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6 Highest Paying Jobs For The Social Media Savvy

6 Highest Paying Jobs For The Social Media Savvy

How would you like to earn $1.5 million a year just by un-boxing new items on YouTube?

Or how about getting more than $80,000 by approving posts on social media platforms?

The world has certainly changed a lot since the introduction of social media. Now, Facebook and Twitter have become places to ‘hang-out’. Instagram and Pinterest on the other hand, embody a large virtual shopping center. Aside from communicating with loved ones, these channels have become avenues to get hired and earn money, too. In fact, there are several careers today which didn’t exist ten years ago!

Think you’re social media savvy enough? Try your hand at these high-paying jobs and you might just land a dream job unlike anything else.

*Note: salary estimates are taken from Payscale and Indeed.

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1. Social Media Influencer

An ‘influencer’ can mean many things: however, it typically involves someone with a) a large online following, and b) is highly engaged with their audience that they essentially have an impact on what these people purchase. In order to become an effective social media influencer, you must first establish yourself on the Web. Other skills you need include:

  • expertise on a particular platform (i.e. Instagram, YouTube, Facebook, Twitter)
  • creativity for creating unique content (i.e. video, stories, etc.)
  • interpersonal skills (for keeping relationships with other Influencers, audiences, and clients)

Estimated Salary: if you want to begin a real career on social media, starting as an Influencer is a good ticket. Depending on the clients you work with, your experience, and level of skills you possess, you could earn anywhere from $35,000 to $50,000.

2. Social Media Strategist

Also called a social media specialist, this person is in-charge of watching social media trends and how companies can integrate these into their business strategies. This typically requires a year or more of experience, as the Web is highly dynamic and decisions cannot simply be made based on hunches. This job would also need knowledge on analytics and algorithm processes.

Unlike Influencers, strategists need expertise on popular social media platforms – not just in one. A few things you would do include:

  • creating social media strategies for different online platforms
  • developing promotions and interacting with audiences
  • coordinating with other experts (i.e. copywriters) for social media posts
  • performing and analyzing analytics to discover efficiency of campaigns

Average Salary: A social media strategist can enjoy a median income of $50,000. But for tenured of specialized agents, it can go upwards to about $79,000, especially for managerial positions. Not bad for burning the midnight oil on trending topics.

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3. Marketing Consultant

Want to step up your game? A marketing consultant can work independently, or at a consulting agency. As their main role calls for providing professional information on marketing trends, channels, and promotions, knowledge of social media is crucial.

Interested in helping businesses meet their goals through targeted marketing projects on Facebook or Instagram? This might just be the job for you. Aside from social media skills, a marketing consultant also needs to:

  • perform research about the industry, market, trends, etc. of your clients
  • give detailed reports and recommendations to make educated marketing plans
  • aid in new product or service offerings
  • track sales, progress, and performance over time

Average Salary: As you’re no longer just focused on publishing posts or scrolling through News Feeds, pay also gets a boost at an average of $57,000. If you climb up to higher positions such as marketing director or manager, that number could rise to $150,000 a year. Sweet!

4. Community Manager

It’s not easy building a brand online. That’s why social media savvy individuals already have an edge, especially if they have built a strong, loyal following over time. If this is your cup of tea, try applying as a community manager for brands or businesses you’re passionate about. Basically, you become the face of the company: handling everything from social media marketing, content creation, PR, and even customer relations.

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social-media-manager

    So don’t forget to polish up on these other skills to improve your chances at this new career:

    • come up with smart strategies for the future of the business or brand
    • answer feedback from customers, clients, partners, or media
    • plan events or meet-ups in the community
    • write blogs, newsletters, and other forms of communication for the company

    Average Salary: Depending on your experience, average salary for this job is typically $48,000. However, you could get $73,000 based on where you work. Job satisfaction is rated high on this profession, so it’s definitely an option worth looking into.

    5. Marketing Communications Director

    If you’ve applied your social media savvy in certain positions before (such as a social media expert or a digital marketer), then this could be the next step in your career. Think of this role as a combination of a marketing consultant and a community manager. In some companies, you might even be involved in SEO, web design, or email marketing. If you plan on landing a job as marketing communications director, check off a couple of these skills first:

    • ability to coordinate well with partner agencies
    • oversee market data analysis and evaluation
    • create and execute strategies to boost market share
    • get final approval for all marketing plans and/or promotions

    Average Salary: As you’re going to be in-charge of both new and traditional marketing campaigns, it’s important that possess strong communication and analytical talents. The payoff is good though: at a median salary of $76,000 or up to $140,000 for more tenured individuals.

    6. Vice President of Communications

    Ready to become the top gun? As vice president of communications, you’re definitely taking your social media knowledge to new heights. Now, you won’t only be rubbing elbows with online influencers, but more importantly, the media. You will directly manage, enhance, promote, and protect a business’ reputation. Quite similar to the role of a community manager (albeit with more responsibility), you are the face of the brand you represent.

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    So get ready for these responsibilities:

    • report directly to the president of the company
    • develop and/or contribute to applicable non-profit programs
    • create, integrate, and implement various PR activities for the growth of the company
    • drive awareness and support for the business or company
    • mentor and/or develop staff

    Average Salary: This leads the pack for high-paying social media jobs in 2016 with a median income of $126,000. Got more than five years of experience under your belt? You could be looking at $223,000 a year for your expertise. Not bad.

    Who says the Internet does no one good? If you’re careful to turn that knowledge into real skill, with practice and patience, you could be earning top dollars by simply being social media savvy.

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    5 Powerful Ideas on How to Be Productive at Work

    5 Powerful Ideas on How to Be Productive at Work

    Not being able to stay productive at work is a problem that everyone runs into at some point; no matter how much you like your job, there are certain factors that prevent you from staying at maximum proficiency throughout the whole day.

    A lack of productive focus at work can lead to extra stress on yourself, missed deadlines, passed opportunities, raise denial, demotion and even termination.

    So, if you are someone who has trouble with your productivity, here are five effective tips on how to be productive at work:

    1. Take breaks

    First and foremost, it’s important for you to take regular breaks. Trying to work throughout the whole day will tire your brain, which will then cause you to doze off and think about something else.

    If you keep working your brain, it will fill up and get jumbled with information—sort of like a computer hard drive. Taking a break would be like resetting your computer so that it can start afresh, or de-fragmenting the data so that all the information is in order.

    This is a great thing because it allows you to solve problems you were unable to solve previously, by seeing it differently; if you are able to organize your thoughts properly, you will be able to take in new information more easily.

    There have even been studies about methods of saving time and staying proficient, and taking breaks is one of the leading factors.

    According to Christine Hohlbaum, the author of The Power of Slow: 101 Ways to Save Time in Our 24/7 World, eating lunch away from your work area every day will greatly increase your productivity. Eating in your work area will give you the illusion that you are working, but whether you like it or not, your brain will begin to wander and think of something else and then you will be working tirelessly with no progress.

    It’s important to take breaks before and during work too: if you come to work in a rush because you woke up late, your mind will not be mentally prepared for the day ahead, and you will spend the first 10 to 15 minutes trying to get organized and composed before you can actually start working.

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    Instead, you should try to wake up 20 minutes earlier than the time it would take you to “just get” to work. Take that time to stare off into space and not worry about anything.

    If you do this, your brain will be empty and ready for all the challenges it has coming for the next few hours.

    If your employer only allows a set amount of breaks during the workday, that doesn’t mean you can’t just get up and walk around for a quick break every now and then.

    Even if it’s only 5 minutes, it will refresh your brain and you will gain renewed energy to do your job.

    Learn more about The Importance of Scheduling Downtime.

    2. Pace yourself and balance your workload

    One problem that most people run into is that they underestimate the amount of work they have to do, and end up doing 50% of the work in the last 20% of the time they have to do it. This is due to an issue of balancing one’s workload.

    When you receive a project, or are doing a job you normally do, take some time to really plan out your work schedule.

    Consider how much time it took you to do this last time; determine how you can break the project into smaller parts and which can only be accomplished on certain days, and whether anything might come up that could interfere with your plan.

    All of these questions are important for starting on a project, and when answered, they will help you stay productive throughout each day.

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    For example, if you needed to design a project to map out the amount of aid offered in various regions after Hurricane Sandy, you can break it up as follows:

    You will need to know what organizations are offering help to begin with, how much aid those organizations gave or plan to give, which regions were hit by Sandy, and which regions suffered the greatest losses.

    You start this project on a Thursday and know you have until Tuesday to gather this information.

    In order to stay productive, you need to plan out your work week—now you know you can find out which organizations are involved in helping the Hurricane Sandy Victims any day since that information is online, but gathering information on the organizations may require you to call them.

    Since phone calls can only be done during week days, you have to plan on gathering all of that information before the weekend comes.

    That is just one example of a situation in which pre-planning your project will help you stay productive; had you researched the affected regions first, you would not have received the info on the organizations until the weekend, and may have missed your chance to call them.

    That, in turn, would have wasted time you could have spent working on this project to finish it.

    Knowing what you need to do, when you can do it, and how long it will take you, is important in balancing your workload and being more productive and efficient.

    3. Put your work first

    This is an issue that usually occurs with young people who are new to the workforce: they’re often tempted with offers to go out at midday, and then come back lost in thought and unfocused on their work-related tasks.

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    While it is important to take breaks, your breaks should consist of you clearing your mind, not loading it up with other less important information—like sports.

    However, that is not the only situation where you need to worry about putting your work first before all else.

    In a work environment, the senior employees will oftentimes push some of their menial tasks onto the newer employees. If you fall into that category, you need to know that their work is not your work, so if you have tasks that need to be done, you need to do it first.

    If you are a new employee, you must learn to say no to other people even when it means you may not be in their good graces anymore. You can help others out once your work is done, but you are paid to do your own work, not anyone else’s.

    4. Don’t open your browser unless you need them

    In this day and age, everyone is constantly monitoring their social network. This is a major pain point for companies, which is why many don’t allow employees to access their social networks on company workstations.

    When you are at work, disconnect the internet from your phone and keep your browsers closed so you’re not tempted to log onto your social media accounts or browse any sites that are not work-related.

    If you keep your browsers closed and phone tucked away, only to be used in an emergency, you will find yourself being a more productive employee right away. 

    5. Try to be happy and optimistic

    If you always have a negative outlook on life, you will be more distracted and less motivated to get work done, so it’s important for you to start your day off right.

    This can be done by having a good breakfast or by taking time in the morning to watch one of your favorite TV shows before work.

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    If you are happy, you will find yourself able to work much more productively as your mind won’t wander into worrying about something else.

    Also, if you stay optimistic and keep telling yourself that you can do whatever you set your mind to, the tasks will seem much less daunting and will go by much more quickly.

    Take a look at more effective ways to stay positive at work:

    15 Ways To Stay Positive At Work

    Happiness and optimism are the keys to being a productive and happy employee.

    All in all, heed the five tips above and you will find yourself being one of the most productive people at your company.

    While you do not need to master them all, each and every one of them will help you become a better and more efficient employee.

    Featured photo credit: Pexels via pexels.com

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