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A Detailed Comparison Between Two Leading Providers: GetResponse vs HubSpot

A Detailed Comparison Between Two Leading Providers: GetResponse vs HubSpot

GetResponse was founded in 1999 as an email marketing service provider that specializes in online solutions, and a distinguished pioneer within its own space. HubSpot, on the other hand, was launched 2006 at Massachusetts Institute of Technology (MIT), which brands itself as an inbound marketing company and a true innovator within the customer relationship management (CRM) space.

If you are looking into adopting GetResponse or HubSpot it will depend largely on the business end of things, and how it aligns with your core goals you want to establish. The following categories below serve as guide to aid and assist in selecting which of the companies are better suited for your venture.

Pricing

There is fierce competition between GetResponse and HubSpot in regards to using their marketing tools to grow their business. When it comes down to it we need to consider which system integrates into the business and still maintain costs of services within budget.

HubSpot

The marketing software prices for HubSpot are split into the following three packages: Basic, Professional, and Enterprise.  The most popular choice for the company is the Professional package. Each package is loaded with different features and do vary depending on the service. In addition, they require a time onboarding fee for all three services and the costs from the Basic service to the Enterprise are incremental. Training comes included in HubSpot’s marketing software platform, learning the basics and implementing the system to work for the business.

Screenshot, HubSpot pricing packages.

    GetResponse

    When comparing both services GetResponse offers more affordable plans. The enterprise package is cheaper with additional advantages. It requires no contracts, obligations, and cancel anytime. In addition, no onboarding fees are required and the different services come loaded with powerful features that SMBs quickly learn to master.

    Screenshot, GetResponse pricing packages.
      Screenshot

      The Advantage Goes to: GetResponse

      Comparing the different pricing packages GetResponse is the undeniable winner in this category. There is no denying HubSpot´s services are spot on, but GetResponse offers the same usability and greater cost savings for businesses.

      Email Marketing

      Marketing via email is one of the oldest digital marketing avenues, but remains a viable and affordable channel for businesses to capitalize on. It may seem like email marketing is an outdated strategy, but it still offers a greater return on investment (ROI).

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      HubSpot

      A small and medium-sized business (SMB) at the beginning has constraints and limited resources, so it is important to tap into powerful marketing channels like email. HubSpot offers a consolidated solution that is appealing to this market because it is known to encompass a variety of tools and gives a clear picture of how effective your marketing campaigns are performing.

      Screenshot, HubSpot workflow.

        GetResponse

        The GetResponse is an all-in-one tool that provides extensive email marketing services. It offers businesses email creation to analytics, aid companies attain effective and profitable campaigns. GetResponse is a veteran email marketing company that provides a tailored service with intuitive and easy to use mobile-ready interface that maximizes the ability to generate sales.

        Screenshot, GetResponse email marketing.

          The Advantage Goes To: GetResponse

          Both companies provide value and a targeted tool for businesses to leverage their base of customers. However, GetResponse edges out HubSpot because it provides a simple and an amazing capability to crafting emails that generate substantial conversions.

          Landing Page Builder

          A landing page is about having a responsive design, good quality content and information that is essential for your targeted customer. Sending out great landing pages that are functional are one thing, but another is using the data the right way pays off when you produce customer transactions.

          HubSpot

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          For the process of building a landing page HubSpot´s tool creates beautifully crafted pages within a matter of seconds and also optimized for the mobile interface. It also includes the notorious calls-to-action forms with a single click of a mouse, personalized content, integrated funnel, and optimized search. This is all integrated system that HubSpot´s Marketing Platform giving businesses leverage on driving conversions.

          Screenshot, HubSpot building a landing page.

            GetResponse

            As if simplicity is not a motto for GetResponse in this next section its land page builder works in three easy steps. You select a template, customize the page and publish with a click. It is that simple and with this, you have access to a mobile-friendly-not to mention a responsive design. And the icing on the cake you have built-in web forms and 100 ready-to-go landing page templates at your disposal.

            Screenshot, GetResponse building pages.

              The Advantage Goes To: GetResponse

              Both companies offer a unique set of products and customizations that convert customers effectively. Both processes are attention grabbers for any SMB, but GetResponse might offer the more usable tool that required less of an emphasis on mastering all there is to know about using the marketing platform.

              Webinar Tool

              Webinars are a great way to generate potential new targeted customers by exposing the brand´s expertise. It also allows the SMB to develop a rapport and build relationships through webinars, which is a channel also popular to this day.

              HubSpot

              The company grants a 30-day free GoToWebinar Trial and has evolved over time with growing popularity when hosting webinar events. The HubSpot with GoToWebinar integration is built on the company´s platform, so it takes care of the comprehensive details of running the webinar so the business can focus on making the most of the event it can organize.

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              Screenshot, HubSpot how to host webinar.

                GetResponse

                The scheduling and setup of a GetResponse webinar is straightforward. The interface allows you to nurture your leads, which combine email invites and reminders. You have seamless social media integration to all major platforms, interact with your targeted audience and share your updates with a tool proven to drive up engagement.

                Screenshot, GetResponse complete webinar marketing solution.

                  The Advantage Goes To: HubSpot

                  Webinars for HubSpot are that much more integrated and easier to setup. In the case of HubSpot, you can nurture your attendees, follow up with emails and send reminders all through the company´s platform. As a bonus, the integration is built and supported by HubSpot offering peace of mind of just focusing on the event.

                  Customer Support

                  Customer support is paramount for a service provider. When a company provides a great support team from multiple points of contact businesses are going to be relieved at the fact of knowing they have a technical support staff ready to assist them at any time.

                  HubSpot

                  When it comes to HubSpot they offer callback, knowledge base, web support, phone and a dedicated support line at 500 a month. The support teams for each of the channels is recognized as attentive and professional. Not only do they have great support for each of the channels, but they are constantly updating their programs on how to resolve most issues.

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                  Screenshot, HubSpot support team available to assist with setup.

                    GetResponse

                    Once you adopt the GetResponse product solution it comes with a great support system and an impressive customer service team. The company provides email support in seven languages, phone support Monday through Friday during regular business hours. Another equally important channel the company unveiled is there 24/7 live chat service, which is a comprehensive support tool for its users. And you will get immediate assistance no matter what day or time of the year.

                    Screenshot, GetResponse email service provider to support live chat.

                      The Advantage Goes To: GetResponse

                      Both companies offer great support channels and offer complete solutions for businesses to rely on. However, there is a perceived advantage for GetResponse since most of the customer service support channels are accessible and free of charge whereas HubSpot charges for a dedicated contact line.

                      And Winner of this side-by-side is GetResponse

                      Takeaways and Conclusions

                      GetResponse overall gives SMB the complete product solution and a robust customer service support. It is as we compared in each of the different sections characterized as easy to use and within the budget that it will allow businesses to grow their customer base over time.

                      Finally, you do not need an extensive background in information technology (IT) because the tools are intuitive and provide all of the functionality to get up and running your business operations.

                      Featured photo credit: DigitalRalph via Flickr via flickr.com

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                      Anthony Carranza

                      Multilingual writer and journalist covering all things technology and productivity.

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                      Last Updated on January 21, 2020

                      How to Develop a Millionaire Mindset in 6 Simple Steps

                      How to Develop a Millionaire Mindset in 6 Simple Steps

                      We all like to dream about being financially wealthy. For most people though, it remains a dream and nothing more. Why is that?

                      It’s because most people don’t set their mind to achieving that goal. They might not be happy in their current situation but they’re comfortable – and comfort is one of the biggest enemies of growth.

                      How do you go about developing that millionaire mindset? By following these simple steps:

                      1. Focus On What You Want – And Take It!

                      So many people are too timid to admit they want something and go for it. When there is something that you want to accomplish don’t think “I could never actually do that”, think “I could do that and I WILL do that”.

                      Millionaires play to win, not to avoid defeat.

                      This doesn’t mean to have to become a selfish jerk. What it means is becoming more assertive and honest with yourself. You don’t have to grab off other people. There is a big pot of unclaimed gold in the middle of the table — why shouldn’t you be the one to claim it? You deserve it!

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                      2. Become Goal-Orientated

                      It’s almost impossible to achieve anything if you don’t set firm goals. Only lottery winners become millionaires overnight. By setting yourself attainable goals, you will get there eventually. Don’t try to get rich quickly — get rich slowly.

                      Let’s take the idea of making your first million dollars and expand on what kind of goals you might set to get there. Let’s also say you’re starting at a break-even position – you’re making enough to get by with a few luxuries, but nothing more.

                      Your goal for the first year can be having $10,000 in the bank within a year. It won’t be easy but it is doable. Next, you need to figure out the steps you need to take to achieve that goal.

                      Always look at ways to make growth before cutbacks. With that in mind, you might want to see if you can negotiate a pay rise with your boss, or if there’s another job out there that will pay better. You might be comfortable in your old job but remember, comfort stunts growth.

                      You may also have other skills outside of your workplace that you can monetize to boost your bank balance. Maybe you can design websites for people, at a fee of course, or make alterations to clothes.

                      If this is still not enough to make the money you need to save $10,000 in a year, then it’s time to look at cutbacks. Do you have a bunch of old junk that someone else might love? Sell it! Do you really need to spend $10 on your lunch everyday when you could make your own for a fraction of the cost?

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                      If you are to become a millionaire, you need to start accumulating money.

                      Here’re some tips to help you: How to Become Goal Oriented and Achieve More in Life

                      3. Don’t Spend Your Money – Invest It

                      The reason you need to accumulate money is for step three. Millionaires tend to be frugal people, and that’s because they know the true value of money is in investing. Being your own boss goes hand-in-hand with becoming a millionaire. You’ll want to quit your regular job at some point.

                      Stop working for your money and make your money work for you.

                      Rather than buying yourself a new iPad, that $500 could be used to invest in the stock market. Find the right shares (more on that later), and that money could easily double within a year.

                      There’s not just the stock market — there’s also property, and your own education.

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                      4. Never Stop Learning

                      The best thing you can invest in is yourself.

                      Once most people leave the education system, they think their learning days are over. Well theirs might be, but yours shouldn’t be. Successful people continually learn and adapt.

                      Billionaire Warren Buffet estimates that he read at least 100 books on investing before he turned twenty. Most people never read another book after they’ve left school. Who would you rather be?

                      Learn everything you can about how economics works, how the stocks markets work, how they trend.

                      Learn new skills. If you have an interest in it, learn everything you can about it. You’d be surprised at how often, seemingly useless skills, can become extremely useful in the right situation.

                      Start developing the habit of learning continuously: How to Create a Habit of Continuous Learning for a Better You

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                      5. Think Big

                      While I advise to start off with small goals, you absolutely should have a big goal in mind. If you have a business idea, then that is your ultimate goal – to start that business and make a success of it. If you want to invest your way to millions of dollars and do little work other than research, then that is your big goal.

                      There is no shame in not achieving a big goal. If you run a business and aim to make $1 million profit in a year and “only” make $200,000, then you’re still significantly ahead of most people.

                      Aim for the stars, if you fail you’ll still be over the moon.

                      6. Enjoy the Attention

                      To be successful, you have to be willing to promote yourself and enjoy the attention to a certain extent. Now the attention doesn’t need to be on yourself, it could be on your brand, but attention definitely attracts money.

                      Never be embarrassed to get your name out there. That means finding a spotlight and being brave enough to step right up underneath it.

                      If you run a business, try contacting the local papers. You’d be surprised at how amenable they often are to running a story about you and your business, and it’s all free publicity.

                      Above all, remember: You control your own destiny. Push hard enough for anything and you’ll get it.

                      More About Thinking Smart

                      Featured photo credit: Austin Distel via unsplash.com

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