It seems that virtually everybody today is running a blog, whether they have something to say or not. The share of those who achieve any degree of success in this enterprise, however, is much smaller. So what differentiates famous bloggers from those who are forever doomed to trail along in the back? How does one join the leaders? Let us take a look at some ways.
1. Awesome Content
When all is said and done, there is no other way around it. To become a famous blogger, you simply have to offer your readers something they won’t find anywhere else – and make them love it, share it, bring you new visitors just to take a look at that awesome article you’ve written. If you have nothing to offer but rearranged content from other sources, you will never achieve much in this industry.
2. Guest Posting
Guest posting has been a popular element of blogger outreach activities for a long time; however, it underwent serious alterations over the last few years due to changes in Google policies. Nevertheless, it remains as important a method of growing readership, increasing visibility and establishing contacts in the industry as ever. You, however, should take into account the fact that it is very time- and effort-intensive activity oriented towards long-term results. Don’t expect it to start working overnight, give it time to hit stride.
3. Definite Purpose
Just like in any other business, the best way to achieve success in blogging is to choose a niche (a purpose, an idea), stick to it and get really good at it. Fuzzy, vague blogs about everything and nothing in particular very rarely get considerable readership – and if they do, it is usually because they have something else unique to offer, like unusual persona of the author.
4. Using Your Personal Strengths
When you choose a niche to cover, don’t let your decision be influenced by popularity of the subject or potential readership. You should be genuinely interested in your chosen field, you should have experience in it you can share with others, you should be able to generate content about it without forcing yourself to do so.
5. Using Social Media
No matter how outstanding your content is, you won’t go far without leveraging social media. Include buttons of as many relevant social media on your blog as you can think of: Facebook, Twitter, Instagram, Reddit, Google+, whatever you may think of – any and all of them can make a priceless contribution to increasing your blog’s visibility and bringing you new subscribers.
6. Being Useful
Fascinating isn’t everything ideal content should be. There are many other places on the Internet where people can spend time amusing themselves. The best way to tie them to you and your blog is to be useful, solve their problems with your content, make it actionable. If you want to make your readers loyal, bring them direct benefits.
7. Learning SEO
SEO is too complicated a subject to learn all its intricacies, and too unstable to constantly keep ahead of the game without dedicating all your time to it. However, learning the basics is a must – and for the rest you can hire a specialist to keep an eye on technical side of things or consult you about them.
Blogging may be an interesting, fun and fascinating pastime, and it can be a lucrative business. If you want it to be both, you should make special efforts to move into this direction. We hope our tips will help you both to decide whether you want to try it out and, if you do, how you should go about doing so.
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