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A Detailed Comparison Between Two Leading Providers: GetResponse vs HubSpot

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A Detailed Comparison Between Two Leading Providers: GetResponse vs HubSpot

GetResponse was founded in 1999 as an email marketing service provider that specializes in online solutions, and a distinguished pioneer within its own space. HubSpot, on the other hand, was launched 2006 at Massachusetts Institute of Technology (MIT), which brands itself as an inbound marketing company and a true innovator within the customer relationship management (CRM) space.

If you are looking into adopting GetResponse or HubSpot it will depend largely on the business end of things, and how it aligns with your core goals you want to establish. The following categories below serve as guide to aid and assist in selecting which of the companies are better suited for your venture.

Pricing

There is fierce competition between GetResponse and HubSpot in regards to using their marketing tools to grow their business. When it comes down to it we need to consider which system integrates into the business and still maintain costs of services within budget.

HubSpot

The marketing software prices for HubSpot are split into the following three packages: Basic, Professional, and Enterprise.  The most popular choice for the company is the Professional package. Each package is loaded with different features and do vary depending on the service. In addition, they require a time onboarding fee for all three services and the costs from the Basic service to the Enterprise are incremental. Training comes included in HubSpot’s marketing software platform, learning the basics and implementing the system to work for the business.

Screenshot, HubSpot pricing packages.

    GetResponse

    When comparing both services GetResponse offers more affordable plans. The enterprise package is cheaper with additional advantages. It requires no contracts, obligations, and cancel anytime. In addition, no onboarding fees are required and the different services come loaded with powerful features that SMBs quickly learn to master.

    Screenshot, GetResponse pricing packages.
      Screenshot

      The Advantage Goes to: GetResponse

      Comparing the different pricing packages GetResponse is the undeniable winner in this category. There is no denying HubSpot´s services are spot on, but GetResponse offers the same usability and greater cost savings for businesses.

      Email Marketing

      Marketing via email is one of the oldest digital marketing avenues, but remains a viable and affordable channel for businesses to capitalize on. It may seem like email marketing is an outdated strategy, but it still offers a greater return on investment (ROI).

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      HubSpot

      A small and medium-sized business (SMB) at the beginning has constraints and limited resources, so it is important to tap into powerful marketing channels like email. HubSpot offers a consolidated solution that is appealing to this market because it is known to encompass a variety of tools and gives a clear picture of how effective your marketing campaigns are performing.

      Screenshot, HubSpot workflow.

        GetResponse

        The GetResponse is an all-in-one tool that provides extensive email marketing services. It offers businesses email creation to analytics, aid companies attain effective and profitable campaigns. GetResponse is a veteran email marketing company that provides a tailored service with intuitive and easy to use mobile-ready interface that maximizes the ability to generate sales.

        Screenshot, GetResponse email marketing.

          The Advantage Goes To: GetResponse

          Both companies provide value and a targeted tool for businesses to leverage their base of customers. However, GetResponse edges out HubSpot because it provides a simple and an amazing capability to crafting emails that generate substantial conversions.

          Landing Page Builder

          A landing page is about having a responsive design, good quality content and information that is essential for your targeted customer. Sending out great landing pages that are functional are one thing, but another is using the data the right way pays off when you produce customer transactions.

          HubSpot

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          For the process of building a landing page HubSpot´s tool creates beautifully crafted pages within a matter of seconds and also optimized for the mobile interface. It also includes the notorious calls-to-action forms with a single click of a mouse, personalized content, integrated funnel, and optimized search. This is all integrated system that HubSpot´s Marketing Platform giving businesses leverage on driving conversions.

          Screenshot, HubSpot building a landing page.

            GetResponse

            As if simplicity is not a motto for GetResponse in this next section its land page builder works in three easy steps. You select a template, customize the page and publish with a click. It is that simple and with this, you have access to a mobile-friendly-not to mention a responsive design. And the icing on the cake you have built-in web forms and 100 ready-to-go landing page templates at your disposal.

            Screenshot, GetResponse building pages.

              The Advantage Goes To: GetResponse

              Both companies offer a unique set of products and customizations that convert customers effectively. Both processes are attention grabbers for any SMB, but GetResponse might offer the more usable tool that required less of an emphasis on mastering all there is to know about using the marketing platform.

              Webinar Tool

              Webinars are a great way to generate potential new targeted customers by exposing the brand´s expertise. It also allows the SMB to develop a rapport and build relationships through webinars, which is a channel also popular to this day.

              HubSpot

              The company grants a 30-day free GoToWebinar Trial and has evolved over time with growing popularity when hosting webinar events. The HubSpot with GoToWebinar integration is built on the company´s platform, so it takes care of the comprehensive details of running the webinar so the business can focus on making the most of the event it can organize.

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              Screenshot, HubSpot how to host webinar.

                GetResponse

                The scheduling and setup of a GetResponse webinar is straightforward. The interface allows you to nurture your leads, which combine email invites and reminders. You have seamless social media integration to all major platforms, interact with your targeted audience and share your updates with a tool proven to drive up engagement.

                Screenshot, GetResponse complete webinar marketing solution.

                  The Advantage Goes To: HubSpot

                  Webinars for HubSpot are that much more integrated and easier to setup. In the case of HubSpot, you can nurture your attendees, follow up with emails and send reminders all through the company´s platform. As a bonus, the integration is built and supported by HubSpot offering peace of mind of just focusing on the event.

                  Customer Support

                  Customer support is paramount for a service provider. When a company provides a great support team from multiple points of contact businesses are going to be relieved at the fact of knowing they have a technical support staff ready to assist them at any time.

                  HubSpot

                  When it comes to HubSpot they offer callback, knowledge base, web support, phone and a dedicated support line at 500 a month. The support teams for each of the channels is recognized as attentive and professional. Not only do they have great support for each of the channels, but they are constantly updating their programs on how to resolve most issues.

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                  Screenshot, HubSpot support team available to assist with setup.

                    GetResponse

                    Once you adopt the GetResponse product solution it comes with a great support system and an impressive customer service team. The company provides email support in seven languages, phone support Monday through Friday during regular business hours. Another equally important channel the company unveiled is there 24/7 live chat service, which is a comprehensive support tool for its users. And you will get immediate assistance no matter what day or time of the year.

                    Screenshot, GetResponse email service provider to support live chat.

                      The Advantage Goes To: GetResponse

                      Both companies offer great support channels and offer complete solutions for businesses to rely on. However, there is a perceived advantage for GetResponse since most of the customer service support channels are accessible and free of charge whereas HubSpot charges for a dedicated contact line.

                      And Winner of this side-by-side is GetResponse

                      Takeaways and Conclusions

                      GetResponse overall gives SMB the complete product solution and a robust customer service support. It is as we compared in each of the different sections characterized as easy to use and within the budget that it will allow businesses to grow their customer base over time.

                      Finally, you do not need an extensive background in information technology (IT) because the tools are intuitive and provide all of the functionality to get up and running your business operations.

                      Featured photo credit: DigitalRalph via Flickr via flickr.com

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                      Anthony Carranza

                      Multilingual writer and journalist covering all things technology and productivity.

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                      Last Updated on January 5, 2022

                      33 Painless Ways to Save Money Now

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                      33 Painless Ways to Save Money Now

                      In a difficult economy, most of us are looking for ways to put more money in our pockets, but we don’t want to feel like misers. We don’t want to drastically alter our lifestyles either. We want it fast and we want it easy. Small savings can add up and big savings can feel like winning the lottery, just without all of the taxes.

                      Some easy ways to save money:

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                      1. Online rebate sites. Many online sites offer cash back rebates and online coupons as well. MrRebates and Ebates are two I like, but there are many others.
                      2. Sign up for customer rewards. Many of your favorite stores offer customer rewards on products you already buy. Take advantage.
                      3. Switch to compact fluorescent bulbs. The extra cost up front is worth the energy savings later on.
                      4. Turn off power strips and electronic devices when not in use.
                      5. Buy a programmable thermostat. Set it to lower the heat or raise the AC when you’re not home.
                      6. Make coffee at home. Those lattes and caramel macchiatos add up to quite a bit of dough over the year.
                      7. Switch banks. Shop around for better interest rates, lower fees and better customer perks. Don’t forget to look for free online banking and ease of depositing and withdrawing money.
                      8. Clip coupons: Saving a couple dollars here and there can start to add up. As long as you’re going to buy the products anyway, why not save money?
                      9. Pack your lunch. Bring your lunch to work with you a few days a week, rather than buy it.
                      10. Eat at home. We’re busier than ever, but cooking meals at home is healthier and much cheaper than take-out or going out. Plus, with all of the freezer and pre-made options, it’s almost as fast as drive-thru.
                      11. Have leftovers night. Save your leftovers from a few meals and have a “leftover dinner.” It’s a free meal!
                      12. Buy store brands: Many generic or store brands are actually just as good as name brands and considerably cheaper.
                      13. Ditch bottled water. Drink tap water if it’s good quality, buy a filter if it’s not. Get 
                          a reusable water bottle and refill it.
                        • Avoid vending machines: The items are usually over-priced.
                        • Take in a matinee. Afternoon movie showings are cheaper than evening times.
                        • Re-examine your cable bill. Cancel extra cable or satellite channels you don’t watch. Watch the “on demand” movie purchases too.
                        • Use online bill pay. Most banks offer free online bill paying. Save on stamps and checks, and avoid late fees by automating bill payment.
                        • Buy frequently used items in bulk. You get a lower per item price and eliminate extra trips to the store later on.
                        • Fully utilize the library. Borrowing books is much cheaper than buying them, but in addition to books, most local libraries now lend movies and games.
                        • Cancel magazine/newspaper subscriptions: Re-evaluate your subscriptions. Cancel those you don’t read and consider reading some of the other publications online.
                        • Get rid of your land-line. Do you really need a land-line anymore if everyone in the family has a cell phone? Alternatively, look into using VOIP or getting a cheaper plan.
                        • Better fuel efficiency. Check the air pressure in your tires, keep up with proper auto maintenance, and slow down. Driving even 5MPH slower will result in better fuel mileage.
                        • Increase your deductibles. Increasing the insurance deductibles on your homeowners and auto insurance policies lowers premiums significantly. Just make sure you choose a deductible that you can afford should an emergency happen.
                        • Choose lunch over dinner. If you do want to dine out occasionally, go at lunchtime rather than dinnertime. Lunch prices are usually cheaper.
                        • Buy used:  Whether it’s something small like a vintage dress or a video game or something big like a car or furniture, consider buying it used. You can often get “nearly new” for a fraction of the cost.
                        • Stick to the list. Make a list before you go shopping and don’t buy anything that’s not on the list unless it’s a once in a lifetime, killer deal.
                        • Tame the impulse. Use a self-enforced waiting period whenever you’re tempted to make an unplanned purchase. Wait for a week and see if you still want the item.
                        • Don’t be afraid to ask. Ask to have fees waived, ask for a discount, ask for a lower interest rate on your credit card.
                        • Repair rather than replace. You can find directions on how to fix almost anything on the internet. Do your homework, and then bring out your inner handyman.
                        • Trade with your neighbors. Borrow tools or equipment that you use infrequently and swap things like babysitting with your neighbors.
                        • Swap online. Use sites like PaperBack Swap to trade books, music, and movies with others online. Also, look for local community sites like Freecycle where people give away items they no longer need.
                        • Cut back on the meat. Try eating a one or two meatless meals every week or cut back on the meat portions. Meat is usually the most expensive part of the meal.
                        • Comparison shop: Get in the habit of checking prices before you buy. See if you can get a better price at another store or look online.

                        Remember that saving money is not about being cheap or stingy; it’s about putting money into your bank account rather than giving it to someone else. There are many ways to save money, some you’ve never thought of, and some that won’t appeal or apply to you. Just pick a few of the ideas that sound doable and watch the savings add up. Save big, save small, but save wherever you can.

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                        Featured photo credit: Damir Spanic via unsplash.com

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