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7 Steps to Start an Online Business as a Coach or Consultant

7 Steps to Start an Online Business as a Coach or Consultant

Do you have an offline business, and you’d love to transition to a freedom-based business model? Or perhaps you’re not a business owner, but you have solid experience, expertise, and passion for your career, and you’d love to reach more people. Either way, there is a method to bring your knowledge online, and in doing so, skyrocket your reach, leverage your time, and take the ceiling off your income.

Gone are the days where starting a business means you need to write out a long, detailed business plan, meet with bankers, take out a large loan, and build a brick-and-mortar business, hoping that the people in your community will become your customers.

In today’s world, with a laptop and an internet connection, you have the ability to start an online business.

One of the great ways to maintain a personal touch in your business, yet greatly increase your impact, is by starting an online consulting or coaching business.

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How do you do this?

1. Choose your target market

You might know this right away, or you might narrow it down as you gain experience. Think about who you want to serve, and get specific. Do you want to help moms with newborns? Do you want to help single men? Do you want to help corporate leaders? Think about your ideal client.

If you don’t know specifics right now, that’s fine. Clarity comes from taking action. As you start offering your services, you’ll learn about who it is that you really love working with as clients, and you can get more and more specific about exactly who you serve.

2. Select a specific problem you want to help your target market solve

Are you unsure what problem you could help people solve? Think about your life. What do people ask you to help them with? Do you find that people frequently ask for your advice or assistance with a certain problem?

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As you choose which problem you want to help your ideal clients solve, the more specific you are, the better. This is for two reasons. First of all, when you’re specific, you can really become an expert at helping that group of people. You can learn a lot about your target market, and can niche your services to solve their specific problems. This leads to better coaching or consulting results. Also, when you are very specific about who you serve and what problem you help them solve, your marketing materials will “speak” to them. You want your ideal clients to hear about your services and know that you’re the coach who can help them solve their exact problems.

If you’re not exactly sure which problem you want to help people solve, check out this free workbook to help you choose your niche. Also, it’s important again to note that clarity comes from taking action. As you begin working with coaching or consulting clients, you will learn what you love helping them overcome, and what you don’t enjoy as much. You’ll discover where you’re getting amazing results, and what energizes you. Your business can evolve as you go.

3. Critique your idea

Just because you think you have a good idea doesn’t necessarily mean people will actually pay you for it. Think about the problem you want to help people solve. Does it enable you to use your strengths? Do you have knowledge in that area? Can you offer value to others and help them transform their lives? Are people currently paying money to have this problem solved for them? Will your coaching or consulting services help them solve a problem big enough in their life that they’re willing to hire you for help?

4. Put your idea to the test

You can put your idea to the test by offering free 15-minute consultations to people. In Born For This, author Chris Guillebeau suggests giving brief, free consultations to 100 people. Name your session something catchy that helps people understand what they’ll get out of the session. Then, hop on the phone with them, give them a ton of value, and follow up with them on a later date for feedback.

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While you’re doing your free sessions, pay attention to how you feel. Do you feel excited and energized by helping people solve this problem? Or, do you feel drained and exhausted after these conversations? Do you enjoy working with these clients, or have you discovered you need to change your target market? Also, are you helping people get their desired results?

5. Find your ideal clients

Now that you’ve tested and tweaked your idea, and gained some experience, it’s time to find real clients. Think about your ideal clients. Where do they hang out online? Where do they hang out offline? What groups do they belong to? Which social media platform are they spending time on? You can have the world’s best coaching or consulting services, but unless you know how to get your offer in front of your ideal clients, you won’t have a solid business. Although it can be intimidating, you’ll need to get visible online in order for your ideal clients to discover you and your amazing services.

6. Become a legit business

When you’re ready to make your coaching or consulting business the real deal, it’s time to become a legit business. I recommend testing your idea first, before you spend tons of time and money investing in something that turns out to be nothing more than an “expensive hobby.”

At conferences for entrepreneurs, I have met many people who have paid thousands of dollars to have websites and business cards designed for them, but they have not yet built their informational products or actually offered their coaching or consulting services to anyone. In my opinion, it’s better to get out there, take action, and see if you have an idea that people would pay you for, before you spend a ton of money and time making it look like a “real business,” only to discover later that it’s not a viable idea.

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When creating your legit business as a coach or consultant, you can build a simple website that looks professional, and states who you are, who you serve, and how you can help your target market. It’s also a good idea to have a formal contract for your clients to sign when they purchase your services. This legal contract can discuss things such as your cancellation policy, refund policy, and expectations of your client. And, it’s wise to treat your business like an actual business. Have systems in place to keep track of the financial aspects of your business.

7. Grow your business

Now that you’re helping your ideal clients solve their problems, and they’re getting amazing results from your coaching or consulting services, you can scale your business. You can continue to offer 1:1 private coaching or consulting services, and exchange dollars for hours. Or, to leverage your time, increase your hourly income, and reach more people, you can offer services in a group format. You can also build online products such as e-books or courses. With those, the work is ‘front-loaded,’ meaning you do a lot of work up front, but can then collect income for a long period of time.

The time has never been better to start an online business as a coach or consultant. When you bring your expertise online, you can reach people around the world and influence many more people than you could in a traditional business.

Featured photo credit: Sean and Lauren / https://flickr.com via flickr.com

More by this author

Dr. Kerry Petsinger

Entrepreneur, Mindset & Performance Coach, & Doctor of Physical Therapy

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Last Updated on April 25, 2019

How to Write a Career Change Resume (With Examples)

How to Write a Career Change Resume (With Examples)

Shifting careers, tiny or big, can be paralyzing. Whether your desire for a career change is self-driven or involuntary, you can manage the panic and fear by understanding ‘why’ you are making the change.

Your ability to clearly and confidently articulate your transferable skills makes it easier for employers to understand how you are best suited for the job or industry.

A well written career change resume that shows you have read the job description and markets your transferable skills can increase your success for a career change.

3 Steps to Prepare Your Mind Before Working on the Resume

Step 1: Know Your ‘Why’

Career changes can be an unnerving experience. However, you can lessen the stress by making informed decisions through research.

One of the best ways to do this is by conducting informational interviews.[1] Invest time to gather information from diverse sources. Speaking to people in the career or industry that you’re pursuing will help you get clarity and check your assumptions.

Here are some questions to help you get clear on your career change:

  • What’s your ideal work environment?
  • What’s most important to you right now?
  • What type of people do you like to work with?
  • What are the work skills that you enjoy doing the most?
  • What do you like to do so much that you lose track of time?
  • Whose career inspires you? What is it about his/her career that you admire?
  • What do you dislike about your current role and work environment?

Step 2: Get Clear on What Your Transferable Skills Are[2]

The data gathered from your research and informational interviews will give you a clear picture of the career change that you want. There will likely be a gap between your current experience and the experience required for your desired job. This is your chance to tell your personal story and make it easy for recruiters to understand the logic behind your career change.

Make a list and describe your existing skills and experience. Ask yourself:

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What experience do you have that is relevant to the new job or industry?

Include any experience e.g., work, community, volunteer, or helping a neighbour. The key here is ANY relevant experience. Don’t be afraid to list any tasks that may seem minor to you right now. Remember this is about showcasing the fact that you have experience in the new area of work.

What will the hiring manager care about and how can you demonstrate this?

Based on your research you’ll have an idea of what you’ll be doing in the new job or industry. Be specific and show how your existing experience and skills make you the best candidate for the job. Hiring managers will likely scan your resume in less than 7 seconds. Make it easy for them to see the connection between your skills and the skills that are needed.

Clearly identifying your transferable skills and explaining the rationale for your career change shows the employer that you are making a serious and informed decision about your transition.

Step 3: Read the Job Posting

Each job application will be different even if they are for similar roles. Companies use different language to describe how they conduct business. For example, some companies use words like ‘systems’ while other companies use ‘processes’.

When you review the job description, pay attention to the sections that describe WHAT you’ll be doing and the qualifications/skills. Take note of the type of language and words that the employer uses. You’ll want to use similar language in your resume to show that your experience meets their needs.

5 Key Sections on Your Career Change Resume (Example)

The content of the examples presented below are tailored for a high school educator who wants to change careers to become a client engagement manager, however, you can easily use the same structure for your career change resume.

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Don’t forget to write a well crafted cover letter for your career change to match your updated resume. Your career change cover letter will provide the context and personal story that you’re not able to show in a resume.

1. Contact Information and Header

Create your own letterhead that includes your contact information. Remember to hyperlink your email and LinkedIn profile. Again, make it easy for the recruiter to contact you and learn more about you.

Example:

Jill Young

Toronto, ON | [email protected] | 416.222.2222 | LinkedIn Profile

2. Qualification Highlights or Summary

This is the first section that recruiters will see to determine if you meet the qualifications for the job. Use the language from the job posting combined with your transferable skills to show that you are qualified for the role.

Keep this section concise and use 3 to 4 bullets. Be specific and focus on the qualifications needed for the specific job that you’re applying to. This section should be tailored for each job application. What makes you qualified for the role?

Example:

Qualifications Summary

  • Experienced managing multiple stakeholder interests by building a strong network of relationships to support a variety of programs
  • Experienced at resolving problems in a timely and diplomatic manner
  • Ability to work with diverse groups and ensure collaboration while meeting tight timelines

3. Work Experience

Only present experiences that are relevant to the job posting. Focus on your specific transferable skills and how they apply to the new role.

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How this section is structured will depend on your experience and the type of career change you are making.

For example, if you are changing industries you may want to list your roles before the company name. However, if you want to highlight some of the big companies you’ve worked with then you may want to list the company name first. Just make sure that you are consistent throughout your resume.

Be clear and concise. Use 1 to 4 bullets to highlight your relevant work experiences for each job you list on your resume. Ensure that the information demonstrates your qualifications for the new job. Remember to align all the dates on your resume to the right margin.

Example:

Work Experience

Theater Production Manager 2018 – present

YourLocalTheater

  • Collaborated with diverse groups of people to ensure a successful production while meeting tight timelines

4. Education

List your formal education in this section. For example, the name of the degrees you received and the school who issued it. To eliminate biases, I would recommend removing the year you graduated.

Example:

Education

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  • Bachelor of Education, University of Western Ontario
  • Bachelor of Theater Studies with Honors, University of British Columbia

5. Other Activities or Interests

When you took an inventory of your transferable skills, what experiences were relevant to your new career path (that may not fit in the other resume sections?).

Example:

Other Activities

  • Mentor, Pathways to Education
  • Volunteer lead for coordinating all community festival vendors

Bonus Tips

Remember these core resume tips to help you effectively showcase your transferable skills:

  • CAR (Context Action Result) method. Remember that each bullet on your resume needs to state the situation, the action you took and the result of your experience.
  • Font. Use modern Sans Serif fonts like Tahoma, Verdana, or Arial.
  • White space. Ensure that there is enough white space on your resume by adjusting your margins to a minimum of 1.5 cm. Your resume should be no more than two pages long.
  • Tailor your resume for each job posting. Pay attention to the language and key words used on the job posting and adjust your resume accordingly. Make the application process easy on yourself by creating your own resume template. Highlight sections that you need to tailor for each job application.
  • Get someone else to review your resume. Ideally you’d want to have someone with industry or hiring experience to provide you with insights to hone your resume. However, you also want to have someone proofread your resume for grammar and spelling errors.

The Bottom Line

It’s essential that you know why you want to change careers. Setting this foundation not only helps you with your resume, but can also help you to change your cover letter, adjust your LinkedIn profile, network during your job search, and during interviews.

Ensure that all the content on your resume is relevant for the specific job you’re applying to.

Remember to focus on the job posting and your transferable skills. You have a wealth of experience to draw from – don’t discount any of it! It’s time to showcase and brand yourself in the direction you’re moving towards!

More Resources to Help You Change Career Swiftly

Featured photo credit: Parker Byrd via unsplash.com

Reference

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