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Starting A Blog? Here are 5 Things You Should Know

Starting A Blog? Here are 5 Things You Should Know

Starting a blog is incredibly easy. You sign up for one of the free blogging platforms, pick a background design, and you’re up and running, right? That works just fine if you’re blogging for your friends and family, but if your goal is to build your business or your personal brand, then you have a different set of objective. These five tips will help you get a professional blog off the ground on the right foot.

1. Research The Market

When you start a business, you research your niche and make sure that you have an original position to take. When you start a blog, you do the same thing. You need to have something new to say to those who are eventually going to follow you, which they can’t find anywhere else. If your selling point is your unique perspective, be prepared for it to take some time to demonstrate that as a value. I’d recommend all newbies to read Jeff Goins post on ins and outs of basics of blogging.

You should be able to articulate the blogs that your customers will also be reading, how they are differentiated from each other, and how your blog will be differentiated from them.

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2. Decide What Your Blog’s Job Is

What is your blog going to do? Just like any other piece of content on the web, it needs to have a clear purpose that informs what you choose to post and share. A blog for a business might decide, for example, to use its blog to answer frequently asked question, share videos and photos of a product and service being used in real time, or create informational posts about the topic at hand.

Ask yourself why you want to start a blog; this is where it all begins. When a blog is being used to build a personal brand, its job is a little more fluid. Usually, you will be presenting an idealized version of yourself to the world. You will use your blog to talk about the things you’re trying to influence. Here is another good post by Ann Smarty that answers the most commonly asked questions and one of the topics is what you want to achieve with blogging.

Someone promoting a lifestyle brand might share their favorite fashion items and stories from the most recent round of designer shows, while someone who is building a career as a life coach might share organizational tips and their favorite planners.

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3. Plan Posts Ahead Of Time

When you’re deciding what your blog’s job is, brainstorm different topics that you want to talk about. Determine how often you want to post. Once a week is considered a bare minimum, and more than once a day generally is overkill.

Once you know how often you’re going to post, start building yourself an editorial calendar. Some blogging tools offer plugins that can help with this, but many people use either a paper or digital calendar. Digital is particularly helpful because you can use the “notes” section of the “event” entry to add links to thinks you want to talk about or images you plan on using.

You can also build drafts of future posts and keep a calendar of what you want to talk about when so you know what to expand on and edit. Here are some good tips from Lory Linn Smith on how to plan and come up with blog topic ideas.

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The important thing here is that you should not get caught without anything to say. By building your blog out instead of waiting for inspiration to strike, you’re building good habits that will help you successfully maintain your blog over time.

4. Build Up Content Before You Promote

Creating a new blog is exciting, and you may want to promote it the very second you have anything posted. Resist the temptation. At a bare minimum, you should have a solid About page, any FAQ pages, and four or five posts in place before you start sharing links and encouraging your friends and family to like your page. The WP Millionaire put up a good guide on standard pages all blogs should have.

Why? Because you are competing with everything else on the Internet for your customers’ attention. If you want to make an impact on their awareness, you need to have enough content available for them to look through and understand who you are. A single blog post isn’t enough to make an impression.

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5. Have A Comment Section Or Not?

A comment section used to be an absolute given, but in recent years, many popular blogs have chosen to shut down their comments sections, citing abuse and harassment occurring. While this may not be an issue when you have a handful of followers, as the numbers increase, you will need to consider what best to do. Here is a good post by Fizzle that covers the pros and cons of blog comments by listing two different opinions from popular bloggers.

If you rarely get comments, it may not be a problem at all. If you get many comments, and you see industry relevant conversations occurring in the comments, it may be best to take a careful moderation approach, but let comments exist. If you find that you regularly see abusive comments, and they aren’t adding to the conversation, just shutting off the comments might save you time.

Running a blog can be an excellent way to learn about writing for an audience, developing themes and persuasive essay writing. What tips would you offer to someone starting up their first professional blog?

Featured photo credit: marragem via flickr.com

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Margarita Hakobyan

MBA from the University of Utah

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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