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5 Tips To Help You Become A Great Storyteller

5 Tips To Help You Become A Great Storyteller

Think of the last presentation you went to that knocked you over. I mean really knocked you over, made you sit up, and left you entranced — even as the speaker went over their allotted time or perhaps had the odd stumble.

For me, this was a little shy of two months ago. It was supposed to be one hour and the session took almost two — and no one got up to leave. We were all mesmerized, not solely by the content but the speaker as well. Don’t get me wrong, the content was great, but midway through the presentation, I found myself wondering if the content would have stood on its own without this great speaker. To some extent, it probably would, but the delivery of that message, that story is what transformed it into something new and different that stayed with me.

So, how did they do it? How did this person deliver such a compelling presentation that they entranced over 200 people with ease?

They told a story. From beginning to end, they told a story that resonated with everyone. Maybe not from the beginning, but by the end we all knew it front and back. Over time, we will forget the slide deck and perhaps the speaker, but that message and emotion will never be forgotten.

Since then, I’ve been approaching many of my presentations as stories instead of sticking with the status quo. It’s not easy, and it takes a little longer to prepare for, but the results and engagement from the crowd are worth every extra piece of effort.

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Here are five tips to help you become that presenter that wows everyone in the room.

Who is your audience?

Whether you are writing or presenting, this question must always be first. Who is your audience — who are you doing this for? Take a moment and think about that.

If I am doing a presentation on podcasting, I will approach it very differently depending on if I’m presenting it to a group of software developers, a group of managers, or a group of kids. With developers, I might focus on how they need to transfer the code on their screen to the voice in their mic. With a group of managers, it might be more about the message they are trying to get across. With the kids, it would be about engagement — “Here, try this.” My content might be similar, but how I deliver this information will be quite different.

Not knowing who you are presenting to is a guaranteed fail. You will see it, you will know it when you look around the room mid-sentence and see the eyes glazing over. At that moment, you will know that what you are delivering is not aligned with your audience.

Find a Theme

Having a theme is often overlooked when doing a presentation, but when telling a story it is key. A theme is the feeling or emotion you want to get across to your audience and resonate with them. The theme is the combination of your ideas and messages, and it creates the structure for your story.

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To go back to our podcasting example, my theme for delivering to kids would be heavy on examples, engagement, fun, laughter, and enjoyment to engage them. For managers, I might focus on how they can find an audience right here and grow their culture by developing leaders of influence. The managers probably won’t rate hearing their voice as important to do, but the children will.

Pace

The best stories we have ever heard have that moment of connection where we are sold — we want more, we sit up in our chair, and we listen a little more intently. This is not by chance, this is by pace. This is because the storyteller took us down a path laid with breadcrumbs for us to pick up along the way in the hopes that we’d join them on this journey. If the storyteller simply started with that “aha” moment, we wouldn’t have had the reveal we needed — we would not have been invested. Worse yet, if this moment never came, what then? We’d be left wondering why we were even there to begin with, what we were truly investing by giving this person our precious time.

Still unsure about pace? Think back to all those keynotes that Steve Jobs did for Apple where he became famous for “One last thing” in his presentations.  That wasn’t by chance, it was on purpose. It was part of his story, and each time we came back to hear the next story, we waited with baited breath to hear this line.

Get the Right Tools

Remember those speakers that wave their hands around the whole time as they speak or have to constantly go to their laptop to fix something? Or maybe their demos require a lot of manual control and them staring down at the screen?

You probably don’t remember their names, but you remember what they did. These are distractions to your audience. These are distractions to your theme that reduce the effectiveness of your story.

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Again, think back to the best presentations you have heard. What was so great about them? Was it the deck? Their tablet? Did they demo something amazing? You might be thinking “Oh yeah, they had a powerpoint deck, but come to think of it, I never saw them look at it or reference it.” Exactly. Your tools complement the story and enhance it — they don’t become part of it. If you are having to read off your deck, then send out your deck to your audience because that’s your story. Small things, like a presentation pointer, can greatly enhance your presentation because now people are focussing on you, your words, your theme, your pace, and not you bending over to hit the spacebar.

Yes, you might have to spend some money on tools and hacks to be a better storyteller, but if you are able to get your message across in a single session, isn’t it worth it?

Call to Action

Don’t you love the presenter who ends with “Well, that’s it.”? No conclusion, no end to what should be there, no final sign off — the slides go blank as if they did not know the last slide was even coming up. As we said before, being a great storyteller involves pacing the audience so you don’t need to draw them a map of when you are going to finish. Rather, they can infer this information, they can see it evolving, they know when it is going to get there.

But there is more to it. Your audience, the people you spent so much time crafting this message for, what is their call to action? What do you want them to do next?

In our example of a podcast, I want my audience to go start a podcast. Why else would I be telling them how to do it? Otherwise, I’ve just wasted their time and mine. And this is key — the call to action isn’t solely for the audience, it is for the speaker as well. Only once a member of the audience has taken that call and turned it into action has the story now been completed. Actions are what drive stories, not debates, not further discussion — action. So if you are not challenging your audience on what to do next, what are you trying to get across to them?

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Speakers, Presenters, Orators, whatever term you like to use, the ones who stand out, the ones we remember, are the ones that crafted a story, a story that resonated with us, a story that spoke to us, and a story that made us want to go do something.

Next time you need to deliver a presentation, whether it’s last quarter’s budget numbers or next year’s fall fashions, don’t deliver it as a presentation. Deliver it as a story and see the difference — you’ll be amazed.

Featured photo credit: pixabay.com via pixabay.com

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Greg Thomas

Software Architect

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Last Updated on November 4, 2020

15 Simple Ways To Make Self Improvement That Will Change Your Life

15 Simple Ways To Make Self Improvement That Will Change Your Life

Self-improvement doesn’t have to be big mind-blowing changes; it can actually be simple steps to improve upon what you already have to get you where you want to be.  However, what you will need is consistency, determination and wiliness to try some things that will stretch and challenge you.

Rather than setting your sights way off into the future, which leaves you feeling like you’ll never make it, you can start following these simple and effective self-improvement steps today.  So if you want to make an immediate impact on your life and are willing to take action, then keep reading— you’ll going to love these!

1. Be willing to work hard.

As with anything in life, if you want something, you’ve got to work hard to get it.  This doesn’t mean you burn the candle at both ends, leaving you exhausted and leaving your personal life in ruins.  It merely means that when you want something badly enough, you’ll put in the time to get there.  Action is what’s important here and the more ‘inspired’ the action is, the better the results in the end.

2. Make sure you have friends who you can talk to.

Sharing the load is important as with any self-improvement. If you can communicate with others and get feedback on how you are doing then that’s great.  We all need ‘cheerleaders’ in our corner to keep us going when times get hard, but you also need to have people who will tell you how it is even when you don’t want to hear it.  So make sure you have a good support network around you, especially those people whose opinions you respect.

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3. Adapt to your circumstances rather than over-thinking them.

Sometimes, we can hit a hard period. Perhaps you’ve lost your job or your partner has left you.  Instead of over analyzing the situation, learn to adapt to your circumstances and accept them as they are.  It’s not about making your circumstances into some kind of a drama; remember, what you focus on expands which means you’ll get more of it.  You then don’t become your problems and you’ll feel a lot less burdened by them.

4. Ensure that you use your time wisely.

Time is of the essence, some might say; whilst others will say that time is an illusion.  One thing we do know is that you have one life on this planet, so how you use that time is of the utmost importance.  So how can you use your time wisely? Only you know how to do that, but look at how you currently spend your days: do you sit working all day, get home, eat and then sit slumped in front of the TV for the rest of the evening?  Your time on this earth is precious, so isn’t it time to make use of the time you have left? Try something new, go for a walk, learn a new language or meditate but make sure it’s something you absolutely love.

5. Always be consistent.

A wonderful way to self-improvement is to make changes to how you do things.  For example, with your friends, are you always the unreliable one who bows out of an arrangement just before it happens? Or are you someone who starts a new exercise routine and then stops doing it 3 weeks into it?  Whatever it is and whatever you do, always be consistent. When you make a commitment, stick to it. It will improve your life immeasurably you’ll feel more confident and happier with yourself, especially because you’ll know that whatever you tackle, you’ll be able to consistently do it!

6. Go and find your happy place.

No, I’m not saying “place” as in popping to your local bar or restaurant and gorging yourself on your favorite drinks or food. What I’m saying is to find out what you love to do, what makes you happy and go there.  Your happy place is a place where you find peace, where you lose yourself and feel contented.  Meditation is a great way to find your happy place; it brings you back to you and ensures that you are always living in the present moment.

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7. Make sure you embrace all your emotions.

In life you are going to find that it throws you some difficult challenges, sometimes it will bring out your fears and lead you into uncertainty, and other times it will be joyful.  It’s important to embrace all emotions that come up in your life, embrace them wholeheartedly and understand why they are there and then let them go.  Try not to dismiss or resist them because remember “what you resist, persists,” so embrace them each and every time.

8. Always be prepared to step out of your comfort zone.

The idea of stepping out of your comfort zone for some people can leave you paralyzed with fear; however for any changing in your life, your comfort zone will always have to be stepped out of.  It doesn’t have to be something big, like doing a sky-dive or something just as crazy. However, it’s worthwhile to change something that you’d once have feared, like going to the cinema on your own or eating at a sushi restaurant when the thought of trying raw fish which would normally mean you running for the hills.

So try something new—it doesn’t have to be wacky, but it has to challenge you!

9. Be on hand to help others.

Whether it’s helping a stranger on the street or a family member or a friend helping someone else either in their time of need, lending a helping hand is a wonderful and simple self-improvement to make.  Giving to others is not only beneficial to those you are helping but also to yourself; it can give you a sense of purpose, of contribution and also takes your mind of your own troubles and worries.

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10. Live in the present moment.

A wonderful self-improvement tool is to live in the present moment, to live in the now.  It is within this moment that you’ll appreciate all that you have and see the beauty in the simplest of things.  Being mindful of your current circumstances and bringing your mind back to where it belongs will bring about a happier way of life instead of constant worry or stressing about the past or future—both of which do not exist. Only the present moment exists. When you get used to living that way, you’ll never want to go back!

11. Learn something new.

There is nothing so liberating as learning something new; it can lift both your confidence and self-esteem and give you a great reason to meet new people.  If you continually top up your brain activity by learning something new all the time, you’ll feel on top of your game and want to share the knowledge you have learned. There is nothing quite so empowering as learning a new tool in life that can either improve your circle of friends or raise confidence levels—or both!

Reading is also a great way to help you learn something new:

12. Exercise daily.

This seems an obvious one, but exercise is so important not only to your health but also to your spirit.  We all know that after exercise, the world can feel a brighter and more positive place, so why don’t we do it more often?  Exercise isn’t about getting the perfect body or losing weight; it’s more about feeling good inside and out!  With a healthy body comes a healthy mind—so start something today. Even if it’s just a daily walk, it’s better than staying on that couch, again.

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13. Go to new places, travel a bit.

I’m not saying go fly off to some far away distant forgotten land—although you can if you so wish. It’s more about going to new places and experiencing life outside of your own back yard.  Too many of us stay in one place too often. We only see the same people, the same streets and do the same things each and every day.  If you want to improve your life, get out there and see the world and what it can offer.  You can start by going to a town or city you’ve never been to in your own country and checking out the architecture, the landscapes and the people.  Anything new is good, so get out there!

14. Listen to uplifting music and dance.

If there’s one thing that can really improve your life and get you excited about it, it’s listening to great uplifting music and dancing.  When was the last time you really let go?  Let it all hang loose and got into a piece of music and let yourself go?  Dancing, like exercise, makes you feel great. It releases all kinds of emotions and can make you feel unbelievably good.  Self-improvement isn’t all about the serious stuff; it can be something as simple as finding new music, music that inspires you and makes you dance and have fun!

15. Get up earlier than normal.

This is the last one, and it’s last because it’s one of those self-improvement tips that we all know is a good thing, yet we seem to avoid it at all costs!  If you think about it, the earliest part of the day is when your brain is most active because it’s been turned off for the last 7 hours or so.  So don’t you think it’s best to get all those things above done in the morning?  Things like exercise, meditation and dancing, which can all be done in the first part of the day.  Take it from me: this early morning stuff can really get your day started with a bang!

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Featured photo credit: Laura Chouette via unsplash.com

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