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A Detailed Comparison Between Two Leading Providers: GetResponse vs HubSpot

A Detailed Comparison Between Two Leading Providers: GetResponse vs HubSpot

GetResponse was founded in 1999 as an email marketing service provider that specializes in online solutions, and a distinguished pioneer within its own space. HubSpot, on the other hand, was launched 2006 at Massachusetts Institute of Technology (MIT), which brands itself as an inbound marketing company and a true innovator within the customer relationship management (CRM) space.

If you are looking into adopting GetResponse or HubSpot it will depend largely on the business end of things, and how it aligns with your core goals you want to establish. The following categories below serve as guide to aid and assist in selecting which of the companies are better suited for your venture.

Pricing

There is fierce competition between GetResponse and HubSpot in regards to using their marketing tools to grow their business. When it comes down to it we need to consider which system integrates into the business and still maintain costs of services within budget.

HubSpot

The marketing software prices for HubSpot are split into the following three packages: Basic, Professional, and Enterprise.  The most popular choice for the company is the Professional package. Each package is loaded with different features and do vary depending on the service. In addition, they require a time onboarding fee for all three services and the costs from the Basic service to the Enterprise are incremental. Training comes included in HubSpot’s marketing software platform, learning the basics and implementing the system to work for the business.

Screenshot, HubSpot pricing packages.

    GetResponse

    When comparing both services GetResponse offers more affordable plans. The enterprise package is cheaper with additional advantages. It requires no contracts, obligations, and cancel anytime. In addition, no onboarding fees are required and the different services come loaded with powerful features that SMBs quickly learn to master.

    Screenshot, GetResponse pricing packages.
      Screenshot

      The Advantage Goes to: GetResponse

      Comparing the different pricing packages GetResponse is the undeniable winner in this category. There is no denying HubSpot´s services are spot on, but GetResponse offers the same usability and greater cost savings for businesses.

      Email Marketing

      Marketing via email is one of the oldest digital marketing avenues, but remains a viable and affordable channel for businesses to capitalize on. It may seem like email marketing is an outdated strategy, but it still offers a greater return on investment (ROI).

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      HubSpot

      A small and medium-sized business (SMB) at the beginning has constraints and limited resources, so it is important to tap into powerful marketing channels like email. HubSpot offers a consolidated solution that is appealing to this market because it is known to encompass a variety of tools and gives a clear picture of how effective your marketing campaigns are performing.

      Screenshot, HubSpot workflow.

        GetResponse

        The GetResponse is an all-in-one tool that provides extensive email marketing services. It offers businesses email creation to analytics, aid companies attain effective and profitable campaigns. GetResponse is a veteran email marketing company that provides a tailored service with intuitive and easy to use mobile-ready interface that maximizes the ability to generate sales.

        Screenshot, GetResponse email marketing.

          The Advantage Goes To: GetResponse

          Both companies provide value and a targeted tool for businesses to leverage their base of customers. However, GetResponse edges out HubSpot because it provides a simple and an amazing capability to crafting emails that generate substantial conversions.

          Landing Page Builder

          A landing page is about having a responsive design, good quality content and information that is essential for your targeted customer. Sending out great landing pages that are functional are one thing, but another is using the data the right way pays off when you produce customer transactions.

          HubSpot

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          For the process of building a landing page HubSpot´s tool creates beautifully crafted pages within a matter of seconds and also optimized for the mobile interface. It also includes the notorious calls-to-action forms with a single click of a mouse, personalized content, integrated funnel, and optimized search. This is all integrated system that HubSpot´s Marketing Platform giving businesses leverage on driving conversions.

          Screenshot, HubSpot building a landing page.

            GetResponse

            As if simplicity is not a motto for GetResponse in this next section its land page builder works in three easy steps. You select a template, customize the page and publish with a click. It is that simple and with this, you have access to a mobile-friendly-not to mention a responsive design. And the icing on the cake you have built-in web forms and 100 ready-to-go landing page templates at your disposal.

            Screenshot, GetResponse building pages.

              The Advantage Goes To: GetResponse

              Both companies offer a unique set of products and customizations that convert customers effectively. Both processes are attention grabbers for any SMB, but GetResponse might offer the more usable tool that required less of an emphasis on mastering all there is to know about using the marketing platform.

              Webinar Tool

              Webinars are a great way to generate potential new targeted customers by exposing the brand´s expertise. It also allows the SMB to develop a rapport and build relationships through webinars, which is a channel also popular to this day.

              HubSpot

              The company grants a 30-day free GoToWebinar Trial and has evolved over time with growing popularity when hosting webinar events. The HubSpot with GoToWebinar integration is built on the company´s platform, so it takes care of the comprehensive details of running the webinar so the business can focus on making the most of the event it can organize.

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              Screenshot, HubSpot how to host webinar.

                GetResponse

                The scheduling and setup of a GetResponse webinar is straightforward. The interface allows you to nurture your leads, which combine email invites and reminders. You have seamless social media integration to all major platforms, interact with your targeted audience and share your updates with a tool proven to drive up engagement.

                Screenshot, GetResponse complete webinar marketing solution.

                  The Advantage Goes To: HubSpot

                  Webinars for HubSpot are that much more integrated and easier to setup. In the case of HubSpot, you can nurture your attendees, follow up with emails and send reminders all through the company´s platform. As a bonus, the integration is built and supported by HubSpot offering peace of mind of just focusing on the event.

                  Customer Support

                  Customer support is paramount for a service provider. When a company provides a great support team from multiple points of contact businesses are going to be relieved at the fact of knowing they have a technical support staff ready to assist them at any time.

                  HubSpot

                  When it comes to HubSpot they offer callback, knowledge base, web support, phone and a dedicated support line at 500 a month. The support teams for each of the channels is recognized as attentive and professional. Not only do they have great support for each of the channels, but they are constantly updating their programs on how to resolve most issues.

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                  Screenshot, HubSpot support team available to assist with setup.

                    GetResponse

                    Once you adopt the GetResponse product solution it comes with a great support system and an impressive customer service team. The company provides email support in seven languages, phone support Monday through Friday during regular business hours. Another equally important channel the company unveiled is there 24/7 live chat service, which is a comprehensive support tool for its users. And you will get immediate assistance no matter what day or time of the year.

                    Screenshot, GetResponse email service provider to support live chat.

                      The Advantage Goes To: GetResponse

                      Both companies offer great support channels and offer complete solutions for businesses to rely on. However, there is a perceived advantage for GetResponse since most of the customer service support channels are accessible and free of charge whereas HubSpot charges for a dedicated contact line.

                      And Winner of this side-by-side is GetResponse

                      Takeaways and Conclusions

                      GetResponse overall gives SMB the complete product solution and a robust customer service support. It is as we compared in each of the different sections characterized as easy to use and within the budget that it will allow businesses to grow their customer base over time.

                      Finally, you do not need an extensive background in information technology (IT) because the tools are intuitive and provide all of the functionality to get up and running your business operations.

                      Featured photo credit: DigitalRalph via Flickr via flickr.com

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                      Anthony Carranza

                      Multilingual writer and journalist covering all things technology and productivity.

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                      Trending in Money

                      1 How to Start Investing Without Taking Major Risks 2 13 Books on Money to Transform Your Finance Management 3 How to Set Financial Goals and Actually Meet Them 4 25 Killer Sites For Free Online Education 5 10 Recession-Proof Debt Consolidation Tips

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                      Published on November 3, 2020

                      How to Start Investing Without Taking Major Risks

                      How to Start Investing Without Taking Major Risks

                      No one loves risk. This is the uncontested truth about us human beings. We love gaining but never losing. This is not abnormal in any way because human beings exist to increase. Any form of loss is strongly resisted by our brains. This article will teach you how to start investing as a risk-averse individual and get optimal results.

                      All forms of investing are risky. The only thing we can do is minimize the risk, not eliminate it. This is why every investor needs to tolerate some level of risk. People who do not have any risk tolerance end up not investing at all.

                      It is important to note that not investing is very risky. This is the greatest risk you can take on your financial future. Being a financial consultant and advisor for years, I have realized that successful people avoid losing possible returns while average people avoid losing investment capital.

                      This means that successful people work hard to gain what they do not have while average people work hard not to lose what they have. As they say in sports, the best form of defense is offense. As successful people go for what they want, they find it easy to protect their investment.

                      How to Start Investing Without Taking Much Risk

                      As I have pointed out, you cannot eliminate the risk, you can only mitigate it. These 5 tips will help you secure the returns while taking minimal risks. It is possible.

                      1. Get Investment Intelligence

                      Investment intelligence refers to a set of information that helps you make prudent investment decisions. This is what the greatest investors like Warren Buffet and George Soros have. They can judge different opportunities from an information point of view. With that, they avoid making mistakes that could potentially cost them billions.

                      As Robert Kiyosaki points out in his book, Rich Dad’s Cashflow Quadrant, investors can be placed in 5 levels:

                      • The “zero financial intelligence” level
                      • The “savers are losers” level
                      • The “I am too busy” level
                      • The “I am a professional” level
                      • The capitalist level

                      The first 3 levels, which consist of 90% of all investors, do not have sufficient information to make prudent investment decisions. Many would rather not invest, others will rather put their cash in a bank account, and the rest will choose to delegate the responsibility to someone else and entrust them to multiply their money.

                      The last two levels of investors have some investment knowledge. They end up becoming the most successful people in the world. As I usually say, making money is not the problem, multiplying it is.

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                      Therefore, knowing how to start investing without much risk starts with self-education. Read books and blog posts to learn how to reduce the risk involved while still getting acceptable returns. The more you learn, the more you earn. Getting more knowledge will help you look at the numbers and the facts as presented by the numbers.

                      2. Start Small

                      It is almost guaranteed that as a new investor, your first investment capital will be lost. This is because you do not have the right information and skills to make a return.

                      Even though you may have some basics, it takes practical experience and skills to become a successful investor. Therefore, it is prudent to start small. As you make returns and learn, you can increase your investment capital over time.

                      Do not borrow millions to make an initial investment. This is a grave error many people make. When the investment goes down, they are left heavily in bad debt. First, invest your savings and test your principles of investment. After you have gotten returns, you can now consider risking more and more capital.

                      3. Diversify

                      Diversification is usually the first answer given by all financial advisors when asked how to start investing by risk-averse people. This answer is correct. Diversification of your investment portfolio means investing in different asset classes to spread the risk.

                      There are 2 types of diversification:

                      • Inter-asset diversification: This is where you invest in assets from different industries. For example, you can invest in stocks and real estate. These are different asset classes.
                      • Intra- asset diversification: This is where you invest in the same asset class. For example, investing in stocks of different companies falls in this category.

                      Inter-asset diversification is more effective in mitigating risk because it cautions your finances from systemic risks that affect different individual industries. For example, some situations affect the real estate market only. Therefore, if all your assets are in this market, you will be highly affected. If you have diversified to stocks, businesses, precious metals, bonds, etc. you will not suffer major losses.

                      Diversification aims to have some assets bringing returns even if others make losses. This is a key secret when it comes to how to start investing while minimizing risk.

                      4. Do Your Due Diligence

                      Due diligence is different from getting investment intelligence. Getting investment intelligence entails understanding the general principles of investment. Doing your due diligence, on the other hand, entails understanding the facts behind a certain investment opportunity.

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                      When someone tells you of an investment opportunity somewhere, go after the facts. The facts will tell you whether it is a good opportunity or not. Never focus on people’s opinions when judging different investment options. The best thing is to do your research and justify the claims by the facts. Facts will never mislead.

                      The best approach is to study the past and project the future. This is called forecasting. Similarly, you can follow what is called scenario planning. This is where you try to understand the future and make appropriate decisions today.

                      For example, you might foresee that electric cars are going to take over in the future. This way, you will decide to invest long term in car companies that are focused on that area. This is due diligence.

                      5. Avoid Making Emotional Investment Decisions

                      Emotional decisions lack logic and rationale. They are not supported by the facts. Emotional decisions are therefore risky. When it comes to making investment decisions, always use logic. This is using your brain rather than your heart.

                      For example, a friend you love and respect may tell you of an investment idea and ask you to invest. The natural tendency is to comply with their demand. When you bring your emotions here, it will be impossible to resist even though the deal does not favor your financial future.

                      However, it is better to do what is emotionally incorrect to safeguard your financial interests. Demystify the options and make an informed logical decision.

                      Low-Risk Financial Instruments

                      Knowing how to start investing without taking much risk requires looking at different low-risk investment options.

                      Here are some financial instruments that a risk-averse individual may consider investing in.

                      1. Treasury Securities

                      Government financial instruments are less risky. This is because the government can print money to repay its investors. Therefore, the possibility of default is considerably low.

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                      It is, however, important to understand that these securities yield below-average returns. If you are in your prime age, only invest in them as a diversification tool and not as the main income-generating instruments. Therefore, consider your financial position and make an informed decision.

                      2. Dividend-Paying Stocks

                      Dividend-paying stocks are less risky compared to those that do not. Even if the stocks decrease in value, the dividends you get over the years will caution you against actual financial loss.

                      Therefore, analyze the company in whose stocks you want to invest in carefully. If they do not have a dividend policy that suits your financial needs, move on. Fortunately, many companies pay dividends to their shareholders year in year out. You just need to do your due diligence.

                      3. Preferred Stocks

                      Preferred stocks are given priority over ordinary stocks. They are paid after bondholders are sorted. Therefore, in case the company is pushed out of business, preferred stockholders will be paid before ordinary shareholders upon liquidation of the company’s assets.

                      4. Fixed Annuities

                      A fixed annuity is an insurance contract that pays the holder a guaranteed interest rate on their contribution. The opposite is called variable annuities.

                      The great thing about fixed annuities is that they are simple and predictable. There’s no need for you to learn about the stock market changes since you know what to expect based on your agreement.[1] Fixed annuities are guaranteed. They are paid as long as the company is in a position to do so.

                      5. Money Market Accounts

                      These are interest-bearing accounts provided by financial institutions. They pay a higher interest rate than the normal savings accounts. These accounts have insurance protection and are therefore less risky.

                      6. Corporate Bonds

                      This is a financial debt security that is issued by a firm and sold to investors. Bondholders receive a fixed or variable interest on their investment and receive their investment capital upon maturity. These are low-risk instruments especially if the issuer is an established firm in the market.

                      7. Certificates of Deposits (CDs)

                      This is a type of product offered by many deposit-taking institutions. They offer premium interest rates on deposits as long as the customer agrees to leave the money untouched for a certain period.

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                      8. Value Funds

                      Value funds follow the value investing strategy used by famous investors like Warren Buffet and Benjamin Graham. It involves identifying shares that are undervalued and putting money in them.

                      Value funds are low risk because they are sold at a discount. They later bring returns when the market undergoes an auto-correction. However, it takes skilled managers to identify undervalued stocks.

                      Word of Caution

                      So far, we have looked at how to start investing without taking major risks and the instruments to invest in. It is also important to give a word of caution on the same.

                      1. Let the ROI Outdo the Inflation Rate

                      Inflation is a persistent increase in the prices of commodities. It serves as a measure of the changes in the prices of commodities and services over a period of time. Inflation impacts the cost of living and eats into the purchasing power of money.[2] If your return on investment (ROI) is less than the inflation rate, you have lost economic value.

                      2. Consider Opportunity Cost

                      Opportunity cost is the value of the foregone alternative. If you have different investment options, calculate the ROI, and invest in the option with the least opportunity cost.

                      3. Consider Your Financial Position

                      Where you are in terms of finance should determine the kind of investment option you choose. People who are just starting should seek both returns and security. If your investment is wiped out, you will have little left to lean on.

                      People who are established financially can afford to take major risks. After all, when they lose the investment capital, they have enough to fall back on.

                      4. Consider Your Financial Goals

                      People have different financial goals. Some want to be very wealthy, while others just want to live a comfortable life. Choose your investment options carefully based on your goals. People who want to be super successful should seek to maximize ROI.

                      Final Thoughts

                      As we have seen, it is impossible to eliminate risks. The best you can do is to mitigate them. Therefore, tolerate a certain amount of risk to guarantee better returns. By following the tips in this article, you will learn how to start investing while significantly reducing the risks involves as you focus on the reward.

                      More Investment Tips

                      Featured photo credit: Chris Liverani via unsplash.com

                      Reference

                      [1] Annuity.org: Fixed Annuity
                      [2] Financial Express: What is Inflation?

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