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4 Ways to be an Amazing Blogger No Matter Where You Live

4 Ways to be an Amazing Blogger No Matter Where You Live

Over the past decade, blogging has blossomed from an after-work hobby to a potentially six-figure-income career. When we think of successful blogs and bloggers, most of us think of glamorous offices, 10-person teams, and evenings spent at exclusive parties. While some bloggers may live such a lifestyle, there are thousands of successful bloggers who live in small towns and have a staff of one.

You don’t need VIP passes or a loft in New York City to be an amazing blogger. To get started, all you need is a website that is simple to edit, a budget-friendly Internet package, and these helpful tips:

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1. Identify and embrace your target audience.

The best blogs that keep visitors returning have a clear vision, focus, and grasp of their readership. To build a dedicated audience, you need to define your target readers and create content that caters to them. This is also known as building your personal brand or niche.

For example, your target may be women trying to balance a career and family, new college graduates navigating the real world, or adventure-seekers living in a small town. Knowing your target audience is essential because you can easily cater to their needs and know what kind of content and medium they find most engaging. This helps you consistently create content you are confident your readers will enjoy and makes it easier to build your network.

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2. Keep your content authentic.

You don’t need to visit 50 countries to write about travel, and you don’t need to live in a fashion capital to write about style. Blog readers crave truthful experiences–your unique viewpoint and twist on a popular category can meet that desire.

It may seem disingenuous if you write about New York City street fashion when you live in Ohio. However, you could focus on how to translate big-city style for life in the Midwest. This personalized spin allows you to cater to a specific audience and create innovative, fresh content. Rather than focusing on going viral or writing about a trending topic, make it your goal to provide new content that connects with your readers.

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3. Collaborate and network with other creators.

No staff photographer? No big parties to attend? No problem. Thanks to the Internet, you don’t need a team or exclusive event tickets to network or collaborate with fellow creators. If you need someone to take photos or edit videos for your blog, contact your local community college or high school. Often, students will be happy to help in exchange for a byline or online shout-out.

Along with joining a networking group through Meetup or LinkedIn, one of the best ways to network with other bloggers is to comment on their blogs. Start a conversation, hold a Skype meeting to exchange tips, or contribute a guest post on each other’s blogs. Not only is this a fun way to make friends with fellow bloggers, but it also helps you build your blog’s reach.

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4. Rely on technology to simplify tasks.

Who needs a staff when you can use inexpensive technology to automate many of your blogging duties? Marketing is the cornerstone of building your blog’s traffic and reaching new people. Thankfully, there are multiple free and inexpensive technology platforms that allow you to perform these marketing tasks in less time.

A social media manager, like Hootsuite, allows you to schedule posts in advance and review analytics. You need to share your blog posts regularly to build your social network. If you need infographics, quick graphics for posts, or other designs, sites like Canva make it inexpensive and easy to create images without any design skills. As for email, MailChimp lets you quickly set up and send newsletters that inspire your readers to return to your blog for more content.

Blogging can be an exciting adventure full of opportunity, and a chance to connect with people around the world. Don’t assume you need a big budget or major resources to carve your own space in the blogging world. With these tips under your belt, you can become an amazing blogger–no matter where you live.

Do you blog? Have you or a friend considered starting a blog? Share these tips on Facebook and inspire your friends to start blogging!

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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