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Starting A Blog? Here are 5 Things You Should Know

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Starting A Blog? Here are 5 Things You Should Know

Starting a blog is incredibly easy. You sign up for one of the free blogging platforms, pick a background design, and you’re up and running, right? That works just fine if you’re blogging for your friends and family, but if your goal is to build your business or your personal brand, then you have a different set of objective. These five tips will help you get a professional blog off the ground on the right foot.

1. Research The Market

When you start a business, you research your niche and make sure that you have an original position to take. When you start a blog, you do the same thing. You need to have something new to say to those who are eventually going to follow you, which they can’t find anywhere else. If your selling point is your unique perspective, be prepared for it to take some time to demonstrate that as a value. I’d recommend all newbies to read Jeff Goins post on ins and outs of basics of blogging.

You should be able to articulate the blogs that your customers will also be reading, how they are differentiated from each other, and how your blog will be differentiated from them.

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2. Decide What Your Blog’s Job Is

What is your blog going to do? Just like any other piece of content on the web, it needs to have a clear purpose that informs what you choose to post and share. A blog for a business might decide, for example, to use its blog to answer frequently asked question, share videos and photos of a product and service being used in real time, or create informational posts about the topic at hand.

Ask yourself why you want to start a blog; this is where it all begins. When a blog is being used to build a personal brand, its job is a little more fluid. Usually, you will be presenting an idealized version of yourself to the world. You will use your blog to talk about the things you’re trying to influence. Here is another good post by Ann Smarty that answers the most commonly asked questions and one of the topics is what you want to achieve with blogging.

Someone promoting a lifestyle brand might share their favorite fashion items and stories from the most recent round of designer shows, while someone who is building a career as a life coach might share organizational tips and their favorite planners.

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3. Plan Posts Ahead Of Time

When you’re deciding what your blog’s job is, brainstorm different topics that you want to talk about. Determine how often you want to post. Once a week is considered a bare minimum, and more than once a day generally is overkill.

Once you know how often you’re going to post, start building yourself an editorial calendar. Some blogging tools offer plugins that can help with this, but many people use either a paper or digital calendar. Digital is particularly helpful because you can use the “notes” section of the “event” entry to add links to thinks you want to talk about or images you plan on using.

You can also build drafts of future posts and keep a calendar of what you want to talk about when so you know what to expand on and edit. Here are some good tips from Lory Linn Smith on how to plan and come up with blog topic ideas.

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The important thing here is that you should not get caught without anything to say. By building your blog out instead of waiting for inspiration to strike, you’re building good habits that will help you successfully maintain your blog over time.

4. Build Up Content Before You Promote

Creating a new blog is exciting, and you may want to promote it the very second you have anything posted. Resist the temptation. At a bare minimum, you should have a solid About page, any FAQ pages, and four or five posts in place before you start sharing links and encouraging your friends and family to like your page. The WP Millionaire put up a good guide on standard pages all blogs should have.

Why? Because you are competing with everything else on the Internet for your customers’ attention. If you want to make an impact on their awareness, you need to have enough content available for them to look through and understand who you are. A single blog post isn’t enough to make an impression.

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5. Have A Comment Section Or Not?

A comment section used to be an absolute given, but in recent years, many popular blogs have chosen to shut down their comments sections, citing abuse and harassment occurring. While this may not be an issue when you have a handful of followers, as the numbers increase, you will need to consider what best to do. Here is a good post by Fizzle that covers the pros and cons of blog comments by listing two different opinions from popular bloggers.

If you rarely get comments, it may not be a problem at all. If you get many comments, and you see industry relevant conversations occurring in the comments, it may be best to take a careful moderation approach, but let comments exist. If you find that you regularly see abusive comments, and they aren’t adding to the conversation, just shutting off the comments might save you time.

Running a blog can be an excellent way to learn about writing for an audience, developing themes and persuasive essay writing. What tips would you offer to someone starting up their first professional blog?

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Featured photo credit: marragem via flickr.com

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Margarita Hakobyan

MBA from the University of Utah

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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