Advertising
Advertising

5 Great Tips to Attract New Customers If You Are a Small Business

5 Great Tips to Attract New Customers If You Are a Small Business

Building a steady stream of new customers can seem like a complex task, especially if you are a small business. You have a great vision for your company, but you can’t prosper only on word of mouth. Try these 5 tips to get your company noticed and attract new customers.

Register on Lead Generation Platforms

To build a solid client portfolio, you need to attract visitors to your website, convert them into leads and only then can you close them as customers. But how can you accelerate this process?

There are websites and platforms that help small and midsized businesses generate leads right away. Thumbtack, BuyerZone, Opporty, Kinnek, ZocDoc, BuildingPros, HomeContractors.biz, Upcounsel.com, Service.ariba.com – just to name a few.

There are niche-focused lead generation platforms, as well as general purpose ones. Just google a platform for your industry and start attracting solid leads in no time. Leads from such platforms are more interested in a product or service your business offers, and, therefore, they are a much safer pick if you are a beginner and push hard to cut marketing costs.

Advertising

Nurture Relationships with Businesses & Professionals

Referrals and recommendations play a huge role in attracting high-quality customers. According to the recent report provided by Ambassador, over 80% of Americans seek recommendations from family, friends, professionals and other businesses when considering a purchase. It’s crucial to mix in with people who can refer prospects to your website and popularize your brand.

How do you get noticed and make the right connections?

  • Attend industry-related events and make sure that you stand out from the crowd. For instance, you can make a presentation to showcase your company.
  • Ask questions and start conversations with influential professionals and local gurus. Don’t be afraid of approaching a pro – they seek attention themselves and will be happy to help you (if it’s in their interest, of course).
  • Mention those professionals in your blog posts. Most likely, they will mention you back. Some of them will refer clients to you as well.

As soon as you have nurtured fruitful relationships with influential businesses and industry leaders, you will see a positive difference in traffic, clients and conversions.

Differentiate Your Business from Competitors

What kind of business are you? Have you ever given it a thought? If your answer is ’no’, right now is time to think about that.

Advertising

Most likely, your business fills some sort of a void in the market. If it doesn’t, it didn’t make any sense to start it in the first place, right? In any case, you should focus on breaking down your core values because they help differentiate your business from competitors.

Differentiation is by far the most powerful marketing strategy. Your job is to figure out how you stand out from the others and then communicate it to your potential customers. Even if you own a run-of-the-mill business, you can differentiate yourself. Make a unique offer, solve a problem, or just provide top-notch customer service.

You can also build your brand around how different you are (even if you are not). Position your business against competition or let your customers uncover why you are the best in the niche. Just stick to it and be patient. The payoff will be huge.

Understand Why a Customer Should Choose You

To drive traffic and customers to your website, it’s crucial to play to your strengths. Why should customers choose your company over the others? What’s your competitive advantage? Is it high quality? Reasonable pricing? Or unrivaled customer service?

Advertising

You must be able to answer the questions above. If you cannot, it simply means that you don’t know your business as you should. And if that’s true, you will never be able to showcase its strengths, not weaknesses, to prospective clients. Identify these strengths and focus your marketing efforts to highlight these reasons.

If you have to operate in a versatile industry, don’t be afraid to collect feedback from your returning customers. Create a brief or survey and ask them to help. No luck? Sugar the deal by offering discounts or special offers to anyone who sends feedback.

Hire a Digital Marketing Agency that Provides Services for Your Niche

If you lack the expertise or time to do this on your own, ask for professional help. Research and hire an agency that provides digital marketing services in your niche. Certified pros will utilize the power of search engine optimization, pay-per-click marketing, and social media marketing to keep the juices flowing to your website.

How to choose a digital marketing agency? Ask your friends and relatives for referrals; check reviews on Google, Yelp and LinkedIn; search for companies that cater specifically for your industry.

Advertising

Basically, you need to find an agency that is experienced in your industry niche and ready to go the extra mile for you. Let the professionals audit your website and devise a detailed digital marketing strategy for your business.

To Sum It Up

Finding new customers is often a fundamental problem for small business owners. Their companies are flexible, but lack marketing dollars to fortify their position in the industry. Don’t worry, you can still attract paying customers without huge budgets.

Use four of the aforesaid tips first and only then consider hiring a digital marketing agency. Most likely, you know your business better than anybody else, so take advantage of it. Create a buzz about your strengths (e.g. expertise, product quality, huge price discounts) and eventually customers will flock to your website.

If nothing helps, don’t be afraid to contact a professional. The chances are your website isn’t optimized properly, or suffers from poor usability, etc. Invest in digital marketing and, in most cases, you will see the results within a month.

Featured photo credit: startupstockphotos.com via pexels.com

More by this author

Jane Hurst

Writer, editor

Stay Productive On The Go – The Top 20 Tools For Digital Nomads 10 Great Books to Help You Find the Meaning of Life 30 Makeup Hacks That Will Change Every Girl’s Life 15 Best Brainstorming And Mind-Mapping Tech Tools For Every Creative Mind The Best 8 Project Management Apps

Trending in Communication

1 How to Quit Your Boring Life and Start Living an Interesting One 2 How to Have Happy Thoughts and Train Your Brain to Be Happy 3 20 All-Time Best Entrepreneur Books to Make Your Business Successful 4 How to Attain Self Realization (Step-By-Step Guide for a Better You) 5 The Power of Self-Reflection: 10 Questions You Should Ask Yourself

Read Next

Advertising
Advertising
Advertising

Last Updated on June 13, 2019

How to Quit Your Boring Life and Start Living an Interesting One

How to Quit Your Boring Life and Start Living an Interesting One

Think you have a boring life?

The definition of boring is dull or not interesting. Maybe you’ve been doing the same thing and living the same life for too long, or maybe your daily routine is limiting your growth and happiness. Whatever your reason is, the following list of 20 things can definitely make any day more interesting. Some of them are silly, while some are more meaningful, so hopefully just reading the list makes your life less boring and sparks your creativity.

Let’s dive in the list to quit your boring life and start living an interesting (and meaning) one!

1. Channel Your 7-Year-Old Self

What would he or she want to do right now? Color? Paint? Run around outside? Play dress up? Eat with your hands? Play that instrument hiding in the back of your closet that you haven’t touched in years?

Just because you’re a grown up doesn’t mean any of this stuff will be less enjoyable than you remember it. Give yourself permission to play.

2. Go Play with Kids

Speaking of little kids, if you have your own or access to any (in a non-creepy way, like they’re your niece or your best friend’s kid, you get the idea) go play with them!

They didn’t create an entire show called Kids Say The Darndest Things because kids aren’t hilarious. They also keep things so simple, and we can really stand to be reminded of this and stop allowing ourselves to get bogged down in boring details.

Advertising

3. Order a Hot Dog

While you’re eating it, Google: “What’s in a hot dog?” You decide whether or not you want to finish it.

4. For the Ladies: Wear Your Sexiest Lingerie Under Your Work Clothes

Your “little secret” will leave you feeling anything but boring all day!

5. Play Cell Phone Roulette

You’ll need at least one buddy for this. Scroll through the contacts in your phone, stop on a random one and call the person.

You could spark an incredible catch up session or be incredibly awkward. Neither are boring.

6. Fill out a Pack of Thank-You Cards

Give them to random people who probably don’t get thanked too often for doing what they do ever day.

Ideas: police officers, librarians, servers, baristas, cab drivers, sanitation workers, teachers, people behind any check out counter, receptionists, your friends, the guy at the falafel stand, etc.

7. Sign up for a Class in Something You’ve “Always Wanted to Do”, or Something That Makes You Really Uncomfortable

Ideas: pole dancing, salsa lessons, improv, pottery, cooking, knitting (yup, there are classes for this, too!), karate, boxing, something techy like the workshops they run in Apple stores, get Rosetta Stone and learn that language you’ve always wanted to speak, etc.

Advertising

What’s good about joining an interest class is that you will also meet new people!

8. Interview Your Grandparents About Their Lives

You can bet they’ve had some crazy experiences you probably never knew about.

9. Get up on Stage at an Open Mic Night

Whether you’re funny or not, get up on stage and just talk funny. And if you’re not, memorize a few of your favorite jokes and tell those!

10. Do Something for Someone Else That You Wish Someone Would Do for You

We all have a few ideas on this list. I promise you will feel amazing after and anything but bored.

11. Start a DIY Project in Your Home

It doesn’t have to be super complicated. If you need ideas, there’re plenty on Pinterest. Or you can also check out these 30 Awesome DIY Projects that You’ve Never Heard of.

12. Plan a Weekend Trip or an All-Out Vacation

This will give you something to look forward to.

Even if you don’t have the time or money to go on a vacation, plan for a staycation, which is same fun and relaxing!

Advertising

13. People Watch

Find a bench in a crowded area (centers of transportation like airports, bus stops and train stations are great for this!) and just observe.

People are infinitely interesting.

14. Eat Something You’ve Never Eaten Before

Bonus points if it’s a random fruit or veggie.

15. Dance

You can get your friends together for a night on the town or just pull up a video on YouTube and bust a move from your own living room.

If you’re feeling extra brave, you can even dance in public and get other people involved.

16. Go to YOUTUBE and Search “Funny Pets” or “Funny Babies”

This is also a great quickie ab workout as you will be laughing hysterically.

17. Pick up a Book and Start Reading

Check out the NY Times Best Sellers lists and grab a new book you can get lost in.

Advertising

18. Step Away from the Computer and Go Get Some Time with People You Care About in Real Life

Facebook stalking doesn’t count as real social interaction. You can even share this post with your friends and vote on which one you’d like to do together!

19. Check out a Museum You’ve Never Been to Before

OK, depending on your interests, this one might actually be boring. If you love learning, art or different cultures though, this one is for you!

20. Write a List of Things You Desire and Truly Want

This is a great way to help you figure out the real reason why you’re feeling bored about your life. Maybe you haven’t really done things that you truly enjoy? Maybe what you’ve wanted to do all the time has been left behind?

Think about the list of things you really want to do, and ask yourself why you aren’t doing these things (yet). Then start taking your first step to make what you want happen.

Now go make your life interesting and live your dream life!

More About Living a Fulfilling Life

Featured photo credit: Kev Costello via unsplash.com

Read Next