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Here Is How to Make Your Travel Blogger Dreams Come True

Here Is How to Make Your Travel Blogger Dreams Come True

Have you ever met a professional adventurer? I am not talking about people like Anthony Bourdain or Charley Boorman, but adventurers who simply woke up one day and decided to leave everything and travel the world, blogging about it.

The American dream of millennials is now far from the old “buy a nice house in the suburbs and establish a small family” – now we are thinking about traveling the world and making a living out of it. The new American dream is being a travel writer. This is not a new job – in fact, it’s one of the oldest, as travelers started to document their adventures as soon as they had the opportunity to travel and write.

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In the last years, this new job is more and more common, as more and more people have access to internet and blogging platforms. Even so, not all people who dream of becoming a travel blogger do achieve their dreams, most of the times because they lack the know-how. To help you out, here are the elements you need to make your dream come true and start traveling the world as a travel blogger.

Find your own niche

Creating a blog is pretty much like giving birth to a baby: you need to provide it with all the best in order to ensure a great future, including a name. You want to find a representative name for your blog; something that can individualize you and show readers what is all about. Think of who is going to be your reader and find your own niche. We are all different, so there is always a niche you can address. When you have a niche and a name, get your domain and stick to your unique theme.

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Build you website

Before you start hunting for destinations, you need to set up your website. This can be done either by asking/hiring someone to code it from scratch or creating it by using a website builder app. Either way, make sure you link it to all the major social media accounts. While you are building your website you can also take some classes on marketing and social media, as you are going to need them in the future. If you can’t invest in something like this, use Google to learn more about promoting your website.

Learn to make awesome pictures

Now that you have a travel blog up and going, you can start posting on it. Images are very important for a travel blog, as they can help you develop your blogger outreach and engage your audience. Most people run and buy the most expensive professional camera out there, but this is not going to help you with your photography skills. Before you book your first travel, pick your smartphone and walk around the city, experimenting with the built-in camera. You can also take some tutorials online and learn the basics of photography, then practice, practice, practice until you can make amazing photographs.

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Make friends online and offline

As you prepare your website and yourself for the big moment when you will be on the road, do connect with travel bloggers. You will be able to chat with them, ask them for advice and support them, no matter if you are home or on the road. Because travel bloggers are amazing people, they will do the same for you. Besides, you can join forces to create valuable content and organize meetings. In fact, one of the best ways to start your traveling adventure is to travel to a blogger’s conference!

Setup your revenue

Apart from the blogging, all travelers rely on additional revenue, because life is unpredictable and you never know when you will need more money. If you have some savings, great, it’s a good start, but don’t expect those savings to last forever. Most travel bloggers have online businesses, write books or take up writing or consulting on a remote schedule. Follow their example and set up an alternative income for the time you will be on the road.

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Travel, write and have patience

Start traveling and write your content, in your own voice. Don’t trade your own words for anything: your audience is going to learn how to recognize you and love you, so your voice is your brand. Be authentic and keep working. One day you will be able to travel for free, due to sponsors and deals, but you need to be patient for that day to come. As soon as you will create a recognizable brand online and your audience will start talking about you and your travels, the perks of being a travel blogger will start showing.

Featured photo credit: Unsplash via unsplash.com

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

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