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10 Awesome Job Perks That Attract Millennials

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10 Awesome Job Perks That Attract Millennials

Millennials are either avoided or highly sought out by employers. They’ve earned negative stereotypes such as lazy, apathetic, and social- media obsessed, which sometimes prevent employers from hiring them. However, despite this, many companies need the skills of Millennials. Known for their highly creative, innovative ideas, and mastery in technology, Millennials will occupy the largest workforce demographic and shape the corporate world in the years to come.

One thing that makes Millennials stand out among other generations is their work styles. For one, Millennials doesn’t seem to be motivated by the same things that motivated the generations before them. That’s why luring them and making them stay in your company can be more hard work than you’ve previously thought.

Understanding Millennials is the first step in attracting them into your workplace. You have to know what motivates them in their careers. You have to tap into their mindsets to understand their wants and needs. “Millennials view the workplace through the same lens of new technology as any other aspect of their lives: instant, open, and limitless” said Adam Miller, president and CEO of Cornerstone on Demand. So what can companies do to attract and retain top millennial talents? Here are 10 awesome job perks that might give you some ideas.

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1. Travel Perks

Forget about buying fancy homes and cars. According to a study led by Harris Group – 72% of Millennials prefer spending money on travel and social events. Companies who offer travel perks will attract many Millennials during their hiring season. Allowing your employees to travel for vacation will make them love working in your company. They will also feel less stressed after their relaxing out of town tour.

Airbnb is one example of company who has an envious travel perk for its employees. The company offers a travel credit program that encourages employees to travel four times a year. The system works by giving each employees travel credit at the beginning of each quarter which expires if they don’t use it.

2. Flexible Work Hours

Millennials value personal time. According to a recent study on The Cost of Millennial Retention, 45% of Millennials chose flexibility over higher pay. They’re not so much of a fan of 9-5 work hours and like to be out of the office after the end of the shift. They’re also fan of work from home options which allows them to juggle personal and work schedules efficiently.

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3. Free Food

You don’t have to share the world your sad desk lunches anymore.  Many companies from startups and small business to big giants like Google, Pixar and Drop box are offering free catered food for their employees. Other companies also found that free food during meetings and Fridays encouraged more employee productivity and attendance.

4. Trainings and Team Building Courses

Millennials are proud to describe themselves as life-long learners. Companies that offer trainings and team building courses earn a lot of good points for this generation. Team building activities are wonderful ways to relieve stress and keep work relationships strong and positive.

5. Game Rooms

Who doesn’t love game time?! Games are the best stress relievers. It’s a good way to have fun and bring people close together. From video games to classic games like Ping-Pong, foosball and darts, game rooms will surely excite your otherwise boring office environment. It will improve company culture, and even retain your best millennial employees.

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6. Pet Insurance

Pets in the office are the new cool. And one in every three fortune 500 companies now offers Veterinary Pet Insurance (VPI). These companies believe that bringing pets in the workplace can actually increase workplace morale and decrease stress and work fatigue. What a great treat for many millennial animal lovers!

7. Gym Membership, Spa, or Yoga

A healthy employee is a happy employee – and happy employees get the job done. Millennials are one of the most health-conscious generations. If you want to keep them in your company, wellness programs are going to make them stick around.

8. Offsite Charity Events

Grow your company and give back something good to the world. Millennials believe companies should contribute towards a good cause; it should be able to give them jobs which create exciting new experiences and make life more meaningful. It could be as simple as serving lunch at a food bank or cleaning up local beaches. If your company hosts offsite charity events from time to time, you’ll likely attract a lot of Millennials.

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9. Freebies

Free Netflix subscription, magazine, gadgets, or whatever the company is selling are small but effective incentives to earn employee loyalty and attract new hires, especially Millennials. Millennials are the best budget savvy people who will do anything to get something for less – or free!

10. Commute Allowance

Commuting to work can be stressful and gas and metro passes can be expensive.  Show your employees you care by giving them their monthly commute allowance. This will not only be a form of a kind gesture but also help keep your best and brightest Millennial around for longer.

Featured photo credit: Steven Lewis via unsplash.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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