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6 Crowdfunding Tips To Get Your Project 100 Percent Funded

6 Crowdfunding Tips To Get Your Project 100 Percent Funded

What do you do if you have a great idea, but you don’t have the ability to get face time with important investors? One of your options is to start a crowdfunding campaign. In fact, many new ventures have gotten their start thanks to crowdfunding. Unfortunately for every business or project that’s successfully used crowdfunding to get up and running, many more have failed. That doesn’t have to be the case for your project. Check out these six savvy crowdfunding tips to ensure that your project gets massive community and financial support.

1. Validate Your Product Idea.

First things first, before you start hitting others up for money you’ll need to validate your idea. You can start this process by simply sharing your idea with others and getting feedback. Just be careful about who you approach. You don’t want the advice of the perpetually negative, but you also don’t want to seek out the opinions of those who are just going to tell you that you are brilliant.

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Find people that you know will be honest and who will play the devil’s advocate. You may want to consider a patent search to find out if someone else has already invented your idea. You could reach out to a professional organization such as InventHelp. This is a very tough part of this process because it is quite possible that you are going to find out that an idea that you’ve fallen in love with already exists. Of course if you have to deal with failure, it is much easier at this phase than later on.

2. Scope Your Competition And Similar Campaigns.

If your product idea passes muster, your next step is to scope your competition and to see how similar campaigns are performing on crowdfunding platforms. If you go to market, who will you be up against? This requires some leg work. Go to Amazon and see if there are similar products already on the market. Can you disrupt them by offering up something that is better or less expensive? Are there companies in your niche who could potentially come to market and disrupt you? These aren’t necessarily deal breakers, but you do need to be prepared to prove that your product can stand up to stiff competition.

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Next, take a look at other projects on the crowdfunding platforms you are exploring. If they are full of other products and services that are similar to yours, that could spell trouble. Even if you are the only one offering up your specific product, it is going to be tough to get attention or investment dollars if there are lots of similar products in your niche. For example, if you have a sports-related startup that you are trying to launch and there are dozens of other sports-related campaigns on a crowdfunding platform, folks might just scroll right past yours.

3. Consider Alternative And Less Crowded Platforms.

If you are worried about getting lost in a sea of other projects, you might look into alternative platforms or platforms that are niche specific. For example, if you have an idea for a new invention or if you have created a working prototype of an invention, you might look into Fund an Idea which is a crowdfunding platform specifically for inventors. There are also specific campaigns for open-source software projects, funding your college education, environmentally friendly startups, social justice causes, entertainment industry projects, and funding that focuses on members on the LGBT community.

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Another option that you have is to start a self-hosted campaign. In this case, you would create a website for your project and find ways to draw in traffic and convert visitors into investors. It’s a risky bet to take, but it would mean that you will not be going up against hundreds of other projects vying for attention.

4. Invest in Creating Attractive Visuals And a Unique Storyline.

Think of the crowdfunding ideas that you have seen go viral. Most of them had two things in common. They told a compelling story and they used attractive visuals to get that story across. If you have money to spend, this is where most of it should go. First and foremost, what is your story? How did you come up with your idea? Who has you helped so far? What are your dreams and goals? Finally, who are you trying to reach out to with your crowdfunding campaign, and what will appeal to them? You might consider pulling at their heartstrings or making them laugh.

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Once you know the story you need to tell, you have to decide how to get that story across. Video is always a good option as are presentations or infographics. A combination of visual elements might be the best choice. Whatever you choose, don’t skimp. Production values are extremely important. If you aren’t up to the task, you might need to bring in a professional. If you can’t afford a professional, choose a visual medium that you are capable of working with. Remember that a nicely done powerpoint presentation is going to work better for you than a mediocre video.

5. Work on Your Social Media Presence or Find Ambassadors.

Creating a presence on a crowdfunding site alone isn’t going to get your project funded. You have to have a full blown social media presence and a website for your project. This is where you will direct people from your crowdfunding page who want to engage with you and learn more about what you are planning to do with investments. You’ll want to keep people excited about your project by posting updates, sharing images, and even promoting your followers’ own projects and content.

Once you have a following, you’ll want to identify the people who you believe will act as your ambassadors. Reach out to them. Offer them incentives for not only investing their money into your campaign, but for helping to spread your message to others. You can do this by offering up a cut of future revenues, giving away freebies, or simply by forming a mutually beneficial relationship with them in some way. If you’ve got samples of your product available, these can make attractive gifts for potential spokespersons.

6. Be Strategic With Your Press Outreach

You should be promoting your campaign on your social media pages and getting your friends and family to do the same. However, that isn’t going to get you the traffic that you really need to get launched. You’re going to have to reach out to the media. This begins with creating a press kit. Your press kit should be easily accessible on your website. It should contain all of the information that members of the press might need to know if they choose to do a story on your campaign. Of course, your initial outreach won’t necessarily be to media outlets per say. Your press kit will be useful to anybody who wants to talk about your project. To get started, you might consider reaching out to bloggers in your niche and then building up to speaking to people in the media.

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Last Updated on October 22, 2019

How to Make a Career Change at 40 and Get Unstuck

How to Make a Career Change at 40 and Get Unstuck

There are plenty of people who successfully made a career change at the age of 40 or above:

The Duncan Hines cake products you see in the grocery store are a good example. Hines did not write his first food guide until age 55 and he did not license his name for cake mixes until age 73.

Samuel L. Jackson made a career change and starred alongside John Travolta in Pulp Fiction at the age of 46.

Ray Kroc was age 59 when he bought his first McDonald’s.

And Sam Walton opened his first Wal-Mart at the age of 44.

I could keep going, but I think you get the point. If you have a sound mind and oxygen in your lungs, you have the ability to successfully make a career change.

In this article, I’ll look into why making a career change at 40 seems so difficult for you, and how to make the change and get unstuck from your stagnant job.

What’s Holding You Back from Making a Career Change?

There are a flood of amazing reasons to make a career change at 40. Heck, you could argue the benefits of making a career change at any age. However, there is something a little different about making a career change at 40.

When you are 40, you probably have lots of “responsibilities” that come into the decision-making process. What do I mean by responsibilities, you ask?

Responsibilities tend to be our fears and self-doubt wrapped in a bow of logic and reason. You may say to yourself:

  • I have bills to pay and a family to support. Can I afford the risk associated with a career change?
  • What about the friends I have made over the years? I cannot just abandon them.
  • What if I do not like my career change as much as I thought I would? I could end up miserable and stuck in a worse situation.
  • My new career is so different than what I have been doing, I need additional training and certifications. Can I afford this additional expense and do I have the time recoup my investment?
  • The economy is not the best and there is so much uncertainty surrounding a new career. Maybe it would be better to wait until I retire from this company in 15 years, and then I can start something new.

If you have experienced any of these thoughts, they will only pacify you for a short period of time. Whether that time is a few weeks, a few months, or even a few years.

Since you know that you prefer to do something else for a living, you start to feel stagnant in your current position.

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Your reasons for inaction that used to work are no longer doing the trick. What used to be a small fissure in your dissatisfaction in your current position is now a chasm.

Ideally, you never stay in a situation until that point, but if you did, there is still hope.

4 Tips To Change Your Career at 40

You do not have to feel stagnant in your current role any longer. You can take steps to conquer your fears and self-doubt so you can accomplish your goal of changing your career.

The challenge of changing your career is not knowing where to begin. That feeling of overwhelm and the fear of uncertainty is what keeps most people from moving forward.

To help you successfully change your career at the age of 40, follow these four tips.

1. Value Your Time Above Money

There is nothing more valuable than your time. You are likely receiving a pay-check or two every month that is replenishing your income. Money is something you can always receive more of.

When it comes to your time, when it is gone, it is gone. That is why waiting for the perfect situation to make a career change is the wrong mindset to have.

Realistically, you will never find the perfect situation. There will always be something that could be better or a project you want to finish before you leave.

By placing your time above money, you will maximize your opportunity to succeed and avoid stagnation.

If you feel disconnected when you are at work, understand that you are not alone. According to a Gallup Poll, only 32% of U.S. employees said they were actively engaged at work.[1]

Whether you think your talents are not being properly utilized, the politics of promotion stress you out, or you feel called to do something else with your life; the time to act is now.

Do not wait until you retire in another 10 to 20 years to make a career change. Put a plan in place to make a career change now. You will thank yourself later.

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2. Build a Network

Making a career change is not going to be easy, but that does not mean it is impossible.

One benefit to being further along in your career is the people you associate with are further along in their career as well.

Even if most of the people in your immediate network are not in your target industry, you never know the needs of the people with whom they associate.

A friend of mine recently made a career change and entered the real estate industry. The first thing he did was tell everyone he knew that he was a licensed real estate agent.

It was not as though he thought everyone he knew was getting ready to sell their home. He wanted to make sure he was in the front of our mind if we spoke to anyone purchasing or selling their home.

You may have had a similar experience with a financial adviser canvasing the neighborhood. They wanted to let you know they were a local and licensed financial adviser. Whether you or someone you knew was shopping for an adviser, they wanted to make sure you thought of them first.

The power of your network being further along in their career is they may be the hiring manager or decision-maker.

You want to let people know you are considering a career move early in the process, so they are thinking of you when the need arises.

Let me put it to you in the form of a question: When is the best time to let people know you have a snow shoveling business?

In the summer when there is not a drop of snow on the ground.

Let them know about your business in the summer. Then ask them if it is okay to keep in touch with them until the need arises. Then you want to spend the entire fall season cultivating and nurturing the relationship. As a result, when the winter comes around, they already know who is going to shovel their snow.

If you want to set yourself apart from your competition, start throwing out those feelers before the need arises. Then you will be ahead of your competition who waited until the snow fell to start canvasing the neighborhood.

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Learn about networking here: How to Network So You’ll Get Way Ahead in Your Professional Life

3. Believe It Is Possible

One of the greatest mistakes people make when they want to try something new, is they never talk to people living the life they want.

If you only talk to friends who have not changed their career in 30 years, what kind of advice do you think they will give you? They are going to give you the advice that they live by. If they have spent 30 years in the same career, they most likely feel stability of career is essential to their life.

In life, your actions often mirror your beliefs. Someone who wants to start a business should not ask for advice from someone who never started one.

A person who never took the risk of starting a business is most likely risk adverse. Consequently, they are going to speak on the fact that most businesses fail within the first five years.

Instead, if you talk to someone who is running a business, they will advice you on the difficulties of starting a business. However, they will also share with you how they overcame those difficulties, as well as the benefits of being a business owner.

If you want to overcome your fears and self-doubt associated with changing your career at 40, you are going to need to talk to people who have successfully managed a career change.

They are going to provide you a realistic perspective on the difficulties surrounding the endeavor, but they are also going to help you believe it is possible.

Studies show the sources of your beliefs include,[2]

“environment, events, knowledge, past experiences, visualization etc. One of the biggest misconceptions people often harbor is that belief is a static, intellectual concept. Nothing can be farther from truth! Beliefs are a choice. We have the power to choose our beliefs.”

By choosing to absorb the successes of others, you are choosing to believe you can change your career at 40. On the other hand, if you absorb the fears and doubts of others, you have chosen to succumb to your own fears and self-doubt.

4. Put Yourself Out There

You are most likely going to have to leave your comfort zone to make a career change at 40.

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Reason-being, your comfort zone is built on the experiences you have lived thus far. So that means your current career is in your comfort zone.

Even though you may be feeling stagnant and unproductive in your career, it is still your comfort zone. This helps explain why so many people are unwilling to pursue a career change.

If you want to improve your prospects of launching your new career, you are going to need to attend industry events.

Whether these events are local or a large conference that everyone attends, you want to make it a priority to go. Ideally you want to start with local events because they may be a more intimate setting.

Many of these events have a professional development component where you can see what skill-sets, certification, and education people are looking for. Here you can find 17 best careers worth going back to school for at 40.

You can almost survey the group and build your plan of action according to the responses you receive.

The bonus of exposure to your new industry is you may find yourself getting lucky (when opportunity meets preparation) and creating a valuable relationship or landing an interview.

Final Thoughts

Whatever the reason, if you want to change your career, you owe it to yourself to do so. You have valuable in-sight from your current career that can help you position yourself above others.

Start sharing your story and desire to change your career today. Attend industry events and build a mindset of belief. You have everything you need to accomplish your goal, you only need to take action.

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Featured photo credit: https://unsplash.com/photos/HY-Nr7GQs3k via unsplash.com

Reference

[1] News Gallup: Employee Engagement In US, Stagnant In 2015
[2] Indian J Psychiatry: The Biochemistry Of Belief

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