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7 Steps to Start an Online Business as a Coach or Consultant

7 Steps to Start an Online Business as a Coach or Consultant

Do you have an offline business, and you’d love to transition to a freedom-based business model? Or perhaps you’re not a business owner, but you have solid experience, expertise, and passion for your career, and you’d love to reach more people. Either way, there is a method to bring your knowledge online, and in doing so, skyrocket your reach, leverage your time, and take the ceiling off your income.

Gone are the days where starting a business means you need to write out a long, detailed business plan, meet with bankers, take out a large loan, and build a brick-and-mortar business, hoping that the people in your community will become your customers.

In today’s world, with a laptop and an internet connection, you have the ability to start an online business.

One of the great ways to maintain a personal touch in your business, yet greatly increase your impact, is by starting an online consulting or coaching business.

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How do you do this?

1. Choose your target market

You might know this right away, or you might narrow it down as you gain experience. Think about who you want to serve, and get specific. Do you want to help moms with newborns? Do you want to help single men? Do you want to help corporate leaders? Think about your ideal client.

If you don’t know specifics right now, that’s fine. Clarity comes from taking action. As you start offering your services, you’ll learn about who it is that you really love working with as clients, and you can get more and more specific about exactly who you serve.

2. Select a specific problem you want to help your target market solve

Are you unsure what problem you could help people solve? Think about your life. What do people ask you to help them with? Do you find that people frequently ask for your advice or assistance with a certain problem?

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As you choose which problem you want to help your ideal clients solve, the more specific you are, the better. This is for two reasons. First of all, when you’re specific, you can really become an expert at helping that group of people. You can learn a lot about your target market, and can niche your services to solve their specific problems. This leads to better coaching or consulting results. Also, when you are very specific about who you serve and what problem you help them solve, your marketing materials will “speak” to them. You want your ideal clients to hear about your services and know that you’re the coach who can help them solve their exact problems.

If you’re not exactly sure which problem you want to help people solve, check out this free workbook to help you choose your niche. Also, it’s important again to note that clarity comes from taking action. As you begin working with coaching or consulting clients, you will learn what you love helping them overcome, and what you don’t enjoy as much. You’ll discover where you’re getting amazing results, and what energizes you. Your business can evolve as you go.

3. Critique your idea

Just because you think you have a good idea doesn’t necessarily mean people will actually pay you for it. Think about the problem you want to help people solve. Does it enable you to use your strengths? Do you have knowledge in that area? Can you offer value to others and help them transform their lives? Are people currently paying money to have this problem solved for them? Will your coaching or consulting services help them solve a problem big enough in their life that they’re willing to hire you for help?

4. Put your idea to the test

You can put your idea to the test by offering free 15-minute consultations to people. In Born For This, author Chris Guillebeau suggests giving brief, free consultations to 100 people. Name your session something catchy that helps people understand what they’ll get out of the session. Then, hop on the phone with them, give them a ton of value, and follow up with them on a later date for feedback.

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While you’re doing your free sessions, pay attention to how you feel. Do you feel excited and energized by helping people solve this problem? Or, do you feel drained and exhausted after these conversations? Do you enjoy working with these clients, or have you discovered you need to change your target market? Also, are you helping people get their desired results?

5. Find your ideal clients

Now that you’ve tested and tweaked your idea, and gained some experience, it’s time to find real clients. Think about your ideal clients. Where do they hang out online? Where do they hang out offline? What groups do they belong to? Which social media platform are they spending time on? You can have the world’s best coaching or consulting services, but unless you know how to get your offer in front of your ideal clients, you won’t have a solid business. Although it can be intimidating, you’ll need to get visible online in order for your ideal clients to discover you and your amazing services.

6. Become a legit business

When you’re ready to make your coaching or consulting business the real deal, it’s time to become a legit business. I recommend testing your idea first, before you spend tons of time and money investing in something that turns out to be nothing more than an “expensive hobby.”

At conferences for entrepreneurs, I have met many people who have paid thousands of dollars to have websites and business cards designed for them, but they have not yet built their informational products or actually offered their coaching or consulting services to anyone. In my opinion, it’s better to get out there, take action, and see if you have an idea that people would pay you for, before you spend a ton of money and time making it look like a “real business,” only to discover later that it’s not a viable idea.

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When creating your legit business as a coach or consultant, you can build a simple website that looks professional, and states who you are, who you serve, and how you can help your target market. It’s also a good idea to have a formal contract for your clients to sign when they purchase your services. This legal contract can discuss things such as your cancellation policy, refund policy, and expectations of your client. And, it’s wise to treat your business like an actual business. Have systems in place to keep track of the financial aspects of your business.

7. Grow your business

Now that you’re helping your ideal clients solve their problems, and they’re getting amazing results from your coaching or consulting services, you can scale your business. You can continue to offer 1:1 private coaching or consulting services, and exchange dollars for hours. Or, to leverage your time, increase your hourly income, and reach more people, you can offer services in a group format. You can also build online products such as e-books or courses. With those, the work is ‘front-loaded,’ meaning you do a lot of work up front, but can then collect income for a long period of time.

The time has never been better to start an online business as a coach or consultant. When you bring your expertise online, you can reach people around the world and influence many more people than you could in a traditional business.

Featured photo credit: Sean and Lauren / https://flickr.com via flickr.com

More by this author

Dr. Kerry Petsinger

Entrepreneur, Mindset & Performance Coach, & Doctor of Physical Therapy

Feeling Stuck in Life? How to Never Get Stuck Again How to Find the Purpose of Life and Start Living a Fulfilling Life Don’t like your job? Here are some solutions. How People Make Decisions That Are Bad For Them How to Have a Successful Career and a Fulfilling Personal Life

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Last Updated on June 13, 2019

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

1. Think and Grow Rich by Napoleon Hill

    This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

    Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

    Get the book here!

    2. The Lean Startup by Eric Reis

      A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

      In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

      Get the book here!

      3. The E-Myth Revisited by Michael E. Gerber

        In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

        Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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        Get the book here!

        4. Rework by Jason Fried

          Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

          However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

          Get the book here!

          5. How to Win Friends and Influence People by Dale Carnegie

            This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

            Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

            Get the book here!

            6. Outliers: The Story of Success by Malcolm Gladwell

              Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

              His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

              Get the book here!

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              7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                Get the book here!

                8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                  Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                  Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                  Get the book here!

                  9. Liar’s Poker by Michael Lewis

                    Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                    Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                    Get the book here!

                    10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                      A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                      In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                      Get the book here!

                      11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                        Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                        His premise? That productivity is proportional to your ability to relax.

                        Get the book here!

                        12. The 7 Habits of Highly Effective People by Stephen R. Covey

                          In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                          Get the book here!

                          13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                            In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                            If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                            Get the book here!

                            14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                              The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                              Get the book here!

                              15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                Branson, however, did business by following a simple philosophy:

                                “Oh, screw it, let’s do it”

                                Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                Get the book here!

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                                Featured photo credit: rawpixel via unsplash.com

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