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How Durable Is Your Commercial Roofing System?

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How Durable Is Your Commercial Roofing System?

During the winter, snowfall sometimes causes building leaks. Most building owners are ignorant of the fact that their commercial roof system is less durable than necessary and cannot withstand such extremities. Neglecting these facts can result in further damage and can be very costly — think emergency leak repairs.

By hiring a professional commercial roof repair company for proper roof maintenance and repair services, you can rest assured that you won’t have to worry about building leaks — regardless of the weather conditions. Regular commercial roof maintenance services help minimize these emergencies. Patching small leaks before they become larger will increase the lifespan of your commercial roofing system and allow you to spend less on heating/cooling, while also guaranteeing the safety of employees and clients in the building.

Types Of Commercial Roofing Systems

Why wait till your roofing systems becomes so damaged that it starts leaking profusely before taking measures to patch it? Consult a professional roofing company for a quick and affordable roofing repair service. Some of the most commonly used roofing systems for commercial application are listed below.

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Metal Roofing System

The use of commercial metal roofing applications has become increasingly popular in recent years thanks to its many benefits. Commercial metal roofs are high quality, versatile, lightweight, and offer long-lasting performance. They also require little to no maintenance for several years after installation. For those looking for a durable, energy-efficient roofing system, consider buying a metal roof. These long-lasting roofs come with at least a 10-year warranty on any metal roof repair service. Material types for metal roofs for commercial purposes include zinc, pre-finished steel, and copper — all come with a watertight warranty for a period of 30 years.

Solar Roofing System

As a business owner looking to go green, spend less, and save more in the long run, installing a commercial solar roofing system is the ideal solution. There are a good number of commercial solar roofing applications available on the market today, each offering great benefits while ensuring long-lasting performance. A solar roofing system is one of the most durable products that’s highly resistant to extreme weather conditions, including snow, wind, heavy rainfall, hurricanes, and other storms.

Steep Roofing System

Another product to look out for is the commercial steep roofing system. This product adds more charm and attractiveness to any commercial building. Some of the most durable commercial steep roofing materials include shingles, slates, and tiles. They can last for several years.

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Flat Roofing System

Recognized as one of the most popular roofing types available today, the commercial flat roofing system is durable, cost effective, and can last a long time if properly maintained. It is one of the most widely used commercial roofing systems in the world today.

Causes Of Roofing Emergencies

A professional commercial roofing company offers fast and effective emergency roof repairs. Mother Nature can sometimes be unpredictable and no one knows when she might decide to strike. If you are facing a roofing emergency, you can count on the proficiency of a reliable commercial roofing company to provide 24/7 emergency roof repairs. There are many different cases that may require emergency roof repair services. However, some of the most common causes of roofing emergencies include:

  • Falling debris
  • Heavy blowing wind that may cause roof damage
  • Unprofessionally installed roofing systems
  • Lack of maintenance services

Some of these roofing emergencies can be avoided with regular maintenance services, while others are beyond our control. Even if a business owner carries out regular roofing maintenance and repair services, emergency situations can still occur. So, it is advisable to be prepared for any emergency situation by consulting with a professional commercial roofing company.

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What To Do In The Case Of A Roofing Emergency

Step 1: When a roofing emergency occurs, it is wise not to go up the roof as it might result in a slip and fall. The roof is one of the most dangerous parts of the building, especially when it is damaged. So, you should consult a professional commercial roofing company to evaluate the extent of damage. These professionals have the skills and competence to deal efficiently with roofing emergencies.

Step 2: The next thing to do is to have the exposed interior covered by using tarps or plastic sheeting. This will help cover the exposed parts of the interior and prevent further damage.

Step 3: Inspect the roof to know the extent of the damage.

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Choosing A Professional Commercial Roof Maintenance And Repair Company

Nowadays, most companies apply caution when it comes to hiring the services of a professional who specializes in commercial roof repair and maintenance services. Choosing an unqualified contractor can be costly in the long run. Installing or repairing a roofing system on your commercial building is expensive. It is a job that needs to be done by a professional to avoid further expenses and potential damage. For this reason, it is pertinent to hire a commercial roofing contractor with a proven track record. One question that regularly crosses the minds of most business owners is how to know the right commercial roofing company to hire? Here are some useful tips to help with the process.

  • They must be bonafide members of the Master Builders Association.
  • A company must have many years of experience and have worked on a wide range of commercial roofing projects.
  • A commercial roofing company must have genuine, satisfactory reviews from past clients and case studies to back them up.
  • They must possess the skills, tools, and techniques to ensure smooth roofing installation, repair, and maintenance services.
  • They must be knowledgeable about the latest and most durable roofing materials that will fit your specific needs.
  • They should employ the services of qualified personnel who undergo regular training and are highly knowledgeable in all aspects of work ethic.
  • They must be fully licensed, insured, and certified to carry out services pertaining to installing, repairing, and maintaining commercial roofing systems.

Featured photo credit: Cooper Solar via coopersolar.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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