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5 Great Business Tips From Successful Entrepreneurs

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5 Great Business Tips From Successful Entrepreneurs

Most people who are employees have thought of starting a business at some point in their lives. These people have a good idea of what the challenges are of starting a business. Even the simplest forms of businesses require true dedication, seriousness and proper planning. However, there are very few people who understand the emotional and sentimental association that an owner has with his/her business. Once you have owned a business for a couple of years, it is nearly impossible to let go of it just like that, even if you know it’s the best decision to take.

In simple words, you would never want to go through the pain of closing down a business. It is therefore highly recommended that you listen to the business advice given by people who have successfully run their businesses despite great hardships. These are the people who understand your passion, emotions and feelings. Their words can touch the very points that worry you about your business, established or startup. Here are some great pieces of advice coming from entrepreneurs who have been to the deeper side of the sea to tell you what it’s like there.

1. Be Wise When Choosing Friends

This particular advice comes from Tim Ferriss, who has his own TV show called The Tim Ferriss Experiment, and he is also a three times NYT bestselling author. He says that he always believed in the words of the great authors who said that a person is an average of his or her closest 5 people. The same people believe that the network of a person is that person’s net worth. It does not mean you have to make friends from your industry only. If you are in the IT field, you don’t have to be forced to make some experienced IT experts your friends. The point here is to find friends who encourage you to do good things rather than pulling you back from doing them.

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The people you are mostly surrounded by have a huge influence on you. If they mostly have a skeptical viewpoint of life, you will soon see your viewpoint conforming to theirs as well. Be around people with goals who are working to achieve something in their lives.

2. Be A Delegator

This particular thought not only haunts the business owners, but country leaders too. People who have spent their time and invested their efforts in creating a company are often very hesitant when it comes to delegating their responsibilities to others. Whitney Moerings from White Water Agency has gone through the same. When Whitney started her company it was her, who had done every single thing. Not only did she name her company and get it registered, but she even designed its logo and found the clients for it. She says that it is tough for a business owner to believe that someone would be able to take care of things like themselves.

It’s best to delegate responsibilities as soon as you feel the need to. Postponing this idea and constantly trying to manage it all by yourself will eventually overload you and cause burn outs.

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3. Don’t Accept the Failure

No matter how tough the circumstances are, there is always a way out of them. You can always renovate your strategies or business ideas when you think things are not working in your favor. However, the best entrepreneurs of the world agree on the fact that “no” is not an option when you want to achieve something big. The best example is of Sophia, the owner and founder of Nasty Gal. Nasty Gal started out as a store on eBay that was focused on selling clothes from the old times. The start was not very pleasing, but Sophia kept her patience and kept moving on.

Today, her business has transformed into a multi-million-dollar business despite the fact that she did not have any experience of the fashion industry before she started this store. She says there were people who kept saying no to her, but she kept her passion up and proved them wrong.

4. Know Your Customers in All Possible Ways

This particular advice comes from Tara Gentile. She is a recognized business strategist and entrepreneur who mentors owners of small and medium sized businesses on making the best out of their opportunities. She believes it is better for a business to know its best customers rather than focusing on a large group of people and managing to convert even less than 1%.

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She says that businesses should create their products and services with certain people in mind. They should then pitch these products and services to those chosen people rather than going after everyone. She thinks that business owners should not be thinking about people who might be interested in the product and rather create product that they know will definitely be bought by a certain group of people.

5. Don’t Be Comfortable

Sara Rotman is an advertising entrepreneur and she preaches to the world what she once learned from her accountant. She has an ad agency called the MODCo and some great names as her clients such as Tory Burch and Vera Wang. She says that she was in the middle of discussing her business plan when her accountant told her to not have too much cash for the business. The accountant thought that too much cash will put Sara in a comfortable position and the hunger to achieve more will be gone.

Sara took this advice and went with it as she started her business. She says that not having enough keeps her on her toes, and she thinks this keeps her motivated to do more for her business. In the simplest words, if you have enough cash to make you feel comfortable, you are bringing up an enemy in your own hands.

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All the people mentioned above are the recognized entrepreneurs in today’s world. All you need to know here is that they were all just like you before they became big people.

Featured photo credit: Business Advice Coming Right from the Successful Entrepreneurs via chha-nl.ca

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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