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6 Crowdfunding Tips To Get Your Project 100 Percent Funded

6 Crowdfunding Tips To Get Your Project 100 Percent Funded

What do you do if you have a great idea, but you don’t have the ability to get face time with important investors? One of your options is to start a crowdfunding campaign. In fact, many new ventures have gotten their start thanks to crowdfunding. Unfortunately for every business or project that’s successfully used crowdfunding to get up and running, many more have failed. That doesn’t have to be the case for your project. Check out these six savvy crowdfunding tips to ensure that your project gets massive community and financial support.

1. Validate Your Product Idea.

First things first, before you start hitting others up for money you’ll need to validate your idea. You can start this process by simply sharing your idea with others and getting feedback. Just be careful about who you approach. You don’t want the advice of the perpetually negative, but you also don’t want to seek out the opinions of those who are just going to tell you that you are brilliant.

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Find people that you know will be honest and who will play the devil’s advocate. You may want to consider a patent search to find out if someone else has already invented your idea. You could reach out to a professional organization such as InventHelp. This is a very tough part of this process because it is quite possible that you are going to find out that an idea that you’ve fallen in love with already exists. Of course if you have to deal with failure, it is much easier at this phase than later on.

2. Scope Your Competition And Similar Campaigns.

If your product idea passes muster, your next step is to scope your competition and to see how similar campaigns are performing on crowdfunding platforms. If you go to market, who will you be up against? This requires some leg work. Go to Amazon and see if there are similar products already on the market. Can you disrupt them by offering up something that is better or less expensive? Are there companies in your niche who could potentially come to market and disrupt you? These aren’t necessarily deal breakers, but you do need to be prepared to prove that your product can stand up to stiff competition.

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Next, take a look at other projects on the crowdfunding platforms you are exploring. If they are full of other products and services that are similar to yours, that could spell trouble. Even if you are the only one offering up your specific product, it is going to be tough to get attention or investment dollars if there are lots of similar products in your niche. For example, if you have a sports-related startup that you are trying to launch and there are dozens of other sports-related campaigns on a crowdfunding platform, folks might just scroll right past yours.

3. Consider Alternative And Less Crowded Platforms.

If you are worried about getting lost in a sea of other projects, you might look into alternative platforms or platforms that are niche specific. For example, if you have an idea for a new invention or if you have created a working prototype of an invention, you might look into Fund an Idea which is a crowdfunding platform specifically for inventors. There are also specific campaigns for open-source software projects, funding your college education, environmentally friendly startups, social justice causes, entertainment industry projects, and funding that focuses on members on the LGBT community.

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Another option that you have is to start a self-hosted campaign. In this case, you would create a website for your project and find ways to draw in traffic and convert visitors into investors. It’s a risky bet to take, but it would mean that you will not be going up against hundreds of other projects vying for attention.

4. Invest in Creating Attractive Visuals And a Unique Storyline.

Think of the crowdfunding ideas that you have seen go viral. Most of them had two things in common. They told a compelling story and they used attractive visuals to get that story across. If you have money to spend, this is where most of it should go. First and foremost, what is your story? How did you come up with your idea? Who has you helped so far? What are your dreams and goals? Finally, who are you trying to reach out to with your crowdfunding campaign, and what will appeal to them? You might consider pulling at their heartstrings or making them laugh.

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Once you know the story you need to tell, you have to decide how to get that story across. Video is always a good option as are presentations or infographics. A combination of visual elements might be the best choice. Whatever you choose, don’t skimp. Production values are extremely important. If you aren’t up to the task, you might need to bring in a professional. If you can’t afford a professional, choose a visual medium that you are capable of working with. Remember that a nicely done powerpoint presentation is going to work better for you than a mediocre video.

5. Work on Your Social Media Presence or Find Ambassadors.

Creating a presence on a crowdfunding site alone isn’t going to get your project funded. You have to have a full blown social media presence and a website for your project. This is where you will direct people from your crowdfunding page who want to engage with you and learn more about what you are planning to do with investments. You’ll want to keep people excited about your project by posting updates, sharing images, and even promoting your followers’ own projects and content.

Once you have a following, you’ll want to identify the people who you believe will act as your ambassadors. Reach out to them. Offer them incentives for not only investing their money into your campaign, but for helping to spread your message to others. You can do this by offering up a cut of future revenues, giving away freebies, or simply by forming a mutually beneficial relationship with them in some way. If you’ve got samples of your product available, these can make attractive gifts for potential spokespersons.

6. Be Strategic With Your Press Outreach

You should be promoting your campaign on your social media pages and getting your friends and family to do the same. However, that isn’t going to get you the traffic that you really need to get launched. You’re going to have to reach out to the media. This begins with creating a press kit. Your press kit should be easily accessible on your website. It should contain all of the information that members of the press might need to know if they choose to do a story on your campaign. Of course, your initial outreach won’t necessarily be to media outlets per say. Your press kit will be useful to anybody who wants to talk about your project. To get started, you might consider reaching out to bloggers in your niche and then building up to speaking to people in the media.

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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