Advertising
Advertising

6 Highest Paying Jobs For The Social Media Savvy

6 Highest Paying Jobs For The Social Media Savvy

How would you like to earn $1.5 million a year just by un-boxing new items on YouTube?

Or how about getting more than $80,000 by approving posts on social media platforms?

The world has certainly changed a lot since the introduction of social media. Now, Facebook and Twitter have become places to ‘hang-out’. Instagram and Pinterest on the other hand, embody a large virtual shopping center. Aside from communicating with loved ones, these channels have become avenues to get hired and earn money, too. In fact, there are several careers today which didn’t exist ten years ago!

Think you’re social media savvy enough? Try your hand at these high-paying jobs and you might just land a dream job unlike anything else.

*Note: salary estimates are taken from Payscale and Indeed.

Advertising

1. Social Media Influencer

An ‘influencer’ can mean many things: however, it typically involves someone with a) a large online following, and b) is highly engaged with their audience that they essentially have an impact on what these people purchase. In order to become an effective social media influencer, you must first establish yourself on the Web. Other skills you need include:

  • expertise on a particular platform (i.e. Instagram, YouTube, Facebook, Twitter)
  • creativity for creating unique content (i.e. video, stories, etc.)
  • interpersonal skills (for keeping relationships with other Influencers, audiences, and clients)

Estimated Salary: if you want to begin a real career on social media, starting as an Influencer is a good ticket. Depending on the clients you work with, your experience, and level of skills you possess, you could earn anywhere from $35,000 to $50,000.

2. Social Media Strategist

Also called a social media specialist, this person is in-charge of watching social media trends and how companies can integrate these into their business strategies. This typically requires a year or more of experience, as the Web is highly dynamic and decisions cannot simply be made based on hunches. This job would also need knowledge on analytics and algorithm processes.

Unlike Influencers, strategists need expertise on popular social media platforms – not just in one. A few things you would do include:

  • creating social media strategies for different online platforms
  • developing promotions and interacting with audiences
  • coordinating with other experts (i.e. copywriters) for social media posts
  • performing and analyzing analytics to discover efficiency of campaigns

Average Salary: A social media strategist can enjoy a median income of $50,000. But for tenured of specialized agents, it can go upwards to about $79,000, especially for managerial positions. Not bad for burning the midnight oil on trending topics.

Advertising

3. Marketing Consultant

Want to step up your game? A marketing consultant can work independently, or at a consulting agency. As their main role calls for providing professional information on marketing trends, channels, and promotions, knowledge of social media is crucial.

Interested in helping businesses meet their goals through targeted marketing projects on Facebook or Instagram? This might just be the job for you. Aside from social media skills, a marketing consultant also needs to:

  • perform research about the industry, market, trends, etc. of your clients
  • give detailed reports and recommendations to make educated marketing plans
  • aid in new product or service offerings
  • track sales, progress, and performance over time

Average Salary: As you’re no longer just focused on publishing posts or scrolling through News Feeds, pay also gets a boost at an average of $57,000. If you climb up to higher positions such as marketing director or manager, that number could rise to $150,000 a year. Sweet!

4. Community Manager

It’s not easy building a brand online. That’s why social media savvy individuals already have an edge, especially if they have built a strong, loyal following over time. If this is your cup of tea, try applying as a community manager for brands or businesses you’re passionate about. Basically, you become the face of the company: handling everything from social media marketing, content creation, PR, and even customer relations.

Advertising

social-media-manager

    So don’t forget to polish up on these other skills to improve your chances at this new career:

    • come up with smart strategies for the future of the business or brand
    • answer feedback from customers, clients, partners, or media
    • plan events or meet-ups in the community
    • write blogs, newsletters, and other forms of communication for the company

    Average Salary: Depending on your experience, average salary for this job is typically $48,000. However, you could get $73,000 based on where you work. Job satisfaction is rated high on this profession, so it’s definitely an option worth looking into.

    5. Marketing Communications Director

    If you’ve applied your social media savvy in certain positions before (such as a social media expert or a digital marketer), then this could be the next step in your career. Think of this role as a combination of a marketing consultant and a community manager. In some companies, you might even be involved in SEO, web design, or email marketing. If you plan on landing a job as marketing communications director, check off a couple of these skills first:

    • ability to coordinate well with partner agencies
    • oversee market data analysis and evaluation
    • create and execute strategies to boost market share
    • get final approval for all marketing plans and/or promotions

    Average Salary: As you’re going to be in-charge of both new and traditional marketing campaigns, it’s important that possess strong communication and analytical talents. The payoff is good though: at a median salary of $76,000 or up to $140,000 for more tenured individuals.

    6. Vice President of Communications

    Ready to become the top gun? As vice president of communications, you’re definitely taking your social media knowledge to new heights. Now, you won’t only be rubbing elbows with online influencers, but more importantly, the media. You will directly manage, enhance, promote, and protect a business’ reputation. Quite similar to the role of a community manager (albeit with more responsibility), you are the face of the brand you represent.

    Advertising

    So get ready for these responsibilities:

    • report directly to the president of the company
    • develop and/or contribute to applicable non-profit programs
    • create, integrate, and implement various PR activities for the growth of the company
    • drive awareness and support for the business or company
    • mentor and/or develop staff

    Average Salary: This leads the pack for high-paying social media jobs in 2016 with a median income of $126,000. Got more than five years of experience under your belt? You could be looking at $223,000 a year for your expertise. Not bad.

    Who says the Internet does no one good? If you’re careful to turn that knowledge into real skill, with practice and patience, you could be earning top dollars by simply being social media savvy.

    More by this author

    Al Gomez

    SEO Expert and Entrepreneur

    How to Be Assertive Without Being Too Aggressive 5 Ingenious Ways You Can Remodel and Improve Your Home Office Car Accessories That’ll Make Traffic More Bearable 4 Car Accessories That’ll Make Your Car Safer And More Comfortable To Drive Frameless Photo Display Ideas Think Outside the Frames: Frameless Photo Display Ideas 8 Quick Tips To Make A Stress-Free Move For The Family

    Trending in Career Advice

    1 The Lifehack Show: Standing Out in Today’s Job Market with Dr. Julia Ivy 2 Clueless On Your Career? Sabbatical vs. Career Break 3 10 Essential Career Change Questions To Ask Yourself This Year 4 10 Job Search Tools Every Jobseekers Need To Know About 5 If You Have This Key Behavior, You’ll Be More Successful Than 90% Of People

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on March 29, 2021

    5 Types of Horrible Bosses and How to Beat Them All

    5 Types of Horrible Bosses and How to Beat Them All

    When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

    What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

    The Dream Type Of Manager

    My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

    I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

    My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

    Advertising

    “Okay…”

    That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

    I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

    The Complete Catalogue of Bad Managers

    The Bully

    My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

    However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

    Advertising

    The Invisible Boss

    This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

    It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

    The Micro Manager

    The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

    Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

    The Over Promoted Boss

    The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

    Advertising

    You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

    The Credit Stealer

    The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

    Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

    3 Essential Ways to Work (Cope) with Bad Managers

    Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

    1. Keep evidence

    Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

    Advertising

    Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

    Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

    2. Hold regular meetings

    Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

    3. Stand your ground, but be ready to jump…

    Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

    However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

    Good luck!

    Read Next