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5 Great Tips to Attract New Customers If You Are a Small Business

5 Great Tips to Attract New Customers If You Are a Small Business

Building a steady stream of new customers can seem like a complex task, especially if you are a small business. You have a great vision for your company, but you can’t prosper only on word of mouth. Try these 5 tips to get your company noticed and attract new customers.

Register on Lead Generation Platforms

To build a solid client portfolio, you need to attract visitors to your website, convert them into leads and only then can you close them as customers. But how can you accelerate this process?

There are websites and platforms that help small and midsized businesses generate leads right away. Thumbtack, BuyerZone, Opporty, Kinnek, ZocDoc, BuildingPros, HomeContractors.biz, Upcounsel.com, Service.ariba.com – just to name a few.

There are niche-focused lead generation platforms, as well as general purpose ones. Just google a platform for your industry and start attracting solid leads in no time. Leads from such platforms are more interested in a product or service your business offers, and, therefore, they are a much safer pick if you are a beginner and push hard to cut marketing costs.

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Nurture Relationships with Businesses & Professionals

Referrals and recommendations play a huge role in attracting high-quality customers. According to the recent report provided by Ambassador, over 80% of Americans seek recommendations from family, friends, professionals and other businesses when considering a purchase. It’s crucial to mix in with people who can refer prospects to your website and popularize your brand.

How do you get noticed and make the right connections?

  • Attend industry-related events and make sure that you stand out from the crowd. For instance, you can make a presentation to showcase your company.
  • Ask questions and start conversations with influential professionals and local gurus. Don’t be afraid of approaching a pro – they seek attention themselves and will be happy to help you (if it’s in their interest, of course).
  • Mention those professionals in your blog posts. Most likely, they will mention you back. Some of them will refer clients to you as well.

As soon as you have nurtured fruitful relationships with influential businesses and industry leaders, you will see a positive difference in traffic, clients and conversions.

Differentiate Your Business from Competitors

What kind of business are you? Have you ever given it a thought? If your answer is ’no’, right now is time to think about that.

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Most likely, your business fills some sort of a void in the market. If it doesn’t, it didn’t make any sense to start it in the first place, right? In any case, you should focus on breaking down your core values because they help differentiate your business from competitors.

Differentiation is by far the most powerful marketing strategy. Your job is to figure out how you stand out from the others and then communicate it to your potential customers. Even if you own a run-of-the-mill business, you can differentiate yourself. Make a unique offer, solve a problem, or just provide top-notch customer service.

You can also build your brand around how different you are (even if you are not). Position your business against competition or let your customers uncover why you are the best in the niche. Just stick to it and be patient. The payoff will be huge.

Understand Why a Customer Should Choose You

To drive traffic and customers to your website, it’s crucial to play to your strengths. Why should customers choose your company over the others? What’s your competitive advantage? Is it high quality? Reasonable pricing? Or unrivaled customer service?

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You must be able to answer the questions above. If you cannot, it simply means that you don’t know your business as you should. And if that’s true, you will never be able to showcase its strengths, not weaknesses, to prospective clients. Identify these strengths and focus your marketing efforts to highlight these reasons.

If you have to operate in a versatile industry, don’t be afraid to collect feedback from your returning customers. Create a brief or survey and ask them to help. No luck? Sugar the deal by offering discounts or special offers to anyone who sends feedback.

Hire a Digital Marketing Agency that Provides Services for Your Niche

If you lack the expertise or time to do this on your own, ask for professional help. Research and hire an agency that provides digital marketing services in your niche. Certified pros will utilize the power of search engine optimization, pay-per-click marketing, and social media marketing to keep the juices flowing to your website.

How to choose a digital marketing agency? Ask your friends and relatives for referrals; check reviews on Google, Yelp and LinkedIn; search for companies that cater specifically for your industry.

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Basically, you need to find an agency that is experienced in your industry niche and ready to go the extra mile for you. Let the professionals audit your website and devise a detailed digital marketing strategy for your business.

To Sum It Up

Finding new customers is often a fundamental problem for small business owners. Their companies are flexible, but lack marketing dollars to fortify their position in the industry. Don’t worry, you can still attract paying customers without huge budgets.

Use four of the aforesaid tips first and only then consider hiring a digital marketing agency. Most likely, you know your business better than anybody else, so take advantage of it. Create a buzz about your strengths (e.g. expertise, product quality, huge price discounts) and eventually customers will flock to your website.

If nothing helps, don’t be afraid to contact a professional. The chances are your website isn’t optimized properly, or suffers from poor usability, etc. Invest in digital marketing and, in most cases, you will see the results within a month.

Featured photo credit: startupstockphotos.com via pexels.com

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Jane Hurst

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Last Updated on February 17, 2020

10 Ways To Always Be Yourself And Live Happily

10 Ways To Always Be Yourself And Live Happily

As you were probably told when you were in elementary school, “Just be yourself.” You can be a much happier person once you figure out who you truly are and when you learn how to be yourself.

If you are like most people, then you have probably told yourself that things would be better if there were certain changes in your life or changes to yourself. You can make those positive changes yourself. Be proactive, and have a more positive outlook about yourself.

Below are 10 ways to learn how to be yourself and live more happily:

1. Don’t Aim to Please Others

There is a problem if you are never doing what you want to do, yet always doing what everyone else wants to do. This Is Why You Shouldn’t Please Others But Yourself.

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Pleasing others can be a nice thing to do, but know where your boundaries are. Instead of always aiming to please others, you should do things for yourself as well every now and then.

2. Don’t Worry About How Others View You

Occasionally thinking about how others view you may make you change for the good, but you should not be constantly wondering about what others are thinking. You should change if you want to, and change into what or who you want to change into.

3. Learn More About Yourself

Do you know who you really are? Ever since you were young, you have been conditioned to be one way or another. It may be weird just to spend a day being your spontaneous self, but sometimes it is the only way that you can learn how to be yourself.

4. Appreciate Who You Are

No matter how weird you are, appreciate yourself! Each person is unique, and everyone has at least a little weirdness in themselves. Appreciate your weirdness and let it out.

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5. Be Confident with Who You Are

Do you ever doubt yourself? Doubting yourself can be very easy if you are constantly comparing yourself to others and wondering “What if?”

Instead of doubting yourself all the time, you should be confident with yourself and who you are. Showing confidence in yourself and your decisions will also show to others that you know what you are doing.

6. Forgive Yourself

Forgive yourself for thinking negatively. Forgive yourself for talking, without thinking twice. Forgive yourself for being rude to your superiors, your friends, your parents, or your siblings.

Don’t think negative thoughts about yourself for taking wrong steps or making wrong decisions. This kind of thinking puts your focus on the problem and not the solution. It’s better to say good things about yourself than to say negative things. Always saying positive things about yourself is a sign that you have forgiven yourself.

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These tips will be helpful for you: How to Forgive Yourself and Move Forward for a Happier Life

7. Stop Being Negative About Yourself

Do you look at everything as a glass half full or a glass half empty? It can be easy to be negative about yourself. When it comes to being happy, it is vital that you learn how to be yourself and to be more positive.

8. Find a Hobby That You Love

Everyone has something that they live for or that they love to do. Figure out what you love to do and make a hobby out of it. Doing what you love can make you much happier.

9. Learn from Your Mistakes

You can really learn more about yourself when you make a mistake. Here is Why You Should Be Proud of Making Mistakes.

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Mistakes in your life do not always need to be seen negatively. Think about what went wrong, learn from it, and move on.

10. Strive for What You Want to Accomplish

Being yourself does not have to mean that you have to be stuck in status quote. Aim for what you want to achieve and strive for that accomplishment. You can improve yourself while still remaining true to yourself.

More Tips About Staying True to Yourself

Featured photo credit: Adrien King via unsplash.com

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