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Top Ways You Can Make Your E-Commerce Store Competitive

Top Ways You Can Make Your E-Commerce Store Competitive

With the barriers to entry getting ever lower in the world of e-commerce, it seems like every business under the sun has started a website business in the last couple of years. This, in conjunction with the ever competitive “big boys” in the market (such as Amazon and eBay), always finding new ways to satisfy customers, it can be tough knowing how to stand out in a crowded e-commerce market.

As Amazon held its second annual Prime Day this month (billing the event as its biggest global one ever), other online sellers need to make sure that their website is as up to date, streamlined, and effective as possible.

If you’re keen to make sure your e-commerce business doesn’t lag behind, read on for some ways you can make it more competitive today.

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1. Provide Multiple Payment Options

These days, it’s important to keep in mind that customers want flexibility when it comes to how they pay for goods and services online. They also want security, especially considering the number of fraudulent transactions that occur every year.

While many retailers understand that consumers do want a wide variety of payment tools to be made available to them, according to the 2015 Global Payments Insight Survey (conducted by payments software and hosting company ACI Worldwide, and market research firm Ovum), 54 percent of retailers are actually holding back on their investment in new payment-related technology.

If you want to make your e-commerce store more competitive, you can quickly jump ahead of many retailers by giving consumers what they want. When it comes to payments, think about providing avenues such as credit and debit cards (including cards such as Diners Club and American Express), PayPal, direct deposit, and new mobile-based apps. Apple’s latest innovation with Apple Pay, for example, means that the tool can now be integrated into online shopping carts. Many consumers will no doubt be expecting to have this payment method made available to them over the coming months.

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2. Use Good Design

On a website, design matters just as much (if not even more) than it does in a physical store. You want all browsers to think “wow,” in a positive way, when they visit your e-commerce site, and to see from its design that the business is trustworthy, solid, and selling quality products.

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    As a result, you should definitely never cut corners on design, because every single part of it matters, from the layout and navigation, to content and graphics. It pays to hire a qualified designer who has experience creating websites for your industry, and who has developed the type of sites that you like the look of yourself.

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    When considering the design of your store, make sure that:

    • There is plenty of white space on each page (that is, areas not filled with text or pictures)
    • Your branding is consistent throughout
    • It’s easy for visitors to find what they’re looking for and to move from one page to another
    • The text is broken up into short paragraphs, with plenty of subheadings used
    • There aren’t clashing colors or hard-to-read fonts to be found anywhere

    3. Be Mobile-Friendly

    With huge numbers of shoppers using their cellphones and tablets to browse and buy online now, any e-commerce store is unable to compete if it doesn’t have a mobile-friendly site and a mobile strategy in place.

    Customers not only use their devices at home or at work when searching for products and services, but also when they’re in physical stores, to compare prices. Mobile gadgets are also used to share buying experiences and to read customer reviews.

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    To be competitive then, you must ensure that your e-commerce site is compatible with different types of device interfaces, and that you are providing a seamless user experience for all browsers. In addition, make it easy for shoppers to find you on social media platforms such as Instagram, SnapChat, Facebook, Twitter, YouTube, and the like. You should also cater to the growing number of people who want to use mobile applications to pay for their purchases.

    Pic 5

      4. Have a Fast-Loading Website

      Lastly, always keep in mind that a fast-loading website is imperative. Shoppers are impatient, and won’t wait around for a slow site to load. Even a second difference in load time can make a difference, as it allows information to be delivered to viewers sooner, and stops them from clicking away to another site.

      Speedy websites tend to feel better to navigate, come across as more trustworthy, and all in all can have a huge impact on sales revenue over the years. Indeed, some companies have found that improving the speed of their site can increase conversation rates by a whopping 78 percent.

      Featured photo credit: shutterstock via shutterstock.com

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      How to Achieve Goals and Increase Your Chance of Success

      How to Achieve Goals and Increase Your Chance of Success

      Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

      If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

      Luckily, you can realize almost any dream when you harness the right goal-setting methods.

      In this article, I’ll show you how to achieve goals and get closer you success.

      1. Break your dreams down into specific and measurable steps

      We couldn’t talk about goal-setting without mentioning SMART goals.

      SMART goals are specific, measurable, assignable, realistic, and time-related.

      Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

      Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

      Find out more tips about utilizing SMART goals here:

      How to Use SMART Goal to Become Highly Successful in Life

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      2. Have at least one clearly defined goal for every interest and role in your life

      It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

      To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

      Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

      You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

      3. Align your goals with your life’s mission, purpose and passion

      Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

      Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

      Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

      Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

      4. Create goals that ignite your spirit and inspire you to take action

      If you can’t be fired up about your goals from the start, they might not be good goals for you.

      The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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      You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

      If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

      5. Write down all your goals in specific, measurable detail

      This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

      When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

      When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

      Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

      If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

      6. Commit to hitting each of your targets without exception

      You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

      You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

      Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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      We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

      7. Share your goals with others to motivate each other

      There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

      When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

      This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

      8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

      Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

      Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

      Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

      In addition, celebrating small wins helps you stay motivated. Here’s how:

      How To Celebrate Small Wins To Achieve Big Goals

      9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

      Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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      When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

      It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

      10. Take an action step toward reaching your goals every day

      Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

      Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

      Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

      Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

      Change begins today

      Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

      It’s time to start turning your dreams into goals and your goals into realities.

      Featured photo credit: Pexels via pexels.com

      Reference

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