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5 Essential Tips for Aspiring Freelance Writers

5 Essential Tips for Aspiring Freelance Writers

The world is awash with aspiring freelance writers. This is a great thing, but it is also the one that makes life hard for all of the said freelance writers. The world of freelance writing is not one that comes easy, and anybody who wants to make a success of it will need to put in many hours to pull it off.

The fact that it is a difficult world to get a foothold in should not make it any less appealing for those who truly want to write for a living. There are just a few things you need to be clear on before you take a real leap and become a fully paid up member of the freelance writers’ fraternity.

1. Leave Your Principles at The Door

This may sound like a horrible thing to say, but the truth hurts. If you want to become one of the very few successful freelance writers who make a decent living from their work, you will have to take on assignments that you really don’t want to do. Now i’m not saying that this needs to be anything too sketchy, but at the outset you will find yourself doing work that seems pretty bizarre.

All freelance writers have to take on unusual, or just downright soul destroying work when they are looking to get on their feet. I’ve done tens of thousands of words on things that have literally melted my brain, but I was getting paid. Every time you get paid, it is another job complete. Every time you complete a job, your profile gets that little bit more credibility.

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When you do end up doing this kind of dredge work at the beginning, try to take the positives out of it. Really do your research and take it as an opportunity to learn about a topic you previously didn’t even know existed.

2. Choose Your Freelance Platform Wisely

If you want to get good work, you are going to need to find the best freelance writers’ platform that best suits your skill set. You also need to focus on those platforms where there is so much work being offered that the little gems of jobs are still able to be seen amongst so much of the rubbish that is out there.

Personally I believe Upwork to be the platform that best works for me, but there are many high quality places where you can find fairly paid work. Everybody has to work for low-money at the beginning, but if you build your profile on a good site whilst doing that, eventually you will start getting interest when you go for the better paid jobs.

3. Know Your SEO Basics

In today’s market, it is not enough for freelance writers to simply be writers. In many ways you also become digital marketers for your clients. Whether this is through inserting so many keywords into a blog or website content, you will very quickly need to make yourself familiar with the basics.

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You won’t need to become an SEO expert, unless you want to be, but terminology like domain authority, anchor text, back-links, white-hat, and a whole host of others are all going to be things you will need to get a general grasp of.

The most important thing with SEO is that you should never let it compromise your writing. Even if you feel like you are forcing words into sentences, you will still be able to give it your own personal touch, and that’s why we want to write in the first place.

4. Don’t Give Up Your Day Job

Ideally you will not just turn your back on your old career and decide to join the ranks of freelance writers on a whim. I cannot emphasise enough how difficult it is to get by, especially at the beginning. If you want to make it last, you will need to be patient.

For this reason you should not give up your old job before you decide to go all in. Do whatever work you can on the side. Working like this will put less pressure on you to take the really bad jobs out of desperation. Taking your time will also let you slowly grow through the learning process you need to master in order to not waste your time chasing jobs you will never get.

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Having a secure pay packet to fall back on will also make it less frustrating when you realise that a person you thought was going to be a great client, turns out to be nothing more than a horrible time-waster or scam artist.

5. Believe That You Are A Writer

Most freelance writers come from a writing background. It is often our passion, yet paradoxically becoming a freelance writer can sometimes turn this passion into something we start to feel a lot of resentment towards. Everybody will go through this stage at some point, but you must continue to believe in yourself and your abilities as a writer.

In my own experience, I have found that it is often when i’ve almost got to the point of giving up that a brilliant new client will just fall into my lap. Maybe I’ve been lucky on these occasions, but I think these moments also coincided with me taking some of the pressure of myself and applying for jobs with a little bit more heart and sincerity.

Good clients really do want to work with good writers. Never let yourself fall into the trap of becoming some kind of factory hen who simply churns out proposal after proposal without having properly thought whether or not that job is a fit for them. It’s true that at the beginning you may have to make compromises, but you must also always know your own worth and never forget that you are truly a writer and that this is what you were born to do.

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It will not be easy, but you will get there.

Featured photo credit: Brook Johnston via thoughtcatalog.com

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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