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Starting A Blog? Here are 5 Things You Should Know

Starting A Blog? Here are 5 Things You Should Know

Starting a blog is incredibly easy. You sign up for one of the free blogging platforms, pick a background design, and you’re up and running, right? That works just fine if you’re blogging for your friends and family, but if your goal is to build your business or your personal brand, then you have a different set of objective. These five tips will help you get a professional blog off the ground on the right foot.

1. Research The Market

When you start a business, you research your niche and make sure that you have an original position to take. When you start a blog, you do the same thing. You need to have something new to say to those who are eventually going to follow you, which they can’t find anywhere else. If your selling point is your unique perspective, be prepared for it to take some time to demonstrate that as a value. I’d recommend all newbies to read Jeff Goins post on ins and outs of basics of blogging.

You should be able to articulate the blogs that your customers will also be reading, how they are differentiated from each other, and how your blog will be differentiated from them.

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2. Decide What Your Blog’s Job Is

What is your blog going to do? Just like any other piece of content on the web, it needs to have a clear purpose that informs what you choose to post and share. A blog for a business might decide, for example, to use its blog to answer frequently asked question, share videos and photos of a product and service being used in real time, or create informational posts about the topic at hand.

Ask yourself why you want to start a blog; this is where it all begins. When a blog is being used to build a personal brand, its job is a little more fluid. Usually, you will be presenting an idealized version of yourself to the world. You will use your blog to talk about the things you’re trying to influence. Here is another good post by Ann Smarty that answers the most commonly asked questions and one of the topics is what you want to achieve with blogging.

Someone promoting a lifestyle brand might share their favorite fashion items and stories from the most recent round of designer shows, while someone who is building a career as a life coach might share organizational tips and their favorite planners.

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3. Plan Posts Ahead Of Time

When you’re deciding what your blog’s job is, brainstorm different topics that you want to talk about. Determine how often you want to post. Once a week is considered a bare minimum, and more than once a day generally is overkill.

Once you know how often you’re going to post, start building yourself an editorial calendar. Some blogging tools offer plugins that can help with this, but many people use either a paper or digital calendar. Digital is particularly helpful because you can use the “notes” section of the “event” entry to add links to thinks you want to talk about or images you plan on using.

You can also build drafts of future posts and keep a calendar of what you want to talk about when so you know what to expand on and edit. Here are some good tips from Lory Linn Smith on how to plan and come up with blog topic ideas.

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The important thing here is that you should not get caught without anything to say. By building your blog out instead of waiting for inspiration to strike, you’re building good habits that will help you successfully maintain your blog over time.

4. Build Up Content Before You Promote

Creating a new blog is exciting, and you may want to promote it the very second you have anything posted. Resist the temptation. At a bare minimum, you should have a solid About page, any FAQ pages, and four or five posts in place before you start sharing links and encouraging your friends and family to like your page. The WP Millionaire put up a good guide on standard pages all blogs should have.

Why? Because you are competing with everything else on the Internet for your customers’ attention. If you want to make an impact on their awareness, you need to have enough content available for them to look through and understand who you are. A single blog post isn’t enough to make an impression.

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5. Have A Comment Section Or Not?

A comment section used to be an absolute given, but in recent years, many popular blogs have chosen to shut down their comments sections, citing abuse and harassment occurring. While this may not be an issue when you have a handful of followers, as the numbers increase, you will need to consider what best to do. Here is a good post by Fizzle that covers the pros and cons of blog comments by listing two different opinions from popular bloggers.

If you rarely get comments, it may not be a problem at all. If you get many comments, and you see industry relevant conversations occurring in the comments, it may be best to take a careful moderation approach, but let comments exist. If you find that you regularly see abusive comments, and they aren’t adding to the conversation, just shutting off the comments might save you time.

Running a blog can be an excellent way to learn about writing for an audience, developing themes and persuasive essay writing. What tips would you offer to someone starting up their first professional blog?

Featured photo credit: marragem via flickr.com

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Margarita Hakobyan

MBA from the University of Utah

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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