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5 Great Tips to Attract New Customers If You Are a Small Business

5 Great Tips to Attract New Customers If You Are a Small Business

Building a steady stream of new customers can seem like a complex task, especially if you are a small business. You have a great vision for your company, but you can’t prosper only on word of mouth. Try these 5 tips to get your company noticed and attract new customers.

Register on Lead Generation Platforms

To build a solid client portfolio, you need to attract visitors to your website, convert them into leads and only then can you close them as customers. But how can you accelerate this process?

There are websites and platforms that help small and midsized businesses generate leads right away. Thumbtack, BuyerZone, Opporty, Kinnek, ZocDoc, BuildingPros, HomeContractors.biz, Upcounsel.com, Service.ariba.com – just to name a few.

There are niche-focused lead generation platforms, as well as general purpose ones. Just google a platform for your industry and start attracting solid leads in no time. Leads from such platforms are more interested in a product or service your business offers, and, therefore, they are a much safer pick if you are a beginner and push hard to cut marketing costs.

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Nurture Relationships with Businesses & Professionals

Referrals and recommendations play a huge role in attracting high-quality customers. According to the recent report provided by Ambassador, over 80% of Americans seek recommendations from family, friends, professionals and other businesses when considering a purchase. It’s crucial to mix in with people who can refer prospects to your website and popularize your brand.

How do you get noticed and make the right connections?

  • Attend industry-related events and make sure that you stand out from the crowd. For instance, you can make a presentation to showcase your company.
  • Ask questions and start conversations with influential professionals and local gurus. Don’t be afraid of approaching a pro – they seek attention themselves and will be happy to help you (if it’s in their interest, of course).
  • Mention those professionals in your blog posts. Most likely, they will mention you back. Some of them will refer clients to you as well.

As soon as you have nurtured fruitful relationships with influential businesses and industry leaders, you will see a positive difference in traffic, clients and conversions.

Differentiate Your Business from Competitors

What kind of business are you? Have you ever given it a thought? If your answer is ’no’, right now is time to think about that.

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Most likely, your business fills some sort of a void in the market. If it doesn’t, it didn’t make any sense to start it in the first place, right? In any case, you should focus on breaking down your core values because they help differentiate your business from competitors.

Differentiation is by far the most powerful marketing strategy. Your job is to figure out how you stand out from the others and then communicate it to your potential customers. Even if you own a run-of-the-mill business, you can differentiate yourself. Make a unique offer, solve a problem, or just provide top-notch customer service.

You can also build your brand around how different you are (even if you are not). Position your business against competition or let your customers uncover why you are the best in the niche. Just stick to it and be patient. The payoff will be huge.

Understand Why a Customer Should Choose You

To drive traffic and customers to your website, it’s crucial to play to your strengths. Why should customers choose your company over the others? What’s your competitive advantage? Is it high quality? Reasonable pricing? Or unrivaled customer service?

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You must be able to answer the questions above. If you cannot, it simply means that you don’t know your business as you should. And if that’s true, you will never be able to showcase its strengths, not weaknesses, to prospective clients. Identify these strengths and focus your marketing efforts to highlight these reasons.

If you have to operate in a versatile industry, don’t be afraid to collect feedback from your returning customers. Create a brief or survey and ask them to help. No luck? Sugar the deal by offering discounts or special offers to anyone who sends feedback.

Hire a Digital Marketing Agency that Provides Services for Your Niche

If you lack the expertise or time to do this on your own, ask for professional help. Research and hire an agency that provides digital marketing services in your niche. Certified pros will utilize the power of search engine optimization, pay-per-click marketing, and social media marketing to keep the juices flowing to your website.

How to choose a digital marketing agency? Ask your friends and relatives for referrals; check reviews on Google, Yelp and LinkedIn; search for companies that cater specifically for your industry.

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Basically, you need to find an agency that is experienced in your industry niche and ready to go the extra mile for you. Let the professionals audit your website and devise a detailed digital marketing strategy for your business.

To Sum It Up

Finding new customers is often a fundamental problem for small business owners. Their companies are flexible, but lack marketing dollars to fortify their position in the industry. Don’t worry, you can still attract paying customers without huge budgets.

Use four of the aforesaid tips first and only then consider hiring a digital marketing agency. Most likely, you know your business better than anybody else, so take advantage of it. Create a buzz about your strengths (e.g. expertise, product quality, huge price discounts) and eventually customers will flock to your website.

If nothing helps, don’t be afraid to contact a professional. The chances are your website isn’t optimized properly, or suffers from poor usability, etc. Invest in digital marketing and, in most cases, you will see the results within a month.

Featured photo credit: startupstockphotos.com via pexels.com

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Jane Hurst

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Last Updated on December 2, 2018

7 Public Speaking Techniques To Help Connect With Your Audience

7 Public Speaking Techniques To Help Connect With Your Audience

When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

1. Connecting them with each other

Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

2. Connect with their emotions

Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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3. Keep going back to the beginning

Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

4. Link to your audience’s motivation

After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

5. Entertain them

While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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6. Appeal to loyalty

Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

7. Tell them the benefits of the presentation

Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

Featured photo credit: Flickr via farm4.staticflickr.com

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