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Top Ways You Can Make Your E-Commerce Store Competitive

Top Ways You Can Make Your E-Commerce Store Competitive

With the barriers to entry getting ever lower in the world of e-commerce, it seems like every business under the sun has started a website business in the last couple of years. This, in conjunction with the ever competitive “big boys” in the market (such as Amazon and eBay), always finding new ways to satisfy customers, it can be tough knowing how to stand out in a crowded e-commerce market.

As Amazon held its second annual Prime Day this month (billing the event as its biggest global one ever), other online sellers need to make sure that their website is as up to date, streamlined, and effective as possible.

If you’re keen to make sure your e-commerce business doesn’t lag behind, read on for some ways you can make it more competitive today.

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1. Provide Multiple Payment Options

These days, it’s important to keep in mind that customers want flexibility when it comes to how they pay for goods and services online. They also want security, especially considering the number of fraudulent transactions that occur every year.

While many retailers understand that consumers do want a wide variety of payment tools to be made available to them, according to the 2015 Global Payments Insight Survey (conducted by payments software and hosting company ACI Worldwide, and market research firm Ovum), 54 percent of retailers are actually holding back on their investment in new payment-related technology.

If you want to make your e-commerce store more competitive, you can quickly jump ahead of many retailers by giving consumers what they want. When it comes to payments, think about providing avenues such as credit and debit cards (including cards such as Diners Club and American Express), PayPal, direct deposit, and new mobile-based apps. Apple’s latest innovation with Apple Pay, for example, means that the tool can now be integrated into online shopping carts. Many consumers will no doubt be expecting to have this payment method made available to them over the coming months.

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2. Use Good Design

On a website, design matters just as much (if not even more) than it does in a physical store. You want all browsers to think “wow,” in a positive way, when they visit your e-commerce site, and to see from its design that the business is trustworthy, solid, and selling quality products.

Pic 4

    As a result, you should definitely never cut corners on design, because every single part of it matters, from the layout and navigation, to content and graphics. It pays to hire a qualified designer who has experience creating websites for your industry, and who has developed the type of sites that you like the look of yourself.

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    When considering the design of your store, make sure that:

    • There is plenty of white space on each page (that is, areas not filled with text or pictures)
    • Your branding is consistent throughout
    • It’s easy for visitors to find what they’re looking for and to move from one page to another
    • The text is broken up into short paragraphs, with plenty of subheadings used
    • There aren’t clashing colors or hard-to-read fonts to be found anywhere

    3. Be Mobile-Friendly

    With huge numbers of shoppers using their cellphones and tablets to browse and buy online now, any e-commerce store is unable to compete if it doesn’t have a mobile-friendly site and a mobile strategy in place.

    Customers not only use their devices at home or at work when searching for products and services, but also when they’re in physical stores, to compare prices. Mobile gadgets are also used to share buying experiences and to read customer reviews.

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    To be competitive then, you must ensure that your e-commerce site is compatible with different types of device interfaces, and that you are providing a seamless user experience for all browsers. In addition, make it easy for shoppers to find you on social media platforms such as Instagram, SnapChat, Facebook, Twitter, YouTube, and the like. You should also cater to the growing number of people who want to use mobile applications to pay for their purchases.

    Pic 5

      4. Have a Fast-Loading Website

      Lastly, always keep in mind that a fast-loading website is imperative. Shoppers are impatient, and won’t wait around for a slow site to load. Even a second difference in load time can make a difference, as it allows information to be delivered to viewers sooner, and stops them from clicking away to another site.

      Speedy websites tend to feel better to navigate, come across as more trustworthy, and all in all can have a huge impact on sales revenue over the years. Indeed, some companies have found that improving the speed of their site can increase conversation rates by a whopping 78 percent.

      Featured photo credit: shutterstock via shutterstock.com

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      Last Updated on November 5, 2018

      20 Best Places to Work for a Great Career in 2018

      20 Best Places to Work for a Great Career in 2018

      Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

      Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

      To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

      Take a look at these 20 best place to work for a great career:

      1. Salesforce, San Francisco, California,

        Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

        Find out more about careers in Salesforce

        2. Wegmans Food Markets Inc.,Rochester, New York

          Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

          Find out more about careers in Wegmans

          3. Ultimate Software, Weston, Florida

            Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

            Find out more about careers in Ultimate Software

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            4.The Boston Consulting Group, Inc., Boston, Massachusetts

              Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

              Find out more about careers in The Boston Consulting Group

              5. Edward Jones, St. Louis, Missouri

                Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

                Find out more about careers in Edward Jones

                6. Kimpton Hotels and Restaurants, San Francisco, California

                  Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

                  Find out more about careers in Kimpton Hotels and Restaurants

                  7. Workday, Pleasanton, California

                    Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                    Find out more about careers in Workday

                    8. Genentech, South San Francisco, California

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                      Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                      Find out more about careers in Genetech

                      9. Deloitte, New York, New York

                        Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                        Find out more about careers in Deloitte

                        10. Baird, Milwaukee, Wisconsin

                          Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                          Find out more about careers in Baird

                          11. Quicken Loans, Detroit, Michigan

                            At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                            Find out more about careers in Quicken Loans

                            12. Capital One, Mclean, Florida

                              Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                              Find out more about careers in Capital One

                              13. Cooley LLP, Palo Alto, California

                                Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                                Find out more about careers in Cooley LLP

                                14. Southern Ohio Medical Center, Portsmouth, Ohio

                                  The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                                  Find out more about careers in Southern Ohio Medical Center

                                  15. American Express, New York, New York

                                    American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                    Find out more about careers in American Express

                                    16. Adobe Systems Inc., San Jose, California

                                      The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                      Find out more about careers in Adobe Systems Inc.

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                                      17. The Cheesecake Factory Inc., Calabasas, California

                                        The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                        Find out more about careers in The Cheesecake Factory Inc.

                                        18. Sap America, Newtown Square, Pennsylvania

                                          If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                          Find out more about careers in Sap America

                                          19. NVIDIA Corporation, Santa Clara, California

                                            NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                            Find out more about careers in NVIDIA

                                            20. KPMG LLP, New York, New York

                                              Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                              Find out more about careers in KPMG LLP

                                              All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                              Happy job hunting!

                                              Featured photo credit: Pexels via pexels.com

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