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9 Ways to Jumpstart Your Career

9 Ways to Jumpstart Your Career

Whether you have decided to stick with your current field or are currently seeking to reinvent yourself, it is wise to have a career path in mind. After all, setting your sights on a desired career trajectory will make it easier to achieve your goals. Of course, selecting your preferred path isn’t enough on its own to make things happen. Instead, you have to be willing to put in some hard work, along with following proven techniques that could make the difference between getting that next promotion or remaining stuck in your current position.

1. Sign Up for Training Courses

Are you working in an entry level position but trying to become knowledgeable and skilled enough to make the next move up the career ladder? Or perhaps you’ve attained a medium-level position, but you want to make the leap to management? Showcasing proficiency in your current job is the first step, but you should also sign up for any applicable training courses that will help prepare you for career advancement.

Keep in mind that a lack of training causes 40 percent of employees to quit their job in less than one year. By seeking out the training you need, you can set yourself apart from the rest of the pack and make sure that you truly want your target position.

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2. Utilize Networking

The saying “it’s not what you know, it’s who you know,” is extremely accurate, which means that you need to make networking a priority. However, you may not know who in your professional and personal network is best equipped to help you with your career. This is especially true if you are looking to move to a new company or industry.

Fortunately, networking options such as Covve and LinkedIn can help. For example, Covve allows you to search your network for individuals who are connected to industry leaders. This means that you can quickly discover who is in the best position to help you make potentially career altering connections. By using this process, you can save yourself a lot of time and energy during your job hunt.

3. Request a Cross-Functional Project

One thing that companies often look for when making an internal promotion is which employees have demonstrated that they can work well in a team environment. Additionally, workers who have picked up skills from various departments and learned to apply them with reasonable competence will typically be viewed as more promotable than those that only specialize in one specific department or role. If you are not being offered cross-functional work, be sure to request it.

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4. Create the Right Online Reputation

Everyone has something in their past that they would rather keep hidden from their current or potential employer. This is the Internet Age, though, which makes it harder than ever to keep your proverbial skeletons locked firmly in a closet. Because there truly is no such thing as privacy on the Internet, you must clean up or even delete any social media profiles that could make you look like an undesirable candidate.

At the same time, don’t become unsearchable because this will seem very suspicious. Instead, present the type of social media image that is best suited for your chosen career path. Also, always remember that 18 percent of companies have fired someone for a social media post, and this number continues to grow each year.

5. Consider Getting a Mentor

The information that you can learn from a mentor is invaluable, and they may also end up being the person to recommend you for a promotion or a new job. Therefore, it makes good sense to seek out someone who has already achieved the type of career success that you are aiming for. Be sure to listen carefully to all of their advice and ask them questions that can help you conquer your fears and other stumbling blocks. Having a mentor will increase your chances of succeeding, and you will also acquire access to a new network of potential future colleagues and employers.

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6. Determine Your Strengths and Work with Them

Perhaps you want to change your career path because you are unhappy in your current line of work. You may also have become bored with your position and want to be promoted so that you can take on a new challenge. Before you can figure out which career path will be truly satisfying, it is necessary to determine your personal strengths and interests.

For instance, if you aren’t very organized and don’t have a love for numbers, it doesn’t make sense to look for a career in the bookkeeping field. However, if you have a love for socializing and creating eye-catching imagery, this could make you a natural fit for a marketing or sales position. By tapping into your inner strengths, you can get a clearer image of how to structure your career.

7. Seek Out Honest Feedback

Some people truly aren’t aware of their strengths and weaknesses, and this may make them believe they are qualified for a promotion when they truly aren’t ready yet. Asking your coworkers and supervisors to offer you honest, constructive feedback may not be easy, especially if they point out some weaknesses you don’t know about. In the long run, though, this is one of the best ways to determine your strengths and to have the opportunity to improve your weaknesses. As an added bonus, taking this type of initiative for personal growth may impress your supervisors enough to help you land the next available promotion.

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8. Pick a Path and Stick with It

Obviously, everyone needs to make enough money to take care of their basic needs, so you may need to keep a job you don’t enjoy for a while. When it comes to getting a promotion or switching fields, though, it is vital to choose what you want and target all of your efforts toward achieving it. Therefore, if you want to work as the HR leader of a non-profit organization, tailor all of your training and networking toward that specific goal and field. Otherwise, it will be way too easy to end up needlessly spinning your wheels in multiple directions.

9. Read about Your Chosen Field

There are countless websites and blogs that can keep you updated about your desired field and position. However, reading books is one of the best ways to truly absorb a lot of new information that can be put to good use during your daily work tasks or in an interview. Reading has also been proven to make people better thinkers, and this is a quality that many employers are looking for. Although you should also make sure to read something just for fun from time to time, selecting books about your chosen field can help you jumpstart your career.

By putting all of these tips into action, you can have a big impact on the trajectory of your career path. If a new field or company is in the cards, be sure to take full advantage of smartphone apps for job hunters.

Featured photo credit: Nazareth College via flic.kr

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

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