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Top Ways You Can Make Your E-Commerce Store Competitive

Top Ways You Can Make Your E-Commerce Store Competitive

With the barriers to entry getting ever lower in the world of e-commerce, it seems like every business under the sun has started a website business in the last couple of years. This, in conjunction with the ever competitive “big boys” in the market (such as Amazon and eBay), always finding new ways to satisfy customers, it can be tough knowing how to stand out in a crowded e-commerce market.

As Amazon held its second annual Prime Day this month (billing the event as its biggest global one ever), other online sellers need to make sure that their website is as up to date, streamlined, and effective as possible.

If you’re keen to make sure your e-commerce business doesn’t lag behind, read on for some ways you can make it more competitive today.

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1. Provide Multiple Payment Options

These days, it’s important to keep in mind that customers want flexibility when it comes to how they pay for goods and services online. They also want security, especially considering the number of fraudulent transactions that occur every year.

While many retailers understand that consumers do want a wide variety of payment tools to be made available to them, according to the 2015 Global Payments Insight Survey (conducted by payments software and hosting company ACI Worldwide, and market research firm Ovum), 54 percent of retailers are actually holding back on their investment in new payment-related technology.

If you want to make your e-commerce store more competitive, you can quickly jump ahead of many retailers by giving consumers what they want. When it comes to payments, think about providing avenues such as credit and debit cards (including cards such as Diners Club and American Express), PayPal, direct deposit, and new mobile-based apps. Apple’s latest innovation with Apple Pay, for example, means that the tool can now be integrated into online shopping carts. Many consumers will no doubt be expecting to have this payment method made available to them over the coming months.

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2. Use Good Design

On a website, design matters just as much (if not even more) than it does in a physical store. You want all browsers to think “wow,” in a positive way, when they visit your e-commerce site, and to see from its design that the business is trustworthy, solid, and selling quality products.

Pic 4

    As a result, you should definitely never cut corners on design, because every single part of it matters, from the layout and navigation, to content and graphics. It pays to hire a qualified designer who has experience creating websites for your industry, and who has developed the type of sites that you like the look of yourself.

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    When considering the design of your store, make sure that:

    • There is plenty of white space on each page (that is, areas not filled with text or pictures)
    • Your branding is consistent throughout
    • It’s easy for visitors to find what they’re looking for and to move from one page to another
    • The text is broken up into short paragraphs, with plenty of subheadings used
    • There aren’t clashing colors or hard-to-read fonts to be found anywhere

    3. Be Mobile-Friendly

    With huge numbers of shoppers using their cellphones and tablets to browse and buy online now, any e-commerce store is unable to compete if it doesn’t have a mobile-friendly site and a mobile strategy in place.

    Customers not only use their devices at home or at work when searching for products and services, but also when they’re in physical stores, to compare prices. Mobile gadgets are also used to share buying experiences and to read customer reviews.

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    To be competitive then, you must ensure that your e-commerce site is compatible with different types of device interfaces, and that you are providing a seamless user experience for all browsers. In addition, make it easy for shoppers to find you on social media platforms such as Instagram, SnapChat, Facebook, Twitter, YouTube, and the like. You should also cater to the growing number of people who want to use mobile applications to pay for their purchases.

    Pic 5

      4. Have a Fast-Loading Website

      Lastly, always keep in mind that a fast-loading website is imperative. Shoppers are impatient, and won’t wait around for a slow site to load. Even a second difference in load time can make a difference, as it allows information to be delivered to viewers sooner, and stops them from clicking away to another site.

      Speedy websites tend to feel better to navigate, come across as more trustworthy, and all in all can have a huge impact on sales revenue over the years. Indeed, some companies have found that improving the speed of their site can increase conversation rates by a whopping 78 percent.

      Featured photo credit: shutterstock via shutterstock.com

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      Last Updated on May 22, 2019

      50 Great People To Follow On LinkedIn, No Matter Your Industry

      50 Great People To Follow On LinkedIn, No Matter Your Industry

      LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

      Job Search Experts

      You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

      1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

      2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

      3. Dr. Marla Gottschalk will help you make an impact in a new job.

      4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

      5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

      Management Experts

      They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

      6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

      7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

      8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

      9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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      Productivity Experts

      By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

      10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

      11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

      12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

      13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

      Marketing Experts

      14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

      15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

      16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

      17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

      18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

      19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

      20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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      21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

      22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

      23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

      24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

      25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

      26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

      Personal Branding Experts

      Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

      Here are some personal branding experts from LinkedIn to improve your own brand.

      27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

      28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

      Other Notable Experts to Follow

      29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

      30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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      31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

      32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

      33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

      34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

      35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

      36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

      37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

      38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

      39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

      40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

      41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

      42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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      43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

      44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

      45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

      46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

      47. Rita J. King connects science, technology and business.

      48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

      49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

      50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

      These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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