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3 Key Color Trends for Bloggers in 2016

3 Key Color Trends for Bloggers in 2016

Design color trends and blogging as an interest intersect when bloggers create a personal brand or a look for their blog and want something dynamic and stylish. The use of color is a big part of that because it elicits a lot of emotion from people, and so many have strong opinions.

Here’s how you can use color for effective branding and stay on top of color trends for bloggers.

1. Using consistency and color to create a brand familiarity

The art and science of branding are centered around consistency. You create your logo or pay a designer to create a symbol or wordmark that represents you to the outside world. This is a beacon that represents you on social media, on your website, and in print. To get the most out of that logo you need to use it on everything to create consistency. People associate the value that they get from you with this symbol. Ideally the logo should be infused with the meaning you want them to remember, every time they see it.

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You also need to wield color effectively as part of your branding strategy, to create a common pattern. This helps to associate the value and/or entertainment that you provide back to your brand and ideally inspire a loyalty. By continuing to re-introduce a specific color – you add a look and feel along with the logo. This attracts attention to the blog a visitor is on and provides a unique experience.

Some bloggers use this insight to add a color convention to their featured images as well. On many lifestyle blogs, people are using a pale pink as of this writing – a solid trend for 2016.

Pink Blog Design - Color Trends 2016 for Bloggers
    From Canva‘s resource The Art of Building A Consistent And Professional Brand Identity

    Here’s an example from Canvas ‘Design School’ demonstrating continuing the use of the same colors throughout different posts. If you can really ingrain the same types of colors and elements in different ways you can really provide some visual cues that will always remind people of your brand. Another example of some branded featured images is this design shops:

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    Branding Color in Blogging - Color Trends
      Design convention from MayerCreate Design

      Some tools for creating images for blogs for non-designers are:

      2. Utilizing a complementary but alternate color to inspire action

      One way to use color on your blog, or any website for that matter is to use a complementary, but contrasting color that’s different from most of the website to call attention to specific actions you want visitors to take while on your site. So for instance, if most of your website was yellow, you could use a big blue button to get them to sign up for the newsletter or whatever your primary objective for the blog is.

      3. Utilizing deep rich colors and subtle pastels – Stylish for 2016 & beyond

      Looking at expensive luxury fashion lines out in 2016 from respected designers, and other color experts there are some key things that show up again and again and can help predict where the color trends are headed.

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      Color Trends for Bloggers 2016
        Pale yellow Fendi on the left, Deep blue/green and red Gucci dress in the middle, and Deep blue Oscar De La Renta Dress on the right.

        Deep rich colors such as a deep blue or deep green are all over luxury brands this year. Big rich reds or oranges as well, but are often paired with pastels like pastel blue, pale pink or cream. A little less often but occasionally there is a bright colored piece like a brighter red/orange or offset with an earth-toned green or brown, or accented with a deeper bright yellow with a hint of green.

        After sorting through everything from Pantone to Gucci, here are some colors that came often:

        Color Trends 2016 for bloggers
          From Minneapolis Web Designer‘s Ultimate Color Guide 2016

          Pastels will likely play a huge role in the upcoming year in color trends for bloggers, as indicated by Pantone’s color of the year picks a pale pink and a pale blue/purple, and the use of pastels throughout fashion designers lines in 2016. It’s important to review what’s considered fashionable at the moment for these things, never getting seduced into trying to be ultra-trendy. However, a healthy dose of measured style is always useful.

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          Featured photo credit: Housely via housely.com

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          Create an Eye-Catching Logo to Focus Your Brand

          Create an Eye-Catching Logo to Focus Your Brand

          We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

          A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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          One must think that how difficult would it be to create a catchy logo? It is a major task.

          There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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          Gauge the Market

          Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

          Research

          Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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          Link It

          Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

          Use Resources

          There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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          Font and Colors

          Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

          Customize

          Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

          The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

          Featured photo credit: Yuanbin Du via unsplash.com

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