Advertising

6 Highest Paying Jobs For The Social Media Savvy

6 Highest Paying Jobs For The Social Media Savvy
Advertising

How would you like to earn $1.5 million a year just by un-boxing new items on YouTube?

Or how about getting more than $80,000 by approving posts on social media platforms?

The world has certainly changed a lot since the introduction of social media. Now, Facebook and Twitter have become places to ‘hang-out’. Instagram and Pinterest on the other hand, embody a large virtual shopping center. Aside from communicating with loved ones, these channels have become avenues to get hired and earn money, too. In fact, there are several careers today which didn’t exist ten years ago!

Think you’re social media savvy enough? Try your hand at these high-paying jobs and you might just land a dream job unlike anything else.

*Note: salary estimates are taken from Payscale and Indeed.

Advertising

1. Social Media Influencer

An ‘influencer’ can mean many things: however, it typically involves someone with a) a large online following, and b) is highly engaged with their audience that they essentially have an impact on what these people purchase. In order to become an effective social media influencer, you must first establish yourself on the Web. Other skills you need include:

  • expertise on a particular platform (i.e. Instagram, YouTube, Facebook, Twitter)
  • creativity for creating unique content (i.e. video, stories, etc.)
  • interpersonal skills (for keeping relationships with other Influencers, audiences, and clients)

Estimated Salary: if you want to begin a real career on social media, starting as an Influencer is a good ticket. Depending on the clients you work with, your experience, and level of skills you possess, you could earn anywhere from $35,000 to $50,000.

2. Social Media Strategist

Also called a social media specialist, this person is in-charge of watching social media trends and how companies can integrate these into their business strategies. This typically requires a year or more of experience, as the Web is highly dynamic and decisions cannot simply be made based on hunches. This job would also need knowledge on analytics and algorithm processes.

Unlike Influencers, strategists need expertise on popular social media platforms – not just in one. A few things you would do include:

  • creating social media strategies for different online platforms
  • developing promotions and interacting with audiences
  • coordinating with other experts (i.e. copywriters) for social media posts
  • performing and analyzing analytics to discover efficiency of campaigns

Average Salary: A social media strategist can enjoy a median income of $50,000. But for tenured of specialized agents, it can go upwards to about $79,000, especially for managerial positions. Not bad for burning the midnight oil on trending topics.

Advertising

3. Marketing Consultant

Want to step up your game? A marketing consultant can work independently, or at a consulting agency. As their main role calls for providing professional information on marketing trends, channels, and promotions, knowledge of social media is crucial.

Interested in helping businesses meet their goals through targeted marketing projects on Facebook or Instagram? This might just be the job for you. Aside from social media skills, a marketing consultant also needs to:

  • perform research about the industry, market, trends, etc. of your clients
  • give detailed reports and recommendations to make educated marketing plans
  • aid in new product or service offerings
  • track sales, progress, and performance over time

Average Salary: As you’re no longer just focused on publishing posts or scrolling through News Feeds, pay also gets a boost at an average of $57,000. If you climb up to higher positions such as marketing director or manager, that number could rise to $150,000 a year. Sweet!

4. Community Manager

It’s not easy building a brand online. That’s why social media savvy individuals already have an edge, especially if they have built a strong, loyal following over time. If this is your cup of tea, try applying as a community manager for brands or businesses you’re passionate about. Basically, you become the face of the company: handling everything from social media marketing, content creation, PR, and even customer relations.

Advertising

social-media-manager

    So don’t forget to polish up on these other skills to improve your chances at this new career:

    • come up with smart strategies for the future of the business or brand
    • answer feedback from customers, clients, partners, or media
    • plan events or meet-ups in the community
    • write blogs, newsletters, and other forms of communication for the company

    Average Salary: Depending on your experience, average salary for this job is typically $48,000. However, you could get $73,000 based on where you work. Job satisfaction is rated high on this profession, so it’s definitely an option worth looking into.

    5. Marketing Communications Director

    If you’ve applied your social media savvy in certain positions before (such as a social media expert or a digital marketer), then this could be the next step in your career. Think of this role as a combination of a marketing consultant and a community manager. In some companies, you might even be involved in SEO, web design, or email marketing. If you plan on landing a job as marketing communications director, check off a couple of these skills first:

    • ability to coordinate well with partner agencies
    • oversee market data analysis and evaluation
    • create and execute strategies to boost market share
    • get final approval for all marketing plans and/or promotions

    Average Salary: As you’re going to be in-charge of both new and traditional marketing campaigns, it’s important that possess strong communication and analytical talents. The payoff is good though: at a median salary of $76,000 or up to $140,000 for more tenured individuals.

    6. Vice President of Communications

    Ready to become the top gun? As vice president of communications, you’re definitely taking your social media knowledge to new heights. Now, you won’t only be rubbing elbows with online influencers, but more importantly, the media. You will directly manage, enhance, promote, and protect a business’ reputation. Quite similar to the role of a community manager (albeit with more responsibility), you are the face of the brand you represent.

    Advertising

    So get ready for these responsibilities:

    • report directly to the president of the company
    • develop and/or contribute to applicable non-profit programs
    • create, integrate, and implement various PR activities for the growth of the company
    • drive awareness and support for the business or company
    • mentor and/or develop staff

    Average Salary: This leads the pack for high-paying social media jobs in 2016 with a median income of $126,000. Got more than five years of experience under your belt? You could be looking at $223,000 a year for your expertise. Not bad.

    Who says the Internet does no one good? If you’re careful to turn that knowledge into real skill, with practice and patience, you could be earning top dollars by simply being social media savvy.

    More by this author

    Al Gomez

    SEO Expert and Entrepreneur

    How to Be Assertive Without Being Too Aggressive 5 Ingenious Ways You Can Remodel and Improve Your Home Office Car Accessories That’ll Make Traffic More Bearable 4 Car Accessories That’ll Make Your Car Safer And More Comfortable To Drive Frameless Photo Display Ideas Think Outside the Frames: Frameless Photo Display Ideas 8 Quick Tips To Make A Stress-Free Move For The Family

    Trending in Career Advice

    1 The Lifehack Show: Standing Out in Today’s Job Market with Dr. Julia Ivy 2 Clueless On Your Career? Sabbatical vs. Career Break 3 10 Essential Career Change Questions To Ask Yourself This Year 4 10 Job Search Tools Every Jobseekers Need To Know About 5 If You Have This Key Behavior, You’ll Be More Successful Than 90% Of People

    Read Next

    Advertising
    Advertising

    Published on July 27, 2021

    15 Smart Video Conferencing Etiquette Tips to Follow

    15 Smart Video Conferencing Etiquette Tips to Follow
    Advertising

    During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

    But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

    Put the Pro in Professional

    After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

    1. Mute Your Mobile and Other Devices

    The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

    Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

    2. Dress the Part

    While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

    Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

    For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

    Advertising

    Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

    3. Stage Your Workspace

    Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

    Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

    4. Put Some Thought Into Lighting and Perspective

    Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

    Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

    Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

    Remember That Half of Life Is Showing Up

    5. Arrive on Time

    In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

    Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

    Advertising

    6. Turn on Your Video

    Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

    If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

    Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

    7. Plan Ahead Before Sharing Your Screen

    Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

    Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

    Attend to the Pesky Details

    8. Make Sure That Meetings Remain Right-Sized

    With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

    Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

    9. Remember to “Unmute” Before You Speak

    Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

    Advertising

    Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

    10. Stay on Point to Keep the Meeting Length in Check

    As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

    Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

    Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

    Talking Has a Time and a Place

    11. Chat Appropriately

    Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

    At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

    12. Use the “Raise Hand” Feature to Avoid Interruptions

    The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

    Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

    Advertising

    13. Don’t Record the Session or Take Photos Without Prior Permission

    In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

    Manage Yourself

    14. Minimize Distractions

    While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

    Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

    15. Save Snacking for Later

    Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

    However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

    Final Thoughts

    Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

    Featured photo credit: Chris Montgomery via unsplash.com

    Reference

    Read Next