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Starting A Blog? Here are 5 Things You Should Know

Starting A Blog? Here are 5 Things You Should Know

Starting a blog is incredibly easy. You sign up for one of the free blogging platforms, pick a background design, and you’re up and running, right? That works just fine if you’re blogging for your friends and family, but if your goal is to build your business or your personal brand, then you have a different set of objective. These five tips will help you get a professional blog off the ground on the right foot.

1. Research The Market

When you start a business, you research your niche and make sure that you have an original position to take. When you start a blog, you do the same thing. You need to have something new to say to those who are eventually going to follow you, which they can’t find anywhere else. If your selling point is your unique perspective, be prepared for it to take some time to demonstrate that as a value. I’d recommend all newbies to read Jeff Goins post on ins and outs of basics of blogging.

You should be able to articulate the blogs that your customers will also be reading, how they are differentiated from each other, and how your blog will be differentiated from them.

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2. Decide What Your Blog’s Job Is

What is your blog going to do? Just like any other piece of content on the web, it needs to have a clear purpose that informs what you choose to post and share. A blog for a business might decide, for example, to use its blog to answer frequently asked question, share videos and photos of a product and service being used in real time, or create informational posts about the topic at hand.

Ask yourself why you want to start a blog; this is where it all begins. When a blog is being used to build a personal brand, its job is a little more fluid. Usually, you will be presenting an idealized version of yourself to the world. You will use your blog to talk about the things you’re trying to influence. Here is another good post by Ann Smarty that answers the most commonly asked questions and one of the topics is what you want to achieve with blogging.

Someone promoting a lifestyle brand might share their favorite fashion items and stories from the most recent round of designer shows, while someone who is building a career as a life coach might share organizational tips and their favorite planners.

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3. Plan Posts Ahead Of Time

When you’re deciding what your blog’s job is, brainstorm different topics that you want to talk about. Determine how often you want to post. Once a week is considered a bare minimum, and more than once a day generally is overkill.

Once you know how often you’re going to post, start building yourself an editorial calendar. Some blogging tools offer plugins that can help with this, but many people use either a paper or digital calendar. Digital is particularly helpful because you can use the “notes” section of the “event” entry to add links to thinks you want to talk about or images you plan on using.

You can also build drafts of future posts and keep a calendar of what you want to talk about when so you know what to expand on and edit. Here are some good tips from Lory Linn Smith on how to plan and come up with blog topic ideas.

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The important thing here is that you should not get caught without anything to say. By building your blog out instead of waiting for inspiration to strike, you’re building good habits that will help you successfully maintain your blog over time.

4. Build Up Content Before You Promote

Creating a new blog is exciting, and you may want to promote it the very second you have anything posted. Resist the temptation. At a bare minimum, you should have a solid About page, any FAQ pages, and four or five posts in place before you start sharing links and encouraging your friends and family to like your page. The WP Millionaire put up a good guide on standard pages all blogs should have.

Why? Because you are competing with everything else on the Internet for your customers’ attention. If you want to make an impact on their awareness, you need to have enough content available for them to look through and understand who you are. A single blog post isn’t enough to make an impression.

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5. Have A Comment Section Or Not?

A comment section used to be an absolute given, but in recent years, many popular blogs have chosen to shut down their comments sections, citing abuse and harassment occurring. While this may not be an issue when you have a handful of followers, as the numbers increase, you will need to consider what best to do. Here is a good post by Fizzle that covers the pros and cons of blog comments by listing two different opinions from popular bloggers.

If you rarely get comments, it may not be a problem at all. If you get many comments, and you see industry relevant conversations occurring in the comments, it may be best to take a careful moderation approach, but let comments exist. If you find that you regularly see abusive comments, and they aren’t adding to the conversation, just shutting off the comments might save you time.

Running a blog can be an excellent way to learn about writing for an audience, developing themes and persuasive essay writing. What tips would you offer to someone starting up their first professional blog?

Featured photo credit: marragem via flickr.com

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Margarita Hakobyan

MBA from the University of Utah

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Last Updated on July 10, 2020

Feeling Stuck in Your Career? How to Break Free and Get Ahead

Feeling Stuck in Your Career? How to Break Free and Get Ahead

Have you ever caught yourself in a daydream where you’ve gone for that upcoming promotion, and you’re now the boss at work? Or how about the one where you’ve summoned up all your courage to quit a job where you’re feeling stuck in your career and live your dream instead? Or when you’ve changed career paths to do what really makes you happy?

Then, you snapped back to reality and realized that you’re not the boss, not living your dream, and not even happy in the career path that you’re on.

Over the years I’ve worked with hundreds of individuals who’ve told me they feel stuck in their careers, that something had to change for them to break free and be happy, but they lacked the confidence to take that step. My mission is to make sure that nobody feels stuck in their career because of a momentary lapse in bravery that’s dragged on for too long.

Read on to find out how you can stop feeling stuck in your career, break free, and get ahead at work. .

Here are my top ten tips for becoming unstuck in your career.

1. Make Time for You

If you’re feeling stuck, frustrated, or unhappy with how your career is panning out, the first step is to work out why.

Maybe you’ve arrived in your current career by accident and haven’t ever made time to deliberately think or plan what you’d love to do and how you’d get there.

Prioritizing time to think is the first step you need to take to stop feeling stuck and start getting ahead. Book some time into your day where you can have an uninterrupted meeting with yourself. This is your thinking time.

Work out what makes you happy at work, what doesn’t, and where you might want to go. Decide on the steps you want to take to progress your career in the direction that you want it to take.

For example, are there training days, evening courses, or online learning that you can do? Have you considered getting a mentor to help you get ahead?

By booking in a meeting with yourself, it signals it’s important (to you and your colleagues) and also stops others spotting a gap in your day and filling it with a meeting.

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2. Grow Your Network Before You Need It

Who you know is more important than what you know for career progression. Don’t wait until you’re feeling stuck in your career to start expanding your networks. Do it now.

Adam Grant, the author of Give and Take, says you’re 58% more likely to get a new job through your weak ties than through your strong ones. Your strong ties are those in your immediate circle whom you interact with often. Your weak ties are your friends of friends. They move in different circles to you, they know different people, make different connections, and are more likely to introduce you to new and different opportunities[1].

When I was thinking about setting up my current company, Lucidity, I turned up to every networking event. I drank a lot of coffees with a lot of different people to understand what they did, to ask for advice, to unpick what their problems were, and to look for opportunities for collaboration and connections.

It paid off because, when I launched my business, I let my network know how I could help them, and soon I had my first clients.

Pay attention to building and nurturing your networks and focus on how you can add value to other. That’s where your next career opportunity is most likely to come from.

3. Surround Yourself With People Who Inspire You

According to Tim Ferriss, “You are the average of the five people you most associate with,” and his associations with different people ebbs and flows depending on what he’s working on and trying to achieve[2].

For example, if you are trying to be fitter, it’s easier if you hang around with people who love doing exercise–they help you to up your game.

If you want that promotion, a career change, or to set up your own business, seek out people who are excelling at it already. They’ll have valuable things to teach you about breaking free and getting ahead.

4. Work on Your Personal Brand

Jeff Bezos defines a personal brand as “what people say about you when you’re not in the room.” People will talk about you when you are not in the room anyway, so you might as well be deliberate about what you’d like people to say!

Your personal brand isn’t about pretending to be something you’re not. That can actually keep you feeling stuck in your career. It’s really about being your best “real you.” It’s about owning your strengths and being purposeful about how you want to be perceived by others.

What do you want to be known for? By being more deliberate about how you want to come across and what you’re looking for in your career, you’ll increase your chance of attracting the right opportunities.

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Once you’ve given your personal brand some thought, make sure that you show up online. Is your LinkedIn profile up to date? And if you don’t have one, get one. Make sure it communicates what you want to be known for and that it’s consistent with your other social media profiles.

Try these 5 Steps to Master Networking Skills and Perfect Your Personal Branding.

5. Be Accountable

Achieve your career goals faster, and grow and learn by making yourself accountable. Tell other people your goals and a timeline. and have them to hold you accountable.

For example, you might want to get a promotion by the end of the year, have decided the sector you want to move to by the end of the month, or have got your new business idea before the next pay day. Whatever your ambitions are, you can tell a friend or a colleague, or share this with a mentor or a mastermind group.

When we tell other people our goals and intentions, they hold us accountable, and we are more likely to make progress faster.

6. Make Sure Your Values Are Aligned With Your Company’s

All the professional development, goal setting, and networks in the world won’t make you happy if you’re working for a company that ultimately has opposing values to yours.

Figure out what’s important to you in a job. For example, does your company’s product help people live a better life? Do you feel strongly about your company’s ethics and social responsibility? Does the company culture allows employees to be themselves and shine? Or maybe flexible working and more holidays for employees with families is where your heart is?

Some companies put their employees well-being at the core of their business; others put profits first. If you feel that your values don’t match the core values of your employer, it could be a reason why you’re feeling stuck in your career and unhappy.

It’s important to work through this and identify whether it’s the job that is not right for you, or if it’s a great job but the organization or sector is wrong for you.

7. Get out of Your Comfort Zone

Your comfort zone is your safe place. For any change to happen, you have to step out of your comfort zone.

It’s actually much easier not to change anything and to keep grumbling on about how you’re stuck and unhappy in your career than to step outside of your comfort zone to address the fearful unknowns associated with change. It’s part of human nature that we’d put up with the devil we know rather than risk the devil we don’t.

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This is true even if the devil we know is a boring, unfulfilling job because we’re wired to think that making a change to find a better option might actually leave us worse off.

If you feel stuck, it might be that your confidence has got the better of you.

To get ahead at work, start taking small steps outside of your comfort zone. Consider what you’re scared of that is stopping you from making a change. Then, tackle that in small steps.

For example, if you know that to move into the job you want, you’ll have to do more public speaking, but public speaking terrifies you so much it’s stopping you from going for the job, then start small to build your confidence. You can speak up more in team meetings, then slowly build from there.

You might also choose to set up or be part of a specific group. One of my clients, who found that confidence was holding her team back in achieving work goals, set up a “get out of your comfort zone club,” where they challenge and support each other to build their confidence by regularly leaving their comfort zones.

8. Learn to Embrace Failure

Failure is part of life. A New York University study found that children learning to walk averaged 2,368 steps and fell 17 times an hour[3]. Failure is simply the natural path to success.

The truth is that we don’t get everything right the first time. We fail, we learn, we pick ourselves up, and we try again.

In my experience, it’s common that whilst the theory of learning from failure is supported, the reality of being open about failures to enable personal learning is much harder to achieve.

We don’t like to admit that we’ve failed. We have a fight or flight response to failure. It’s a normal gut reaction to ask ourselves: “Will I get away with it if I don’t tell anyone?” We are fearful of criticism, of losing face in front of others, or even being fired for failure.

However, if you’re going to stop feeling stuck in your career, you must be open to learning from failure.

Reframe failure by viewing everything as an experiment because you can’t have a failed experiment—you just learn whether something works or not. Think of Edison inventing the lightbulb, when he said:

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“I’ve not failed. I’ve just found 10,000 ways that won’t work.”

9. Build Your Resilience

Resilience is the ability to tackle difficulties and setbacks, to bounce back, regroup, and to keep going.

Getting unstuck in your career, taking a different path, and achieving the results you want will take resilience. Having resilience is also the capacity to choose how you respond to the unexpected things that life throws your way and adapt and thrive in times of complex change.

Given that the world we live in is in constant flux, and the only thing that is certain is uncertainty, the ability to adapt and bounce back is an important life skill, as well as a career skill.

In her book Grit: The Power of Passion and Perseverance, Angela Duckworth’s research shows that when measuring success, the ability to persevere beats talent every time.

Learn more about how to build resilience in this guide: What Is Resilience and How to Always Be Resilient (Step-By-Step Guide)

10. Ask for Help

It can be hard to ask for help, as it can make us feel vulnerable.

No one person can be expected to have all the answers. That’s why we need a group of people that we can go to for help, people who can pick us up when we have setbacks and also help us to celebrate success.

My advice is to be deliberate about creating your group. You can do that with a tool called a “Me Map”:

  1. Write down all the things that you might need support with, like help with career progression, interview practice, making new connections, talking through business plans, learning from failure, etc.
  2. Next to each thing, write the names of the people you go to when you need that particular thing.
  3. Make sure you get in touch and regularly connect with them.

Final Thoughts

You can stop feeling stuck in your career, break free, and get ahead at work by applying the tips in this article. Start small by incorporating three new things in your first week, and then adding more as your comfort zone and capacity expands.

Remember, no matter how stuck you feel, it’s never too late to make a change and land the career that you truly want.

More Tips to Stop Feeling Stuck in Your Career

Featured photo credit: NEW DATA SERVICES via unsplash.com

Reference

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