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A Detailed Comparison Between Two Leading Providers: GetResponse vs HubSpot

A Detailed Comparison Between Two Leading Providers: GetResponse vs HubSpot

GetResponse was founded in 1999 as an email marketing service provider that specializes in online solutions, and a distinguished pioneer within its own space. HubSpot, on the other hand, was launched 2006 at Massachusetts Institute of Technology (MIT), which brands itself as an inbound marketing company and a true innovator within the customer relationship management (CRM) space.

If you are looking into adopting GetResponse or HubSpot it will depend largely on the business end of things, and how it aligns with your core goals you want to establish. The following categories below serve as guide to aid and assist in selecting which of the companies are better suited for your venture.

Pricing

There is fierce competition between GetResponse and HubSpot in regards to using their marketing tools to grow their business. When it comes down to it we need to consider which system integrates into the business and still maintain costs of services within budget.

HubSpot

The marketing software prices for HubSpot are split into the following three packages: Basic, Professional, and Enterprise.  The most popular choice for the company is the Professional package. Each package is loaded with different features and do vary depending on the service. In addition, they require a time onboarding fee for all three services and the costs from the Basic service to the Enterprise are incremental. Training comes included in HubSpot’s marketing software platform, learning the basics and implementing the system to work for the business.

Screenshot, HubSpot pricing packages.

    GetResponse

    When comparing both services GetResponse offers more affordable plans. The enterprise package is cheaper with additional advantages. It requires no contracts, obligations, and cancel anytime. In addition, no onboarding fees are required and the different services come loaded with powerful features that SMBs quickly learn to master.

    Screenshot, GetResponse pricing packages.
      Screenshot

      The Advantage Goes to: GetResponse

      Comparing the different pricing packages GetResponse is the undeniable winner in this category. There is no denying HubSpot´s services are spot on, but GetResponse offers the same usability and greater cost savings for businesses.

      Email Marketing

      Marketing via email is one of the oldest digital marketing avenues, but remains a viable and affordable channel for businesses to capitalize on. It may seem like email marketing is an outdated strategy, but it still offers a greater return on investment (ROI).

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      HubSpot

      A small and medium-sized business (SMB) at the beginning has constraints and limited resources, so it is important to tap into powerful marketing channels like email. HubSpot offers a consolidated solution that is appealing to this market because it is known to encompass a variety of tools and gives a clear picture of how effective your marketing campaigns are performing.

      Screenshot, HubSpot workflow.

        GetResponse

        The GetResponse is an all-in-one tool that provides extensive email marketing services. It offers businesses email creation to analytics, aid companies attain effective and profitable campaigns. GetResponse is a veteran email marketing company that provides a tailored service with intuitive and easy to use mobile-ready interface that maximizes the ability to generate sales.

        Screenshot, GetResponse email marketing.

          The Advantage Goes To: GetResponse

          Both companies provide value and a targeted tool for businesses to leverage their base of customers. However, GetResponse edges out HubSpot because it provides a simple and an amazing capability to crafting emails that generate substantial conversions.

          Landing Page Builder

          A landing page is about having a responsive design, good quality content and information that is essential for your targeted customer. Sending out great landing pages that are functional are one thing, but another is using the data the right way pays off when you produce customer transactions.

          HubSpot

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          For the process of building a landing page HubSpot´s tool creates beautifully crafted pages within a matter of seconds and also optimized for the mobile interface. It also includes the notorious calls-to-action forms with a single click of a mouse, personalized content, integrated funnel, and optimized search. This is all integrated system that HubSpot´s Marketing Platform giving businesses leverage on driving conversions.

          Screenshot, HubSpot building a landing page.

            GetResponse

            As if simplicity is not a motto for GetResponse in this next section its land page builder works in three easy steps. You select a template, customize the page and publish with a click. It is that simple and with this, you have access to a mobile-friendly-not to mention a responsive design. And the icing on the cake you have built-in web forms and 100 ready-to-go landing page templates at your disposal.

            Screenshot, GetResponse building pages.

              The Advantage Goes To: GetResponse

              Both companies offer a unique set of products and customizations that convert customers effectively. Both processes are attention grabbers for any SMB, but GetResponse might offer the more usable tool that required less of an emphasis on mastering all there is to know about using the marketing platform.

              Webinar Tool

              Webinars are a great way to generate potential new targeted customers by exposing the brand´s expertise. It also allows the SMB to develop a rapport and build relationships through webinars, which is a channel also popular to this day.

              HubSpot

              The company grants a 30-day free GoToWebinar Trial and has evolved over time with growing popularity when hosting webinar events. The HubSpot with GoToWebinar integration is built on the company´s platform, so it takes care of the comprehensive details of running the webinar so the business can focus on making the most of the event it can organize.

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              Screenshot, HubSpot how to host webinar.

                GetResponse

                The scheduling and setup of a GetResponse webinar is straightforward. The interface allows you to nurture your leads, which combine email invites and reminders. You have seamless social media integration to all major platforms, interact with your targeted audience and share your updates with a tool proven to drive up engagement.

                Screenshot, GetResponse complete webinar marketing solution.

                  The Advantage Goes To: HubSpot

                  Webinars for HubSpot are that much more integrated and easier to setup. In the case of HubSpot, you can nurture your attendees, follow up with emails and send reminders all through the company´s platform. As a bonus, the integration is built and supported by HubSpot offering peace of mind of just focusing on the event.

                  Customer Support

                  Customer support is paramount for a service provider. When a company provides a great support team from multiple points of contact businesses are going to be relieved at the fact of knowing they have a technical support staff ready to assist them at any time.

                  HubSpot

                  When it comes to HubSpot they offer callback, knowledge base, web support, phone and a dedicated support line at 500 a month. The support teams for each of the channels is recognized as attentive and professional. Not only do they have great support for each of the channels, but they are constantly updating their programs on how to resolve most issues.

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                  Screenshot, HubSpot support team available to assist with setup.

                    GetResponse

                    Once you adopt the GetResponse product solution it comes with a great support system and an impressive customer service team. The company provides email support in seven languages, phone support Monday through Friday during regular business hours. Another equally important channel the company unveiled is there 24/7 live chat service, which is a comprehensive support tool for its users. And you will get immediate assistance no matter what day or time of the year.

                    Screenshot, GetResponse email service provider to support live chat.

                      The Advantage Goes To: GetResponse

                      Both companies offer great support channels and offer complete solutions for businesses to rely on. However, there is a perceived advantage for GetResponse since most of the customer service support channels are accessible and free of charge whereas HubSpot charges for a dedicated contact line.

                      And Winner of this side-by-side is GetResponse

                      Takeaways and Conclusions

                      GetResponse overall gives SMB the complete product solution and a robust customer service support. It is as we compared in each of the different sections characterized as easy to use and within the budget that it will allow businesses to grow their customer base over time.

                      Finally, you do not need an extensive background in information technology (IT) because the tools are intuitive and provide all of the functionality to get up and running your business operations.

                      Featured photo credit: DigitalRalph via Flickr via flickr.com

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                      Anthony Carranza

                      Multilingual writer and journalist covering all things technology and productivity.

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                      Last Updated on June 26, 2020

                      25 Easy Tips on How to Save Money Fast

                      25 Easy Tips on How to Save Money Fast

                      “How to save money fast?” This is the question asked by all of us not in the top 1% of rich people.

                      If you are looking for ways to drastically reduce your expenses immediately, first look at what you need to spend money on every week. And I mean really need.

                      You don’t really need to order in food. You don’t really need to buy expensive perfume.

                      Building from that, you can work out how your regular expenses can be reduced.

                      As for irregular expenses, they can also be deceptively costly in the long run. Once-off buys can also be tackled with some prudent planning and a little extra research.

                      And remember: a budgeted lifestyle does not mean a bad or boring one!

                      But first, understand what budget you can cut down on daily:

                      • Regular expenses for the average adult (can be trimmed but not eliminated):
                        • food
                        • rent/mortgage
                        • cell phone
                        • insurance
                        • socializing/entertainment
                        • transportation
                        • hygiene products
                        • household bills
                      • Irregular expenses for the average adult (can be eliminated or cut down a lot):
                        • travel
                        • clothing
                        • medication (*depends)
                        • grooming (hair, nails etc.)
                        • gifts

                      Now, let’s dive right into the 25 ways to save money fast:

                      Save Money on Food

                      1. Bring a stock of food to the office/work

                      Instead of popping out for an overpriced salad and a smoothie, leave a set of basic utensils at the office as well as a stock of non-perishable goods such as tinned fruit, tuna, rice crackers and so on (try to avoid the junk food and this can turn into a pretty great diet!).

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                      Stocking up means you won’t forget or say “I didn’t have the time” when you rushed out to work in the morning.

                      2. Buy the store-brand version

                      Many basic foods, such as bread and milk, will taste exactly the same as their branded alternatives. Go for stuff with minimal additives and preservatives. Meat in a tube is probably insanely unhealthy!

                      3. Eat cheaper cuts of meat

                      Learn how to tenderize and flavour cheaper meat and fish, and save on the (typically) most expensive item on your grocery bill.

                      4. Have group dinners

                      If 10 friends put $5 each in the kitty, it’s pretty easy to make a giant lasagne and get refreshments, as well as hang out with your favourite people.

                      Save Money in Transport

                      5. Get a bicycle

                      Save on gas money and bus/metro fares with this underrated mode of transport.

                      6. Use public transport and/or don’t get taxis

                      Some places can only be reached by car. But as a good practise, check your public transport website and see if any routes pass nearby where you need to get to. Walk as much as you can.

                      7. Find the cheapest gas

                      Regularly check out where the cheapest gas can be bought.

                      Save Money in General Shopping

                      8. Shop online

                      Not only will you save on the gas or transport fares from going to the shopping mall but you will also find better deals

                      9. Sell your old stuff

                      Get your unwanted belongings up on eBay ASAP and earn a few dollars.

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                      Here’re more ideas for you: 25 Things to Sell to Make a Lot of Money

                      10. Bulk buying stores

                      For regular non-perishable/slow perishable purchases such as toilet paper, cat food, pasta, washing powder and so on, do an epic stocking-up trip to a co-op or equivalent (my mum used to go to a place that restaurants buy from).

                      Be wary of supermarket “deals”, as some have been found to be fraudulent after working out a simple calculation.

                      11. Become a flea market/car boot sale/street market guru

                      You can find original gifts and develop good negotiation skills at these places.

                      12. Generic brand medication

                      More often than not, the generic version of paracetamol and other basics work the same as the branded version.

                      13. Choose deodorant, not perfume

                      It blows my mind when someone drops $70 on a bottle of spray. Stick with a nice deodorant, and not only will you smell just fine but you’ll be sweat-free as well!

                      Cut Down on Household Expenses

                      14. Printing

                      Ink is one of the most expensive substances in the office and coloured ink is doubly so. B

                      e more efficient and choose black and white, and if your printer doesn’t have a print-both-sides options, just print odd pages first, re-insert the paper and print even pages.

                      Expand the margins of what you are printing as often as you can to save on paper.

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                      15. Minimize SMS and phone calls

                      A combination of a free chat service such as WhatsApp and a free call service such as Skype can reduce your bill to nothing (so long as you have a decent Wifi connection).

                      16. Shop around for insurance

                      Most people don’t spend enough time searching for the best insurance deal.

                      Keep a watchful eye out for deals and new competitors in the market.

                      17. Try re-negotiating your rent/mortgage

                      If you have built up a good credit history or a good rapport with your landlord, then chances are a frank chat about needing to tighten your spending could result in lowering your payments. You’ve nothing to lose from trying.

                      18. Don’t get a TV

                      Invest in a computer/laptop and an internet-only package. You can watch more (and often better) entertainment on the web, and skip the advertisements as well.

                      19. Pool your internet bill with a neighbour

                      My apartment building is basically a big old house split into three apartments. There are five of us in total. We pool the internet bill, making it crazy cheap.

                      Save Money in Socializing, Entertainment And Travel

                      20. Have house parties

                      Instead of paying for overpriced drinks, set up a series of in-house get-togethers with your friends. Everyone takes a turn, so it’s not always your house that needs cleaning.

                      For sound insulation, hang heavy drapes on the walls and windows. For music, invest in a good second-hand set of speakers which you can connect to your computer. Let Spotify or Grooveshark playlists do the rest.

                      21. Open festivals, meetups and events

                      It never fails to surprise me how much underground stuff goes on around me for free or for very cheap. Find out who runs the blogs and websites that list all the less well-known cultural activities.

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                      22. Volunteer

                      If you can’t pay for a ticket, volunteer and get to be there anyway.

                      23. Housesit

                      There are multiple housesitting websites offering you the possibility to avoid paying hotels and skip the discomfort of crummy hostels.

                      Save Money on Hygiene and Beauty

                      24. DIY beauty

                      French manicures, pedicures, waxing, eyebrows… pretty much all of these can be achieved at home (and done well) with some practise. There are plenty excellent blogs and YouTube tutorials to help.

                      25. Fewer haircuts/volunteer at a trainee hairdresser

                      If you can’t bear the risk of a trainee touching your locks, learn more ways to manipulate your hair as it grows and get haircuts sparingly. Women’s haircuts are outrageously priced in many cities.

                      Bonus: Effective Money-Saving Tips for Everything

                      Here’s a summary of what you can generally do to save more money:

                      • Share/pool resources. Organize a neighbourhood sharing scheme, common resources for your apartment block or with your friends. Not everybody needs an individual lawnmower.
                      • Buy energy-saving everything. The easiest way to lower your bills – replace those lightbulbs!
                      • Buy in bulk. Be sensible about it (i.e. make sure you have space!), and drastically reduce weekly expenditure.
                      • DIY. Skill up using YouTube tutorials on plumbing and many other essential services so you never have to pay for simple problems again.
                      • Research a lot before making a decision. Most money-wasting is the result of poor preparation and planning. Don’t shirk this part just because you don’t like it!
                      • Use your network. Your network is full of resources that can ease the pain of budgeting. Ask for help.
                      • Stop and think. Do I really need it?

                      Unfortunately, there are some things that require plain ol’ giving up for the time being. This can include high-cost sports such as skiing, the latest versions of some technologies, the finest brands of food/drinks, premier seats at the opera and most other indulgences.

                      What is important to remember during lean times is that when you look back on your life, it will be the experiences that stand out, not the extra comforts.

                      Living on a budget can teach you a lot about how much you can really get out of your paycheck. We only live one life, so make the most of every penny you earn!

                      More Tips for Personal Finance Management

                      Featured photo credit: Unsplash via unsplash.com

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