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8 Tips to Make Engaging Presentation Slides

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8 Tips to Make Engaging Presentation Slides

Is there anything worse than a boring presentation? Probably the only thing worse than being on the receiving end of a boring presentation is knowing that you’re the one putting everyone to sleep with your presentation.

While the success of a presentation relies largely on the speaker’s ability to engage the audience, don’t underestimate the importance of well made presentation slides. Poorly made presentation slides will distract your audience from your word and undercut your credibility. Well made presentation slides, on the other hand, will engage your audience and help drive your words home with sleek, professional designs and impactful visuals.

Here are 8 tips for how to make engaging presentation slides:

1. Addresses a specific audience.

Think about who your target audience is for the presentation. What is the specific problem you are attempting to solve with your presentation? Are you looking to teach your audience a specific lesson? Ask yourself this question first and then design your presentation around answering this specific question.

For example, if your presentation is meant to introduce a new process to your coworkers, you could focus it around the question: How will this process help expedite their responsibilities?

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2. Have a beginning, middle, and end.

A great presentation will have a solid beginning, middle, and end. Begin with an attention-grabbing hook: a question or a scenario. Then, you may want to offer a summary slide of what your presentation will entail (the different sections, the major points you’ll be covering).

Keep text on your slides minimal and your points concise. Each slide should introduce just one concept and serve only one purpose.

End your presentation with a call to action (like asking your audience to follow you on social media, or telling them where they and go to contribute to a cause) or a reflective question (What can they do now with the information you’ve given them?).

3. Use a connecting metaphor.

Using from framing theme or narrative to structure your presentation will not only help your presentation flow, but will also make your points more memorable. Think of the classic hamburger metaphor for how to structure an essay; the buns are the introduction and conclusion and the fillings are the different paragraphs. You can use a similar metaphor (food-related or not) to explain a process, the solution to a problem, or a plan you are hoping.

4. Use a simple design.

Nothing is more distracting than a slide full of too many design elements, extra text, and glaring color choices. Stick to two to three colors at most. Use a white or neutral background. Use a simple font. Don’t overcomplicate the design with too many icons and text points.

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One simple design is to overlay a keyword or key phrase on top of an image. This will give your audience a visual touch point to attach to your information when they recall your presentation.

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    Another is to cut the slide in half, with some key text on one side and an image on the other. Keep text to only a few points or a short quote―don’t try to stuff a whole paragraph onto the slide.

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      Your entire slide could even be a picture, if you want. When it comes to text on presentation slides, less is definitely more.

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      5. Keep text to a minimum.

      We’ve probably all had that teacher that puts everything they say on their PowerPoint slides and then sends it to the class afterwards. If you’re a person who sees attending class as optional, you probably love this teacher. But we can agree that this isn’t the most engaging way to deliver a presentation.

      If you give all of the information on the slides upfront, your audience are more likely to focus on the slides than on what you’re saying. But if you use only a couple of keywords or phrases to drive home your point, they are more likely to listen to what you have to say.

      6. Use pictures as the focus of your slides.

      The most engaging presentations are highly visual, so take advantage of that and use beautiful, good-quality pictures. Look for pictures that reflect not only the theme of what you’re saying, but also the tone. For example, if your presentation is about how to be more productive, the images you use should inspire hope and happiness in your audience. That means you wouldn’t want to use images with dark lighting and crowded, cramped composition. Instead, you would want to use images with bright lighting and open composition, reflecting the possibilities for improvement.

      You can find beautiful stock images for free on sites like Pexels or Unsplash. Try not to use corporate stock photos, when possible―they’re corny and not likely to really inspire anyone.

      7. Use interesting graphs.

      One of the most effective ways to show a lot of information in few words is to use graphs and charts. What’s more, charts can actually help tell a story. For example, if you want to show a trend over time, a line graph will illustrate and emphasize the rises and falls of your data.  If you’re not sure where to start, try using a graph maker with preset designs.

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        That being said, keep your graphs simple. Keep in mind that your audience won’t have a long time to study and understand your graphs. As a rule of thumb, people should be able to read and understand your graphs in about three seconds.

        8. Make enough slides so you spend only 1-2 minutes on each.

        This is a general rule of thumb to keep the presentation moving along and to keep your audience alert. Switching up the visuals will keep things interesting and help stop your points from blending into one another. If one slide is particularly important you can come back to it after putting a slide or two in between.

        Remember to have fun with your presentation. If you’re bored while you’re giving your presentation, why would the audience find it interesting? Aim to create presentation slides that you would be happy to look at.

        Featured photo credit: TEDBlog via blog.ted.com

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        Sara McGuire

        Content Editor

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        Last Updated on August 25, 2021

        Why Personal Branding Is Important to Your Career

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        Why Personal Branding Is Important to Your Career

        As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

        Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

        According to Celinne Da Costa:[1]

        “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

        A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

        What Is Your Personal Brand?

        “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

        Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

        Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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        I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

        A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

        Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

        Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

        Your Personal Brand Is Essential for Your Career Success

        In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

        According to Castrillon,[2]

        “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

        The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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        As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

        In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

        “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

        When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

        The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

        Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

        The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

        5 Key Steps to Creating Your Personal Brand

        These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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        1. Set Your Personal Goals

        What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

        2. Create Your Unique Value Proposition

        Create your unique value proposition by asking yourself these four questions:

        1. What are your personality features? What benefit do you offer people?
        2. Who are you and why do people enjoy working with you?
        3. What do you do and what do people want you to do for them? How do you solve their problems?
        4. What makes you different from others like you?

        The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

        3. Write Your Professional Story

        Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

        4. Determine Which Platforms Will Support Your Personal Brand

        Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

        5. Become Recognized for Sharing Your Knowledge and Expertise

        A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

        The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

        Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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        As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

        Other People’s Stories

        Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

        Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

        Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

        “your story is what you have, what you will always have. It is something to own.”

        So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

        Featured photo credit: Austin Distel via unsplash.com

        Reference

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