Advertising
Advertising

6 Crowdfunding Tips To Get Your Project 100 Percent Funded

6 Crowdfunding Tips To Get Your Project 100 Percent Funded

What do you do if you have a great idea, but you don’t have the ability to get face time with important investors? One of your options is to start a crowdfunding campaign. In fact, many new ventures have gotten their start thanks to crowdfunding. Unfortunately for every business or project that’s successfully used crowdfunding to get up and running, many more have failed. That doesn’t have to be the case for your project. Check out these six savvy crowdfunding tips to ensure that your project gets massive community and financial support.

1. Validate Your Product Idea.

First things first, before you start hitting others up for money you’ll need to validate your idea. You can start this process by simply sharing your idea with others and getting feedback. Just be careful about who you approach. You don’t want the advice of the perpetually negative, but you also don’t want to seek out the opinions of those who are just going to tell you that you are brilliant.

Advertising

Find people that you know will be honest and who will play the devil’s advocate. You may want to consider a patent search to find out if someone else has already invented your idea. You could reach out to a professional organization such as InventHelp. This is a very tough part of this process because it is quite possible that you are going to find out that an idea that you’ve fallen in love with already exists. Of course if you have to deal with failure, it is much easier at this phase than later on.

2. Scope Your Competition And Similar Campaigns.

If your product idea passes muster, your next step is to scope your competition and to see how similar campaigns are performing on crowdfunding platforms. If you go to market, who will you be up against? This requires some leg work. Go to Amazon and see if there are similar products already on the market. Can you disrupt them by offering up something that is better or less expensive? Are there companies in your niche who could potentially come to market and disrupt you? These aren’t necessarily deal breakers, but you do need to be prepared to prove that your product can stand up to stiff competition.

Advertising

Next, take a look at other projects on the crowdfunding platforms you are exploring. If they are full of other products and services that are similar to yours, that could spell trouble. Even if you are the only one offering up your specific product, it is going to be tough to get attention or investment dollars if there are lots of similar products in your niche. For example, if you have a sports-related startup that you are trying to launch and there are dozens of other sports-related campaigns on a crowdfunding platform, folks might just scroll right past yours.

3. Consider Alternative And Less Crowded Platforms.

If you are worried about getting lost in a sea of other projects, you might look into alternative platforms or platforms that are niche specific. For example, if you have an idea for a new invention or if you have created a working prototype of an invention, you might look into Fund an Idea which is a crowdfunding platform specifically for inventors. There are also specific campaigns for open-source software projects, funding your college education, environmentally friendly startups, social justice causes, entertainment industry projects, and funding that focuses on members on the LGBT community.

Advertising

Another option that you have is to start a self-hosted campaign. In this case, you would create a website for your project and find ways to draw in traffic and convert visitors into investors. It’s a risky bet to take, but it would mean that you will not be going up against hundreds of other projects vying for attention.

4. Invest in Creating Attractive Visuals And a Unique Storyline.

Think of the crowdfunding ideas that you have seen go viral. Most of them had two things in common. They told a compelling story and they used attractive visuals to get that story across. If you have money to spend, this is where most of it should go. First and foremost, what is your story? How did you come up with your idea? Who has you helped so far? What are your dreams and goals? Finally, who are you trying to reach out to with your crowdfunding campaign, and what will appeal to them? You might consider pulling at their heartstrings or making them laugh.

Advertising

Once you know the story you need to tell, you have to decide how to get that story across. Video is always a good option as are presentations or infographics. A combination of visual elements might be the best choice. Whatever you choose, don’t skimp. Production values are extremely important. If you aren’t up to the task, you might need to bring in a professional. If you can’t afford a professional, choose a visual medium that you are capable of working with. Remember that a nicely done powerpoint presentation is going to work better for you than a mediocre video.

5. Work on Your Social Media Presence or Find Ambassadors.

Creating a presence on a crowdfunding site alone isn’t going to get your project funded. You have to have a full blown social media presence and a website for your project. This is where you will direct people from your crowdfunding page who want to engage with you and learn more about what you are planning to do with investments. You’ll want to keep people excited about your project by posting updates, sharing images, and even promoting your followers’ own projects and content.

Once you have a following, you’ll want to identify the people who you believe will act as your ambassadors. Reach out to them. Offer them incentives for not only investing their money into your campaign, but for helping to spread your message to others. You can do this by offering up a cut of future revenues, giving away freebies, or simply by forming a mutually beneficial relationship with them in some way. If you’ve got samples of your product available, these can make attractive gifts for potential spokespersons.

6. Be Strategic With Your Press Outreach

You should be promoting your campaign on your social media pages and getting your friends and family to do the same. However, that isn’t going to get you the traffic that you really need to get launched. You’re going to have to reach out to the media. This begins with creating a press kit. Your press kit should be easily accessible on your website. It should contain all of the information that members of the press might need to know if they choose to do a story on your campaign. Of course, your initial outreach won’t necessarily be to media outlets per say. Your press kit will be useful to anybody who wants to talk about your project. To get started, you might consider reaching out to bloggers in your niche and then building up to speaking to people in the media.

More by this author

20 Things Only Parents Of Children With Dyslexia Would Understand 22 Creative Ways to Make Money (Simple and Effective) 9 Simple Tips to Make Your WordPress Blog Faster 10 Strategies to Reduce And Repay Your College Debt 7 Simple Ways to Start Doing Social Good Today

Trending in Entrepreneur

1 How to Start an Online Business That Will Grow and Succeed 2 15 Best Entrepreneurs Books to Start Reading Now to Be Successful 3 How to Start a Small Business with Little to No Money 4 The Lifehack Show: Staying On Top of Your Game as an Entrepreneur with Frank Fiume 5 10 Employee Engagement Ideas to Improve Teamwork

Read Next

Advertising
Advertising
Advertising

Last Updated on March 31, 2020

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

Advertising

  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

Advertising

By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

Advertising

And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

Advertising

When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

Read Next