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5 Great Tips to Attract New Customers If You Are a Small Business

5 Great Tips to Attract New Customers If You Are a Small Business

Building a steady stream of new customers can seem like a complex task, especially if you are a small business. You have a great vision for your company, but you can’t prosper only on word of mouth. Try these 5 tips to get your company noticed and attract new customers.

Register on Lead Generation Platforms

To build a solid client portfolio, you need to attract visitors to your website, convert them into leads and only then can you close them as customers. But how can you accelerate this process?

There are websites and platforms that help small and midsized businesses generate leads right away. Thumbtack, BuyerZone, Opporty, Kinnek, ZocDoc, BuildingPros, HomeContractors.biz, Upcounsel.com, Service.ariba.com – just to name a few.

There are niche-focused lead generation platforms, as well as general purpose ones. Just google a platform for your industry and start attracting solid leads in no time. Leads from such platforms are more interested in a product or service your business offers, and, therefore, they are a much safer pick if you are a beginner and push hard to cut marketing costs.

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Nurture Relationships with Businesses & Professionals

Referrals and recommendations play a huge role in attracting high-quality customers. According to the recent report provided by Ambassador, over 80% of Americans seek recommendations from family, friends, professionals and other businesses when considering a purchase. It’s crucial to mix in with people who can refer prospects to your website and popularize your brand.

How do you get noticed and make the right connections?

  • Attend industry-related events and make sure that you stand out from the crowd. For instance, you can make a presentation to showcase your company.
  • Ask questions and start conversations with influential professionals and local gurus. Don’t be afraid of approaching a pro – they seek attention themselves and will be happy to help you (if it’s in their interest, of course).
  • Mention those professionals in your blog posts. Most likely, they will mention you back. Some of them will refer clients to you as well.

As soon as you have nurtured fruitful relationships with influential businesses and industry leaders, you will see a positive difference in traffic, clients and conversions.

Differentiate Your Business from Competitors

What kind of business are you? Have you ever given it a thought? If your answer is ’no’, right now is time to think about that.

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Most likely, your business fills some sort of a void in the market. If it doesn’t, it didn’t make any sense to start it in the first place, right? In any case, you should focus on breaking down your core values because they help differentiate your business from competitors.

Differentiation is by far the most powerful marketing strategy. Your job is to figure out how you stand out from the others and then communicate it to your potential customers. Even if you own a run-of-the-mill business, you can differentiate yourself. Make a unique offer, solve a problem, or just provide top-notch customer service.

You can also build your brand around how different you are (even if you are not). Position your business against competition or let your customers uncover why you are the best in the niche. Just stick to it and be patient. The payoff will be huge.

Understand Why a Customer Should Choose You

To drive traffic and customers to your website, it’s crucial to play to your strengths. Why should customers choose your company over the others? What’s your competitive advantage? Is it high quality? Reasonable pricing? Or unrivaled customer service?

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You must be able to answer the questions above. If you cannot, it simply means that you don’t know your business as you should. And if that’s true, you will never be able to showcase its strengths, not weaknesses, to prospective clients. Identify these strengths and focus your marketing efforts to highlight these reasons.

If you have to operate in a versatile industry, don’t be afraid to collect feedback from your returning customers. Create a brief or survey and ask them to help. No luck? Sugar the deal by offering discounts or special offers to anyone who sends feedback.

Hire a Digital Marketing Agency that Provides Services for Your Niche

If you lack the expertise or time to do this on your own, ask for professional help. Research and hire an agency that provides digital marketing services in your niche. Certified pros will utilize the power of search engine optimization, pay-per-click marketing, and social media marketing to keep the juices flowing to your website.

How to choose a digital marketing agency? Ask your friends and relatives for referrals; check reviews on Google, Yelp and LinkedIn; search for companies that cater specifically for your industry.

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Basically, you need to find an agency that is experienced in your industry niche and ready to go the extra mile for you. Let the professionals audit your website and devise a detailed digital marketing strategy for your business.

To Sum It Up

Finding new customers is often a fundamental problem for small business owners. Their companies are flexible, but lack marketing dollars to fortify their position in the industry. Don’t worry, you can still attract paying customers without huge budgets.

Use four of the aforesaid tips first and only then consider hiring a digital marketing agency. Most likely, you know your business better than anybody else, so take advantage of it. Create a buzz about your strengths (e.g. expertise, product quality, huge price discounts) and eventually customers will flock to your website.

If nothing helps, don’t be afraid to contact a professional. The chances are your website isn’t optimized properly, or suffers from poor usability, etc. Invest in digital marketing and, in most cases, you will see the results within a month.

Featured photo credit: startupstockphotos.com via pexels.com

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Last Updated on February 18, 2019

Why It’s Never Too Late To Redefine Yourself

Why It’s Never Too Late To Redefine Yourself

The ability to reinvent and redefine yourself is a bold, daring and purposeful choice. It doesn’t just happen. You have to make a conscious, intentional choice and then follow through.

If the thought of forging a new path, changing habits, thought patterns and your inner circle of friends scares you – you’re not alone. Change can be a very scary thing. It takes courage, fortitude and a bit of faith to decide to shed your old self and don a new persona. However, it is one of the most critical processes one must repeatedly endure in the pursuit of destiny. Change unlocks new levels of potential.

The Need for Change

Everyday when we wake up, we make a decision. We decide to follow our routine or we decide to go off script and shake things up a bit. For those who are creatures of habit, routine is comfortable, easy and produces very little stress. The problem with this is, after a while you stop growing.

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We all reinvent ourselves at some point in our lives. It is absolutely necessary to achieve certain levels of success.

Reflect back on who you were as a teenager and then who you were at 25. Those are two very different people. Most of us are completely different. Your thought patterns changed, your appearance, job, level of education and even your friends– changed. We like to refer to this as “growing up” or maturing and consider it to be one of life’s natural progressions. However the changes you made were purposeful and deliberate.

This process must be a lifelong and continuous cycle. You are never too old to refresh yourself.

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Happy_old_man

    Signs It’s Time to Redefine

    “Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.”– Mireille Guiliano

    So how do you know when it’s time for a system upgrade? There are signs along the way that alert you that it is time for an overhaul. The first sign is the feeling of being stuck. If you feel like you are in a rut, you’re bored with life or you need some newness and excitement, a self reinvention may be in order. Re-evaluate your life vision and your goals. Is that vision still valid and are your goals consistent with your vision and–are they achievable? If you are off course, it’s time for a change. If you are not moving forward and making progress, it’s time for a change.

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    In life, there’s no such thing as neutrality–you’re either moving forward or you are moving backward. Time constantly moves forward and if you are standing still, you are actually losing ground. No matter your age or stage in life– there is always room for improvement.

    “You’re never too old to set another goal or dream a new dream.” ~C. S. Lewis

    The second sign that you are due for a change is the occurrence of major life events in which change is forced upon you. Getting married, starting a new job, being promoted, ending a relationship, becoming a parenting or relocating are all prime opportunities to completely overhaul your life.

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    When these major shifts occur in your life–you have to shift with them. You can’t have a single mentality and have a successful marriage. You can’t remain selfish and irresponsible, and raise a healthy, well-adjusted child. You can’t be promoted to a supervisory position and keep the same subordinate attitude. Each level of success requires something different from you.

    Aronld in Predator

      Consider, for a moment, Arnold Schwarzenegger. People may have different opinions about his character and some of his life choices, but he is a master at reinventing himself. He achieved the ultimate success as a professional body builder by earning the title “Mr. Universe” three times. He then earned a tremendous amount of fame and fortune in the entertainment industry making action/adventure films. And in his latest role, he served two terms as the Governor of California. He succeeded as a professional body builder, a film star and a politician. Each role required massive amounts of change, commitment, strength and hard work.

      And if Arnold can do it…so can you!

      Featured photo credit: BK via flickr.com

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