Advertising
Advertising

8 Tips to Make Engaging Presentation Slides

8 Tips to Make Engaging Presentation Slides

Is there anything worse than a boring presentation? Probably the only thing worse than being on the receiving end of a boring presentation is knowing that you’re the one putting everyone to sleep with your presentation.

While the success of a presentation relies largely on the speaker’s ability to engage the audience, don’t underestimate the importance of well made presentation slides. Poorly made presentation slides will distract your audience from your word and undercut your credibility. Well made presentation slides, on the other hand, will engage your audience and help drive your words home with sleek, professional designs and impactful visuals.

Here are 8 tips for how to make engaging presentation slides:

1. Addresses a specific audience.

Think about who your target audience is for the presentation. What is the specific problem you are attempting to solve with your presentation? Are you looking to teach your audience a specific lesson? Ask yourself this question first and then design your presentation around answering this specific question.

For example, if your presentation is meant to introduce a new process to your coworkers, you could focus it around the question: How will this process help expedite their responsibilities?

Advertising

2. Have a beginning, middle, and end.

A great presentation will have a solid beginning, middle, and end. Begin with an attention-grabbing hook: a question or a scenario. Then, you may want to offer a summary slide of what your presentation will entail (the different sections, the major points you’ll be covering).

Keep text on your slides minimal and your points concise. Each slide should introduce just one concept and serve only one purpose.

End your presentation with a call to action (like asking your audience to follow you on social media, or telling them where they and go to contribute to a cause) or a reflective question (What can they do now with the information you’ve given them?).

3. Use a connecting metaphor.

Using from framing theme or narrative to structure your presentation will not only help your presentation flow, but will also make your points more memorable. Think of the classic hamburger metaphor for how to structure an essay; the buns are the introduction and conclusion and the fillings are the different paragraphs. You can use a similar metaphor (food-related or not) to explain a process, the solution to a problem, or a plan you are hoping.

4. Use a simple design.

Nothing is more distracting than a slide full of too many design elements, extra text, and glaring color choices. Stick to two to three colors at most. Use a white or neutral background. Use a simple font. Don’t overcomplicate the design with too many icons and text points.

Advertising

One simple design is to overlay a keyword or key phrase on top of an image. This will give your audience a visual touch point to attach to your information when they recall your presentation.

80334980-5eea-42e4-baef-9c4af7cd1296

    Another is to cut the slide in half, with some key text on one side and an image on the other. Keep text to only a few points or a short quote―don’t try to stuff a whole paragraph onto the slide.

    a39c9a65-0bb8-4bd3-a45a-2c13fca1bcea (1)

      Your entire slide could even be a picture, if you want. When it comes to text on presentation slides, less is definitely more.

      Advertising

      5. Keep text to a minimum.

      We’ve probably all had that teacher that puts everything they say on their PowerPoint slides and then sends it to the class afterwards. If you’re a person who sees attending class as optional, you probably love this teacher. But we can agree that this isn’t the most engaging way to deliver a presentation.

      If you give all of the information on the slides upfront, your audience are more likely to focus on the slides than on what you’re saying. But if you use only a couple of keywords or phrases to drive home your point, they are more likely to listen to what you have to say.

      6. Use pictures as the focus of your slides.

      The most engaging presentations are highly visual, so take advantage of that and use beautiful, good-quality pictures. Look for pictures that reflect not only the theme of what you’re saying, but also the tone. For example, if your presentation is about how to be more productive, the images you use should inspire hope and happiness in your audience. That means you wouldn’t want to use images with dark lighting and crowded, cramped composition. Instead, you would want to use images with bright lighting and open composition, reflecting the possibilities for improvement.

      You can find beautiful stock images for free on sites like Pexels or Unsplash. Try not to use corporate stock photos, when possible―they’re corny and not likely to really inspire anyone.

      7. Use interesting graphs.

      One of the most effective ways to show a lot of information in few words is to use graphs and charts. What’s more, charts can actually help tell a story. For example, if you want to show a trend over time, a line graph will illustrate and emphasize the rises and falls of your data.  If you’re not sure where to start, try using a graph maker with preset designs.

      Advertising

      defe5874-1428-45ec-bc37-20a4d2317243

        That being said, keep your graphs simple. Keep in mind that your audience won’t have a long time to study and understand your graphs. As a rule of thumb, people should be able to read and understand your graphs in about three seconds.

        8. Make enough slides so you spend only 1-2 minutes on each.

        This is a general rule of thumb to keep the presentation moving along and to keep your audience alert. Switching up the visuals will keep things interesting and help stop your points from blending into one another. If one slide is particularly important you can come back to it after putting a slide or two in between.

        Remember to have fun with your presentation. If you’re bored while you’re giving your presentation, why would the audience find it interesting? Aim to create presentation slides that you would be happy to look at.

        Featured photo credit: TEDBlog via blog.ted.com

        More by this author

        Sara McGuire

        Content Editor

        7 Fundamental Design Principles You Can Learn From Star Wars [Infographic] graphic design 10 Graphic Design Software Alternatives to Photoshop 8 Tips to Make Engaging Presentation Slides How to Turn a Process Into an Infographic Poster [Infographic] How to Choose the Best Colors For Your Data Charts

        Trending in Marketing

        1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 3 SEO Tools Every Business Should Be Using in 2017 4 8 Qualities To Become An Excellent Lawyer 5 5 Simple Ways to Increase Your Walk-In Traffic

        Read Next

        Advertising
        Advertising
        Advertising

        Last Updated on April 6, 2020

        How to Make a Career Change at 50 for Great Opportunities

        How to Make a Career Change at 50 for Great Opportunities

        Turning 50 is a milestone in anyone’s life, after all you are half way to 100! But seriously, turning 50 is often a time in life when people can sit back and take a look at where they’ve been and contemplate what the future holds.

        Can you change careers at 50? It’s not uncommon for people in their 50’s to consider a career change, after all if you’ve spent 20 to 30 years in a career, chances are that some of the bloom is off the rose.

        Often, when we are starting out in our 20’s, we choose a career path based on factors that are no longer relevant to us in our 50’s. Things like our parents’ expectations, a fast paced exciting lifestyle or the lure of making a lot of money can all be motivating factors in our 20’s.

        But in our 50’s, those have given way to other priorities. Things like the desire to spend more time with family and friends, a slower paced less stressful lifestyle, the need to care for a sick spouse or elderly parents can all contribute to wanting a career change in your 50’s.

        Just like any big life changing event, changing careers is scary. The good news is that just like most things we are scared of, the fear is mostly in our own head.

        Understanding how to go about a career change at 50 and what you can expect should help reduce the anxiety and fear of the unknown.

        What are Your Goals for a Career Change?

        As in any endeavor, having properly defined goals will help you to determine the best path to take.

        What are you looking for in a new career? Choosing a slower less stressful position that gives you more time with family and friends may sound ideal, but you’ll often find that you’re giving up some income and job satisfaction in the process.

        Conversely, if your goal is to quit a job that is sucking the life from your soul to pursue a lifelong passion. You might be trading quality time with family and friends for job satisfaction.

        Neither decision is wrong or bad, you just need to be aware of the potential pitfalls of any decision you make.

        Types of Career Changes at 50+

        There are four main types of career changes that people make in their 50’s. Each type has it’s unique set of challenges and will very in the degree of preparation required to make the change.

        Industry Career Change

        In this career change, a person remains in the same field but switches industries.

        Advertising

        With an industry change, a person takes their set of skills and applies them to an industry that they have no previous experience in.

        An example would be a salesperson in the oil and gas industry becoming a salesperson for a media (advertising) company. They are taking their skill set (selling) and applying it to a different industry (media).

        This type of career change is best accomplished by doing a lot of homework on the industry you want to get into as well as networking within the industry.

        Functional Career Change

        A functional career change would be a change of careers within the same industry.

        For example, an accountant at a pharmaceutical company who changes careers to become a human resources manager. It may or may not be with the same company, but they remain within the pharmaceutical industry. In this case, they are leaving one set of skills behind (accounting) to develop a new set (human resource) within the same industry.

        In a functional career change, new or additional training as well as certifications may be required in order to make the switch. If you are considering a functional career change, you can start by getting any training or certifications needed either online, through trade associations or at your local community college.

        Double Career Change

        This is the most challenging career change of all. A person doing a double career change is switching both a career and an industry.

        An example of a double change would be an airline pilot quitting to pursue their dream of producing rock music. In that case, they are leaving both the aviation industry and a specific skill set (piloting) for a completely unrelated industry and career.

        When considering a double career change, start preparing by getting any needed training or certifications first. Then you can get your foot in the door by taking an apprenticeship or part time job.

        With a double change, it’s not uncommon to have to start out at the bottom as you are asking an employer to take a chance on someone without any experience or work history in the industry.

        Entrepreneurial Career Change

        Probably one of the most common career changes made by people in their 50’s is the entrepreneurial career change.

        After 20 to 30 years of working for “Corporate America”, a lot of people become disillusioned with the monotony, politics and inefficiency of the corporate world. Many of us dream of having our own business and being our own boss.

        Advertising

        By this time in our life, we have saved some money and the financial pressures we had with young children have passed; so it’s a perfect time to spread our entrepreneurial wings.

        Entrepreneurial career changes can be within the same industry and using your existing knowledge and contacts to start a similar business competing within the same industry. Or it can be completely unrelated to your former industry and based on personal interests, passions or hobbies.

        A good example would be someone who played golf as a hobby starting an affiliate marketing website selling golf clubs. If you are considering an entrepreneurial career change, there are a lot of very good free resources available on the internet. Just be sure to do your homework.

        Practical Tips on Making a Career Change at 50+

        So you’ve decided to take the plunge and make a career switch in your 50’s. No matter what your reasons or what type of a career change you are embarking on, here are some helpful hints to make the transition easier:

        1. Deal with the Fear

        As stated earlier, any big life change comes with both fear and anxiety. Things never seem to go as smoothly as planned, you will always have bumps and roadblocks along the way. By recognizing this and even planning for it, you are less likely to let these issues derail your progress.

        If you find yourself becoming discouraged by all of the stumbling blocks, there are always resources to help. Contacting a career coach is a good place to start, they can help you with an overall strategy for your career change as well as the interview and hiring process, resume writing / updating and more. Just Google “Career Coach” for your options.

        I also recommend using the services of a professional counselor or therapist to help deal with the stress and anxiety of this major life event.

        It’s always good to have an unbiased third party to help you work through the problems that inevitably arise.

        2. Know Your “Why”

        It’s important that you have a clear understanding of the “why” you are making this career change. Is it to have more free time, reduce stress, follow a passion or be your own boss?

        Having a clear understanding of you personal “why” will influence every decision in this process. Knowing your “why” and keeping it in mind also serves as a motivator to help you reach your goals.

        3. Be Realistic

        Take an inventory of both your strengths and weaknesses. Are your organizational skills less than stellar? Then, becoming a wedding planner is probably not a good idea.

        This is an area where having honest outside input can be really helpful. Most of us are not very good at accurately assessing our abilities. It’s a universal human trait to exaggerate our abilities while diminishing our weaknesses.

        Advertising

        Requesting honest feedback from friends and co-workers is a good place to start, but this is another area where a career coach can come in handy.

        4. Consider an Ad-Vocation

        Sometimes, making a career change all at once is just too big of a change. Issues like a severely reduced income, geography and lack of benefits can all be impediments to your career change. In those cases, you may want to start your new career as an ad-vocation.

        An ad-vocation is a second or ad-on vocation in addition to your primary vocation. Things like a part-time job, consulting or even a side business can all be ad-vocations.

        The benefit of having an ad-vocation is being able to build experience a reputation and contacts in the new field while maintaining all the benefits of your current job.

        5. Update Your Skills

        Whether it means acquiring new certifications or going back to school to get your cosmetology licence, having the right training is the foundation for a successful career change.

        The great thing about changing careers now is that almost any training or certifications needed can be free or at very little cost online. Check with trade associations, industry websites and discussion groups for any requirements you may need.

        Learn How to Cultivate Continuous Learning to Stay Competitive.

        6. Start Re-Branding Yourself Now

        Use the internet and social media to change the way you present yourself online.

        Changing your LinkedIn profile is a good way to show prospective employers that you are serious about a career change.

        Joining Facebook groups, trade associations and discussion boards as well as attending conventions is a great way to start building a network while you learn.

        Here’re some Personal Branding Basics You Need to Know for Career Success.

        7. Overhaul Your Resume

        Most of us have heard the advice to update our resume every six months, and most of us promptly ignore that advice and only update our resume when we need it.

        Advertising

        When making a career change, updating is not enough; this calls for a complete overhaul of your resume. Chances are that your current resume was designed around your old career which may or may not apply to your new goals.

        Crafting a new resume emphasizing your strengths for the new position your looking for is key. There are many places that will help you craft a resume online and it is a service included with most career coaching services.

        8. Know Your Timeline

        There are a lot of factors when it comes to how long it will take to make the career change.

        Industry and Functional career changes tend to be the easiest to do and therefore can be accomplished in the shortest period of time. While the Double Career Change and the Entrepreneurial Career Change both require more effort and thus time.

        There are also personal factors involved in the time it will take to switch careers.

        Generally speaking the more you are willing to be flexible with both compensation and geography, the shorter time it will take to make the switch.

        Final Thoughts

        Changing careers at anytime can be stressful, but for those of us who are 50 or above, it can seem to be an overwhelming task fraught with pitfalls and self doubt.

        Prospective employers know the benefits that come with more mature employees. Things like a wealth of experience, a proven work history and deeper understanding of corporate culture are all things that older workers bring to the table.

        And while the younger generation may possess better computer or technical skills than us, if you’re willing to learn, there are a ton of free or nearly free resources available to you.

        Deciding on a career change at 50 is a great way to experience life on your own terms.

        More Tips for Career Change

        Featured photo credit: rawpixel via unsplash.com

        Read Next