The world is awash with aspiring freelance writers. This is a great thing, but it is also the one that makes life hard for all of the said freelance writers. The world of freelance writing is not one that comes easy, and anybody who wants to make a success of it will need to put in many hours to pull it off.
The fact that it is a difficult world to get a foothold in should not make it any less appealing for those who truly want to write for a living. There are just a few things you need to be clear on before you take a real leap and become a fully paid up member of the freelance writers’ fraternity.
1. Leave Your Principles at The Door
This may sound like a horrible thing to say, but the truth hurts. If you want to become one of the very few successful freelance writers who make a decent living from their work, you will have to take on assignments that you really don’t want to do. Now i’m not saying that this needs to be anything too sketchy, but at the outset you will find yourself doing work that seems pretty bizarre.
All freelance writers have to take on unusual, or just downright soul destroying work when they are looking to get on their feet. I’ve done tens of thousands of words on things that have literally melted my brain, but I was getting paid. Every time you get paid, it is another job complete. Every time you complete a job, your profile gets that little bit more credibility.
When you do end up doing this kind of dredge work at the beginning, try to take the positives out of it. Really do your research and take it as an opportunity to learn about a topic you previously didn’t even know existed.
2. Choose Your Freelance Platform Wisely
If you want to get good work, you are going to need to find the best freelance writers’ platform that best suits your skill set. You also need to focus on those platforms where there is so much work being offered that the little gems of jobs are still able to be seen amongst so much of the rubbish that is out there.
Personally I believe Upwork to be the platform that best works for me, but there are many high quality places where you can find fairly paid work. Everybody has to work for low-money at the beginning, but if you build your profile on a good site whilst doing that, eventually you will start getting interest when you go for the better paid jobs.
3. Know Your SEO Basics
In today’s market, it is not enough for freelance writers to simply be writers. In many ways you also become digital marketers for your clients. Whether this is through inserting so many keywords into a blog or website content, you will very quickly need to make yourself familiar with the basics.
You won’t need to become an SEO expert, unless you want to be, but terminology like domain authority, anchor text, back-links, white-hat, and a whole host of others are all going to be things you will need to get a general grasp of.
The most important thing with SEO is that you should never let it compromise your writing. Even if you feel like you are forcing words into sentences, you will still be able to give it your own personal touch, and that’s why we want to write in the first place.
4. Don’t Give Up Your Day Job
Ideally you will not just turn your back on your old career and decide to join the ranks of freelance writers on a whim. I cannot emphasise enough how difficult it is to get by, especially at the beginning. If you want to make it last, you will need to be patient.
For this reason you should not give up your old job before you decide to go all in. Do whatever work you can on the side. Working like this will put less pressure on you to take the really bad jobs out of desperation. Taking your time will also let you slowly grow through the learning process you need to master in order to not waste your time chasing jobs you will never get.
Having a secure pay packet to fall back on will also make it less frustrating when you realise that a person you thought was going to be a great client, turns out to be nothing more than a horrible time-waster or scam artist.
5. Believe That You Are A Writer
Most freelance writers come from a writing background. It is often our passion, yet paradoxically becoming a freelance writer can sometimes turn this passion into something we start to feel a lot of resentment towards. Everybody will go through this stage at some point, but you must continue to believe in yourself and your abilities as a writer.
In my own experience, I have found that it is often when i’ve almost got to the point of giving up that a brilliant new client will just fall into my lap. Maybe I’ve been lucky on these occasions, but I think these moments also coincided with me taking some of the pressure of myself and applying for jobs with a little bit more heart and sincerity.
Good clients really do want to work with good writers. Never let yourself fall into the trap of becoming some kind of factory hen who simply churns out proposal after proposal without having properly thought whether or not that job is a fit for them. It’s true that at the beginning you may have to make compromises, but you must also always know your own worth and never forget that you are truly a writer and that this is what you were born to do.
It will not be easy, but you will get there.
Featured photo credit: Brook Johnston via thoughtcatalog.com