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10 Steps to Extraordinary Business Success

10 Steps to Extraordinary Business Success

A lot of things you do to bring your business success occur during the early stages, such as when thinking of a new idea that will stand out among the competition. Nonetheless, successful companies have marketing strategies that deliver long-term results, and being committed to them is crucial for future success. Today’s digital world also presents many new opportunities for growth, including the following.

1. Viral Marketing

The connected world makes it easier than ever to share new ideas with the masses, and a viral marketing strategy capitalizes on online media, like social media and bookmarking websites, to spread content quickly. Viral marketing is all about finding a way to encourage your existing customers to share great online content with their friends, family, colleagues, and the rest of the world at large.

2. Unconventional PR

The digital world is a crowded and noisy one, and standing out among the competition sometimes requires a more unconventional approach. Publishing content that’s controversial is sure to inspire conversation while carrying out some daring stunts will help generate a buzz around your brand. It might not impress everyone, but some unconventional PR will certainly get people talking about you.

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3. Social Media Presence

With 1.65 billion active monthly users, Facebook is hardly just a passing fad, and social media has become one of the most common reasons for people to get online every day, whether they’re using a mobile device or a desktop computer. As such, building up a presence on social media through a mix of community building and paid promotion will greatly increase your brand’s visibility.

4. Traditional Marketing

While there’s no doubting the effectiveness of internet marketing in today’s digital age, traditional marketing shouldn’t be neglected either. After all, many people still spend hours every week in front of the TV, while others would never sacrifice the printed newspaper or magazine to read the news online instead. Offline ads still have an impact, even if they’re not as important as they once were.

5. Outstanding Content

Content is a core area of any digital marketing strategy and, although it has been around in one form or another since the dawn of modern advertising, the digital medium greatly increases its potential. Content that is helpful, relevant, or even just thoroughly entertaining forms the bulk of any solid digital marketing strategy as well as the basis for any kind of viral marketing.

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6. Sustainable Emailing

No, email is not going out of fashion to make way for social media, despite what some people might have you believe. Almost everyone in the western world has an email address, with most people checking their emails multiple times per day. Email is where your customers are, so it stands to reason that an email marketing campaign can bring excellent rewards, provided you’re writing to the right people.

7. Authority Blogging

There are over 150 million blogs in the world, but only a small percentage of them have a truly engaged audience. However, the trusty blog presents a simple platform for building up authority for both your brand and you as an individual. Authority blogs, which are clearly written by people who know their industries, become widely respected and known for what they are, greatly elevating the brand in the process.

8. Affiliate Programs

Affiliate marketing is often seen as the domain of spammers and junk digital products, but it depends entirely on how you approach it. Getting others to sell products while letting them keep a percentage of the revenue has been around since the birth of modern commerce, and it presents the potential to free up your time to focus on core areas of your business.

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9. Trade Fairs

Again, not all modern marketing has to take place online, and there’s still no online substitute for the traditional trade show. Just consider, for example, the enormous popularity of the annual Consumer Electronics Show, and how startups or small businesses use it to raise awareness to new and upcoming products. Trade fairs present an excellent opportunity to announce new products and partnerships and build up excitement.

10. Community Building

The evolution of the digital world and social media has made community building a key priority for any modern marketing campaign. By investing in meaningful connections between your brand and its followers, you’ll be able to create a whole army of passionate brand ambassadors who will spread the word about your brand and its products and services.

Final Words

None of the above will ever happen overnight, but once you’ve got a strategy in place that takes into account all of the key areas of modern marketing, success should come in time. Once you have built up just a small audience of engaged followers, results should start to improve exponentially as you start tapping into the potential of viral marketing, community building, and social media.

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Featured photo credit: Tumblr via 66.media.tumblr.com

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Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

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    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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