said, spending an unnecessary amount of time running different A/B tests without actually making any changes or improvements is an unnecessary mistake often made by inexperienced marketers.

Don’t run A/B tests just for the sake of it. Run them to find out how the changes you made will impact the results compared to the current state of things.

What SEO mistakes have you been making? Now you know of some SEO mistakes that pros avoid, what will you do to make sure you’re not making any of these mistakes?

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Last Updated on November 19, 2019

Work Smarter, Not Harder: 12 Ways to Work Smart

Work Smarter, Not Harder: 12 Ways to Work Smart

I imagine that like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

How on earth do you get out of that spiral?

Many people never sit down and look at how to work smarter, rather than harder and even longer hours. But not you, you’re smart enough to try to learn effective ways to work.

So how to work smarter not harder? Here are 12 smart ways you should be following:

1. Improve Your Time Management Skills

Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

Finally, set a reasonable deadline and do everything in your power to meet it.

“When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

2. Speed up Your Typing and Use Shortcuts

These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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But help is at hand. Try some of these apps and games to help you type fast: 8 Most Effective Games and Apps to Learn to Type Fast

Using shortcuts on the keyboard is another time saver and can speed up your work.

For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

There are so many of these. If you make the effort to learn them, they really can be helpful.

3. Learn How to Use Productivity Tools

It is well worth downloading all the useful tools and apps that can highly boost your productivity. Take a look at these 18 Best Time Management Apps and Tools and install whatever fits your needs.

Now that is really a great way of working smarter, not harder.

4. Use Your Phone Wisely

Instead of writing emails, sometimes it’s better to pick up the phone and talk to the person responsible. It saves time, especially for important or urgent discussions.

If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

5. Keep a Tab on Your Tabs

If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

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One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

6. Use a “To Don’t” List

We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

But often, I find that we are doing non-essential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

7. Expect Failure and Fight Paranoia

When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

“Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

And here you can find 10 Great Lessons Highly Successful People Have Learned From Failure.

8. Be Concise

Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

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Just think of the many situations where this could be useful:

  • Making new contacts
  • Talking about yourself at a job interview
  • Meeting people at conferences or parties
  • Phone calls to new clients

9. Ask the Right Questions

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

How do you get feedback? The secret is to ask the right questions at the right time.

When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

Lifehack’s CEO Leon has shared about how to ask for feedback to learn faster: How to Learn Quickly And Master Any Skill You Want

10. Learn as Much as You Can

You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

11. Look After Your Greatest Resource

No, your greatest resource is not time. It is YOU.

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If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

12. Don’t Fall into the Trap of Working Smarter and Harder

As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

But the most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work!

The Bottom Line

The key to greater productivity is to work smarter, not harder. Working smarter saves precious time and energy for the things that really matter — your life goals, your personal growth, your health and your relationships.

Stop working for more hours and start working smarter!

More About Working Smart

Featured photo credit: Unsplash via unsplash.com

Reference

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