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4 Ways To Launch A Better Website With A Smaller Budget

4 Ways To Launch A Better Website With A Smaller Budget

Your website is your online shopfront, the outward facing persona of your business, so it’s important to get it right when it’s time for a website redesign. This can be tough when you or your team continually have lots of great ideas to be incorporated in the new site. It can be tempting to delay the launch to add just one more new feature.

However, this can also result in some massive headaches. What features should you prioritise? Will the website do it’s job? And importantly, will it fit the budget? With that in mind, here are some simple ways you can ensure that your website redesign project runs smoothly and within budget.

1. Nobody Gets It Right The First Time Around

Getting your new site absolutely perfect first time around is impossible. The most successful businesses understand that achieving ‘perfection’ as far as their website goes is an ongoing pursuit that they need to pursue each month, making incremental improvements and gains where they can. These businesses understand that the traditional way of building a website and then redesigning it in 2 year cycles is flawed, and this is essentially hindering their business online for 2 years at a time.

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Some tips to be aware of when planning a website redesign:

  1. The objective of the first launch of the new website should be to bring live the new visitor friendly design framework you have decided upon.
  2. Future design changes should improve upon the UI of the site, add content and restructure pages to improve the return on investment from the site.
  3. The site should be built in such a way that it can be added to and improved each month.
  4. Aiming to get everything ‘absolutely perfect’ for launch is generally a waste of time and resources. Once the site goes live you will be able to gather data on its performance and the path users take through the site, enabling you to quickly make improvements based on data.
  5. Have a clear cut off for all features that will be in the first version and what will be added later.
  6. Any new features you think of during the development process should not go live until after the site launch

2. Avoid Scope Creep

One of the biggest reasons web design projects going over budget is scope creep, which is when you think of new additions and functionality for the website once the project has started and work has begun.

This severely hampers progress and can be very costly, especially if functional changes to the site conflict with the existing work that you or your developers have done, as well as adding unnecessary costs for ‘nice to have’ features that may not actually offer much real benefit for customers, or could be added later

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Not only does scope creep slow down the project and cost more, it can often ruin the entire layout and focus of the new website by adding functionality and areas of the site that don’t fit well or conflict with the main objective of the site. Therefore, the solution is to avoid adding any new features while the site is in progress. Remember, the first iteration won’t be 100 percent perfect, but will have the most important functionality included.

3. Trim The Fat

It can be tempting to plan that all functionality from your old site be included in the new one. However, do you have evidence to back up whether or not certain features are actually useful to your customers? A more effective process is to include core functionality, then add optional functionality piece by piece and run user tests on the site to determine what would help users the most, and what doesn’t add to their experience.

Consider testing your old website using whatusersdo.com to get people in your target market to test the site. Learn what parts of the site are useful and what aren’t. Use this to guide your process and trim the fat – don’t rebuild any parts of the site unless there is evidence that it improves the user’s experience.

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4. Educate Yourself About Growth Driven Design

Many of the points described above are part of an emerging web design process called Growth Driven Design. Adopting a Growth Driven Design approach for your next website project can help to eliminate these main causes for website projects to go over budget, as well as a number of other key benefits:

  1. A more effective method of redesigning a web site
  2. An agile method of continuously improving the performance of your website using real time data from the website
  3. Requires a much smaller time investment
  4. Quick to launch
  5. Maximises the return on investment from your project spend

In order to successfully use this framework for a website project, it’s important that if you’re working with a team on your website project that everyone’s on the same page. Therefore, preparing a presentation to educate everyone else involved in it about the Growth Driven Design philosophy and ensure all activity is done with this process in mind can really help ensure your time is used productively.

Once everyone is in agreement, you can refer back to this process any time features are suggested. These features can then be added to an ongoing plan, allowing you to keep your initial website redesign project within your budget, while having a solid plan for when to add in new functionality.

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The result is a more efficient website design process, saving both time and money!

Featured photo credit: Helloquence via unsplash.com

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Published on January 7, 2021

How To Train Yourself When You Lack Attention To Details

How To Train Yourself When You Lack Attention To Details

Some people see the trees for the forest, and some see only the forest, meaning they lack strong attention to detail. But even if you’re one of the people who take a macro rather than a micro view, true professionalism requires balancing both.

If focusing on the fine points is not your forte, you will benefit from training yourself to pay attention to details. You will profit by saving yourself time, effort, money, and credibility.

Why Training Yourself in Attention to Details Pays Off

You add value to your organization when you make the effort to ensure that you performed your work thoroughly and effectively. This is why job postings often list “attention to details” among the required skills.

When you present your supervisor or client with well-completed, high-quality work the first time, it maximizes your value and minimizes wasted time. Detail-oriented people are also more adept at catching mistakes that could lead to costly blunders.

Moreover, attention to detail is an indicator of possessing other in-demand employee qualities, such as organization, thoroughness, and focus. In some professions, such as accounting, engineering, medical research, and more, you can only excel if you have trained yourself to pay attention to details.

In other professions, possessing strong attention to detail is the very quality that will get you promoted to a position where you will be asked to consider the big picture.

Finally, if you are the “go-to” details person, everyone else on the team can relax a bit. They know the project is in good hands and will likely throw you more projects as a reward. This will ultimately lead to your advancement.

3 Important Aspects of Becoming More Detail-Oriented

Here are the 3 important things you need to learn if you want to remedy your lack of attention to detail:

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  1. Respect deadlines
  2. Understand the work-flow plan
  3. Build in time to mess up

1. Respect Deadlines

Deadlines lend all projects a finish line. One smart idea is to take the given deadline and work backward from it, calculating when your piece of the project is due. Then, if you stick to the proscribed schedule for completing the mini-projects that you have, you will never miss a deadline.

One important note on this: It is smarter to stick to the deadline and turn in work that merits a “B+” than to blow the deadline with “A” work. Chances are, through revision and suggested changes from others on the team, you can bring up your B+ work to an A later. But if you disregard deadlines, you will lose the respect of your boss and fellow teammates.

2. Understand the Work-Flow Plan

Your team is developing work in conjunction with other teams who have projects and deadlines of their own. When you grasp the whole work-flow plan, you may be able to either add insight to the greater project or to your own smaller piece of it that others at the firm will consider valuable.

3. Build in Time to Mess Up

You can expect that “what can go wrong will go wrong.” Don’t overpromise on deadlines. Something likely will mess up, but when it does if you built in the time to fix it, those around you won’t freak out.

Chances are, you already give your attention to several details. Take heart. You can do this! You can overcome your lack of attention to detail and become more detail-oriented.

For starters, consider this: Most people take the time and put in extra effort into the activities or undertakings that matter to them most. Training yourself to become more detail-oriented can mean adopting a similar pattern of behavior.

Apply the same attention you give to your appearance. Are you a meticulous dresser? Do you pay attention to how you pair patterns and colors, and how you accessorize a particular outfit?

This is the same system to use when you lack attention to detail with your work. Give every item careful consideration so that each one contributes to the perfectly pieced-together whole.

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Assemble the ingredients the way you do when you cook. Cooking and baking from scratch require close attention to details as you measure and add each ingredient in sequence, and you time everything so that the meal comes together at the same time.

Similarly, your work product requires you to gauge whether all the ingredients have been added and that your final product is delivered on time.

Organize your business network like you do your social contacts. If you follow a broad base of friends and acquaintances on social media, you can apply similar skills to stay up-to-date on details associated with business acquaintances.

When you meet somebody who could be influential to your career or a resource for improving your skills, follow that person on social media. Respond to their posts to keep the lines of communication flowing.

12 Tips to Help You if You Lack Attention to Detail

Teaching yourself to take note of important details involves sharpening your perceptions and thinking ahead. The following tips will help you adopt these practices. Master these habits when training yourself to become detail-oriented.

1. Learn to Listen Well

You will pick up relevant information and needed nuance when you apply the skills of active listening. In conversations, train yourself to make eye contact, give your undivided attention to the speaker, and ask pertinent follow-up questions.

Training yourself to pay better attention to details in conversations includes learning to fully concentrate on what others have to say. If you find it hard, there’s no harm in taking notes on what they say.

2. Pay Attention to Social Cues

Make a point of noticing body language and facial expressions that provide insights into how others perceive a situation. Social cues offer details that give you an understanding of how words and actions impact others. The infamous character Michael Scott of the television show “The Office” epitomizes the consequences of not paying attention to others’ body language.[1]

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3. Follow Rules

Rules and protocols usually come about from lessons learned and are put in place to avoid further mishaps—whether from a safety or efficiency standpoint. If you’re given step-by-step procedures to follow, check them off as you go. Also, return to the rules at the project’s end just to make sure you adhered to them all.

4. Take Notes

Note-taking is a way to boost your retention and gives you something to refer back to when you need to keep track of pertinent details. You will also heighten your focus as you listen for relevant information. Review your notes shortly after the meeting or conversation and highlight the content that you intend to apply.

5. Prioritize What Needs Your Attention Now

When you have a full slate of work that demands your attention, take a few moments to sort assignments from most to least urgent. Keep a calendar, spreadsheet, or project planning software up-to-date with schedules and deadlines to help you stay organized.

As you tackle each urgent assignment, give it your full attention so no details are missed. Give yourself ample time—especially if you tend to be someone who waits until the last minute—as rushing can make you overlook important details.

6. Have a Detail-Oriented Assistant Check Your Work

If you lack attention to detail, then it makes sense to seek help from someone detail-oriented. If you have this option, take advantage of it. Two sets of eyes are better than one. Just be sure to credit your assistant for their help once the project is completed.

7. Learn the Rules of Writing Well

English is a difficult language, and grammar, punctuation, and spelling can all sabotage you unless you pay attention to detail. When in doubt, look it up. Free to use website services such as Grammarly can help.

8. Proofread Before You Hit Send

Nothing is perfect in its first draft. If you lack attention to detail, then put in the extra effort before submitting things. Before you send off any written work, check carefully not only for misspellings and incomplete sentences but also for improper tone, inappropriate colloquialisms, and inconsistent formatting. When your written communications are error-free, they will have their intended impact.

9. Minimize Distractions

It is impossible to stay focused when colleagues carry on conversations nearby or your mobile notifications ding you throughout the day. Do your best to limit distractions.

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If you are working where there is a lot of noise or side activity, try wearing noise-canceling headphones or seeking out a quiet corner. Disable your notifications when you need to focus, and resolve to only check them after you have completed your assignment.

10. Take Breaks

It may sound counter-intuitive to stop and take a walk, but it’s necessary. Walk away from the screen. Moving from one task to the next across the span of your workday is a recipe for brain fatigue. Give your brain a recess time when you come to a natural stopping place or after you complete one project and before you start the next. These short pauses are necessary for sorting through all the details needed for coming up with successful solutions.

11. Make Time for Reflection

At the end of a workday, take a few minutes to go over the day’s events in your mind. What was said or relayed in conversations? What is the status of the projects you worked on? What else occurred that you should pay attention to? Could there have been any details you might have missed that you should address tomorrow?

12. Keep a Detailed To-Do List

This simple organizational tool is your best ally for getting your work done on time and for paying attention to the details. If you are pressed for time (and who isn’t?), write your list to coordinate with dayparts.

Allot a certain number of hours to complete each task, do it, and then check it off. Nothing feels more rewarding than completing all the tasks on your list. But if you can’t finish them, then carry them over to the following day.

Final Thoughts

Details may seem small, but they can become a lot larger when they are overlooked. If you know you lack attention to detail, commit to training yourself to embrace the many facets that can help you consistently excel in the tasks you set out to accomplish.

When you begin to catch your mistakes in advance or apply the tidbits of information you gathered from paying close attention, you will know that you have trained yourself in the fundamentals of becoming detail-oriented. After that, you should start hearing the phrase “Great job!” more often.

More Tips on Boosting Your Attention to Detail

Featured photo credit: Cristina Gottardi via unsplash.com

Reference

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