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4 Ways To Launch A Better Website With A Smaller Budget

4 Ways To Launch A Better Website With A Smaller Budget

Your website is your online shopfront, the outward facing persona of your business, so it’s important to get it right when it’s time for a website redesign. This can be tough when you or your team continually have lots of great ideas to be incorporated in the new site. It can be tempting to delay the launch to add just one more new feature.

However, this can also result in some massive headaches. What features should you prioritise? Will the website do it’s job? And importantly, will it fit the budget? With that in mind, here are some simple ways you can ensure that your website redesign project runs smoothly and within budget.

1. Nobody Gets It Right The First Time Around

Getting your new site absolutely perfect first time around is impossible. The most successful businesses understand that achieving ‘perfection’ as far as their website goes is an ongoing pursuit that they need to pursue each month, making incremental improvements and gains where they can. These businesses understand that the traditional way of building a website and then redesigning it in 2 year cycles is flawed, and this is essentially hindering their business online for 2 years at a time.

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Some tips to be aware of when planning a website redesign:

  1. The objective of the first launch of the new website should be to bring live the new visitor friendly design framework you have decided upon.
  2. Future design changes should improve upon the UI of the site, add content and restructure pages to improve the return on investment from the site.
  3. The site should be built in such a way that it can be added to and improved each month.
  4. Aiming to get everything ‘absolutely perfect’ for launch is generally a waste of time and resources. Once the site goes live you will be able to gather data on its performance and the path users take through the site, enabling you to quickly make improvements based on data.
  5. Have a clear cut off for all features that will be in the first version and what will be added later.
  6. Any new features you think of during the development process should not go live until after the site launch

2. Avoid Scope Creep

One of the biggest reasons web design projects going over budget is scope creep, which is when you think of new additions and functionality for the website once the project has started and work has begun.

This severely hampers progress and can be very costly, especially if functional changes to the site conflict with the existing work that you or your developers have done, as well as adding unnecessary costs for ‘nice to have’ features that may not actually offer much real benefit for customers, or could be added later

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Not only does scope creep slow down the project and cost more, it can often ruin the entire layout and focus of the new website by adding functionality and areas of the site that don’t fit well or conflict with the main objective of the site. Therefore, the solution is to avoid adding any new features while the site is in progress. Remember, the first iteration won’t be 100 percent perfect, but will have the most important functionality included.

3. Trim The Fat

It can be tempting to plan that all functionality from your old site be included in the new one. However, do you have evidence to back up whether or not certain features are actually useful to your customers? A more effective process is to include core functionality, then add optional functionality piece by piece and run user tests on the site to determine what would help users the most, and what doesn’t add to their experience.

Consider testing your old website using whatusersdo.com to get people in your target market to test the site. Learn what parts of the site are useful and what aren’t. Use this to guide your process and trim the fat – don’t rebuild any parts of the site unless there is evidence that it improves the user’s experience.

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4. Educate Yourself About Growth Driven Design

Many of the points described above are part of an emerging web design process called Growth Driven Design. Adopting a Growth Driven Design approach for your next website project can help to eliminate these main causes for website projects to go over budget, as well as a number of other key benefits:

  1. A more effective method of redesigning a web site
  2. An agile method of continuously improving the performance of your website using real time data from the website
  3. Requires a much smaller time investment
  4. Quick to launch
  5. Maximises the return on investment from your project spend

In order to successfully use this framework for a website project, it’s important that if you’re working with a team on your website project that everyone’s on the same page. Therefore, preparing a presentation to educate everyone else involved in it about the Growth Driven Design philosophy and ensure all activity is done with this process in mind can really help ensure your time is used productively.

Once everyone is in agreement, you can refer back to this process any time features are suggested. These features can then be added to an ongoing plan, allowing you to keep your initial website redesign project within your budget, while having a solid plan for when to add in new functionality.

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The result is a more efficient website design process, saving both time and money!

Featured photo credit: Helloquence via unsplash.com

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Last Updated on February 25, 2020

15 Personal Goals for Work to Help You Succeed

15 Personal Goals for Work to Help You Succeed

It’s easy to blend into the crowd at work. The majority of workers choose to settle for mediocrity and anonymity; especially if they work in a large or virtual work environment. It’s much easier to go to work every day and contribute just enough to meet your job’s requirements than it is to leave a lasting impression on your coworkers.

What isn’t easy is standing out.

By setting personal goals for work, you can intentionally work towards getting noticed which will propel you towards getting your dream job.

Do not settle for mediocrity and do not settle for anonymity. Dream big and stand out from the crowd. Here are 15 examples of personal goals for work to help you stand out from your coworkers and lead a successful career.

1. Self-Mastery

Self-Mastery is all about deepening your awareness of your skills, strengths and weaknesses. Once you identify what makes you unique and what you’re most passionate about, use that awareness to develop your skills even further.

Use your awareness of your weaknesses to identify areas of improvement. By practising your self-awareness in these areas, you will demonstrate an ability to self regulate your development and growth.

2. Being Grateful for Where You Are

Take a moment and reflect on how hard you worked to get where you are today.

How many times did you apply to your job? How many interviews did you go through? How many hours have you put in?

You’ve worked hard to get to where you are today. Be grateful of all of the hard work you’ve put in to get you where you are today.

By practising gratitude, you open yourself up to receive what’s next.

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3. Staying Excited for What’s Next

The perfect vibrational stance to be in to be actively working towards your goals is to practice gratitude for your current situation and to feel excitement for what’s coming next.

Expect better things to come. Anticipate that you will accomplish your goal and that you’re working towards your dream job. Be open to receiving what’s coming your way next.

4. Celebrating Each Others’ Differences

As coworkers, we all bring different strengths to a team environment. Introverts bring deep thought to current issues and extroverts do well in busy meetings and discussions. The Myers-Briggs Type Indicator is an excellent measurement of personality differences and brings an interesting review of your team’s personalities interact with each other.

If possible, request to have an MBTI done with your coworkers so that you can learn more about your similarities and differences; or recognize the differences in your team’s personalities and appreciate that they each contribute different values to the group.

5. Using Your Team’s Differences to Your Advantage

Once you learn more about the different personalities on your team, you can work more strategically with your coworkers. Some coworkers may present as introverts who prefer to take time away to review information before making decisions. Other coworkers may present as extroverts who excel in group discussions and facilitating presentations.

Once you identify the different strengths of your coworkers, you can plan projects and group work according to each other’s personality strengths.

6. Managing Conflicts Effectively

If conflict arises between yourself and another coworker, take time to assess how you’d like to work through the situation rather than reacting in the heat of the moment.

Request a private meeting with the other coworker and present the facts in an objective manner. Initiate a practical conversation to discuss the issue of conflict and then find a mutually-beneficial solution together.

Doing so will show your coworkers and your boss you’re capable of dealing with emotionally-sensitive discussions while keeping a cool head.

7. Becoming a ‘Yes’ Person

Volunteer for new projects and special assignments. Be the first person to put up your hand.

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If your boss is looking for someone to step up, be the first to volunteer. It shows you’re engaged and gives you the opportunity to learn new skills.

8. Saying ‘No’ When Necessary

This may seem contradictory to the previous point, but this is not!

If you’re close to burnout or have a lot going on in your personal life, choose to say no to additional work if you must.

Be aware of your own mental state of wellness. If you’re incapable of taking on more, say no rather than saying yes and being unable to submit impeccable work.

If necessary, share with your boss privately that you’re not in the right place to take on work but you intend to get back on track and as soon as possible.

9. Showing Humility

It’s not possible to be perfect at everything all the time. If you make a mistake, own up to it.

Let your boss know or coworker know that you made a mistake and you want to correct it. Tell them that you have learned from this experience and you will do things differently going forward.

Practice humility so that you may demonstrate a willingness to do better.

10. Modeling Work Life Balance

Make your own self care a priority so that you’re allocating time out of the office to your exercise, health and nutrition goals.

Carve out time before or after work to taking care of you. Propose walking meetings during the day or try organizing a group fitness classes at lunch. Invite your coworkers to join you in trying a new yoga class.

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Show your coworkers that you’re committed to work life balance so that you can show up as your best self while at work.

11. Under Promise, Over Deliver

If you commit to finishing a project by a certain time, be certain that you will do what you said you’re going to do when you said you’re going to do it.

Do not commit to completing a project using an unrealistic time frame. If you’re unable to deliver, you will inevitably harm your reputation and will negatively affect others’ expectations of your abilities.

Rather than committing to more than you can accomplish, commit to what you’re capable of or slightly less so that you can over deliver on your promises.

12. Finding Your Own Answers

Rather than quickly turning to your coworkers or your boss when you have questions, do your best to find your own answers.

Review company policies, best practices and previous situations. Use critical thinking to determine how to best handle a situation and demonstrate that you’re able to make sound decisions when it’s required.

After doing your research, present the situation to your boss and share how you would handle the situation. Ask for guidance to see if you’re on the right track. By doing so you’ll demonstrate drive and ambition.

13. Asking for Help

If a situation arises that is above your pay-grade and you must ask for help or guidance, do so with humility.

Respectfully ask your boss or coworkers for their help. Let them know that you are grateful for their assistance and that they’re willing to share their knowledge. Offer to be of assistance to them if it’s needed in the future and repay the favor.

Here’re some tips for you: How to Ask for Help When You Feel Silly to Do So

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14. Offering Help

If you can see a fellow coworker is struggling, offer to help them out. Offering your help will demonstrate your ability to work as a team player.

If your workplace has hired a new employee, offer to take them under your wing and show them the ropes. Let your boss know that you’d be happy to show them around.

It will demonstrate your seniority in the workplace and your interest in fostering teamwork and morale.

15. Taking a Brain Break Regularly

Take a few moments whenever you can for a mini meditation. In the bathroom, the coffee room, or on the subway on your way to work, take a few deep breaths and center your mind.

Slow down your heart rate and tune in to your inner self. Remind yourself that work can be stressful but we don’t need to let the stress affect us. Return to this grounded and centered state whenever you feel out of alignment.

The Bottom Line

Use this list of personal goals to skyrocket your career path at work. Let your actions speak louder than words.

Demonstrate to your boss and your coworkers that you don’t intend to settle for mediocrity; you intend to stand out from the crowd and will do so by implementing personal goals and actively working towards your dream job.

More Tips About Goals Setting

Featured photo credit: NORTHFOLK via unsplash.com

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