Advertising
Advertising

10 Steps to Extraordinary Business Success

10 Steps to Extraordinary Business Success

A lot of things you do to bring your business success occur during the early stages, such as when thinking of a new idea that will stand out among the competition. Nonetheless, successful companies have marketing strategies that deliver long-term results, and being committed to them is crucial for future success. Today’s digital world also presents many new opportunities for growth, including the following.

1. Viral Marketing

The connected world makes it easier than ever to share new ideas with the masses, and a viral marketing strategy capitalizes on online media, like social media and bookmarking websites, to spread content quickly. Viral marketing is all about finding a way to encourage your existing customers to share great online content with their friends, family, colleagues, and the rest of the world at large.

2. Unconventional PR

The digital world is a crowded and noisy one, and standing out among the competition sometimes requires a more unconventional approach. Publishing content that’s controversial is sure to inspire conversation while carrying out some daring stunts will help generate a buzz around your brand. It might not impress everyone, but some unconventional PR will certainly get people talking about you.

Advertising

3. Social Media Presence

With 1.65 billion active monthly users, Facebook is hardly just a passing fad, and social media has become one of the most common reasons for people to get online every day, whether they’re using a mobile device or a desktop computer. As such, building up a presence on social media through a mix of community building and paid promotion will greatly increase your brand’s visibility.

4. Traditional Marketing

While there’s no doubting the effectiveness of internet marketing in today’s digital age, traditional marketing shouldn’t be neglected either. After all, many people still spend hours every week in front of the TV, while others would never sacrifice the printed newspaper or magazine to read the news online instead. Offline ads still have an impact, even if they’re not as important as they once were.

5. Outstanding Content

Content is a core area of any digital marketing strategy and, although it has been around in one form or another since the dawn of modern advertising, the digital medium greatly increases its potential. Content that is helpful, relevant, or even just thoroughly entertaining forms the bulk of any solid digital marketing strategy as well as the basis for any kind of viral marketing.

Advertising

6. Sustainable Emailing

No, email is not going out of fashion to make way for social media, despite what some people might have you believe. Almost everyone in the western world has an email address, with most people checking their emails multiple times per day. Email is where your customers are, so it stands to reason that an email marketing campaign can bring excellent rewards, provided you’re writing to the right people.

7. Authority Blogging

There are over 150 million blogs in the world, but only a small percentage of them have a truly engaged audience. However, the trusty blog presents a simple platform for building up authority for both your brand and you as an individual. Authority blogs, which are clearly written by people who know their industries, become widely respected and known for what they are, greatly elevating the brand in the process.

8. Affiliate Programs

Affiliate marketing is often seen as the domain of spammers and junk digital products, but it depends entirely on how you approach it. Getting others to sell products while letting them keep a percentage of the revenue has been around since the birth of modern commerce, and it presents the potential to free up your time to focus on core areas of your business.

Advertising

9. Trade Fairs

Again, not all modern marketing has to take place online, and there’s still no online substitute for the traditional trade show. Just consider, for example, the enormous popularity of the annual Consumer Electronics Show, and how startups or small businesses use it to raise awareness to new and upcoming products. Trade fairs present an excellent opportunity to announce new products and partnerships and build up excitement.

10. Community Building

The evolution of the digital world and social media has made community building a key priority for any modern marketing campaign. By investing in meaningful connections between your brand and its followers, you’ll be able to create a whole army of passionate brand ambassadors who will spread the word about your brand and its products and services.

Final Words

None of the above will ever happen overnight, but once you’ve got a strategy in place that takes into account all of the key areas of modern marketing, success should come in time. Once you have built up just a small audience of engaged followers, results should start to improve exponentially as you start tapping into the potential of viral marketing, community building, and social media.

Advertising

Featured photo credit: Tumblr via 66.media.tumblr.com

More by this author

How To Get Rid Of Embarrassing Eczema On Your Hands What You Need To Know About Eczema Valuable Tips On How To Get Super Fit Valuable Tips on How To Lose Weight in Time for Summer Understanding Erectile Dysfunction (ED)

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 7 Things To Consider Before Hiring An Advertising Agency 3 9 Things Every Marketer Should Do 4 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 5 SEO Tools Every Business Should Be Using in 2017

Read Next

Advertising
Advertising
Advertising

Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

Advertising

Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

Advertising

21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

Advertising

31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

Advertising

43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

More Articles About Successful People

Featured photo credit: LinkedIn Sales Navigator via unsplash.com

Read Next