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A Detailed Comparison Between Two Leading Providers: GetResponse vs HubSpot

A Detailed Comparison Between Two Leading Providers: GetResponse vs HubSpot

GetResponse was founded in 1999 as an email marketing service provider that specializes in online solutions, and a distinguished pioneer within its own space. HubSpot, on the other hand, was launched 2006 at Massachusetts Institute of Technology (MIT), which brands itself as an inbound marketing company and a true innovator within the customer relationship management (CRM) space.

If you are looking into adopting GetResponse or HubSpot it will depend largely on the business end of things, and how it aligns with your core goals you want to establish. The following categories below serve as guide to aid and assist in selecting which of the companies are better suited for your venture.

Pricing

There is fierce competition between GetResponse and HubSpot in regards to using their marketing tools to grow their business. When it comes down to it we need to consider which system integrates into the business and still maintain costs of services within budget.

HubSpot

The marketing software prices for HubSpot are split into the following three packages: Basic, Professional, and Enterprise.  The most popular choice for the company is the Professional package. Each package is loaded with different features and do vary depending on the service. In addition, they require a time onboarding fee for all three services and the costs from the Basic service to the Enterprise are incremental. Training comes included in HubSpot’s marketing software platform, learning the basics and implementing the system to work for the business.

Screenshot, HubSpot pricing packages.

    GetResponse

    When comparing both services GetResponse offers more affordable plans. The enterprise package is cheaper with additional advantages. It requires no contracts, obligations, and cancel anytime. In addition, no onboarding fees are required and the different services come loaded with powerful features that SMBs quickly learn to master.

    Screenshot, GetResponse pricing packages.
      Screenshot

      The Advantage Goes to: GetResponse

      Comparing the different pricing packages GetResponse is the undeniable winner in this category. There is no denying HubSpot´s services are spot on, but GetResponse offers the same usability and greater cost savings for businesses.

      Email Marketing

      Marketing via email is one of the oldest digital marketing avenues, but remains a viable and affordable channel for businesses to capitalize on. It may seem like email marketing is an outdated strategy, but it still offers a greater return on investment (ROI).

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      HubSpot

      A small and medium-sized business (SMB) at the beginning has constraints and limited resources, so it is important to tap into powerful marketing channels like email. HubSpot offers a consolidated solution that is appealing to this market because it is known to encompass a variety of tools and gives a clear picture of how effective your marketing campaigns are performing.

      Screenshot, HubSpot workflow.

        GetResponse

        The GetResponse is an all-in-one tool that provides extensive email marketing services. It offers businesses email creation to analytics, aid companies attain effective and profitable campaigns. GetResponse is a veteran email marketing company that provides a tailored service with intuitive and easy to use mobile-ready interface that maximizes the ability to generate sales.

        Screenshot, GetResponse email marketing.

          The Advantage Goes To: GetResponse

          Both companies provide value and a targeted tool for businesses to leverage their base of customers. However, GetResponse edges out HubSpot because it provides a simple and an amazing capability to crafting emails that generate substantial conversions.

          Landing Page Builder

          A landing page is about having a responsive design, good quality content and information that is essential for your targeted customer. Sending out great landing pages that are functional are one thing, but another is using the data the right way pays off when you produce customer transactions.

          HubSpot

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          For the process of building a landing page HubSpot´s tool creates beautifully crafted pages within a matter of seconds and also optimized for the mobile interface. It also includes the notorious calls-to-action forms with a single click of a mouse, personalized content, integrated funnel, and optimized search. This is all integrated system that HubSpot´s Marketing Platform giving businesses leverage on driving conversions.

          Screenshot, HubSpot building a landing page.

            GetResponse

            As if simplicity is not a motto for GetResponse in this next section its land page builder works in three easy steps. You select a template, customize the page and publish with a click. It is that simple and with this, you have access to a mobile-friendly-not to mention a responsive design. And the icing on the cake you have built-in web forms and 100 ready-to-go landing page templates at your disposal.

            Screenshot, GetResponse building pages.

              The Advantage Goes To: GetResponse

              Both companies offer a unique set of products and customizations that convert customers effectively. Both processes are attention grabbers for any SMB, but GetResponse might offer the more usable tool that required less of an emphasis on mastering all there is to know about using the marketing platform.

              Webinar Tool

              Webinars are a great way to generate potential new targeted customers by exposing the brand´s expertise. It also allows the SMB to develop a rapport and build relationships through webinars, which is a channel also popular to this day.

              HubSpot

              The company grants a 30-day free GoToWebinar Trial and has evolved over time with growing popularity when hosting webinar events. The HubSpot with GoToWebinar integration is built on the company´s platform, so it takes care of the comprehensive details of running the webinar so the business can focus on making the most of the event it can organize.

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              Screenshot, HubSpot how to host webinar.

                GetResponse

                The scheduling and setup of a GetResponse webinar is straightforward. The interface allows you to nurture your leads, which combine email invites and reminders. You have seamless social media integration to all major platforms, interact with your targeted audience and share your updates with a tool proven to drive up engagement.

                Screenshot, GetResponse complete webinar marketing solution.

                  The Advantage Goes To: HubSpot

                  Webinars for HubSpot are that much more integrated and easier to setup. In the case of HubSpot, you can nurture your attendees, follow up with emails and send reminders all through the company´s platform. As a bonus, the integration is built and supported by HubSpot offering peace of mind of just focusing on the event.

                  Customer Support

                  Customer support is paramount for a service provider. When a company provides a great support team from multiple points of contact businesses are going to be relieved at the fact of knowing they have a technical support staff ready to assist them at any time.

                  HubSpot

                  When it comes to HubSpot they offer callback, knowledge base, web support, phone and a dedicated support line at 500 a month. The support teams for each of the channels is recognized as attentive and professional. Not only do they have great support for each of the channels, but they are constantly updating their programs on how to resolve most issues.

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                  Screenshot, HubSpot support team available to assist with setup.

                    GetResponse

                    Once you adopt the GetResponse product solution it comes with a great support system and an impressive customer service team. The company provides email support in seven languages, phone support Monday through Friday during regular business hours. Another equally important channel the company unveiled is there 24/7 live chat service, which is a comprehensive support tool for its users. And you will get immediate assistance no matter what day or time of the year.

                    Screenshot, GetResponse email service provider to support live chat.

                      The Advantage Goes To: GetResponse

                      Both companies offer great support channels and offer complete solutions for businesses to rely on. However, there is a perceived advantage for GetResponse since most of the customer service support channels are accessible and free of charge whereas HubSpot charges for a dedicated contact line.

                      And Winner of this side-by-side is GetResponse

                      Takeaways and Conclusions

                      GetResponse overall gives SMB the complete product solution and a robust customer service support. It is as we compared in each of the different sections characterized as easy to use and within the budget that it will allow businesses to grow their customer base over time.

                      Finally, you do not need an extensive background in information technology (IT) because the tools are intuitive and provide all of the functionality to get up and running your business operations.

                      Featured photo credit: DigitalRalph via Flickr via flickr.com

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                      Anthony Carranza

                      Multilingual writer and journalist covering all things technology and productivity.

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                      Last Updated on June 6, 2019

                      The Average Retirement Savings and How to Save Wisely

                      The Average Retirement Savings and How to Save Wisely

                      Are you on track for retirement?

                      If not, don’t worry, I’m not sure either. I save each month and hope for the best.

                      Fortunately, I’m at an age where most people don’t save so I’m ahead of the curve.

                      But, what if you aren’t in your 20s? What if you’re near retirement and are looking to gauge where you stand?

                      If so, keep reading. Here’s how to prepare for retirement and save wisely during the process.

                      What Does the Average American Have Saved for Retirement?

                      Saving for retirement is tricky.

                      Tell someone straight out of college to save $10k a year for retirement and it’ll be next to impossible.

                      Make the same request to someone decades older and they’d be more likely to be able to save this amount. But, a 20-year old college student can be “financially ahead” of someone saving more than them. Why?

                      Age matters in your financial journey. The younger you are, the more time you have to save and put compound interest to work. As you get older and have more saving power, you’d have less time to put compound interest to work.

                      Here are the average savings Americans hold by age bracket:

                      20’s – $16,000

                      During this stage, most people are paying loans and moving up the corporate ladder. Your best bet during this stage is to focus on eliminating debt and increasing your income. Don’t focus only on getting a high-paying job neither.

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                      Instead, focus on learning via Podcasts, reading books, and taking specialized courses. Doing this will make you more valuable and give you more career options.

                      30’s – $45,000

                      At this stage, you’ve hopefully escaped your entry-level salary and work at a career you enjoy. Your earning power has increased but you now have more obligations. For example, marriage, kids, and a mortgage.

                      Set a plan to pay off all your debt and focus on eliminating unnecessary expenses. Leverage financial tools like Personal Capital to ensure you’re on track for retirement.

                      40’s – $63,000

                      This is the stage where you’re at the prime of your career. Top financial institutions recommend you have at least 2 to 4 times your salary saved up. If you’re falling behind, start maxing out your 401K and Roth IRA accounts.

                      50’s – $115,000

                      During your fifties, you’re close to retirement but still, have time to save. You may be helping your kids pay college tuition and other expenses. Since you’re at the peak of your earning power, max out all your retirement accounts.

                      60’s – $172,000

                      By this point, you should have about eight times your salary saved up. If not, you’ll depend primarily on social security benefits averaging $1400 per month. Max out all your retirement options as much as possible before retiring.

                      Ways to Save Money on a Tight Budget

                      The sad reality is that most Americans aren’t saving enough for retirement.

                      Even high-earning power isn’t enough to secure one’s financial future. You need to have the discipline to save for retirement while time is in your favor. Don’t wait for you to have a high salary to save, start with having a small budget.

                      First, get a clear picture of where you stand. Write down a list of “needs” and “wants.” For example, Netflix and Amazon Prime are “wants” and a “cell-phone” is a need.

                      Use tools like Personal Capital to analyze your spending patterns. Personal Capital allows you to add all your financial data in one place–making it a powerful option to gauge where you stand.

                      Once you know all your expenses, organize them from highest to lowest expense. When you can’t cut more expenses, call your service providers to negotiate a lower price. If you’re not good at negotiating, use services like Trimm to lower your monthly expenses.

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                      How to Save Money Each Month

                      By this point, you know the average amount of money you should have saved for retirement based on your age.

                      But, breaking this down into monthly goals can be challenging. Here are some rule of thumbs to follow:

                      Aim to contribute 10%–15% of your salary each paycheck. Review your progress each week.

                      Why so often? The reality is that life gets in our way and you will have many financial setbacks. Your goal isn’t to be perfect but to get back on track instead.

                      Reviewing your finances weekly lets you know where you stand with your retirement. This doesn’t have to be a long process either. All it takes is login in Personal Capital to view your net worth and check how much you have saved for retirement.

                      Turn saving into a game and aim to save more each month. It will get challenging but you’ll get creative and find more ways to save.

                      Top Money Saving Challenge Tips

                      To prepare for your financial future and not be another statistic you need to be different.

                      How?

                      By adopting new habits that’ll help you become a saving machine. Here are some ways you can save more:

                      Automatically Contribute Towards Retirement

                      If you’re working for a company, you can automatically contribute towards your 401k. If you’re not currently contributing more than 10%, make this your goal. Contribute 1% more today and automatically increase this amount a year from now.

                      Odds are that you’re not going to be negatively affected by contributing 1% more. Many times we spend our money on things we don’t need. Contributing more towards retirement is a great way to secure your financial future.

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                      Use the Right Tools to Know Where You Stand

                      Once you’re contributing more towards your retirement accounts, gauge your progress. Make use of finance tracking apps to help you view the big picture of your retirement.

                      When I’d first signed up for the app Personal Capital, I didn’t know I had a negative net worth. Despite saving thousands of dollars, my debt brought my net worth to the negative. Knowing this motivated me to save more and spend less.

                      Now, I have a positive net worth. But, it was because I was able to view the big picture using the app. Find out what your net worth is using a finance tracking app and you may surprise yourself.

                      Bring in Experts to View Your Blind Spots

                      If you have too little or too much money saved, you should consider hiring financial experts.

                      Why?

                      You may need someone to hold you accountable to help you reach your financial goals. Or, you may need help managing your money as effective as possible.

                      Regardless of the reason, getting help may help improve your financial situation.

                      Before you hire an expert, find out which areas you need help the most. For example, if you’re constantly overspending, find a debt counselor. If you’re struggling with choosing the best investment options, hire a financial advisor.

                      Speed up Your Retirement Contribution

                      After learning how to manage your money well, the next best thing is to earn a higher income.

                      You’re capped at how much you can save but not much you can earn. Even if your employer isn’t giving you a promotion, you can still take charge of your financial future. How?

                      By starting a side-business.

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                      This will be something you’d work on after you’ve finished your day job. Once you start earning income from your side-business, you’ll be financially better off.

                      The best part is the more work you put into your side-business,[1] the more potential it has to earn more money.

                      So start a side-business in an area you’re familiar with. For example, if you enjoy writing, do freelance writing for small e-commerce businesses.

                      Once you’re earning a higher income, you can contribute more towards your retirement. Don’t wait for the right opportunity to secure your financial future, create one.

                      Reach Financial Freedom with Confidence

                      What if you were able to retire tomorrow with no problem, all because you’d have enough money saved up and little to no debt left to pay off? How would you feel?

                      My guess is that you’d feel happy and relieved.

                      Most Americans are falling behind their retirement goals for many reasons. They’re not prepared, they carry bad money-habits and are thinking short-term.

                      For you to retire successfully, you need to work backward and adopt better habits. Contribute more towards your 401K and focus on growing your income.

                      If you do, you’ll save money and pay debt faster.

                      Don’t beat yourself up if you’re behind your retirement goals. Take the first step today towards a brighter financial future. Isn’t retirement worth the hard work and sacrifice to be at peace?

                      Featured photo credit: Huy Phan via unsplash.com

                      Reference

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