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A Detailed Comparison Between Two Leading Providers: GetResponse vs HubSpot

A Detailed Comparison Between Two Leading Providers: GetResponse vs HubSpot

GetResponse was founded in 1999 as an email marketing service provider that specializes in online solutions, and a distinguished pioneer within its own space. HubSpot, on the other hand, was launched 2006 at Massachusetts Institute of Technology (MIT), which brands itself as an inbound marketing company and a true innovator within the customer relationship management (CRM) space.

If you are looking into adopting GetResponse or HubSpot it will depend largely on the business end of things, and how it aligns with your core goals you want to establish. The following categories below serve as guide to aid and assist in selecting which of the companies are better suited for your venture.

Pricing

There is fierce competition between GetResponse and HubSpot in regards to using their marketing tools to grow their business. When it comes down to it we need to consider which system integrates into the business and still maintain costs of services within budget.

HubSpot

The marketing software prices for HubSpot are split into the following three packages: Basic, Professional, and Enterprise.  The most popular choice for the company is the Professional package. Each package is loaded with different features and do vary depending on the service. In addition, they require a time onboarding fee for all three services and the costs from the Basic service to the Enterprise are incremental. Training comes included in HubSpot’s marketing software platform, learning the basics and implementing the system to work for the business.

Screenshot, HubSpot pricing packages.

    GetResponse

    When comparing both services GetResponse offers more affordable plans. The enterprise package is cheaper with additional advantages. It requires no contracts, obligations, and cancel anytime. In addition, no onboarding fees are required and the different services come loaded with powerful features that SMBs quickly learn to master.

    Screenshot, GetResponse pricing packages.
      Screenshot

      The Advantage Goes to: GetResponse

      Comparing the different pricing packages GetResponse is the undeniable winner in this category. There is no denying HubSpot´s services are spot on, but GetResponse offers the same usability and greater cost savings for businesses.

      Email Marketing

      Marketing via email is one of the oldest digital marketing avenues, but remains a viable and affordable channel for businesses to capitalize on. It may seem like email marketing is an outdated strategy, but it still offers a greater return on investment (ROI).

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      HubSpot

      A small and medium-sized business (SMB) at the beginning has constraints and limited resources, so it is important to tap into powerful marketing channels like email. HubSpot offers a consolidated solution that is appealing to this market because it is known to encompass a variety of tools and gives a clear picture of how effective your marketing campaigns are performing.

      Screenshot, HubSpot workflow.

        GetResponse

        The GetResponse is an all-in-one tool that provides extensive email marketing services. It offers businesses email creation to analytics, aid companies attain effective and profitable campaigns. GetResponse is a veteran email marketing company that provides a tailored service with intuitive and easy to use mobile-ready interface that maximizes the ability to generate sales.

        Screenshot, GetResponse email marketing.

          The Advantage Goes To: GetResponse

          Both companies provide value and a targeted tool for businesses to leverage their base of customers. However, GetResponse edges out HubSpot because it provides a simple and an amazing capability to crafting emails that generate substantial conversions.

          Landing Page Builder

          A landing page is about having a responsive design, good quality content and information that is essential for your targeted customer. Sending out great landing pages that are functional are one thing, but another is using the data the right way pays off when you produce customer transactions.

          HubSpot

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          For the process of building a landing page HubSpot´s tool creates beautifully crafted pages within a matter of seconds and also optimized for the mobile interface. It also includes the notorious calls-to-action forms with a single click of a mouse, personalized content, integrated funnel, and optimized search. This is all integrated system that HubSpot´s Marketing Platform giving businesses leverage on driving conversions.

          Screenshot, HubSpot building a landing page.

            GetResponse

            As if simplicity is not a motto for GetResponse in this next section its land page builder works in three easy steps. You select a template, customize the page and publish with a click. It is that simple and with this, you have access to a mobile-friendly-not to mention a responsive design. And the icing on the cake you have built-in web forms and 100 ready-to-go landing page templates at your disposal.

            Screenshot, GetResponse building pages.

              The Advantage Goes To: GetResponse

              Both companies offer a unique set of products and customizations that convert customers effectively. Both processes are attention grabbers for any SMB, but GetResponse might offer the more usable tool that required less of an emphasis on mastering all there is to know about using the marketing platform.

              Webinar Tool

              Webinars are a great way to generate potential new targeted customers by exposing the brand´s expertise. It also allows the SMB to develop a rapport and build relationships through webinars, which is a channel also popular to this day.

              HubSpot

              The company grants a 30-day free GoToWebinar Trial and has evolved over time with growing popularity when hosting webinar events. The HubSpot with GoToWebinar integration is built on the company´s platform, so it takes care of the comprehensive details of running the webinar so the business can focus on making the most of the event it can organize.

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              Screenshot, HubSpot how to host webinar.

                GetResponse

                The scheduling and setup of a GetResponse webinar is straightforward. The interface allows you to nurture your leads, which combine email invites and reminders. You have seamless social media integration to all major platforms, interact with your targeted audience and share your updates with a tool proven to drive up engagement.

                Screenshot, GetResponse complete webinar marketing solution.

                  The Advantage Goes To: HubSpot

                  Webinars for HubSpot are that much more integrated and easier to setup. In the case of HubSpot, you can nurture your attendees, follow up with emails and send reminders all through the company´s platform. As a bonus, the integration is built and supported by HubSpot offering peace of mind of just focusing on the event.

                  Customer Support

                  Customer support is paramount for a service provider. When a company provides a great support team from multiple points of contact businesses are going to be relieved at the fact of knowing they have a technical support staff ready to assist them at any time.

                  HubSpot

                  When it comes to HubSpot they offer callback, knowledge base, web support, phone and a dedicated support line at 500 a month. The support teams for each of the channels is recognized as attentive and professional. Not only do they have great support for each of the channels, but they are constantly updating their programs on how to resolve most issues.

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                  Screenshot, HubSpot support team available to assist with setup.

                    GetResponse

                    Once you adopt the GetResponse product solution it comes with a great support system and an impressive customer service team. The company provides email support in seven languages, phone support Monday through Friday during regular business hours. Another equally important channel the company unveiled is there 24/7 live chat service, which is a comprehensive support tool for its users. And you will get immediate assistance no matter what day or time of the year.

                    Screenshot, GetResponse email service provider to support live chat.

                      The Advantage Goes To: GetResponse

                      Both companies offer great support channels and offer complete solutions for businesses to rely on. However, there is a perceived advantage for GetResponse since most of the customer service support channels are accessible and free of charge whereas HubSpot charges for a dedicated contact line.

                      And Winner of this side-by-side is GetResponse

                      Takeaways and Conclusions

                      GetResponse overall gives SMB the complete product solution and a robust customer service support. It is as we compared in each of the different sections characterized as easy to use and within the budget that it will allow businesses to grow their customer base over time.

                      Finally, you do not need an extensive background in information technology (IT) because the tools are intuitive and provide all of the functionality to get up and running your business operations.

                      Featured photo credit: DigitalRalph via Flickr via flickr.com

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                      Anthony Carranza

                      Educator, contributing writer and experienced journalist.

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                      Last Updated on August 15, 2018

                      30 Fun Things You Can Do This Summer Without Spending Much

                      30 Fun Things You Can Do This Summer Without Spending Much

                      Summertime can be a real strain on your wallet. The sun is out, there are people to see, places to be; it’s no wonder you might be short of funds during these sunny months. Not everything has to cost you an arm and a leg.

                      Take some time to go through this list of 20 cheap summer activities and make some realistic goals to complete as many as you can.

                      Video Summary

                      1. Visit a strawberry festival

                      Summer is prime time for tasting strawberries. More often than not, an area that grows strawberries will have a strawberry festival. Indulge yourself in strawberry pies, jams, cakes and more!

                      2. Have a picnic

                      Take your partner or your family to the local park and enjoy a relaxing picnic. Designate each person to bring one food item of their choice to add to the fun.

                      3. Camp in your back yard

                        The summer heat can sometimes make it hard to sleep. Why not enjoy the heat outside in the yard? Pitch a tent or gaze into the night sky.

                        4. Take long walks

                        Discover something new where you live. Take the afternoon off from your chores and go for a long walk. You may be surprised by what you discover.

                        5. Break a world record

                        Breaking a world record doesn’t have to be time-consuming. You could even break one on your lunch hour. Give it a go!

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                        6. Go on a bike ride

                        The number of bike paths on roads in big cities has increased dramatically over the years. Take advantage, and enjoy the summer breeze.

                        7. Join a gym class

                          The gym is not everyone’s idea of a good time, but why not go with a friend a join a class? Spinning, yoga and step classes are always more fun with friends, and a lot of gyms allow you to pay-as-you-go.

                          8. Find a new hobby

                          The summer is the perfect time to find a new hobby. Serotonin (our body’s natural “happy” hormone) is produced by the sunshine and will be at a yearly high, which is great for when we want to tackle something new.

                          9. Join a sports team

                          Not all sports teams are competitive and require huge amounts of your time. Join in the fun with like-minded people, get fit, stay healthy and make some friends along the way.

                          10. Make a slip ‘n slide

                            Gather your friends, some plastic sheeting, a hose, washing up liquid if desired, and make a huge slip ‘n slide just like these guys. Granted, yours won’t be as big, but you get the idea… it’s fun!

                            11. Make a treasure hunt for your kids

                            Today’s digital world sees our children more often than not playing inside than outside. Why not create a sense of adventure by making a treasure hunt? Only rule? It has to be outside.

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                            12. Visit a free festival

                            Towns and cities are awash with free festivals, with themes from film to science. Scout your local area and discover something new.

                            13. Visit the zoo

                              Let’s face it: we love animals. While browsing news websites and social media networks you’re bound to come across a few pictures of cats. Take a trip to your local zoo for a better experience.

                              14. Take a road trip

                              Enjoy the open road with a few friends and take a road trip somewhere–anywhere. Just go out and enjoy the sunshine!

                              15. Play ultimate frisbee in the park

                                Frisbee is always great fun down the park, but why not turn it into more of a competitive sport by playing ultimate frisbee?

                                16. Make your own ice cream

                                Ice cream is a very versatile dessert. Make a sandwich, enjoy a cone, or simply just enjoy a bowl full. Better yet, making your own ice cream allows you to create any flavor you want.

                                17. Invite your neighbors over for a BBQ

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                                  When was the last time you invited your neighbors over? Do you even know them? Now’s your chance. Just ask each person to bring a food item so costs don’t mount up for you.

                                  18. Get a summer job

                                  For many students, summer is the time for relaxation and fun. But who said earning money and being productive isn’t fun? You only get out what you put into a situation.

                                  19. Attend a charity event

                                  Attending a charity event is a great way to raise funds and awareness for a cause, meet new people, and generally have a good time. Search for your local charity event today.

                                  20. Visit a national park

                                  National parks are a great way to explore nature and learn something new. You could even volunteer and make a difference in helping restore natural habitats.

                                  21. Visit your local comedy club

                                    Local comedy clubs are extremely underrated. They are cheap to attend and no doubt you’ll have a barrel of laughs.

                                    22. Make your own hammock

                                      Hammocks are very relaxing, are perfect for summer afternoons and are surprisingly easy to make.

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                                      23. Read in your new hammock

                                      Now you have your very own hammock, the only thing left to do is enjoy it. Grab your favorite book and read to your heart’s content.

                                      24. Watch a movie outside

                                      Movies are great. Relaxing outside in the evening is great. Put them together and you’ve got a perfect combination. In D.C, Maryland and Virginia this summer, for example, you can enjoy a huge number of movies outside.

                                      25. Take a hike

                                        Hikes are a great way to keep fit and see more of Mother Nature. There are countless trails available for you to explore. Why not try some this summer?

                                        26. Learn how to fly a kite

                                        As a child, you probably had a kite and haven’t touched it since. Why not dust it off and attempt to fly it? It’s tricky, but well worth the challenge.

                                        27. Work out at the park

                                        American cities are full of parks with ample space for a work out session. No doubt you’ll be happier to work out in the sun rather than a crowded gym.

                                        28. Take your dog to the beach

                                          One of the many joys of owning a dog is taking him or her for long walks during the summertime. This joy is enhanced when visiting the beach, for both you and your dog.

                                          29. Make a summer smoothie

                                          Healthy, delicious and perfect for the summer. Not only that, there are countless recipes ready for you to try.

                                          30. Attend a free yoga session at the beach

                                          No experience needed and all skill levels are welcome. Take yourself and a buddy down to the beach and try some yoga. You’ve got nothing to lose!

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