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7 Steps to Start an Online Business as a Coach or Consultant

7 Steps to Start an Online Business as a Coach or Consultant

Do you have an offline business, and you’d love to transition to a freedom-based business model? Or perhaps you’re not a business owner, but you have solid experience, expertise, and passion for your career, and you’d love to reach more people. Either way, there is a method to bring your knowledge online, and in doing so, skyrocket your reach, leverage your time, and take the ceiling off your income.

Gone are the days where starting a business means you need to write out a long, detailed business plan, meet with bankers, take out a large loan, and build a brick-and-mortar business, hoping that the people in your community will become your customers.

In today’s world, with a laptop and an internet connection, you have the ability to start an online business.

One of the great ways to maintain a personal touch in your business, yet greatly increase your impact, is by starting an online consulting or coaching business.

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How do you do this?

1. Choose your target market

You might know this right away, or you might narrow it down as you gain experience. Think about who you want to serve, and get specific. Do you want to help moms with newborns? Do you want to help single men? Do you want to help corporate leaders? Think about your ideal client.

If you don’t know specifics right now, that’s fine. Clarity comes from taking action. As you start offering your services, you’ll learn about who it is that you really love working with as clients, and you can get more and more specific about exactly who you serve.

2. Select a specific problem you want to help your target market solve

Are you unsure what problem you could help people solve? Think about your life. What do people ask you to help them with? Do you find that people frequently ask for your advice or assistance with a certain problem?

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As you choose which problem you want to help your ideal clients solve, the more specific you are, the better. This is for two reasons. First of all, when you’re specific, you can really become an expert at helping that group of people. You can learn a lot about your target market, and can niche your services to solve their specific problems. This leads to better coaching or consulting results. Also, when you are very specific about who you serve and what problem you help them solve, your marketing materials will “speak” to them. You want your ideal clients to hear about your services and know that you’re the coach who can help them solve their exact problems.

If you’re not exactly sure which problem you want to help people solve, check out this free workbook to help you choose your niche. Also, it’s important again to note that clarity comes from taking action. As you begin working with coaching or consulting clients, you will learn what you love helping them overcome, and what you don’t enjoy as much. You’ll discover where you’re getting amazing results, and what energizes you. Your business can evolve as you go.

3. Critique your idea

Just because you think you have a good idea doesn’t necessarily mean people will actually pay you for it. Think about the problem you want to help people solve. Does it enable you to use your strengths? Do you have knowledge in that area? Can you offer value to others and help them transform their lives? Are people currently paying money to have this problem solved for them? Will your coaching or consulting services help them solve a problem big enough in their life that they’re willing to hire you for help?

4. Put your idea to the test

You can put your idea to the test by offering free 15-minute consultations to people. In Born For This, author Chris Guillebeau suggests giving brief, free consultations to 100 people. Name your session something catchy that helps people understand what they’ll get out of the session. Then, hop on the phone with them, give them a ton of value, and follow up with them on a later date for feedback.

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While you’re doing your free sessions, pay attention to how you feel. Do you feel excited and energized by helping people solve this problem? Or, do you feel drained and exhausted after these conversations? Do you enjoy working with these clients, or have you discovered you need to change your target market? Also, are you helping people get their desired results?

5. Find your ideal clients

Now that you’ve tested and tweaked your idea, and gained some experience, it’s time to find real clients. Think about your ideal clients. Where do they hang out online? Where do they hang out offline? What groups do they belong to? Which social media platform are they spending time on? You can have the world’s best coaching or consulting services, but unless you know how to get your offer in front of your ideal clients, you won’t have a solid business. Although it can be intimidating, you’ll need to get visible online in order for your ideal clients to discover you and your amazing services.

6. Become a legit business

When you’re ready to make your coaching or consulting business the real deal, it’s time to become a legit business. I recommend testing your idea first, before you spend tons of time and money investing in something that turns out to be nothing more than an “expensive hobby.”

At conferences for entrepreneurs, I have met many people who have paid thousands of dollars to have websites and business cards designed for them, but they have not yet built their informational products or actually offered their coaching or consulting services to anyone. In my opinion, it’s better to get out there, take action, and see if you have an idea that people would pay you for, before you spend a ton of money and time making it look like a “real business,” only to discover later that it’s not a viable idea.

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When creating your legit business as a coach or consultant, you can build a simple website that looks professional, and states who you are, who you serve, and how you can help your target market. It’s also a good idea to have a formal contract for your clients to sign when they purchase your services. This legal contract can discuss things such as your cancellation policy, refund policy, and expectations of your client. And, it’s wise to treat your business like an actual business. Have systems in place to keep track of the financial aspects of your business.

7. Grow your business

Now that you’re helping your ideal clients solve their problems, and they’re getting amazing results from your coaching or consulting services, you can scale your business. You can continue to offer 1:1 private coaching or consulting services, and exchange dollars for hours. Or, to leverage your time, increase your hourly income, and reach more people, you can offer services in a group format. You can also build online products such as e-books or courses. With those, the work is ‘front-loaded,’ meaning you do a lot of work up front, but can then collect income for a long period of time.

The time has never been better to start an online business as a coach or consultant. When you bring your expertise online, you can reach people around the world and influence many more people than you could in a traditional business.

Featured photo credit: Sean and Lauren / https://flickr.com via flickr.com

More by this author

Dr. Kerry Petsinger

Entrepreneur, Mindset & Performance Coach, & Doctor of Physical Therapy

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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