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10 Steps to Extraordinary Business Success

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10 Steps to Extraordinary Business Success

A lot of things you do to bring your business success occur during the early stages, such as when thinking of a new idea that will stand out among the competition. Nonetheless, successful companies have marketing strategies that deliver long-term results, and being committed to them is crucial for future success. Today’s digital world also presents many new opportunities for growth, including the following.

1. Viral Marketing

The connected world makes it easier than ever to share new ideas with the masses, and a viral marketing strategy capitalizes on online media, like social media and bookmarking websites, to spread content quickly. Viral marketing is all about finding a way to encourage your existing customers to share great online content with their friends, family, colleagues, and the rest of the world at large.

2. Unconventional PR

The digital world is a crowded and noisy one, and standing out among the competition sometimes requires a more unconventional approach. Publishing content that’s controversial is sure to inspire conversation while carrying out some daring stunts will help generate a buzz around your brand. It might not impress everyone, but some unconventional PR will certainly get people talking about you.

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3. Social Media Presence

With 1.65 billion active monthly users, Facebook is hardly just a passing fad, and social media has become one of the most common reasons for people to get online every day, whether they’re using a mobile device or a desktop computer. As such, building up a presence on social media through a mix of community building and paid promotion will greatly increase your brand’s visibility.

4. Traditional Marketing

While there’s no doubting the effectiveness of internet marketing in today’s digital age, traditional marketing shouldn’t be neglected either. After all, many people still spend hours every week in front of the TV, while others would never sacrifice the printed newspaper or magazine to read the news online instead. Offline ads still have an impact, even if they’re not as important as they once were.

5. Outstanding Content

Content is a core area of any digital marketing strategy and, although it has been around in one form or another since the dawn of modern advertising, the digital medium greatly increases its potential. Content that is helpful, relevant, or even just thoroughly entertaining forms the bulk of any solid digital marketing strategy as well as the basis for any kind of viral marketing.

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6. Sustainable Emailing

No, email is not going out of fashion to make way for social media, despite what some people might have you believe. Almost everyone in the western world has an email address, with most people checking their emails multiple times per day. Email is where your customers are, so it stands to reason that an email marketing campaign can bring excellent rewards, provided you’re writing to the right people.

7. Authority Blogging

There are over 150 million blogs in the world, but only a small percentage of them have a truly engaged audience. However, the trusty blog presents a simple platform for building up authority for both your brand and you as an individual. Authority blogs, which are clearly written by people who know their industries, become widely respected and known for what they are, greatly elevating the brand in the process.

8. Affiliate Programs

Affiliate marketing is often seen as the domain of spammers and junk digital products, but it depends entirely on how you approach it. Getting others to sell products while letting them keep a percentage of the revenue has been around since the birth of modern commerce, and it presents the potential to free up your time to focus on core areas of your business.

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9. Trade Fairs

Again, not all modern marketing has to take place online, and there’s still no online substitute for the traditional trade show. Just consider, for example, the enormous popularity of the annual Consumer Electronics Show, and how startups or small businesses use it to raise awareness to new and upcoming products. Trade fairs present an excellent opportunity to announce new products and partnerships and build up excitement.

10. Community Building

The evolution of the digital world and social media has made community building a key priority for any modern marketing campaign. By investing in meaningful connections between your brand and its followers, you’ll be able to create a whole army of passionate brand ambassadors who will spread the word about your brand and its products and services.

Final Words

None of the above will ever happen overnight, but once you’ve got a strategy in place that takes into account all of the key areas of modern marketing, success should come in time. Once you have built up just a small audience of engaged followers, results should start to improve exponentially as you start tapping into the potential of viral marketing, community building, and social media.

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Featured photo credit: Tumblr via 66.media.tumblr.com

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Last Updated on January 13, 2022

15 Best Places for Expats to Live (And Why)

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15 Best Places for Expats to Live (And Why)

Many of us dream of living abroad but can often be scared to make such a big change to our routine lifestyles and leave our home countries behind. Daunting as it may be, living abroad can be a rewarding and fulfilling endeavor and can give you the quality of life you have been looking for.

From a warmer climate to a more easy going way of life, there are many foreign countries favored by expats who stay for a long time – and sometimes forever. Taking into consideration livings standards, opportunities and social aspects, here are our top 15 best places to live as an expat and why.

1. Thailand

A hot spot for expats, the ‘land of smiles’ as it’s commonly known offers expats a tropical climate, a huge array of sandy beaches and islands to explore, and a rich culture. The cost of living in Thailand is extremely low, and when combined with the friendly tax system means that disposable income can be very high.

Bangkok, Thailand’s capital city, offers expats great employment opportunities.

2. Switzerland

Another popular destination for expats, Switzerland offers exciting employment packages and a high standard of living. It’s great for those who love the outdoors, as there are many beautiful lakes, mountains to hike in and skiing in the winter. The school standards for expats are also excellent, making it appealing for those with children. English is also widely spoken so day-to-day living can be stress free.

Unemployment in Switzerland is low and expats moving here don’t need to worry too much about finding a job before they arrive.

3. Australia

Many foreigners who visit Australia don’t want to leave as it offers a great quality of life, beautiful beaches and a warm climate. Making friends in Australia is easy too, due to the lack of language barrier and the large number of expats who already live here. Australia is a great place to move to if you have children because of its wide range of schooling possibilities and recreational outdoor activities.

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Low population levels and high quality of life are two of the main reasons expats choose Australia as a place to live.

4. Singapore

Expats in Singapore can benefit from generous financial packages, great career opportunities and low tax rates. Although education is expensive here, it is rated one of the top places for raising children abroad due to the quality of the education system and the array of schools.

Public transport such as buses and MRT (Mass Rapid Transit) are cheap and very reliable in Singapore.

5. South Korea

South Korea offers expats a unique range of opportunities and a very different way of living. Jobs for expats are easy to find and usually very well paid, with apartments provided by the employer on the most part making living costs even lower. There are also many tight-knit expat communities in South Korea, making it easy to socialize and meet new friends. The excellent education system is also a pro for families wanting to move to this culture-rich country.

South Korea has a cheap public healthcare system and offers great medical care, with most doctors speaking English.

6. New Zealand

New Zealand is constantly on the lookout for skilled workers to expedite to the country – especially those under the age of 30 – and skilled migrants can be granted a stay for up to five years. It offers a good climate and although income levels can be lower than other countries, quality of life is high, with its awe-inspiring scenery, low crime rate and state sponsored healthcare.

New Zealand is great for those looking for a laid back and active outdoors lifestyle.

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7. Canada

Its national healthcare system, friendly locals and very high quality of life are just a few of the reason expats choose Canada as a place to live. It’s very welcoming to expats and skills shortages encourage foreigners to move here in order for the country to grow economically. It’s easy for expats to feel comfortable quickly in Canada due to its multicultural environment.

Canada was largely unaffected by the economic crisis, making it a very popular country for expats.

8. Qatar

Qatar is becoming increasingly popular among expats with an estimated 500 new arrivals every day. The salaries are generous and are tax free too, making disposable income very high. Car and housing allowances are part of many remuneration packages, and education for your children and airfares are often included.

The cost of living is lower in Qatar than in other UAE countries but salaries can still be just as generous.

9. Hong Kong

Where east truly meets the west, this bustling island has a population of over seven million people. If you’re looking for a fast-paced environment and an active nightlife, Hong Kong is definitely the place to be. Benefits for expats include its advanced healthcare system and elevated standards of schooling for children, along with great employment opportunities. The cost of living in Hong Kong can be high, so trying to negotiate a housing allowance with your employer can be beneficial.

Hong Kong is great for those looking for high incomes and career advancement.

10. Japan

As an expat destination, Japan offers a rich culture and a chance to experience a very different day-to-day life. Currently around two million expats live in Japan, and in the larger cities such as Tokyo a large portion of the population speaks English. English speakers are also in demand and there are a large number of opportunities for language teachers, especially in the capital.

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Japan offers a high standard of living for expats and a good education system for those with children.

11. Spain

Spain is a very popular destination for expats due to the high temperatures and year-round sunshine. EU residents don’t require a visa to work here, meaning the move can be a lot easier. Skilled foreign workers also continue to be in demand with jobs such as engineering, customer service, skilled trades and language teachers widely available.

A huge 14% of Spain’s population are expats from a variety of foreign countries.

12. Dubai

Two of the main attractions of moving to Dubai are the tax-free salaries and the warm climate. Some of the most popular jobs for expats are in construction, banking, oil and tourism. You can also enjoy a busy social life in Dubai as the expat community is thriving. Although it can be an expensive country, the tax-free salary means you experience a higher quality of life than in other countries.

You will need a work permit, residence visa and an Emirates ID card to live in Dubai as an expat.

13. Germany

Germany is one of Europe’s most populous countries, with around 82.4 million people. It’s a lively and inexpensive country to live in as an expat, and if you have children the education system is great and healthcare is to a high standard. An estimated 250,000 expats live in Germany currently, with the numbers rising every year.

If you are already an EU citizen, you don’t need a visa to live and work in Germany.

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14. The Netherlands

The Netherlands is a great place for expats who love the outdoors. Cycling is one of the main modes of transport and looking after the environment is widely recognized. There are a lot of English speakers in the Netherlands too, but learning the language can work to your advantage and make day-to-day life that little bit easier. Skilled expats can also benefit from a tax-free allowance equivalent to 30% if they meet the correct criteria.

It is often more important to be able to speak fluent English than to speak Dutch when looking for employment in the Netherlands.

15. China

China offers expats great employment opportunities with little competition. Those who embrace the culture and decide they want to live in China long term can see a host of employment opportunities as its economy is growing rapidly every year. Economists predict it will overtake the US as the world’s largest economy by 2018. China also offer expats low living costs and high disposable incomes, which is why many look to live here for a higher quality of life.

Shanghai and Beijing are the most popular destinations for expats who live in China.

Featured photo credit: Saulo Mohana via unsplash.com

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