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How to Turn Old Ideas into New Innovations

How to Turn Old Ideas into New Innovations

The iPod irrevocably changed the way people listen to music. The design, the functionality, and the wheel influenced the way consumers interact with their favorite artists. Today, the iPod is hailed as one of the most important innovations of the past 25 years. Yet, the iPod offered consumers nothing inherently new.

By the time the iPod arrived on the scene in 2001, mp3 players were old technology. In today’s tech terms, they were ancient. The first portable mp3 players showed up on the market in 1998, and there were 50 different portable mp3 players available for purchase before the iPod came into the market. Basically, Apple added a wheel, but it did not reinvent it. Rather, it innovated an old idea and turned it into something that everyone would come to love. What is more, Apple did not stop. It kept going.

Apple entered an established market and re-invented it. Today’s most successful entrepreneurs will take lessons from what was once America’s most valuable company by learning how to turn old ideas into sparkling new innovations.

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Here’s how:

Skip the Foundation

Marketing has consumers under the assumption that every new innovation is unique from inception. It is not true. Innovation builds on an existing concept or product and then re-imagines it out in the world. In fact, most innovation that has changed the way we work and live today is just a new combination of or iteration of old ideas.

Take something basic that almost everyone has in their home, like kettles. The electric kettle was based on the old stovetop kettle. Add electricity, and now you can boil more water in less time. However, that was not the end of the road for the electric kettle. Years later, someone developed a prototype based on that electric kettle that allowed tea fanatics to set the temperature they desired. They even created a function to keep the water at that precise temperature for specific period of time. Nowadays, there are new gadgets allowing you to brew tea in your kettle at the right temperature and time. Suddenly, a basic and utilitarian adaptation of an old concept like the kettle became a new, exciting product selling for hundreds of dollars in high-end department stores and specialty shops.

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What does this mean for entrepreneurs? It means that innovation means building on an existing foundation and innovating to find a better product. Whether you add new capabilities, include new technologies (an internet-connected kettle, anyone?), or even re-vamp the design into something more beautiful, innovation simply requires adding a single new idea that makes the old idea more meaningful.

Make It Useful

The world is currently on the precipice of several game-changing breakthroughs. One of the biggest breakthroughs in the next ten to twenty years will be in artificial intelligence.

While history will remember the pioneers behind AI, the truth is the average person will not. In fact, the developers of AI, just like the developers of the internet, will be written into history as a specialist interest, not as the global, game-changing pioneers of the future that they really are. Why? Because innovation is simply not about brand new ideas, it is about making them useful for the average person.

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The people who develop programs, applications and products that allow the general public to use AI in ways that are meaningful to their everyday lives, are the ones whose names you will know in 20 years. Although AI will change the world, these entrepreneurs are the ones who will make it change your world. That is why they will be remembered. It is also why they will be able to build lasting brands and achieve financial success.

Take this into consideration when you are looking to develop a new idea. Instead of playing the role of Nikola Tesla, play the role of Elon Musk. Worry less about inventing electricity. Worry more about using that technology to power your car. Look out for ways to apply new technologies, or even old technologies, in new and innovative ways that will impact lives.

Innovation is key for developing the next big product, but do not put too much pressure on yourself to be Tim Berners-Lee – he invented the world wide web. Instead, aim to be the next Mark Zuckerberg, whose name requires no further explanation.

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The wheel is already there, do not reinvent it. Re-imagine it.

Featured photo credit: Viktor Hanacek via picjumbo.com

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

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