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6 Highest Paying Jobs For The Social Media Savvy

6 Highest Paying Jobs For The Social Media Savvy

How would you like to earn $1.5 million a year just by un-boxing new items on YouTube?

Or how about getting more than $80,000 by approving posts on social media platforms?

The world has certainly changed a lot since the introduction of social media. Now, Facebook and Twitter have become places to ‘hang-out’. Instagram and Pinterest on the other hand, embody a large virtual shopping center. Aside from communicating with loved ones, these channels have become avenues to get hired and earn money, too. In fact, there are several careers today which didn’t exist ten years ago!

Think you’re social media savvy enough? Try your hand at these high-paying jobs and you might just land a dream job unlike anything else.

*Note: salary estimates are taken from Payscale and Indeed.

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1. Social Media Influencer

An ‘influencer’ can mean many things: however, it typically involves someone with a) a large online following, and b) is highly engaged with their audience that they essentially have an impact on what these people purchase. In order to become an effective social media influencer, you must first establish yourself on the Web. Other skills you need include:

  • expertise on a particular platform (i.e. Instagram, YouTube, Facebook, Twitter)
  • creativity for creating unique content (i.e. video, stories, etc.)
  • interpersonal skills (for keeping relationships with other Influencers, audiences, and clients)

Estimated Salary: if you want to begin a real career on social media, starting as an Influencer is a good ticket. Depending on the clients you work with, your experience, and level of skills you possess, you could earn anywhere from $35,000 to $50,000.

2. Social Media Strategist

Also called a social media specialist, this person is in-charge of watching social media trends and how companies can integrate these into their business strategies. This typically requires a year or more of experience, as the Web is highly dynamic and decisions cannot simply be made based on hunches. This job would also need knowledge on analytics and algorithm processes.

Unlike Influencers, strategists need expertise on popular social media platforms – not just in one. A few things you would do include:

  • creating social media strategies for different online platforms
  • developing promotions and interacting with audiences
  • coordinating with other experts (i.e. copywriters) for social media posts
  • performing and analyzing analytics to discover efficiency of campaigns

Average Salary: A social media strategist can enjoy a median income of $50,000. But for tenured of specialized agents, it can go upwards to about $79,000, especially for managerial positions. Not bad for burning the midnight oil on trending topics.

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3. Marketing Consultant

Want to step up your game? A marketing consultant can work independently, or at a consulting agency. As their main role calls for providing professional information on marketing trends, channels, and promotions, knowledge of social media is crucial.

Interested in helping businesses meet their goals through targeted marketing projects on Facebook or Instagram? This might just be the job for you. Aside from social media skills, a marketing consultant also needs to:

  • perform research about the industry, market, trends, etc. of your clients
  • give detailed reports and recommendations to make educated marketing plans
  • aid in new product or service offerings
  • track sales, progress, and performance over time

Average Salary: As you’re no longer just focused on publishing posts or scrolling through News Feeds, pay also gets a boost at an average of $57,000. If you climb up to higher positions such as marketing director or manager, that number could rise to $150,000 a year. Sweet!

4. Community Manager

It’s not easy building a brand online. That’s why social media savvy individuals already have an edge, especially if they have built a strong, loyal following over time. If this is your cup of tea, try applying as a community manager for brands or businesses you’re passionate about. Basically, you become the face of the company: handling everything from social media marketing, content creation, PR, and even customer relations.

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social-media-manager

    So don’t forget to polish up on these other skills to improve your chances at this new career:

    • come up with smart strategies for the future of the business or brand
    • answer feedback from customers, clients, partners, or media
    • plan events or meet-ups in the community
    • write blogs, newsletters, and other forms of communication for the company

    Average Salary: Depending on your experience, average salary for this job is typically $48,000. However, you could get $73,000 based on where you work. Job satisfaction is rated high on this profession, so it’s definitely an option worth looking into.

    5. Marketing Communications Director

    If you’ve applied your social media savvy in certain positions before (such as a social media expert or a digital marketer), then this could be the next step in your career. Think of this role as a combination of a marketing consultant and a community manager. In some companies, you might even be involved in SEO, web design, or email marketing. If you plan on landing a job as marketing communications director, check off a couple of these skills first:

    • ability to coordinate well with partner agencies
    • oversee market data analysis and evaluation
    • create and execute strategies to boost market share
    • get final approval for all marketing plans and/or promotions

    Average Salary: As you’re going to be in-charge of both new and traditional marketing campaigns, it’s important that possess strong communication and analytical talents. The payoff is good though: at a median salary of $76,000 or up to $140,000 for more tenured individuals.

    6. Vice President of Communications

    Ready to become the top gun? As vice president of communications, you’re definitely taking your social media knowledge to new heights. Now, you won’t only be rubbing elbows with online influencers, but more importantly, the media. You will directly manage, enhance, promote, and protect a business’ reputation. Quite similar to the role of a community manager (albeit with more responsibility), you are the face of the brand you represent.

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    So get ready for these responsibilities:

    • report directly to the president of the company
    • develop and/or contribute to applicable non-profit programs
    • create, integrate, and implement various PR activities for the growth of the company
    • drive awareness and support for the business or company
    • mentor and/or develop staff

    Average Salary: This leads the pack for high-paying social media jobs in 2016 with a median income of $126,000. Got more than five years of experience under your belt? You could be looking at $223,000 a year for your expertise. Not bad.

    Who says the Internet does no one good? If you’re careful to turn that knowledge into real skill, with practice and patience, you could be earning top dollars by simply being social media savvy.

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    Last Updated on August 20, 2019

    How to Find New Growth Opportunities at Work

    How to Find New Growth Opportunities at Work

    Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up.

    You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out. But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

    Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

    “If you’re not moving forward, you’re moving backward.”

    It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

    Make a Point of Positioning Yourself as a Rising Star

    As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

    As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

    Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

    Employ these other useful tips to let your rising star qualities shine:

    1. Promote Your Successes to Your Higher-Ups

    When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

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    Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

    2. Cultivate Excellent Listening Skills

    Listen well, and ask great questions. Realize that people love to talk about themselves.

    But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

    If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

    Check out these important listening skills: 13 Powerful Listening Skills to Improve Your Life at Work and at Home

    3. Go to All Office Networking Events

    Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

    If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

    Take the Extra Step to Show Your Value to the Company

    Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

    The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

    Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

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    4. Show Initiative

    Commit yourself to whatever task you’re given, and make a point of going above and beyond.

    Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

    Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

    5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

    Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

    Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

    6. Go to Every Company Meeting Prepared and Ready to Learn

    A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

    Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

    Accelerate Your Career Growth Opportunities

    A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

    Try to see yourself from your boss’s position and evaluate your promote-ability.

    Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

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    These qualities will place you front and center when growth opportunities arise.

    Use these strategic tips to escalate your opportunities for growth:

    7. Find a Mentor

    With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

    Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

    Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

    Not sure how to find the right mentor? Here’s How to Find a Mentor That Will Help You Succeed.

    8. Map out Your Own Growth Opportunity Chart

    After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

    What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

    Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

    Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

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    You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

    9. Set Your Professional Bar High

    Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

    Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

    Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

    Let integrity be the cornerstone of all your interactions with clients and co-workers.

    The Bottom Line

    Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

    “Half of life is showing up.”

    The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

    Remember, your career is your business!

    More About Continuous Growth

    Featured photo credit: Zach Lucero via unsplash.com

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