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4 Ways To Launch A Better Website With A Smaller Budget

4 Ways To Launch A Better Website With A Smaller Budget

Your website is your online shopfront, the outward facing persona of your business, so it’s important to get it right when it’s time for a website redesign. This can be tough when you or your team continually have lots of great ideas to be incorporated in the new site. It can be tempting to delay the launch to add just one more new feature.

However, this can also result in some massive headaches. What features should you prioritise? Will the website do it’s job? And importantly, will it fit the budget? With that in mind, here are some simple ways you can ensure that your website redesign project runs smoothly and within budget.

1. Nobody Gets It Right The First Time Around

Getting your new site absolutely perfect first time around is impossible. The most successful businesses understand that achieving ‘perfection’ as far as their website goes is an ongoing pursuit that they need to pursue each month, making incremental improvements and gains where they can. These businesses understand that the traditional way of building a website and then redesigning it in 2 year cycles is flawed, and this is essentially hindering their business online for 2 years at a time.

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Some tips to be aware of when planning a website redesign:

  1. The objective of the first launch of the new website should be to bring live the new visitor friendly design framework you have decided upon.
  2. Future design changes should improve upon the UI of the site, add content and restructure pages to improve the return on investment from the site.
  3. The site should be built in such a way that it can be added to and improved each month.
  4. Aiming to get everything ‘absolutely perfect’ for launch is generally a waste of time and resources. Once the site goes live you will be able to gather data on its performance and the path users take through the site, enabling you to quickly make improvements based on data.
  5. Have a clear cut off for all features that will be in the first version and what will be added later.
  6. Any new features you think of during the development process should not go live until after the site launch

2. Avoid Scope Creep

One of the biggest reasons web design projects going over budget is scope creep, which is when you think of new additions and functionality for the website once the project has started and work has begun.

This severely hampers progress and can be very costly, especially if functional changes to the site conflict with the existing work that you or your developers have done, as well as adding unnecessary costs for ‘nice to have’ features that may not actually offer much real benefit for customers, or could be added later

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Not only does scope creep slow down the project and cost more, it can often ruin the entire layout and focus of the new website by adding functionality and areas of the site that don’t fit well or conflict with the main objective of the site. Therefore, the solution is to avoid adding any new features while the site is in progress. Remember, the first iteration won’t be 100 percent perfect, but will have the most important functionality included.

3. Trim The Fat

It can be tempting to plan that all functionality from your old site be included in the new one. However, do you have evidence to back up whether or not certain features are actually useful to your customers? A more effective process is to include core functionality, then add optional functionality piece by piece and run user tests on the site to determine what would help users the most, and what doesn’t add to their experience.

Consider testing your old website using whatusersdo.com to get people in your target market to test the site. Learn what parts of the site are useful and what aren’t. Use this to guide your process and trim the fat – don’t rebuild any parts of the site unless there is evidence that it improves the user’s experience.

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4. Educate Yourself About Growth Driven Design

Many of the points described above are part of an emerging web design process called Growth Driven Design. Adopting a Growth Driven Design approach for your next website project can help to eliminate these main causes for website projects to go over budget, as well as a number of other key benefits:

  1. A more effective method of redesigning a web site
  2. An agile method of continuously improving the performance of your website using real time data from the website
  3. Requires a much smaller time investment
  4. Quick to launch
  5. Maximises the return on investment from your project spend

In order to successfully use this framework for a website project, it’s important that if you’re working with a team on your website project that everyone’s on the same page. Therefore, preparing a presentation to educate everyone else involved in it about the Growth Driven Design philosophy and ensure all activity is done with this process in mind can really help ensure your time is used productively.

Once everyone is in agreement, you can refer back to this process any time features are suggested. These features can then be added to an ongoing plan, allowing you to keep your initial website redesign project within your budget, while having a solid plan for when to add in new functionality.

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The result is a more efficient website design process, saving both time and money!

Featured photo credit: Helloquence via unsplash.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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